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Transcript of Contentchainfinance.org/wp-content/uploads/2019/04/CFC... · 2019-04-25 · market, education,...

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Content1. Project overview..............................................................................................................................3

1.1 Project introduction...............................................................................................................31.2 Commercial potential............................................................................................................41.3 Project significance............................................................................................................... 5

2. Prospect trend..................................................................................................................................62.1 Prospect trend of blockchain.................................................................................................62.2 Prospect trend of investment and financing......................................................................... 72.3 Prospect trend of industry chain........................................................................................... 8

3. Strategic planning......................................................................................................................... 103.1 Industrial union planning.................................................................................................... 10

3.1.1 Brief introduction of union...................................................................................... 103.1.2 Union objectives...................................................................................................... 113.1.3 Union governance.................................................................................................... 12

3.2 Vertical union planning....................................................................................................... 123.2.1 Media union............................................................................................................. 133.2.2 Community union.................................................................................................... 133.2.3 Project union............................................................................................................ 133.2.4 Service union........................................................................................................... 143.2.5 Investor union.......................................................................................................... 143.2.6 Exchange union........................................................................................................15

3.3 Product research and development planning...................................................................... 153.3.1 Product system planning..........................................................................................153.3.2 Terminal software planning..................................................................................... 183.3.3 Union public chain planning....................................................................................19

3.4 Business model planning.................................................................................................... 213.4.1 Media community profit.......................................................................................... 213.4.2 Terminal sales revenue.............................................................................................223.4.3 Business model development.................................................................................. 22

3.5 Application scenario planning............................................................................................ 233.5.1 Union application scenario...................................................................................... 233.5.2 Product application scenario....................................................................................243.5.3 Business application scenario.................................................................................. 25

4、Core Team................................................................................................................................... 265. Distribution plan........................................................................................................................... 27

5.1 Proportion of token distribution..........................................................................................275.2 Mode of token distribution................................................................................................. 27

6. Road map...................................................................................................................................... 277. Management structure...................................................................................................................288. Risk Tips........................................................................................................................................299. References (part)........................................................................................................................... 30

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1. Project overview

1.1 Project introduction

The Chain Finance project, initiated by Chain Finance Corp CO., LTD. (hereinafter referred to as"Group Corporation" or "Group"), aims to create the first decentralized blockchain financialcommercial union in the whole world, build a new ecosystem of one-stop cooperation and servicedocking between the upstream and downstream sectors of the blockchain industry. Through thejoint efforts of the members of the union, it will promote the blockchain financial and commercialnew world to establish consensus mechanism and standard order, and ultimately promote thehealthy and benign development of blockchain in the global scope.

CFC is the only designated token commonly used in both internal and external business of theproject ecology, which not only realizes the seamless circulation within the self-managementecological products inside the Group, but also will be widely used in the financial and commercialdocking between the ecological partners of the union.

Headquartered in London, UK, Chain Finance Corp Co., LTD., positioned as a global blockchainfinancial information data integrated service provider. The group takes the media community asthe entrance, takes the market data as the foundation, realizes the commercial profit through thequantitative analysis and the Robo-advisor terminal software and other core products, and strivesto build the first brand of the global blockchain financial information service.

The primary goal of the project is to start with products and services such as media, community,market, education, project rating, certification making, and data feed, and to build acomprehensive service system of blockchain financial information and data with global influence.And then, help individual and institutional investors to discover, select and invest in high-qualitycryptocurrency subject in worldwide, thereby helping investors achieve stable returns.

The intermediate objective of the project is to help global blockchain individuals and institutionalinvestors to identify, connect and participate in superior potential projects in primary marketsworldwide through the accumulation of partner resources and quality flows within the unionecosystem. At the same time, it not only provides professional and systematic services such asprofessional rating certification, issuing broker and marketing promotion for high-quality projects,but also helps high-quality projects to match early investors more efficiently, and helpshigh-quality projects to conduct transactions more efficiently in the global secondary market.Finally, through the professional quantitative analysis and Robo-advisor terminal software andother tool-based products to help individuals and institutional investors to tap the high returnopportunities in depth.

The ultimate goal of the project is to launch a global blockchain financial and commercial unionbased on the collective strength of excellent ecological partners between upstream and

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downstream sector of the blockchain industry, and promote global blockchain practitioners toestablish a unified consensus mechanism and normative standard order of the industry. It not onlypromotes close and normative cooperation among relevant practitioners in the global blockchainindustry chain, but also improves the ability of high-quality institutions to acquire and serve targetcustomers globally. Finally, it will serve the new financial and commercial world of blockchain indepth in the form of decentralized blockchain finance and commercial public chain.

1.2 Commercial potential

Blockchain is one of the most promising technologies for the coming decades, with the potentialto transform the world's financial and commercial landscape, and even to upend the global socialeconomic organization and operation mode, it will also bring with it a huge business opportunitythat has never been seen before.

With its endogenous "monetary" mechanism and its natural "financial" attribute, blockchain andvarious cryptocurrencies represented by Bitcoin will take the lead in subverting the traditionalfinancial model and all tangible and intangible assets in the current social economy. In the future,all the "All the assets will be registered, evaluated and exchanged on diverse blockchains" and willbe circulated and traded in the form of digital money, thus forming an unprecedented hugeemerging digital financial market, an outstanding emerging financial information serviceinstitution, it will usher in a great opportunity for development.

At present, whether it is the "ICO (Initial-Coin-Offering) economy" in the primary market or the"coin-speculation economy" in the secondary market, from a global perspective, the participantsand the development stage of the blockchain are still at an early stage and have great potential fordevelopment. The types and forms of digital assets are more abundant than the traditional assets.In addition, the market has the characteristic of globalization, the emerging blockchain financialinformation service institutions have a broader market space.

In the future, with the increase of number of investor involved in the global cryptocurrencyinvestment and the related organizations and institution of blockchain, the global target customergroup will be soaring up in a speed of geometric growth. In the next 5 years, with the release ofearly dividends, the income and valuation of Group will continue to rise. It is expected to risequickly to become Bloomberg of the blockchain world (Bloomberg, the top financial informationand data services provider in the world), the future commercial value will most likely be as high ashundreds of billions of dollars!

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Eventually, Chain Finance will launch the Chain Finance Commercial Union (CFCU) based on theaccumulation of the business resources and traffic resources of Group, further consolidating andenhancing the ability of Group to expand its target customers worldwide, so as to continue toenhance the profitability of the Group's commercial product business.

CFC is the only generic token within the self-support blockchain financial information seriesproducts in Group, also a commercial token circuiting among the ecological partners inside CFCU.Its value will also continue to grow with the expansion of group business revenue and thedevelopment of union business.

1.3 Project significance

In addition to the huge commercial value, Chain Finance has more important industry value andpositive significance to promote the healthy development of the global blockchain.

At present, the development of blockchain is still in its early stage. New technologies, newconcepts, new models and new tokens emerge in an endless stream. Countries around the worldhave different regulatory attitudes, and regulatory policies mostly lag behind the rapiddevelopment of blockchain. The industry lacks a consensus mechanism and normative standards,and some project parties lack self-discipline and practice fraud. Some traditional financial scamsalso pack the jacket of the blockchain on a pyramid scheme, which leads to the good project andbad mixed together in both the primary market and the secondary market, and even lead to theemergence that the bad money drives out the good (Gresham's Law). However, some media,exchanges and other important industry participants, failed to play its due role in promoting andscreening purification, false publicity, data fraud, related transactions and other industry chaos hasbecome increasingly fierce.

This will not only lead to investors at a loss or even suffer capital losses, which has brought a verybad negative impact on the healthy and sustainable development of the industry, but also indirectlycause the industry to attract more stringent policy supervision and restrictions around the world.Policy clampdown will hinder the rapid development of the industry and even prolong the bearmarket cycle, and will eventually lead to a "lose-lose" situation for practitioners and investors.

Taking the global blockchain media and the investor community as its import business, ChainFinance naturally has the media functional attributes of communication power, influence andappeal, and strictly adheres to the professional, objective, neutral media stand, and to lead andpromote the healthy and sustainable development of the industry as their own responsibility.

Chain Finance will rely on the influence of the global plurilingual professional media within theunion, give full play to its original function of reforming from the bottom and disentangling truthfrom falsehood, then help investors identify and screen high-quality investment projects.

On this basis, it focus on developing and operating the professional quantitative analysis andRobo-advisor terminal software, helping investors scientifically and rationally select high-quality

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investment subjects, and maximizing investment returns.

Finally, based on the influence and flow advantage of core business such as media community,through the form of industry chain union, the cooperation gathers a large number of excellentpractitioners with global influence, promotes the development of a global consensus mechanismand standard norms for blockchain and its subdivisions.

The successful operation of Chain Finance can not only effectively solve the pain point faced bythe global investors in the early stage of the development of the industry, but also create a healthyenvironment for the development of the industry. Besides, communicate and interact withregulators in all countries in the form of union globally, and further help and escort the sustainabledevelopment of blockchain.

2. Prospect and trend

2.1 Prospect and trend of blockchain

When Bitcoin was born in 2009, no one expected what it would mean for global finance andbusiness. But now Bitcoin seems to be a landmark event of another major technological change inthe world.

Starting in 2017, the rise of all kinds of cryptocurrency based on the blockchain, the blockchaintechnology behind Bitcoin has attracted the attention of business and financial communitiesaround the world. This technology integrates consensus mechanism, encryption algorithm,peer-to-peer transmission, and distributed database storage. Because of its characteristics andadvantages, such as unforgeability, irreversibility, non-loss, and so on, it suitable for recordingfinancial, medical, and all other events that require the recording and storage of data. Blockchain,in particular, has great potential for financial disintermediation and for leading global financialand business reform. It is therefore considered to be the most transformative potential technologyin the world in the coming decades, and has brought the dawn of great change to the digitaleconomy era.

The issuance and circulation of all kinds of cryptocurrency based on blockchain technology areopen, transparent, and well documented on the blockchain, breaking the "black box" of traditionalpaper money and having obvious advantages, it has obvious advantages and can solve the "pain

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point" of the opacity of traditional currency issuance and circulation. Therefore, thecryptocurrency is considered to be the "ultimate form" of human money. The decentralizedcryptocurrency, represented by Bitcoin, is expected to become the global "international anchorcurrency" in the future and to replace the current status of gold in world financial activities. Therise of ICO crowdfunding and tokenomics based on the smart contract platform represented byEthereum is very likely to completely subvert the traditional investment and financing andjoint-stock economy, and reconstruct the form of financial and commercial organizations and theindustrial map of the world.

More importantly, blockchain is based on the traditional internet model, it can construct a new andnatural "credible and valuable internet" with the characteristics of globalization, and canfundamentally solve the issue of forgery, fraud and intermediary rent-seeking in the exchange andtransfer of information value in the global scale. Therefore, it has great social and economictransformation potential and practical benefits, and has practical significance for improving theglobal economic environment.

Therefore, the blockchain has attracted worldwide attention. Many countries have realized thegreat potential and prospect of blockchain technology, and began the design from top-level, valueand support the development of blockchain technology and industry from the national level. Striveto seize the global commanding heights and discourse power of the new business world in thefuture, thus it is possible to form a global "arms race" development upsurge in the area ofblockchain.

According to experts' prediction, the "full tipping point" of blockchain is expected to occur withinthree years, and with the gradual improvement of blockchain regulations in various countriesaround the world, new blockchain business models will emerge in most industries, andexponential growth will be expected to continue until 2025. At that time, blockchain willeventually become the mainstream technology of the next generation internet, and will be fullyreleased in a variety of commercial areas. A new financial and commercial world of globaleconomic integration based on blockchain is certain to come.

2.2 Prospect and trend of investment and financing

With the aura of "wealth effect" and the attribute of "financial instrument", blockchain is changingand subverting the investment and financing mode of the traditional financial world whilebringing great wealth opportunities to the foresighted investors.

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According to the data, there are only tens of millions of people investing in blockchain on a globalscale. Compared with billions of people of appropriate age, blockchain has just opened the door tothe world of investment, and the potential is limitless. With the continuous development ofblockchain, there will be more and more investors in digital currency. In the future, digitalcurrency investment is likely to move toward the "mainstream" and become one of the "must-haveoptions" for global investors' financial asset allocation, just like the traditional mainstreamfinancial investment products such as stocks, funds, futures, and so on. Large amounts of moneywill flow into the blockchain sector from traditional financial and commercial sectors.

Meanwhile some traditional investment institutions have begun to focus on and layout blockchain,various types of emerging institutions and formats of blockchain will inevitably emerge as thebamboo shoots after a spring rain. Especially, ICO new investment and financing mode based onblockchain and tokenomics has obvious characteristics such as low threshold, high efficiency, easyexit, great returns and so on, which has formed overwhelming potential in global investment andfinancing field. In future, it is expected to completely subvert inefficient traditional VC equityinvestment mode, eventually thoroughly change current traditional financial market pattern.

According to media statistics, the global ICO financing scale in the first quarter of 2018 hasreached 6.33 billion US dollars, exceeding the total amount of ICO financing in 2017 ($5.48billion). In the same period, the number of ICO was 202, accounting for 59% of the total numberof 343 ICO in the whole year of 2017, showing enormous potential for ICO financing model.

The ensuing must be a huge change in the financial products and services patterns for traditionalprimary and secondary investment markets. The demands for products and services such asfinancial information, financial data, market analysis, interactive exchange, robo-advisor, assetmanagement, terminal software and brokerage broker etc. are expected to usher in continuousblowout, the emerging blockchain financial information services facing tremendous opportunitiesfor development. Nowadays financial market pattern dominated by traditional financial elitesrepresented by Wall Street will probably change completely.

2.3 Prospect and trend of industry chain

With the emergence of commercial value and trend potential of blockchain, more and more sectorsof blockchains begin to emerge. Currently the major blockchain and the upstream and downstream

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industry chain projects or business forms of digital money mainly including: project party, miningpool, ICO platform, exchange, wallet, media community, market quotes, rating certification,investment publicity, funding management and so on. Along with continuous development andpopularization of blockchain, the related business forms of upstream and downstream industrychain will continue to enrich and perfect, the number of relevant employment institutions will beincreasing, it will eventually form a market comparable to the traditional financial market, andeven the larger size of chain finance and business systems.

Among them, the project party belongs to the most abundant link of project and business form inindustrial chain, mainly divided into bottom public chain project, the application chain projectsthat are vertical to specific industries, as well as the Dapp projects with versatile functions basedon the development of public block and application chain.

Public chain is kind of operating system in blockchain world, whose importance is equivalent tothe basic position of Android and iOS systems in the mobile internet, and has great prospect ofdevelopment. The typical representatives include Bitcoin and Ethereum, where Bitcoin could bedescribed as the first generation of public chain.

Application chains and various kinds of DAPP will permeate traditional commercial fieldscomprehensively and have great potential of "connect everything". The typical applicationsinclude social intercourse, community, content, finance, insurance, capital management,e-commerce, logistics, shared economy, entertainment, education, agriculture, medical, health, law,public welfare, etc.

With the further development and maturity, the blockchain industry will eventually evolve into anenormous and diversified business and rich functional blockchain industrial chain ecosystem.Then the whole industry just like a huge tree, with a number of public chains as root system,hundreds of industries application chains as backbone, millions or even tens of millions ofsubdivision blockchain projects or DAPP products are branches and leaves.

On this basis, the institutions serving the project party and investors must be established, enriched

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and improved continuously. With the increase of investment population and further developmentof market, the business must also need a decentralized global organization to promote theestablishment of global consensus mechanism and the formulation of industry standards. This kindof organization would comprehensively guide the relevant institutions of the blockchain toexercise self-discipline in accordance with the standards of compliance and legitimacy, and jointlycreate a clean and healthy environment for the development of the industry.

Finally, the members of industry chain agencies within union will jointly build and maintain ahealthy normative blockchain development environment and order together with millions ofglobal investors, jointly welcome a new business world of blckchain, and share the huge financialand commercial opportunities brought about by the sustainable development of the blockchain.

3. Strategic planning

3.1 Industrial union planning

Firstly, Chain Finance launch global blockchain industry union organization based on project corepositioning, construct a new eco-system cover upstream and downstream industries of blockchainindustry and focus on promoting financial commercial cooperation among members of theindustry.

3.1.1 Brief introduction of union

The name of union:

English: Chain Finance Commercial Union (CFCU)

Chinese: 全球区块链金融商业联盟

The logo of union:

The introduction of union:

Chain Finance Commercial Union, abbreviated CFCU, is a global, non-governmental, nonprofit,decentralized blockchain industry organization.

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On the basis of complying with regulatory laws and regulations worldwide, the union strengthensdialogue, communication, interaction, docking and cooperation among countries, regions,organizations, enterprises, users, investment and financing. The union also promotes rapiddissemination of high quality blockchain projects worldwide, assists qualified investors to identify,identify and seamlessly connect high quality and potential blockchain, accelerates the widedevelopment and penetration of blockchain worldwide, drives and witnesses the arrival of the"global blockchain revolution", so as to lead the healthy and sustainable development of the globalblock chain industry.

The nature of union:

Global, non-governmental, nonprofit, decentralized

The language of union:

The main official language of union is English, taking into account major global languages such asChinese, Japanese, Korean, Russian, French, Spanish and Arabic.

3.1.2 Union objectives

Union is committed to creating the most influential industrial organization in the world, andbecoming the propagator, promoter and escort agent for sustainable development of blockchainindustry. Its main objectives include:

Integrate and coordinate resource docking and cooperation among upstream and downstreamenterprises in global blockchain industry;

Guide and promote the establishment of consensus mechanism and standard specification ofupstream and downstream subdivision industry of global blockchain industry;

Call on the union members to jointly resist improper competition, false propaganda, relatedtransactions, data fraud and other non-standard practices, establish a blacklist mechanism ofproject and practitioners;

By issuing scientific and objective investigation and rating report, examining and issuing UnionCFC certification, helping investors to discover the high quality potential projects all over theworld;

With the flow resources and cooperative resources of union, help high-quality potential projects toobtain target customers and investors worldwide, achieve the rapid issuance, circulation andtrading;

Organize and convene various international conferences and meetings related to technology

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industry and investment and financing;

Establish contact, report, dialogue and communication mechanism with the supervision layer ofthe countries all over the world, help the supervision layer to form the scientific and effectivesupervision policy.

3.1.3 Union governance

The union will form under the auspices of Chain Finance Corp CO., LTD., the sponsor of theChain Finance project, and will run independently in the form of a global public council(foundation). Board members democratically elected by the union members will exercise dailycoalition rotation governance.

In order to realize the innovation mode of decentralization and democratic management in theecological union more efficiently, the union will vote and elect the members of the union board bythe Delegated Proof of Stake consensus algorithm (DPOS) mechanism.

The election of the Union Council will further strengthen the weight of the members of the Union,and the partners who join the union shall constitute the consensus community of the union, whichshall vote for the entrusted representatives, who shall be entrusted with the final election of themembers of the Council. At the end of each term, a general election will be held between theentrusted representatives and the members of the Council.

The members of the Council shall serve for a term of two years and shall be responsible for theformulation of the coalition governance scheme and the award mechanism for specific unionmembers. On the basis of guaranteeing that CFC is the common token in the union, any tokensissued by the members of the union can be linked into the reward, exchange, application and otherscenarios inside and outside the union.

The members of the union shall have the power to elect, supervise, picket and impeach themembers of the Council.

3.2 Vertical union planning

The Chain Finance project will make use of the influence of the group's main media communitybusiness, on the basis of leading and launching the general union of the CFCU industry, unite theexcellent blockchain practitioners in the global scope. In the form of cooperation and jointconstruction of vertical union, the CFC project gradually create a whole ecological platformdocked by the blockchain financial business, incluidng the media, communities, users, quotations,education, wallets, public chains, application chains, Dapp, primary market (ICO), secondarymarket (exchange) and other complete blockchain upstream and downstream formats roundly.Union is also guaranteed not be controlled by single interest groups or institutions with adecentralized mechanism. Ultimately, a democratic, autonomous, fair, transparent, efficient, and

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normative ecological closed-loop of blockchain industry would be established. The union candiscover and match high-quality potential projects for blockchain investors, match and dockglobal investors for blockchain project party, while allowing global practitioners to gain moreopportunities for business cooperation, it also allows investors to gain one-stop high-qualityinvestment subjects and products and services, ultimately makes ecological participants to achievea win-win situation.

The vertical union planning is divided into six strategic ecology: media, community, project, user,service and trade. The ecological definition and development plan are as follows:

3.2.1 Media union

On the basis of chain Finance, a Chinese media platform, CoinerPost, an international plurilingualmedia platform, we have developed and cooperated with each other to build more blockchainmedia brands, and joinly initiated the establishment of the global blockchain media union withoutstanding media organizations and we-media authors worldwide (Global Blockchain MediaUnion: GBMU). We will formulate standard consensus and self-discipline guidelines for mediapractitioners, organize union activities on a regular basis, exchange information within the alliancein a timely manner, and promote the seamless and free flow of objective and accurate mediainformation worldwide, and timely delivery to global blockchain investors through union media.

3.2.2 Community union

On the basis of the "Block Forum" of the Chinese Community platform and the "Blockbbs" of theinternational plurilingual community platform, we will jointly develop and cooperate to buildmore blockchain community brands, and joinly initiated the establishment of the globalblockchain community union with outstanding community platforms and community operatorsworldwide (Global Blockchain Community Union: GBCU). We will formulate standard consensusand self-discipline guidelines for media practitioners, organize union activities on a regular basis,exchange information within the alliance in a timely manner, and promote the seamless and freeflow of objective and accurate media information worldwide, and timely delivery to globalblockchain investors through union community.

3.2.3 Project union

Based on the Chain Finance public chain project and all kinds of blockchain project party

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resources, the CFC project jointly initiated the establishment of the Global Blockchain ProjectUnion (GBPU). This union will cover all the outstanding project party in the world, such as thepublic chain, the union chain, the private chain, the application chain and the Dapp. The union willalso jointly formulate the consensus and self-discipline criteria for the work standards of theproject parties within the union, draft the technical standards and codes of conduct for the mainlinks of the issue, publicity, collection and circulation of project tokens within the union. Theunion would advocate that the project party implement a strictly unified and accurate informationdisclosure mechanism, strictly self-discipline, and eliminate false information, false propagandaand irregularities behavior, urge the project party of the union to advance the project steadily inaccordance with the whitepaper plan. Meanwhile, through the appeal of the union to promotecross-chain cooperation between different public chains, give full play to the influence ofmainstream public chains and application chains within the union, and collectively discover,support and incubate outstanding Dapp projects worldwide.

3.2.4 Service union

Based on the resources of all kinds of service organizations around blockchain within the union,we will jointly launch the establishment of a Global Blockchain Service Union (GBSU), whichwill comprehensively cover such excellent service organizations as market, data, rating, wallet,education, technology, marketing, public relations, and so on. We will work together to establish astandard consensus and self-discipline guidelines for service institutions, and create a standardizedone-stop blockchain industrial service base. Organize and coordinate data sharing, informationsharing and resource sharing among members of the union, enhance the level of fine service of theblockchain industry, improve and prosper the supporting service chain of the blockchain industry,help excellent service organizations to expand their business in the world and jointly raise theirability to serve global investors.

3.2.5 Investor union

Based on the large number of users accumulated in the platform of ecological partnership withinthe union, CFC project will select high-quality professional and expert-level individual andinstitutional investors worldwide, and jointly launch the establishment of the Global BlockchainInvestors Union (GBIU) with top media, communities, rating, education and other relevantinstitutions. , jointly formulate union organization and management regulations, and regularly holdexchanges, education, training and other activities worldwide, Improve investor professionalism.select, research, rate, discuss and exchange the high-quality projects timely, provide professionalauthority, depth, comprehensive, independent and objective global project inspection andevaluation, expand the global investment vision of investors, enhance the professional ability ofinvestors.

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3.2.6 Exchange union

Based on the influence of the union and the cooperation of the ICO crowdfunding platform,exchange platform and other quality resources of the primary and secondary markets, ChainFinance project will advocate establishing Global Blockchain Exchange Union (GBEU). Theproject also promote ICO crowdfunding platforms, exchanges and other institutions within theunion to establish standard consensus and self-discipline guidelines, and jointly create globalexchange union formats with standards and norms. The union will promote the communicationand collaboration of the primary and secondary market practitioners worldwide, unify the criteriafor the selection and audit of outstanding projects, and provide a one-step service for high-qualityprojects worldwide such as distribution, docking, circulation, transactions, etc.

3.3 Product research and development planning

3.3.1 Product system planning

3.3.1.1 Comprehensive planning

Chain Finance project will operate a range of financial information products worldwide throughstrategic cooperation. The core product systems in the current cooperative research anddevelopment: media, community, market quotation, education, ICO platform, terminal software,public chain. It will be developed and put into operation step-by-step, depending on the actualoperational strategy and development needs.

The first step: Chain Finance project will take the "global blockchain financial and mediacommunity" as its core business, covering news media, interactive communities, market data,encyclopedia, education and training, integrated marketing, publicity, public relations, and othercomplete financial media business chains. The four main business sections that have landed atpresent are global and plurilingual, such as "financial media", "investment community", "marketdata", and "education and training".

The second step: Chain Finance project will rely on a large number of global investor users

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accumulated by the media and the community, as well as the primary and secondary marketecological partner resources, to provide quality project party and qualified investors with theinvestment and financing docking in primary market and the circulation services in secondarymarket.

The third step: Chain Finance project will build the whole system including project investigation,project screening, project rating to project fund-raising and cryptocurrency-trading in the form ofR & D cooperation and union cooperation. And then, the project will complete the quantitativeanalysis, Robo-advisor and other complete investment and financing products and service systemof core terminal software, enhance the ability of global qualified investors and high-quality projectproviders to provide comprehensive and one-stop integrated services.

Ultimately, in the form of public chain of centralized blockchain commercial financial union, allthe accumulated products, services and resources will link to achieve more efficient andtransparent decentralized union autonomy and operation.

3.3.1.2 Progress

Media: joint research and develop the global plurilingual blockchain financial and media platformproducts, such as "chain Finance", "CoinerPost", "ChainInfo" and so on, some of which have beensuccessfully put into operation. Among them, "Chain Finance" has made millions of registeredusers, with daily active users (DAU) of 150000 (as of May 2018), and monthly average of 3million high-quality users.

Community: joint research and develop the global plurilingual blockchain investor interactioncommunity platform product, such as "Block Forum", "Coin Circle Community", "Coin Circlechat Room", "Coin Circle Group", "BlockBBS", "ChainBBS", "CoinerBBS", "CoinerGroup"andso on, some of which have been successfully put into operation.

Market quotation: joint research and develop the global plurilingual digital currency market datasoftware products, such as "Chain quotation", "currency market", "ChainPrice", "CoinerMarket"and so on, some of which have been successfully put into operation.

Education: joint research and develop the global plurilingual and multi-level education andtraining courses, such as "Digital currency minimum introduction to proficiency", "Proficient inblockchain", "Crypto Newbie to The Master", "Blockchain Master" and so on, some of whichhave been successfully listed on the market.

ICO platform: plan to research and develop the "good chips", "excellent chips", "Goodico","Selectedico" and other global plurilingual ICO platform.

Terminal software: plan to research and develop the global plurilingual blockchain financialquantitative analysis and Robo-advisor terminal software, such as "Coin King", "Coiner" and"Coiner Pro".

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Public chain: plan to research and develop the Chain Finance public chain. In the form of adecentralized open platform, focus on the following blockchain financial and commercial scenes,such as the cooperation and docking between the upstream and downstream of the blockchainindustry inside and outside the union, the investment and financing docking of the primary andsecondary market, flow acquisition, service acquisition, intelligent contracts, capital lending, assetmanagement, etc.

3.3.1.3 Successful case

Liancaijing.com was established in July 2017, it is the first core ecological partnership productsthat cooperative R & D landing and successful operation worldwide. At present, the registeredmembers of the platform exceed one million, becoming the first successful case and star productin the union.

Liancaijing.com is located in the global blockchain digital assets Chinese intelligence station,currently has PC website, Android APP, Apple APP, H5 mobile phone station, public number, MiniPrograms and other perfect software product system. Liancaijing.com equipped with news flash,market data, encyclopedic materials, interactive communities as the basic function, focusing oncreating a new platform interactive incentive mechanism. Through the news website and themedia interactive APP platform, provides the specialized financial service and the product for theblockchain practitioner and the digital asset (digital currency) investor, such as the global 7*24hour media information, the data quotation, the interactive exchange, the training and educationand so on.

The core team has rich financial experience and powerful design and operation capabilities ofinternet media. As of May 2018, the registered user of Liancaijing.com APP has exceeded 1million, and DAU has exceeded 150, 000, with hundreds of thousands of daily post interactions, in

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addition, the core activity data is still growing at an explosive rate of 10-30 percent a month andhas become one of the top blockchain financial media and interactive community brands.

At the beginning of the founding of Liancaijing.com, it reached a comprehensive strategic depthcooperation with Chain Finance, fully joined the CFCU global ecological union plan, and at thesame time fully introduced the CFC tokens incentive mechanism for the platform quality contentmotivation and community operation incentives.

At present, Liancaijing.com is the only Chinese-language media cooperative brand of ChainFinance in the world, and will continue being supported by the union.

Liancaijing.com highly agrees with the visions of the union and will continue to strengthencontent acquisition and product research and development on the basis of current brand and tracficadvantages. It also strive to create a global first-class specialized and valuable blockchain financialmedia and data market service brand, together with other eco-partnership platforms under theunion, help Group to develop into an international top-level blockchain financial informationservice provider.

In the future, Liancaijing.com will introduce more and more CFC motivation system,encouraging. Users will be encouraged to create quality content and community atmosphere, whileat the same time, based on the blockchain pass economic model, creating an innovative incentiveand business operation model for all members to "share ownership by everyone", so thatlong-term and sustained returns to high-quality and loyal customers, while achieving rapid andsustainable development.

3.3.2 Terminal software planning

The Chain Finance project have carried out in-depth study of the global blockchain investmentmarket by the method of Chaos Theory. Through collecting and analyzing all kinds of behaviorand data of the primary and secondary investment market, and exporting the whole, continuousand regular standard data and results, combining with quantitative analysis technology, so theshort, medium and long-term trends and results of the global market and specific investmentsubjects can be simulated and predicted in the future.

At the same time, through the customized Loss Function or Objective Function, the wholenetwork collects and constructs large investment data of blockchain, conducts the data collectionand standardization, such as data structure optimization, high frequency data processing, weightassignment, network training, simulation deduction. In addition, the intelligent diagnosis learningand evolution system is constructed by enriching the database, complementing the reasoningmechanism, establishing the simulation neural network and so on. The quantitative analysis andRobo-advisory terminal software product development are carried out on the basis of thistechnology.

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The terminal software will adopt the multi-factor AI intelligent learning research and developmentmodel, and will cover the whole process service function of the blockchain investment market,including quantitative ICO, quantitative cryptocurrency selection, quantitative timing, automatedbrick arbitrage, automatic brick arbitrage, intelligent trading, intelligent reminders, smart assetallocation, intelligent risk warning and control, etc. So that to software can fully serve the futureblockchain financial investment market.

Based on the continuous enrichment and standardization of various core databases, the terminalsoftware will continuously develop and optimize various core functions through intelligentlearning and evolution of technologies and theoretical models such as intelligent algorithms andportfolio optimization, and provide investment users in the blockchain market. Effectivedecision-making reference and intelligent trading tools to help investors better optimize assetallocation in the future blockchain world, more intelligent and automated operations, maximizeinvestment returns.

The terminal software will be implemented in the form of computer terminal software and mobilephone APP products, with global blockchain investment market data and analysis and deduction asits core functions, supplemented by global news intelligence express delivery, real-time onlinecommunication tools, online intelligent trading and other functions, to create a strong one-stopRobo-advisor advisory products.

3.3.3 Union public chain planning

Chain Finance will establish its public chain plan using cross-chain technologies such asRelay-chain and InterLedger Protocal, and plans to use CFC as a common currency within theplatform. Through ILP, the one-stop access, transmission and exchange of digital assets issued bydifferent union members based on different common chains are fully realized, and the accountingsystem is established through encryption algorithm to confirm the rights and interests of themembers of the union. Through the relay chain technology to access, process and execute therights and interests incentive mechanism in the public chain and commercial and financialcross-chain transactions in batches, the smart contracts ensure that all mechanisms andtransactions on the public chain platform are fair, transparent and traceable.

Through the new mode of union governance, the Chain Finance public chain not only fullyguarantees the rights of community members to participate in public chain governance, but also

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improves the efficiency of public chain community management. Based on the incomprehensiblemodification of cryptography and smart contracts, the process of dynamic game is used to achievepublic ownership of the public chain, and a completely open alliance-type public chain is createdto promote the blockchain industry in the future. The smooth operation of the new-based financialbusiness world, together with the Alliance members, to create a free, prosperous and powerfulpass-through economy. Its innovative mechanisms and models mainly include:

Ruler Demolishment System

Chain Finance public chain develops union members with shared values and complementaryresources around the world to build unions and infrastructure for public chain development. Thesponsor of Chain Finance is responsible for the strategies, plans, models, concepts, values andvisions of the initial external promotion of unions and public chain, and attracts ecologicalpartners from all over the world to become members of the public chain community. After theestablishment and perfection of the basic facilities and operation mechanism of the union, thejurisdiction of the union should be transferred to all the community members to realize thedemolishment of the central manager of the public chain.

Autonomous Mode

The research and development of Chain Finance public chain is based on the blockchain industryunion and the vertical ecological alliance, and implements the public chain community memberautonomy pattern. In order to achieve decentralization and safe, healthy and lasting benignmanagement model, community members will vote on major issues for project developmentthrough the Delegated Proof of Stake (DPOS) mechanism in the future.

Voting Weight

The equal relationship between members of the public chain is mutual cooperation, all membersof the public chain society enjoy equal rights and interests. In order to prevent over-centralizationof power, members of each community rely on their own contribution to the development of theproject (contribution grid by the voting of members of the public chain community) and theweight ratio of the number of CFC tokens held to obtain the final voting weight.

Public Council

Different from the loose traditional public chain community management, Chain Finance publicchain relies on the union to implement the public council governance model. The members of thepublic council shall be elected by the representatives entrusted by the community members of thepublic chain. The council shall be responsible for the formulation of the specific governancescheme and the rights and interests incentive mechanism. The members of the public chaincommunity shall have the power to elect, supervise, picket and impeach the members of thecouncil.

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Double-decker

Adopt the vertical double-decker framework for governance, put to use the DPOS model amongmembers of the public chain community, this level of governance structure is Up-deckerfellowship; The entrusted representatives are elected by the members of the community, and themembers of the public council are elected by the entrusted representatives, used as a Top-deckerfellowship.

3.4 Business model planning

3.4.1 Media community profit

Based on the current superior media community such as Liancaijign.com, cash flow could beachieved through sophisticated media community business model. The main profit models are:

Advertising revenue: based on the blockchain financial media platform, which can providebrand-name advertising, soft-text communication, CPC, CPA, CPS and other rich brand and effectadvertising services to global high-quality customers to achieve commercial profitability.

Membership revenue: based on the blockchain financial community platform, it providesprofessional paying member value-added service to global investors and blockchain practitionersto achieve commercial profitability.

Content payment: based on media, community, market, data, software and other platforms andproducts, the development of paid content information, data analysis, research reports and otherpaid content products to achieve commercial profitability.

Training income: based on the influence of the media community and union on the globalpotential target customer base, research and design a series of online and offline boutique trainingcourses to achieve commercial profitability.

Income from activities: based on the influence of the media community and union on thepotential target customer base around the world, we joint global quality customers and partners,

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organize and plan a series of online and offline events to achieve commercial profitability throughsponsorship support and conference revenue.

Marketing revenue: based on the target audience accumulated by the media community and thecomprehensive influence of the global blockchain media union, it provides professional servicessuch as integrated public relations communication and precise marketing to obtain high-qualityinstitutional customers to achieve commercial profitability.

3.4.2 Terminal sales revenue

Based on market data of blockchain investment, quantitative analysis and Robo-advisor terminalsoftware products, it provides professional data analysis, decision-making reference and VIPmembers and other paid products and services to achieve commercial profitability for globalindividual and institutional investors.

Personal terminal: quantitative analysis and intelligent advisory software developed forindividual investors in the global blockchain market, providing value services and functions suchas tool analysis and investment advisory. A business model of collecting monthly fees / annualfees for users of C terminal to achieve sustainable profitability.

Institutional terminal: quantitative analysis and intelligent advisory software developed forinstitutional investors in the global blockchain market, providing value services and functionssuch as tool analysis and investment advisory. A business model of collecting monthly fees /annual fees for users of B terminal to achieve sustainable profitability.

Data terminal: based on the massive industry and market data of continuous accumulation andstandardization, combined with professional technology models, we provide standardized dataterminal products for global blockchain investors and practitioners. Achieve sustainableprofitability by collecting monthly fee / annual fee business model.

3.4.3 Business model development

In the future, we can expand and extend more innovative business models based on theaccumulation of self-operated products and the accumulation of union business resources. Themain business models can expand as:

Advisory services: based on media, community, market, data and other professional platforms,provide professional payment service for global high-quality individual and institutionalcustomers to achieve commercial profitability.

ICO platform: Based on the high-quality flow and project resources accumulated by the mediacommunity and union around the world, it provides a one-stop and efficient ICO crowdfundingplatform service for high-quality projects around the world, and realizes commercial profitability

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through platform service fees.

Issue broker: based on the rich resources of self-operated products and partners in the union, itprovides professional distribution services for blockchain project party and professionalinvestment advisory brokerage services for blockchain investors to achieve commercialprofitability.

Investment management: based on the rich resources of self-operated products and partners inthe union, it initiates the establishment of investment funds to achieve commercial profitabilitythrough project investment through the primary and secondary markets.

In the next five years, while promoting the sustainable development of non-profit union on aglobal scale, we will follow the planned roadmap and actual development needs around the aboveprofit model and business direction. Step by step, the corresponding media, community, market,data, terminal software, crowdfunding platform and other products would be developed andoperated, and finally build a blockchain financial investment terminal software as the core product.The business of union would comprehensively cover the product system of upstream anddownstream financial and commercial services in the blockchain, and continue to expand thegroup's global influence through media communities and unions, thereby continuously improvingthe commercial profitability of core products and services such as terminal software.

3.5 Application scenario planning

3.5.1 Union application scenario

Union members have access to equity tokens and hold CFC tokens as one of the prerequisites forthe union access;

The designated tokens within the union governance system to be used as the pledge of movablesfor the voting rights of the Union Council and for the voting rights of super nodes;

The designated tokens in the union incentive system are used to encourage the active participationof the union members in the union governance and operation development;

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3.5.2 Product application scenario

The media platform tokens under the union are used for media content acquisition and editingincentives, content originality incentives, content dissemination incentives, contentrecommendation incentives, etc.

The community platform tokens under the union are used for community operation incentives anduser incentives, including activities, incentives, airdrops, suggestion feedback and otheroperational incentives and sign-in, like, post, reply, read, collect, invite and other behaviorincentives;

The market platform tokens under the union are used for the functional service incentives of themarket platform, such as market push, opportunity reminder, trend analysis, etc.

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The crowdsourcing platform tokens under the union are used for the permanent free use right,dividend right, income right, incentive right and priority locked purchase right for ICOcrowdsourcing platform.

The common currency of the public chain under the union, the future CFC will be fully mapped tothe public chain main network after the completion of the development of the public chain, for theservice, function purchase or use of the pledge in the public chain, and the circulation of differentequity assets;

3.5.3 Business application scenario

The cooperative blockchain media commercial tokens inside and outside the union are used to payfor media services, content, advertising, and purchase/renewal of members;

The cooperative blockchain community commercial tokens inside and outside the union are usedto pay for various paid services, advertising, and purchase/renewal of members;

The commercial tokens of the cooperative blockchain products inside and outside the union areused for the payment of market analysis, data reporting, and purchase/renewal of members;

The cooperative digital currency education and training commercial tokens inside and outside theunion are used for the purchase and renewal of various paid training courses;

The cooperative digital currency advisory product commercial tokens inside and outside the unionare used for the purchase and renewal of various paid investment and research products;

The priority airdrop incentive right and early private placement share priority lock-in right ofpurchase for cooperation high-quality blockchain project tokens inside and outside the union;

The cooperation ICO crowdfunding platform inside and outside the union is permanent free useright, dividend right, income right, incentive right and the priority of the high-quality crowdraisingproject to lock-in the right to purchase;

The platform transaction fee deduction right, dividend right, income right, incentive right andsupport voting right of platform high-quality currency project for the cooperative exchange insideand outside the union;

Monthly/annual fee deduction, purchase and renewal of terminal software products and services,such as the cooperation market data, quantitative analysis, intelligent advisory inside and outsidethe union;

In the next 1-5 years, Chain Finance will be fully integrated into the global ecosystem as the onlydesignated basic token inside and outside the system, and will be widely used in core businessscenarios such as union governance, product operation, and business cooperation. At the same

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time, CFC as an intermediate token will also be used for the conversion and circulation of allkinds of digital assets issued by the members of the union. In the end, CFC will become thecommon currency both inside and outside the whole ecosystem after the main network of thepublic chain goes online.

4、Core Team

Most of the core teams of Chain Finance Corp have doctoral degrees in prestigious universities,and have many international study/work/life backgrounds and experiences.

All the members are deep believers in blockchain technology and have a wealth of academic andcommercial resources on a global scale. Their academic research and work experiences stretchacross the fields of finance, investment, internet, and media.

Dr Sanfratello·Gianmarco, FinTech expert, has made great achievements inglobal internet regional business integration model, used to be senior financialadvisor, Bangor University, UK, financial business director, RSK ADAS LTD.,UK and business consultant Stars Marketing S.r.l.s., Roma, Italy.

Dr Malcolm·Zhu, Visiting Scholar, Senior Adviser,Wales, UK, has conducted theGREET model study with the Argonne National Key Laboratory while workingas a post-doc, and has been long-term deeply involved in entrepreneurship inglobal financial asset management research and prediction analysis, alsodeveloped in-depth research for quantitative analysis, Robo-advisor system, bigdata modelling and distributed database.

Salvatore· Fortunato·Galati, monetary and financial expert, believer intokenmics, used to be the senior financial consultant for OVB ConsulenzaPatrimoniale S.r.l, now focus primarily primarily on crypto and blockchainadvisory.

Dr Andrew·Tian, financial investment expert with rich experience in securitiesfund investment trading, believer in blockchain technology, advocate andpractitioner in cryptocurrency quantitative investment theory.

Annarasan·Kalidass, bitcoin investor and blockchain advocates since the earlystage of digital currency history, founder of serial of Rasan New MediaConsulting Corp, VP, also has extensive operational experience in the mediamarket.

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5. Distribution plan

5.1 Proportion of token distribution

Name: Chain Finance

Abbreviation: CFC

Quantity: 1 billion

Additional: no additional

Status: issued

5.2 Mode of token distribution

Union sales: through the alliance invitation system and CFC access system, it will apply for thedirectional sale of members joining the union worldwide

Content Incentive: CFC distribution through the internal media community of the union partnerplatform to encourage the creation of high-quality original content

Operational incentives: CFC distribution through the internal operations of the union partnersplatform to reward high-quality invitation dissemination

Private placement and crowdfunding: private placement and crowdfunding for qualified investorsin compliant countries through shareholder plans and CFC sponsorship programs

6. Road map

April 2017 Launched the Chain Finance project in London, UK

May 2017 Established Hong Kong Office in China

June 2017 Established the US New York office

August 2017 Established Xiamen Office in China

October 2017 Completed the first edition of the whitepaper

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December 2017 Set up Beijing office and reached comprehensive and deep strategic cooperationwith Liancaijing.com

March 2018 Completed angel institutional financing

May 2018 Established Chain Finance Corp CO., LTD.

August 2018 Launched new version of whitepapers and plurilingual official website

Q4 in 2018 Dock the exchanges to launch global community operations

Q1 in 2019 Fully launch the global major language media and community product research anddevelopment, further expand the global high-quality media community cooperation, strengthen theglobal media community layout strategy

Q2 in 2019 Fully launch plurilingual market, data, terminal software, crowdfunding platformand other self-operated products research and development, and fully access to CFC operationincentive mechanism

Q3 in 2019 Fully launch the global blockchain financial commercial union (CFCU) andmember recruitment, as well as daily operation

Q4 in 2019 Fully launch each vertical union and member recruitment, as well as dailyoperations

Q1 in 2020 Fully launch Chain Finance public chain strategy and R&D landing operation

7. Management structure

Chain Finance project uses a dual governance structure of the board of directors of commercialcompanies and the public council of the union.

The board of directors of the commercial company was established by the project-leading groupcorporation, Chain Finance Corp CO., LTD. Based on the global business development plan andactual development needs, a scientific and efficient board structure was established.

The board of directors of the commercial company is fully responsible for the series of financialinformation service products independently developed, co-developed and cooperated in the ChainFinance project. It is also responsible for deploying the group's human and financial resourcesglobally, and making strategic objectives and strategic decisions for each product or its businessentities. Execution, daily operation and management, etc., and regularly disclose the progress ormajor issues of the global business product line.

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The Union Public Council is elected by the democratic vote of the members of union to govern theunion on a rotational basis. To set up a decentralized, scientific and efficient democraticmanagement structure in line with the global business development plan and actual developmentneeds.

The Union Public Council is fully responsible for the blockchain industry union, vertical unionand public chain operations of the Chain Finance project, and is responsible for organizing andcoordinating the initiation, establishment, management and operation of the union to ensure thenormal development and operation of products and businesses within the union. At the same time,the Union Public Council will be solely responsible for the global issue, distribution, use andmanagement of CFC and regularly disclose major issues.

8. Risk Tips

①The development of the blockchain is still in its early stages. As some of the products andprojects involved in the white paper are still in the strategic planning stage, there will be manyunknown factors in the future landing and development of the R&D. Therefore, we cannotguarantee the products and services described in the white paper, and we will be able to completethem in time or achieve a comprehensive goal.

②The development of digital currency is still in its early stage. In the process of the developmentof CFC, there may be global policy risk, business cycle risk, hacker attack risk, illiquidity risk,currency price volatility risk and other risks. We cannot guarantee that CFC will add value, and wewill not offer any promises, guarantees, refunds, or compensation for free market trading.

③All supporters of CFC should carefully read the white paper and the relevant instructions on theofficial website, fully understand the strategic plan and vision of CFC, read deeply and rationallyanalyze opportunities and risks, and engage cautiously.

④CFC is distributed at the union level, and is distributed or released through global ecologicalpartners, while circulating and using in relevant ecological partner platform inside and outside theunion. CFC only represent the proof of the rights and interests of the products or platforms, andadhere to the relevant policies within the eco-platforms, and does not represent corporatedividends, value-added, equity, securities or proof and commitment of other rights and interests.

⑤Blockchain is a new thing, the global regulatory policy has not yet been or cannot be unified,the future policy of the world will still be in the long-term game, changes and dynamicdevelopment. The long-term development of blockchain faces high uncertainty.

⑥Digital currency market is a new financial market, most of the current digital assets lack a clearmeasure of value, all of the digital assets have a sharp rise and fall, by the risk of market makers.

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⑦With the development and potential of the blockchain, there are more and more blockchainpractitioners in the world, and there will be fierce competition in all vertical fields. We will makeevery effort to ensure that the project continues to grow and expand, but we are unable to ensurethat we will succeed in the end;

⑧The white paper is a long-term strategic plan. In the future, as the mature development andexternal environment evolution of the industry, there may be some new situations and new factors.Planned products and services may be further adjusted during the R&D process based on theneeds and feedback of actual market. Therefore, we reserve the right to adjust and update thewhite paper at any time.

⑨Blockchains is a new area, and while introducing new possibilities for commercial financereform, they may face many other new and unknown risks.

9. References (part)

Satoshi Nakamoto, [email protected], www.bitcoin.org, Bitcoin: A Peer-to-Peer Electronic CashSystem.Bernholz, Peter and Gersbach, Hans, "Gresham's Law: Theory." The New Palgrave Dictionary ofMoney and Finance, vol. 2. Macmillan: London and Basingstoke 1992, 286–288.Myles Snider, Kyle Samani, and Tushar Jain, Delegated Proof of Stake: Features & Tradeoffs.Multicoin Capital, March 2, 2018, 1-19.