2.1 Timothy York...2014/08/02 · Seth Godin Tribes – We Need You to Lead Us The easiest thing to...
Transcript of 2.1 Timothy York...2014/08/02 · Seth Godin Tribes – We Need You to Lead Us The easiest thing to...
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KEYNOTE ADDRESS TIMOTHY YORK, MARKON COOPERATIVE INC
KEYNOTE SPONSORED BY HOUSTON’S FARM
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What’s in Your Salad?One US Perspective
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2006 E. coli O157:H7 spinach “outbreak strain” isolated from 1 farm in San Benito County:
Kindly provided by M. Jay‐Russell
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Other Produce Safety Crises Have Included:Tomatoes, cantaloupe, alfalfa sprouts, cut romaine, alfalfa sprouts, cantaloupe, alfalfa sprouts, papayas, romaine lettuce, clover sprouts, mangoes, spinach, spring mix, cucumbers, bagged salad, cilantro, clover sprouts…
And these are just the major US outbreaks since 2006…
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Markon Stance• 1996 food safety programs initiated• Water quality - critical component
– We did not approve Natural Selections/Earthbound– 28 brands – Dole, Fresh Express, Sysco, Earthbound,
Tanimura & Antle, etc.
• New policies eliminated one-third of suppliers by 1998
• All branded suppliers are audited and verified through on-site observations
• Restaurant reputation at risk
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Markon 5-Star
• Fields - “Boots in the Field”• Facilities – GMP, HACCP• Transportation – Monitor temperatures• Distributor warehouse - GMP• Operator kitchen – handling, trace-back
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Markon Food Safety Programs
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Observational Visit
Animal Proximity
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Observational Visit
Tomato repack line with porous surface (un-sanitizable)
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Observational Visit
Presenter
Broken rodent traps
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Observational Visit
Mario Estrada, Jr.
Dirty, hard to reach places (poor cleaning and sanitation crew)
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Observational Visit
Mario Estrada, Jr.
Dirty oxidizing roller (served no purpose on equipment)
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Markon• Crisis response plan• RACI form
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Seth Godin
Tribes – We Need You to Lead Us
The easiest thing to do is react.The second easiest thing is to respond.But the hardest thing is to initiate.
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Industry Response - Spinach • Buyers coalition
– Demand for industry solution– Move from - “should consider”, “review”, “assess” to:
Specific, Measurable, Verifiable practices
• LGMA – April 2007– Specific, measurable, verifiable practices
• Specific – calculations, frequency, process• Measurable – distance, limits, thresholds• Verifiable – objective, not subjective – pass/fail
• Center for Produce Safety - June 2007
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Center for Produce Safety
• Need to find answers• Minimize similar events in future• Demonstrate to industry, consumers, and
regulators that industry was serious about addressing food safety issues
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CPS - Needed to know
• Pathogens:– Where did it come from?– How did it get there? – How do we reduce the risk?
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CPS - Supply chain involved
• Seed funding– PMA cover operational expenses for four years– Taylor Farms $2.0M– UC Davis– State of California
• Board composed of buyers, seller, academics, scientists, regulators, environmentalists
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CPS Overview
• Who – Industry Government Academia Allied industry
Private Organizations
• Structure– Foundation (NEW!)– Board of Directors, Executive Committee, Technical
Committee, Ad-hoc reviewers, numerous industry volunteers
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CPS - Mission
• The Center for Produce Safety provides and shares ready-to-use, science-based solutions to prevent or minimize global produce safety vulnerabilities
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CPS - Strategic Plan
• Facilitate actionable research• Facilitate, translate, and distribute
knowledge among stakeholders • Fund Strategic Plan
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CPS Funding
• Administrative • Campaign for Research • Government (State Block Grant programs)• Partners in Research• Event sponsors
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CPS - Project Types
• Annual Call – 1 or 2 year in length, $200K max per year
• Proof of Concept• Rapid Response• Partner in Research
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CPS - Funded Research$13.6 M(½ industry, ½ government) 22 states4 countries28 institutions85 projects
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ResearchFunded
($Millions)
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
2008 2009 20112010 20132012
$560K
$3.1M
$2.9M
$1.8M
$2.2M
$3.0M
YEAR
CPS - Funding by RPF Year
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$2.58M(14.5)
$1.08M(6)
$854K(9)
$1.3M(9)
$1.15M(6.5)
$1.92M(11)
$760K(6)$2.58M
(15)
Pathogen Detection & Sampling
Pathogen Physiology & Surrogates
Risk & Routes of Contamination
Pathogen Persistence
Soil Amendments
Animals
Ag Water
Harvest PH Cooling
Wash Water
$2.58M(14.5)
$1.08M(6) $854K
(9)
$1.3M(9)
$1.15M(6.5)
$1.92M(11)
$760K(6)
$2.58M(15)
$839K(6)
CPS Research Investment by Topic
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CPS - Annual Symposium
• Required for funded scientists• Location changes each year• Information provided by scientists• Directed to industry, government officials• Final reports and key findings posted after
event.• 2015 – Atlanta, Georgia
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CPS – What Does Success Look Like?• Proposals that meet industry rigor,
scientific merit, administrative excellence• Insights and opportunities to implement
changes that affect produce safety• Engaged industry• Funding from the entire supply chain
Objective: Reduce the risk of foodborne illness
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Seth GodinMay 27, 2014
• Organizing – the Wrong Way– Crisis– Cash– Cliffs
• Organizing – the Right Way– Connection– Commitment– Conversation
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Congratulations!
PMA A & NZ - You Initiated!