Boost your marketing strategy by delivering your message to the right HR audience

2020 SPONSOR OPPORTUNITIES

WHY PARTNER WITH HCI?Today’s business decision makers and influencers are savvier than ever. They have the highest expectations as consumers, and they’re more likely to do extensive research before making a buying decision. As HR marketers and media planners, you must meet your potential clients where they are on their buying journeys.

Partnership with HCI allows you to integrate multiple new channels into your omnichannel marketing strategy. Whether you opt for an all-inclusive digital content program or pick and choose individual engagements, we’ll work with you to optimize your efforts in order to generate leads, grow demand, and build brand equity by demonstrating subject matter expertise through compelling and provoking content.

Audience ProfileThe HCI audience is comprised of over 175,000 active users, including both HR practitioners and business leaders. They represent over 170 countries, 52,000 mid-sized firms, 96% of the Fortune 500, all major U.S. federal agencies, and all branches of the U.S. military.

175,000+ Active learners worldwide

170 Countries

52,000+ Mid-size firms

12,500+ U.S. courses delivered

20,000+ Learners trained through our education programs

ALL MAJOR Federal agencies

ALL BRANCHES Of the military

96% Of the Fortune 500

Level

Company Size

Industry

Manager

< 5,000

Director

5,000-10,000

VP & Above

10,000-50,000

HR Professional

> 50,000

28%

37%

18%

7%

15%

16%

13%

15%

Educational Services

Health Care and Social Assistance

Professional, Scientific, and Technical Services

Construction

Business Services

Government and Public Assistance

Retail Trade

Accommodations & Food Services

Finance and Insurance

11%

16%

6%

6%

10%

6%

6%

10%

8%

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Employment Branding

Recruiting Pipeline

Assessment and Selection Tools

Candidate Experience

Strategic Workforce Planning

HR Design and Simplification

Diversity and Inclusion

People Analytics

Change Management

Onboarding

Performance Management

Leadership Potential

Learning

Coaching and Mentoring

Succession Management

Rewards and Recognition

Values and Culture

Employee Engagement and Experience

Effective Teams

Retention

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AREAS OF PRACTICEHCI has identified four key areas of practice that span the talent lifecycle. All our content, conferences, and certification courses are aligned to these key areas. Within each area, we have further defined specific topics of interest to HR leaders and practitioners that reflect the latest industry trends and best practices.

REAL-TIME LEAD GENERATIONKeep track of your sponsorship programs in real time with HCI’s Underwriter Portal. Your Account Manager will conduct a thorough onboarding session with you to explain how to leverage the Portal. Then, you can log in anytime to view up-to-the-minute lead counts, download reports and media files, check in on upcoming conferences, or contact your HCI Account Team for support.

SPONSORSHIP CHANNELS

All-Inclusive Online Content Partnership program

Webcasts and Podcasts

Content Syndication

Signature Series Partnership

Custom Research Projects

Research Briefs

Five Annual Conferences

Attendee Experience Sponsorships

Content and Collateral Distribution

Digital Content Research Experiential

Digital ContentPosition your organization as a problem solver, even before the first sales interaction, by leveraging HCI’s digital content channels.

Go all in with our unique Online Content Partnership program, an all-inclusive approach that weaves together HCI’s key digital platforms to build a cohesive narrative across channels.

Or, pick and choose individual options and add-ons to boost to your marketing efforts in the areas most critical to your sales funnel.

9 in 10 business decision makers find thought leadership important, and 88% say strong thought leadership

increases respect and admiration for an organization.Edelman & LinkedIn, 2017

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Online Content Partnership HCI’s Online Content Partnership (OCP) program is the simplest way to build a comprehensive multi-channel thought leadership campaign. Align your content with the practice area of your choice, and optimize engagement by leveraging each HCI digital channel to reach learners on multiple levels.

DIGITAL CONTENT

Onboarding Q1 Review Q2 Review Q3 Review Q4 Wrap-Up

Webcast 1

Client Video

Client VideoWebcast 3Webcast 2 Talent Pulse

OCP Signature: 12-Month CommitmentThis option is only available to a select number of organizations every year, and HCI guarantees exposure to 3,000 unique contacts from our engaged audience over the course of the contract period.

Sample Production Timeline

Content Syndication (ongoing)

Watch–Live & On-Demand Webcasts

Read–Blogs, Articles & EBooks

PROPRIETARY RESEARCH FROM HCITALENT PULSEDigital Channels

Branding: Your logo will appear throughout HCI.org, including pages specific to the area of practice you’ve chosen.

Syndication: Publish up to 50 pieces of your own thought leadership content (white papers, case studies, and more) on HCI.org to increase readership and build awareness. You’ll receive the full video or audio files of any content we host to promote on your own channels.

Email Promotion: Your webcasts and blogs will be featured in our weekly bulletins to boost registrations and encourage readership.

Professional Video: Bring a valued client to one of our HCI events, and we’ll welcome you into our professional video studio and conduct up to two 30-minute case study interviews. These videos will be branded and released to you for your own marketing efforts.

Social Media Promotion: We’ll promote your content on HCI’s social media channels on your behalf. Facebook: 9,500+ followers Twitter: 29,800+ followers LinkedIn: 52,000+ group members

Additional Benefits

Bonus: Talent Pulse Research Report Access the Talent Pulse report aligned with your area of practice. This report will generate leads for you on HCI.org, and you can download a co-branded copy to distribute to your own channels.

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Individual Options & Add-OnsIndividual Campaigns Not ready for a long-term engagement? Scale your partnership with HCI to meet your organization’s unique needs. HCI will work with you to determine the right mix of email outreach and content marketing initiatives to round out your organization’s overall marketing strategy.

Targeted Email CampaignsDrive leads by promoting your content to HCI’s database. Choose one or more areas of practice, and we’ll work with you to design a campaign that targets the right audience and meets your budget.

Choose from single sends or multiple email campaigns.

Leverage best practices like audience segmentation and A/B testing.

Receive additional branding with free ad placement in HCI’s weekly e-newsletters.

WebcastsFeature your SMEs on a one-hour webcast, moderated by HCI and complete with interactive polling, audience Q&A, and detailed attendee reports to facilitate follow-up and continued engagement. Webcasts are featured in HCI’s weekly Webcast Bulletin and e-newsletter emails.

Not sure who your presenter should be? HCI can work with you to source expert thought leaders and practitioners to speak for you.

Consult with HCI analysts on trending content that’s most popular among viewers.

Boost promotion with add-ons like blogs or podcasts.

Generate leads for up to 12 months after live webcast airs.

Email ResultsAverage open rate: 12%

Average click-to-open rate: 7%

DIGITAL CONTENT

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ResearchPartner with HCI to collaboratively shape, define, and lead insight on a topic that is top of mind for talent executives and critical to your organization’s vision.

Recent Publications

Talent Pulse 6.2: Beyond the Interview: Strategies and Tools for Making Better Hiring Decisions, 2019

Custom Research: Developing Sustainable Leadership Pipelines, 2019

Research Brief: Skills Gaps are Opportunities to Develop a Future-ready Workforce, 2019

76% of buyers want B2B vendors to use more data and research to support their content. 99% say they want content

with insight from industry thought leaders and analysts.DemandGen, 2017

PROPRIETARY RESEARCH FROM HCITALENT PULSE

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Research PartnershipsHCI Research Partnerships enable you to set the agenda and shape the conversation with your clients and prospects. A research report created in partnership with HCI is a powerful marketing tool that aligns your message with HCI’s trusted brand, establishes you as an originator and innovator of new ideas and next practices, and helps build the business case for launching new products and entering new markets.

Survey Panel

Functional Area

Seniority

HR and Talent Management

C-Level

Learning and Development

VP-Level

Recruiting

Director-Level

Executive Management

Manager-LevelIndividual Contributor

13%62%

4%10%

8%

23%

4%

36%25%

HCI research analysts ensure findings represent statistical validity so you can draw compelling conclusions and craft actionable recommendations.

Custom Survey Research Report Webcast Promotion

Featured Deliverables

RESEARCH

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RESEARCH

HCI Research Options Custom Research ProjectPartner with HCI to design a custom research project that meets your needs. You’ll work directly with our research team to determine the direction of the project and give your feedback during review cycles.

As part of the research process, our team of I-O psychologists, anthropologists, and industry analysts designs the survey, analyzes data, and writes the report. We’ll also conduct secondary research, including interviews with subject matter experts, where applicable. The final report will be distributed via email to your target area of practice and hosted as a lead generator on HCI.org.

Research BriefCapitalize on existing HCI Talent Pulse research with a Research Brief. We’ll create a highly visual, easy-to-digest, 5-7 page summary that emphasizes key findings and aligns the research to your organization’s vision. You’ll receive full distribution rights of the Brief, and we’ll host it for you on HCI.org as a lead generator.

Promotion Add-OnsEvent Keynote

Present research findings at an HCI event as part of a Diamond Underwriter package

Session produced by HCI analysts and/or your experts

Session recorded and professionally edited for future use

Live Webcast

Research results presented by HCI analysts and/or your experts

Promotion in weekly webcast email bulletin

Generates leads during live broadcast and via on-demand recording

Media Toolkit

Blog

Podcast

400-word press release

Executive summary of research findings

Custom images for social media and promotion

All custom research projects provide additional opportunities for customized deliverables including tools and templates, multiple infographics, regional- or industry-specific versions, translations, and more.

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ExperientialHCI Conferences cover trending and critical issues in human capital strategy while offering underwriters unprecedented access to attendees, even away from the exhibit hall.

Memorable Keynotes2019 Inclusive Diversity ConferenceDisrupting HR for Good – An Unconventional Approach with Uncommon OutcomesJoe DeLoss, Founder, Hot Chicken Takeover

2019 Employee Engagement ConferenceThe Conversation Age: Building Connection in an Age of DistractionPeter Lynch, Former Head of Global Talent Management, Great-West Financial

2019 Learning and Leadership Development ConferenceUpgrade Your Toolbox for Leading Transformational ChangeAmy Haworth, Chief of Staff, Human Resources, Citrix

74% of consumers say engaging with branded event marketing experiences makes them more

likely to buy products being promoted.Event Marketing Institute, 2016

2019 CONFERENCEInclusive Diversity

2020 CONFERENCE

EmployeeEngagement

2020 CONFERENCE

Learning & Leadership Development

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HCI ConferencesBreak out of the “trade show” mentality. HCI Conferences are hands-on learning events that attract HR decision makers and influencers looking to build skill sets and change mindsets. We want our sponsors to contribute to the conversation and get meaningful face time with attendees, so each event is designed to incorporate sponsor access and exposure throughout.

March 23-25 | MiamiStrategic alignment + workforce insights = better business results

2020 CONFERENCE

People Analytics & Workforce Planning

Creating inclusion through data, influence, and managing change

April 27-28 | San Francisco

2020 CONFERENCEInclusive Diversity

Rethink analytics, process, and tech to close talent gaps

June 22-24 | Boston

2020 CONFERENCE

Strategic TalentAcquisition

Inventive tools and key analytics to help managers drive the employee experience

July 27-29 | Chicago

2020 CONFERENCE

EmployeeEngagement

Fast tracking leadership development for agility and change management

September 21-23 | Boston

2020 CONFERENCE

Learning & Leadership Development

See conference details at hci.org/hr-conferences

2020 Conferences

Level Company SizeManager < 5,000Director 5,000-10,000VP & Above 10,000-50,000HR Professional > 50,000

25% 57%20% 7%

17% 18%21% 13%

Audience Profile

EXPERIENTIAL

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GET STARTEDContact us at 866-538-1909 or support@hci.org

Conference Sponsorship Levels at a GlanceWe know that events are a significant element of a multi-channel marketing approach. That’s why your HCI Account Team will take a consultative approach to your partnership with us.

We’ll work together to help you build an integrated presence that reinforces your expertise, highlights the benefits of your organization, and maximizes interactions with your target audience before, during, and after the event.

Diamond Platinum GoldAttendee direct access (roundtable facilitation, after-hours events, co-branded or co-sponsored events, etc.)

Content and collateral (networking sponsor card, post-conference download center, social media, tote bags, seat drops, etc.)

Exhibit space Tabletop Tabletop Podium

Color ad in program guide Full Page Half Page

Provision of live and virtual attendee list

Staff conference passes 4 3 2

Client/Prospect conference passes 2 1

Virtual conference registrations 5 2 1

Branding on HCI.org

Inclusion in event app

Sponsorship opportunities vary by event, and can be customized to meet your organization’s specific needs. See individual event sponsorship brochures for details.

Premier UnderwritersInterested in a more comprehensive partnership? Speak with the HCI Sponsor Team about crafting a Premier Underwriter program for one or more events.

We’ll work closely with you to identify the branding, thought leadership, and networking opportunities that best align with your marketing goals. Premier Underwriter opportunities are limited at each event, maximizing your company’s exposure and promotion both leading up to and on-site at the event.

EXPERIENTIAL

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