2016 Compete Media Kit
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Transcript of 2016 Compete Media Kit
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COMPE TENE T WORK .COM
FACEBOOK.COM/COMPETEMAG @COMPETESPORTS
P R I N T | D I G I T A L | R A D I O | O N L I N E | E V E N T S
2016 COMPETE MEDIA KIT
COMPETEMAGAZINECOMPETE MAGAZINE
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COMPETENETWORK.COMUNITING THE WORLD THROUGH SPORTS
COMPETE [email protected] 480-222-42232016
W hen we first came up with the idea of a gay sports magazine in 2006, we werent sure the world was ready for our ground-breaking endeavor. Now in our tenth year, we are pleased to announce that Compete Sports Media is the worlds only comprehensive media company de-voted to gay athletes, fans, and allies. What started as two best friends playing rugby together has become a family of gay sports media brands, including Compete Magazine, Compete Radio, the Compete Events (over 60 sponsored and/or hosted events each year) and CompeteNetwork.com. Competes core audience is a very targeted marketaffluent readers and listeners with high disposable incomes and brand loyalty to Compete (see demographics on the last page). In fact, many of Compete Magazines readers read only one other LGBT publication, making an investment in Compete a very savvy approach to advertising and marketing. We arent just another publication, we are a team and we invite you to partner with us.
COMPETE MAGAZINECompete Magazine is the worlds only sports diversity magazine featuring the best in sports, health and fitness. Compete reaches 40,000 readers each month via our print/digital audience.
COMPETENETWORK.COMCompeteNetwork.com is the go-to resource for the latest in sports diversity news. Youll find regular bloggers, guest bloggers and access to the digital version of Compete Magazine. Our website is growing, attracting more than 500,000 hits each month!
COMPETE EVENTSCompete participates in over 40 events each year. Join us at events such as Palm Springs Pride, the Gay Softball World Series, the Sin City Shootout, the Original LGBT Expo and more! In addition, Compete hosts three signature events each yearthe Compete Sports Diversity Awards, the Douglas P. Holloway Sports Diversity Leadership Conference and the Compete Charity Golf Classic.
COMPETE RADIOCompete Radio, the worlds first syndicated sports diversity radio show, returns to the airwaves in June 2016just in time for the Summer Olympics. In its fifth season, Compete Radio con-tinues to delight its ever-growing audience.
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COMPETENETWORK.COM
Join Compete advertising partners such as Lexus, Orbitz, HRC, LogoTV and sponsorship partners such as Nike and Microsoft to support and recognize diversity in sports, fitness and health.
FEATURES1 Only diversity/LGBT sports, fitness, health magazine2 Full color, glossy monthly magazine3 40,000 total print/digital monthly distribution4 National magazine with a strong distribution in Arizona, Southern
California and Las Vegas5 High net-worth audience6 Variety of ad sizes and placement7 Affordable advertising rates
BENEFITS8 Exposes your product/service to high income audience9 Generates sales10 Fulfills your corporate diversity mission11 Drives traffic to your website12 Offers the value of total multi-media options13 Demonstrates your companys support to a diverse and loyal audience
COMPETE ONLINE CompeteNetwork.com14 Approximately 25,000 unique visitors per month creating over
1,000,000 monthly hits15 Reaches a local and national audience16 Links to social media17 Content includes magazine, online, blogs, event calendar and more
... the estimated 15 million gay and lesbians in America remain a consumer groupwith
plenty of cash in handwaiting for brands to notice that they exist. Brandweek
UNITING THE WORLD THROUGH SPORTS
17 COMPETE [email protected] 480-222-4223 REASONS TOPARTNER
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Full Page
Page
Page
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Page Ad Size Bleed (" all sides)* Trim Live Area
2Page Spread 16 x 11 16 x 10 15 x 10Full Page 8 x 11 8 x 10 7 x 10 page horizontal n/a 7 x 4 n/a page vertical n/a 2 x 9 n/a page n/a 3 x 4 n/a page n/a 3 x 2 n/a page vertical n/a 3 x 9 n/a
Ad SpecS W (inches) x H (inches)
COMPETE NETWORKCOMPETENETWORK.COM
AD TYPE SIZE FILE SIZE COST
PREMIUM BANNER 728w x 90h Max 20k $805Exclusively on home page
TOP BANNER 728w x 90h Max 20k $450Home page* and throughout site
SIDE BANNER 300w x 250h Max 20k $320Home page and throughout site
SECTION BANNER 250w x 250h Max 15k $245Rotating Ad within site section
*Does not include home page if Premium Page Banner is in use. Other web advertising options are available upon request.
COMPETE HALF-TIMEEMAIL NEWSLETTER PRESENTING SPONSOR $295
ADVERTISING SPONSOR $195
COMPETE MAGAZINECirculation: 40,000 combined print/digital.NATIONAL RATESCall 480-222-4223 for regional pricing
AD TYPE 12X 6X 3X 1X
Full Page $2205 $2455 $2625 $3150
1/2 Page $1205 $1275 $1375 $1725
1/3 Page $1075 $1150 $1275 $1450
1/4 Page $955 $1025 $1155 $1225
1/8 Page $350 $400 $450 $500
PRIME POSITIONSBack Cover $4,455 (one time)
Inside Front Cover $4,275 (one time)
Inside Back Cover $4,125 (one time)ALL RATES ARE PER ISSUE All ads include 4-color at NO CHARGEPremium positions available for an additional 10%
SPECIFICATIONS: Digital files must be PDF, TIFF, JPEG, or EPS at 300 dpiCOLOR SPACE/PROFILE: CMYK / Web Coated SWOP 2006 Grade 3 PaperDESIGN & LAYOUT: Design assistance availableAD SUBMISSION: E-mail [email protected] (less than15MB) or call for FTP upload info
ADS ARE DUE BY THE 20TH OF THE MONTH, TWO MONTHS PRIOR TO "ON SALE" DATE**e.g., ads for the November issue are due by September 20th
COMPETE MAGAZINEADVERTISING RATES & ARTWORK SUBMISSION GUIDELINES
[email protected] 480-222-42232016
UNITING THE WORLD THROUGH SPORTS
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UNITING THE WORLD THROUGH SPORTS
JANUARY '16 YEAR IN REVIEW ISSUEDeadlines: Hold Space by 12/15; Ad Submissions by 12/20
SPECIAL EDITION SIN CITY SHOOTOUT ISSUEDeadlines: Hold Space by 12/24; Ad Submissions by 12/20
FEBRUARY '16 BODYBUILDING ISSUEDeadlines: Hold Space by 1/15; Ad Submissions by 1/20
MARCH '16 SUMMER SPORTS PREVIEW ISSUEDeadlines: Hold Space by 1/15; Ad Submissions by 1/20
APRIL '16 RUGBY ISSUEDeadlines: Hold Space by 2/15; Ad Submissions by 2/20
MAY '16 10TH ANNUAL SWIMSUIT ISSUEDeadlines: Hold Space by 3/15; Ad Submissions by 3/20
JUNE '16 RUNNING ISSUEDeadlines: Hold Space by 4/15; Ad Submissions by 4/20
JULY '16 OLYMPICS ISSUEDeadlines: Hold Space by 5/15; Ad Submissions by 5/20
AUGUST '16 NAGAAA WORLD SERIES ISSUEDeadlines: Hold Space by 6/15; Ad Submissions by 6/20
SEPTEMBER '16 FALL/WINTER SPORTS PREVIEW ISSUEDeadlines: Hold Space by 7/15; Ad Submissions by 7/20
OCTOBER '16 NGFFL GAY BOWL ISSUEDeadlines: Hold Space by 8/15; Ad Submissions by 8/20
NOVEMBER '16 FACES OF SPORTS ISSUEDeadlines: Hold Space by 9/15; Ad Submissions by 9/20
DECEMBER '16 INDOOR SPORTS ISSUESDeadlines: Hold Space by 10/15; Ad Submissions by 10/20
COMPETE MAGAZINEEDITORIAL CALENDAR
[email protected] 480-222-42232016Half-Time E-newsletter Released 1/19
Half-Time E-newsletter Released 2/16
Half-Time E-newsletter Released 3/15
Half-Time E-newsletter Released 4/19
Half-Time E-newsletter Released 5/17
Half-Time E-newsletter Released 6/14
Half-Time E-newsletter Released 7/19
Half-Time E-newsletter Released 8/16
Half-Time E-newsletter Released 9/13
Half-Time E-newsletter Released 10/18
Half-Time E-newsletter Released 11/15
Half-Time E-newsletter Released 12/13
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COMPETE MAGAZINEDEMOGRAPHICS
[email protected] 480-222-4223
OUR UNIQUE NICHE AUDIENCE IS THE BEST!Loyal, educated, large discretionary income, enjoy traveling (for business, sports, and leisure), have at least one major credit card, and want to spend their money with LGBT-friendly advertisers, like you!
2016AGE
Under 29 21.5%29-49* 54.8%50+ 20.1%Median Age 34*
COMMUNITY
Men 73.9%Women 22.6%Other 3.5%
MAJOR PURCHASES IN THE PAST YEAR
Major vacation 42.0%A new suit or more 55.7%Furniture 31.6%Laptop computer 40.0%HD TV 36.4%Desktop computer 19.7%Automobile 18.9%
INFLUENCE ON PURCHASING DECISIONS AS PRIMARY CONSIDERATION
Sponsorship of LGBT events 22.9%Advertising in LGBT publications 23.6%
DAILY USE OF SOCIAL NETWORKING WEBSITES
Facebook 73.8%Twitter 29.4%LinkedIn 16.7%
HEALTH/FITNESS HABITS (AT LEAST WEEKLY)
Go to a gym/athletic club 53.2%Meditate 28.0%Eat healthy meals 90.0%Take vitamins and/or supplements 72.2%Consume energy/protein drinks 37.1%
OUR AUDIENCE
Participated in an LGBT sportsorganization within the past year 35.6%Attended Gay Games and/or Out Games 29.4%Watches sports on television 73.9%
CREDIT CARDS
One or more Visa credit cards 81.0%One or more MasterCard credit cards 59.7%One or more AMEX credit cards 30.9%One or more Discover credit cards 18.2%
MAKE PURCHASING DECISIONS FOR THE WORKPLACE
Makes purchasing decisions at work 43.3%
EDUCATION, HIGHEST LEVEL COMPLETED
High school diploma 24.3%Bachelors degree 43.5%Masters degree 19.7%Doctoral degree 8.1%
HOUSEHOLD INCOME
$100,000+ 39.3%$50,000+ to $100,000 40.2%$25,000 to $50,000 12.5%Total audience earning more than $75,000 is 79.5%
TRAVEL IN THE PAST YEAR
Spent 1-9 nights in a hotel room 37.5%Spent at least 10 nights or more in hotel 46.5%Traveled round trip via air in past year 77.5%
UNITING THE WORLD THROUGH SPORTS