23 Best Kept Secrets for an Effective Video Strategy
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23 Best Kept Secrets for an Effective Video Strategy Video Content is King:
Transcript of 23 Best Kept Secrets for an Effective Video Strategy
23 Best Kept Secrets for an Effective Video Strategy
Video Content is King:
Every month, over 6 billion hours of video
are watched on YouTube
Every day, over 4 billion videos are
watched on Facebook
The Future of the Internet is Video
By 2018, video will account for 80% of
all web traffic
Nearly half view 30 minutes or more of video content while researching.
72% of B2B buyers watch videos throughout their entire path to purchase!
Video is Transforming How We Do Business
Up to 90% of the purchase decision now
happens online.
10 Benefits You’ll See When Content is the Star of Marketing Programs
Adding a video to your website can increase the chance of a front page Google result by 53 times.
10. Improved SEO
9. Stronger Consumer AttentionIn 2015, video overtook any other activity for the most time spent online.
Video is the medium today’s buyers crave.
8. Increased Engagement
Audiences are 10 times more likely to engage, embed, share and comment on video content than blogs or related social posts.
Visitors spend an average of 88% more time on site with a video than one without.
7. Greater Optimization Opportunities
The linear nature of video makes it easier to see where viewers are dropping off and where opportunities lie to improve your content.
6. Higher Retention Rates65% of viewers watch more than ¾ of a video,
which is more than most text-based content.
5. Better On-Page Conversions
Landing pages with a video see 80% higher
on-page conversions.
4. Higher Email Click-ThroughsUsing “video” in email subject lines can increase opens by 7-13%.
Adding a video to your email can increase click-throughs by 2x.
And subscriber to lead conversion rates can increase by 51%.
“The Holy Grail for a marketer is not a transactional relationship but an emotional
relationship with the consumer.” – Apu Gupta, Curalate
3. Stronger Emotional Connections
Marketers who use video see a 20% lower cost per lead than those that don’t.
2. Lower Cost per Lead
1. Greater Brand Trust
It’s the next best thing to being there in person.
….and it touches our hearts.Video engages our minds…
8 Videos to Help Buyers Move Closer to Purchase
• Company Overview Videos
• High-level Content Promo/Campaign Videos or Webinars
• How-To Educational Videos or Webinars
• Thought-Leadership Videos or Webinars
Top of FunnelFocus on pain points and opportunities, not products or services
Introduce your solutions and incorporate educational content
• Product videos or webinars
• Culture videos
• Event videos
Middle of Funnel
Hammer home the benefits of your offering.
• Product demo videos
• Customer testimonial videos
• Sales enablement videos
Bottom of Funnel
5 Ways to Improve Video Content Marketing Today
Create different versions of the same video for different platforms. Tailor length, audio, and CTAs.
Consider:
• Your website
• YouTube
Cross-Channel Content
• Culture content
• Quick, phone videos and live streams
Show Who You Really AreNot everything has to be ready for Hollywood. Don’t be afraid to create real, authentic video footage.
Stand out by embracing new video technology.
• Live streaming
• 360 degree video
Experiment with New Technology
• Email gates
• CTAs
• Polls, quizzes, and questions throughout
Interactive VideoIncrease engagement opportunities, promote further action, and build stronger prospect profiles.
Build one-to-one relationships by addressing prospects on a personal level.
Personalization opportunities:
• Company name
• Company logo
• Prospect name
• Job title
• Email address
• And more!
Personalized Video
www.vidyard.com
