2016 KCC Seller Book

W I T H C O N F I D E N C E E V E R Y S T E P O F T H E W A Y

K E N T W O O D C H E R R Y C R E E K

WE ARE DENVER

Kentwood Real Estate is dedicated to the legacy of being “Colorado’s Premier

Real Estate Company” through the highest producing, most knowledgeable,

caring and experienced sales team in the country, offering the highest quality

customer service experience.

W E A R E I N N O V A T O R S S E E K I N G U N P A R A L L E L E D

M A R K E T I N G A N D S U P E R I O R I N T E R N E T T E C H N O L O G Y ,

P O S I T I O N I N G O U R C L I E N T S A T T H E T O P .

OURMISSION

ABOUTKENTWOODREAL ESTATE

K E N T W O O D I S A T R U S T E D N A M E

I N M E T R O D E N V E R R E A L E S T A T E .

Founded in 1981, Kentwood Real Estate recently celebrated 35 years as one of

the most trusted names in Denver real estate. Kentwood had a record year in

2015 with total sales of $2.4 billion. The company looks forward to surpassing

its previous record in 2016.

Kentwood is comprised of over 185 top-producing real estate professionals

operating from three strategically located offices in the metro Denver area. Our

brokers and management team are dedicated to superior customer service and

unmatched expertise in all segments of the market. We also offer comprehensive

relocation services through our affiliation with the Leading Real Estate Companies

of the World. Kentwood’s marketing programs, family environment, and long-

term relationships with clients are also company hallmarks.

A company is only as good as its people. Striving for excellence has become

a tradition with Kentwood Real Estate. It shows in the performance of every

Kentwood broker associate and each member of the support staff. Locally

owned, with a strong and experienced support staff, Kentwood assists with

every facet of a sale or purchase. The Kentwood professionals know the

real estate business inside and out, and are unmatched in knowledge of the

residential market in the Denver metro area.

As Denver’s largest independent brokerage, we provide dedicated and

personalized service. Reputation is what a successful real estate company is

all about. Kentwood carefully selects its agents, who have achieved some of

the nation’s highest real estate volumes and have established a reputation as

individuals of dedication, integrity, and personalized service.

Every Kentwood broker associate is full-time and averages 20 years of

experience selling residential real estate. Kentwood professionals have

also held numerous leadership positions in the industry, communities and

neighborhoods, and are active in their local Boards of Realtors.

The offices of Kentwood Real Estate are located in the Denver Tech Center,

the Cherry Creek area, and in lower Downtown Denver (the latter known

to locals as LoDo). Kentwood Real Estate provides broad-based services to

communities throughout the Denver metropolitan area.

Looking ahead, the strength of Kentwood Real Estate comes not only from our

past, but from our ability to embrace our future. Our ability to accurately project

future trends affecting our customers and clients provides assurance that you

are in the best possible hands. You will benefit from our knowledge and expertise

in the latest areas of technology, market trends and relocation strategies while

maintaining the good, old-fashioned customer service and personal attention that

has earned Kentwood its prestigious reputation.

KENTWOODCHERRYCREEK

Kentwood Real Estate at Cherry Creek is located in the heart of this vibrant and

evolving cosmopolitan community. Our brokers not only specialize in Central

Denver’s prestigious neighborhoods, they are also seasoned professionals with

a broad depth of knowledge in all areas of the Denver Metropolis.

Central Denver neighborhoods are known for their vibrant culture, walkable

lifestyle and diverse architecture. Kentwood brokers know bungalows to mid-

century modern, tudors to townhomes and new construction versus classic.

Whether your agent is assisting you with a purchase or is marketing your home

for sale, you can rest assured that you’re well represented.

Our brokers’ extensive relocation knowledge generated from years of assisting

transferees has fostered an ability to quickly assess the needs of our clients. We

work with buyers and sellers in all areas of the Denver marketplace as a result

of Kentwood’s strong national and international relocation connections.

We realize success by providing you with the most dependable and effective

residential real estate service possible. That is why Kentwood Real Estate is

consistently rated the most productive Denver residential real estate company.

F E W C O L O R A D O N E I G H B O R H O O D S E X U D E

T H E C H A R M , P R E S T I G E A N D V A L U E F O U N D

I N C E N T R A L D E N V E R N E I G H B O R H O O D S

I N C L U D I N G T H E C H E R R Y C R E E K A R E A .

1,800

1,700

1,600

1,500

1,400

1,300

1,200

1,100

1,000

900

800

700

600

500

400

300

200

100

0

2 0 1 5 M A R K E T S H A R E T O T A L S Total $ Volume (By CMS Market Share)

SOURCE: BROKER METRICS

LIST

SELL

KentwoodReal Estate

LIVSotheby’s

ColdwellBanker

REMAXProfessionals

REMAXAlliances

REMAXCherry Creek

Cherry CreekProperties

KellerWilliams

REMAXMasters

Porchlight

MKT11.3%

MKT10.7%

MKT6.4%

MKT4.9%

MKT3.6%

MKT2.4% MKT

2.2%MKT2.2% MKT

1.8%MKT1.7%

$2,510,000,000

$3,010,000,000

$2,010,000,000

$1,510,000,000

$1,010,000,000

$510,000,000

$1,0

07,9

18,8

73

$1,0

24,3

70,15

2$1

,021

,497

,569

$1,0

69,5

83,6

51

$1,2

45,6

66,2

20

$1,4

01,0

71,17

0

$1,3

96,0

86,9

85

$1,3

83,2

61,0

00

$1,0

48,2

19,0

60

$904

,038

,716

$1,10

2,79

8,70

4$1

,122,

053,

866

$1,7

18,5

16,3

76

$2,18

5,92

9,16

2$2

,082

,431

,984

$10,000,000 2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2014

2013

2015

$2,381,298,867

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2014

2013

2015

2,76

5

2,82

1

2,78

2

2,76

6 2,97

3 3,01

13,

011

2,75

3

2,61

1

2,16

4

2,23

1

2,32

6

2,35

2

3,27

2

3,99

6

3,77

64,485

2 0 1 5 C L O S E D S A L E S V O L U M E

2 0 1 5 C L O S E D S A L E S T R A N S A C T I O N S

I N S A L E S V O L U M E P E R A S S O C I A T E

2 0 1 5 N A T I O N A L R A N K I N G | S A L E S V O L U M E P E R A S S O C I A T E

K E N T W O O D R E A L E S T A T E R A N K E D

According to RISMedia’s Real Estate Magazine (National Real Estate Media Publishing Company), Kentwood Real Estate ranked

#1 in Colorado and #3 nationally for highest average volume sold per associate in 2015. Kentwood is comprised of three Denver

real estate offices, located in Downtown Denver, Cherry Creek and The Denver Tech Center with a total of 190 agents. Kentwood

had a record year in 2015 with total sales of $2.4 billion. The company looks forward to surpassing its previous record in 2016.

With an average of 20 years of experience per agent and average sales volume of over $12.5 million in 2015, Kentwood Real Estate

out-performs their competitors.

T O P P E R F O R M I N G A G E N T S

I N 2 0 1 5

SALES SALES SALES VOLUMECOMPANY STATE ASSOCIATES VOLUME PER ASSOCIATE

1. Hilton & Hyland CA 150 $2,784,159,763 $18,561,065

2. Washington Fine Properties DC 146 $2,240,034,074 $15,342,699

3. KENTWOOD REAL ESTATE CO 190 $2,400,000,000 $12,631,579

4. Paragon Real Estate Group CA 121 $1,508,013,932 $12,462,925

5. RE/MAX Metro New York NY 42 $503,473,916 $11,987,474

6. Pacific Union International CA 702 $8,221,881,077 $11,712,081

7. Decker Bullock Sotheby’s International Realty CA 171 $1,937,219,731 $11,328,770

8. Today Sotheby’s International Realty CA 78 $795,039,249 $10,192,811

Kentwood as a local company has always taken pride in being a good

neighbor and today, Kentwood Real Estate continues to support

numerous civic and community endeavors. Every year, Kentwood

and its agents demonstrate their commitment to the community by

volunteering and supporting local charities and events.

GIVING BACKTO THE COMMUNITY

N O N P R O F I T S , C H A R I T I E S , C I V I C & C O M M U N I T Y E N D E A V O R S S U P P O R T E D B Y K E N T W O O D A G E N T S

C O N T I N U E D O N N E X T P A G E

A Precious Child

ACE Scholarships

African School Assistant Project

Aiducatius

Aish Denver

Allied Jewish Federation of Colorado

Alpha Kappa Alpha Sorority Inc.

Alzheimer’s Association

American Cancer Society

American Civil Liberties Union

American Diabetes Association

American Heart Foundation

American Legion

American Melanoma Foundation

American Society for the Prevention

of Cruelty to Animals

Amor Ministries

Anchor Center for Blind Children

Angels on the Green

Anti-Defammation League (ADL)

Arapahoe/Douglas Mental

Health Network

Archbishop’s Annual Campaign

Art for Edison

ArtReach

Assist-a-Family

Athletics & Beyond

Autism Society of Colorado

Avon Walk for Breast Cancer

B’nai B’rith Youth Organization

Bags of Fun

Be the Gift

Bear Creek High School Football Team

BMH-BJ

Bienvenidos Food Bank

Big Brothers, Big Sisters

Blue Sky Foundation

Bonfils Blood Center

Book Trust

Boy Scouts of America

Boys and Girls Club of Denver

Boys and Girls Clubs of Colorado

Brent’s Place

Bromwell Elementary

Bronco Wives

Camp Chief Ouray

Cancer League of Colorado

Cancer League of Denver

Cancer Research

Canterbury H.O.A.

Carson Elementary

Catholic Charities

Central City Opera

CHARG Resource Center

Chatfield High School Baseball Team

Cherry Hills Village Elementary

Chi Omega Alumnae Association

Children’s Hospital Colorado

Children International

Cleo Parker Robinson Dance Company

Coats for Colorado

Cocktails for a Cause

Colorado Academy

Colorado Agency for Jewish

Education (CAJE)

Colorado Ballet

Colorado Children’s Chorale

Colorado Coalition for the Homeless

Colorado College

Colorado Opera

Colorado Ovarian Cancer Alliance

Colorado Pet Pantry

Colorado Public Radio

Colorado Pug Rescue

Colorado Veterinary Medical Foundation

(via The Goethe Fund)

Colorado Youth at Risk

Columbine Knolls South II H.O.A.

Community Sailing of Colorado

Concerts For Kids

County Sheriffs of Colorado

Court-Appointed Special Advocates

Cover Colorado

CU Denver School of Business

Davis Phinney Foundation for Parkinson’s

D.E.A. Survivors Benefit Fund

Denver Active 20-30

Denver Art Museum

Denver Ballet Guild

Denver Botanic Gardens

Denver Campus for Jewish Education

Denver Center for Performing Arts

Denver Debutante Ball

Denver Dumb Friends League

Denver Early Childhood Council

Denver Health

Denver HospiceDenver Jewish Day School Denver Kids, IncDenver Metropolitan Major League Baseball Stadium District BoardDenver Museum of Nature and ScienceDenver Public LibraryDenver Public Schools FoundationDenver Rescue Mission Denver School of the Arts FoundationDenver School of Science & Technology – ByersDenver Southeast RotaryDenver SymphonyDenver ZooDisabled American VeteransDowntown Denver Housing CouncilDowntown Denver Partnership Civic Ventures BoardDPS Summer ScholarsDress for SuccessDumb Friends LeagueEast High Angel FoundationElephant EnergyEthnic College Counseling Center Families FirstFather Woody’s Haven of HopeFCBI Annual Charity Golf TournamentFederal Boulevard PartnershipFine Arts FoundationFirst DescentsFisher Early Learning CenterFood Bank of the RockiesFountain HouseFriends of EdisonGameday Memories Gateway Battered Women’s ServicesGirl Scouts of ColoradoGirls Athletic Leadership School (GALS)Girls, Inc. of Metro DenverGirls on the Run (Rocky Mountain chapter)Global Education FundGlobal Down SyndromeGolden Retriever Freedom Rescue GoodwillGreater Park Hill Community, Inc.Greenwood Village Parks & Trails Commission

Habitat for Humanity Hands Up for ChildrenHeart AssociationHeart FundHomeSteaders of Family HomeSteadHope’s PromiseHospice of Saint JohnIndividual Grant for College EducationInnovage FoundationInstitute for International Education (IIE)Invest in Kids Jack and Jill of America, Inc. Janet’s CampJefferson Park United NeighborsJewish Community CenterJewish Family ServicesJewish National FundJewish War VeteransJudi’s HouseJunior LeagueJuvenile Diabetes Research FoundationKendall And Taylor Atkinson FoundationKent DenverKidney AssociationK-LifeKolkata City Mission Ladies of CharityLeukemia and Lymphoma SocietyLodo CaresLower Downtown Design Review BoardLupus FoundationMake-a-Wish FoundationMaple Star Colorado Foster ParentMarch of DimesMarion Downs Hearing CenterMax FundMelanoma Research FoundationMental Health AmericaMetro Denver Partner’s Tutoring ProgramMile High CalvaryMile High MontessoriMile High SquashMinds Matter DenverMultiple SclerosisMuseum of Contemporary Art Mylifeline.orgNamaste HospiceNational Council of Jewish WomenNational Jewish Hospital

National Kidney FoundationNational Public Radio National Western Stock ShowNew GenesisNorth Shore Animal League in Long Island, NYOpen Door MinistriesParkinson’s Association of the RockiesPedaling for Parkinson’sPilsung Youth InitiativePlanned Parenthood of the Rocky MountainsPorter HospitalProject AngelheartProject Pave Restoration Community Church Riviera Circle Lake ClubRMRSDRocky Mountain Community ChurchRonald McDonald House DenverRose Women’s OrganizationRwanda FoundationSafe House DenverSalvation ArmySave Our YouthSense of SecuritySerenity SkiMeistersSmart Girls, Inc.Smile TrainSpecial OlympicsSt. Thomas More Catholic ChurchSt. Anne’s Episcopal SchoolSt. Mary’s AcademyStanley British Primary SchoolSteck ElementarySteele ElementaryStep 13Sungate KidsSusan G. Komen-Breast CancerSusan G. Komen Race for the CureTeammates For Kids - Garth Brooks FoundationTennyson Center for ChildrenThe Butterfly FoundationThe Challenge Foundation The Cystic Fibrosis FoundationThe Delores ProjectThe Democratic National PartyThe Denver Film Society

The Gordian Fund The Jewish ExperienceThe Kempe FoundationThe MACC (Mizel Arts and Culture Center)The Pink Ribbon Foundation The Rose FoundationThe Roundup Riders Heritage and Trails FoundationThe Sanctuary CenterThe Women’s Foundation of ColoradoThe Zara ProjectTheodore Roosevelt Medora FoundationTherapy Dogs InternationalThird WayUNICEFUnited WayUniversity of Colorado Depression CenterUniversity of Colorado FoundationUniversity of Colorado Hospital FoundationUniversity of Colorado Parents Advisory CouncilUniversity of Notre Dame Alumnae Association University of Wisconsin Mile High Alumni AssociationUrban PeakUte Meadows Elementary School PTAVeterans of Foreign WarsVisionboxVolunteers of AmericaVolunteers of America - MAX Fashion ShowWarren VillageWestern FantasyWhiz kids TutoringWings over the RockiesWish for WheelsWish of a LifetimeWitnesses for JesusWomen for Women InternationalWomen’s Fund at the Denver Center for Performing ArtsWomen’s Global Empowerment FundWoodbourne Wave Swim TeamWounded WarriorsY2K Ski ClubYellowstone FoundationYoung Life Young Philanthropist Foundation

C O N T I N U E D F R O M P R E V I O U S P A G E

O N A N I N D I V I D U A L B A S I S , K E N T W O O D A G E N T S S U P P O R T H U N D R E D S

O F N O N - P R O F I T S , C H A R I T I E S , C I V I C A N D C O M M U N I T Y E N D E A V O R S .

USINGKENTWOODMARKETING

DenverRealEstate.com

K E N T W O O D ’ S T E C H N O L O G Y H E L P S Y O U

F I N D T H E P E R F E C T P R O P E R T Y

A L L D E N V E R M E T R O L I S T I N G S can be viewed 24/7 on the continually updated DenverRealEstate.com. Kentwood has

deployed cutting-edge technology in order to give you the most robust search tools, and information about brokers, homebuyer

resources, and market data. Get to know Denver by browsing through our in-depth community profiles. With our “Property Alerts”

feature, you can save searches, share properties, and automatically keep your Kentwood realtor up to date with what you like. You can

also create an account by using your Facebook or Google login information. The cornerstone of DenverRealEstate.com is our Advanced

Interactive Mapping (AIM) feature. Consumer studies show that home buyers prefer visually oriented, interactive property searches.

We provide a unique map-based property search that allows you to search for just the right home and neighborhood.

• Real time, dynamic search functionality

• Display of all property listing data on the map

according to the search characteristics from your

selection

• The ability to draw custom search boundaries

using the interactive ‘polygon’ search tool

• Point-of-Interest Plotting, enabling the buyer to

search for area shops, services and amenities such

as restaurants and schools

• Satellite photos of entire search areas as

well as close-up “Street View” photographs

of any neighborhood

• Market Data And Statistics

• Relevant information that aligns with your Denver

lifestyle. Categories include Events, Restaurants,

Things to Do, Theatre And Arts, Music And

Concerts, and Sports

D E N V E R R E A L E S T A T E . C O M C A N P R O V I D E A L L O F T H E T O O L S Y O U N E E D

F O R P R O D U C T I V E P R O P E R T Y S E A R C H E S , I N C L U D I N G :

S E A R C H E N G I N E O P T I M I Z A T I O N ( S E O )

Search Engine Optimization (SEO) is a system of methods used to enhance a website’s ranking in the natural search results of search engines.

This includes optimizing many factors including the use of relevant keywords and making sites web compliant, to name a few.

S I T E U S A G E

W E B T R A F F I C S O U R C E S

TOTAL VIS ITS

PAGE VIEWS

ORGANIC SEARCH207,066

DIRECT TRAFFI C200,515

REFERRI NG S I TES139,142

S OCI AL TRAFFIC28,630

% NEW VI S I TS

AVG. PAG E VI EW S PER VI S I TOR

AVG. T I ME ON S I TE (MI NUTES)

575,803

3,517,664

53.17%

6.11 5:04

2015 SEO Overview of DenverRealEstate.com

35.96% 34.82% 24.16% 4.97%

S O U R C E S B Y L O C A T I O N

UNITED STATES . . . . . . . . . . 503,732

CANADA . . . . . . . . . . . . . . . . . . . . . 2,512

UNITED KINGDOM . . . . . . . . . 2,422

INDIA . . . . . . . . . . . . . . . . . . . . . . . . . 1,867

ITALY . . . . . . . . . . . . . . . . . . . . . . . . . 1,544

SWITZERLAND . . . . . . . . . . . . . . 1,508

AU STRA LIA . . . . . . . . . . . . . . . . . . 1,459

P H IL IP P INES . . . . . . . . . . . . . . . . 1,265

GE RMA NY . . . . . . . . . . . . . . . . . . . . 1,259

SPA IN . . . . . . . . . . . . . . . . . . . . . . . . . 1,245

ME X ICO . . . . . . . . . . . . . . . . . . . . . . 1,107

FRA NC E . . . . . . . . . . . . . . . . . . . . . .1,066

575,803came from 200 countries / territories

HIGHEST CONCENTRATION LO WER CO NC ENTR ATIO N LO WEST CO NC ENTR ATIO N

VISITS

M O B I L E D E V I C E SM O B I L E V I S I T S

Top mobile devices used to visit DenverRealEstate.com in 2015:

Total mobile visits to DenverRealEstate.com increased 30% from 2014 to 2015:

iPad Android2014 iPhone2015

102,577

20,000

50,000

40,000

100,000

60,000

150,000

80,000

200,000100,000

250,000 120,000

222,408 65,145170,597 36,919

T H E M O B I L E M O V E M E N T

Kentwood knows that more than 50% of real estate searches are done on mobile devices. This makes mobile accessibility crucial to the

real estate market.

As potential buyers search neighborhoods and

discover properties, they expect to be able to get

more information in real time on their mobile device.

Kentwood’s comprehensive, easy to use mobile

apps with custom search capability, puts relevent

properties in the buyer’s hands.

O U R O W N S M A R T P H O N E

A N D T A B L E T A P P S

*RATED TOP 5 REAL ESTATE SITES BY INMAN NEWS 2014

YOUR HOME WILL BE ADVERTISED ON TH ESE TOP RATE D S ITES A ND NUME ROU S OTHERS:

A D D I T I O N A L S Y N D I C A T E D S I T E S I N C L U D E :

R E A L T Y T R A C . C O M • L A K E H O M E S U S A . C O M • L A N D W A T C H . C O M • H O M E W I N K S . C O M

P R O P E R T Y P U R S U I T . C O M • P R O P E R T Y S H A R K . C O M • H O T P A D S . C O M • V A S T . C O M • O O D L E . C O M

P R O P B O T . C O M • P R O P E R A Z Z I . C O M • F R O N T D O O R . C O M

W H E R E D O K E N T W O O D L I S T I N G S A P P E A R O N L I N E ?

Listing syndication maximizes a home’s exposure and a brokerage’s online presence. Kentwood gives your home the most exposure by

syndicating the listing of your home to these popular sites with thousands of unique users every day and millions of page views every month.

Z I LLOW.COM44.9 MILL IO N VIS ITS PER MO NTH11.39% MAR K ET SHAR E

TRULI A.COM33.9 MILL IO N VIS ITS PER MO NTH7.72% MAR K ET SHAR E

REALTOR.COM28.8 MILL IO N VIS ITS PER MO NTH6.56% MAR K ET SHAR E

HOMES.YAHOO.COM19 MILL IO N VIS ITS PER MO NTH4.34% MAR K ET SHAR E

HOMES.COM17.2 MILL IO N VIS ITS PER MO NTH3.92% MAR K ET SHAR E

1

2

3

4

5

Your home will be advertised around

the globe on the Internet via its own

unique Individual Property Website (IPW).

In order to make the process of finding

your home easy, our agents will typically

register a simple and specific domain

name for that property.

These web addresses can also be included

on a rider over the Kentwood ‘For Sale’

sign. A prospective client passing by can

use their mobile device to view a complete

online brochure, including outstanding

photographs, a property description, price,

and agent contact information.

E V E R Y K E N T W O O D L I S T I N G G E T S I T S O W N W E B S I T E

Signs and the Internet are two of the leading sources used by prospective buyers to find their next home. Kentwood has combined these

two advertising mediums into a unique marketing program that will help you sell your home faster.

For years, the real estate industry has offered

“virtual tours”. These tours were comprised

of individual still images faded in and out

with added motion caused by zooming in or

out of the image. However in today’s market

buyers and sellers desire more, especially

when it comes to interactivity. Kentwood

Real Estate recently invested in a new cut-

ting edge camera technology and accompa-

nying rendering software that allows for any

perspective buyer to virtually walk through

a property with full 360 degree views taken

from multiple perspectives throughout the

property. The camera uses not only 2D and

3D images to create these virtual environ-

ments, but also depth sensing lasers in order

to provide accurate and immersive render-

ings of every angle of a home’s interior.

M A T T E R P O R T 3 D C A M E R A T E C H N O L O G Y

Kentwood Real Estate, Colorado’s Premier Real Estate Company, has introduced the Matterport Pro 3D Camera to its arsenal of

technologically advanced tools to benefit its brokers and home buyers and sellers alike.

Q U I C K F A C T S

S CANS PER PROPERTY HOURS DURATION / SH OOT H OURS TURNAROUND T IME

50-100 1-2 24

Thousands of highly qualified prospects receive email

notification when properties are updated on our website,

which occurs daily. We also send email marketing

pieces to our network of brokers, which reach 8,000+

brokers in the Denver metro area alone. Kentwood also

hosts a Broker Open Program, marketing Kentwood

properties for a Company-Wide Broker Open event

once a month. This promotes your property to a

network of brokers to bring qualified buyers.

E M A I L M A R K E T I N G : I N S T A N T R E S U L T S

Kentwood’s email marketing consists of both graphic and text-based emails sent to potential buyers who have requested email alerts as

members of our “Property Alerts”.

W I T H O U R E - F LY E R P R O G R A M ,

Y O U R M E S S A G E W I L L R E A C H

8,000+ brokers in the Denver area alone

Local distribution to approximately 80,000

highly targeted households in the Denver

Metro Area and distribution with the Denver

Business Journal and LoDo news. A variety

of advertising options allow our brokers to

provide their seller’s properties with the best

placement and display.

K E N T W O O D G A L L E R Y

D I G I T A L E D I T I O N

• View the entire magazine online

• Check out past issues

• Browse individual home tours directly

from the magazine

• Send a link to share the publication

T H E K E N T W O O D G A L L E R Y M A G A Z I N E

Our home-selling clients enjoy the finest marketing programs in the business, with the Kentwood Gallery serving as just one example of

our vast arrray of marketing tools.

A N E X C L U S I V E N E T W O R K O F I N D E P E N D E N T B R O K E R A G E S

The exclusive selection of independent brokerages who are invited to be part of Luxury Portfolio

offer the local expertise and exceptional service that today’s experience-oriented affluent demand.

Diverse in geography and demographic, the Luxury Portfolio network is united by a desire to deliver

a high-value, highly personalized experience.

The award-winning LuxuryPortfolio.com represents more $1 million-plus properties than any other luxury network, leveraging

high resolution photography and the latest mobile and video technology to create a cutting edge experience when browsing the

world’s preeminent collection of fine properties.

Luxury Portfolio International

• 5 0 0 G L O B A L A F F I L I A T E S

• 3 , 5 0 0 O F F I C E S

• 1 2 0 , 0 0 0 S A L E S

A S S O C I A T E S

L U X U R Y P O R T F O L I O I N T E R N A T I O N A L

Luxury Portfolio provides the tools to drive growth and innovation, including access to empowering technologies that result in better

decisions, and coveted partnerships in the growing lifestyle market.

O UR INTERNATIO NALNETWO RK

CHRISTIE ’SINTERNATIO NALREAL ESTATE

SOTHEBY’SINTERNATIONALREALTY

AFFILIATES

OFFICES

SALES ASSOCIATES

SALES VOLUME ANNUALLY

500 140 N/A

3,500 1,350 760

120,000 32,000 16,500

$321B $95B $70B

Source: Christie’s International Real Estate comparative metrics CIRE vs SIR dated June 1, 2015. Sales volume annually is U.S. only.

600

500

400

300

200

100

0

140,000

120,000

100,000

80,000

60,000

40,000

20,000

0

A F F I L I A T E S S A L E S A S S O C I A T E S

OUR INTERNATIONAL NETWORK


CHRISTIE ’S CHRISTIE ’SSOTHEBY’S SOTHEBY’S

500

140

N/A

120,000

32,00016,500

350

300

250

200

150

100

50

0

S A L E S V O L U M E A N N U A L L Y


CHRISTIE ’S SOTHEBY’S

4,000

3,500

3,000

2,500

2,000

1,500

1,000

500

0

O F F I C E S


CHRISTIE ’S SOTHEBY’S

3,500

1,350

16,500

$321B

$95B $70B

The Kentwood Relocation Service team is

carefully trained in all aspects of individual,

family, and corporate moves. We concentrate

on the individual needs of each family and

do all that we can to ensure that each family

finds the right location and is happily settled

into their new home.

Kentwood’s corporate movers range in size

from a handful of employees to major moves

of several hundred families. Utilizing the

full resources of the Kentwood Relocation

Department, Kentwood Real Estate provides

the expert service and support to assist

Denver’s corporations and their people as

they change, grow and prosper.

As an affiliate of the prestigious Leading Real

Estate Companies of the World® network,

Kentwood is proud that our organization

produced more home sales volume in 2015

than any national real estate network,

$351 billion, representing over one million

transactions. Those connections make us

a national and global real estate company

working on your behalf.

Leading RE affiliates also lead in the number

of sales, with 20% more transactions than the

closest competitor.

GLOBAL STRENGTH. GLOBAL POWERHOUSE. MAXIMUM EXPOSURE.

A W A R D - W I N N I N G R E L O C A T I O N S E R V I C E S

Every day, Kentwood’s Relocation Department looks after the complete real estate needs of people moving to and from Denver.

P ROD U C ING ONE-TH IRD MORE U.S . H OME SA LES VOLUME IN 2015 TH A N OU R C LOSEST COMP E TITOR

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agentand average sales price for firms in each respective network from published sources for 2015 production.

$351 350

300

250

200

150

100

50

0

$265 $262

$208

$113

$98

$45

$77

$28

$11$17$18

$8

Leading Real Estate Companies of the World®

RE/MAX

Coldwell Banker

Keller Williams

Century 21

Berkshire Hathaway Home Services

Sotheby’s International Realty

Prudential

ERA

Better Homes & Gardens

Realty Executives

Real Living

HomeSmart

Volume shown in billions of dollars

W H O ’ S W H O I N L U X U R Y R E A L E S T A T E

Since its debut in 1995, LuxuryRealEstate.com has become the number one portal for luxury properties on the internet. Kentwood values

its relationship with Luxury Real Estate, selling in excess of $200 billion in real estate annually.

LuxuryRealEstate.com is the definitive source for luxury homes from around the world with its powerful marketing solutions and

property visibility, Luxury Real Estate is an integral part of selling your home. Its network contains all of the top luxury professionals

from small boutique firms to large international brands.

Who’s Who in Luxury Real Estate

• 1 ,757 B RAN D S | 5,141 OFFI C ES | 68,961 SA LES ASSO CIATES | 69 CO UNTRIES

• 49,000+ PROPE RT I ES I N OVER 100 COUN T R I ES

• INCLU D ES AL L OF T H E TOP LUXURY PR OFESSI ONALS F ROM SMALL BO UTIQ UE F IRMS

TO L ARGE IN TE RN AT I ONA L BR A NDS

• 2M+ PAGE V IE W S P E R MONTH

• 49,000+ P ROP E RTIES W ITH A N AV E RAGE P RICE OF $2,258,397

• #1 SE A RC H ES ON GOOGLE, B ING, A ND YA H OO SE A RC H E NGINES

SELLINGWITHKENTWOOD

DenverRealEstate.com

K E N T W O O D ’ S T E C H N O L O G Y H E L P S Y O U

F I N D T H E P E R F E C T P R O P E R T Y

A N A G E N T ’ S R E S P O N S I B I L I T I E S

Your Kentwood Agent will provide the luxury of personalized service and take care of it all, from specialized market knowledge to

negotiating and closing your transaction.

E X P E R T G U I D A N C E R E S P O N S I V E N E S S

A C C O U N T I N G

L O Y A L T Y

• Provide a marketing strategy, a competitive market analysis

and recommend an appropriate list price for the sale of

your property

• Market your property to buyers and other agents utilizing

all possible appropriate methods

• Make recommendations on staging, potential repairs and

cleaning your property, in order to make your home more

attractive to buyers

• Suggest quality professionals, including attorneys,

handymen, stagers and inspectors

• Guide you in making informed decisions leading to a

satisfactory sale

• Present and respond to all offers in a timely manner

• Negotiate the best price and terms possible, always

keeping your specific needs in mind

• Act in good faith at all times

• Adhere to your instructions

• Return all calls and emails promptly

• Closely track dates and deadlines

• Receive and monitor all earnest money deposits

• Receive and deliver all documents in a timely manner

• Review final settlement statements

• Place your interests above all others

• Keep your personal information strictly confidential

• Ensure that all parties to the transaction are fully

informed about any material facts that may affect

the transaction

G E N E R A L S T E P S I N T H E K E N T W O O D S E L L I N G P R O C E S S

DECISIONTO SELL

Explain The Selling

Process

MultipleListingService

DetermineListingPrice

PropertyWebsite

PublicationMarketing

PrintMaterials

InternetMarketing

OpenHouses

EmailFlyers

Real EstateWebsites

Signage

MOVINGDAY

DETERMINE ANDCOORDINATEMARKETING

STRATEGIES TO BEST FIT YOUR HOME

CONDUCTSHOWINGS AND GIVEFEEDBACK

ATTRACTAND SCREEN

QUALIFIEDBUYERS

DIRECTBUYERS TOFINANCING

OPTIONS

ENSURE COMMUNICATION

AMONG ALL PARTIES

MEETAPPRAISER

COORDINATEHOME

INSPECTION

ACCOMMODATE FINAL

WALKTHROUGH

HANDLECONTRACT

ADMINISTRATIONORDER

TITLE

FACILITATECLOSING

NEGOTIATEOFFERS

AS YOUR AGENT, I WILL:

REALTOR SELECTION

SELLERTYPICALLY

PAYS

OCCASIONALLYBUYER PAYS

LISTINGAGENT’S

BROKERAGEOFFICE

BUYERAGENT’S

BROKERAGEOFFICE

LISTING AGENT

BUYER’SAGENT

Buyer’s Agent

LENDER

INSPECTOR

TITLECOMPANY

ListingAgentBUYER SELLER


We will take the time to explain the different agency relationships you may have with your Kentwood agent.

T H E P E O P L E I N V O L V E D A N D H O W C O M M U N I C A T I O N T A K E S P L A C E

A B O U T T H E C O M M I S S I O N

WEEK 1:GROWING AWARENESSA new property on the market generates a high level of interest.

WEEK 2:HIGH AWARENESSPeak market awareness during the first two weeks on the market.

WEEK 3:DECLINING AWARENESSDeclining awareness and interest as other new properties arrive on the market.

WEEK 4:CONTINUED DECLINE Continued decline in awareness and interest.

HIGHER P RICES ATTRACT F EWER BUYERS

NUMBERS O F BUYERS

LOWER P

RICE

HIGHER P

RICE

LO WER P RICES ATTRACT M ANY BUYERS

FAIRMARKETVALUE

SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2014


Timing and pricing for your home is imperative to a satisfactory sale. Your Kentwood agent will help you analyze these factors to get the

best price in the best time.

The higher the asking price of

your home, the fewer interested

buyers you will have.

A new listing will generate interest from agents and potential buyers. After they have viewed the property, interest

will decline, which makes it crucial to list your property at the right price when it first goes on the market.

S T R A T E G I C P R I C I N G F O R T H E B E S T E X P O S U R E A N D R E S U L T S

T I M I N G I S E V E R Y T H I N G

FIRST STEP TAKEN IN BUYING PROCESS

LOOKED ONLINE FOR PROPERTIES FOR SALE

CONTACTED A REAL ESTATE AGENT

LOOKED ONLINE FOR INFO ABOUT THE HOME BUYING PROCESS

TALKED WITH A FRIEND OR RELATIVE ABOUT THE HOME BUYING PROCESS

CONTACTED A BANK OR MORTGAGE LENDER

DROVE BY HOMES / NEIGHBORHOODS

VISITED OPEN HOUSES

50%40%30%20%10%0%

ALL BUYERS

VERY USEFUL

FIRST-TIME BUYERS

SOMEWHAT USEFUL

REPEAT BUYERS

NOT USEFULUSEFULNESS OF INFO SOURCES

ONLINE WEBSITE

REAL ESTATE AGENT

MOBILE OR TABLET WEBSITE OR APP

MOBILE OR TABLET SEARCH ENGINE

HOME BUILDER

ONLINE VIDEO SITE

OPEN HOUSE

YARD SIGN

RELOCATION COMPANY

BILLBOARD

PRINT NEWSPAPER ADVERTISEMENT

TELEVISION

HOME BOOK OR MAGAZINE

0%

82% 16%

19%

27%

31%

46%

49%

54%

57%

53%

63%

63%

67%

67% 21%

20%

19%

13%

14%

8%

8%

6%

11%

3%

2%

3%

2%

72%

67%

43%

44%

38%

35%

33%

25%

18%

14%

13%

20% 40% 60% 80% 100%

W H E R E D O B U Y E R S F I N D T H E H O M E T H E Y P U R C H A S E ?

A successful sale is based on understanding the buyer. Your Kentwood agent understands how to market your home based on the

knowledge of where buyers come from and will create a comprehensive marketing plan to fit your needs and your home.

78%

REAL ESTATE AGENT

WHERE BUYER FOUND THE HOME THEY P U RC H A SE D, 2001-2015

SOURCE: THE NATIONAL ASSOCIATION OF REALTORS® | PROFILE OF HOME BUYERS AND SELLERS 2015

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

T H E I N T E R N E T A N D R E A L T O R S ® – R E A C H I N G B U Y E R S

Kentwood knows that the internet is the most important way to reach buyers and has created a sophisticated online strategy to market

your home including DenverRealEstate.com, search engine optimization (SEO) and syndication to top real estate websites.

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

INTE RNE T

YARD SIGN / OPEN HOUSE S IGN

FRIEND, RELATIVE OR NEIGH BOR

(Percentage Distribution)

REFERENCESFORSELLERS

Information & ResourcesA D D I T I O N A L H E L P F U L

*Discounts may apply for re-issue rates

*Includes owners extended coverage

(If needed per contract)

BROKER’S COMMISSION

KENTWOOD CLIENT COMMISSION

WATER ESCROW

PRORATED UTIL IT IES & ASSESSMENT

RECORDING FEES

HOMEOWNERS ASSOCIATION (HOA) FEES

HOA DOCUMENT RETRIEVAL

RELEASE TRACKING FEE

TITLE CLOSING FEE

TITLE INSURANCE (APPROXIMATE)

IMPROVEMENT LOCATION CERTIF ICATE ( ILC)

Percentage of sales price

$200 per transaction

$250 - $1,000 with balance refunded to seller

For expenses incurred, but not paid, up to the date of closing

$50 - $100

Per the contract and as assessed by the HOA

$100 - $175

$25 per payoff

$150

$250 - $400

Sliding scale based on sale price

$150,000 : $1,210

$500,000 : $1,857

$750,000 : $2,295

$1,000,000 : $2,732

Over $1 million, approximately $1.65 per $1,000 of sales price

SOURCE: LAND TITLE GUARANTEE COMPANY*COSTS ARE APPROXIMATIONS AND MAY VARY

I N F O R M A T I O N E V E R Y S E L L E R S H O U L D K N O W

As the seller, you may be responsible for the following estimated expenses associated with the sale of your Denver home:

BEFORE PUTTING YOUR HOME ON THE MARKET,

YOU CAN ENHANCE ITS INTERIOR BY:

• Cleaning every room and removing clutter. This alone

will make your house appear bigger and brighter.

• Renting units to move furniture out of a crowded room.

• Hiring a professional cleaning service every few weeks

while the house is on the market.

• Removing items from kitchen counters, closets and attics.

• Re-surfacing soiled or strongly colored walls with a

neutral shade, such as off-white or beige, and applying

the same color scheme to carpets and flooring.

• Checking and repairing cracks, leaks and signs

of dampness in the attic and basement, as well as

repairing cracks, holes or damage to plaster, wallboards,

wallpaper, paint and tiles.

• Replacing broken or cracked window panes, molding

and other woodwork.

• Inspecting and repairing plumbing, heating, cooling and

alarm systems.

• Repairing dripping faucets and shower heads.

• Buying new towels for the bathrooms to be displayed

when prospective buyers visit.

• Sprucing up a kitchen in need of major remodeling with

new cabinet knobs, window treatments and a coat of

neutral paint.

• Consider bringing in a professional stager to set the

scene throughout your home.

E N H A N C E Y O U R H O M E F O R A Q U I C K E R S A L E

It is important for your home to look its best when going on the market. Your Kentwood agent can advise you on enhancements and give you

referrals for preparing your home for sale.

ENHANCE EXTERIOR AND CURB APPEAL BY:

• Keeping the lawn manicured and watered regularly.

• Trimming hedges, weeding flower beds and pruning trees regularly.

• Checking the foundation, steps, walkways, walls and

patios for cracks and crumbling.

• Inspecting doors and windows for peeling paint.

• Cleaning and aligning gutters.

• Inspecting and clearing the chimney.

• Repairing and replacing loose or damaged roof shingles.

• Repairing and repainting loose siding and caulking.

• Keeping walks neatly cleared of snow and ice in winter.

• Adding colorful annuals near the front entrance in spring and summer.

• Re-sealing an asphalt driveway.

• Keeping your garage door closed.

• Applying a fresh coat of paint to the front door.

W H E N SH OW ING YOU R H OME:

• Open drapes and curtains before prospective

buyers arrive. Make certain the temperature is

comfortable. Turn on all lights.

• Keep pets out of the way temporarily unless

they are quiet and well behaved.

• Soft background music is acceptable, but

blaring stereos, radios and televisions will

impede discussions.

• Never apologize for the appearance of your home.

After all, it’s been lived in. Let your Kentwood

agent react to comments.

• Plan on vacating during the showing period.

Potential buyers may feel like intruders and

hurry through your home if you are there.

SELLER’S AGENT

BUYER’S AGENT

CUSTOMER

TRANSACTION-

BROKER

A seller’s agent works solely on behalf of the seller to promote the interests of the seller with the

utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate

for the seller. The seller’s agent must disclose to potential buyers all adverse material facts actually

known by the seller’s agent about the property. A separate written listing agreement is required

which sets forth the duties and obligations of the broker and the seller.

A buyer’s agent works solely on behalf of the buyer to promote the interests of the buyer with the

utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate

for the buyer. The buyer’s agent must disclose to potential sellers all adverse material facts actually

known by the buyer’s agent, including the buyer’s financial ability to perform the terms of the

transaction and, if a residential property, whether the buyer intends to occupy the property.

A separate written buyer agency agreement is required which sets forth the duties and obligations

of the broker and the buyer.

A customer is a party to a real estate transaction with whom the broker has no brokerage relationship

because such party has not engaged or employed the broker, either as the party’s agent or as the

party’s transaction-broker.

A transaction-broker assists the buyer or seller or both throughout a real estate transaction by

performing terms of any written or oral agreement, fully informing the parties, presenting all offers

and assisting the parties with any contracts, including the closing of the transaction without being

an agent or advocate for any of the parties. A transaction-broker must use reasonable skill and care

in the performance of any oral or written agreement, and must make the same disclosures as agents

about all adverse material facts actually known by the transaction-broker concerning a property or

a buyer’s financial ability to perform the terms of a transaction and, if a residential property, whether

the buyer intends to occupy the property. No written agreement is required.

A Q U I C K G U I D E T O A G E N C Y T E R M S

APPRAISER

ASSESSOR

CLOSING

CONTINGENCY

CONVENTIONAL

LOAN

FIXED-RATE LOAN

HOMEOWNER’S

POLICY

INTEREST RATE CAP

OPEN MORTGAGE

POINT

REALTOR

TITLE

The person who decides the market value of a home based on its condition and the selling prices of

comparable homes recently sold in the area. His or her job is to compute a fair estimate of market

value to help the lender determine a reasonable loan amount.

A public official who appraises property for tax purposes, determining the assessed value, not the tax rate.

The conclusion of a real estate transaction, which includes delivery of a deed, financial adjustments,

signing of notes and disbursement of funds necessary to the sale or loan.

A condition that must be met before a contract is binding. For example, the sale of a home might be

contingent upon the seller paying for certain repairs, resulting from buyer’s inspection.

A loan made with real estate as security and not involving government participation in the form of

insuring (FHA) or guaranteeing (VA) the loan.

A loan with the same rate of interest for the life of the loan.

A multiple-peril insurance policy commonly called a package policy. Available to owners of private

homes, it covers the dwelling and contents in case of theft, fire, or wind damage, as well as liability

for property damage and personal liability.

The maximum interest rate charge allowed on an adjustable-rate loan for any one adjustment period

during the life of the loan.

A mortgage that may be repaid in full at any time over the life of the loan without a prepayment

penalty.

A point is a dollar amount paid to a lender for making a loan, each point being equal to one percent

of the loan amount, also called a discount point.

A member of the National Association of Realtors who subscribes to a strict code of ethics.

Documentary evidence of the right to or ownership of property, which in real estate is the deed. Title

may be acquired through purchase, inheritance, gift or exchange, as well as through foreclosure of a

mortgage.

A G L O S S A R Y O F C O M M O N R E A L E S T A T E T E R M S

All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.

®

®

®

®

WE AREDENVERREAL ESTATE TM

2016 KCC Seller Book

Documents

Transcript of 2016 KCC Seller Book