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13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
2019
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
Be the premier online destination for a global audience of executives and decision makers in all sectors of the ATM market, including banks and other financial institutions, hardware, software and network service providers, retailers, distributors and independent ATM deployers (IADs).
ATMmarketplace.com reports on news, events, trends and people in the ATM industry; we cover:
• Hardware • Software • Operations • Security • Wireless and debit/mobile payments innovation • All aspects of compliance in a complex regulatory environment • Cash management and other facets of network performance and ROI optimization • Banking automation • Fraud monitoring and prevention • Global industry news and market dynamics (including extensive coverage of ATM trends in developing economies) • A wide variety of customer experience aspects, including ATM functionality, location, aesthetics, maintenance, hygiene and much more
EDITORIAL MISSION
OF READERS AGREE THAT ATM MARKETPLACE PROVIDES
INSIGHTS THAT ARE IMPORTANT TO THEM OR THEIR
ORGANIZATION.
90%
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
EDITORAmy Castor has more than 20 years of experience in journalism and mass communications. In the last several years, she has gotten particularly interested in cryptocurrencies, blockchain technologies and other evolving forms of payment. Her work has appeared in consumer and trade publications throughout the U.S., including CoinDesk, Forbes, and Bitcoin Magazine. She is now the editor of ATMmarketplace.com and WorldofMoney.com.
AMY CASTOR
ABOUT THE EDITOR
• Make sure it’s: newsworthy; B2B-oriented; topical; relevant to
management level readers in fields within the publication’s editorial scope.
• Keep it factual — all “-est” formations or other claims to glory must be
quantifiable and verifiable. Refrain from self-congratulation and ad-speak.
• Provide quotes that illuminate, rather than restate, information in the
release. Include name, title and employer of the person being quoted. Feel
free to include pertinent quotes from third parties.
• Include photographs and/or video if available and of good quality.
Standard-format digital files are accepted (.png, .jpg, gif), as are video links
and embed codes. Identify the source and person or place shown; if more
than one person, tell us who’s who (by name, title, company).
• Copy and paste your press release into the body of an email addressed
to [email protected]. Alternatively, you can attach a Word
document. Or do both. Sending a PDF will not prevent copy-editing, but it
will probably delay the posting of your news.
• Provide complete contact information — name, title, company, phone,
email.
• If your news hasn’t posted within three business days and you firmly
believe that it met the above criteria, please resend — items do sometimes
get overlooked. If the release includes breaking or time-sensitive news, feel
free to follow up much sooner.
WANT TO GET YOUR NEWS COVERED ON ATMMARKETPLACE.COM?HERE’S HOW TO GET IN FRONT OF THE EDITOR:
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
JANUARY
JULY
FEBRUARY
AUGUST
MARCH
SEPTEMBER
APRIL
OCTOBER
MAY
NOVEMBER
JUNE
DECEMBER
Features:• ATM outlook 2019• Windows 10 migration:
Countdown to 2020• ATMIA US preview
Features:• Microsoft 10 migration
update• The blockchain
phenomenon in banking • Personalizing self-service
with software
Special Report: • ATM & Self-service
Software Trends
Features:• ●Building customer
relationships through the ATM channel
• ●Takeaways from ATMIA US 2019
• ●Town hall: ATM operator opportunities and challenges
Event Coverage: • ●ATMIA US
Features:• Mobile banking overview• Making cardless
technology interoperable • Bank Customer Experience
Summit preview
Features:• Update: The next-gen ATM
project• ATM innovation: What’s
new?• Are video ATMs a fit for
your FI?
Special Report: • ATM Future Trends 2019
Features:•BCX takeaways•Challenger banks: Who
they are, what they’re up to
•What do consumers really want from banks?
Event Coverage: • Bank Customer Experience
Summit
Features:• The case for cash recyclers • Maximizing cash
management• Forecast: The future of
cash
Features:• The state of branch
transformation• Self-service banking: The
consumer’s view• Who is Gen Z?
Features:• What’s trending in ATM
crime?• Best practices for
countering ATM physical attacks
• Best practices for countering ATM logical attacks
Features:• The blockchain
phenomenon in banking • What’s new in the fintech
sandbox • How to turn tellers into
self-service tech experts
Features:• Midyear maintenance
checklist• ATM monitoring: What’s
the ROI?• 3 critical questions to ask
your ATM service provider
Features:• The year in review• Windows 10 migration: Are
we there yet?• ATM operator’s wishbook
Editorial calendar is subject to change.
Ask us about connecting your brand to any of these topics!
2019 EDITORIAL CALENDAR
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
SUBSCRIBERS AND FOLLOWERS
ARE SENIOR LEVEL DECISION MAKERS OR
KEY INFLUENCERS
69%
41% DIRECTORSAND MANAGERS
28% VP-LEVELAND UP
AUDIENCE PROFILE
– WHERE OUR READERS ARE FROM –
Total audience numbers trend up year-over-year.
42%North America
19%Europe 32%
Asia/Pacific
SITE TRAFFIC
555,000+ annual uniques
50,000+ monthly uniques
21,700+ email newsletter subscribers
7,600+ social media followers
3,700+ push notification subscribers
(Twitter, LinkedIn, Facebook)
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
COMPANIES REPRESENTED IN OUR AUDIENCE INCLUDE:
• 7-Eleven
• Alaska USA Federal Credit Union
• Alliant Credit Union
• America First Credit Union
• American Airlines Federal Credit
Union
• American Express
• AutoZone
• Bank Of America
• Bank of China (HK) Ltd
• Bank of the West
• BB&T
• BECU
• Bethpage Federal Credit Union
• BMO Harris Bank
• Capital One
• CHASE Bank
• Citibank
• Citizens Bank
• Citizens Equity First Credit Union
• City National Bank
• Comerica Bank
• Compass Bank
• Delta Community Credit Union
• Deutsche Bank
• Digital Federal Credit Union
• Discover Financial Services
• Dollar Tree Stores
• ESL Federal Credit Union
• Fifth Third Bank
• First Niagara Bank
• First Technology Federal Credit Union
• GE Capital Retail Bank
• Giant Eagle
• Goldman Sachs
• H-E-B
• HSBC Bank
• Huntington Bank
• JPMorgan Chase
• KeyBank
• Kroger
• M&T Bank
• McDonald’s
• Morgan Stanley
• Navy Federal Credit Union
• New York Community Bank
• Northern Trust Co.
• Pala Casino Spa Resort
• PenFed Federal Credit Union
• People’s United Bank
• PNC Bank
• Police and Fire Federal Credit Union
• PSECU
• Publix
• Randolph-Brooks Federal Credit
Union
• RBS Citizens Bank
• Regions Bank
• San Diego County Credit Union
• Santander
• SchoolsFirst Federal Credit Union
• Security Service Federal Credit Union
• Shell Oil
• Speedway SuperAmerica LLC
• Star One Credit Union
• State Employees Credit Union
• Suncoast Credit Union
• SunTrust
• Target
• TD Bank
• Teachers Federal Credit Union
• The Golden 1 Credit Union
• TravelCenters of America
• U.S. Bank
• U.S. Postal Service
• UBS
• Union Bank
• USAA Capital Corporation
• VyStar Credit Union
• Walmart
• Wawa, Inc.
• Wells Fargo Bank
AUDIENCE PROFILE
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
A Core Program is your springboard to a successful marketing campaign on ATMmarketplace.com and puts your company at the fingertips of
potential buyers as they browse our Supplier Directory. It provides you with both brand awareness and lead generation opportunities.
The Core Program includes these key elements:
COMPANY SHOWCASE PRODUCT/SERVICES SHOWCASE SUPPLIER DIRECTORY LISTING
CORE PROGRAM
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
COMPANY SHOWCASE
PRODUCT/SERVICE SHOWCASES
Company Overview
Contact Info (mailing address and phone number)
Contact Form for LeadGen
Link to your Website
Links to your Social Media pages (Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube)
Featured Product widget
Featured Publications widget
Number of Products/Services (maximum) 8 4 0
124Number of Categories (maximum)
Company RFI’sThese leads are generated when a user visits your Company Showcase and uses the contact form on the page to submit a request for information (RFI) about your offerings. We send these leads only to you.
Site RFI’sThese leads are generated via the Project Help / Easy Source form on our sites. When a user completes this form, we send the lead to all advertisers with a qualifying program.
BASICENHANCEDPREMIUM
SUPPLIER DIRECTORY LISTING
LEAD GENERATION
250 word limit500 word limit 100 word limit
CORE PROGRAM
RFD’s (Requests for Download)These leads are generated when a site user downloads a publication that you sponsor from our White Paper Directory.
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
Email marketing is still one of the most cost-effective ways to reach your target audience. We give you
several options for delivering your message directly to the inbox of thousands of industry professionals.
E-MAIL NEWS ALERTSWe have an ad opportunity for almost any budget in our Email News Alerts that are delivered three times a
week (M/W/F) to our subscribers.
E-BLASTSDeliver your customized message to subscribers who have opted in to receive promotional messages from
our advertisers and partners. You provide the subject line, copy, images and HTML code or, for an additional
fee, we can develop a custom email message for you.
Leaderboard Image Ad Size: 600x250 pixels; Maximum File Size: 75KB; Accepted Formats: GIF, PNG or JPG
One 120x120 pixels image/logo; Headline: 50 characters (max. including spaces) with link; Body: 240 characters (max. including spaces)
One 120x120 pixels image/logo; Headline: 50 characters (max. including spaces) with link; Body: 240 characters (max. including spaces)
One 120x120 pixels image/logo; Headline: 50 characters (max. including spaces) with link; Body: 240 characters (max. including spaces)
Headline: 50 characters (max. including spaces) with link; Body: 140 characters (max. including spaces)
Image + Text
Image + Text
Image + Text
Text
Primary 1
Primary 2
Primary 3
Secondary
SpecificationsAd TypeAd Unit
EMAIL MARKETING
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
Want our readers to recognize and remember your brand? Let us work with you to build a banner campaign designed to meet your
marketing objectives and stay within your budget.
BANNER ADS
TOP AD UNITAvailable Sizes• Leaderboard (728x90)• Super Leaderboard (970x66 or 970x90)• Billboard (970x250)
BILLBOARD
HALF PAGE
RIGHT 1 AD UNITAvailable Sizes• Medium Rectangle (300x250)• Half Page (300x600)
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
Make a big impression on our audience in a short period of time with these hard-to-miss weekly ad opportunities.
STICKY FOOTERPlace your leaderboard banner in our Sticky Footer ad unit that
remains visible as the user scrolls the page or until the user closes it.
SPEEDBUMPSpeedbump ads appear within the body of feature articles. They
will naturally pass through the reader’s field of vision as they scroll
through the article.
PREMIUM ADS
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
Talk about making an impression! With Wallpaper ads your brand is displayed prominently on both sides of the page. Wallpaper ads
serve on each home, article, news and blog page view. (Not served on mobile devices.) Ask your Account Executive for complete ad
specs.
PREMIUM ADS
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
Videos are great for product demos, success stories, tutorials, interviews and more. If your company has spent the time and
money to create such a video, we can help you maximize that investment by exposing it to the right audience.
SPONSORED VIDEO
VIDEO GALLERYSponsored videos rotate randomly in six different
slots throughout the video gallery.
VIDEO PLAYERWhen a sponsored video is played, the sponsor’s
logo appears above the player and a contact form
allows users to request more info from the sponsor.
NEED VIDEO? We can help you create one tailored to your needs.
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
Push notifications are a high impact marketing solution. Subscribers
visit the website and opt-in to receive notifications from us directly
to their device of choice. Your message is then sent directly to these
devices (desktop, laptop, tablet, and phone).
• Notifications are sent once a day to our subscribers
• Headline: 35 character limit
• Body: 90 character limit
• Icon Image: 35px x 35px
• Message Image: 500px x 300px (Message images only show up on Google Chrome)
QUICK SPECS
PUSH NOTIFICATIONS
HEADLINE
ATM MARKETPLACE
Your push notification message will go here.
*Notifications appear different on different devices, and have different character count limitations.
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
C-SPEAK
Become a BIG VOICE in your marketplace.
You know those business leaders who are always interviewed by the
press? Their names are synonymous with industry leadership, creativity,
and innovation and are the go-to sources for commentary when industry
news stories break.
We can help you be one of those industry leaders.
C-Speak is a video series featuring short video conversations between
industry leaders and the editor of ATMmarketplace.com. We will develop,
package, and distribute the video for you. Press coverage will be included
on our sites and the content will be yours to distribute through any other
media channels you choose.
If you are a thought-leading executive — or in charge of obtaining media
coverage or speaking engagements for executives at your company —
C-Speak is easily the most comprehensive opportunity available. We take
care of all the moving parts.
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
PODCASTS
The ATM Marketplace podcast offers a view into the hot topics affecting the continuing evolution of ATM’s worldwide. The podcast features
interviews with movers and shakers as well as news related to ATM’s, financial institutions, EMV, and innovation.
YOUR PODCAST SPONSORSHIP INCLUDES…
• 15-20 second sponsor message read by the host twice during the episode
o At beginning of podcast
o Between Interview and News/Topics segments
• Upgrade to a longer 40-45 second message
• Upgrade to Q&A segment curated by the host and sponsor
• Ability to embed podcast episode on your website and social pages
SPONSORSHIP OPTIONS
• Sponsor logo and message on transcript page
• Sponsor logo included in podcast section of Week-in-Review
newsletter
PODCAST HOSTED ON:
• BuzzSprout, Soundcloud, Google Play, YouTube, iTunes and Spotify.
EACH PODCAST EPISODE WILL ALSO BE PROMOTED TO THE
ATM MARKETPLACE AUDIENCE VIA…
• Social media channels (5x)
• Email newsletters (3x per week for 4 weeks)
• Week-in-Review newsletter (1x)
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
When you partner with ATMmarketplace.com to create custom content
assets, you get:
• Credibility in the marketplace,
• Knowledge and support from known industry experts,
• Access to production professionals —
writers, designers, videographers, online event producers,
moderators, etc. — plus:
• Budget-friendly promotion and lead generation against
ATMmarketplace.com’s large, exclusive audience of ATM industry
executives, senior decision makers and influencers.
Popular content types include:
• Guide: everything your target demographic needs to know about
a particular subject presented in a single comprehensive guide.
• White Paper: specific topic of interest to your target demographic
presented in a subjective/op-ed style.
• Case Study: detailed look at a specific company’s innovative and
successful approach or process.
• Infographic: large quantity of information presented in a concise,
creative, and visual way.
SPECIAL PUBLICATIONS
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
ATMmarketplace.com Topic Centers offer lead generation against custom sponsored and other content assets. Select from such
popular topic areas as ADA compliance, bank/credit union, bank automation, branding, components, deposits/check 21, distributors/
ISO/IAD, EMV, enclosures/surrounds, installation/deployment, manufacturers, mobile banking, multifunction ATMs, networking/
connectivity, outsourcing, refurbished/used ATMs, regulatory issues, retail/off-premises, security, service/parts, software, transaction
processing, trends/statistics, vault cash/cash management and wireless.
TOPIC CENTER
SPECIAL PUBLICATIONS
Logo and brief company description at top of right column
Banner Ad: Top Leaderboard (728x90)
Banner Ad: Right 1 Half Page (300x600)
Banner Ad: Right 2 Medium Rectangle (300x250)
Wallpaper Ad
Featured Publications – Position A
Featured Publications – Position B
Featured Publications – Position C
Featured Topic WidgetShows in Topics dropdown menu from main navigation and in right column on Home, Articles, News, Blogs, Videos, Photos, White Paper Directory and other pages
Guide (10-20 pages)Topic must be closely related to the sponsored Topic Center.
White Paper or Case Study (2-5 pages)
Lead GenerationSponsor gets contact info of all users who download their publications.
SECONDARYPRIMARYEXCLUSIVETHOUGHT LEADERSHIP PROGRAMS
4 weeks per year 2 weeks per year
TOPIC CENTERS
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
WHAT A WEBINAR CAN DO FOR YOUR BUSINESS• Position you as a thought leader and increase your brand awareness
• Generate strong, qualified sales leads
• Educate the market about your products and services
YOU PROVIDE THE CONTENT AND THE SPEAKERS, WE PROVIDE EVERYTHING ELSE…
Production – We guide you through the process and work with your speakers to ensure your webinar is well-crafted for the audience.
Moderator – A member of our editorial team will welcome the audience, introduce speakers and facilitate the Q&A session at the end of the
webinar.
Promotion – We drive registrations for your webinar through an aggressive promotion campaign that includes (at a minimum):
Registration / Reminders – Users register for the webinar on our site and immediately receive an email enabling them to quickly add the webinar to their calendar. About 24 hours before the live webinar, we’ll email a reminder to all registrants to encourage their attendance.
On-Demand Hosting – After the live webinar, we host the recording on our site for registered users to view at their convenience. With your approval, we will also place a PDF of the slide deck in our White Paper Directory where it can be downloaded by registered site users and generate additional leads for you.
Lead Generation – We send you the contact information of everyone who registers for the live event, views the on-demand recording or downloads the slide deck.
• 3 E-blasts prior to the live webinar
• 1 E-blast one week after the live webinar driving traffic to the on-demand version
• 6 Email News Alert sponsorships prior to the live webinar
• Social media posts
• Prominent links on our home page
• Inclusion in quarterly webinar reminder email
WEBINARS
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
SPONSORED KEYWORD LINKS
Sponsored Keyword Links are affordable text ads
that get lots of impressions because they appear at
the end of every article, news item and blog post.
For your ad, you can select a keyword phrase (up to
20 characters, including spaces) that’s related to your
business and link it anywhere you want, including:
• Your website
• Your Company Showcase on our site
• Your White Papers or Case Studies
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
INTERACTIVE CUSTOMER EXPERIENCE SUMMITExplore many of the technologies available to businesses – retail, hospitality, travel,
restaurants, healthcare and more – for engaging customers. ICX Summit will cover the
landscape from kiosks to digital signage to mobile and beyond to give attendees insights
they can put in action now to deliver outstanding interactive customer experiences.
Multiple sponsorship levels – platinum, gold, silver and associate – plus special
opportunities such as room drops and strategic product placements ensure that marketers
can participate in this highly reviewed industry event at virtually any budget level.
EXECUTIVE SUMMITS
BANK CUSTOMER EXPERIENCE SUMMITThe Bank Customer Experience (BCX) Summit will focus on the latest technologies
and trends to capture the next generation of consumers. Topics will include advanced-
function ATMs, security, cash management, mobile wallets and digital signage in retail.
All these efforts, placed in a cohesive omnichannel strategy, will help today’s financial
institutions transform themselves and achieve customer growth. Multiple sponsorship
levels plus special opportunities — such as room drops and strategic product placements
— provide access to these leaders and ensure that marketers can participate in the event
at virtually any budget level.
customer experiencesummit
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
ICX ASSOCIATION
1. Establish your credibility and leadership. Members gain increased visibility and brand awareness in the marketplace with a
variety of opportunities to demonstrate their expertise and thought leadership.
2. Connect with CX managers from leading B2C brands. Our membership includes retailers, restaurants, banks and other
consumer brands. Even brands that aren’t members will often reach out to us to direct them to suppliers who can help them.
3. Build powerful strategic partnerships. Few companies can do it all. So your ability to serve your clients will often depend on your
ability to partner with suppliers who complement what you do.
4. Access members-only resources. The ICX Association website (icxa.org) includes a restricted area where members can access a
variety of industry reports that aren’t available to the general public.
5. Enjoy discounts on event sponsorships, advertising and premium reports. ICX Association is affiliated with many
industry events and websites that offer discounted rates to Association members.
The mission of the ICX Association is to connect B2C brands to technology that elevates the customer experience. We help
Supplier Members build collaborative relationships with brands by educating them on how and why your solutions make the
difference in creating amazing experiences for their customers.
TOP 5 REASONS TO JOIN
MEMBERS SAVE 5% ON AD CAMPAIGNS ON ATM MARKETPLACE.
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
CREATIVE SERVICES
c r e a t i v e
Email Design and Copy
Banner Ad Design
Social Media Graphics
Video & Motion Graphics
Website Design and Optimization
White Papers
Case Studies
Blogs
E-book
Press Release
Presentation Development
Brochures
Direct Mail
Signage & Event Graphics
Product Spec Sheet
Business Cards
Press Kits
Digital Creative Custom Media Brand Collateral
Talk to your Networld media specialist toschedule a call with the BOOM! Creative team.
Expand your marketing team’s capabilities without adding staff. BOOM! Creative from
Networld Media Group offers a number of creative services to ignite your brand…
13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @ATMmarketplace
CREATIVE SUBMISSION AND CONTACTS
MoneyWorld of
CREATIVE INQUIRIES
If you have any questions or concerns about creative specifications and submission, please contact:
JENNIFER A. RECKTENWALD | VICE PRESIDENT OF CLIENT SERVICES | [email protected]
tel: 502.241.7545 ext. 139 | fax: 502.241.1385
ADVERTISING AND PACKAGE OPTIONS
LIZ MATNEY | DEMAND GENERATION MANAGER | [email protected]
toll free: 877.441.7545 | direct: 502.241.7545 ext 129 | fax: 502.241.1385 | 13100 Eastpoint Park Blvd. | Louisville, KY 40223
KATHY DOYLE | PRESIDENT AND PUBLISHER | [email protected] | Twitter: @katmdoyle
NETWORLD MEDIA GROUP | [email protected]