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The Career Center 2016-2017 Annual Report

In 2016-2017, The Career Center (TCC) continued its strong commitment to students, quality career services, innovative programs, outreach to the university community, enhanced engagement with employers, and strong assessment that informs practice. Our 2015-2020 Strategic Plan guides our goals, initiatives, and assessment activities. Highlights of the year include a new website, nationally recognized assessment and scholarship activities, expanded marketing strategies and campus-wide branding, increased outreach and collaboration across campus, and new opportunities to engage a variety of employers and alumni. Staff development continued to be a hallmark of TCC’s excellent service and team-building environment.

At least 11,619 confirmed unique students used programs and services provided by TCC during the 2016-2017 academic year, meaning that our team engaged with one-quarter of the student population. Nearly half of those students engaged our office as repeat visitors, participating in multiple programs and services throughout the year. Our visitors draw from every academic college, with particularly high representation from the Division of General Studies (62% of DGS students), Applied Health Sciences (46%), Media (34%), and Liberal Arts and Sciences (31%). Students from all undergraduate classes are well represented in career services participants, ranging from 25% (sophomore) to 37% (freshman) of class members participating. The tables in Appendix A provide more insights regarding TCC’s reach, as well as information used to strategize areas for growth.

As evidence of excellent work, TCC staff conducted 20 presentations at local, state, regional and national conferences and venues. Three professional manuscripts were published, including two association magazine articles and one monograph. In addition, staff received four awards noting excellence in assessment, research, and service to the field of career development.

Major Accomplishments Below is a selection of TCC’s major accomplishments aligned to the Student Affairs strategic plan goals.

Foster collaboration, discovery, and innovation

Piloted Recruiter-in-Residence program with employer partners

Implemented the first all majors Etiquette Dinner with 76 students and 9 employer participants in collaboration with the Honors Living Learning Community

Collaborated with academic area studies programs on a highly successful Careers in the UN and International Organizations (nearly 200 attendees)

Launched a Scholarship and Innovation section of TCC website that shares resources for demonstrating value, improving practice, and enhancing the field of career development

Continued leadership of the coordinated, campus-wide Illini Success initiative with 74% knowledge rate and 88% first destination rate for 2015-2016 graduates, and launched a faculty and staff data portal for customized data queries

Provide transformative learning experiences

Launched a revamped TCC website incorporating functional content, promoting engagement with key audiences, and creating brand consistency across marketing platforms

Selected and facilitated transition to a new career management system (Handshake) by all career services offices on campus that will transform students’ access to internship and career opportunities

Reached 1,170 pre-health students via prerequisite courses typically taken by 1st and 2nd year students

Enhanced networking programs to connect special populations and professionals including: Conexiones, Diversity and Inclusion Networking Exchange (D.I.N.E.), International Illini Networking in Chicago, Military to College to Career Professional Development Series, and Professional Connections for Students with Disabilities

Make a significant and visible societal and community impact

Developed a multi-year plan for assessing learning outcomes that facilitates discussion and learning across office teams

Expanded the schedule of Career Closet so that students can receive professional clothing any weekday during the academic year; 476 students sought clothing for fairs and interviews, and 287 clothing items were distributed

Implemented a new “Take an Illini to Work” theme to encourage alumni to host job shadow opportunities (61 total) and increased student matches for TCC’s Job Shadow Program with 159 shadows

Increased targeted marketing efforts via social media (twitter, facebook, Reddit, etc) and developed campus-wide branding strategy to promote core services using guerilla marketing, digital signage, and front window displays

Connected students to employers through various avenues including 16,537 positions (5,855 internships) publicized through I-Link or other platforms, 185 employers recruiting at the two Illini Career and Internship Fairs (nearly 1,600 student attendees), and 83 organizations conducting 1,072 interviews at TCC’s Interview Suite

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Steward current resources and generate additional resources for strategic investment

Restructured graduate and undergraduate paraprofessional responsibilities for TCC, creating roles that respond to student needs, provide professional experiences, and result in cost savings

Streamlined ordering and tracking system for promotional materials resulting in strategic distribution of items and cost savings of nearly $10,000

Implemented online scheduling for students to increase efficiency and customer satisfaction and began transition to in-house, shared technical support to realize significant cost savings

Fostered professional development and an inspiring work environment with seven professional development sessions focused on inclusive work environments and trends in career services delivery, six counseling brown bag sessions for consultation, and two retreats concentrating on learning outcomes assessment and technology enhancements

Service Trends 2016-2017

Student Engagement:

33,990 total student contacts were provided (30% increase compared to last year) in programs/workshops and individual appointments (this includes an estimated headcount of 10,560 students attending larger events)

6,269 (54%) individuals used TCC services once during the year, 2,929 (25%) participated in at least two services or activities, and 2,421 (21%) participated in 3 or more services or activities; compared to last year, there was a 10% increase for one-time visits, a 17% increase for two visits, and a 27% increase for 3 or more visits

11,619 unique students used TCC, a quarter of the Illinois student population. They represented the following colleges: Liberal Arts and Sciences (38%), Division of General Studies (16%), Engineering (12%), Applied Health Sciences (8%), ACES (7%), Business (6%), Media (3%), Education (2%), FAA (2%), Social Work (1%), and Graduate College (<1%)

60% (6,987) of the unique students using TCC services with known race/ethnicity were students of color or international; 17% Asian; 7% Black/African-American; 10% Latino/a; 3% multi-race; 23% International

40% of unique students using TCC services were freshmen and sophomores, 20% were juniors, 27% were seniors, and 11% were graduate students (260 unique visitors had missing or “other” class standing data – 2%)

Career Development Services:

9,893 individual student service contacts (13% increase compared to last year) were made including scheduled appointments, drop-in advising, resume and cover letter reviews, personal statement reviews, and mock interviews

4,636 resumes and cover letters were reviewed (26% increase)

24,097 student service contacts (39% increase) were made at 651 speaking engagements, workshops, fairs, and outreach events (19% increase); average attendance per event was 37.0 (increased from 31.6 last year)

Professional Connections and Employer Engagement:

The Illini Career and Internship Fair was offered in both Fall and Spring semesters for the first time; 613 students and 82 employers attended in the fall, 985 students and 103 employers attended in the spring

16,537 positions were publicized to students through I-Link or other platforms; 5,855 were internships and 10,682 were entry-level positions for new graduates (all numbers are within 1% of last year)

83 organizations conducted 1,072 interviews at The Interview Suite; 69% of the interviews were for full-time positions

Organized the 30th annual Graduate and Professional School Fair, attended by 915 students (108% increase compared to last year) and 120 graduate and professional schools/programs (same as last year, maximum capacity)

94 students participated in three Health Professions Deans Nights (Optometry, Dental, OT, Pharmacy) and 39 students met individually with admissions deans

Technology Resources:

2,008 new accounts were created in EPICS (Exploring Pathways in Career Success), TCC’s nationally recognized online, interactive career exploration program

Illini Success Annual Reports of graduate outcomes were previewed 7,864 times and downloaded 12,932 times this year TCC’s new website was visited by 87,632 unique visitors, with 161,056 visits; on average, visitors spent more time on the

website than in the past, with more pages per visit

Charts and graphs displaying details of TCC’s services and demographics of clients may be found in Appendix A (Total Contacts), Appendix B (Individual Contacts) and Appendix C (Group Contacts - Workshops/Programs). Recruiting data are summarized in Appendix D and electronic and web-based services are provided in Appendix E.

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Individual Services TCC strives to meet students’ individual needs at any stage of career development and offers several one‐on‐one services including scheduled appointments (career coaching, health professions advising, mock interviews), drop‐in services (health professions advising, career drop-in advising [CDA], resume reviews, cover letter reviews, LinkedIn profile reviews, and Career Closet), and electronic services (personal statement reviews and EPICS Assessments). This year marks the first year that students were provided 24/7 access to schedule and cancel appointments online. Scheduled appointments are offered in-person or via phone or Skype. Personal statement reviews were enhanced by allowing students to submit statements online and receive feedback via email.

9,893 individual contacts occurred (13% increase compared to last year); 64% were drop-in services

50% of individual contacts returned for one or more additional individual services

October was the busiest month with 1,386 drop-ins and 406 scheduled appointments, followed by September with 1,146 drop-ins and 484 scheduled appointments

27% of students for whom data was available identified as international

Scheduled Appointments. Career coaching is provided by the 16 professional staff from Assistant Director through Director. Health professions advising appointments are offered by four primary health professions advisors and five cross-trained career coaches, who completed health professions advising training.

1,748 career coaching appointments were completed (10% increase compared to last year); 36% seniors, 17% juniors, 16% graduate students, 15% sophomores, and 10% first years

806 health professions advising appointments were completed; 39% seniors, 22% juniors, 20% sophomores, 16% first years

Most common reason for visit was job and internship search (24%) for career coaching appointments and medicine (63%) for health professions advising appointments

Mock Interview Program. The Mock Interview Program provides students an opportunity to improve their interviewing skills in a one‐on‐one session in person, over the phone, or via Skype. The program is staffed by 22 volunteer graduate students with professional interests related to human resources.

654 mock interviews were completed (26% increase over last year)

77% of the mock interviews focused on job and internship preparation

46% of the mock interview participants were seniors

Career Drop-in Advising. The Career Drop-in Advising (CDA) service offers students a 10‐15 minute career consultation. CDAs assist students in identifying relevant, career‐related resources and next steps. The CDA service is offered year round and staffed primarily by graduate student paraprofessionals who participate in 20 hours of initial training, followed by ongoing training throughout the year. During the academic terms, CDA is available 30 hours per week.

1,039 CDA consultations were completed with 74% of them completed by graduate student paraprofessionals

Seeking assistance with jobs and internships (26%) is the most common reason for visiting CDA

Health Professions and Graduate School Drop-in Services. Health Professions Advisors offer drop-ins two days/week at TCC and occasionally in academic buildings in partnership with academic advisors. Personal statements are reviewed and returned via email by a part-time personal statement reviewer with professional staff assisting during high traffic times.

250 health drop-ins were provided by health professions advisors

383 personal statement reviews were completed by a personal statement reviewer and professional staff

Resume, Cover Letter, and LinkedIn Profile Reviews. Drop-in reviews of resumes, cover letters, and LinkedIn profiles are the most used TCC individual service. During the academic year, reviews are provided primarily by undergraduate Career Services Paraprofessionals (CSPs) on weekday afternoons at TCC, evenings at the Undergraduate Library (UGL) and Ikenberry Commons (IKE), and on Sundays at UGL. Two undergraduate interns provide reviews during the summer. During high traffic, CDAs and professional staff support this service.

4,019 resume reviews were completed (29% increase compared to last year), along with 617 cover letter reviews (8% increase) and 52 LinkedIn Profile Reviews, accounting for 47% of all individual contacts at TCC

69% of resume and cover letter reviews were completed by undergraduate CSPs and 23% by graduate paraprofessionals

Off-site reviews accounted for 9% of the total; 321 reviews took place at UGL and 82 at IKE

Career Assessments. In addition to TCC’s nationally recognized EPICS (Exploring Pathways in Career Success) program, with five modules accessible online, career coaches can assign the Strong Interest Inventory (SII) or Myers-Briggs Type Indicator (MBTI) when appropriate within individual career coaching. While overall EPICS module completion decreased, we expect that students are engaging the program in more tailored and meaningful ways due to improved training of General Studies 101 instructors.

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2,008 new EPICS Accounts were created; 1,349 students completed Interest Explorer; 513 completed Competency Builder; 87 completed Dream Resume Builder; 233 completed Making the Leap; 60 completed Career Choice Navigator

40 students completed a Strong Interest Inventory or Myers-Briggs Type Indicator assessment and interpretation appointment with a career coach

Campus Engagement and Programming TCC cultivates partnerships with student organizations, academic departments, and various units across campus. A core strategy this year was to focus effort on increasing outreach to academic partners and student organizations.

651 programs and workshops (26% increase compared to last year) were attended by approximately 24,097 students (39% increase)

411 (63%) programs and events were related to job and internship preparation, 65 related to preparation for health professions, 29 related to career exploration, and 17 related to graduate school preparation.

47% of all programs and events were co-sponsored, including 135 with academic units, 53 with student affairs units, and 69 with registered student organizations (RSOs)

56% of all programs and workshops were coordinated or presented by professional staff, 25% by undergraduate Career Services Paraprofessionals, and 12% by graduate student paraprofessionals

109 events (20% increase) took place in September, our busiest month, attended by 4,413 participants (68% increase)

220 students (70% increase) and 13 campus partners attended the fourth annual Opportunities Fair which promotes experiential opportunities for students on campus

Career Exploration. TCC continues to create programming that encourages students to learn about themselves and options by offering a variety of programs, such as Making Your Major Decision (offered in person and online in collaboration with the Division of General Studies) and the Pizza & Professionals Lunch Series which connects students with professionals (often alumni) from popular career fields to discuss their career paths and experiential learning opportunities.

118 students (22% increase compared to last year) participated in the Pizza & Professionals Lunch Series. Topics included the fashion industry, working with animals, working with children, and interning at research park

1,079 first-year students were reached through 27 presentations to GS101 classes (22% increase), due to instructors requesting more workshops than previous years

113 students were reached during 5 presentations for EPSY 220, a course on career theory and practice

Job and Internship Preparation. Recruiters and representatives from the world of work presented workshops, participated in panel discussions, and contributed to professional development activities that prepare students for jobs and internships. Incorporating these individuals into our services and programs provides students direct knowledge of specific occupations, exposure to workplace cultures and expectations, and insights to connect education, experience, and professional goals.

Launched Recruiter-in-Residence program with recruiters from Enterprise Holdings, Liberty Mutual, Morningstar, and Medline conducting resume and cover letter reviews, providing mock interviews, and delivering workshops

159 students matched to job shadow opportunities (61% increase over last year); program expanded to include “Take an Illini to Work” which was specifically marketed to alumni resulting in 30 alumni hosting job shadows

Conducted 411 job and internship preparation workshops; 41% were customized by request from staff and faculty

476 students sought professional attire from the Career Closet, an initiative that collects clothing donations from the campus and local community

Diversity & Inclusion Initiatives. TCC staff continued to demonstrate their commitment to creating an inclusive environment on campus and in the workplace through many programs offered in collaboration with campus partners, employers, alumni, and student organizations. A few examples of targeted outreach programs are listed below.

Partnered with the Career Services Network, Office of Minority Student Affairs, and the Office of Inclusion and Intercultural Relations to coordinate the fourth Diversity & Inclusion Networking Exchange (D.I.N.E.; 19 companies, 48 students)

Collaborated with La Casa Cultural Latina and the Association of Latino Professionals for America to host Conexiones: Latina/o Student and Alumni Networking Event, focused on practicing career readiness skills (e.g., elevator pitch, informational interviews, networking) and learning from professional career perspectives (47 students, 7 alumni and professionals)

Partnered with Women’s Resource Center to host the second Women’s Career Institute, a day-long program offering seven career development sessions with 29 students in attendance

Professional Connections for Students with Disabilities, a co-sponsored event with Disability Resources and Educational Services, provided 15 students with an opportunity to engage over a meal with employers recognized as top places to work for people with disabilities

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Military to College to Career Professional Development Series for Veterans, a collaboration among TCC, Veteran Student Support Services and the Center for Wounded Veterans in Higher Education, focused on translating military experience on resumes, cover letters and throughout the job search process; 25 student veterans and representatives from three organizations participated in the three-part series

Two sessions of AAUW’s $tart $mart Salary Negotiation were held by a trained TCC staff member; 16 students who identify as women attended

Professional Connections and Employer Engagement Services and resources provided by TCC and augmented by the engagement of employers continue to draw strong interest. Students crave information from and perspectives of professionals and recruiters. TCC includes external stakeholders in workshops, organizes panel discussions, and coordinates programs that provide access to professionals and glimpses of the world-of-work. TCC also intentionally seeks engagement from graduate and professional school representatives. Details about these are included in the Health Professions and Graduate School Preparation section.

I-Link and On-Campus Recruiting. Employer and student engagement in recruiting activities remains robust and TCC continues to evolve practice to best meet the needs of both. For example, the footprint of the Illini Career and Internship Fair now spans two semesters. The fall fair serves populations not well-served by other fall fairs and targets organizations seeking students from social sciences, humanities, education, and media. The spring fair was moved to April, rather than before Spring Break, and served as a “just-in-time” fair near the end of the semester. The collaboration with Eastern Illinois University and the College of Education at Illinois to execute the Educators’ Job Fair continues to be successful and provides a direct connection to school districts within the State of Illinois and beyond. See Appendix D for detailed reports on recruiting activities and I-Link usage.

Engaged 308 unique organizations in on-campus recruiting activities; 83 organizations conducted 1,072 on-campus student interviews and 65 organizations held informational sessions or tabling events

Educators’ Job Fair was attended by 121 employers and 73 Illinois students

Illini Career and Internship Fair had 82 employers and 613 student attendees in the fall semester and 103 employers and 985 student attendees in the spring

20,596 students had active I-Link accounts, of which 27% were affiliated with TCC

16,537 positions (5,855 internships) were publicized to students through I-Link or other platforms used by career offices

Peace Corps. For ten years, TCC has received a grant to support an in-house Peace Corps recruiter. This year the Peace Corps recruiter conducted over 120 office hours, delivered 44 presentations, and 16 Returning Peace Corps Volunteer meetings. At least 15 Illinois students have been invited to start Peace Corps service this summer/fall. The campus is consistently recognized as a top Peace Corps institution with 37 graduates currently serving.

Attendance at monthly information meetings greatly increased to an average of 15 students per session

Peace Corps was represented on numerous panels with other service-focused employers such as City Year, Teach for America, and AmeriCorps

Health Professions and Graduate School Preparation TCC expanded the reach of Health Professions Advising and Graduate School Preparation services via collaboration with campus partners, admissions deans, health care professionals, and student organizations. A new Assistant Director for Community Engagement was hired in January, bringing the team to full staff. The team also trained 3 new and 2 continuing career coaches at TCC in health professions advising. Collectively, the Health Team traveled to nine schools or admissions meetings this year.

915 students (108% increase compared to last year) and 120 schools (maximum capacity) attended the Graduate and Professional School Fair hosted at the Union

1,170 students were reached via mini-presentations on Health Professions Advising delivered to prerequisite courses typically taken by 1st and 2nd year students

30 students participated in the third Career Certificate-Health Professions (CC-HP) program in Spring 2017, including five sessions on topics related to exploring and preparing for health professions; 14 students completed all five sessions

50 students attended one of four 30 minute presentations hosted by TCC, with one co-hosted with UIC College of Nursing

104 students (8% increase) attended the sixth annual Health Related RSO Fair, a collaboration with the Health Professions Council and Health Professions LLC (8% increase); 69% of attendees were 1st or 2nd year students

Approximately 2,840 subscribers received the Health Careers Chronicle weekly newsletter (41 issues)

566 students were reached via 17 workshops, including five associated with Grad School Prep Month in October

58 students attended the fourth annual Health Professions Application Month presentations in April, and 18 students attended application work groups offered in May and June

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165 students (13% increase) attended eight Health Professions Wednesday events; new topics this year included, “Glocal” Healthcare Experience and “Beyond the Medical Model” showcasing less well-known health professions.

94 students and 17 Admissions Deans attended three Health Professions Deans Nights (Optometry, Dental, Pharmacy)

125+ students attended at least one presentation by Medical School Deans from University of Michigan, Rush, UIC, and the Rural Medicine program at Rockford

21 students from the Society for the Advancement of Chicanos and Native Americans in Science (UIUC Chapter) attended a presentation by the Rural Pharmacy Program at UIC Rockford

39 students met individually with Dental or Pharmacy Deans during three Pharmacy Dean-in-Residence days

14 students attended Conversations with Health Professionals, a networking event with a physician, nurse practitioner, registered nurse, public health official and medical school/urban health representative that was hosted by the Health Professions Council and TCC

International Student Services and Global Employer Engagement TCC maintains its campus and national leadership role in providing services and resources to meet the unique career development needs of international students. Collaborations with other career service offices, international student organizations, International Student and Scholar Services, and the Shanghai Office augment TCC’s ability to connect students to opportunities in the U.S. and around the world. International employers and global organizations are increasingly interested in recruiting Illinois talent given the caliber of our students and the number who hail from outside the United States. Responding to international employers who seek their native students for employment opportunities is a growing demand and exciting opportunity.

4,219 international students participated in TCC events (36% increase compared to last year); 88 completed the Career

Certificate-International program

301 students and alumni attended career fairs in Shanghai and Beijing

Hosted workshops highlighting opportunities in Japan, Taiwan, Singapore, and Latin America

Organized International Illini Networking in Chicago (92 students and 41 alumni), Marcelo Barros’ presentations for

international students (278 students), and International Career Forum (276 students)

Collaborated to facilitate recruiting activities for 55 international organizations, including 29 Korean and 19 Chinese

companies (28% increase compared to last year)

200 students attended a workshop focused on opportunities at the United Nations and other international organizations

3,768 students received the weekly INTLConnect e-newsletter (41% increase compared to last year); and membership in the

INTLConnect LinkedIn group grew to 3,129 (9% increase)

Paraprofessional Impact TCC is highly committed to providing transformative learning experiences for students. This year TCC staff engaged and trained more than 80 undergraduate and graduate students for roles in direct service and workshop delivery, as well as customer service, marketing, and research. TCC student employees are provided professional development, performance evaluations, and opportunities to influence TCC programs, services, and resources.

Career Services Paraprofessionals. The Career Services Paraprofessionals (CSPs) are 19-25 undergraduates who review resumes, cover letters and LinkedIn profiles, facilitate workshops, and represent TCC at events on campus. CSPs also host employer information sessions, deliver marketing materials to campus partners, write book reviews for TCC’s Resource Library, and complete special projects.

Reached 7,276 students through workshops, events, and reviews of resumes, cover letters and LinkedIn profiles

Conducted 131 workshops with 1,818 attendees; reviewed 2,812 resumes, cover letters, and LinkedIn profiles; and attended 26 tabling events connecting with 3,336 students

The CSP cohort is a diverse group, consisting of the following ethnic and racial identities: 53% Caucasian, 31% Asian, 8% Latino, 8% African American. New hires represented the following Colleges: 50% Liberal Arts and Sciences, 13% Business, 13% ACES, 6% DGS, 6% Applied Health Sciences, 6% Education, and 6% Fine and Applied Arts

Graduate Student Paraprofessionals. Graduate students work directly with career coaches, contributing to special projects on service delivery teams across TCC. In addition, many graduate students are involved in direct service delivery through Career Drop-in Advising (CDA), resume and cover letter reviews, and workshops.

22 graduate students studying human resources staffed the Mock Interview Program, completing nearly all of the 654 mock interviews offered

74% of 1,039 CDA consultations and 23% of 4,019 resume and cover letter reviews were completed by graduate students

77 workshops were delivered by graduate student paraprofessionals

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Student Assistants and Interns. Undergraduate students contribute to TCC in a variety of roles that contribute to creating opportunities and learning experiences for their peers. Here are a few examples:

4 Information Desk Student Assistants provided excellent customer service, responding to phone calls and assisting office visitors in TCC’s Career Resource Center

2 summer Career Services Interns provided information to approximately 1,683 incoming students and family members at 33 new student orientations

2 Graphic Design Interns created a wide variety of print and digital media to advertise dozens of programs and events, as well as designed templates for a consistent look to office resources and presentations

25 international students who completed the Career Certificate – International program returned to serve as small group facilitators for CC-I participants, enhancing their own career readiness skills while providing peer mentoring

Student Volunteers. A variety of volunteer opportunities are also available to students, which forward TCC’s mission and provide students with access to skill building opportunities in a professional environment. Here are a few examples:

9 students participated in monthly TCC Advisory Committee meetings, providing insights on TCC’s directions

131 students volunteered at the Fall and Spring Illini Career and Internship Fairs and the annual Graduate and Professional School Fair, assisting employers and students throughout the day

Marketing and Communications The marketing and communications teams promoted dozens of events and services, and developed campus-wide branding campaigns focused on career readiness and experiential learning. Highlights of year-long efforts included:

Increased targeted marketing efforts via social media and email contributing to: ­ 108% increase in student attendance at the Graduate and Professional School Fair ­ 30% increase in student attendance at the Spring Illini Career and Internship Fair

Enhanced social media presence and communications, as evidenced by: ­ 2,452 average monthly views (14% increase compared to the previous year) on the “Get Hired Illini” Pinterest page ­ 1,773 followers (13% increase) on Twitter (@UoICareerCenter) ­ Strong social media referrals to the TCC website generated from TCC Facebook (75%) and Reddit (15%) accounts ­ 914,726 impressions (141% increase) generated from audio ad campaigns on MTD buses

Campus-wide branding efforts promoting core services through guerilla marketing, Daily Illini ads, and front window displays; 2017 Winter Break Career Readiness Campaign serves as an example of these efforts

Moved marketing messages to more robust, digital communications resulting in a 27% reduction in number of printed TCC marketing materials from previous year

New streamlined giveaway ordering and tracking system resulted in strategic distribution of items, initiating a cost savings of nearly $10,000 for the department

Website, Information Resources, and Resource Center In August, the redesigned website, careercenter.illinois.edu, was launched and in the spring semester Intlconnect.illinois.edu was officially retired. The new site has garnered praise from campus colleagues and is being used as a benchmark for excellence by peer institutions such as Purdue University and University of Michigan. While total traffic to the site is down due to loss of Search Engine Optimization (SEO) strength during the redesign, page views per visit and time on site has increased which may indicate users are more engaged with the content and exploring more of the site. Additional website analytics may be found in Appendix E.

careercenter.illinois.edu had 161,056 visits by 87,643 unique visitors

Illinois.edu continues to be the top referrer and seven of the top ten are associated with campus

Top search terms were related to I-Link, resumes, career services, and career fairs

Use of Career Spots videos and GoinGlobal remained popular and usage was similar to last year

Online subscriptions usage remained constant, however, circulation of our library materials decreased to 223 check-outs

Replaced the front desk with a larger and more functional desk and reupholstered four armchairs

Technology, Data Systems, and IT Infrastructure Enhancing technology, IT infrastructure, and data systems requires significant work and financial resources to ensure TCC meets expectations of today’s students and provides staff with the right tools to effectively provide service. This year, TCC implemented online scheduling and personal statement reviews because today’s students expect these processes. Developing infrastructure that connects various data systems and technology platforms requires upfront investment, yet provides long-term benefits.

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75% of completed appointments were self-scheduled online, primarily on Sunday afternoons/evenings and during normal business hours

Developed IT infrastructure for shibboleth authentication into the new career management system, Handshake @ Illinois, and developed process to sync data from EDW with student profiles into Handshake

Migrated Schedule Q to a new, updated server and began preparation for in-house maintenance of the system

Increased staff efficiency by streamlining administrative backend of the TCC website’s content management system (Drupal) and enhancing feed from Schedule Q to events calendar on the website

Career Services Council (CSC) Alexis Thompson, Assistant Dean for Graduate Student Success in the Graduate College, served as Chair for the Career Services

Council (CSC). A major highlight included introducing Chancellor Robert Jones to the career services community and facilitating

discussion about career services as an integral part of the Illinois student experience. The three sub-committees of CSC that were

formed in 2015-2016 – Staff Professional Development, International Student Career Connections, and Employer Professional

Development – each organized a major CSC event and smaller, targeted programs for their intended constituency. CSC also provided

grants to support programs and staff professional development. CSC provided $16,122 for 11 Innovative Programming Grants and

$1,950 for five Professional Development Grants. Example monthly CSC meeting topics included:

Design Center Initiative, presented by members of the Design Initiative Executive Committee

Global Mindset: Building the Professional of the Future, presented by Dan Black of Ernst & Young

Undocumented/DACAmented Students at Illinois, presented by staff from the Office of Inclusion and Intercultural Relations

CSC Steering Committee. The CSC Steering Committee is charged with establishing policy, guiding campus-wide career services activities, and advocating for career services on campus and beyond. The committee spent significant time evaluating and deciding to launch a new career services platform - Handshake @ Illinois. The new platform has a modern interface, is powered by artificial intelligence, offers enhanced reporting features, and will provide students access to an increased breadth of employers and opportunities. The Committee also responded to increases in the prevalence of job scams and interests in pursuing a campus-wide career readiness initiative. While a conclusion has not yet been determined, the Committee also initiated conversations with the Office of the Provost and Center for Innovation in Teaching and Learning regarding service to online degree-seeking students.

HireIllini Initiative. This was the 11th consecutive year of funding from the Office of the Provost for the HireIllini marketing initiative. Initiatives and projects to enhance employer relations for the year included:

Created promotional videos that ran on 450+ screens in downtown Chicago elevators and lobbies in September and October

Organized ninth annual Illinois Recruiters’ Forum: Engaging Students on Campus (86 recruiters from 66 organizations)

Sponsored Midwest ACE and NACE Conferences for visibility to employers

Held educational seminar for recruiters, in conjunction with Midwest ACE Trends Conference, focused on recruiting best practices; Mary Scott, President and Founder of Scott Resource Group, presented The Candidate Experience: Students Benchmark Best Practices

The Career Center Advisory Committee Ryan Cyriac, senior in Molecular and Cellular Biology, served as chair with nine students, six faculty/staff, TCC’s Director, and three Associate Directors comprising the committee. During spring semester Kinan Sawar, sophomore in MCB, shadowed Ryan in his leadership role to prepare for the chair role next year. Monthly assignments and discussions encouraged members to learn about TCC, as well as gain members’ perceptions of challenges and improvements for services. Example meeting topics included:

Review of TCC’s new website and marketing strategies

Career Readiness – what it means and how to help students plan

Medical School Outcomes and Health Professions Services

Social Media and Introduction to Reddit

UIntern and the Job Shadow Program

Assessment and Research TCC embraces assessment and research in career development in efforts to enhance college students’ education and career experiences, at Illinois and beyond. This section shares highlights of the work of the TCC Assessment Committee and Research Team, as well as the research that we support through efforts such as the Robert P. Larsen Grant for Research in Career Development. Sample assessment reports and supporting documents can be found in Appendix F on the TCC website.

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Maintaining Strong Evidence-Based Practices. Over the past several years, TCC has developed assessment and data management processes that inform daily practice. These projects are maintained annually through the efforts of our Assessment Committee, Research Team, student workers, and support staff. Examples include the Medical School Outcomes Data Project, Career Fair and Opportunities Fair Surveys, Service Use Data Dashboards, pre- and post-survey evaluation of networking programs for diverse student populations, and Career Coaching Survey (formerly the General Career Counseling Survey). Details on these projects can be found in past annual reports and on the TCC website.

Expanding Capacity for Data-Informed Decision Making. The TCC Assessment Committee responded to staff requests to develop several tools and resources to enhance decision making. Examples include: (a) rubric to assist with training paraprofessionals on cover letter reviews, (b) new survey and results dashboard to provide feedback to our paraprofessional mock interview team, and (c) data tracking resources to examine the impact of the Career Closet program.

Learning Outcomes Assessment Plan. As part of a campus-wide effort with both academic and student affairs, TCC engaged in a year-long process of developing a multi-year plan for assessing learning outcomes across programs and services. All team members contributed to the effort, which was led by TCC’s Assessment Committee. While many learning outcomes assessment projects were conducted in the past, these projects were often tailored to small office teams making it hard to transfer knowledge gained from one specialty to another. Now, learning outcomes assessment projects will spotlight specialized programs and services under a larger, guiding question: How do TCC programs and services help students learn to access, understand, and integrate their unique academic, career, and life experiences into professional paths? Connecting multiple projects to this framework is expected to facilitate comparisons, discussion, and learning across office teams.

Illini Success Initiative. Spearheaded by TCC, Illinois’ campus-wide first destination survey of graduate outcomes has enjoyed another highly successful year. The second set of annual reports were delivered on time (March 1, 2017) and were well received with more than 18,000 views and downloads. A 74% knowledge rate for the 2015-2016 graduating class was achieved, with 88% reporting first destinations within 6 months of graduation. Partnerships across campus made this initiative possible, with contributions from the Office of the Provost, Division of Management Information (DMI), Council of Undergraduate Deans, Career Services Council, Illini Union Marketing Team, Engineering IT Shared Services, Institutional Review Board, and countless partners in academic units. Interesting new challenges were also addressed, such as responding to the first FOIA request from a third party requesting graduate outcomes data and participating in the NACE national benchmarking efforts for the first time. In April 2017, faculty and staff data portals were launched for the Illinois community, allowing customized queries of aggregated data. Finally, a major transition was completed for the August 2017 class to receive a revised and streamlined Illini Success survey, administered by campus partners in the Center for Innovation in Teaching and Learning (CITL).

Scholarship and Innovation Website. TCC strives to share knowledge broadly to benefit the career development field, communicating the value of career services with students, partners across campus, and colleagues and researchers across the country. A new section of the TCC website shares dozens of assessment and research resources from a practice point-of-view. Tools, strategies, publications, presentations, networks, and more spur dialog with other career services and student affairs professionals about demonstrating the value of services, improving practice, and enhancing education and career development.

Robert P. Larsen Grant for Research in Career Development. The Larsen Grant supports and encourages research related to career development conducted by graduate students. This year one project was funded, a dissertation by Jessamyn Perlus entitled Imposter Phenomenon and Careers of Female Graduate Students. The grant webpage was also updated to highlight the work of all past Larsen Scholars in preparation for a 15th Anniversary Larsen Grant Celebration during FY 2017-2018.

Professional Development, Service, Presentations, Publications, and Awards TCC values professional development and service as essential components to providing high quality experiences for students.

TCC Professional Development Programs. Seven staff development sessions were offered this academic year. Four sessions engaged with campus units regarding special student populations: Working with Students on the Spectrum (Disability Resources & Educational Services), Cultural House Tours (Office of Inclusion & Intercultural Relations), and Dennis May Conference (Counseling Center). Additional presentations focused on career development competencies: I-Link, Steve Dalton The 2-Hour Job Search, and Working with Pre-Health Students. Staff also participated in counseling observations and group supervision chat sessions throughout the year. Two full staff retreats were also conducted. One gathered full staff input on the TCC learning outcomes assessment plan, while the other explored technology use and gaps across office programs and services.

Professional Association Leadership and Service. TCC staff are leaders and active participants in several associations including:

Midwest Association of Colleges and Employers (MWACE) – Conference Planning Committee, Executive Board (Interim Secretary), Ad Hoc Awards Review Committee (Chair), Membership Committee, Professional Development Committee, Communications Committee

10

National Association of Colleges and Employers (NACE) – Sourcing and Nomination Committee, Graduate Student Membership in NACE Task Force (Chair), Leadership Advancement Program (Mentor)

National Career Development Association (NCDA) - Ethics Committee, International Student Services Committee, Publications Development Council, Leadership Academy (Mentor), Presidential Assistant for the National Conference

Women’s Business Council of Champaign - Membership Committee, Networking Committee

International Association for Educational and Vocational Guidance (IAEVG) – Code of Ethics Review Team

Presentations and Publications. TCC actively contributes to discovery and innovation in the career development field through presentations and publications in a variety of media. In this academic year, TCC’s professional staff conducted 20 presentations at local/campus (3), state (1), regional (4), and national (11 onsite, 1 web-based) conferences and venues. Of these presentations, 2 (10%) were invited. Staff also published 7 manuscripts including 4 Databits Blog posts, 2 association magazine articles and 1 professional monograph. Two more publications are currently under review. Full references for all presentations and publications can be found in Appendix G.

Grants and Awards. As evidence of excellence in practice and service, TCC received four distinguished awards including:

MWACE John D. Shingleton Award for Innovation – Recognizes excellence in assessment; received for a project titled Innovative bridge building: Design and assessment of a networking program for underrepresented populations

MWACE John Steele Grant – Funds new research in career planning and college recruiting; received for a project titled Career competency and self-efficacy development for paraprofessional student employees in career services

NCDA Graduate Student Research Award – Recognizes excellence in career development research by a graduate student; Received by TCC Research Assistant, Gaeun Seo

NCDA Presidential Recognition Award – Recognizes exemplary service and contributions to the field of career development; Received by Julia Panke Makela

Goals for 2017-2018 In the summer of 2015 TCC completed its Strategic Plan 2015-2020, https://www.careercenter.illinois.edu/about, which established the vision and framework for our work in support of the strategic plan for the Division of Student Affairs and the campus. Goals and initiatives are identified annually to realize these aspirations. Sample 2017-2018 goals and initiatives include:

Foster collaboration, discovery, and innovation

Provide outreach and instruction to faculty and academic advisors to facilitate integration of career development activities

and rubrics into the curriculum of courses

Conduct strategic outreach to employers hiring Illinois students using Illini Success data to build relationships

Enhance TCC’s capacity for assessment storytelling and data-informed decision making by integrating data visualization technologies into our assessment practices

Provide transformative learning experiences

Develop career exploration data portals that provide current students, prospective students, and their families with opportunities to interact with the Illini Success data to learn where Illinois graduates go after completing their degrees

Strengthen student outreach through presentations and guerilla marketing to promote TCC services and events

Develop more inclusive signage and information on professional attire for the workplace, career fairs and interviewing in

collaboration with the LGBT Resource Center

Increase engagement of employers and alumni in experiential learning (e.g. job shadows, regional site-visits, career treks)

Make a significant and visible societal and community impact

Build connections with local healthcare agencies to better facilitate opportunities available for students

Explore “mentoring” program resources to support connections of current students and alumni

Demonstrate the impact of the Robert P. Larsen Grant for Research in Career Development through a 15th Anniversary Celebration including a review of funded projects, brief publications, and a presentation at the 2018 Larsen Symposium

Steward current resources and generate additional resources for strategic investment

Transition students and campus staff to Handshake @ Illinois platform for online recruitment and connections

Contribute to student experiential learning through grants/stipends to off-set unpaid experiences for students otherwise

unable to gain experience due to financial barriers

Continue to seek grants to support new projects, as well as awards to recognize the high quality work of TCC connecting theory, research, and practice in the fields of career development and student affairs

11

Appendix A Total Contacts (Individual and Workshops/Programs)

*Total Contacts: 33,990 in 2016-2017; 26,114 in 2015-2016; 31,516 in 2014-2015

Return Rates per Service Three-Year Comparison* 2016-2017 2015-2016 2014-2015

Individual 49.5% 37.7% 43.9%

Programs/Workshops 30.4% 28.3% 37.1%

All services 46.0% 40.9% 44.0%

* Individual return rate calculated for individuals who use any in-office service (Scheduled appointment, health professions drop-ins, or resume/cover letter review) Programs/Workshops return rate calculated for individuals who attended a program, workshop or career fair All Services return rate calculated for individuals who use any in-office service, program or workshop or any combination of services

9,893

7,535

13,537

8,527

10,560

8,784

5,186

9,888

6,335

7,442

9,512

5,315

12,094

7,598

9,910

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

Total IndividualUsers

Unique Individuals Total Prog /Workshops

Unique Prog /Workshops

Headcount

Total Contacts Three-Year Comparison

2016-2017 2015-2016 2014-2015

12

Headcount is included

Headcount not included

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun

Total Contacts by Month

Total Individual Services Total Program/Workshop

6 0.0%

3,896 16.6%

1,691 7.2%

2,268 9.7%

500 2.1%

17 0.1%

8,014 34.2%

197 0.8%

6,840 29.2%

0.0%

10.0%

20.0%

30.0%

40.0%

Total Contacts by Ethnicity

13

Headcount not included

Headcount not included

4,896 , 21%

3,585 , 15%

4,693 , 20%

6,881 , 30%

2,847 , 12%

527 , 2%Total Contacts by Class

Freshman

Sophomore

Junior

Senior

Graduate

Other/Unknown

13,584 , 58%9,726 , 42%

109 , 0%

Total Contacts by Gender

Female

Male

Unknown

14

Headcount not included

* Includes individual and group contacts with The Career Center by students with identified UINs. Note that some group contacts by The Career Center only record number of attendees and do not identify individuals, referred to as “headcount data.” Headcount data are not included in these analyses. While 54% of identified clients had contact with The Career Center for one visit of any kind, 46% came for two or more visits. This trend is similar to the last three years, as demonstrated in the next graph.

16,338 , 70%

6,845 , 29%

246 , 1%

Total Contacts by Citizenship

Domestic

International

Unknown

6,269 , 54%

2,929 , 25%

1,107 , 9%

547 , 5%767 , 7%

Repeat Visitors AcrossIndividual Services and Workshop Contacts*

1 Visit

2 Visits

3 Visits

4 Visits

5+ Visits

15

6,269

2,929

1,107

547 767

5,722

2,061

896 397

606

5,897

2,320

1,013

511 797

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

1 Visit 2 Visits 3 Visits 4 Visits 5+ Visits

Individual Services and Workshop Contact Repeat Visitors Three-Year Comparison

2016-2017 2015-2016 2014-2015

16

The charts below represent a snapshot of The Career Center’s services, the demographics of students served, and how they relate to the campus population as a whole.

Ethnicity In

Office Workshops Total Users

% of TCC

Users Unique

Students

% of Unique

TCC Users Campus Total **

% of Campus

% of Ethnicity

Used Services

American Indian or Alaska Native 1 5 6 0.0% 4 0.0% 35 0.1% 11.4%

Asian 1,704 2,192 3,896 16.6% 2,003 17.2% 6,633 14.8% 30.2%

Black/African American 767 924 1,691 7.2% 822 7.1% 2,317 5.2% 35.5%

Hispanic or Latino 959 1,309 2,268 9.7% 1,176 10.1% 3,949 8.8% 29.8%

Multi-Race 230 270 500 2.1% 289 2.5% 1,175 2.6% 24.6%

Native Hawaiian or Other Pacific Islander 5 12 17 0.1% 6 0.1% 27 0.1% 22.2%

White 3,492 4,522 8,014 34.2% 4,539 39.1% 19,721 43.9% 23.0%

Race/Ethnicity Unknown 113 84 197 0.8% 93 0.8% 323 0.7% 28.8%

International* 2,621 4,219 6,840 29.2% 2,687 23.1% 10,700 23.8% 25.1%

Total 9,892 13,537 23,429 11,619 44,880 25.9%

*DMI classifies International as an ethnicity

Gender In

Office Workshops Total Users

% of TCC

Users Unique

Students

% of Unique

TCC Users Campus

Total % of

Campus

% of Gender

Used Services

Female 5,742 7,842 13,584 58.0% 6,389 55.0% 20,452 45.6% 31.2%

Male 4,079 5,647 9,726 41.5% 5,185 44.6% 24,427 54.4% 21.2%

Unknown 71 38 109 0.5% 45 0.4% 1 0.0% --

Total 9,892 13,537 23,419 11,619 44,880 25.9%

% of TCC Users: Percentage of each demographic as it relates to the whole population of students who used The Career Center services % of Unique TCC Users: Percentage of each unique demographic as it relates to the whole population of students who used TCC Services Campus Total: Number of each demographic attending the university (From DMI, 2016 Fall 10-day enrollment data) % of Campus: Percentage of each demographic as it relates to the whole population of students attending the university % of … Used Services: Percentage of each demographic on campus who used TCC services

17

College In

Office Workshops Total Users

% of TCC

Users Unique Users

% of Unique

TCC Users Campus

Total

% of Campus

Total

% of College

Used Services

Agricultural, Consumer, & Env Sciences 761 824 1,585 6.8% 844 7.3% 3,207 7.1% 26.3%

Applied Health Sciences 785 1,339 2,124 9.1% 1,016 8.7% 2,233 5.0% 45.5%

College of Business 336 1,075 1,411 6.0% 741 6.4% 4,195 9.3% 17.7%

College of Media 185 418 603 2.6% 368 3.2% 1,093 2.4% 33.7%

Division of General Studies 1,768 1,960 3,728 15.9% 1,858 16.0% 3,000 6.7% 61.9%

Education 151 233 384 1.6% 210 1.8% 1,201 2.7% 17.5%

Engineering 946 1,398 2,344 10.0% 1,390 12.0% 11,069 24.7% 12.6%

Fine & Applied Arts 195 234 429 1.8% 270 2.3% 2,421 5.4% 11.2%

Graduate College 13 2 15 0.1% 5 0.0% 70 0.2% 7.1%

Liberal Arts & Sciences 4,285 5,333 9,618 41.1% 4,385 37.7% 14,203 31.6% 30.9%

School of Social Work 62 56 118 0.5% 80 0.7% 511 1.1% 15.7%

College of Veterinary Medicine 6 2 8 0.0% 7 0.1% 598 1.3% 1.2%

College of Law 5 12 17 0.1% 13 0.1% 530 1.2% 2.5%

Other 81 109 190 0.8% 87 0.7% 549 1.2% 15.8%

Unknown 313 542 855 3.6% 345 3.0% -- 0.0% 0.0%

Total 9,892 13,537 23,429 11,619 44,880 25.9%

% of TCC Users: Percentage of each demographic as it relates to the whole population of students who used The Career Center services % of Unique TCC Users: Percentage of each unique demographic as it relates to the whole population of students who used TCC Services Campus Total: Number of each demographic attending the university (From DMI, 2016 Fall 10-day enrollment data) % of Campus: Percentage of each demographic as it relates to the whole population of students attending the university % of … Used Services: Percentage of each demographic on campus who used TCC services From Campus total, Library & Infor Sci (n=269), Center Inno in Teach Learn (n=47), and Labor and Employment Relations (n=141) are categorized as "Other"

18

Class In

Office Workshops Total Users

% of TCC

Users Unique

Students

% of Unique

TCC Users Campus

Total % of

Campus

% of Class Used

Services

Freshman 2,129 2,767 4,896 20.9% 2,650 22.8% 7,208 16.1% 36.8%

Sophomore 1,491 2,094 3,585 15.3% 1,946 16.7% 7,653 17.1% 25.4%

Junior 1,691 3,002 4,693 20.0% 2,299 19.8% 7,757 17.3% 29.6%

Senior 3,138 3,743 6,881 29.4% 3,188 27.4% 10,128 22.6% 31.5%

Graduate 1,113 1,734 2,847 12.2% 1,276 11.0% 10,329 23.0% 12.4%

Unknown/Other 330 197 527 2.2% 260 2.2% 1,805 4.0% 14.4%

Total 9,892 13,537 23,429 11,619 44,880 25.9%

Citizenship In

Office Workshops Total Users

% of TCC

Users Unique

Students

% of Unique

TCC Users Campus

Total % of

Campus

% of Citizenship

Used Services

Domestic 7,105 9,233 16,338 69.7% 8,831 76.0% 34,180 76.2% 25.8%

International 2,626 4,219 6,845 29.2% 2,690 23.2% 10,700 23.8% 25.1%

Unknown 161 85 246 1.0% 98 0.8% -- 0.0% --

Total 9,892 13,537 23,429 11,619 44,880 25.9%

% of TCC Users: Percentage of each demographic as it relates to the whole population of students who used The Career Center services % of Unique TCC Users: Percentage of each unique demographic as it relates to the whole population of students who used TCC Services Campus Total: Number of each demographic attending the university (From DMI, 2016 Fall 10-day enrollment data) % of Campus: Percentage of each demographic as it relates to the whole population of students attending the university % of … Used Services: Percentage of each demographic on campus who used TCC services

19

Appendix B Individual Contacts

Individual Contacts Three-Year Comparison 2016-2017 2015-2016** 2014-2015**

Total students 9,893 9,733 12,533

Career Coaching Appointments 1,748 1,595 1,703

Health Professions Advising Appointments 806 801 1,056

Health Professions Drop-Ins 250 342 464

Resume Reviews 4,019 3,112 3,232

Cover Letter Reviews 617 573 616

Mock Interviews 654 518 673

Career Drop-in Advising 1,039 1,631 1,662

Online Personal Statement Review 383 200 183

I-Link Support 2 10 N/A

LinkedIn Profile Review 54 2 N/A

Career Closet* 321 N/A N/A

* New in 2016-2017 ** 2015-2016 and 2014-2015 include estimates of phone and email contacts

Drop-in Reviews and Resources are career drop-in advising, resume review, cover letter, I-link support, Linked In profile review, Peace Corps Drop-ins, and Career Closet

For one-on-one individual contact with clients, 47% were drop-in resume/cover letter reviews. Health Professions Advising Appointments and Health Professions Drop-ins account for 11% of total services.

6,051 , 61%1,748 , 18%

806 , 8%

250 , 2%

383 , 4%

654 , 7%

Individual Contacts by Service Type

Drop-in Reviews and Resources

Career Coaching

Health Professions Advising Appointments

Health Professions Drop-Ins

Online Personal Statement Review

Mock Interviews

20

Includes individual contacts with The Career Center by students with identified UINs. While 51% of identified clients had contact with The Career Center for one individual visit, 49% came for two or more visits. This trend is similar to the previous two years, as demonstrated in the graph below.

3,805 , 51%

1,807 , 24%

1,045 , 14%

480 , 6%

398 , 5%

Repeat Visitors to The Career Center Individual Contacts Only

1 Visit

2 Visits

3 Visits

4 Visits

5+ Visits

3,805

1,807

1,045

480 398

3,230

1,166

410 192 188

3,161

1,219

455 223 256

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

1 Visit 2 Visits 3 Visits 4 Visits 5+ Visits

Nu

mb

er o

f St

ud

ents

Individual Contact Repeat VisitorThree Year Comparison

2016-2017 2015-2016 2014-2015

21

Drop-in Services are career drop-in advising, resume review, cover letter, I-link support, Linked In profile review, Peace Corps Drop in, and Career Closet

179 126

36 7 20

262

163

61

2

65

291

174

61 23

130

637

316

78

297 304 278

3 1 25

121 101

24 13 29 14

-

100

200

300

400

500

600

700

Career Coaching Health ProfessionsAdvising

Health ProfessionsDrop-Ins

Online PersonalStatement Review

Mock Interviews

Appointment Type By Class

Freshman Sophomore Junior Senior Graduate Other/Unknown

1,761

938 1,012

1,506

685

149

-

500

1,000

1,500

2,000

Drop-in Services by Class

Freshman Sophomore Junior Senior Graduate Other/Unknown

22

Academic Standing by Service Type

Class Drop-in

Reviews/ Resources

Career Coaching

Health Advising

Health Drop-ins

Online Personal

Statement Review

Mock Interviews

Total Percent

Freshman 1,761 179 126 36 7 20 2,129 21.5%

Sophomore 938 262 163 61 2 65 1,491 15.1%

Junior 1,012 291 174 61 23 130 1,691 17.1%

Senior 1,506 637 316 78 297 304 3,138 31.7%

Graduate 685 278 3 1 25 121 1,113 11.3%

Other/Unknown 149 101 24 13 29 14 330 3.3%

Total 6,051 1,748 806 250 383 654 9,892

The most common primary reasons for seeking career coaching include job/internship searches (27%), resume/cover letter writing (18%), and exploring careers/occupations (15%).

1 462

380

74

198

39 25

187

4

12274

684

15 443 3 2

122

1 3 4

471

39

0

100

200

300

400

500

600

700

800

Primary Reason for Visit Related to Individual Career Coaching

23

The most common primary reason for seeking assistance with health professions advising is medicine (62%).

A greater percentage of females seek services from The Career Center as compared to males, consistent with reports from career services professionals across the country.

3

85

15 11 3 4 1 6

654

4929

634 41 37

62

5 1 1 50

100

200

300

400

500

600

700Primary Reason for Visit Related to Health Professions Advising

5,742 , 58%

4,079 , 41%

71 , 1%

Individual Student Contacts by Gender

Female

Male

Unknown

24

1 0.1%

1,704 18.0%

767 7.1%

959 9.1%

230 2.1%

5 0.9%

3,492 32.8%

113 1.5%

2,621 28.4%

0.0%

10.0%

20.0%

30.0%

40.0%

Individual Student Contacts by Ethnicity

7,105 , 72%

2,626 , 26%

161 , 2%

Individual Student Contacts by Citizenship

Domestic

International

Unknown

25

Individual Contacts by College College N Percentage

Agricultural, Consumer, & Environmental Sciences 761 7.7%

Applied Health Sciences 785 7.9%

College of Business 336 3.4%

College of Media 185 1.9%

Division of General Studies 1,768 17.9%

Education 151 1.5%

Engineering 946 9.6%

Fine & Applied Arts 195 2.0%

Liberal Arts & Sciences 4,285 43.3%

Social Work 62 0.6%

Graduate College 13 0.1%

School of Information Sciences 1 0.0%

Nursing 1 0.0%

College of Veterinary Medicine 6 0.1%

College of Law 5 0.1%

Other 79 0.8%

Unknown 313 3.2%

Total 9,892 100.0%

A little more than a third (38%) of TCC’s individual student contacts were conducted by professional staff, while the remainder of individual contact service delivery was conducted by graduate (27%) and undergraduate (32%) staff.

3,730 , 38%

2,638 , 27%

3,202 , 32%

322 , 3%

Individual Student Contacts by Staff Type

Professional

Graduate

Undergraduate

Unknown

26

There were a total of 24 miscoded professional staff appointments that could not be assigned to an individual.

317

89

149

441

298336

355

98 97

287

177

93

238

98

10

142

482

0

100

200

300

400

500

600

Individual Student Contact by Professional Staff

504, 77%

55, 9%

93, 14%

2, 0%

Types of Mock Interviews

Jobs & Internships

Graduate and Professional School

Health Professions

Other

27

In 2015-2016 there were 18 interviews with incomplete interview type data, in 2016-2017 there were 2 mock interviews with incomplete interview type data (not shown above)

Of the 2016-21017 mock interviews, 23 were conducted via phone and 15 were conducted via Skype.

504

5593

390

83

27

533

92

48

0

100

200

300

400

500

600

Jobs & Internships Graduate and ProfessionalSchool

Health Professions

Mock Interviews Three-Year Comparison

2016-2017 2015-2016 2014-2015

28

[This page intentionally left blank.]

29

Appendix C Group Contacts – Programs and Workshops

Note: Headcount data included in tables and graphs unless otherwise indicated.

The Career Center Programs and Workshops by Type of Presenter

2016-2017 2015-2016 2014-2015

Presenter Type Events Attendance Events Attendance Events Attendance

Campus Partner 1 26 2 65 2 63

CSP 162 4,464 176 3,594 183 5,059

External Partner 44 1,306 11 265 19 416

Graduate Staff/Undergrad Intern 77 3,461 96 3,387 63 1,791

Professional Staff 367 14,840 263 10,019 392 14,675

Total 651 24,097 548 17,330 659 22,004

Average Attendance per Event 37.0 31.6 33.4

411 , 63%

129 , 20%

29 , 4% 65 , 10%

17 , 3%

Program & Workshop Topics by Number of Events

Jobs & Internships

Information/Orientation

Career & Major Exploration

Health Professions Advising

Graduate & Professional School

30

11,486 , 48%

8,017 , 33%

699 , 3%2,420 , 10%

1,475 , 6%

Program & Workshop Topics by Number of Attendance

Jobs & Internships

Information/Orientation

Career & Major Exploration

Health Professions Advising

Graduate & Professional School

306 , 47%

274 , 42%

71 , 11%

Program & Workshop Events by Sponsor

Requested

TCC

Jointly Sponsored

31

162, 25%

44 , 7%

77 , 12%

367 , 56%

1, 0%

Program & Workshop Events by Presenter Type

CSP

External Partner

Graduate Staff/ Undergrad Intern

Professional Staff

Campus Partner

4,464 , 19%

1,306 , 5%

3,461 , 14%14,840 , 62%

26, 0%

Program & Workshop Attendance by Presenter Type

CSP

External Partner

Graduate Staff/ Undergrad Intern

Professional Staff

Campus Partner

32

The Career Center Programs and Workshops by Month - 3 year Comparison

2016-2017 2015-2016 2014-2015

Program by Month Events Attendance Events Attendance Events Attendance

July 6 136 12 215 5 75

August 57 3,874 30 2,699 35 3,266

September 109 4,413 91 2,682 146 6,242

October 99 4,395 83 2,293 102 3,074

November 56 1,358 56 1,732 70 1,134

December 12 196 4 51 11 111

January 31 1,000 31 919 35 1,083

February 88 2,172 82 2,130 75 1,676

March 80 1,861 66 2,057 70 2,515

April 70 2,817 53 1,114 68 1,533

May 16 413 10 224 12 307

June 27 1,462 30 1,214 30 988

Total 651 24,097 548 17,330 659 22,004

136

3,874

4,413 4,395

1,358

196

1,000

2,172 1,861

2,817

413

1,462

-

1,000

2,000

3,000

4,000

5,000

Monthly Program & Workshop Attendance

33

Headcount data NOT included

Headcount data NOT included

7,842 , 58%

5,647 , 42%

38 , 0%

Total Program & Workshop Participation by Gender

Female

Male

Unknown

9,233 , 68%

4,219 , 31%

85 , 1%

Program & Workshop Participation by Citizenship

Domestic

International

Unknown

34

Headcount data NOT included

Headcount data NOT included

2,767 , 20%

2,094 , 15%

3,002 , 22%

3,743 , 28%

1,734 , 13%

94 , 1%103 , 1%

Program & Workshop Participation by Class

Freshman

Sophomore

Junior

Senior

Graduate

Alumni

Other/Unknown

5 0.0%

2,192 16.2%

924 6.8%

1,309 9.7%

270 2.0%

12 0.1%

4,522 33.4%

84 0.6%

4,219 31.2%

0.0%

10.0%

20.0%

30.0%

40.0%

AmericanIndian or

Alaska Native

Asian Black/AfricanAmerican

Hispanic orLatino

Multi-Race NativeHawaiian orOther Pacific

Islander

White Race/EthnicityUnknown

International

Program & Workshop Participation by Ethnicity

35

Program & Workshop Attendance by College College N Percentage

Agricultural, Consumer, & Environmental Sciences 824 6.1%

Applied Health Sciences 1,339 9.9%

College of Business 1,075 7.9%

College of Media 418 3.1%

Division of General Studies 1,960 14.5%

Education 233 1.7%

Engineering 1,398 10.3%

Fine & Applied Arts 234 1.7%

Liberal Arts & Sciences 5,333 39.4%

Social Work 56 0.4%

Graduate College 2 0.0%

College of Veterinary Medicine 2 0.0%

College of Law 12 0.1%

Other 109 0.8%

Unknown 542 4.0%

Total 13,537 100.0%

Headcount data NOT included

36

Includes group programs/workshops with identified student participants—some group programs only record total number of attendees (headcount data) and are not included in this graph.

Workshop Contact Repeat Visitor: Three Year Comparison Number of Visits 2016-2017 2105-2016 2014-2015

1 Visit 5,933 4,557 5,220

2 Visits 1,638 1,137 1,501

3 Visits 494 353 465

4 Visits 199 128 154

5+ Visits 263 180 258

Total 8,527 6,355 7,598

Headcount data NOT included

5,933 , 70%

1,638 , 19%

494 , 6%

199 , 2%

263 , 3%

Repeat Visitors to The Career Center Workshop Contacts Only

1 Visit

2 Visits

3 Visits

4 Visits

5+ Visits

37

Appendix D Recruiting Activity

* Class is determined by degree level and graduation date

0

5,000

10,000

15,000

20,000

25,000

2016-2017 2015-2016 2014-2015

Students Using I-Link and Students Affiliated with The Career Center on I-Link

Students with active I-Link accounts Students with active I-Link accounts affiliated with TCC

27% 26% 27%

0

1,000

2,000

3,000

4,000

5,000

6,000

2016-2017 2015-2016 2014-2015

I-Link Users Affiliated with The Career Center By Class

Freshmen Sophomores Juniors Seniors Graduate Students

38

Active I-Link Users That are Affiliated with TCC by College/School College 2016-2017 2015-2016 2014-2015

Agricultural, Consumer and Environmental Sciences 130 156 378

Applied Health Sciences 476 511 322

Business 13 24 135

Chemical Sciences 24 21 41

Education 123 103 47

Engineering 140 158 36

Fine & Applied Arts 21 18 129

Division of General Studies 769 629 242

Labor and Employment Relations 1 1 3

Liberal Arts & Sciences 3,757 3,828 2,881

School of Information Sciences 8 10 25

Media 54 22 131

Social Work 44 30 26

Other (Law, Nursing, Vet Med) 22 24 37

Total 5,582 5,535 4,433

On-Campus Recruiting and Interviews

Activity 2016-2017 2015-2016 2014-2015

Employment opportunities on I-Link 10,682 10,596 9,821

Internship opportunities on I-Link 5,855 5,956 5,462

Employers at Fall Illini Career and Internship Fair 82 - -

Employers at Spring Illini Career and Internship Fair (All-Campus Career Fair)

103 134 164

Employers at Educators’ Job Fair 121 105 84

Interview schedules for jobs and internships hosted by TCC

187 161 218

Student interviews for jobs and internships hosted by TCC

1,072 1,135 1,372

Employers hosted by TCC for interviewing 83 113 79

Employers hosted by TCC for informational sessions/tabling

65 86 36

Schools/programs at Graduate and Professional School Fair

120 122 150

Graduate/professional schools hosted by TCC for informational sessions

6 11 12

Representatives attending health occupation information nights for pre-professional students

15 14 18

Schedules with graduate/professional school representatives hosted by TCC

5 8 26

Student meetings with graduate/professional school representatives hosted by TCC

39 30 65

39

Appendix E Website Analytics

Definitions:

Unique Visitors - Number of unduplicated (counted only once) visitors to our website over the course of a specified time period.

Search Traffic - Visitors who reached our website through a search engine or search site.

Direct Traffic - Visitors who clicked a bookmark to come to our site or typed our site URL into their browser.

Referral Traffic - Visitors who clicked on a link on another website to reach our website.

The Career Center – www.careercenter.illinois.edu

The Career Center Website Traffic 2016-2017 2015-2016 2014-2015

Visits 161,056 287,204 306,025

Unique Visitors 87,632 169,875 217,240

Search Traffic 98,650 218,247 235,729

Direct Traffic 29,683 30,646 43,150

Referral Traffic 29,399 36,997 25,248

Social Referrals 3,297 1,302 1,872

Page Views/Visit 2.37 2.23 2.31

Time on Site 00:02:10 00:01:45 00:01:48

Top Referrers to The Career Center Website

Percentage of Referrals

2016-2017 Rank

2015-2016 Rank

illinois.edu 30.09% 1 1

catalog.illinois.edu 12.68% 2 -

scheduleq.careercenter.illinois.edu 5.67% 3 -

compass2g.illinois.edu 5.10% 4 3

mail.google.com 2.94% 5 5

studentvoice.com 2.87% 6 -

learn.illinois.edu 2.58% 7 -

las.illinois.edu 2.24% 8 10

i-link-illinois-csm.symplicity.com 1.76% 9 -

bing.com 1.64% 10 2

40

Top Search Terms Used to Reach The Career Center Website

2016-2017 Rank 2015-2016 Rank

ilink 1 1

ilink uiuc 2 3

uiuc career center 3 -

university of Illinois career center 4 -

uiuc ilink 5 4

view resume 5 -

career center uiuc 7 -

university of Illinois career services 8 -

university of Illinois career fair 9 -

uiuc career fair 10 -

sample resume 10 2

Hire Illini - www.hireillini.com

Hire Illini Website Traffic 2016-2017 2015-2016 2014-2015

Visits 37,967 53,005 29,996

Unique Visitors 29,113 44,946 23,278

Search Traffic 18,029 23,458 16,100

Direct Traffic 13,951 22,916 8,752

Referral Traffic 5,790 6,052 4,423

Social Referrals 196 577 721

Page Views/Visit 2.08 2.41 2.05

Time on Site 00:00:56 00:01:09 00:01:30

Top Referrers to the Hire Illini Website

Percentage of Referrals

2016-2017 Rank

2015-2016 Rank

hireillini.illinois.edu 14.92% 1 -

livebinders.com 6.08% 2 -

careerservices.illinois.edu 4.75% 3 2

Illinois.edu 4.27% 4 4

ecs.engineering.illinois.edu 3.21% 5 1

41

INTL Connect - www.intlconnect.illinois.edu (absorbed by careercenter.illinois.edu 3/5/2017)

INTL Connect Traffic 2016-2017 2015-2016 2014-2015

Visits 18,643 41,066 20,475

Unique Visitors 15,565 35,098 15,276

Search Traffic 15,516 20,235 14,032

Direct Traffic 2,560 19,307 5,175

Referral Traffic 407 1,522 826

Social Referrals 158 442

Page Views/Visit 1.38 1.94 1.68

Time on Site

00:01:51 00:01:42 00:02:16

Top Referrers to the INTL Connect Website

Percentage of Referrals

2016-2017 Rank

2015-2016 Rank

isss.illinois.edu 21.38% 1 6

Illinois.edu 12.04% 2 5

cgu.edu 5.65% 3 8

international.illinois.edu 4.18% 4 2

economics.illinois.edu 2.46% 5 10

luc.edu 2.46% 6 9

mnsu.edu 2.46% 7 -

outlook.live.com 1.72% 8 -

publish.illinois.edu 1.72% 9 -

zapmeta.ws 1.72% 10 -

Top Search Terms Used to Reach the INTL Connect Website 2016-2017

Rank 2015-2016

Rank

companies that sponsor international students 1 1

companies that hire international students for internships 2 -

companies that hire international students & sponsor h1b 3 4

list of companies that hire international students 4 3

uiuc cci program 5 -

42

INTL Connect Visits

by Language

Rank

2016-2017

Rank

2015-2016

English (US) 1 1

English (GB) 2 2

Chinese 3 3

Korean 4 4

Chinese (Taiwan) 5 10

Portuguese 6 6

Spanish 7 5

French 8 7

Russian 9 8

German 10 9

TCC Resource Library – library.careercenter.illinois.edu

TCC Resource Library Traffic 2016-2017 2015-2016 2014-2015

Visits 2,058 2,054 2,965

Unique Visitors 1,213 1,376 1,856

Search Traffic 1 - 191

Direct Traffic 1,090 1,607 622

Referral Traffic 966 447 2,146

Page Views/Visit 3.00 1.78 2.87

Time on Site 00:00:2:28 00:00:52 00:02:59

43

Illini Success – illinisuccess.illinois.edu (Launched April 19, 2016)

Illini Success Traffic 2016-2017 2015-2016

Visits 7,518 8,188

Unique Visitors 5,296 6,218

Search Traffic 1,919 274

Direct Traffic 4,223 3,469

Referral Traffic 420 627

Social Referrals 956 1,884

Page Views/Visit 2.18 2.27

Time on Site 1:53 00:01:43

Top 5 Illini Success Pages Number Percent

Annual Reports 6,422 39%

Home 5,487 33%

Graduate Success Stories Home 1,069 7%

Get to Know Us 955 6%

Meet Our Team 255 2%

Top Referrers to Illini Success* # (%) Referral Sessions

# (%) of Referral Sessions by New Users

Pages / Session Avg. Session Duration

1 reddit.com 610 (44%) 466 (76%) 1.96 2:41

2 m.facebook.com 126 (9%) 123 (98%) 1.87 0:41

3 Facebook.com 107 (8%) 77 (72%) 2.13 1:57

4 hireillini.com 71 (5%) 37 (52%) 2.75 2:12

5 tcc.sandbox.net 35 (3%) 2 (6%) 3.20 4:49

6 linkedin.com 18 (1%) 10 (56%) 2.83 1:16

7 mail.google.com 11(1%) 4 (36%) 2.55 3:15

8 twitter.com 10 (1%) 0 (0%) 1.70 3:38

9 Illinoistech.org 9 (1%) 8 (89%) 1.00 --

10 illinoishomepage.net 7 (1%) 1 (14%) 4.00 1:18

* Based on a total of 1,376 referral sessions logged between July 1, 2016 and June 30, 2017. 18.3% of the 7,518 total site visits.

44

Illini Success Annual Report Access during FY 2016-2017

2015-2016 Annual Reports (Released March 1, 2017)

2014-2015 Annual Reports (Released April 2016)

Total Annual Report Access During FY16-17

Previews Downloads Previews Downloads Previews Downloads

All Campus 859 1,607 26 69 885 1,676

ACES 275 587 13 5 288 592

AHS 209 252 28 2 237 254

Business 607 1,041 17 21 624 1,062

Education 150 256 13 6 163 262

Engineering 2,077 5,263 1,742 202 3,819 5,465

FAA 287 302 40 4 327 306

LAS 1,167 2,820 58 57 1,225 2,877

Media 212 326 9 4 221 330

Social Work 68 108 7 0 75 108

Total 5,911 12,562 1,953 370 7,864 12,932

Total Illini Success Annual Report Access since Website Launch in April 2016

2015-2016 Annual Reports 2014-2015 Annual Reports Total Annual Reports

Previews Downloads Previews Downloads Previews Downloads

All Campus 859 1,607 783 133 1,642 1,740

ACES 275 587 264 16 539 603

AHS 209 252 268 17 477 269

Business 607 1,041 416 63 1,023 1,104

Education 150 256 166 14 316 270

Engineering 2,077 5,263 8,084 707 10,161 5,970

FAA 287 302 220 26 507 328

LAS 1,167 2,820 916 128 2,083 2,948

Media 212 326 204 22 416 348

Social Work 68 108 98 7 166 115

Total 5,911 12,562 11,419 1,133 17,330 13,695

Time Available 4 months 15 months (variable)

Reflections on Illini Success Analytics Note that while traffic on the Illini Success website appears to be down this year (8% decrease in number of visits), the annual report use is stunning, with more than 20,000 views and downloads this year alone (a remarkable 695% increase in comparison to last year). Because the annual reports are stored on Box, their access and downloads are not tracked in Google Analytics with the rest of the website. It seems that our site refers are sharing direct links to these reports, rather than stopping at the Illini Success website first. In the future, we will want to design the annual reports with clearer reference and links back to the website, in efforts to direct traffic back to our other resources. The high use of annual reports clearly illustrates the importance of the Illini Success project. There is a clear need and desire for the information that we are gathering and presenting. In the coming year, we need to take a closer look at who is using both the annual reports and the recently released faculty and staff data portal. This will help us continue to articulate the value of this initiative, as well as to keep delivering results presentations that are useful and meaningful to our various stakeholder audiences. Finally, we find the website referral data quite interesting. Social media, such as Facebook, LinkedIn, and Reddit, appear to be helpful resources for bringing new audiences to the Illini Success website. Reddit alone brought in 9% of total new users to the Illini Success website this year. Additionally, those who visited referred from Reddit tended to spend more time on the Illini Success website (2:41) than the average visitor (1:53). A few visitors are brought in through Twitter. They do not tend to be first time visitors, but they linger considerably longer than other visitors (3:38). Those who spend the most time on the Illini Success website (4:49) – 2.6 times longer than other visitors – find their referral links from The Career Center’s website (denoted by tcc.sandbox.net), but they do not tend to be first time visitors to Illini Success.

45

Appendix F Sample Assessment Reports

(Available Online: www.careercenter.illinois.edu/tcc-impact)

46

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47

Appendix G

Presentations and Publications

Presentations

Invited

Makela, J. P. & Seo, G. (2016, November). MWACE John D. Shingleton Award & John Steele Grant presentations. Invited presentation

for the Midwest Association of Colleges and Employers Trends Conference in Chicago, IL.

Neef, J. (2016, August). Students with Autism Spectrum Disorder (ASD). Invited presentation for the University of Illinois Annual

Career Services Council Conference in Champaign, IL.

Contributed

Cox, A. C. & Kotowski, J. (2016, December). It’s Not You, It’s Me…when a declared student becomes exploring. Presentation at the

IlliAAC Conference in Urbana, IL.

Cox, A. C., Perlus, J. G., Almanza, D., & Neighbors, B. (2017, June). Strategic networking events designed to serve diverse students.

Roundtable presentation at the National Career Development Association Annual Conference in Orlando, FL.

Crum, J. & Pipkins, K. C. (2016, December). Saving your advisee: Trends in pre-health advising. Presentation at the IlliAAC Conference

in Urbana, IL.

Haycraft, E., Pipkins, K. C., & Seo, G. (2017, June). Joy of giving: Volunteering as a win-win-win strategy for clients, volunteers, and

career offices. Roundtable presentation at the National Career Development Association Annual Conference in Orlando, FL.

Jaunarajs, I. & Rooney, G. S. (2017, March). Career and leadership education: Common ground for meaningful collaboration.

Presentation at the American College Personnel Association Annual Conference in Columbus, OH.

Makela, J. P., Hoff, K., & Seo, G. (2017, June). Crowd-pleasing data management for career services: Accessible, instant, meaningful,

easy. Presentation at the 2017 National Association of Colleges and Employers Conference and Expo in Las Vegas, NV.

Makela, J. P. & Hoff, K. (2017, June). Publically available and trustworthy too? Social media and first destination. Presentation at the

2017 National Association of Colleges and Employers Conference and Expo in Las Vegas, NV.

Makela, J. P., Perlus, J. G., Jones, C., Karajic, A., & James, C. (2017, June). Enhancing ethical practice: Guided case studies, hands-on

resources, and NCDA connections too! Presentation at the National Career Development Association Annual Conference in

Orlando, FL.

McKenna-Buchanan, T. & Almanza, D. (2017, March). Finding meaning at work: Applying organizational socialization to inspire care.

G.I.F.T. roundtable presented at the Central States Communication Association Annual Conference in Minneapolis, MN.

Neef, J., Pipkins, K. C., & Rooney, G. S. (2017, March). Visioning for future direction – Strategic planning with purpose. Presentation at

the American College Personnel Association Annual Conference in Columbus, OH.

Neef, J. & Haycraft, E. (2016, July). Indictment of the career fair. Presentation at the Midwest Association of Colleges and Employers

Annual Conference in St. Louis, MO.

Park, U. Y. (2017, April). A new model for career services for international students. Presentation at the International Educators of

Illinois Conference in Chicago, IL.

Perlus, J. G., Seo, G., Park, U. Y., & Makela, J. P. (2017, May). Evaluating the effectiveness of an international student career program:

A mixed-methods approach. Poster at the 29th Annual Convention of the Association for Psychological Science in Boston, MA.

Perlus, J. G., Makela, J. P., & Seo, G. (2017, June). Teaching high-quality job search skills? There’s a rubric for that! Roundtable at the

National Career Development Association Annual Conference in Orlando, FL.

Rooney, G. S., Neef, J., & Pipkins, K. C. (2016, July), Visioning for future directions – Strategic planning with purpose. Presentation at

the Midwest Association of Colleges and Employers Annual Conference in St. Louis, MO.

Rooney, G. S. & Xing, J. (2017, June) University of Illinois Career Services webinar. Presentation for the International Higher Education

Administrators, GET’s EducationUSA Leadership Institute.

48

Rooney, G. S., Smith, M., & Steinfeld, T. (2017, March) Career services delivery to international students. Presentation at Global

Career Services Summit at the University of Limerick, Ireland.

Seo, G., Yeo, H., Huang, W. D., & Makela, J. P. (2017, June). Beyond PhD: The role of career development in bridging the gaps to

career success of doctorates. Poster presented at the National Career Development Association Annual Conference in Orlando,

FL.

Publications

Published

Makela, J. P. (2016, August). Welcome to The Career Center’s “Databits” Blog. [Blog post]. Retrieved from

https://www.careercenter.illinois.edu/databits/welcome-career-centers-databits-blog

Makela, J. P. (2016, August). Framing assessment. [Blog post]. Retrieved from

https://www.careercenter.illinois.edu/databits/framing-assessment

Makela, J. P. (2017, February). Overwhelmed by data? Ease the burden with dashboards. [Blog post]. Retrieved from

https://www.careercenter.illinois.edu/databits/overwhelmed-data-ease-burden-dashboards

Makela, J. P. & Branch, J. K. (2017, Spring). Ethics in a nutshell: Ethical marketing of career services. Career Developments Magazine,

33(2), 29.

Makela, J. P. & Perlus, J. G. (2017). A case study approach to ethics in career development, second edition. Broken Arrow, OK:

National Career Development Association.

Makela, J. P., Seo, G., & Perlus, J. G. (2017, February). Crowd-Pleasing data management for career services: Accessible, instant,

meaningful, easy. Career Convergence Magazine. Retrieved from

https://www.ncda.org/aws/NCDA/pt/sd/news_article/132773/_self/CC_layout_details/false.

Perlus, J. G. (2016, September). The all-too-often silent partners: Checking back in with workshop requesters. [Blog post]. Retrieved

from https://www.careercenter.illinois.edu/databits/all-too-often-silent-partners-checking-back-workshop-requesters

Submitted / Accepted

Makela, J. P., & Hoff, K. (submitted). Publically available and trustworthy too? Career outcomes and social media. Journal of Career

Assessment.

Sampson, J. P., Jr., Osborn, D. S., Kettunen, J., Hou, P. C., Miller, A. K., & Makela, J. P. (accepted). The validity of social media-based

career information. Career Development Quarterly.