2017 MEDIA KIT - bigfishpublications.com MEDIA KIT. 20701 NORTH SCOTTSDALE ROAD, SUITE 107 •...

2017 MEDIA KIT

20701 NORTH SCOTTSDALE ROAD, SUITE 107 • SCOTTSDALE, AZ 85255480-367-9444 • POOLPROMAG.COM

ABOUT

11,203PRIMARY AUDIENCE

POOL SERVICE MANAGEMENT, POOL RENOVATIONS AND REPAIR,

SPA SERVICE MANAGEMENT,SWIMMING POOL AND SPA REPAIR,

RENOVATIONS, POOL AND SPA MERCHANTS

797SECONDARY AUDIENCE

MANUFACTURERS, ASSOCIATIONSADVERTISERS, MEDIA/PR

12,000PRINTED COPIES

PER ISSUE

POOLPRO WILL BE AVAILABLE AT MORE THAN 200 SCP®AND SUPERIOR POOL

PRODUCTS® LOCATIONS.

WE MAKE SURE YOUR MESSAGE IS SEEN BY THE BUSINESSES AND DECISION-MAKERS YOU’RE TRYING TO REACH.

PoolPro is the definitive trade publication for the

swimming pool industry, committed exclusively to

reporting vital market topics and practical tips to aid

pool professionals in the day-to-day operation of their

businesses. PoolPro focuses solely on the swimming

pool industry, furthering the commitment of Bigfish

Publications to cover the hot tub and swimming pool

markets as separate entities.

2 | MEDIA INQUIRIES: JOHN CLEMENS | 480-588-3829 | [email protected]

EXCLUSIVE


POOLPRO IS THE EXCLUSIVE TRADE MAGAZINE AVAILABLE AT SCPPool professionals who visit a SCP® or Superior Pool Products® Sales Center can pick up the newest copy of PoolPro, free of charge. PoolPro is available at more than 200 locations around the country.

More than 87 percent of PoolPro readers do business with SCP® or Superior Pool Products® and visit their Sales Centers more than twice a week.

BONUS LOCAL DISTRIBUTION

ABOUT POOL CORPORATIONSCP® Distributors LLC and Superior Pool Products® LLC are wholly owned subsidiaries of Pool Corpora-tion. Pool Corporation is the world’s largest whole-sale distributor of swimming pool and related back-yard products.

Currently, POOLCORP operates 330 sales centers in North America, Europe, South America and Australia, through which it distributes more than 160,000 national brand and private label products to roughly 100,000 wholesale customers.

For more information about POOLCORP, please visit poolcorp.com

EDITORIALCALENDAR


BONUS DISTRIBUTION

FEATURE STORIES

PRODUCTDEPARTMENTS

FEATUREDTOP PRODUCTS

ISSUE SPRING 2017 SUMMER 2017 FALL 2017 SHOW SEASON DOUBLE ISSUE

MATERIAL DUE 01/13/17 07/07/17 09/29/17

PROJECT PROFILE: GRASS-EDGE OVERFLOW

An in-depth look at a grass-edge overflow swimming pool

and how to accomplish the same beautiful look.

SHOTCRETE BASICSA refresher on mixing,

applying and engineering of a shotcrete pool.

SHOW SEASONInternational Pool | Spa | Patio Expo and Pool

& Spa Show

INVENTORYPREP

Strategies to get your inventory geared up for the

coming pool season.

CHEMICALS & AROMATHERAPY ALL CATEGORIES

POOL EQUIPMENTCHEMICALS

COVERSFILTERS

BUSINESS SERVICES


COVERSFILTERS

BUSINESS SERVICES

POOL AUTOMATIONCONTROL SYSTEMS


COVERSFILTERS

BUSINESS SERVICES

PUMPS & FILTERS


COVERSFILTERS

BUSINESS SERVICES

EQUIPMENTSERVICE

AT THE SHOPMARKETING

COMMERCIAL

EDITORIALFOCUS

EQUIPMENTSERVICE


COMMERCIAL

EQUIPMENTSERVICE


COMMERCIAL

EQUIPMENTSERVICE


COMMERCIAL

04/12/17

FEB-MAR-APR MAY-JUN-JLYON-SALE PERIOD AUG-SEP-OCT NOV-DEC-JAN

INTERNATIONAL POOL | SPA | PATIO EXPO VIP LOUNGE, AND THE POOL & SPA SHOW IN

ATLANTIC CITY, NJ

SPECIAL EDITION

RATESPOOLPRO PRINT RATESAD SIZE 1-ISSUE DOUBLE ISSUE ALL 4 ISSUES

SPREAD 4,750 4,375 4,250BACK COVER 3,600 3,300 3,200COVER 2 3,400 3,200 3,100COVER 3 3,200 3,100 3,000FULL PAGE 3,000 2,850 2,750²⁄³ PAGE ISLAND 1,950 1,800 1,650½ PAGE VERTICAL 1,600 1,550 1,450½ PAGE HORIZONTAL 1,600 1,550 1,4501/4 PAGE VERTICAL 1,050 1,000 950

CUSTOM INSERTS

4-PAGE 5,850 5,850 5,8502-PAGE 4,850 4,850 4,850

Cost of 12,000 inserts includes printing 8.5x11, four color, poly bagging and added postage.

SHOW SEASON


91%DECISION MAKERS

APPROVE OR RECOMMENDPOOL AND SPA PRODUCTS

IN THEIR BUSINESS

84%LOYAL READERSHIPREAD EVERY ISSUE OF POOLPRO

WHEN RECEIVED

1TRADE MAGAZINEAVAILABLE AT OVER 200 SCP®

AND SUPERIOR POOL PRODUCT® LOCATIONS

SPREAD

FULL PAGE

½ PAGE HORIZ.

¼ PAGE VERT.

½ PAGE VERT.

²⁄³ PAGE ISLAND

PRINT AD SIZES WIDTH x HEIGHT

LIVE MATTER

17.5” x 10.375”

TRIM SIZE

18” x 10.875”

AD (BLEED) SIZE

18.25” x 11.125”

LIVE MATTER

8.5” x 10.375”

TRIM SIZE

9” x 10.875”

AD (BLEED) SIZE

9.25” x 11.125”

AD SIZE (NO BLEED NECESSARY)

4.625” x 7.125”


7.75” x 4.75”


3.75” x 9.625”


3.75” x 4.75”

MECHANICAL REQUIREMENTSPRINTING PROCESS: Web OffsetBINDING METHOD: Perfect BoundTRIM SIZE: 9” x 10.875"

FILE SUBMISSION RULES• Send electronic files via FTP. Contact [email protected] for an FTP link.

• All files need to be provided as a press-ready PDF without color bars, print marks or excess white space.

• Images should be at 300 dpi.

• Create and submit ad in CMYK.

• Place all elements at 100 percent.

• Do not apply style attributes to fonts.

COLOR PROOFProvide an accurate color proof for color guidance on press. Bigfish will not be held responsible for the reproduction quality of ads that are not accompanied by an accurate color proof.

ADDITIONAL INFORMATIONArtwork, including design and layout, typesetting, illustration, film output, stats, retouching or outlining will be billed extra. Advertisers will be billed at actual cost for any additional production charges.

PRINTSPECS

SPREAD

FULL PAGE

HALF PAGE ISLAND

HALF PAGE HORIZONTAL

HALF PAGE VERTICAL

QUARTER PAGE VERTICAL


DIGITALEDITION

THE BEST DIGITAL MAGAZINE IN THE INDUSTRY

4xHOW MUCH LONGER THE AVERAGE

SUBSCRIBER SPENDS READING CONTENT IN THIS NEW FORMAT

94%OF SUBSCRIBERS RATE THE VIEWING AND

READABILITY EXPERIENCE “EXCEPTIONAL” AND WOULD RECOMMEND IT TO COLLEAGUES

“The new digital platform is a marketing game-changer for us. Their video, interactive links and enhanced features help us showcase our water care products in a very unique and

compelling matter to reach qualified dealers. The results YTD have been fantastic."— MARK HENDERSON, PRESIDENT, SERUM WATERCARE, NORTH AMERICA

READS LIKE A MAGAZINE WITHOUT ZOOMING Zooming and squinting kills readership. Our digital

edition is so smart, it doesn’t even have a zoom button.

KEEP READER’S INTEREST WITH ANIMATED CONTENTBring your ad to life with powerful animations that

will transform a static experience into a dynamic,

multimedia one.

INFINITE PAGES WITHIN AN ADTell your story with an infinite number

of interactive and animated pages.

LEAD GENERATION AND IN-AD PURCHASESPoolPRO digital advertisers can complete

credit card purchases within their ad.


DIGITAL EDITION


PRINTED AD (AS IT APPEARED)Expand your 1-page printed ad into an interactive digital hub to drive product awareness. The perfect one-two punch to boost dealer engagement.

INVESTMENT

PREMIUM DIGITAL HUB EXAMPLEExpand your printed ad with an interactive dealer experience

VIDEO IN THE ADYour company's product

demonstrations and videos can appear and play directly

in the ad.

MULTIPLE PAGES AND PRODUCTS You can focus on one single product or display all of your offerings with an unlimited number of pages available.

PUSH DEALERS TO YOUR WEBSITE

People can be automatically directed

to your website, no typing needed.

NOT A CALL TO ACTION,

TAKING ACTIONSign up new dealers in

your ad — they don't even have to leave the

page.

PREMIUM ENHANCED DIGITAL HUB DIGITAL AD

Single Issue: $1,750 $1,350Digital Ad Only (no print)

Single Issue: $795 $495Digital Ad (with existing

print ad purchase)

BUNDLE BUY: PURCHASE 4 ISSUES AND SAVE $$

4-issue Digital Package: $2,400 $1,750With concurrent print ad buy (4 issues) (4 issues)

CHARTER ENROLLMENT: LIMITED TIME ONLY, PREPAID

WEBSITE

NOW WITH MORE ADVERTISING OPPORTUNITIESPoolProMag.com is now a responsive site, optimized for all devices and browsers. In addition to increased ad spots and functions, the website also has all back issues and articles easily searchable for users to find relevant content.

NEW POOLPROMAG.COM


DEDICATED TRADE E-BLASTOur trade e-blasts reach qualified pool professionals. We strongly encourage advertisers to include a call to action strategy to maximize e-blast response. The complete e-blast report is sent to advertiser 10 days after initial distribution date. All e-blasts are managed by a third-party to ensure maximum deliverability to your target audience.

$2,450 POOLPRO TRADE (PER BLAST)

RUN OF SITE DIGITAL ADSReach qualified trade professionals 24/7 on PoolProMag.com.

AD TYPE 1 MONTH TOP BOOMBOX AD $750BOTTOM BOOMBOX AD $600INDEX SPOTLIGHT AD $450MASTHEAD AD $250FOOTER AD $150

POOL INDUSTRY NEWSLETTERGiving us the opportunity to send out breaking news, promote upcoming stories and make sure important top-ics get in front of people quickly — our newsletter can do that for you as well.

LEADERBOARD NO. 1: $500 (PER ISSUE)AD SLOT NO. 2: $350 (PER ISSUE)AD SLOT NO. 3: $250 (PER ISSUE)

EXCLUSIVE NEWSLETTER SPONSORBuy multiple newsletter placements and save big. Includes all three ad slots. (Must be booked in 12-month period) 1 2-4 5+ $1,100 $950 $800 (PER ISSUE) (PER ISSUE)

DIGITALSPECSDIGITAL AD SIZES WIDTH X HEIGHT MAX SIZE ANIMATION O.K.

WEBSITE ADS

MASTHEAD AD 200 x 75 pixels 50kb RUN OF SITE EXPOSURE

INDEX LEFT SPOTLIGHT 525 x 100 pixels 80kb •ROTATING; INDEX PAGE PLACEMENT ONLY

INDEX RIGHT SPOTLIGHT 525 x 100 pixels 80kb •ROTATING; INDEX PAGE PLACEMENT ONLY

TOP BOOMBOX 300 x 250 pixels 80kb •ROTATING; INDEX PAGE PLACEMENT ONLY

BOTTOM BOOMBOX 300 x 250 pixels 80kb •ROTATING; INDEX PAGE PLACEMENT ONLY

FOOTER AD 200 x 75 pixels 50kb RUN OF SITE EXPOSURE

TRADE NEWSLETTER

LEADERBOARD NO. 1 600 X 125 pixels 70kb

AD SLOT NO. 2 600 X 75 pixels 50kb

AD SLOT NO. 3 600 X 75 pixels 50kb

DIGITAL EDITION

ISSUE FLASH PAGE 480 X 570 pixels 100kb

COVER BOOMBOX 480 X 570 pixels 100kb

E-BLAST

EXCLUSIVE E-BLAST 580 X 1000 pixels 125kb

FILE SUBMISSION GUIDELINESWEBSITE ADS, NEWSLETTERSSend a single JPEG, GIF or PNG graphic to [email protected]. Please allow 72 hours to post graphic online.

DIGITAL MAGAZINEContact us at [email protected]

E-BLASTSSend a single JPEG graphic to [email protected]. E-blast dates fill quickly and are assigned on a first-come, first serve basis. Materials must be received prior to 7-days prior to scheduled launch. Each e-blast includes up to three image map URL hyperlinked to a website. Advertiser simply has to provide locations on supplied graphic. A sample blast will be sent for final approval prior to distribu-tion. Complete e-blast report is sent to advertiser 10 days after initial distribution date.

QUESTIONS?Contact us at [email protected].


2017 MEDIA KIT - bigfishpublications.com MEDIA KIT. 20701 NORTH SCOTTSDALE ROAD, SUITE 107 •...

Documents

Transcript of 2017 MEDIA KIT - bigfishpublications.com MEDIA KIT. 20701 NORTH SCOTTSDALE ROAD, SUITE 107 •...