21vs212 presentation

21 212 Digital Accelerator

BENJAMIN WHITE [email protected]@instantbenjamin

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ABOUT ME

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• TAGWORKS / Founder + Creative Director / Web Development, PHP Coder, Designer / AOL, BMG, Loud, Timex, Sony, MTV

• PLATFORM.NET / Founder + President / Youth Culture Portal, 50+ Magazine and Clothing Partners / Investment from Sony, Sold to Hookt and P. Diddy

• COMPLEX / Founder, EIC, CCO / Magazine, Custom Pubs, Media Network / Investment from Accel Partners

• MTV.COM / GM, VP Digital / Mtv.com, Mtv Mobile, Focused on broadband video / $7M to $40M+

• SLING MEDIA / CCO, Founder Sling Media Group / Built Sling.com / Sold to Echostar (Dish Networks) for $380M

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LIFE AFTER AN EXIT

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• I DON'T HAVE A REAL JOB!

• ENTREPRENEUR

• ANGEL INVESTOR

• ADVISOR + CONSULTANT

• PRODUCT SPECIALIST

12 DIRECTION 1

T

HE R E C O

RD

SE

TT

ER COUN

CI

L

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THE FUTURE

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• PARTNERING WITH STARTUPS (YOU!) • DOING MORE FASTER• SEIZE OPPORTUNITIES IN BRAZIL• HELP BUILD AN ECOSYSTEM• FAILING FASTER • DO WHAT MORE OF WHAT I LOVE

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MY PHILOSOPHY

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• WORK WITH GREAT PEOPLE

• SOLVE HUMAN PROBLEMS

• HUNT FOR OPPORTUNITIES

• REDUCE FRICTION

• DELIGHT YOUR CUSTOMERS

• HAVE FUN

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MY PHILOSOPHY

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EXECUTION IS EVERYTHING ...

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MY PHILOSOPHY

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... AND THE REST IS TIMING

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MY PHILOSOPHY

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ONE MORE THING

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MY PHILOSOPHY

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EMBRACE YOUR CRAZY

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DISCUSSION

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21 vs 212 A discussion of digital startups + trends in US and Brazil - w/ Benjamin White and

Marcelo Sales

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TRENDS + MOVEMENTS IMPORTANT TRENDS IN US

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TRENDS + MOVEMENTS COLLABORATIVE CONSUMPTION

New societal and technological changes are creating online

communities built around trust and reputation where users can

transact directly with one another, offering flexibility and removing

the burden of large fixed costs.

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TRENDS + MOVEMENTS Products are moving into more narrrow verticals, with tailored

solutions that provide more effective solutions to people's

problems. From hardware to software we are seeing a move

from the more general to the more specific.

GOING VERTICAL

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TRENDS + MOVEMENTS Scaled platforms have proven that more specific, integrated

platforms can dramatically reduce consumer friction and deliver

more consistent and delightful experiences.

RISE OF THE PLATFORM

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TRENDS + MOVEMENTS Gamification typically involves applying game design thinking

to non-game applications to make them more fun and engaging.

Gamification can potentially be applied to any industry and

almost anything to create fun and engaging experiences,

converting users into players.

GAMIFICATION + DELIGHT

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TRENDS + MOVEMENTS Thanks to wireless and smartphones, the links between online

and offline commerce are becoming much stronger. We’re

seeing the merger of digital payment models with incentives for

consumers to go to physical stores, where merchants can forge

more meaningful relationships with them.

ONLINE GOES OFFLINE

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TRENDS + MOVEMENTS Svpply, The Fancy and Pinterest let users curate their own

digital product catalogs. Retailers like Fab, Everlane, and Lot18

bring limited-inventory shopping to discerning buyers who seek

the feel of an independent boutique, and reward users for

sharing their finds with friends.

SOCIAL DISCOVERY + COMMERCE

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TRENDS + MOVEMENTS BRAZIL

South America’s biggest economy and largest recipient of

foreign investment, and it’s gaining a powerful new middle-class

of eager consumers who should be on the mind of any company

that’s looking to innovate on a global scale.

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BRAZIL

• THE GREAT CONFLUENCE

• VENTURE CAPITAL GETS REAL

• E-COMMERCE

• MOBILE LEAPFROG

TRENDS + MOVEMENTS

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OUR SKILLSET AND OUR SLIDE TITLE

358© comScore, Inc. Proprietary and Confidential.

Growth in Reach of Almost All Major Online Categories in Brazil

Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix (Panel Only), December 2009 and December 2010

Key CategoriesReach of Brazilian Population, 2009 vs 2010

86%

85%

75%

71%

71%

70%

68%

64%

60%

60%

80%

78%

72%

65%

67%

64%

63%

62%

57%

56%

Search/Navigation

Social Networking

e-mail

Blogs

Instant Messengers

Retail

Multimedia

Directories/Resources

Community

Technology

59%

59%

53%

43%

41%

40%

40%

33%

25%

22%

58%

59%

53%

37%

40%

41%

39%

32%

22%

22%

Downloads

News/Information

Games

Photos

Business/Finance

Education

Sports

TV

Travel

Automotive2010

2009

+2%

---

+1%

+17%

+5%

-4%

+1%

+2%

+14%

-1%

Growth: +7%

+10%

+5%

+9%

+5%

+9%

+9%

+3%

+5%

+7%

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63.8% 61.8%69.6% 63.9%

Brazil Worldwide

2009 Reach 2010 Reach

+9% +3%

Retail Continues to Grow in Brazil

Retail Sites% Reach

Retail SitesGrowth

Seven out of ten web users in Brazil visited a Retail site in December, a rate that is the highest in the region

Significant upside still remains, as Brazilians become more comfortable with shopping and buying online

Brazilian Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix (Panel Only), Dec 2009 & December 2010

63.9%

54.2%

72.8%

85.5%

62.1%

69.6%

59.3%

62.7%

51.6%

58.1%

57.8%

60.3%

60.6%

WW

Asia Pacific

Europe

North America

Latin America

Brazil

Mexico

Argentina

Colombia

Chile

Peru

Venezuela

Puerto Rico

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77.9%67.6%

85.3%70.5%

Brazil Worldwide

2009 Reach 2010 Reach

+10% +4%

70.5%

47.9%

84.4%

89.8%

87.7%

85.3%

88.8%

89.7%

88.6%

91.7%

90.9%

88.9%

85.9%

WW

Asia Pacific

Europe

North America

Latin America

Brazil

Mexico

Argentina

Colombia

Chile

Peru

Venezuela

Puerto Rico

Social Networking in Brazil and Around the World

Social Networking Sites% Reach

Social Networking SitesGrowth

The reach of the Social Networking category continues to be very high throughout Latin America

In Brazil, even with such a high reach, the category is amazingly still growing

Brazilian Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix (Panel Only), December 2010

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Social Networking Worldwide (15+), March 2011

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BRAZIL TREND

THE RISE OF THE MIDDLE CLASS

21vs212 presentation

Technology

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