2018 - Veranda · VERANDA, published by Hearst Communications, Inc., Hearst Magazines Division...

2018

MEDIA KIT 2018

2018

“VERANDA is an exquisitely produced design and lifestyle

magazine. Every issue celebrates the art of living well

by giving entrée to the most fascinating people, places, and

things in style today.”

— Clinton Smith, Editor in Chief

VERANDA’S VISION

2018

11/1/17

2018

PRODUCED BY DAYLE WOOD | WRITTEN BY MARIO LÓPEZ-CORDERO

HomeBRINGING BE AUT Y

icons

Its popularity ebbs and flows with the times, but we say the blowsy, bold, and beautiful mainstay is ready for a revival.

IN DEFENSE OF CHINTZ

At Nicky Haslam’s English countryside

retreat, chintz—layers and layers of it—is always in fashion.

PRODUCED BY DAYLE WOOD | WRITTEN BY HILLARY BROWN

LifeTHE CULTIVATED

at my table

Laura Vinroot Poole hosts a fashionable and fanciful dinner at Capitol, her trailblazing Charlotte boutique.

FLIGHT OF FANTASY

Bistro chairs complement the casual-chic vibe in the

courtyard of Capitol.

PRODUCED BY CATHERINE LEE DAVIS | WRITTEN BY MARIO LÓPEZ-CORDERO

StyleELEMENTS OF

personal luxuries

Street-style star Taylor Tomasi Hill brings her playful sensibility to a Dallas fashion mecca.

TRAILBLAZER

Taylor Tomasi Hill wears a Jacque mus blazer, a Junya

Watanabe skirt, and Alaïa sandals at Forty Five Ten in Dallas.

LIFESTYLE EDITORIAL FEATURES

VERANDA epitomizes the very best in living well. The pages of VERANDA are adorned with classic, modern, and eclectic design, marrying product driven front-of-book features with inspiring well editorial showcasing homes and designs from around the country, and the world.

Each issue is broken down into three editorial features captivating the most discerning readers.

ELEMENTS OF STYLEBEAUTY FASHION JEWELRYWATCHES

BRINGING BEAUTY HOMEBATH HOME FURNISHINGS KITCHEN TEXTILES

THE CULTIVATED LIFEART & ANTIQUESCULTURAL EXHIBITSENTERTAINING TRAVEL

CONTACT Your VERANDA Sales Representative or SVP Publishing Director & Chief Revenue Officer, Kate Kelly Smith at 212.903.5114 or [email protected]

2018

11/1/17

2018

EDITORIAL CALENDAR


DETAILS: Space close for covers is 8 weeks prior to listed close date.

Content and closing dates are subject to change.

JANUARY/FEBRUARYNew York Issue

Our first-ever issue dedicated to the city’s state of style.

ON SALE: 12/26/17

AD/MATERIAL CLOSE: 10/30/17

SPECIAL PAPER ORDER: 10/5/17

JULY/AUGUST Power of Preservation

Our exclusive franchise brings historic properties to life in a modern way.

ON SALE: 6/26/18



JANUARY/FEBRUARY 2019

All in the Details The little things that make a

house a home.

ON SALE: 12/25/18



MARCH/APRILOutdoor Living

From top trends to new products, nobody covers the category like VERANDA.

ON SALE: 2/27/18



SEPTEMBER/OCTOBERWanderlust Issue

Our first-ever travel and design issue—your passport to style.

ON SALE: 8/28/18



MAY/JUNE The Global Kitchen

Bringing a world of inspiration to the heart of the American home.

ON SALE: 5/8/18



NOVEMBER/DECEMBER Holiday Entertaining

The best of the season.

ON SALE: 11/6/18



11/15/17

2018

2018

CIRCULATION VITALITY


AVERAGE CIRCULATION 473,645 delivering a 5.0% bonus (ratebase: 460,000)

AVERAGE PAID SUBSCRIPTIONS 388,703

AVERAGE SINGLE COPY SALES 63,354

DIGITAL CIRCULATION 5% of total circulation, up 34% year over year

AVERAGE SUBSCRIPTION PRICE $20.28

TOP 5 STATES WITH THE HIGHEST CIRCULATION California, Texas, Florida, New York, Georgia

TOP 5 MARKETS WITH THE HIGHEST CIRCULATION

New York, NY; Los Angeles, CA; Atlanta, GA; Dallas, TX; Washington DC

VERANDA Ranks #1 in average subscription price per copy and print newsstand sales.

2018

AAM JUNE 2017 11/1/17

2018

SUBMISSIONS: Submit creative to Hearst Ad Gateway at ads.hearst.com.All files submitted must be PDF X1A print ready.

INK SPECIFICATIONS: 4/C process. Match colors available.

DENSITY: Total density should not exceed 300%.

MARKS: All trim and bleed marks should be included in all colors and must be located .25” from trim and not to invade the live or bleed areas.

BINDING SPECIFICATIONS: Perfect bound; jog to foot.

PRINTING METHOD: Web offset.

GENERAL RULES: Allow .125” on all sides for bleed ads. Reverse type or 4/C black text smaller than 10 pt and any solid type smaller than 6 pt cannot be guaranteed for perfect registration or readability. White color objects cannot be set to overprint.

LIVE MATTER: Safety: .25” from all TRIM edges. Gutter safety for TYPE: .125”-.1875” from each side of spread center.

AD SIZE BLEED TRIM LIVE Spread . . . . . . . . . . . . . . . . . . . 16.75 x 11.125" . . . 16.5 x 10.875" . . . . . . 16. x 10.375"

Full Page . . . . . . . . . . . . . . . . 8.5 x 11.125" . . . . . 8.25 x 10.875" . . . . . 7.75 x 10.375"

2/3 Page . . . . . . . . . . . . . . . . . 5.625 x 11.125". . . . 5.375 x 10.875" . . . . 4.875 x 10.375"

1/2 Page Vertical . . . . . . . . . 4.25 x 11.125" . . . . 4 x 10.875" . . . . . . . . . 3.5 x 10.375"

1/2 Page Horizontal . . . . . . 8.5 x 5.5". . . . . . . . 8.25 x 5.25" . . . . . . . . 7.75 x 4.75"

1/3 Page Vertical . . . . . . . . . 2.75 x 11.125". . . . . 2.5 x 10.875" . . . . . . . 2 x 10.375"

1/3 Page Square . . . . . . . . . 5.625 x 5.5" . . . . . . 5.375 x 5.25" . . . . . . . 4.875 x 4.75"

1/4 Page Square . . . . . . . . . 4.25 x 5.5" . . . . . . . 4 x 5.25" . . . . . . . . . . . . 3.5 x 4.75"

AD SPECIFICATIONS

MATERIAL EXTENSIONS: Bruce Galt at [email protected] or 212-672-2685

INSERT MATERIAL EXTENSIONS OR QUESTIONS: Operations Account Manager: Jackie Beck 212.450.0976 or [email protected]

2018

NEW TRIM SIZE EFFECTIVE MARCH/APRIL 2018

12/1/17

2018

INSERT SPECIFICATIONS

NEW TRIM SIZE EFFECTIVE MARCH/APRIL 2018

Print Order . . . . . . . . . . . . . . . . . . . . . . . Contact: Jackie Beck

Delivery Size . . . . . . . . . . . . . . . . . . . . . 8 1/2 x 11 1/8"

Final Trim Size . . . . . . . . . . . . . . . . . . . 8 1/4 x 10 7/8"

Live Matter Size . . . . . . . . . . . . . . . . . . 7 3/4 x 10 3/8"

Binding . . . . . . . . . . . . . . . . . . . . . . . . . Perfect

Jogs To . . . . . . . . . . . . . . . . . . . . . . . . . Foot

Foot Trim . . . . . . . . . . . . . . . . . . . . . . . . 1/8"

Head Trim . . . . . . . . . . . . . . . . . . . . . . . . 1/8"

Face Trim . . . . . . . . . . . . . . . . . . . . . . . . 1/8"

Grind Off . . . . . . . . . . . . . . . . . . . . . . . . . 1/8"

Across Gutter . . . . . . . . . . . . . . . . . . . . 1/4" each side

INSERT ISSUE DUE DATE

March/April 2018 . . . . . . . . . . . . . . . . January 22, 2018

May/June 2018 . . . . . . . . . . . . . . . . . . April 2, 2018

July/August 2018 . . . . . . . . . . . . . . . . May 21, 2018

September/October 2018 . . . . . . . July 23, 2018

November/December2018 . . . . . . October 1, 2018

January/February2019 . . . . . . . . . . November 16, 2018

2018

REQUIREMENTS

• Insert sample/bluelines must be submitted to determine bindability. Pubworx, 300 West 57th Street, 11th Floor, New York, NY 10019 Attention: Jackie Beck, Operations Account Manager

• Hearst requires a full length spine indicator on the bind edge of all inserts including all 2pp inserts. A spine indicator must include name of magazine title and issue date for insertion.

• For job number and extensions please contact: Jackie Beck, Operations Account Manager at [email protected]

• Ship inserts labeled with Quad job number to: Quad/Graphics, N 11896 Hwy 175, Lomira, WI 53048 Attn: Greg Bardele, 920.269.5252 - VERANDAl/issue date - Quantity/description of materials 11/1/17

2018

2018 TERMS & CONDITIONS1. VERANDA, published by Hearst Communications, Inc., Hearst Magazines Division (“Publisher”) will not be bound by any condition appearing on order blanks or copy instructions submitted by or on behalf of the Advertiser when such condition conflicts with any provision contained in Publisher’s rate card or with its policies, regardless of whether or not set forth in the rate card. All references herein to Advertiser include Advertiser’s agency, if there is one, and Advertiser and its agency shall be jointly and severally liable for Advertiser’s obligations hereunder.

2. Publisher reserves the right to decline or reject any advertisement for any reason at any time without liability even though previously acknowledged or accepted. If an advertisement is accepted for publication, the Advertiser agrees that it will not make any promotional references to VERANDA without the prior written permission of the Publisher.

3. Short Rates. Advertiser will be short-rated if the space upon which billings have been based is not used within the 12-month contract period.

4. Agency commission: 15% to recognized agencies. Bills are rendered on publication date. Payment in U.S. currency required. Net due 30 days from invoice date. Interest will be charged at rate of 1.5% per month or, if less, the maximum lawful interest rate, on past-due invoices. New advertisers must either remit payment with order or furnish satisfactory credit references, subject to Publisher’s discretion.

5. The Advertiser agrees to pay the amount of invoices rendered by Publisher within the time specified on the invoice.

6. Orders 30 days beyond current closing date will be accepted only at rates prevailing, and only on a space-available basis (and subject to the other terms and conditions herein). Orders containing incorrect rates may be accepted, and, if accepted, charged at regular rates. Such errors will be regarded as only clerical.

7. All agencies or direct advertisers must supply Publisher with a legal street address and not just a post office box.

8. Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the right of Publisher to determine actual positions.

9. Advertisements in other than standard sizes are subject to Publisher’s approval.

10. VERANDA is a member of the Audit Bureau of Circulations (ABC). VERANDA reports its total circulation on an issue-by-issue basis that is audited by ABC. VERANDA does not guarantee circulation to regional advertisers, and regional circulations reported to ABC are used only as a basis for determining rates. For newsstand distribution purposes, a 5% margin must be allowed for regional circulation.

11. Rates, conditions and space units are subject to change without notice. Any discounts are applicable during the period in which they are earned. Any and all rebates from earned discount adjustments must be taken by the Advertiser within six (6) months following the period in which such rebates were earned or they will be deemed expired.

12. Schedule of months of insertion and size of space must accompany all orders and are binding upon Advertiser upon receipt unless terminated in writing prior to the applicable closing date(s). So-called “space reservations” are not considered by Publisher as orders or binding upon it in any way.

13. Reproduction quality is at the Advertiser’s risk if Publisher’s specifications are not met or if material is received after closing date even if on extension. All queries concerning printed reproduction must be submitted to Publisher within 45 days of issue date.

14. Advertising film will be destroyed, if not ordered returned, 12 months after last use without liability.

15. No rebate will be allowed for insertion of wrong key numbers.

16. The Advertiser agrees that in the event Publisher commits any act, error or omission in the acceptance, publication, and/or distribution of their advertisement for which Publisher may by held legally responsible, Publisher’s

liability will in no event exceed the cost of the space ordered and further agrees that Publisher will not under any circumstance be responsible for consequential damages, including lost income and/or profits.

17. The Advertiser represents that it not only has the right to authorize the publication of any advertisement it has submitted to Publisher, but that it is fully authorized and licensed to use (i) the names and/or the portraits or pictures of persons, living or dead, or of things; (ii) any trademarks, service marks, copyrighted, proprietary or otherwise private material; and (iii) any testimonials contained in any advertisement submitted by or on behalf of the Advertiser and published by Publisher, and that such advertisement is neither libelous, an invasion of privacy, violative of any third party’s rights or otherwise unlawful. As part of the consideration and to induce Publisher to publish such advertisement, the Advertiser agrees to indemnify and save harmless Publisher against all loss, liability, damage and expense of whatsoever nature (“Losses”) arising out of copying, printing or publishing of such advertisement (“Claims”).

In the event that any advertising campaign for Advertiser includes sweepstakes, contests, email distribution and/or other promotional elements that are managed either by the Advertiser or by the Publisher on behalf of the Advertiser, the Advertiser also agrees to indemnify and save harmless Publisher against any and all Losses arising out of the publication, use or distribution of any materials, products (including prizes) or services related to all such promotional elements provided by the Advertiser, including, without limitation, those arising from any Claims.

18. The Advertiser agrees to and does indemnify and save harmless Publisher from all loss, damage and liability growing out of the failure of any sweepstakes or contest inserted by them for publication to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the United States, or any of the states or subdivisions thereof.

19. All orders accepted are subject to acts of God, fires, strikes, accidents or other occurrences beyond Publisher’s control (whether like or unlike any of those enumerated herein) that prevent Publisher from partially or completely producing, publishing or distributing VERANDA.

20. All advertisements must be clearly identified by the trademark or signature of the Advertiser.

21. Words such as “advertisement” will be placed with copy that, in Publisher’s opinion, resembles editorial matter.

22. Cancellations must be in writing. Cancellations for orders are not binding on Publisher unless in writing and received at least 45 days prior to the advertising closing date for inside or outside cover pages and for all inside pages. Thereafter, orders may not be canceled or changed by the Advertiser without the acknowledgment and acceptance of Publisher. If orders are not timely canceled, the Advertiser agrees that it will be responsible for the cost of such canceled advertisements, including “kill fees” for: (i) covers equal to the premium charges outlined on the magazine’s rate card and (ii) scent strips equal to 10% of the cost for such scent strip.

23. A copy of any proposed insert must be submitted to Publisher prior to printing of the insert. In no event shall Publisher be responsible for any errors or omissions in, or the production quality of, any furnished insert.

24. The Advertiser agrees to reimburse Publisher for its attorneys’ costs and fees in collecting any unpaid billings for advertisements.

25. The parties agree that the details contained on orders will be treated as confidential or proprietary information and shall not be disclosed to third parties.

26. All issues related to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against Publisher relating to advertising must be brought in the state or federal courts in New York, New York, and the parties hereby consent to the jurisdiction of such courts.

27. A 2.5% processing fee will be added to payments made by credit card.

11/1/17

2018

RATE BASE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 460,000 Gross Rates

2018 GENERAL RATES


4-COLOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1X

Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $86,520

2/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $69,230

1/2 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $55,405

1/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $44,320

1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $34,595

Cover 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $112,470

Cover 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $108,150

Cover 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $121,155

*PREMIUMS FOR COVERSCover 2: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30%

Cover 3: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25%

Cover 4: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40%

**Rates are estimated and are subject to change

2018

11/1/17

2018

VERANDA.COMVERANDA.com invites users to discover their style through a broader depth of images, direct links to trusted resources, additional expert opinions and extended in-book features.

SOCIAL MEDIAOver 2.4 MILLION social media followers (As of 10.24.17)

TABLET EDITIONSOpportunities to add sound, movement and interaction to campaign with custom enhancements

UNIQUE VISITORS: 196,000

PAGE VIEWS: 1,000,000

DIGITAL AND SOCIAL OPPORTUNITIES

• Blogger Programs

• Brand Gallery Sponsorship

• Homepage Takeover

• Editorial Content Hub

• Sweepstakes

• Instagram Posts & Sweepstakes

• Pinterest Programs

DIGITAL LEADERSHIP


VERANDA showcases aspiration interiors, home and decorating inspiration, provided by the experts at veranda.com.

Source: Comscore, MAY 2017

2018

30TH ANNIVERSARY ISSUE

TIMELESSHOUSES& OPRAH’S SECRET GARDEN

All the Best

VERANDA.com delivers magnificent gardens, majestic outdoor spaces, the best of the best from little luxuries to grand living, while the experts share their secrets and what

inspires them to make it all happen.

11/1/17

2018

DELIVERING AFFLUENT READERS THAT HAVE PERFECTED THE ART OF LIVING WELL


WOMEN....................................................................................................................................................63.4%

MEN ...........................................................................................................................................................36.6%

AGE 35-54 ..............................................................................................................................................41.3%

MEDIAN AGE.........................................................................................................................................49.2

MARRIED OR PARTNERED ..........................................................................................................87.7%

HOUSEHOLD INCOMEHHI $150,000+ .....................................................................................................................................74.7%

HHI $200,000+ ....................................................................................................................................45.2%

HHI $250,000+ ....................................................................................................................................27.4%

MEDIAN HHI: .........................................................................................................................................$189,208

EDUCATIONANY COLLEGE ....................................................................................................................................95.6%

GRADUATED COLLEGE OR MORE ..........................................................................................82.6%

HOME OWNERSHIP/VALUEMEDIAN VALUE OF PRINCIPAL RESIDENCE ....................................................................$574,707

OWN PRINCIPAL RESIDENCE ...................................................................................................90.5%

VALUE OF OWNED HOME $500,000+...................................................................................62.1%

NET WORTHMEDIAN NET WORTH ......................................................................................................................$1,313,176

MEDIAN VALUE: FINANCIAL ACCTS & REAL ESTATE, PRINCIPAL HOME .....$1,937,298

FINANCIAL ACCOUNTS & REAL ESTATE $500,000+ ...................................................92.4%

HH NET WORTH $1,000,000+ ....................................................................................................60.6%

HH NET WORTH $2,000,000+ ....................................................................................................34.7%

IPSOS Fall 2017

2018

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2018

WOMEN .........................................................................................................................................................86.5%

MEN ................................................................................................................................................................13.4%

MEDIAN AGE ............................................................................................................................................55.6

MEDIAN HHI ...............................................................................................................................................$111,263

MEDIAN HOME VALUE .......................................................................................................................$370,030

MEDIAN HH NET WORTH ..................................................................................................................$659,139

HOME OWNERSHIP ..............................................................................................................................83%

HHI $100,000+ ..........................................................................................................................................54.6%

HHI $150,000+ ..........................................................................................................................................34%

HHI $200,000+ .........................................................................................................................................18.7%

MARRIED OR PARTNERED ..............................................................................................................60.7%

ANY COLLEGE .........................................................................................................................................88.9%

GRADUATED COLLEGE OR MORE .............................................................................................57.6%

VALUE OF OWNED HOME $250,000+ ......................................................................................55.5%

VALUE OF OWNED HOME $400,000+ .....................................................................................37.5%

HH NET WORTH $250,000+ ............................................................................................................77.6%

HH NET WORTH $500,000+ ............................................................................................................60.2%

97% of VERANDA’s audience do not read other design titlesREADER PROFILE

GFK MRI DOUBLEBASE 2017

2018


11/1/17

2018 - Veranda · VERANDA, published by Hearst Communications, Inc., Hearst Magazines Division...

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Transcript of 2018 - Veranda · VERANDA, published by Hearst Communications, Inc., Hearst Magazines Division...