2016 The Starter Plan Proposal 2 - E-Impact Marketing of ...€¦ · marketing plans, Paid Ad...
Transcript of 2016 The Starter Plan Proposal 2 - E-Impact Marketing of ...€¦ · marketing plans, Paid Ad...
408LaurelStreetLancaster,PA17603
717-333-4104www.e-impactmarketing.com
TheE-ImpactMarketingStarterPlanWebsiteProposal
COST:$2,500.00TheE-ImpactMarketingStarterPlan:
E-ImpactMarketingwillbuildabasicwebsitethatismobilefriendlyandhavebasiconpageSEOoptimization.Thewebsitewillincludefeaturesoutlinedonpage2includinganattractivehomepage,3productpages,leadmanagementsoftware,anemailmarketingprogram,sitemapsonmajorsearchenginesandroomforplentyofgrowth.Adoublelayerbackupsystemwillbeinplacetoprotectyourwebsiteandsecurebrowsingisincludedinthehostingcosts.Thegoalisprovideasolidplatformthatcangrowasyouronlinemarketingbeginstoworkforyou.TheE-ImpactMarketingBusinessPhilosophy:E-ImpactMarketingwasbirthedbyadesiretoimplementJesus’firstmessagewhenhesaid,“Repent,fortheKingdomofHeavenisathand.”WeseektomakethatKingdomalivebyhelpingyourbusinesssucceedwhileprovidingtraininginmarketinganddesigntonewlyarrivedrefugeesinLancaster,PAandofferingthemalivingwagewithwhichtosupporttheirfamilies.Thankyouforconsideringusforyourmarketingneeds!-TheE-ImpactMarketingTeam
Signature CompanyName Date
TheStarterPlanMarketingStage I: Info Gathering Stage
1. Aone-hourconsultationtounderstandyourlineofproducts.2. CollectionofphotosontheE-ImpactMarketingserverinpreparationforimplementingonthesite.3. Compilingofinformationaboutyourcompany.Howlongyouhavebeeninbusiness,locationinfo,
contactinfo,hoursetc.StageII:ImplementationStage
1. ThewebsitewillbebuiltonourpredesignedMOBILEFRIENDLYthemewithourspecificlayout.Customizationisavailableatanhourlyrate.TheStarterPlanPagesincludedwillbe:
a. AHomePage,ThreeProductPages(Wood,Vinyl,Metalorasyouwish),AboutUsPage,ContactUsPage,FreeQuoteFormPage,ApagesayingThankYouafterfillingouttheform.
b. Additionalpagescanbeaddedthroughourhourlyrates.c. EachpagewillbeoptimizedforaShedorGaragerelatedkeywordandtheoverallwebsitewill
beoptimizedforlocalsearchresults.2. TheplanincludesonephotoshopedShedorGaragesituatedinalandscapedscene.Thiswillmostlikely
beonthehomepagetocreateagoodfirstimpression.Additionalproductphotoswillbecutoutwithawhitebackground.Additionalphotoshopedimagescanbeincludedviaourhourlyrate.
3. AddaLeadManagementprogramtocaptureleadsandmanagequoterequestsaswellasprovideaplatformforemailmarketingtoleads.
4. Connectthewebsitetotwosocialmediasitesthatarealreadysetup.Ifweneedtosetupthesocialmediasitestherewillbeextrachargesbasedonourhourlyrate.
5. EachpagewillhaveaclearCall-to-Actiontoencouragevisitorstoengagewithyourcompany.Stage III: Launch and Testing
1. LaunchtheWebsiteontheE-ImpactMarketingServer.2. ImplementGoogleAnalyticsformonitoringwebsiteperformance.3. SubmitasitemaptoGoogleandBingforcrawlingyoursite.
StageIV:AfterLaunch
1. Wewillrecommenda$250.00permonthbudgetforongoingmaintenance,websitegrowth,furtherSEOworkandblogpostingstohelpyoureachawideraudience.The$250permonthwouldgiveyou3to5hoursofworkpermonth.Mostoftheworkwouldbedoneonaquarterlybasissowecouldfocusmoreontheprojectandbemoreefficientwiththetimeavailable.So,forexample,wecanaccomplishmorewith15hourseverythreemonths,thantryingtobreakthatupintothreedifferentperiodstohonorthe$250.00monthlyinput.
Optional:PaidAdsandMiscProjects Weoffervideoandphotographyservices,catalogdesignandprinting,assistancewithbranding,localsearchmarketingplans,PaidAdManagement,SocialMediaPosting,linkbuildingstrategiestoincreasetheauthorityofyoursiteandmuchmore.RatesandCharges: For custom work hourlyrateswillbe$45.00to$85.00in2017.Wechargebasedonthelevelofexpertiseoftheemployeesinourofficethensendaninvoiceattheendofthemonth.
1. HostingCosts:$29.95perwebsitepermonthincludesonedomain.HostingincludesadoublelayerofbackupforyourwebsiteandsecurebrowsingisincludedforFree.Thisischargedannually.
2. EmailAutomationandLeadGenerationPlatform:$25.00permonthforupto1,000leads. Please Note: To begin the project we ask for a $2,500 payment. When the check arrives in our office, your place will be confirmed in our schedule. Any extra features requested will be billed on an hourly basis and be invoiced at the end of each month the work was accomplished. To accept this proposal, please sign below and email or mail to E-Impact Marketing LLC, 408 Laurel Street, Lancaster, PA 17603.
Signature CompanyName Date
ImportantTerms:SearchEngineOptimization:SEOistheprocessofcreatingandoptimizingawebsiteinordertobefoundbymajorsearchengines.Thisincludesbothoptimizingworkoneverypageofthewebsitestofocusonaparticularkeywordinyourindustryandoutsideinfluencesthathelpapagerankhigher.KeywordResearch:Tobeginwith,E-ImpactMarketingwilldodetailedkeywordresearchtofindoutwhatyourpotentialclientelearesearchingforonlineandthesearchtermstheyareusing.Welookforhighvolumekeywordsthathavealowerlevelcompetitionandthenimplementthemonthepages.FocusKeyword:Thekeywordoneachpagewhichweareaimingtobringtothetopofthesearches.Wewillconsiderthatkeywordthroughoutthepagesothatwhenthesearchenginesindexthepage,itwillbeclearwhatproductyouarepromoting.Eachpagewillhaveadifferentfocuskeywordsothatyoursitewillrankformanydifferentkeywordsorganically.On-PageOptimization:Whenwehavefoundasuitablekeywordorlistofkeywords,E-ImpactMarketingwillimplementthosekeywordsonthepagesofyoursite.Thesekeywordsareimplementedintitles,text,metatags,filenamesandmuchmanyotherwaysonthechosenpage.Off-PageOptimization:Afterapageisoptimized,wethenseektopromotethatpageinthesearchengines.Wedothisbyfirstinformingthesearchenginesthatthispageorpagesexistsothesearchenginescanindexthem.Thenwetrytofindhighqualitywebsitesinyourfieldtolinktothatpage.Allofthiswillincreasethepossibilitythatyournewpage/swillriseclosertothetopofthesearches.ContentDevelopment:Notonlywillweoptimizetheexistingpagesonthewebsites,togetherwithyourofficewewillfindwaystoincreasethepagesonyoursite.Everypageisapotentialforcapturingvisitorssearchingwithadifferentkeywordorsetofkeywords.E-ImpactMarketingwilladdnewpagestothesitemonthlytocontinuetogrowyourmonthlyvisitorlevels.MobileFriendlyDevelopment:Westrivetoensurethatyourwebsitesworkswellwithanydevice.Thisincludesphotosthatareoptimizedformobileusers,responsivewebsitesdesignandotherfactorsrelatedtoawebsitesthatworkswellacrossalldevices.OrganicClicks:Clicksthatcomebecauseyourpageisoptimizedforthatkeyword.Theseclicksarefreebuttakesubstantialinputtocapturebecausetheyrequirethatyourpageiscarefullyoptimizedtoreachthetopofthesearches.Thisisalong-termplanthatrequiresongoinginputtostayaheadofthecompetition.PayPerClick:AdsmanagedbyE-ImpactMarketinginGoogleandBinginwhichyoucompanywillbidonparticularkeywordsintheindustry.Thiscanbringyoursitetothetopforasmallfeeperclickwithoutalltheoptimization.However,abetteroptimizedsitetypicallymeansalowercostperclick.Around64%ofpeoplelookingtobuysomethingonlineclickonpaidads.http://www.wordstream.com/blog/ws/2012/07/17/google-advertisingRemarketingAds:AdsthatarecreatedbyE-ImpactonGoogleandBingwhichwillappeartocustomerswhohavevisitedothersiteslikeyoursortopastvisitorstoyoursite.Theseadscanfollowapotentialclientfor60daysoranothersetperiodoftimetokeepyourcompanyinfrontofthem.GoogleAnalytics:GoogleAnalyticsonyoursiteustheopportunitytocloselyevaluatewhatishappeningtoyourvisitors.Itshowsnumberofvisitors,pagesvisited,timeonyoursite,whatactionstheytookandmuchmore.Conversions:Ourgoalistohaveapotentialclientperformanactiononyourwebsitesbesidesjustclickingaround.Wewantthemtoeithercallin,purchaseaniteminthestore,filloutaformorbeaddedtoyourmailinglist.Whentheydothis,itisconsidereda“conversion.”WhenwetrackconversionsinGoogle,itcanbothreduceyourcostforpaidadsandincreasethevalueofyourwebsites.EmailAutomationMarketing:Aplatformthatwillcaptureleadsfromyourwebsite'svisitorsandallowustoseetheitemsofinterestandthusprovidehelpfulemailcontenttokeepthemengaged.