2016 R3 Samara Norman
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Transcript of 2016 R3 Samara Norman
1Proprietary and Confidential Information
Trex’s Continued Mission to Collect More Household FilmMassRecycle R3March 29, 2016
2Proprietary and Confidential Information
About Trex Company, Inc.
• Leading Brand of Composite Lumber in North America – invented category
• A former division of Mobil Corporation, the company was formed by four Mobil executives in 1996 and went public in 1999
• Trex Company’s Headquarters, R&D and Manufacturing Facilities are located in Winchester, VA
• A Second plant opened in Fernley, NV in 1999
3Proprietary and Confidential Information
Trex Recycling Facts
• In the past 10 years, Trex has recycled over 2.5 Billion pounds of polyethylene film
• 10,000+ collection points across North America• Trex collects over 3 Billion recycled grocery bags
to support our manufacturing each year– Equivalent of over 50 Million #s of bags
• Trex is the largest domestic recycler of single use shopping bags
• There are about 140,000 recycled bags in a 500 sq. ft. Trex Deck
4Proprietary and Confidential Information
What is Trex?– Does not Crack, Split, Splinter or Rot – 25-year Residential Warranty• 10-year Commercial
– Resistant to Moisture, Insects and Sunlight – Slip Resistant- More so Wet than Dry – Never Needs Staining- Only Requires Cleaning – Works like Wood- use same Tools and Techniques– No Toxic Chemicals or Preservatives – Environmentally Friendly- Made of 95% Recycled
and Reclaimed Materials
5Proprietary and Confidential Information
Product Offering
Transcend® Pergola Lighting
RailingElevations®
6Proprietary and Confidential Information
Wood Flour
7Proprietary and Confidential Information
Stretch Film
8Proprietary and Confidential Information
Plastic Bags
9Proprietary and Confidential Information
Acceptable Household Film
• Grocery Bags• Stretch Film / Shrink Wrap• Newspaper Sleeves• Paper Towel / Toilet Paper
Overwrap• Produce Bags• Dry Cleaning Bags• Case Wrap (used to wrap soda
bottles, canned goods, water bottles, etc.)
• Ziploc Bags • Bread Bags (without clip)• Ice Bags (DRY - without
metal clips)• Mattress Bags• Shipping Pillows, deflated• Polyethylene Foam (used in
wrapping furniture)• PE Packaging (2 and 4)
ALL ITEMS MUST BE CLEAN AND DRY
10Proprietary and Confidential Information
Film Collection Process• Stretch Film is Removed from Pallets and
Consolidated• Bags are Collected in Participating Vestibule– Full bags are brought to trailer at back of store– Loads return to DC for consolidation
• Material is Baled at DC for Easy Storage and Shipping
• Bales are stored until ready for Pick-Up• Trex Picks Up material at DC
11Proprietary and Confidential Information
Following That Model
• Dry Cleaners• Small Retail Stores• Companies • Municipalities• Colleges / Universities• School Challenge
12Proprietary and Confidential Information
School Recycling Challenge• Celebrating 10th year• Objectives:
• Educate students • Keep film out of the landfills
• Runs America Recycles Day – Earth Day
• 500 schools participate across the US and in Canada
• Bags are collected, counted and returned to Trex partner for recycling
• Winning schools awarded benches
13Proprietary and Confidential Information
Member of FFRG (ACC)
• Primary Goal – Double recycling rate in 5 years– Nationally, more than 1 billion #s of bags and wraps
were recycled in 2011• Up 55% from 2005
– Nearly 1.2 B #s of bags & wraps in 2014*Source: Moore Recycling Associates, Sonoma, CA
• How?– Communicate– Collect– Consolidate
14Proprietary and Confidential Information
www.plasticfilmrecycling.org
15Proprietary and Confidential Information
Public Outreach• Consumer signage
designed to increase PE film collection
• Partnering with retailers and state agencies in public awareness campaigns
• Promoting new label to increase consumer understanding – Sustainable Packaging Coalition
16Proprietary and Confidential Information
• Population 450,000• Goal: reduce film at MRF– Film 4% of contamination with carts
• “Recycling Done Right Campaign” Promotion– Mailers– Cart tags– Bins w/ signage– Bag stuffers– “L” signs on check stand monitors
Case Study # 1Vancouver, WA
17Proprietary and Confidential Information
Vancouver’s Results
• 125% increase in material returned from stores• No increased contamination• Reduction of bags at MRF by 75%
• Data provided by Moore Recycling Associates
18Proprietary and Confidential Information
Case Study # 2Milwaukie, Wisconsin• Wisconsin identified film & bag recycling as
statewide goal 2015• Campaign goal: – Test tactics in increasing consumer awareness– Improve film recycling opportunities in Milwaukie
• Used 10 Roundy’s stores– With single main entrances– Hadn’t conducted significant outreach before
• Bins, signage
19Proprietary and Confidential Information
Milwaukie’s Results
• 25% increase in film collected• Minimal increase in contamination• 41% increase in consumer awareness– Positive measurable impact on customer
knowledge about film recyclability– Respondents communicated that program gives
them a positive impression of the store• 36% will select a store because they offer film recycling
20Proprietary and Confidential Information
• Training• Bins in store fronts w/ posters• Collection locations in rear of store
• Volume increased 31% year over year 2013 vs. 2014
• Up another 9% 2015 vs. 2014
Case Study # 3Tops Markets, New York
21Proprietary and Confidential Information
Oxo Biodegradable and / orCompostable Bags• Threaten the future of this currently viable
recycling stream• By definition, these items are not recyclable• We have a 25 year warranty on our products
• These items CAN NOT be included in film recycling programs
22Proprietary and Confidential Information
Trex Retail Partners in MA
• Big Y• Demoula’s Market Basket
• Hannaford• Kohls
• Price Chopper• Shaw’s
• Stop and Shop• Target
• Whole Foods
23Proprietary and Confidential Information
Thank you!
Samara NormanSenior Material Buyer
Trex Company, [email protected] cell