2 0 1 9 G I V E A W AY

WWW.SCOUT INGWORKS.COM/GIFTSGEAR/ *National Retail Federation

2 0 1 9 W I N T E R H O L I D AY A U D I E N C E S A M E R I C A N YO U T H & FA M I L I E SRetail sales are expected to top $3.8 trillion in 2019, climbing 3.8% - 4.4% this year for the 10th consecutive annual growth in retail sales.* Reach millions of American families as they make their lists this holiday season.

M O B I L I Z E O U R C A P T I V E A U D I E N C E SMake your holiday sales sparkle! Drive traffic to your ecommerce site with our most popular annual campaign: The Gifts & Gear Winter Giveaway. This integrated promotional campaign leverages the spending power of Scouting youth, families and adults to drive demand for your products.

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SHARES & LIKES Posts on Boys’ Life Facebook, Twitter and Instagram accounts during the months of November and December will raise awareness and drive traffic to the landing page.

TH INGS TO KNOW

IMPORTANT DUE DATESCONTRACTS: AUGUST 30 , 2019MATER IALS & ASSETS: SEPTEMBER 6 , 2019I TEMS FOR G IVEAWAY: NOVEMBER 14 , 2019

W E D R I V E T R A F F I CThe 2019 Gifts & Gear Winter Giveaway landing page is the one-stop-shop to register to win prizes and buy products. We’re investing over $100,000 to promote this holiday campaign in November and December.

PERSISTENCE PAYS Followers simply click the link to go directly to the giveaway landing page. We’ll give them plenty of chances with 100,000 impressions per month on BoysLife.org during November and December.

THE POWER OF PRINT The power of a glossy print ad to grab attention is undeniable. We’ll prominently feature your product in the 2019 Gifts & Gear Winter Giveaway print ad in the November and December issues of Boys’ Life magazine.

OPTION 1 | AUDIENCES PACKAGED & READY TO GO!Reach youth targets while they make their wish lists via Boys’ Life multimedia platforms.

OPTION 2 | AUDIENCE PACKAGED JUST FOR YOU! Based on your business objectives and target audience priorities, we’ll build a custom, integrated program that capitalizes on the momentum of our most popular annual campaign and gives you extra visibility to drive demand.

YOU DRIVE PURCHASES Activate youth, adult or both targets with our 2019 Gifts & Gear Winter Giveaway campaign packages.

O U R M A G A Z I N EBoys’ Life is the premiere magazine from the Boy Scouts of America (BSA) for kids, tweens and teens, featuring award-winning editorial, pictorials, comics, fiction and buying guides. We’ve been a vital part of youth culture for more than 100 years. Our multichannel platform includes the magazine, BoysLife.org, social media, video and live events. And now that girls are welcome in the Cub Scout program and Scouts BSA, brands can reach both boys and girls through our iconic platform.

BOYS’ L IFE GIFTS & GEAR PROMOTIONS

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OPT IONS

OPTION 1 | YOUTH PACKAGED & READY TO GO FOR $7,000

TRAFFIC DELIVERED RIGHT TO YOUR VIRTUAL DOOR! Every time someone visits the 2019 Gifts & Gear Giveaway landing page, you can drive traffic to your eCommerce or website. Feature a special Scout discount or limited-time offer and encourage visitors to “buy it now!”

2019 Gifts & Gear Giveaway Landing Page Branded Spinner with Link...$1,000In Market: October 15 - December 31, 2019

THE POWER OF NATIVE CONTENT! Readers are much more likely to read an advertorial than a regular ad. Lure them in with an action shot of your product. Offer valuable tips. Put yourself in their shoes. What need does your product/service fulfill? Your product will be featured in the 2019 Gifts & Gear Giveaway special section in Boys’ Life magazine that drives readers to the promotion landing page.

Boys’ Life Magazine Advertorial Feature with Product Shot and Copy...$6,000In Market: November and December Issues

OPTION 2 | AUD IENCES PACKAGED JUST FOR YOU + 20% D ISCOUNT

DRIVE DEMAND WITH EXTRA VISIBILITY!Start with the elements included in Option 1. Then, based on your business objectives and target audience priorities, we’ll build a custom, integrated program that capitalizes on the momentum of our most popular annual campaign and gives you extra visibility to drive demand.

BOYS’ L IFE GIFTS & GEAR GIVEAWAY SALES PACKAGES

SAMPLE PRICING PER MONTH

75,000 Impressions $ 1,650 $ 1,320

50,000 Impressions $1,100 $880

1/4 Page Print Ad $14,500 $11,600

Sponsored Content $5,000 $4,000

Social Media Post $3,000 $2,400

20% DISCOUNT

GROSS RATE ITEM

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2 0 1 9 G I V E A W AY

2 0 1 9 G I V E A W AY

A STUPENDOUS PRIZE PACK

WORTH OVER $1,000

ENTER NOW

Y O U R C H A N C E

TO WIN

HERE IS

DIGITAL ADS ON BOYSLIFE.ORGPRINT ADS IN

BOYS’ L IFE MAGAZINE

SOCIAL MEDIA PROMOTION

PLACE THE ICON IN YOUR ADS TO CAPTIALIZE ON

MOMENTUM

EDITORIAL-STYLE FEATURE OF YOUR PRODUCT AND OFFER

WE PROMOTE THE G IVEAWAY

ADVERTISEMENTADVERTISEMENT

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A CAMERA AS TOUGH AS A SCOUT

And discounts that make your heart race! Registered Scouts

get 25% off camera and 35% off accessory purchases.

Enter to Win a HERO7 now! Psst. Tell your parents to get your discount code here:

GoPro.com/vip-program

LIMITED TIME ONLYIn celebration of our new Cub

Scout Yo-Yo Preview Adventure we’ve produced a limited number of “Scout Me In” themed yo-yo’s!

Grab your’s here today! Duncan.com/ScoutMeIn GOOD TIMES KEEP

‘EM ROLLING!The Razor Power Core 90 Electric Scooter keeps you rolling with up to 75% more battery life than the

other guys – what? Use the special Scout discount code Gifts&Gear:

Razor.com/Scouts

PLAY TOGETHER!Win the Nintendo Switch

and get the freedom to play your way. Start a game on your TV at home, then undock your

system to keep playing wherever you go!

Use the special Scout discount code Gifts&Gear: Nintendo.com/Switch

UNLEASH A SPARK

Light a fire wherever and whenever. The Mag Strike’s textured grip, solid triangular body and the

ultra-sharp blade allow you to strike with more precision and firepower to

ignite every adventure.

Use the special Scout discount code Gifts&Gear:

Zippo.com

ENTER FOR A CHANCE TO WIN!Fit rei peritrunceri int revirte diisque trum in-tiam ductuid esimunt ervivatus sul unum inte, norsulu squium ia meninatus losula me adet inatort uisterc eperei inum patu. Vium atro vivissidem tus bon horei inclum inum nonsul hilica; Catioca virmaxi mis-soludam tem in tereis, cam a. Fit rei peritrunceri int revirte diisque trum intiam ductuid esimunt ervivatus sul unum inte, norsulu squium ia meninatus horei inclum inum nonsul hilica; Catioca virmaxi mis-soludam tem in tereis, cam aBSA.BOYSLIFE.ORG/GG

GET YOUR FISH ON!If you’re not already

“hooked” you will be after one spin on the water with your new

rod and reel! Save 30% when you purchase by December 15th!

Use the special Scout discount code Gifts&Gear: GetHooked.com/Fishing

SPILL-PROOF SIPPING!Stay hydrated on the go with this CamelBak eddy .75-Liter Water

Bottle. Just Flip. Bite. Sip!

Use the special Scout discount code Gifts&Gear: CamelBak.com/Scouts

NOGGIN PROTECTION

Generous ventilation, Float Fit comfort and built-in Sweat Guide, you’ll look cool and breezy in the

4Forty MIPS helmet. And, thanks to a 20% Scout discount, your parents won’t

get frown lines when you show them this page!

Use the special Scout discount code Gifts&Gear: BellHelments.com

GET WHAT YOU WANT Whether it’s for you or for someone

else, gift cards are always the right size. More clever words go here about the gift

card brand/s.

GiftCards.com

NEW iPAD MINI

With your new iPad Mini you could play games, create art or watch some videos, but mainly

you’ll read Boys’ Life!

Apple.com

GIFTS & GEAR PROMO PACKAGEAD EXAMPLES

BENEFITS1. We’ll promote the giveaway all over the place!2. You pick your target audience: Youth, Adults or both.3. Customize your package with the visibility that’s right for you.4. Capitalize on campaign momentum by featuring the Gifts & Gear icon in your advertising during the

months of November and December.5. You provide two products/packages for the giveaway.

BOYS’ L IFE GIFTS & GEAR PROMOTION EXAMPLES

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GET THE YEARS BEST GIFTS!

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BSA.BOYSLIFE.COM/GG-2019/

PROOF OF CONCEPT

YOU DR IVE PURCHASE WITH SPECIAL OFFERS ON YOUR PRODUCTS