2020 PARTNERSHIPS€¦ · Sunday 30 April and Sunday 18 June heraldsun.com.au 953,000 weekly...
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2020 PARTNERSHIPS TR UFFLE M ELB O URN E trufflemelbourne @trufflemelb
Transcript of 2020 PARTNERSHIPS€¦ · Sunday 30 April and Sunday 18 June heraldsun.com.au 953,000 weekly...
2020 PARTNERSHIPS
TRUFFLE MELBOURNE
trufflemelbourne @trufflemelb
THE WORLD’S TASTIEST GAME OF HIDE & SEEK RETURNS
The Truffle Melbourne festival program has become a much anticipated event in Melbourne’s culinary calendar
WHY PARTNER OR EXHIBIT IN 2020?• The largest truffle celebration outside Europe
• Four months brand exposure from May to end August
• Be part of an extensive PR, social media and marketing campaign
• Grow your sales and engagement – most partners rebook each year
• Connect with a rapidly growing, loyal and appreciative audience
• Join other leading brands. The City of Melbourne returns as a major partner
ALIGN YOUR BRAND WITH ONE OF AUSTRALIA’S MOST UNIQUE FOOD & EXPERIENCES PROGRAM
The program generates huge interest, and you’ll be closely supported by:
• Our people: we work closely with you to deliver your partnership objectives
• Over 80 events, right through winter, ensure ongoing engagement
• Join the City of Melbourne, Visit Victoria, Queen Victoria Market, Moro Oil, Mazda, Truffle Paddock and other leading brands
• More than $1.5M in national media exposure
SOCIAL292,000Facebook impressions
27,000Engagements across Facebook and Instagram
309,000Instagram impressions
Partnering with Truffle Melbourne gives you access to:
• Our passionate and highly engaged social media following of 10,000+
• Dedicated posts about your brand and upcoming events via Facebook and Instagram stories
• A wide audience, from fine dining connoisseurs, to foodies and enthusiastic event goers
• Opportunities for cross promotion through our network of key stakeholders to promote your venue, people, products or services
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PR AND EMAIL MARKETINGOur program grabs front pages – over $1.5+M in earned media
Partnering with Truffle Melbourne gives you access to:
• A huge following for the free festival weekend (40+K last year)
• Database of 4000 engaged food lovers from Victoria and beyond
• Weekly/fortnightly email blasts during truffle season
• Regular promotion of upcoming truffle calendar events
• Opportunities for brand features
2020 PROGRAM SUMMARYQueen Vic Market, free weekend Saturday 20 – Sunday 21 June 2020
Truffle hunts Early June to end August 2020
Hunts Regional hunts, June, July & August
Dining events Through June, July and August
Pop Up Store, Queen Vic Market Late May to end August
Up to date details at trufflemelbourne.com
Guy Grossi Celebrity Chef
PARTNERSHIP OPTIONS• Become a program, category or specific event sponsor – join our other
main event partners
• Exhibit at the Queen Vic Market weekend
• Host a dining program event – our 2019 events attracted target numbers during the winter low season
• Feature “truffle on your menu” through a social media & PR partnership
• Work with us to develop a bespoke B2C or B2B event
[email protected] | 0408 176 617 | trufflemelbourne.com
JOIN US IN 2020!
trufflemelbourne @trufflemelb
