MEDIA KIT 2016 FÜCHSIN AVE LLC, All Rights Reserved

“The NFL banned purses from stadiums. I need a security approved alternative!”

“VEGAS. BABY! Another Bachelorette party. Ugh, but I always lose something. HELP!”

“SERIOUSLY?! $8 an hour for a locker at Disneyland? I’m NOT wearing a Fanny-Pack.”

“I’m diabetic and there’s no fashionable way to carry my Insulin Pump.”

PROBLEMS

“When I take my kids to the park, I want to leave the stroller without worry, and carry my phone for toddler

selfies. I can’t ride the slide with an iPhone in my back pocket.”

“My purse was stolen when I went out on the dance floor!”

WELCOME

SmarterGarter is the ONLY convertible hands-free purse, that can carry all your necessities, with the same style and individuality as high end hand bags. The main pocket is removable from the leg strap; allowing the wearer great versatility. Show it off on bare skin with shorts, skirts, dresses, bikinis or over leggings, jeans, yoga pants, boots, or around a yoga mat. The pocket can even be snapped around a belt to create a convenient hip pocket. Each design is lined with anti-slip silicone backing, which prevents sliding.

WHAT IS THE SMARTERGARTER™?  

AS SEEN IN

Woman’s World

Select Harley-Davidson® dealerships USA  TODAY  

Phoenix Business Journal

St.  Louis  Post-­‐Dispatch  

abc

MobStub  SIMPLEsteals!

Motorcycle Cruiser DC METRO

CARA CERUTTI HOLMES “Our collection embodies one basic principle. The intrinsic desire to be free.

Free to move (dance, run, dodge, insert verb here), free to travel and explore, free to be distinctively unique and free to change our minds (and ensembles). ""Back in college, I went dancing with my girlfriends, and had my purse stolen when I left it at the table to show off my moves on the dance floor. I remember thinking ‘There has GOT to be a fashionable way to carry all my necessities while remaining hands free’. Fast forward ten years, and I was playing at the park with my kids. I saw another mother trying to wrangle her toddler down the slide, phone in one hand, wallet in the other and thought ‘My clubbing days may be far behind me… but I (and clearly others) still face the same problem’. ""I discovered nothing to my standard of style and quality on the existing market. I wanted women to enjoy an accessory that empowered them, while providing a bridge between fashion and function. We all want the individuality of a stylish hand bag (without the obligation to carry it). So I created FÜCHSIN AVE; the largest manufacturer of garter purses / boot pockets / insulin pump cases / yoga mat pockets.” Before dedicating herself full time to family and FÜCHSIN AVE, Cara Cerutti Holmes worked as a Financial Analyst for the Department of Defense. She holds a BS in Finance from the University of Utah and a MS in Global Leadership from the University of San Diego. SmarterGarter.com

FOUNDER, INVENTOR

LOOK BOOK

Drop the Bulky Bag… Grab FREEDOM!

•  Motorcycle Riding •  Wedding •  Sporting Events •  Concerts •  Clubbing , Dancing •  Bachelorette Party

•  Festivals •  Running Errands •  Gym •  Graduation •  Prom •  Hiking

•  Amusement Parks •  Traveling •  Site Seeing •  Injured / Disabled •  Day Clubs •  Horseback Riding

•  Smart Phone (fits iPhone 6 PLUS)

•  ID •  Credit Cards •  Business Cards •  Room Key •  Passport •  Plane Ticket •  Travel Guides

•  Pocket Knife •  Mace •  Small Derringer •  Lipstick •  Compact •  Small Comb •  Keys •  Epi Pen •  Diabetic Supplies

•  Cash •  Insulin Pump •  Medication •  Tampon •  Condom •  Flask •  Pacifier •  Diaper •  Wipes

SmarterGarter.com

PERFECT FOR

CARRY

AVAILABLE WORLDWIDE  

SmarterGarter.com

Sold in all US States and 23 Countries!

MANHATTAN

BOHEMIA SYDNEY

LEXINGTON

CHANTILLY

ODESSA

3.0 COLLECTION

SALEM

THE BREAKDOWN

Each  SmarterGarter  design  features  a  large,  removable  pocket  which  

measures  7”H  x  5”W.  Fits  most  smart  phones  including  the  new  iPhone  6  and  6  PLUS  

Internal  pocket  securely  holds  ID  and  credit  cards    

External  key  ring  provides  quick  access  to  keys  (or  personalize  with  favorite  charms)  

Available  in  two  leg  strap  sizes;    SMALL:  U.S.  pant  sizes  0-­‐10  MEDIUM:  U.S.  pant  sizes  12-­‐20    

SPECIFICATIONS

The Breakdown

Vegan  leather  straps  hug  the  wearer’s  leg  and  are  lined  with  soV  anD-­‐slip  silicone  strips.  

Four  rows  of  hook  and  eye  closures  on  military  strength  elasWc,  provides  ulWmate  versaWlity.  

MANHATTAN 3.0 | MSRP $44.00

•  Black canvas fabric pocket, brown houndstooth satin lining NOTE: pocket is removable from straps

•  Antique brass hardware decals with magnetic snap closures

•  Brown faux-leather straps and accents

LEXINGTON 3.0 | MSRP $44.00

•  Army green canvas fabric pocket, brown houndstooth satin lining NOTE: pocket is removable from straps

•  Antique brass hardware decals with magnetic snap closures

•  Brown faux-leather straps and accents

BOHEMIA 3.0 | MSRP $44.00

•  Carmel colored, faux leather pocket and straps NOTE: pocket is removable from straps •  Animal print satin lining •  Antique brass hardware decals with magnetic snap

closures

SEDONA 3.0 | MSRP $44.00

•  Carmel colored, faux leather pocket and straps NOTE: pocket is removable from straps •  Animal print satin lining •  Antique brass hardware decals with magnetic snap

closures

ODESSA 3.0 | MSRP $44.00

•  Black faux leather pocket and straps NOTE: pocket is removable from straps •  Animal print satin lining •  Antique silver hardware decals with magnetic snap

closures

SALEM 3.0 | MSRP $44.00

•  Black faux leather pocket and straps NOTE: pocket is removable from straps •  Animal print satin lining •  Antique silver hardware decals with magnetic snap

closures

SYDNEY 3.0 | MSRP $46.00

•  Black and white faux leather pocket and strap, with a hint of lilac NOTE: pocket is removable from strap

•  Turquoise satin lining •  Antique silver hardware decals with magnetic snap

closures and adjustable corset decal

CHANTILLY 3.0 | MSRP $46.00

•  White faux leather pocket and strap, covered in soft lace NOTE: pocket is removable from strap

•  Robin’s egg blue satin lining •  Antique silver hardware decals with magnetic snap

closures and adjustable corset decal

Retail Partnerships Available SmarterGarter.com

MERCHANDISING

WALL SPACE

FLOOR SPACE

TABLE SPACE

Over150 Five Star Reviews

MEDIA

"OK, so this isn’t actually a garter, because it’s even better than a garter! Now, you can roam the festival with freedom thanks to a purse that straps to your leg. Yes, for real! Please try and tell us this isn’t the best idea ever. You can’t. We know.” ~ USA Today, Entertain This

“Celebrity Inspired Festival Fashion Must-Have”

MEDIA

“Top New Product – Staff Pick” ~ Motorcycle Cruiser

MEDIA

DC METRO+

THIS IS WHAT IT IS ALL ABOUT On Christmas morning, your children will be looking their best (and cutest) in sleepwear from Petite Plume. Petite Plume sleepwear is made with the highest quality cotton. These are the most luxurious children’s sleepwear on the market. Period. The proof is in the details. Sleepwear retails for $46-$58 and can be purchased at www.petite-plume.com.

SHE’LL THINK YOU SPENT MUCH MORE These clean simplistic designs and accents will add a crisp finish to any outfit. These Dakota Watches resemble high-end pieces at an affordable price. The Ladies Leather Cord ($49.95) genuine leather cords encircling the side of the case for an interesting fashion look.

NO MORE STIFF NECK PILLOW! The Original Znzi Travel Stuff Pillow reimagines what high quality travel comfort should be. It’s unique structure changes shape and form as it adapts to each user’s unique setting. $38.99 at www.ZnziTravelStuff.com.

AN APHRODISIAC FOR THE HOLIDAYS – YES! BOSS THE SCENT boasts an exclusive ingredient from Africa: the aphrodisiac Maninka fruit, evocative of passion fruit and rum. It also evokes something deeper: the tug of desire. Available exclusively at Macy’s – $85

RELIEVE STRESS – STAY WITHIN THE LINES Who knew — coloring books for all ages are all the rage these days. That’s because coloring can be a meditative experience and can relieve stress — which, when you think about it — makes a lot of sense. So, if you’re looking for some-thing unique fun and playful these coloring books from Kitanie will fit the bill. Starting at $9.95 www.kitanie.com or amazon.com

FOR YOUR WICKED WAYS! A naughty, but oh- so-nice candle. Three Wicked uses, all in one — can be used as a naturally-fragranced candle, a paraben-free moisturizing body and massage oil and a 16 oz. stemless wine glass. Burn for a solid 80+ hours. $33. At www.3waybeauty.com

Gift Guide

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THE FEEL-GOOD GIFT Bunnyjuice lovekits — popular in the hottest hotels around the world — are the perfect gift for a sensual, intimate, and playful holiday. The “mybunny” collection offers two individual lovekits — 4 him and 4 her — each featuring a fun toy, lubri-cants, and condoms presented in beautifully designed packages and priced at only $19.99. These and other fine Bunnyjuice products can be purchased directly at bunnyjuice.com

THE HAPPY TRUNK FOR TRAVEL FUN TIME The “Trunk” arrives as a pre-planned, ready to go activity for children ages 3–11. Whether traveling or spending quality time with your kids at home it has never been easier. Every box has 2–3 projects. Kits start at $19.95. www.thehappytrunk.com

A “SMARTERGARTER” SAYS IT ALL! A versatile option for staying hands-free while still keeping items close. This new fashion forward travel bag wraps securely around the thigh (over jeans or under dresses) for quick access, keeping items safe and close. A great gift for the traveler and adventurer in your life! $37.50 at www.smartergarter.com

FREEZE YOUR COCKTAILS! With the new Chill Factor™ Cocktail Maker Kit, you can freeze your favorite cocktails and mocktails in minutes — making for an enjoyable time for all!. Simple and convenient to use. Available online at www.thechillfactor.com.

FESTIVE BOTTLE – FESTIVE BUBBLES This season “Moet’s Festive So Bubbly” bottle of its Imperial Brut Champagne makes giving luxuriously without spending extrava-gantly. Elegantly embellished with three-dimensional golden bubbles in place of its label, a visual representation of the beautiful bubbles inside. Available at ReserveBar.com for the same cost as a regular bottle, $43

ONE WAY NOT TO LOOK LIKE A TOURIST! Seriously, a DC Metro map on your wrist, designed and made for women who would rather explore than look like a tourist. Sustainably crafted and range from $45–$80, these gold or stainless steel cuffs make ideal gifts for travelers or adventurers. www.designhypeinc.com or Wake Up Little Suzie,3409 Connecticut Ave NW, 20008 (202) 244-0700

Gift Guide

DCMetroPlus.com ��Ɣ�� 'HFHPEHU�-DQXDU\�������Ɣ�� 5

“A SmarterGarter™ says it all! A versatile option for staying hands-free while still keeping items close. This new fashion forward travel bag wraps securely around thigh for quick access. A great gift for the traveler and adventurer in your life." ~ DC METRO, Gift Guide

MEDIA

“THIGH ONE ON: Her wedding may be the last time your girlfriend wore a garter, but she’ll want to strap one of these SmarterGarters on her leg or boot when she needs a hands-free option for carrying her personal items." ~ Travel Girl Magazine

FOR MORE INFORMATION

SmarterGarter.com

WHOLESALE ACCOUNTS Marilyn Miller, Sales Representative Marilyn@SmarterGarter.com 480.251.5000 MEDIA INQUIRIES Cara Cerutti Holmes, Founder Cara@SmarterGarter.com 619.564.1944

CONTACT