2016 R3 Samara Norman

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1 Proprietary and Confidential Information Trex’s Continued Mission to Collect More Household Film MassRecycle R3 March 29, 2016

Transcript of 2016 R3 Samara Norman

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Trex’s Continued Mission to Collect More Household FilmMassRecycle R3March 29, 2016

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About Trex Company, Inc.

• Leading Brand of Composite Lumber in North America – invented category

• A former division of Mobil Corporation, the company was formed by four Mobil executives in 1996 and went public in 1999

• Trex Company’s Headquarters, R&D and Manufacturing Facilities are located in Winchester, VA

• A Second plant opened in Fernley, NV in 1999

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Trex Recycling Facts

• In the past 10 years, Trex has recycled over 2.5 Billion pounds of polyethylene film

• 10,000+ collection points across North America• Trex collects over 3 Billion recycled grocery bags

to support our manufacturing each year– Equivalent of over 50 Million #s of bags

• Trex is the largest domestic recycler of single use shopping bags

• There are about 140,000 recycled bags in a 500 sq. ft. Trex Deck

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What is Trex?– Does not Crack, Split, Splinter or Rot – 25-year Residential Warranty• 10-year Commercial

– Resistant to Moisture, Insects and Sunlight – Slip Resistant- More so Wet than Dry – Never Needs Staining- Only Requires Cleaning – Works like Wood- use same Tools and Techniques– No Toxic Chemicals or Preservatives – Environmentally Friendly- Made of 95% Recycled

and Reclaimed Materials

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Product Offering

Transcend® Pergola Lighting

RailingElevations®

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Wood Flour

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Stretch Film

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Plastic Bags

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Acceptable Household Film

• Grocery Bags• Stretch Film / Shrink Wrap• Newspaper Sleeves• Paper Towel / Toilet Paper

Overwrap• Produce Bags• Dry Cleaning Bags• Case Wrap (used to wrap soda

bottles, canned goods, water bottles, etc.)

• Ziploc Bags • Bread Bags (without clip)• Ice Bags (DRY - without

metal clips)• Mattress Bags• Shipping Pillows, deflated• Polyethylene Foam (used in

wrapping furniture)• PE Packaging (2 and 4)

ALL ITEMS MUST BE CLEAN AND DRY

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Film Collection Process• Stretch Film is Removed from Pallets and

Consolidated• Bags are Collected in Participating Vestibule– Full bags are brought to trailer at back of store– Loads return to DC for consolidation

• Material is Baled at DC for Easy Storage and Shipping

• Bales are stored until ready for Pick-Up• Trex Picks Up material at DC

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Following That Model

• Dry Cleaners• Small Retail Stores• Companies • Municipalities• Colleges / Universities• School Challenge

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School Recycling Challenge• Celebrating 10th year• Objectives:

• Educate students • Keep film out of the landfills

• Runs America Recycles Day – Earth Day

• 500 schools participate across the US and in Canada

• Bags are collected, counted and returned to Trex partner for recycling

• Winning schools awarded benches

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Member of FFRG (ACC)

• Primary Goal – Double recycling rate in 5 years– Nationally, more than 1 billion #s of bags and wraps

were recycled in 2011• Up 55% from 2005

– Nearly 1.2 B #s of bags & wraps in 2014*Source: Moore Recycling Associates, Sonoma, CA

• How?– Communicate– Collect– Consolidate

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www.plasticfilmrecycling.org

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Public Outreach• Consumer signage

designed to increase PE film collection

• Partnering with retailers and state agencies in public awareness campaigns

• Promoting new label to increase consumer understanding – Sustainable Packaging Coalition

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• Population 450,000• Goal: reduce film at MRF– Film 4% of contamination with carts

• “Recycling Done Right Campaign” Promotion– Mailers– Cart tags– Bins w/ signage– Bag stuffers– “L” signs on check stand monitors

Case Study # 1Vancouver, WA

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Vancouver’s Results

• 125% increase in material returned from stores• No increased contamination• Reduction of bags at MRF by 75%

• Data provided by Moore Recycling Associates

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Case Study # 2Milwaukie, Wisconsin• Wisconsin identified film & bag recycling as

statewide goal 2015• Campaign goal: – Test tactics in increasing consumer awareness– Improve film recycling opportunities in Milwaukie

• Used 10 Roundy’s stores– With single main entrances– Hadn’t conducted significant outreach before

• Bins, signage

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Milwaukie’s Results

• 25% increase in film collected• Minimal increase in contamination• 41% increase in consumer awareness– Positive measurable impact on customer

knowledge about film recyclability– Respondents communicated that program gives

them a positive impression of the store• 36% will select a store because they offer film recycling

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• Training• Bins in store fronts w/ posters• Collection locations in rear of store

• Volume increased 31% year over year 2013 vs. 2014

• Up another 9% 2015 vs. 2014

Case Study # 3Tops Markets, New York

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Oxo Biodegradable and / orCompostable Bags• Threaten the future of this currently viable

recycling stream• By definition, these items are not recyclable• We have a 25 year warranty on our products

• These items CAN NOT be included in film recycling programs

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Trex Retail Partners in MA

• Big Y• Demoula’s Market Basket

• Hannaford• Kohls

• Price Chopper• Shaw’s

• Stop and Shop• Target

• Whole Foods

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Thank you!

Samara NormanSenior Material Buyer

Trex Company, [email protected] cell