2018 MEDIA KIT - Charlotte Parent MEDIA KIT 2018 No...SOURCE: 2017 MEDIA AUDIT AND 2016 PARENT...

2018 MEDIA KIT

Charlotte Parent Magazine • 214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com

WHY ADVERTISE IN

Charlotte Parent?For over 30 years, Charlotte Parent magazine has been the parenting resource for families living in the metro-Charlotte area and a powerful business partner. We reach over 200,000 Charlotte parents every month through our magazine, annual guides, website, social media, e-newslettters, events and more.

REACHFrom Ballantyne to Lake Norman and everywhere in between, Charlotte Parent magazine is found in highly visible family-centered locations including Harris Teeters, daycare centers, dance and gymnastics studios, public and private schools, hospitals and pediatrician offices, public libraries and YMCAs. We reach further with our dedication to community events and partnerships with local charities. And through our digital editions, we connect with even more moms online and on-the-go, where they need us most.

QUALITY CONTENTWe’ve won numerous awards for our editorial and design excellence over the past three decades and continue bringing home awards each year because our editorial and design teams are committed to bringing the very best to our audience.

ADVERTISERS As a trusted member of the Charlotte community, we build strong relationships with the best and brightest – from Fortune 500 businesses to local entrepreneurs – who want to be a part of the fabric of family life in Charlotte. By aligning your brand with us, you are placing yourself in the company of the top local products and services available for families. Join our family of advertisers and associate your business with the #1 parenting magazine in the market.

Charlotte Parent magazine is the only local parenting publication that is a member of the Parenting Media Association (PMA). Our membership in this prestigious organization guarantees that we meet PMA’s quality of standards regarding editorial content, design and advertising.

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// BRAND POWER

Our investment in relevant content, technology, and digital delivery of our monthly magazines and annual publications means the number of affluent, educated, influential parents that we reach grows every day. 27,114

followers

68,417unique visitors

per month

WEBSITE

EVENTS

104,897audited print

readershipREADERSHIP

SOCIALMEDIA

E-NEWS-LETTERS

15,846subscribers

216,774TOTAL MONTHLY

AUDIENCE

SOURCE: GOOGLE ANALYTICS, CVC AUDIT

500expected attendees


// OUR READERS

SOURCE: 2017 MEDIA AUDIT AND 2016 PARENT READER SURVEY

51%

89%FEMALE

11%MALE

AVERAGE HOUSEHOLD INCOME

$121,059

90% COLLEGE EDUCATED

17% COMPLETED A MASTER’S DEGREE OR HIGHER

% OF OUR READERS who have children ages

6%AGES 55+

21%AGES 45-54

36%AGES 35-44

22%AGES 21-34

65%of our readers are

working professionals

READER AGES

41%AGES 4-7

38%AGES 8-12

32%AGES 0-3

21%AGES 13-18


// BUYING POWERAs the CEO of the household, our readers make and influence daily purchasing decisions large and small. They are women. They are moms. They have incredible buying power.

Our affluent and influential readers are loyal and engaged. They are college-educated, stay-at-home moms as well as working professionals who manage a household and full family life.

WOMEN HAVE A MULTIPLIER EFFEC T—THE Y ARE MULTIPLE MARKETS IN ONE. WOMEN SERVE AS PRIMARY CAREGIVERS

FOR CHILDREN AND THE ELDERLY IN VIRTUALLY E VERY SOCIET Y IN THE WORLD. (FORBES.COM)

More than half of our readers plan to make these purchases in the next 12 months:

• Women’s apparel• Children’s apparel• Men’s apparel• Automobile Accessories (tires, brakes, service)• Vacations/Travel• Education/Classes• Tax Services• Health Club/Exercise Classes• Dining & Entertainment• Furniture

75% OF OUR READERS

FREQUENTLY PURCHASE PRODUCTS OR SERVICES FROM

ADS SEEN IN CHARLOTTE PARENT.

SOURCE: 2016 MEDIA AUDIT 73% OF HOUSEHOLD

COMSUMPTION IS CONTROLLED OR

INFLUENCED BY WOMEN.(CATALYST )

WOMEN ACCOUNT FOR 85% OF ALL CONSUMER

PURCHASES, FROM AUTOS TO HEALTH CARE.

(SHE- CONOMY.COM)


// CIRCULATION + DISTRIBUTION

Our award-winning monthly magazine can be picked up in more than 800 locations in the Charlotte-metro region.

Circulation: 35,000Audited Readership: 104,897

We take our distribution seriously.Our distribution is audited by Circulation Verification Council, a third-party audit company specializing in community newspapers and magazines. Media decision-makers know CVC is an impartial and trusted source for information regarding market penetration and readership.

DISTRIBUTION BREAKDOWN

5%

14%

42%

9% 8%

21%

ENTERTAINMENT // libraries + venues

RETAIL // retail + grocery

HEALTH // doctors, therapists + hospitals

EDUCATION // schools, daycares + tutors

ACTIVITIES // YMCA + rec centers

OTHER // realtors + family services

2018 PLANNING CALENDAR

DEADLINE EDITORIAL SPECIAL ADVERTISING SECTIONS

JANUARY Dec. 1Healthy Families + Sports

FEBRUARY Jan. 5 Summer Camps + Sports

MARCH Feb. 6 Family Travel Travel Profiles

APRIL March 6 Food + Fitness

MAY April 5Babies + ToddlerReaders’ Favorites

GPS April 24 Navigating Charlotte-area family life

JUNE/JULY May 15Summer Fun + Birthday Parties

AUGUST July 5 Back to School

SEPTEMBER Aug. 4 Work-Life Balance

OCTOBER Sept. 5 Fall Fun/Halloween

EDUCATION GUIDE Sept. 25The definitive guide to local schools and academic resources

NOVEMBER Oct. 5Family Togetherness + Holidays

Hooray for the Holidays

DECEMBER Nov. 6Holiday Happenings + Gift Guide

Hooray for the Holidays

JANUARY 2019 Dec. 5 Healthy Families

F R E E

2017-2018

A PUBLICATION OF

SCHOOLCHOICESIs it time to make a change?6 REASONS TO CONSIDER PRIVATE SCHOOL

GAINING STEAMHow arts are enhancing STEM programs

105 EDUCATION RESOURCESPrivate, Public andCharter Schools

IN EVERY ISSUE: Community News • Health & Development • Style • Education • Things to Do

214 W. Tremont Ave., Ste. 302 Charlotte, NC 28203 • 704-344-1980 • fax 704-344-1983 • CharlotteParent.com


SIGNATURE EVENTS

Activate your company’s brand with Charlotte Parent’s signature events. We fuse our brand and sought-after content with sponsorship opportunities tailored to meet your marketing needs. An event sponsorship with us is about much more than one day – it’s a sustained marketing program supported with our print, digital and social channels.

ASK YOUR CHARLOTTE PARENT MEDIA CONSULTANT HOW YOU CAN PARTNER WITH A SIGNATURE EVENT.

SCHOOL FAIRSaturday, October 2018 TBD

Charlotte Parent and Charlotte magazine partner to invite parents to the only place in Charlotte where you can meet one-on one with the representatives of the best public and private Charlotte-area schools — all in one place! Choosing a school for your child is a big decision. We introduce the best pre-K through 12 schools all in one family-fun-filled afternoon.


AGES

CharlotteParent.com

68,417unique visitors per month

202,150pageviews per month

15,846e-newsletter subscribers

14,753facebook followersfacebook.com/cltparent

6,493twitter followerstwitter.com/charlotteparent

2,573pinterest followerspinterest.com/charlotteparent

2,473instagram followersinstagram.com/charlotteparent

// DIGITAL AUDIENCE

20%25-34

28%35-44

8%55+

10%18-24

19%45-54

70%FEMALE

30%MALE

MOMS ARE MOBILE. MORE THAN 64% OF OUR READERS USE MOBILE DEVICES TO ACCESS OUR WEBSITE.

SOURCE: GOOGLE ANALYTICS AND SILVERPOP AS OF SEPT. 2017

SOURCE: QUANTCAST


DIGITAL ADS

mobile ad: 300 x 50

large rectangle300 x 600

leaderboard 728 x 90

mediumrectangle300 x 250

Charlotteparent.com website advertising gets you in front of the most loyal parent audience in Charlotte. We connect you to users actively seeking information on area schools, camps, travel ideas and things to do in Charlotte with kids.

• The run-of-site display ads are sold on a flat fee basis, per month• 100,000 impressions guaranteed per month

AD UNITS: 728x90 • 300x250 • 300x600 • 300x50 Mobile


PREMIUM DIRECTORY LISTINGSOur guides and directories at CharlotteParent.com are one of the top reasons parents visit our website. Get your business in front of a targeted audience and build SEO at the same time.

LISTING PACKAGE:• One year program• Enhanced listing page that includes photos,

company description and logo, links to business website, video and more

• Premium positioning within directory search results

FEATURED CALENDAR EVENTOur calendar is the most visited page on CharlotteParent.com and the top local resource for daily things to do with kids in Charlotte. Your event or activity will rise above the rest as a Featured Calendar Event.

CALENDAR PACKAGE:• Exclusive placement at the top of the events calendar on the day of the event• An event landing page including an image, map, live hyperlink and event text• Two event posts on Charlotte Parent’s social media feeds during the week

leading up to the event date

ENHANCED DIGITAL LISTINGS


EMAIL MARKETING

e-newsletter title description distribution

FYI Helpful tips, links to parenting stories and our best features in print and web, plus exclusive contests and offers.

13,926 subscribers monthly on first Tuesday

Family Fun Planner A weekly newsletter with editors’ picks of weekend calendar events. For families and children of all ages.

14,591 subscribers weekly on Thursday

tile ad160 x 150

leaderboard 640x120

doubletile ad

160 x 300

Our rapidly growing newsletters offer subscribers helpful parenting tips and advice on things to do with kids of all ages in Charlotte. Deliver your message or special offer directly to the inboxes of a niche, opt-in audience.

EXCLUSIVE DEDICATED E-BLASTS (SPONSORED NEWSLETTER)• Send a unique message to our subscribers where your brand has 100%

ownership of the email message and content• Email must feature an special offer or timely event with a strong call to action• Sold at a flat rate, per send - reach up to 15,500 subscribers• Limited inventory, dates based on availability

E-NEWSLETTER DISPLAY ADS:• Present your brand along with hyper-local, curated content• Sold weekly, at a flat rate, per e-newsletter• Available ad sizes: Leaderboard (640x120), double tile ad (160x300), tile ad

(160x150)• Two e-newsletter options


DIGITAL SPONSORED CONTENT

We have the ability to produce authentic and inspiring content that allows your business to publish on our site through native advertising.

SPONSORED CONTENT PACKAGE:• 1-month campaign• 1 article produced by Charlotte Parent’s in-house content team• 1 dedicated article page (advertiser owns display advertising on page)

• Advertiser can provide up to 50 words for a company profile and link. This information will appear on the bottom of dedicated advertiser page, below the article.

• 2-week placement on Charlotte Parent’s home page feed (includes title, image, business name) and within the “Partner Content” feed - this appears on the right rail and runs sitewide; 100,000 impressions guaranteed.

• Additional site placement for 1 month within one of the featured website sections (Things to Do, Travel, etc.)

• 1 social push (posted once on Facebook and Twitter); content is labeled as “sponsored” and advertiser is tagged.

• Additional content syndication within 1 weekly e-newsletter


Be the exclusive sponsor on some of our most visited special web pages of the year. Examples include area Pumpkin Picking guides, Easter Egg Hunt roundups, Summer Outdoor Concert lists and more.

PACKAGE DETAILS:

• One month program

• Exclusive article sponsorship with business name, logo and business link at the top of the article landing page

• Leaderboard display ad placement on the article page

• One run-of-site ad (300x600) to run for one month, timed with the release of the article

• Sponsorship sold on a monthly basis at a flat fee

SEASONAL STORY SPONSOR


PACKAGE DETAILS:

• 1 full page ad in one one issue of Charlotte Parent magazine promoting the contest and your business (Ad designed by in-house team)

• 1 dedicated web page promoting the sponsor and contest. Page can include image gallery and video from sponsor.

• Contest hosted through Charlotte Parent’s contest platform

• 2 run-of-site display ads featuring the destination and contest on CharlotteParent.com (728x90 and 300x250)

• 1 dedicated e-blast to the entire Charlotte Parent subscriber list (min 15,000 subscribers) promoting the contest and sponsor

• 2 e-newsletters mentions - promoting contest and sponsor during the month of the contest

• 9 social posts on Facebook (14k followers), Twitter (6.5k followers) and Instagram (2.5k followers). 4 posts on Facebook, 4 posts on twitter and 1 on Instagram.

• Charlotte Parent will provide the sponsor with all email addresses collected during the contest promotion period.

CONTEST PACKAGE

Promote your brand and grow your email database through an interactive contest. Our monthly contest package allows you to reach our engaged audience through print, website, social and e-newsletter placements.

Prize includes:• Two-night bed & breakfast package

for a family of four at the Village Hotel on Biltmore Estate

• Deluxe room with one king or two double beds• Length of stay admission to Biltmore House for four people• Audio Guide for the Biltmore House for four people• Biltmore Souvenir Guidebook per family• Complimentary estate shuttle service• Breakfast daily at Village Social for four people

Win a trip to

Biltmo�

Win a two-night getaway to the Biltmore Estate in Asheville, North CarolinaSet on 8,000 acres in the Blue Ridge Mountains, the Village Hotel is the perfect home base to explore the Biltmore Estate. An easy stroll from your guest room takes you to outdoor activities, the Winery, shopping, and the restaurants of Antler Hill. A seasonal outdoor pool, fi tness center and casual dining is off ered at the hotel. Guests also have access to The Spa Biltmore in The Inn on Biltmore Estate.

Enter to Win July 26-August 23 at CharlotteParent.com/biltmore


tile ad160 x 150

leaderboard: 640x120

doubletile ad

160 x 300

large rectangle 300 x 250

medium rectangle 300 x 250

leaderboard 728 x 90

2018 DIGITAL SPECS + REQUIREMENTS

DIGITAL ADS:• SPECS:

• 728x90 (leaderboard)• 300x50 (mobile leaderboard)• 300x600 (large rectangle)• 300x250 (medium rectangle)

• SUPPORTED AD TYPES:

• Static Ads: JPG, PNG• Animated Ads: GIF

• RESOLUTION: 72 dpi, Max File Size: 40KB for static/1MB for GIF

• PLEASE PROVIDE: URL with artwork

SPONSORED DIGITAL CONTENT:• LOGO: high resolution JPG• IMAGES: 5 horizontal images, 800 px wide• ARTICLE: Max 250 words• PLEASE PROVIDE: URLs• DISPLAY ADS:

• 728x90, 300x50, 300x250

SEASONAL STORY SPONSOR:• LOGO: high resolution JPG• DISPLAY ADS:

• 728x90, 300x50, 300x250

ENHANCED LISTINGS

Premium Directory Listings

• IMAGES: Up to 5 horizontal images, high resolution (min 300 px wide)

• LOGO: Must be SQUARE (200 x 200 px); if a square logo is unavailable for your business, a 200x200 px image can be used in place of the logo.

• COPY: up to 150 words• PLEASE PROVIDE: URL• VIDEO (optional): embedded code

Featured Calendar Event

• IMAGES: One horizontal image, high resolution (min 300px wide)

• COPY: up to 150 words• PLEASE PROVIDE: URL

DEADLINES: 72 HOURS FOR ‘CAMERA-READY’ AD; 5-7 BUSINESS DAYS FOR BUILDS SEND MATERIALS TO: [email protected]

EMAIL MARKETING:• SPECS:

• 640x120 (leaderboard)• 160x300 (double tile)• 160x150 (tile ad)

• SUPPORTED AD TYPES: JPG or PNG • RESOLUTION: 72 dpi• PLEASE PROVIDE: URL for ad

DEDICATED E-BLAST: • SPECS: 600x800 (JPG or PNG, 72 dpi)• COPY: 100 words max (text file)• PLEASE PROVIDE:

• URLs for copy/ad• Subject line of email


2018 ANNUAL PUBLICATIONS

F R E E

2017-2018

A PUBLICATION OF

SCHOOLCHOICESIs it time to make

a change?

6 REASONS

TO CONSIDER

PRIVATE SCHOOL

GAINING STEAM

How arts are enhancing

STEM programs

105 EDUCATION

RESOURCES

Private, Public and

Charter Schools

ad type size 1x 3x 6x 10x 10+

full page 7.125 x 9.25$2,890 $2,635 $2,400 $2,230 $1,990full page bleed 8.875 x 11.125

trim size 8.375 x 10.625

1/2 page (H) 7.125 x 4.5(V) 3.475 x 9.25

$1,870 $1,600 $1,460 $1,370 $1,230

1/4 page 3.475 x 4.5 $1,235 $1,060 $980 $920 $830

1/8 page 3.475 x 2.187 $900 $780 $725 $690 $625

1/9 page/BD* 2.2625 x 2.875 $375 -- $295 -- $255

*Business Directory

publication distribution

GPS {Go. Play. See}JUNE45,000 copies

GPS {Go. Play. See} is our annual guide for navigating family life in the Charlotte region. This magazine encourages parents to go do more with over 500 recommendations for places to play and things to do. GPS delivers the inside scoop on Charlotte-area neighborhoods and all the best family-friendly places to eat, play and shop in our annual Readers’ Favorites list.

Distributed throughout the year at our regular distribution drops as well as in newcomer packages at:

• Real estate offices• Relocation offices• Corporate campuses • Select special events

Education GuideNOVEMBER45,000 copies

This comprehensive guide covers private, charter and public schools in Cabarrus, Gaston, Iredell, Lincoln, Mecklenburg, Union and York counties. This sought-after guide is also filled with thoughtful features on important education issues for parents of students from preschool to high school.

Distributed throughout the year at our regular distribution drops as well as:

• Back-to-School events• Education fairs• College fairs• Corporate campuses• Select special events


ACCEPTED IMAGE FORMATS• PDF, EPS, TIFF, JPEG, BMP formats are acceptable. (Adobe Acrobat 6 PDFs or newer versions

preferred.) • Resolution should be 300 dpi. All files must be CMYK. (4-color process)• All fonts should be embedded or converted to outlines, unless font files are submitted with

your creative.

ACCEPTED PROGRAM FILES• Adobe InDesign CS6 or earlier.• Photoshop CS6 or earlier. All files must be CMYK.• Adobe Illustrator CS6 or earlier. Convert type to outlines or supply fonts. All files must be CMYK.

COVER & INTERIOR ADSCover ads are printed on enamel coated paper. Materials should be provided at 240 line screen and 300 dpi. Interior ads are printed on newsprint and should be 240 line screen.

COLOR: CMYKAll color must be composed of only CMYK variables. We print using 4-color process therefore cannot print any spot colors. Please convert your spot colors to CMYK to ensure the closest possible match.

BLACK-AND-WHITE ADSBlack-and-white (grayscale mode) ads must be built using black ink only. Printing will appear muddy when color is in the ad. Check all logos, art, photos, etc. to be certain they have been stripped of any color (RGB, CMYK, or Spot) and are grayscale only.

TOTAL INK DENSITYTotal Ink Density is the amount of ink allowed to accumulate in a given area. This limit should not be higher than 240%. Dark reproduction and smudging may occur if the limit is set higher.

SMALL TEXTTo preserve legibility, small type (smaller than 10 pt.) should not be composed of multiple colors. Small text also should not be reversed on a four-color or black background. Serif fonts are not recommended for 10 pt. type or smaller.

BLEEDSBleeds are available for full-page ads only. Check with your account representative for specs.

AD SPECIFICATIONS

AD TYPE SIZE (W x H, INCHES)

full page 7.125 x 9.25

full page bleed 8.875 x 11.125 (includes bleed)trim size (8.375 x 10.625)

1/2 page (H) 7.125 x 4.5 1/2 page (V) 3.475 x 9.251/3 page (H) 7.125 x 2.951/3 page (V) 3.475 x 6.0931/4 page 3.475 x 4.51/6 page 3.475 x 2.951/8 page 3.475 x 2.187

business directory (6x min.)

1/9 page 2.2625 x 2.875

WE ARE NOT RESPONSIBLE FOR

THE REPRODUCTION QUALITY OF ADS

RECEIVED THAT DO NOT CONFORM TO OUR

SPECIFICATIONS.

1/2 V 3.475 x 9.25

1/8 3.475 x 2.187

1/4 3.475 x 4.5

1/2 H7.125 x 4.5

1/8 3.475 x 2.187

Full Page 7.125 x 9.25

full page bleed 8.875 x 11.125

document trim size: 8.375 x10.625

1/3 V3.475 x 6.093

1/63.475 x 2.95

1/3 H 7.125 x 2.95

1/6 3.475 x 2.95

2018 PRINT SPECS + REQUIREMENTS

Email ad materials and camera ready ads directly to your sales rep or [email protected]

GET IN TOUCH: Call 704-344-1980 or email [email protected].

2018 MEDIA KIT - Charlotte Parent MEDIA KIT 2018 No...SOURCE: 2017 MEDIA AUDIT AND 2016 PARENT...

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Transcript of 2018 MEDIA KIT - Charlotte Parent MEDIA KIT 2018 No...SOURCE: 2017 MEDIA AUDIT AND 2016 PARENT...