2016 LINCOLN AT CHRISTMAS MARKETING CAMPAIGN · 40 second Lincoln at Christmas commercial aired 20...
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Through a coordinated partnership approach, Visit Lincoln will deliver a campaign to raise awareness of Lincoln at Christmas including retail; food & drink; events; places to stay. - To increase retail footfall - To raise awareness of the events programme - To be the official source of visitor information for the Christmas Market - To be the official source of visitor information for Lincoln on Ice Contact Sue at Visit Lincoln – [email protected] to discuss your tailored package 2016 LINCOLN AT CHRISTMAS MARKETING CAMPAIGN
Transcript of 2016 LINCOLN AT CHRISTMAS MARKETING CAMPAIGN · 40 second Lincoln at Christmas commercial aired 20...
Through a coordinated partnership approach, Visit Lincoln will deliver a campaign to
raise awareness of Lincoln at Christmas including retail; food & drink; events; places to
stay.
- To increase retail footfall
- To raise awareness of the events programme
- To be the official source of visitor information for the Christmas Market
- To be the official source of visitor information for Lincoln on Ice
Contact Sue at Visit Lincoln – [email protected] to discuss your tailored package
2016 LINCOLN AT CHRISTMAS
MARKETING CAMPAIGN
Dedicated campaign fully mobile optimised site for Christmas in Lincoln 2016 including:
- Festive events, places to stay, retail, late night shopping.
- Related travel information.
2015 Christmas campaign pages saw in excess of 18,000 visitors and the Christmas
Market listing over 109,000 unique over a 4 month period.
Web user profiles: 6% from a Lincoln; 15% (Sheffield, Nottingham, Leicester, 18%
London. Key overseas users - US, Germany & France
Advertising opportunities
Banner advert on visitlincoln.com/christmas(active from mid-October)
£115 +VAT
Event listing £60 +VAT
Ticket sales (for events and attractions) 10% commission
DIGITAL MEDIA – visitlincoln.com/christmas
DIGITAL MEDIA – visitlincoln.com/christmas
We will manage social media advertising spend for you, giving you access to the Visit
Lincoln brand and following of more than 20,000 Lincoln residents and visitors.
- Social Media promotion though Twitter, Facebook & Instagram
- Consumer e-newsletter to 5,000 opted in contacts
- Business e-newsletter to 1,500 local businesses
Advertising opportunities
Social media promotion through Twitter,
Facebook and Instagram£50 +VAT (plus media spend £)
Dedicated e-newsletter to our database (2 consumer and 1 corporate send per month)
£115 +VAT(price per email sent)
Digital advertising package arranged and managed through Visit Lincoln
Tailored to your budget
SOCIAL MEDIA
Working in partnership with Lincolnshire Media to produce a high quality full colour, A5-
sized, glossy souvenir booklet for Lincoln Christmas Marketto be sold in advance and
in destination.
8,000 copies produced and distributed across Lincolnshire accommodation providers,
outlets at the market, through the Park & Ride service, Visitor Information Centre,
online and at local businesses. In circulation from the end of November.
Advertising opportunities
Premium Pages (inside front, inside back and back)
From £350.00 +VAT
Full page (196mm x 134mm) £300.00 +VAT
½ page (96mm x 134mm) or (195mm x 65mm) £150.00 +VAT
¼ page (96mm x 134mm) £75.00 +VAT
1/8 page (44mm x 65mm) £40.00 +VAT
1/6 page stall holder listing £20.00 +VAT
PRINT MEDIA
PRINT MEDIA
40 second Lincoln at Christmas commercial aired 20 times over two weeks promoting
Lincoln at Christmas.
10 second slots are available for your business within the ad that will be aired 20 times
reaching audiences across Lincolnshire & beyond. Production costs included. 301,00
listeners 3m listening hours per week.
Advertising Opportunities
Top and Tail radio commercial From £180.00
RADIO MEDIA
Promote your businesses to the visitors and shoppers in Lincoln at Christmas.
6 foot on-street totems promoting Christmas in Lincoln
Christmas Market Digital Large Screen for the duration of the Christmas Market.
On-street banners and regional bus advertising.
Advertising Opportunities
Totems at high footfall spots throughout the main
shopping areas in Lincoln. 6 foot high.
TBC
Digital Large Screen, operational during the
hours of the Christmas Market (4 days 40 hours)
From £500.00 (+VAT)
Over Street Banners at Lower High Street &
Silver Street (minimum 2 weeks)
From £275.00 (+VAT) hire,
production costs £196.85 (+VAT)
Bus advertising POA
Lincoln on Ice perimeter boards, 1m in length From £195.00 (+VAT)
ON STREET MEDIA
ON STREET MEDIA
Reserve your fully-lit Christmas tree for the exterior of your business.
- Fully installed 4ft tree with bracket and lights
- Indoor transformer, 5m length wire & removal included
- You just need to supply the electricity
- FROM £39.00 (+VAT)
- Annual business dressing packages available including flags, hanging baskets & a
Christmas tree from just £100 (+VAT)
To reserve your Christmas tree, contact [email protected]
CHRISTMAS TREES
CHRISTMAS TREES
To book your Christmas advertising campaign
with Visit Lincoln, contact Sue.
[email protected] 545 262
