2017 RATES - Swissquote · pepsico kellogg’s yakult general mills nestlÉ campbell’s foxconn...
Transcript of 2017 RATES - Swissquote · pepsico kellogg’s yakult general mills nestlÉ campbell’s foxconn...
PUBLICATION DATES
Issue Advertising closing Publication date date and printing materials submission deadline 1/2017 20.01.2017 16.02.2017
2/2017 24.03.2017 20.04.2017
3/2017 26.05.2017 22.06.2017
4/2017 28.07.2017 24.08.2017
5/2017 22.09.2017 19.10.2017
6/2017 17.11.2017 14.12.2017
With the launch of its own business publication, Swissquote Bank is expanding its offering and branching out into a completely new area.
The magazine is produced in three languages and covers the whole of Switzerland. It is an ideal complement to the information available on the web, featuring in-depth articles and cutting-edge analysis on every sector of the economy. It covers a broad spectrum of views, including financial experts, leading figures from politics and industry as well as analysts, allowing readers to form a sound opinion prior to making an investment online.
Swissquote Magazine is published six times a year and is available in kiosks or via subscription.
SWISSQUOTE MAGAZINE - 2017 RATES
FINANCE AND TECHNOLOGY UNPACKED
SWISSQUOTE FACTS – PREMIUM QUALITY AND TRANSPARENCY IN SERVICES
> National distribution, three languages (French, German, English), reservations possible for the full edition or separately
> Total REMP-certified circulation 2016 : 50’756,
+ 2.6% increase of the print run in comparison with the previous year. Still the largest REMP certified publication in the category financial and economic press in Switzerland(excluding inserts/
free magazines). Customer subscriptions / target delivery for customers 49‘278 (97%)
> Precise target groups (men 40-49 years, high
incomes CHF 10k++, clear personal interests) > Low external overlap to other print media.
At SWISSQUOTE Magazine the advertising medium is clever invested.
> Distribution & Subscriptions :
• Subscriptions reserved for Swissquote clients, mailed to the private address of premium clients
• Subscriptions available to non-clients for CHF 40 per year
• Electronic version is available at www.swissquote.com to all 220,000 clients
• Throughout Switzerland at CHF 9 > A clean, modern, design
PLACEMENT INTHE MAGAZINE
SWISSQUOTE MAGAZINE - 2017 RATES
FEATURE Investigations, interviewsand reporting on currentevents (robotics, the babyboomer market, tourism 2.0,the automotive industry, etc.)
LIFESTYLE High-tech, Automobiles,Travel, Sports, Shop
SCANS A panorama of economicand financial news (news,figures, quotations,graphics)
ANALYSIS Investment advice fromexperts
PORTRAIT Behind the scenes at alisted Swiss or foreigncompany
DOSSIER
YElp UpwORk TRIpADVISOR HOUZZ BlABlACAR pROSpER SHAREDESk
lOGITECH
Art of the rebrand
AnAlYSISWhat’s next for Volkswagen?
FORMUlA EThe future of motor racing
SHARINGECONOMYTHIS IS juST THE bEGINNINGwhy Uber, Airbnb and lending Club are raising billions
THE InTERVIEw
Olivier GrémillOn Airbnb Europe
New formula
N°1 march 2016 WWW.SWISSQUOTE.cOm chF 8.-
DOSSIER
DANONE PEPSICO KELLOGG’S YAKULT GENERAL MILLS NESTLÉ CAMPBELL’S
FOXCONNRise of the robots
ANALYSISIs the Swiss watch industry in crisis ?
MATCH GROUPGetting to know the leader in online dating
Superfood :the taste oftomorrow RECIPES FROM MULTINATIONALS The functional food boom The success of organic products Investigating the proteins market
N°2 MAY 2016 WWW.SWISSQUOTE.COM CHF 8.-
15 firms under the
magnifying glass
40-PAGE FEATURE
FINANCE AND TECHNOLOGY UNPACKED
PORTRAITGalenica, the ironhorse
THE MATCHRichemont vs LVMH
ANALYSISShould you be selling your tech shares ?
A new industrial revolution Swiss start-ups take to the skies The leisure drone boom
N°3 JULY 2016 WWW.SWISSQUOTE.COM CHF 8.-
THE INTERVIEW
JEAN-CHRISTOPHE ZUFFEREY
CEO of Sensefly
ATTACK OF THE DRONES
PARROT DJI GOPRO QUALCOMM GOOGLE AMBARELLA INVENSENSE
DOSSIER
FINANCE AND TECHNOLOGY UNPACKED
FIRST SOLAR VESTAS SQM SUNPOWER SOLARCITY SIEMENS ABB
ENTERTAINMENTThe Amusement Park Business
DORMA+KABAA HappyMarriage
ANALYSESHow to protect your portfolioafter Brexit
Why wind turbines, solar and hydropower are taking the lead over fossil fuels
N°4 SEPTEMBER 2016 WWW.SWISSQUOTE.COM CHF 8.-
ENERGY TAKES A NEW TURN
DOSSIER
AEROSPACE AUTOMOTIVE RENEWABLE ENERGY
30-PAGE REPORT
GAMINGIs it time for Microsoft to bow out ?
FINANCEStock Wars
ANALYSISThe kawaii recipe
FINANCE AND TECHNOLOGY UNPACKED
N°5 NOVEMBER 2016 WWW.SWISSQUOTE.COM CHF 8.-
DOSSIER
MOROCCO ON THE RISE
FINANCE AND TECHNOLOGY UNPACKED
TECHNOLOGYSatellites aiding investors
FINANCEEsoteric investments are back
ANALYSISBig data and health care
After S
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N°6 JANUARY 2017 WWW.SWISSQUOTE.COM CHF 8.-
DISR
UPTION
25 CO
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Elon Musk, CEO of Tesla and SpaceX
SNAP INC. AC IMMUNE SALESFORCE TENCENT MINDMAZE ALIBABA ACTELION
SWISSQUOTE MAGAZINE - 2017 RATES
CONTACTSAdvertisingINFOPLUS AGwww.i-plus.ch [email protected]
Watch and luxury item relations [email protected] Publisher and productionswissquote bankchemin de la crétaux 33 CH-1196 Glandtel. +41 (0) 22 999 95 44fax. +41 (0) 22 999 94 [email protected]
DELIVERY OF PRINTMATERIALS, COORDINATION
Delivery by electronic [email protected]
CoordinationINFOPLUS AGHans OttoTraubenweg 51CH-8700 Küsnachttel. +41 (0) 44 262 62 55www.i-plus.ch [email protected]
SOCIO-DEMOGRAPHIC DATA 2016
Circulation Total German FrenchTotal 89’000 56’000 33’000 Gender Total % %Men 65’000 78 67 Women 23’000 22 33
Age Total % Affinity14-34 31’000 31 111 35-54 33’000 33 10555++ 25’000 25 84 Higher education 45’000 45 174
Professional activity - full or part time Salaried professional 67’000 67 119 Self-employed 6’000 6 88Management 32’000 32 157 Non-management 35’000 35 98 Location: urban/city readership City/town 80’000 80 113 High household income, low income householdsUnder 8’000 CHF 34’000 34 67 8’-10’000 CHF 13’000 13 7810’-15’000 CHF 24’000 24 153 Over15’000 CHF 18’000 18 299Total 8’-15’000 CHF 55’000
TECHNICAL SPECIFICATIONS
Digital document to prepare printing Please send us your ads in digital file format together with a paper proof.
Print documentFormat: 200 x 260mm + 5mm bleed. High-resolution PDF, 300 dpi, CMYK, fonts included, double-pages deliveredas two separate pages.
Opening PanoramaFormat: two separate pages,200 x 260mm + 5 mm bleed.Open files (InDesign, images included 300 dpi. CMYK) or high-resolution PDF, 300 dpi, CMYK, fonts included.
Paper +100g (inside), +250g (cover)
Supported media CD, DVD, USB key
GERMAN + FRENCH
Source: MACH Basic 2016-2
SWISSQUOTE MAGAZINE - 2017 RATES
RANGE OF COVERAGE IN COMPETITIVE ENVIRONMENT
Swissquote Magazine
Total
Swissquote Magazine g
Swissquote Magazine f
Finanz und Wirtschaft
PME Magazine Handelszeitung Bilanz Bilan
Readership 89’000 56’000 33’000 89’000 51’000 98’000 111’000 59’000
Cost Per Thousand
(CPM)130 158 117 151 168 138 134 152
REMP Edition 50’756 38’977 11’779 23’589 17’285 38’272 41’931 11’441
Swissquote Magazine f
Bilan
Swissquote Magazine GES
Swissquote Magazine d
Finanz und Wirtschaft
PME Magazine
Bilanz
Handelszeitung
261
415
139
160
156
149
144143
139
131
127
130125
116
114
111
99
99
384
382331
327
322
240
236
222217
191
174
164
164148
Swissquote d
Finanz und Wirtschaft
Swissquote GES
Handelszeitung
Swissquote f
Bilanz
Bilan
PME Magazine
Swissquote d
Swissquote GES
Handelszeitung
Swissquote f
Bilanz
PME Magazine
Finanz und W.
Bilan
Swissquote d
Swissquote GES
Swissquote f
PME Magazine
Handelszeitung
Bilanz
Finanz und Wirtschaft
Bilan
TOTAL : 6’565’000 Personen
Men / Woman
Interest: Educated Readership
103‘000 People
Men / Women
Interest:Stock market, financial
markets,Investment
1’219’000 People
Men / Women
Interest:Comunicative
Up to Date, Always the newest Gadgets
2’750’000 People
Men / Women
Interest:Computer
and Computer science
2’228’000 People
SWISSQUOTE MAGAZINE - 2017 RATES
QUANTITY DISCOUNTS
20,000 or more 3%
40,000 or more 6%
60,000 or more 9%
80,000 or more 12%
100,000 or more 15%
CC / RACHA II 15%
GENERAL TERMS AND CONDITIONS OF SALE : WWW.SWISSQUOTE.COM
RATES(in CHF, ads in four colours, European scale)
Format Total German French English* pages 2/1 18’500 14’103 6’247 1’600
page 1/1 11’500 8’766 3’884 1’000
Inside front cover 13’500 1’100
Back cover 14’500 1’200
Page vs Editorial 12‘500
Opening Panorama 21’275 1’700
Special placement 10% supplement
Penetration/ReadershipIn accordance with MACH 2016-2 89’000 56’000 33’000
VOLUME
> Main feature: approx. 25 pages> News: approx. 10 pages> Analysis and advice: approx. 6 pages> Company portraits: approx. 6 pages> Themed articles: approx. 8 pages > Lifestyles: approx. 15 pages
Total: 80 pages (including advertising)
Multiple implementation options available (ads according to langu-age, inserts according to language), loose inserts, bound-in inserts, special formats, special advertising media (gatefolds, banners, insets, prestige cards, etc.); cross-media solutions available on request.
All amounts are in CHF, plus 8% VAT. Prices are for clients living in Switzerland. Subject to change.
When placing an adver-tisement in the national
version (DT + FR), the English one is always
free of charge.
(agency commission/annual discount on revenue)
SWISSQUOTE MAGAZINE - 2017 RATES