2018 ECONOMIC IMPACT & VISITOR PROFILE...Source: 2018 Economic Impact Study & Visitor Profile:...
Transcript of 2018 ECONOMIC IMPACT & VISITOR PROFILE...Source: 2018 Economic Impact Study & Visitor Profile:...
• The Kansas City region hosted 25.2 million visitors in 2018.
• The average number of nights spent in Kansas City on an overnight trip was 2.7 nights, up from 2.3 nights in 2016. The average travel party size was 2.7 persons.
• 70% of Kansas City visitors were very satisfied with their overall trip experience. The next highest ranking category for satisfaction was quality of the food at 64%.
VISITOR MARKET ASSESSMENT
KC BUSINESS/LEISURE TRAVEL
Leisure 82% - 7.7 Million
Business Day Trips 15% - 1.4 Million
Business/Leisure 3% - 400,000
47%OVERNIGHT
TRIPS
-- 11.9 M --
53%DAY TRIPS
-- 13.3 M --
TOTAL TRIPS = 25.2 MILLION
VISITORS BY STATEOVERNIGHT TRIP PLANNING Hotel/Resort
Advice - Friends/Family
Online Travel Agency
Social Media
Destination Websites
Travel Co. Websites
Airline
Auto Club/AAA
Travel Agent/Company
Travel Guide
0% 5% 10% 15% 20%
17%
12%
13%
8%
8%
8%
11%
8%
8%
4%
2018 ECONOMIC IMPACT & VISITOR PROFILE
MAIN PURPOSE OF TRIP
42%Visiting Friends
& Family
OVERNIGHT LEISURE
OVERNIGHT BUSINESS
12%SpecialEvent
7%City Trip
5%Touring
4% Theme Park
10%Other
Business Trip6%
Convention
4%
BusinessLeisure
4%
6%Casino
Misc.Overnight
Leisure
* DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by The Nielsen Company. The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas within their business.
TOTAL VISITORS 2009-2018 (millions)
26
24
22
20
18
% CHANGE
2009 2010 2011 2012 2013 2014 2015 2016 2018
24.6725.20
20.8021.56 21.78 21.82
22.8423.98
-5.7% 3.7% 1.0% 0.2% 4.7% 5.0% 2.9% 2.1% 0%
25.20
20%14%
64%29%
5%8% 3%
5%
---3%
3%5%
2%4%
1%3%
DAY %OVERNIGHT %
LENGTH OF TRIP PLANNING More than 1 year in advance 4% 6-12 months 12% 3-5 months 16% 2 months 18% 1 month or less 37% Did not plan in advance 14%
VISITORS BY DMA
DMA * DAY OVERNIGHT
Kansas City, KS-MO 35% 9%
St. Louis, MO/IL 11% 8%
Springfield, MO 10% 4%
St. Joseph, MO/KS 7% 1%
Topeka, KS 7% 4%
Columbia/Jefferson City, MO 5% 6%
Joplin/Pittsburg, MO/KS 5% 3%
Omaha, NE/IA 3% 5%
Wichita/Hutchinson, KS 3% 7%
Des Moines/Ames, IA 2% 3%
Lincoln/Hastings/Kearney, NE 2% 2%
Chicago, IL 1% 2%
Ft. Smith, AR 1% 3%
Business + Business/Leisure total trips grew by 300K from 2016.
TOURISM ECONOMIC IMPACT
VISITOR SPENDING BY COUNTY
Source: 2018 Economic Impact Study & Visitor Profile: Tourism Economics, an Oxford Economics Company - Longwoods International
TOURISM SPENDING BY CATEGORY (millions)
Total Economic Impact of Tourism u $5.6 billionVisitor Spending u $3.4 billion
Visitor spending remained strong in 2018, generating a $10M increase in state and local taxes over 2016.
Jobs u 48,350Wages u $1.8 billion
1 in 19.9 jobs (5%) in the region are sustained by tourism either directly or indirectly.
Federal Tax Revenue u $412 millionState Tax Revenue u $168 millionLocal Tax Revenue u $221 million
State and local taxes generated saved each household approximately $550 in taxes.
JACKSON46.9%
CLAY9.6%
PLATTE15%
WYANDOTTE6.1%
JOHNSON22.3%
Expenditure % of Total Clay, Jackson, Platte, Johnson, Wyandotte, Missouri KansasCategory Total Spending Missouri Missouri Missouri Kansas Kansas Total Total
Air Transport 8.1% $279.80 $- $- $276.80 $3.00 $- $276.80 $3.00
Other Transport 3.9% $135.40 $4.50 $70.80 $14.30 $38.10 $7.80 $89.50 $45.90
Retail Trade 19.5% $669.60 $83.40 $333.70 $46.90 $163.60 $42.00 $464.00 $205.60
Gasoline Stations 6.5% $223.70 $22.20 $114.10 $19.70 $55.70 $12.10 $155.90 $67.80
Recreation 13.0% $446.80 $77.60 $248.50 $26.00 $62.60 $32.10 $352.10 $94.70
Lodging 26.2% $903.00 $58.00 $441.50 $98.10 $236.80 $68.60 $597.60 $305.30
Food & Beverage 22.8% $784.30 $95.80 $396.20 $51.30 $194.90 $46.00 $543.30 $240.90
Total Direct Spending -- $3,442.50 $341.50 $1,604.70 $533.10 $754.70 $208.60 $2,479.30 $963.20
Indirect & Induced -- $2,160.20 $198.60 $1,025.60 $308.50 $497.00 $130.40 $1,532.80 $627.40
Total Economic Impact -- $5,602.70 $540.10 $2,630.30 $841.70 $1,251.70 $339.00 $4,012.10 $1,590.70
Share of KC -- 100% 9.6% 46.9% 15% 22.3% 6.1% 71.6% 28.4%
AVERAGE EXPENDITURES PER PERSON by Sector
EXPENDITURE DAY OVERNIGHT
Lodging N/A $71
Retail $22 $29
Food/Beverage $20 $42
Recreation/Sightseeing/Entertainment $12 $23
Transportation in Destination $11 $17
TOP ACTIVITIES
ACTIVITY DAY OVERNIGHT
Shopping 37% 33%
Bar/Nightclub 8% 19%
Zoo 8% 5%
Museum 7% 14%
Casino 6% 17%
Fine Dining 6% 11%
Landmark/Historic Site 6% 12%
Fair/Exhibition/Festival 5% 5%
Pro/College Sports 5% 8%
Theme Park 5% 6%
Concerts 4% 5%
Theater 4% 4%
Waterparks 4% 3%
Art Gallery 3% 4%
Business Meeting 3% 6%
National/State Park 3% 6%
Brewery 2% 7%
Dance -- 2%