22@barcelona presentation
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22@Barcelona, the innovation district
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Among the main European capitals
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Barcelona’s Metropolitan Area
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Sagrera AVE
Forum 2004
22@Barcelona
The Barcelona’s eastern transformation
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22@Barcelona, included in the Ensanche’s plan (1859)
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1986 - 1992: the opening of the waterfront
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1996 - 1999: the opening of Diagonal Avenue
February 1999February 1996
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1860 - 1960: the “Catalan Manchester”
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1960 - 1990: obsolescence and degradation
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1998: the debate about the future of the industrial areas
An urban renovation strategy. A new model of making city
The answer to a necessity: the Knowledge Economy
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Phase 2 CorporateEnvironmentProjects
Phase 1 PhysicalEnvironmentTown PlanningBuildingInfrastructure
Conceptual model
Phase 3 PersonalEnvironmentRelationship space
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The 22@ Plan, a new model of compact city
Subsidized housing
@ activities
7@ facilities
Green spaces Industrial heritageAvanced infrastructures
New mobility model
Revitalization public spaces
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The scale of 22@Barcelona
• Rearrangement of 70% of the territory (2.830.596 m²)• 117 approved plans (78 of private initiative)• 1.502 firms and institutions recently established
Update execution 1 T 2010:
Urban Plan and new economic ceiling
Infrastructures Plan and investment• 42% of reurbanization works finished or in process• Investment until December 2009: 112 million euros
• Productive Activities• Housing, facilities and services
The scale of the project:
Territory
New gross floor space
Increase in green spaces
Increase in facilities
Investment in infrastructures
3.200.000m2
800.000 m2
198,26 Ha (115 city blocks)
4.000.000 m²
114.000 m²
145.000 m²
180 million €
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Compact city, with publicly owned land,
fully urbanised and
offering excellent
infrastructure, providing
many more jobs in the
field of knowledge intensive activities
… 2008 …2000
Industrial land, little used or in complete
disuse, 100% privately
owned, and part yet to be
urbanised
The urban planning process (2001-2008)
2001 …
Urban Planning
… 2003 …
Urban Management
… 2004 …
Infrastructures
… 2004/06…
Construction
… 2004 …
Corporate Projects, clusters
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Balance public and private benefits:
0
3
CLAVE 22a CLAVE 22@
INDUSTRIALACTIVITIES
URBANPRODUCTIVEACTIVITIES
@ ACTIVITIES
SUBSIDIZED HOUSING
2’7 -
2 -
2’2 -
B
uild
abi
lity:
m²
of c
eilin
g/m
² of
la
nd
CODE 22a CODE 22@
Urban planning. Density
Increase density:
PRIVATE BENEFITS PUBLIC BENEFITS More productive uses:
22a 22@ Higher density:
2 2,2 / 2,7
Leadind edge infrastructures
Free cession of land: 10% for 7@ facilities 10% for subsidized housing 10% for green areas Eventual opening of streets Financing a part of the Special
Infrastructure Plan
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Special infrastructures plan
Public space renewal
New heating and cooling system
New energy networks
Underground galleries
New mobility plan
Selective pneumatic waste collection
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MEDIA
Entrepreneurship
Services for companies
Internationalization
Community of professionals
Cluster strategies
Transversalprograms
Relation between clusters
Marketing
ENERGY MEDTECH ICT DESIGN
Urban clusters
Clusters policy
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Technological centers
22@Barcelona: Clusters & activities
Leadership of projects: current situation and forecast
Companies
Institutions
Universities
IncubatorsResidences
Other services
Specific spaces
Dissemination spaces
Entrepreneurs
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Media: Barcelona Media Park
Universities
Incubators
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UPF, UB, UOC
Media-TIC Building
RNE, CAC, Barcelona TV…
Audiovisual Production Centre (PBM)
Barcelona Media-Innovation Centre
Melon District / Ciutadella
Media Factory
MediaPro, Lavinia, Cromosoma, Yahoo R+D
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Universities
Incubators
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC, La Salle
Media-TIC building
CMT, FBD, Localret
Interface building, Media-TIC building
Technological ICT Center
Melon District
ICT House
T-Systems, Indra, Telefónica
ICT: Network of R+D centres related to ICT
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Media & ICT Cluster: 2006 - 2010
VILA CASAS MUSEUMOF CONTEMPORARY ART
AUDIOVISUAL PRODUCTION CENTRE
BARCELONA ACTIVA
IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,…
T-SYSTEMS HQ. &BARCELONA DIGITAL
COMMUNICATION FACULTY (UPF)
BARCELONA TV
MEDIA-TIC BUILDINGSUBSIDIZED HOUSING
INTERFACE BUILDING:IMI, Indra & ACC
AGBAR TOWER
RNEINDRA
GREEN AREAS
RBA HQ.
CAC
CMT
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Energy: Interuniversity Campus of Besòs
Universities
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC
b_TEC Incubator
ITER, Climate Catalan Institute (IC3), CETAQUA
Campus Offices
IREC
b_TEC Residence
Campus services
Endesa, Ecotècnia, Agbar
Incubators
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Medical Technologies - MedTech
Universities
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC, Official Nursing College
Health Building
CatSalut, Blood and Tissues Bank
Health Building, BIO Enterprise Park
22@MedTech Laboratory
Nido
Health Building
Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine
Incubators
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Design
Universities
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
University of Vic, UPC, IAAC
Media-TIC, “Projecte Bressol” (textile)
BCD
Palo Alto, PBM, Hub Design
Centre d’Innovació, Barcelona Media
Melon District / Ciutadella
Hub Design
G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design
Incubators
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22@ Spaces. Engines of transformation
Media
MedTech
ICT
Energy
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Cluster’s leader agents
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10 universities: 25,000 students
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4 residences: more than 800 beds
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12 R+D+i & technological centers
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New companies and new jobs at 22@Barcelona
+ 72,5%
New jobs in 22@Barcelona since 2000(Accumulated data at 12.31.2009 in number of employers)
Employees of companies already located or in process to be installed
44.600
Other activities25,8%
Activity@
74,2%(Catalonia
,58%)
44’6% newly created
New companies installed in the district since 2000
Companies already located or in process to be installed 1.502
(Accumulated data at 12.31.2009 in number of companies)
December 2009 December 2009
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Public Financing
Talent
Innovation and Technology
Clusters and Market access
Private Financing
Networking
Promotion
Spaces and Infrastructures
Bussiness Services
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Spaces and advanced infrastructures
available
1. Space search
2. 22@Barcelona landing platforma. Weekly and Monthly Spaces
3. Information and advice on infrastructuresa. Telecommunications
b. Selective pneumatic waste collection
c. Centralized climate system
d. New power grid
Spaces and Infrastructures
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Networking
Services, sharing and consolidating the
district
1. 22@Network, Association of Businesses and
Institutions of 22@Barcelonaa. Welcome plan, for new companies and institutions that
move to the district.
b. Work commissions, which work as networking
opportunities and project generators.
c. Network workshops
2. 22@Update Breakfast
3. Symposium on Urban Clusters
4. IN22@
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Supporting innovation and access to technology
1. Technology Valorization Program: KimBCN Foundation
2. Urban Lab:22@Barcelona offers a large number of opportunities for technology companies that decide to move to the district, like spaces to run pilot programs to test new technology.22@Barcelona = Urban Lab
3. 22@Innovation:Through this program 22@Barcelona fosters innovation with specific projects to generate sophisticated demand through both private and public initiatives. This allows small and medium-sized companies to access new clients and markets.
Innovation and technology
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Innovation and technology
Supporting innovation and access to technology
• 4. 22@Synergys
Business networking and work sessions at congresses or other scientific or technological events that take place in Barcelona.
• Easy access to new emerging technologies to create synergies and more competitive business environment.
• Helping to generate new business opportunities.
• Talent’s attraction and retention in the city of Barcelona.
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22@ Space ofPersonal Relation
22@Talent
Increase of the belonging feelingCreation of the community 22@
Pride to work/live in 22@
Space of personal relation
• International Community: IN22@• Access to education• Relationship spaces• Networking: 22@Update Breakfast,…• 22@Voluntariat
• 22@Districte Digital • Actions of direct communication• Support to initiatives of the district • 22@Staying in company
For the professionals For the neighbours
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www.22barcelona.com