2016 SWN MK
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Transcript of 2016 SWN MK
MEDIA KIT 2016
Reach higher.
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Salem Web Network (SWN) connects you with the most interactive, responsive, and engaging faith-based audience online.What began in 1999 with a single website, today consists of over 20 global brands in the faith marketplace with the ability to provide unparalleled reach for your marketing initiatives.
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39 million Facebook fans
13 million email subscribers
78 million monthly views
45 million monthly sessions
23 million monthly app sessions
7 million monthly ministry streams
f
Monthly sessions = number of instances when a user is actively engaged in a month Monthly views = number of pages or screens viewed in a month
Based on average monthly traffic during 2015
BRANDS
Salem Web Network consists of the most well-known brands in the faith marketplace available across today's most popular platforms.
OUR BRANDS
Christian Lifestyle
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SWN websites are online destinations for all aspects of Christian living including Bible study, daily devotion, marriage, parenting, entertainment, news, and much more.
BRANDS
Inspirational Videos
Our largest audience segment, guests enjoy online Christian videos with faith-based, family-friendly content. When you visit GodTube.com and GodVine.com you’ll find popular videos from Christian music artists, Christian comedians, funny video clips, cute videos, and videos that truly inspire.
Based on average monthly traffic during 2015
6 million email subscribers
38 million monthly page views
18 million monthly sessions
3 million email subscribers
35 million monthly page views
24 million monthly sessions
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BRANDS
Ministry Resources
Our Church Products exist to serve pastors, church leaders, and ministries with online resources in the areas of preaching and teaching, media, worship, youth ministry, kids ministry, employment, and many more.
Ministry Broadcasting & Streaming
We utilize on-demand audio and video to deliver the Gospel to the masses at home and on the go. Hundreds of ministries bring in new listeners, viewers, and donors to their radio and TV broadcasts through our audience in multiple environments including including websites, mobile apps, and smart TVs.
Based on average monthly traffic during 2015
500 thousand email subscribers
6 million monthly page views
2 million monthly sessions
500 thousand email subscribers
4 million monthly page views
1 million monthly sessions
SWN is on the cutting edge of digital advertising. They have served as more than an advertising provider by coming alongside our organization to be a strategic partner. Their commitment to excellence and professionalism has made them a great resource.
– Steve Peterson, Liberty University
AUDIENCE
SWN connects you with the most interactive, responsive, and engaging faith-based audience online.
OUR AUDIENCE
60% are married
51% have higher education
17% have children at home
73% attend a place of worship weekly
80% have purchased products online in the last year
63% give to non-church organizations
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AUDIENCE
GENDER
AGE
Lifestyle Demographics
74% are likely to click on online ads
52% participate in personal Bible study
86% use social media
59% consider themselves to be conservative
50% are likely to donate to charities
49% volunteer at an organization or ministry
64% Female 36% Male
34% 65 and older 35% 55–64 4% 18–348% 35–4419% 45–54
Findings based on 2015–2016 audience survey
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DENOMINATION
RACE
EDUCATION
AUDIENCE
69% Caucasian 4% Hispanic 3% Asian/Pacific 13% Other11% African American
39% High School 15% Graduate 10% Other17% Associates 19% Bachelor’s
25% Baptist 8% Catholic 7% Pentecostal 41% Other19% Nondenominational
AUDIENCE
Church Leadership
23% senior pastor
14% music/worship pastor
13% media ministry
10% children’s ministry
8% teacher or lay leader
Salem Web Network is known for reaching top-level decision makers within the church. From senior pastors to church administration, today’s church leaders turn to SWN’s pastor resources for ministry tools, insights, and recommendations.
Salem Web Network is one of our core partnerswhen it comes to reaching a Christian audience.
The ability to connect with the largest faith-based audience on the web has allowed us and our clients the chance to develop meaningful relationships that make an eternal difference. It’s a genuine partnership that unquestionably helps impact ministry growth.
– Trent Dunham, Dunham & Company
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RATES
We strive to maximize your brand's performance across multiple touch points and advertising options. Our audience is your audience. Your goals are our goals. Your success is our success.
ADVERTISING RATES
Run of Network Banner Ads various IAB standard ad sizes
Mobile/App Banner Ads 300 × 250 and 300 × 50 sizes
Targeted Banner Ads (site/channel) various IAB standard ad sizes
Desktop/Tablet Interstitials various ad sizes up to 684 × 480
Mobile/App Interstitials various ad sizes up to 1024 × 768
Sponsored Display Ads various IAB standard ad sizes
Native Custom Content Display Ads
Video Page Skins
Display Advertising
General Audience Subscribers delivered to 3,000,000+ email subscribers
Pastor Audience Subscribers delivered to 150,000+ email subscribers
Targeted Audience Subscribers target by interest, geography, or demographics
Banner Ads in eNewsletters target by engagement, interest, geography, or demographics
Sponsored Video Ads in eNewsletters
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Email Advertising
$30 CPM delivered to
$110 CPM delivered to
$45–$165 CPM target by interest,
$15–$100 CPM target by target by
$15 CPM
$7 CPM delivered to
$10 CPM delivered to
$11 CPM delivered to
$30 CPM delivered to
$30 CPM 300 × 250
$30 CPM delivered to
$30 CPM
$10,000/day
CPM = Cost Per Thousand
RATES
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RATES
A Targeted Banner Ads $11 CPM
B Mobile/App Banner Ads $10 CPM
C Sponsored Display Ads $30 CPM
A
B
C
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RATES
D Desktop/Tablet Interstitials $30 CPM
E Mobile/App Interstitials $30 CPM
D
E
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RATES
F Video Page Skins $10,000/day
G Native Custom Content Display Ads $30 CPM
G
F
Sponsored content across the site links
to article pages complete with
roadblock banner ad coverage
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RATES
H Banner Ads in eNewsletters $15–$100 CPM
I Sponsored Video Ads in eNewsletters $15 CPM
H
I