2019 MEDIA GUDIE

WHY BIG RIGS?

2x Weekly Emails

bigrigs .com.au

99k^ Mobile Audience

Facebook .com/BigRigs

@BigRigs News

Free Fortnightly

Big Rigs has enjoyed a quarter century of growth and cemented its role as a major voice of the road transport industry. Its hard hitting

editorial content is a must read for everyone in trucking – from CEOs to bureaucrats, fleet owners, owner driver and drivers. As a major industry influencer, Big Rigs is proud to investigate the issues and

politics of the road as a publication that can’t be ignored.

Source: ^Omniture May, 2017.

WE ARE THE TRUSTED VOICE OF THE

TRANSPORT INDUSTRY

OUR AUDIENCE

We’re reaching more people than ever before as Big Rigs continues to produce quality content that outperforms competitors, smashes industry standards and engages readers.

5,200^

Email Subscribers

92,364UNIQUE WEBSITE VISITORS^

181,516MONTHLY WEBSITE PAGE VIEWS^

WWW.

56,982Monthly Circulation

36KSocial Audience Growing

+

^Omniture May 2017; avg monthly traffic ^^MailChimp November 2017: Facebook August 2018; combined newsletter and alert subscribers *CAB Apr-Sept 2016

OUR AUDIENCEHOW WE STACK UP ONLINE AGAINST OUR COMPETITORS

Unique Visitors Per Month*

92,364

55,000*

18,800

Big Rigs

Owner Driver

Diesel

...have not read a competitor publication

within the last three months**

95%BIG RIGS REACHES AN EXCLUSIVE AUDIENCE...

UP TO

80%OF READERS TAKING ACTION

as a direct result of seeing something in Big Rigs †

WITH

17,248Power Torque

Source: *Omniture May 2018; Owner/Driver 2018 Media Kit; Power Torque 2017 Media Kit; Diesel Media Kit, 2018) ** Get Truckin’ Survey December 2016. † Get Truckin’ Survey December 2016

DISTRIBUTION

Print Distribution

44% QLD

6% SA

4% WA

25% NSW16%

VIC

4% TAS 1% NT

Online Audience Distribution

33% QLD

6% WA

6% SA30%

NSW

22% VIC

2% TAS1% ACT

• Roadhouses and Truck Stops• Truck Washes• Newsagents• Parts Suppliers and Outlets• Dealerships• Major Manufacturers• Workshops and Repairers• Transport Companies• Trailer Builders and Repair

Workshops• Transport Industry Associations• Transport Insurance Companies• Training Companies and Facilities• Major Oil, Chemicals and

Lubricant Suppliers• Industry Specific Museums• Selected Hotels, Transit Centres

and Convenience Stores• Paid Subscriptions

PICK UP A COPY OF BIG RIGS AT:

Source: Omniture June-December 2016; MailChimp; Facebook Insights; CAB September 2016*This is a combined not aggregate audience number.

Big Rigs is committed to educating, entertaining and informing our audiences through a variety of content pillars.

NEWSHard hitting and investigative news features showing what’s driving the road transport industry

ROAD TESTIn-depth evaluations of new trucks

ON THE ROADStrange, peculiar and just plain interesting happenings on Australia’s highways and byways

TECH TALKThe latest in transport innovation

YOUR SAYReaders and truckies voice their opinion

INDUSTRY COLUMNSThe word from associations that affect life on the road

WHAT’S ON Hear all about the latest events going on in the industry

FUN + GAMES Take a load off with crosswords, comics and comedic relief

CAREERS + TRAINING Drive your skillset further with courses and career opportunities

In today’s world of marketing, content is king and aligning relevant editorial content with your brand assists in keeping your product or service front of mind for perspective customers.

Content Marketing (Brand Insights) provides an unobtrusive, integrated marketing opportunity that conveys your brand’s story in a way other advertising cannot.

Readers don’t want to be told what to think - they want to be told what to

think about. But reaching audiences with a specific or detailed message isn’t easy.

Today, consumers have to trust a brand or news source before they engage with their message and the content they produce. That’s why Big Rigs, as the trusted voice of the transport industry, allows you to speak directly with your audiences through current, relevant editorial in a credible, familiar environment – fostering a powerful connection.

Big Rigs Brand Insights provides a unique native

advertising opportunity communicating your message within the context of our newspaper copy – something the audience already wants to read! Following the natural form and function of our trusted publishing environments, the advertising is brought to life within the page.

You could launch a new mascot or logo, or even a new product in a new and exciting way that makes you stand out amongst your competition. With a range of integrated multi-channel

social, print and online packages available, there is something to cater to your brand’s needs. It’s a great chance to align trusted print with you – the top trusted brands of the industry.

Many top brands have already relied on Big Rigs to tell their brand’s story and engage audiences through native content, so what are you waiting for? Marketing is about building a connection and standing out for the right reasons – find out how we can help!

CONTENT MARKETING

NEWS BIG RIGSbigrigs.com.au 6

When you need a native solution that will make your product or service news

C1

L2

U2 T1

T1

E1

R2

PRINT – 1x per month

• Brand Insights article• Full Page advertisement • Half Page advertisementONLINE – 1x per month

• Brand Insight article• 2 day Homepage Takeover• 10,000 impressions (over MREC,

Leaderboard or Banner)• Roadblock on article page• Social Media – 2 posts per month

HIGH IMPACTENHANCED

PRINT – 1x per month

• Brand Insights article• Full Page advertisement• Half Page advertisementONLINE – 1x per month

• Brand Insights articles• 2 day Homepage Takeover• 10,000 impressions (over MREC,

Leaderboard or Banner)• Roadblock on article page• Social Media - 2 posts per month

$22,000 INC GST

$38,500 INC GST

3 months 6 monthsBUILT FOR

BUSINESSOur integrated,

multi-channel content packages are specially

tailored for the transport industry – enabling our advertisers to get their

businesses in front of our engaged and dedicated

readership across the entire Big Rigs’ media suite.

CONTENT MARKETINGEXAMPLES

“We executed a content marketing campaign with Big Rigs as I thought it was the best way to get our message across.For our business, a customer testimonial showcasing the effectiveness of our product was a powerful inclusion in the campaign as it proved our value to other potential customers and generated more business for UES. I’d had previous dealings with Big Rigs and I knew they had the right audience that we needed. We always generate a lot of phone calls from the ads we run with Big Rigs. Brand Insights editorial worked as a

tool for our Sales Reps, giving them something solid to go out and show clients, changing the conversation from us talking about our product to “This truckie has used our chairs and thinks they’re great, take a look at that”.Overall, we would do it again and are happy with the results we received.”

– Simon Allen Business Development Manager Seating UES INTERNATIONAL

INTEGRATED MULTI-CHANNEL

CAMPAIGN

100%9:41 AM

Print

Online

Social

Newsletter

Mobile

High Impact

100%9:41 AM

PRINT THAT STANDS OUT

We specialise in innovative print tactics that will make your brand stand out and compel readers to take notice.

INVESTMENTPRINT & BUNDLES

Bundle bookings of 4, 13 or 25 insertions include an online carousel. Bookings of a half page and above include 5,000 impressions across MREC, Leaderboard and Mobile Banner.

Mobile Banner

Leaderboard

Carousel

MREC

SIZE AD SIZE MODULES CASUAL RATE*

1/12p 3x2 6 $396

1/8p 3x3 9 $594

1/6p 4x3 12 $792

1/4p 3x6, 6x3 18 $1188

1/3p 4x6 24 $1584

1/2p 6x6, 12x3 36 $2376

FP 12x6 72 $4752

DPS 12x12 144 $9504

All prices include GST and full colour print.

HIGH IMPACT DIGITAL

IMMERSIVE BRIDGEDigital domination is yours with this

video capable creative

OVER THE PAGE (OTP)Impossible to miss and with animation options

available, the only limit is your imagination

ON EVERY DEVICE

High impact, cost effective mobile options to engage an

audience on the move

WEBSITE TAKEOVERBring your marketing message to life with this

out of the box, stand out execution

RMXEngage your audience with video

on the Big Rigs home page

100%9:41 AM100%9:41 AM

BIG RIGS PODCAST

From breaking stories to big discussions, we’re here to bring you all the truckie news from near and far.

With over 13,000 listeners, Big Rigs podcast is a powerful medium to reach your target audience.

WHERE THEY CAN LISTEN

FOR MORE INFORMATION ON THE BIG RIGS PODCAST, VISIT BIGRIGS.COM.AU/PODCAST

30-second commercial - $150 ex GST2-minute commerical - $700 ex GSTHost Package - $1200 ex GST

ADVERTISING PACKAGES

FACEBOOK AUDIENCE INSIGHTS

1,022 LIKES, SHARES AND

COMMENTSLISTENED TO

PODCAST SNIPPET

8,832 4,973 POST CLICKS

CONTENT MARKETING SOLUTIONS

News Xtend offers content marketing solutions that help you source, create, distribute and amplify content. Get access to affordable

content marketing solutions that don’t compromise on quality for your next TVC, Pre-Roll or engagement video to support your native

content campaign.

Whether you want to increase calls, sales, traffic, lead generation, awareness or engagement, NewsXtend can help deliver your most profitable customer, in the format you want them.

Helping you navigate the digital marketing landscape and achieve your business goals. Powered by News Corp Australia with a

direct line to Google and Facebook, News Xtend provides powerful digital campaigns and first-class service that our rivals simply cannot match. Track your results anytime, anywhere via

your custom online dashboard.

NEWS CORP STUDIOS

NEWS XTEND

From concept… to conversation… to conversion

Whether you want to increase calls, traffic, awareness, leads or sales, News Xtend can deliver your most profitable customer, in the format you want them.

Powered by News Corp Australia and with a direct bat-phone to Google and Facebook, we provide powerful digital campaigns and first class service that our rivals can’t match.

While targeting your ideal customer as they lives their lives online, News Xtend ensures every dollar you spend is an investment in improving your business. We pride ourselves on complete transparency, allowing you to track your result ensuring complete transparency you can track your results anytime, anywhere, via your online dashboard.

display social

searchservice

YOUR BUSINESS ADVANTAGE newsxtend.com.au

A Proven Tactic

In the last 12 months, Allied Bearings and Tools have experienced 300% growth directly from their News Xtend campaign. Click on the videos below to hear directly from our clients on the success.

300% increase in sales

“I really enjoy working with News Xtend. For regional areas

this is perfect, it gives you the feeling you’re a big company with

a dedicated marketing team.”

YOUR BUSINESS ADVANTAGE newsxtend.com.au

DIGITAL RATES

Ad Unit Price Method Price inc GST

DESKTOP: DISPLAY

Leaderboard CPM $45.00

MREC CPM $45.00

Half Page CPM $55.00

Roadblock CPM $75.00

3D Cube CPM $70.00

Roadblock CPD $200.00

Spot Expander CPD $240.00

Chameleon OTP CPD $240.00

3D Cube CPD $240.00

Standard OTP CPD $240.00

Full Page OTP CPD $260.00

Billboard CPD $310.00

Header with Scrolling Skins CPD $330.00

Lumberjack CPD $380.00

Trailer Royale OTP CPD $400.00

DESKTOP: VIDEORMX MREC CPM $50.00

RMX Half Page CPM $55.00

Pre-Roll CPM $85.00

MOBILE: DISPLAYTop Banner CPM $45.00

MREC CPM $45.00

Mobile RMX MREC CPM $55.00

Pre-Roll CPM $85.00

Mobile ScrollX* for 7 days $260.00

Std Full Page OTP* for 7 days $260.00

Mobile 3D Cube* for 7 days $340.36

Mobile Buyout* for 7 days $189.20

Mobile Billboard* for 7 days $261.80

Mobile Spot Expander* for 7 days $398.20

CPM = Cost per 1000 Impressions CPD = Cost per Day

*This offer is only available on the home page

FEATURES LISTEDITION EDITION DATE FEATURE BOOKING DEADLINE COPY DEADLINE

1 11th January 2019 TBA 17th December 2018 Wednesday 2nd January

2 25th January 2019 Light Rigs Monday 14th January Wednesday 16th January

3 8th February 2019 Keep It Cool Monday 29th January Wednesday 30th January

4 22nd February 2019 Light Rigs Monday 12th February Wesdnesday 13th February

5 8th March 2019 Trailer Feature Monday 26th February Wednesday 27th February

6 22nd March 2019 Light Rigs Monday 12th March Wednesday 13th March

7 5th April 2019 TBA Monday 26th March Wednesday 27th March

8 19th April 2019 Light Rigs Monday 9th April Wednesday 10th April

9 3rd May 2019 TBA Monday 23rd April Wednesday 24th April

10 17th May 2019 Brisbane Truck Show Feature Monday 7th May Wednesday 8th May

11 31st May 2019 Monday 21st May Wednesday 22nd May

12 14th June 2019 Brisbane Truck Show Wrap Up Monday 4th June Wednesday 5th June

13 28th June 2019 Light Rigs Monday 18th June Wednesday 19th June

14 12th July 2019 TBA Monday 2nd July Wednesday 3th July

15 26th July 2019 Light RIgs Monday 16th July Wednesday 17th July

16 9th August 2019 TBA Monday 30th July Wednesday 31st July

17 23rd August 2019 Light RIgs Monday 13th August Wednesday 14th August

18 6th September 2019 Trailer Feature Monday 27th August Wednesday 28th August

19 20th September 2019 Light RIgs Monday 10th September Wednesday 11th September

20 4th October 2019 TBA Monday 24th September Wednesday 25th September

21 18th October 2019 Light RIgs Monday 8th October Wednesday 9th October

22 1st November 2019 TBA Monday 22nd October Wednesday 23rd October

23 15th November 2019 Light RIgs Monday 5th November Wednesday 6th November

24 29th November 2019 TBA Monday 19th November Wednesday 20th November

25 13th December 2019 Light RIgs Monday 3rd December Wednesday 4th December

Marie O’Reilly MEDIA SALES CONSULTANT

For Big Rigs, 2018 is a time of excitement as the publication enters

the next chapter of its long and powerful history as a major voice in the road

transport industry.

The Big Rigs team aims at shedding a light at the challenges, needs and triumphs of

the drivers that carry the nation.

This is being done with a mix of editorial content covering targeted interest

demographics with investigations into the confusion of transport politics, new truck evaluation by one of the nation’s

most experienced teams, operator stories showing successful people and families with truck businesses, up-to-the-second technological advances, in addition to Big

Rigs product reviews, trucking around and a broad range of advertising that is

noticed and absorbed.

News, reviews, truck evaluation and analysis of politics make up the must-read

content, and for advertisers access to a better targeted demographic that will bring

fast and improved results.

A truly national publication that can’t be ignored, Big Rigs really is the voice of the

Australian road transport industry.

Peter HockingsMEDIA SALES MANAGER

Your Transport Industry Expert

James GrahamEDITOR

Kate Dodd DIGITAL PRODUCER

Michael KiddMEDIA SALES CONSULTANT

YOUR TEAM