2018 Impact Report

OUR CHAPTER

Ronald McDonald House Charities of Alabama (RMHCA) is an independent, nonprofit 501(c)(3) organization that provides comfort and care to the whole family whenthey must travel far from home to seek medical care for their sick or injured child.

The charity envisions a community where families never confront their challenges alone but instead find comfort, encouragement and support in their quest for hope, happiness and growth.

Each night, we care for 73 families at our Ronald McDonald House, located just one block from Children’s of Alabama and UAB Hospital. The Ronald McDonald Family Rooms at DCH Regional Medical Center in Tuscaloosa and at UAB Women & Infants Center in Birmingham provide respite for families whose children are cared for on the pediatric unit and NICU. Our Happy Wheels Cart brings the hospitality and warmth of our charity to families who are waiting to see the doctors within Children’s of Alabama.

Trenton Moore has cerebral palsy and came to Birmingham for what his family hoped would be a life-changing surgery.

“Before we got here, Trenton didn’t realize he had the possibility of walking,” Melinda Dooley, his grandmother, said.

But Trenton’s future was open to a new path because of his family’s determination and the Ronald McDonald House.

“Caring for Trenton wouldn’t have been possible if we’d had to stay at a hotel,” his grandfather, Vince Dooley, said.

The Ronald McDonald House doesn’t just save families travel and lodging expenses. It’s a comforting environment where they can be supported and encouraged.

“There’s always hope. But before the Ronald McDonald House it was more like feeling helpless. You just hope for the best and we’ve had a better outcome than I could ever hope for,” Vince said.

Katherine Estes BillmeierChief Executive Officer

Visit RMHCA.org to learn more about our programs and sign up for our e-newsletter. Follow us on social media @rmhcalabama

In 2018, we witnessed a tremendous transformation in all things. In January, we opened our Max and Lorayne Cooper East Wing expansion, nearly doubling our footprint, while also opening a new Ronald McDonald Family Room at UAB Women & Infants Center. These expansions combined with internal program growth like our Happy Wheels Cart enabled us to serve more than 7,800 families in 2018. Transformational indeed!

Thanks to the support we received from you, our donors and our volunteers, we were able to exceed our annual revenues by 12% and increased our volunteer base by 614%.

Having reached our strategic goals with the completion of the East Wing and new Family Room, we updated our Strategic Plan in 2018. The RMHCA Impact Strategy for 2019-2021 focuses on three strategic priorities: improving operational performance, reinforcing/expanding support and expanding service reach. The initiatives and corresponding metrics will ensure our continued program growth and sustainability through 2021 and beyond, so that we may keep families together and near to the resources they need to care for their sick children.

As always, YOU are an important part of transformation—you help turn sadness into a smile, fear into encouragement, and despair into hope.

Thank you for enabling us to provide a community that fosters family togetherness.

Gratefully yours,

Chief Executive OfficerRonald McDonald House Charities® of Alabama

OUR COVER FAMILY

RMHCA ExpansionIn January 2018, RMHCA and its supporters celebrated the opening of the Max and Lorayne Cooper East wing expansion at the Ronald McDonald House as well as the opening of the charity’s newest Ronald McDonald Family Room, located at UAB Women & Infants Center in Birmingham.

The generous community of RMHCA supporters made this expansion possible and should feel proud to know that their efforts have helped so many more families who deserve to be together, even when they travel hours from home for their child’s medical care.

At our House, we provided 1,699 family stays in 2018. That’s 803 more than in 2017!

At the Ronald McDonald Family Room at UAB Women & Infants Center, we helped 808 families we may not have been able to reach before.

To help serve our expansion, our number of volunteers has increased 614%.

2,861 donors contributed financial & in-kind donations that supported our program budget and household supply needs.

Our increased annual program budget of $2 million provides so much to families who want to be together.

1,699

808

3,933

$2million

2,861

In 2018, the Ronald McDonald House provided 1,699 family stays for 897 families, many of whom traveled to Birmingham more than once to seek medical care for their child.

Ronald McDonald House®

Most families served are from Alabama but many others hailed from 15 additional U.S. states and 1 other country. Families most often came from these Alabama counties (with a tie for fifth place):

There is no fee to stay at the Ronald McDonald House. We save families an average of $371 per day on expenses when they must be away from home.

The average number of nights a family stays at our House.

Top 5 diagnoses for RMHCA families

11 150

The longest stay of 2018.

18,288

Room nights provided in 2018.

Premature birth

Heart/Cardiovascular

Brain/Neurological

Cancer

Stomach/GI Tract

Montgomery Co. (111)

Elmore Co. (65)

Houston Co. (132)Mobile Co. (122)

Madison Co. (76)

Calhoun Co. (65)

Ronald McDonald Family Room® at UAB Women & Infants Center

This special space is located within the Continuing Care Nursery (CCN) at UAB Women & Infants Center. This is so important because parents don’t have to leave their child to get a meal, a shower, some sleep or even just to relax.

In the kitchen, guests can sit at one of the tables to enjoy a snack or play a board game. Steps away, comfy couches are the perfect spot to read, watch TV or join one of the craft activities that happen each week. There is also a washer and dryer, showers and 3 sleeping rooms.

808 families enjoyed the amenities and/or sleep rooms in 2018

Parents were able to grab a snack, participate in activities, wash laundry, watch TV or read and use the sleep rooms 11,877 times.

A team of 4 RMHCA staff members (1 full-time, 3 part-time) manage the Family Room

Parents slept 334 nights in our 3 sleeping rooms to be near to their baby

808

11,877

4

334

Ronald McDonald Family Room® at DCH Regional Medical Center

This unique room provides a quiet area for parents to rest and take a break while their child is in the hospital.

Located within the pediatric unit and steps from the NICU, the Ronald McDonald Family Room at DCH Regional Medical Center keeps the family unit together. Research also shows that being close helps parents communicate better with doctors and nurses.

The Tuscaloosa community is generously involved in making sure the family room is stocked with supplies.

Families visited more than 550 times to rest and relax in the reading chairs, to grab a snack, use the computer, wash laundry and enjoy the playroom.

The Happy Wheels Cart is a hospitality program that enables RMHCA to reach even more families at Children’s of Alabama. Volunteers provide snacks, juice boxes or water and activity books to grateful patients and their parents who appreciate a pick-me-up while going to a from doctor appointments.

volunteer hours

Happy Wheels Cart

230

children served

3,185

parents served

2,037

money saved by parents on snacks

$10,221.75

Giving Hands, Open Hearts

volunteers

Volunteer efforts saved the House $208,062.60* in expenses, which means we can focus our resources on families in need.

Volunteers keep the heart of our charity beating through their time and talents! Our individual and meal volunteers grew in conjunction with the opening of our House expansion. We are grateful for the enthusiasm, passion and smiles of all our volunteers!

3.933

403meals provided by volunteers

8,247 total volunteer hours that helped RMHCA families feel more at home.

*Based on the 2018 Value of Volunteer time rate set by the Independent Sector

2018 Financials

100

57

COMMUNITY DRIVEN

OPERATING REVENUES

IndividualsSignature EventsMcDonald’s (includes Donation boxes)FoundationsCorporations/Organizations

$1,172,740 $496,217

$197,279 $101,410

$75,172

57%24%10%

5%4%

Total $2,042,818

Because of donors like you, RMHCA was able to surpass its Annual Fund budget goal of $2 million in 2018. None of this would have happened without the stalwart support of 2,861 individuals, foundations, businesses and community groups. RMHCA is proud to report our board and staff giving is at 100% again in 2018.

The largest stream of revenue was from individual donors from our Max Cooper Society. This leadership giving society includes individuals who gave $1,000 or more annually to the charity. The society grew exponentially in new donors and in revenue. These generous annual donors were 35 % of the contributions received and we saw a 128% increase of this revenue. Foundations and Corporations continued to support their investment last year with 9% of the contributions received in 2018. Our mission partner, McDonald’s remains a steadfast partner through various channels with 10% of the contributions received in 2018. Workplace giving also had an increase of 112%, accounting for 9% of contributions.

We continue to spread awareness and raise crucial funds with our specialty vehicle tag donors and raised approximately $30,000.

RMHCA receives no federal or state grants. The community’s generosity powers our charity.

Approximately 57% of our program budget was met thanks to Max Cooper Society memberships, United Way of Central Alabama and workplace giving, community events, pop tab recycling, vehicle tag sales and donations made by board, staff and guest families.

100% of a donation made directly to RMHCA remains in Birmingham to support families served through our programs.

100%

Thank you to our 2018 Corporate & Foundation Donors

MAJOR DONORSADPi Samford UniversityADPi University of AlabamaBrasfield & Gorrie, Inc.Brother’s Recycling Company, Inc.Caring Foundation BCBS of AlabamaCharles and Estelle Campbell FoundationChildren’s of AlabamaCoca-Cola Company, Inc.Crippled Children’s FoundationDillard’s, Inc.Estate of Marjorie L. Taylor

Independent Presbyterian Church FoundationJay L. Smith FoundationLa-Z-Boy Furniture Galleries, Inc.Max and Lorayne Cooper FoundationMcDonald’s Owner-OperatorsMcDonald’s Inspiration Celebration Gospel TourMedical Properties Trust, Inc.Mercedes-Benz U.S. InternationalNational Peanut Festival AssociationProtective Life FoundationRegions Bank

Robert R. Meyer FoundationRonald McDonald House Junior BoardS T Killiam Family FoundationSusan Mott Webb Charitable TrustUAB HospitalUnited-Johnson Brothers of AlabamaUnited Way of Central AlabamaWells FargoWind Creek Hospitality

2018 Max Cooper Society

HEART OF GOLDDonald and Ann CappsTerri LyonPatricia Raczynski

HEART OF HOPECathy and Jim BlackCatherine and Emmett McLeanNorth Alabama Fabricating CompanyTruitt Insurance & Bonding

HEART OF COURAGEPaul BeasleyKasey BurlesonDenny CampbellKathy and Jim EmisonMartha and Brooks EmoryCarol FiedlerLeslie FullerMary and Marc GrahovacAlva M. Grimsley IIICindy and Pete HodoWendy and Michael G. JonesKimerling Family Foundation Harold M. LeeKatrina and Jeff LoganMcIlvaine FamilyAndy and Ruth Ann PetersMr. and Mrs. Paul SharbelSandra B. Thurmond

HEART OF COMPASSIONMartha AdamsTracey and Bob BarkerRichard J. BielenJason and Wyspr BlackDon BlumenthalLisa and Allen BoltonRick and Nila BritziusBrenda BrownBebe and Charlie BuggBob and Becky CastleberryMr. and Mrs. Thomas C. ClarkElizabeth CollierCrimson Contractors, Inc.Jill and Bob CrawfordRobert GrasserJoseph R. HandMary Ellen and Rick Hanna Jr.Ronald HirnDarcy HlavatyJack N. JohnsonTheressa KeyJamie MerrimanWilliam MillerTerry MooreCurt MorrisNicholas Family CircusWilliam M. PattersonSteve PlonkaAimee and William D. Puckett IITony RiddlehooverDowd RitterBetty O. SnoddyRebecca ToleneDonald VinzantAmy WalterAmanda Wilson

Events with a Purpose

More than 1,000 supporters attended our 3 Signature Events in 2018, which include

Red Shoe Run, the Ronald McDonald House Classic Golf

Tournament and Heart of the HouseGala (middle and bottom of this page).

Dozens more hosted additional Community Events to fund our mission, including the Junior Board’s Red Carpet Rendezvous (top left) and Sweet Home

Brews and the Student Leadership Council’s annual Bowl-a-palooza (top right).

These events were a great time and anopportunity to share RMHCA’s mission.

PresidentRandy Nichols, Massey, Stotser & Nichols, P.C.

Immediate Past PresidentRick Hanna Jr., McDonald’s

Vice President & TreasurerWil Puckett II, Renasant Bank

SecretaryJeff Logan, Owner, Birmingham Barons

Assistant SecretaryBob Crawford, United-Johnson Brothers of Alabama

RMHCA Co-Founder Max Cooper, McDonald’s (1916-2015)

RMHCA Co-Founder Marianne Sharbel, Concepts Public Relations

Ex-officio memberKatherine Estes Billmeier, Chief Executive Officer of Ronald McDonald House Charities of Alabama

Bob Barker, Barker AdvertisingJason Black, McDonald’sAllen Bolton, UABDavid Clark, Bridgeworth FinancialDr. Mitch Cohen, UAB Pediatrics & Children’s of AlabamaJack Darnall, Brasfield & GorrieJ. Brooks Emory IV, Bank of AmericaMary Kathryn Emison, Community LeaderMary Grahovac, Protective LifeCindy Hodo, Quest Group LLCMichael Jones, Regions BankEmmett McLean, Medical Properties TrustDoug Moore, LogistaIsrael Perez, BBVA CompassTraci Swann, DCH Medical CenterJeff Sweatt, WIAT CBS 42Dale Thornton, McDonald’sSandra (Sandy) Thurmond, Children’s of AlabamaMichael J. Velezis, Blue Cross Blue Shield of Alabama

Chris Ellis, Director of OperationsApril Dickerson, Director of Family ProgrammingStephanie Langford, Marketing & Communications DirectorKathy Robson, Director of DevelopmentDeborah Bray, Administrative AssistantJacob Brown, Family Care Specialist IIJaime Collier, Family Care Specialist IIAlexa Dahlin, Development AssistantBrianne Denley, Communications CoordinatorSandra Hall, Meal Program CoordinatorKatie Hannah, Special Events ManagerAlice Taylor, Volunteer CoordinatorJerrod Thomas, Facility ManagerLisa VanZandt, Ronald McDonald Family Room Manager at UAB Women & Infants Center

Family Care SpecialistsAnne BlanpiedYarlleina HardyRunda HeardAnn JacksonJennifer JensenStephen LakeEmily LayfieldPatsy McCallCynthia ThompsonKathy Willis

OUR LEADERSHIP OUR STAFF

Kathy Baggio, Past Board PresidentEleanor BarnesJim BlackBebe BuggDr. Robert CastleberryMary Ellen ClarkCharlie CollatMemily Colvin, Past Board PresidentBob CrawfordDenson Franklin, IIIJoAnn GaedeSims GarrisonLeisha HarrisJimmy HollowayDebbie KikerDavid KimerlingSarah Jane KnottJeff LoganAlan Lott, Past Board PresidentJordan DeMossKeri Till MasseyLori MolerSantiago NegreAndy & Ruth Ann PetersPatricia Pritchett, Past Board PresidentEva RobertsonRick RothMickey RubensteinMichael SchilleciTodd SharleyFrederic Smith, Past Board PresidentConnie SteinErnest Stevens, Past Board PresidentLarry ThorntonBen WeilAmanda Wilson, Past Board PresidentDoris Haver Wilson

OUR ADVISORY COUNCIL

Mary Wallace Hannon, PresidentPhilip Quinnelly, Vice PresidentAlexis Paine, House ChairBrenton Bellomy, Marketing & Social Media ChairEdward Smith, Membership ChairZach Standfield, Treasurer

Schaefer AmosClayton AndersonLogan AnezShayla BatemanBlair BrownRebecca BrownCatharine Chow-WahAvery DuckworthMcKinley DunnAaron FobianLyndsey GoldenDana GreenAdrienne GunselmanLindsey GuyJackson HarmeningCaroline HarrisChandler HeadSantiago HechartKatie HensonHeath HolmesBrittany HurdCara IrelandMcKenzie JonesWill KendallLiza KoepselMichelle Kung

Caleb Mills, President Jehme Pruitt, Vice President Erica Miller, Fundraising CoordinatorKelly Lao, Communications CoordinatorNoel Rengering, Volunteer CoordinatorChandler CoshattJack DicenGrace HamBebe HollowaySkylar JohnstonDelaney LangstonMary Grace LorinoCollins McMurrayJonathan StoreyErica MillerEwere OkohMaryl StoneChristian Wolf

JUNIOR BOARD STUDENT LEADERSHIP COUNCIL2018-2019

Ian McVittieKathleen MoffitMichael MoussalliRyan NorrisMelissa RobinsonKaity SandfordMargaret SharbelAshton ShropshireSarah SilversteinShane SlaughterJP SloanRosemary TurnerRebecca VeaseyTricia WenkeEthan WilkinsonClaire WilliamsonMaddie WillingsTeri Young