2016-2017 PAID SOCIAL MEDIA PROMOTION · BOOKINGS ARE ACCEPTED ON A FIRST-COME BASIS. 2016-2017...

2016-2017 PAID

SOCIAL MEDIA PROMOTION

10 Dundas Street East, Suite 900 • Toronto, Ontario, Canada M7A 2A1 • T 1.888.365.4422 • T 416.314.6314 • F 416.314.6976

[email protected] • ontariotravel.net • tourismpartners.com • #DiscoverON •

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Gain access to OTMPC’s social media

community to extend your reach, and

grow your community and

engagement numbers.

OTMPC’s social media strategy will

Grow community and

engagement numbers

Utilize social influencers to create

content and drive visits to

www.ontariotravel.net and leads

to partners

Integrate social into every

activity

OTMPC’s integrated multi-media

themed campaigns: The Annual Best of

Ontario (summer), Ontario Fall

Weekends (fall), Give the Gift of

Ontario (winter), and Explore the

Possibilities in Northern Ontario (winter),

will utilize a combination of paid,

earned, and owned social media

tactics, and (varies by theme) digital

advertising, e-mail marketing, events,

media relations, and print to drive to

www.ontariotravel.net.

Advertising opportunity (aligned to

above themes/seasons): Based on 1-

day OTMPC social media visit, social

channel(s) posting(s) feature mentions

of advertiser’s social channels &

hashtag of choice, and post-promotion

stats report provided to advertiser.

3.6M average weekly views of

content tagged with #DiscoverON

282K people that have opted-in to be part of the

Ontario travel community

Social Media OPPORTUNITY

BOOK NOW!

SPACE IS LIMITED. BOOKINGS ARE ACCEPTED ON A FIRST-COME BASIS

http://www.ontariotravel.net/

http://www.ontariotravel.net/

2016-2017 PAID




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SALES CONTRACT

Agency (if submitting booking):

Tourism Organization/Advertiser:

Auth. Contact Person: Title:

Address:

City/Province/Postal Code:

Telephone: E-mail:

Option A: Option B: Posts on @OntarioTravel’s Facebook (2), Instagram (2), Vine (2), Blog (1) and 1-day Twitter feature (minimum 10 tweets), including

highlights from region visit. Photos & blog copy from visit provided to advertiser for own use.

Video blog production, posted to Kevin Forget’s youtube playlist (within OTMPC’s list), and linked to on Twitter via

@OntarioKevin and @OntarioTravel. Video blog provided to advertiser for own use.

Theme/Season/Quantity available

Specify order of preference if selection not

available

Theme/Season/Quantity available

Specify order of preference if selection not

available

The Annual Best of Ontario Spring/summer: May-August

(4 avail.)

______

The Annual Best of Ontario Spring/summer: May-August

(3 avail.)

______

Ontario Fall Weekends

Fall: Sept.-Nov. (2 avail.) ______ Ontario Fall Weekends

Fall: Sept.-Nov. (2 avail.) ______ Give the Gift of Ontario

Winter: Nov.-March (2 avail.) ______ Give the Gift of Ontario

Winter: Nov.-March (2 avail.) ______

*Note: Northern opportunities will be communicated at a later date Sub-total (subject to 13% HST)

$2,500

SPACE IS LIMITED. BOOKINGS ARE ACCEPTED ON A FIRST-COME BASIS

PAYMENT OPTIONS:

Option 1: Please invoice me. Payment is due within 30 days of receiving invoice.

Option 2: Please charge the following credit card:

Credit Card Type: VISA MasterCard

Card Number: CVC (3-digit number from back of card):

Expiry Date on Card: Month: Year:

Name on Card:

Cardholder Signature:

CONFIRMATION: If you do not receive a confirmation-of-booking within 3 business days, please contact the Ontario Tourism Marketing Partnership Corp., Partnership Development and Sales Department. No order should be considered booked until you receive this confirmation. MATERIALS: Materials Shipping Slip(s) will be issued with electronic confirmation-of-booking. PAYMENT: Rates are in Canadian dollars. If paying by credit card, please submit details as outlined above. If paying by cheque. please make it payable to: Ontario Tourism Marketing Partnership Corp., Attention: Accounts Receivable, 10 Dundas Street East, Suite 900, Toronto, ON M7A 2A1 and include a copy of the Sales Contract.

Authorization – I contract irrevocably with the Ontario Tourism Marketing Partnership Corp. (an agency of the Government of Ontario), on behalf of and authorized by my company, to place the indicated advertisement and agree to the terms and conditions above and on the document ‘Terms of the Agreement’ on page 3. Commitment Guarantee: I understand that by signing and returning this Sales Contract, I am committing to purchase (if available), all opportunities above, and that should materials not be submitted, I am still liable for all charges noted above.

Authorized Signature:

Print Name: Date:

SUBMIT SALES CONTRACT BY FAX ONLY TO 416-314-6976

Questions? Call 1-888-365-4422 / 416-314-6314 or e-mail [email protected]

Based on 1-day OTMPC social media visit, social channel(s) posting(s) feature mentions of

advertiser’s social channels & hashtag of choice, and post-promotion stats report provided to

advertiser.

Limit one (1) Paid Social Media Promotion per partner.

See FAQ’s pages 4 & 5 for more information.

https://www.youtube.com/playlist?list=PLltqIMqZ9RBrJLXMKfNBQpTnbqHtQUDzv

2016-2017 PAID




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TERMS OF THE AGREEMENT

1. As the Advertiser, I understand that by signing and returning this Sales Contract, I am committing to purchase (if available), this program opportunity, and that should materials not be submitted for this program, I am still liable for all charges noted in the Sales Contract.

2. The Advertiser’s account must be in good standing with OTMPC before the Advertiser can participate in any new OTMPC programs.

3. A completed copy of the Sales Contract must be faxed to OTMPC Partnership Development and Sales. Space is limited. Advertisers will be accepted on a first-come basis. The Publisher, Ontario Tourism Marketing Partnership Corporation (Ontario Ministry of Tourism & Culture) may cancel any advertisement without notice in order to accommodate pagination. The Publisher will issue the Advertiser a cheque for the full amount paid for advertising space (no interest shall be accrued).

4. Payment in full (including applicable taxes) along with a copy of the Sales Contract is due within 30 days of receipt of invoice, or immediately with credit card payment. Any bookings not fully paid will be subject to cancellation without notice.

5. Cancellations are not accepted after OTMPC receives Advertisers’ signed Sales Contract. 6. Payment will not be refunded if Advertiser materials are not received by the materials deadline. 7. The Publisher may, at any time and for any reason, reject or cancel any advertisement, without limitation, even if similar

advertising was previously accepted. 8. The Publisher assumes no liability for errors or omissions. 9. If advertising bears a resemblance to editorial material, the Publisher reserves the right to insert the word “advertisement” or

“advertorial” at the top of the ad, without the consent of the advertiser. 10. Any condition in an Advertiser’s contract, Sales Contract, purchase order or the like, from an advertiser or agency that

varies from the terms contained here in shall not be binding to the Publisher. 11. Materials may not be changed after submission except at the discretion of the Publisher. No material will be changed after

the materials deadline date. 12. Advertising orders are accepted subject to: acts of God, work stoppage, accidents, fires or other occurrences outside the

Publisher’s control. The Publisher shall not be subject to any liability for failure to circulate or publish any or all of an issue due to any of these events.

13. The Publisher cannot guarantee specific layout positioning, but will consider any requests for position subject to availability. However, any commitment, whether verbal or in writing, made by the Publisher in this regard is non-binding. The Publisher has the absolute final right to determine layout positioning.

14. The advertiser agrees not to make any claims or statements in the advertising that would in any way imply endorsement by the Publisher.

15. Advertisements are accepted and published on the representation of the Advertiser or agency that they are authorized to publish the subject matter, copy and graphics. The Advertiser and/or agency, in consideration for publication of the advertisement, agree jointly and severally, to indemnify and hold harmless the Publisher from any liability, loss and expense, including court costs and attorney fees, arising out of the publication of the advertisement. Such indemnification shall include (but is not limited to) any claim or lawsuit for libel, plagiarism, copyright or trademark infringement, invasion of privacy, or any other claim that derives from the content.

16. The Publisher reserves the right to unilaterally alter, delete or exclude copy or any element of advertising, without consent of the Advertiser, which is, in the sole opinion of the Publisher, misleading, in poor taste, adverse to the public interest, or otherwise inappropriate or incompatible with the policies of the Publisher. The Publisher, in spite of this, accepts no liability whatsoever including loss of profit, even in the event of an error on the part of the Publisher.

17. Advertising agencies agree to pay all charges for advertising placed through their order, even in the event that the Advertiser makes no payment. The Publisher has the authority to hold both the Advertiser and the agency jointly or severally liable for such monies due and payable to the Publisher. In the event of non-payment of final amount by the booking deadline, the advertisement will not be run and any deposits not returned.

18. Failure to publish the advertising cancels the Sales Contract. In this event any payment will be returned, but the Advertiser agrees that this does not constitute breach of contract.

19. The Advertiser acknowledges and agrees that circulation estimates are historically derived, and that the Publisher does not guarantee circulation will be exactly as estimated. Actual circulation may be more or less than estimated.

20. For print, ads with clip-out coupons will not be accepted. 21. Online ads must be provided in format requested. No other ad types will be accepted (e.g. no flash ads). As of December 9, 2015

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2016-17 Paid Social Media Promotion

FAQs What does the promotion include?

Based on a one-day OTMPC social media visit, social channel(s) posting(s) feature mentions of advertiser’s social

channels & hashtag of choice, and post-promotion stats report provided to advertiser:

Option A: @OntarioTravel Social Media Feature Promotion

Posts on @OntarioTravel’s Facebook (2), Instagram (2), Vine (2), Blog (1) and one-day Twitter feature (10 tweets),

including highlights from region visit. Photos & blog copy from visit provided to advertiser for own use.

Option B: @OntarioKevin Video Blog Social Media Partnership

Video blog production, posted to Kevin Forget’s YouTube playlist (within OTMPC’s list) at http://bit.ly/WNfKJS,

linked to on Twitter via @OntarioKevin and @OntarioTravel, and one-day Twitter Feature on @OntarioKevin

(Includes 4 tweets). Video blog provided to advertiser for own use.

Who will be coming to my region?

Depending on the option you purchased, your product/region will be toured by Jennifer Curtis, Social Media Lead

(Option A) or Kevin Forget, Travel Promotions Officer (Option B).

How much of my region can you cover in a day?

The Paid Social Media Promotion lasts for approximately seven (7) hours. Plan your itinerary to include a balance

of driving time to activities, and some time for real-time tweeting on the day of the trip. We suggest no more than

three hours of total driving time during the 7-hour promotion timeframe to ensure that we have time to capture

the best content from your product/area.

Is travel time to and from my region included in the seven (7) hours?

No, the seven (7) hours includes only your itinerary’s travel within your region/destination. However, when

planning your itinerary please factor in the travel time from Toronto to your region/destination to determine a

start and end time to the tour, and whether an overnight stay in the region is required.

Can I choose the date you visit my region?

We do our best to visit your area on your preferred date. Please book at least one (1) month prior to your

preferred date. Monday through Friday is easier to accommodate; Saturday and Sunday may require more notice

and are subject to availability. If you have a special event which you would like to feature in this program let us

know as soon as possible.

Will you try activities in my region?

An activity-filled day makes for a great way to experience your product first hand in order to better tell the story

of it, but it is also important that we have time to photograph/film the experience.

Example: If your experience involves live theatre where photography is not permitted, include other items in the

itinerary that can be captured on film.

What makes for the best itineraries?

Hidden gems, local favourites, regional icons, foodie finds and one-of-a-kind places all make for a fantastic

itinerary. @OntarioTravel fans especially love landscape photos and city skylines.

When should I share my itinerary with OTMPC?

Please share your itinerary no later than two weeks before the scheduled visit. Include handles/hashtags that

should be featured in posts, as space permits.

Do I need to provide a guided tour of the region?

That is up to you! Many partners find the easiest approach is to provide a self-drive itinerary that includes all of

the places they would like featured. Some include a stop to meet with the OTMPC representative during the day,

while others guide the entire day. It is ultimately up to you how much time you have to dedicate to the

promotion.

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I want to feature evening activities as part of my Social Media Partnership. Is this possible?

Yes. The social media partnership is based on seven (7) hours of activities in your region, however you may split

up the activities over two days. If this is your preference we ask you build a suggested hotel into your itinerary.

When will the posts be live?

Tweets will be live the day of the visit. The blog or video blog will be live within two weeks of the visit. If you have

a specific date you’d like to have the blog or video blog posted, please let us know and we will aim to meet your

target date. All remaining posts from Option A (Facebook, Instagram & Vine) will be live within a month following

the visit.

Am I expected to cover the cost of transportation to/from the destination, meals, or overnight

accommodations?

No, OTMPC will cover these costs. However, if there is a specific property and/or dining experience that you’d like

to have featured in the posts, include it in the itinerary (due two weeks pre-visit). Requests for specific dining

and/or overnight accommodations should comply with Ontario Public Service (OPS) expense allowances, and must

be pre-approved by OTMPC management.

Am I expected to cover attractions and/or activities cost(s)?

If your itinerary includes visits to attractions and activities, all admission fees and expenses associated with these

activities are the responsibility of you, the advertiser.

Can I view the blog/video blog before you post it?

Yes! We will share the draft blog post with you before it goes live.

What can I do to get the most out of the promotion?

Join the fun on Twitter! Retweet or quote tweets the day of the Twitter feature to expand the reach of

@OntarioTravel tweets about your region. Also, include the Twitter handles of your partners in your itinerary.

When will I receive my post-promotion report?

You will receive the report within one (1) month of the final social media post.

2016-2017 PAID SOCIAL MEDIA PROMOTION · BOOKINGS ARE ACCEPTED ON A FIRST-COME BASIS. 2016-2017...

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