2017 Charity Briefing - · PDF file12 Campaign Zone Email Phone ... Welcome attendees and...
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2017 Charity Briefing
Transcript of 2017 Charity Briefing - · PDF file12 Campaign Zone Email Phone ... Welcome attendees and...
2017 Charity Briefing
Thank you for choosing to participate in
the Combined Federal Campaign.
Your work empowers and inspires the
generosity of the Federal community.
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Agenda
01CFC 101Learn about the history and tradition of the CFC and some exciting new changes to the campaign for 2017 02
Pre-CampaignDiscover the tasks that need to be accomplished before the campaign can kick off
03Active CampaignUnderstand the role you will play during the campaign 04
Campaign CulminationYes, you even have some responsibilities after the campaign ends!
05Keyworker TrainingParticipate in this train-the-trainer session so you will be able to train your Keyworkers
CFC 101
2017 CHARITY OUTREACH PROGRAM
CAMPAIGN THEME
TIPS FOR ENGAGING THE FEDERAL DONOR
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CFC – 101THE HISTORY AND TRADITION OF THE CAMPAIGN AND WHAT’S NEW AND CHANGED FOR 2017
About the CFC
One of the world’s largest workplace giving campaigns
The only authorized charitable solicitation of all Federal
employees
Runs in the fall of each year to eliminate year-round solicitation
Provides unrestricted funds for charities
Serves as a cost-effective way to attract new donors
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CFC TimelineHistory
President
Kennedy
signed Executive
Order 10927
paving the way for
a combined
campaign.
1961
Pilot programs
of “combined”
campaigns were
tested in six
cities.
1964
The CFC was
fully
implemented
nationwide.
1971
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CFC TimelineToday
400,000+ Federal
employees
raised more than
$167 million for
20,000+
charities.
2016
New regulations in
effect governing the
campaign.
2017$8.2BContributed
since 1961
2017 Campaign Dates
Oct. 2, 2017 – Jan. 12, 2018
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How the CFC Works
Charities Beneficiaries
Decide
to donate online or with a
pledge form
Choose
one or more organizations
supporting your cause
Select
a payment method
Charities
receive funds during
the year
Beneficiaries
are given help + hope
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What’s New for 2017
GIVING PORTAL VOLUNTEERING RETIREE GIVING
CHARITY APPLICATION
PORTAL
CENTRALIZED DISTRIBUTION TO CHARITIES page
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What’s Changed for 2017No more…
All contributions must be designated to a charity.CASH
CONTRIBUTIONSFUNDRAISING
EVENTS
UNDESIGNATED PLEDGES
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2017 CHARITY OUTREACH PROGRAM
Charity Outreach Program
You will be contacted by your local zone with more detailed
information regarding campaign events and outreach opportunities.
Here is the contact information for local campaigns:
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Campaign Zone Email Phone
Washington, D.C. Area [email protected] 202-465-7200
New York City/Long
Island Area
[email protected] 646-677-7070
Chesapeake Bay Area [email protected] 410-200-9339
South Central Virginia
and Albemarle Bay Area
[email protected] 757-426-4400
CFC-Overseas Area [email protected] 571-882-3199
Rules for Event Participation
Sign authorization forms before attending events
Attend events only by invitation
Promote overall participation in the campaign
Treat all participants with respect
Use only the display area allotted
Follow all instructions from event organizers
Dress and act professionally
Do not sell promotional items or collect names or donations
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Tips for Event Participation
Be engaging with your display area! Consider incorporating an
activity, game, or prop.
Prepare a 30- and 60-second elevator speech about your
organization.
Welcome attendees and invite them to talk to you.
Bring giveaways – who doesn’t love free stuff?
Promote event attendance on your social media channels.
Display your 5-digit CFC code.
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CAMPAIGN THEME
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Join us for the promotional days
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TIPS FOR ENGAGING THE FEDERAL DONOR
TIP: Make the most of your materials
Print your 5-digit CFC code on campaign materials and display it
on your digital materials (website, newsletters, email signatures)
Incorporate the Show Some Love theme in places like
newsletters and your website
“Show Some Love to [cause] by giving to
[charity name] through the CFC. Our
designation number is [5-digit CFC code].”
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TIP: Reach out through messaging
Ask supporters to give to your charity through the CFC – be
sure to let retirees know about new regulations
Provide volunteer opportunities for Federal employees
Promote the ability to give through payroll deduction
Say thank you to previous donors so they remember you
when making their 2017 designation
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TIP: Marketing is key
Share your success stories,
photos, and videos
Target earned and paid media
to the Federal audience
Utilize social media to promote
your campaign involvement –
use #ShowSomeLoveCFC
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THANK YOU
For more information, be sure to visit the local campaigns’ websites or
social media platforms.
Campaign Zone Name Website Social Media Platforms
Combined Federal Campaign of
the National Capital Area
(CFCNCA)
cfcnca.org facebook.com/cfcnca
twitter.com/CFCNCA
instagram.com/thecfcnca
linkedin.com/company/cfcnca
Greater New York Combined
Federal Campaign (GNYCFC)
greaternycfc.org facebook.com/gnycfc
Chesapeake Bay Area Combined
Federal Campaign (CBACFC)
cbacfc.org facebook.com/CBACFC
Combined Federal Campaign of
South Central Virginia and
Albemarle Bay (CFCVAB)
cfcvab.org Facebook.com/cfcvab
Combined Federal Campaign-
Overseas (CFC-O)
cfcoverseas.org facebook.com/cfcoverseas.org
