2015 Wearables brochure

2015WEARABLE

TECHNOLOGY SPONSORSHIP & BRANDING

OPPORTUNITIES

Secure Your Spot as a Power Player and Lead the Pack in Wearable Technology

Corporate Health & Wellness Association Paves the Way in Group Wearable Technology

DOES YOUR BRAND HAVE WHAT

IT TAKES TO DOMINATE?

TABLE OF CONTENTS Who We Are .........................................................................................Page 3

Social Media’s Largest Influencer in Corporate Wellness ...Page 4

Our Approach ......................................................................................Page 4

What We Accomplished in 2014 ..................................................Page 5

2015 Initiatives .....................................................................................Page 7

Year-round Sponsorship Opportunities ....................................Page 8

Congress Sponsorship Opportunities ........................................Page 10

Value Summary ...................................................................................Page 14

What Past Sponsors Say…

“EHBC is a great space to learn about the Wellness market and the evolutionary advancements wearables can offer. The Wearables Challenge was a great opportunity for Withings to have our devices in the hands of key decision makers, and to get tangible and usable feedback for our corporate wellness offerings. As a health brand that seeks to offer a full 360 degree health experience, it’s always great to hear the subtle differences in how our products help and effect people.”

Stephanie FaberMarketing SpecialistWithings

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©Copyright 2015 Corporate Health & Wellness Association. All Rights Reserved. [email protected]

WHO WE ARE

CORPORATE HEALTH & WELLNESS ASSOCIATION (CHWA) The Corporate Health & Wellness Association is the industry’s leading non-profit, member-based organization focused on health, wellness, disease prevention and population health management for employers, employees and their families. Many Americans live an unhealthy lifestyle, not by choice but because of a lack of education and access to information. The CHWA is dedicated to providing educational, collaborative and network driven opportunities for key industry stakeholders to help move the industry in a positive direction.

EMPLOYER HEALTHCARE & BENEFITS CONGRESS (EHBC) The CHWA in partnership with the Employer Healthcare & Benefits Congress, a vigorous and passionate industry change leader has the ability to assist positioning companies as industry thought leaders and innovators in the Corporate Wellness space. The EHBC builds a powerful event fueled by insight, education, vision and strong resources. The 2015 Congress will feature more than 2,500 attendees, 100+ speakers, and an expanded interactive exhibit hall.

The EHBC operates as an educational provider, facilitator and liaison for superior B2B lead acquisition; through the largest network of employers, industry experts, national practice

leaders and healthcare professionals drawing expertise and best practices. Our process methodically focuses on the options that best support brand development, delivery of the brand through strategic platforms and building business opportunities.

Value Propositions

Corporate Wellness Magazine (CWM):• Only industry

publication focused on corporate wellness • Over 150,000 readers annually • Increase demand resulted in CWM quarterly

print edition • Print edition includes a direct mailing to 1,000

CEO’s in America • Online & printed editions empower the brand

and position us as a visionary in the space

Corporate Wellness Conference: • The CHWA’s annual

event, the Corporate Wellness Conference is part of the EHBC’s annual Congress• 2015 event will take place Sept 27-30 in

Orlando, Florida• Three days of networking, collaboration &

education • Past events included case studies from

companies like Google, LinkedIn, IBM, Walgreens, Federal Occupational Health Agency, and more

• Collaborative Forums & Interactive Workshops: On-site Clinics in the Workplace Forum, Steps to Build Engagement & a Healthier Workforce Workshop and more

Certified Corporate Wellness Specialist® Certification Program:• Only specialist designation in the

industry for HR, wellness and insurance professionals to advance their career

and distinguish themselves • For Employers, Consultants, Providers and

other corporate wellness industry stakeholders • Shares employer case studies of the best

practices, trends and innovations in corporate wellness space

• Can be taken live and in-person or online

NEW in 2014 Corporate Fitness & Nutrition Conference: • Joined efforts on two core elements of health-

fitness and nutrition • Part of the annual Corporate Wellness

Conference/EHBC • Case studies from last year’s event included

Marriott International, Verizon, Hewlett Packard, Southwest Airlines, and more

• Collaborative Forums: Healthy Eating in the Workplace Forum, Employer Wearable Technology Think Tank and more

NEW in 2014 Certified Corporate Fitness Professional® and Certified Corporate Nutrition Professional®: • Two new professional designations

in the areas of corporate fitness and nutrition

• For Employers, Consultants, Personal Trainers, Dietitians, Nutritionists, Providers and other

fitness and nutrition industry stakeholders • Shares employer case studies of the best

practices, trends and innovations in corporate wellness space

• Can be taken live and in-person or online

C O N F E R E N C E

TM

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SOCIAL MEDIA’S LARGEST INFLUENCER IN CORPORATE WELLNESS The CHWA/EHBC commands the largest reach in the U.S employer healthcare space. Our social media groups, various websites and educational programming target both businesses and consumers. We reach over 1.5 million through our combined database of HR and Insurance Professionals in the U.S., of which 500,000 is made up of social media properties. By year-end, we are projecting our social media database growth to over 750,000+.

Social Media Platforms: The CHWA/EHBC manages and co-manages the largest Social Media industry following:

Our approach is collaborative, interactive and highly participatory. Our strategic campaigns focus on building strong partnerships and establishing superior thought leadership; all of which result in building brand awareness and high level business opportunities to the providers we work with.Strong brand strategy and powerful content marketing built on leading research and custom educational opportunities has created a large distribution chain of key prospects and create a powerful dialogue with employers and insurance/benefits professionals.

OUR APPROACH

“I was shocked at the beginning of the CHWA/EHBC challenge at how little I moved throughout the day. Four weeks later, I know my baseline and I am able to get immediate feedback- like when to get up and walk. I would have never known this information without the challenge so I am very thankful. I am hoping to implement a wearable device into ITW in the near future.”

Joanne CopasManager of Benefits PlanningIllinois Tool Works (ITW)

Helping Employers Stay Active

500,000+ PROFESSIONALS

34,000+ in Healthcare Reform Group

30,000+ in Benefits

& Health & Wellness

Plus 30 More Targeted Employer Healthcare & Benefits Related Social

Media Groups

240,000+ in HR Professionals Group*Ranked #74 out of 2.1 million

groups as largest group in social media space

22,000+ in Corporate Health & Wellness (Ergonomics

& more…) Group

300,000+ in Luxury Hotel & Hospitalities

Group

35,000+ in Corporate

Health & Wellness Association Group

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WHAT WE ACCOMPLISHED IN 2014The CHWA/EHBC provides the ultimate platform for diverse corporations that have implemented wellness programs to demonstrate current wearable technology and – at the same time - have fun doing so! Since employers have hundreds of health & wellness related wearable devices to choose from, the CHWA/EHBC provides a platform for employers to evaluate the various wearable options.

With rising healthcare costs and the challenging task of engaging employees in healthy behaviors, curiosity from employers of this hot new trend is on the rise. Employers have begun incorporating health and wellness technology solutions wearables into their workplace to help increase good health while lowering coverage premiums. They offer employers an opportunity to engage, motivate, track and analyze the health activity of their employees, but one top concern is the feasibility for long-term employee engagement since no reports or studies have been done as it relates to employee utilization of the devices.

After months of candid conversations with employers, the CHWA/EHBC has made it a top priority in 2015/2016 to uncover the ins and outs of incorporating wearable devices into the workplace. The CHWA/EHBC, with the cooperation of leading employers and various industry partner’s held the first “Employer Fitness Wearable Device Think Tank” and “Employer Fitness Wearable Device Challenge” in 2014.

2014 Employer Fitness Wearable Device Think Tank The CHWA’s recent Fitness Wearable Device Think Tank was at the annual Corporate Wellness Conference/EHBC. The Think Tank brought together a group of employers to share their perception, ideas, experiences, and goals. This high energy and collaborative brainstorming session was highly valuable, leading to the CHWA’s/EHBC’s decision to continue the momentum with an employer challenge, and thus a comprehensive research and industry report.

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2014 Employer Fitness Wearable Device Challenge The CHWA/EHBC, in partnership with leading wearable companies and an integrated online platform, developed an opportunity for leading employers to try several devices on the market. Over the course of four weeks, employers participated in different challenges and competed both individually and on a team level. “We are thrilled to be participating in the CHWA/

EHBC Fitness Wearable Device Think Tank & Challenge. We look forward to building new relationships, sharing innovative ideas, and watching how lives are changing due to fitness wearables. This think tank is going to bring in key industry players to reveal how successful implementation of these devices is changing lives in the corporations.”

“With the increasing use of technology in the workplace combined with the boom of fitness wearable devices in corporations, the CHWA/EHBC Fitness Wearable Device Think Tank & Challenge will help us take our wellness programs to the next level by testing out various technologies

Sally Luck, HR DirectorCorporate Services and Wellness Hallmark Cards, Inc.

Susan TuftsWellness Manager L.L. Bean, Inc.

2014 Participating Employers Include:

• Intel• Walgreens• Meijer• LL Bean• Crowley Maritime• Cleveland Clinic• Verizon• Chipotle• Hewlett Packard• LinkedIn• Illinois Tool Works• Google• Advocate Health Care• Marriott International• Georgia Pacific• Hallmark • Pitney Bowes

What Employers are Saying…

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• Post 2014 Employer Fitness Challenge Think Tank • NEW Employer Wearable Technology Research Survey &

Industry Report• NEW CHWA Quarterly Employer Amazing Race Movement

Challenge• NEW “The Elephant in the Room” Wearables PR & Social

Media Marketing Blitz• 2015 Employer Wearable Technology Think Tank • NEW Conference-wide Attendee Movement Challenge• NEW $500,000 Employer Cash Giveaway for Wearables

2015 INITIATIVES

Post 2014 Employer Fitness Wearable Challenge Think Tank

SOLDThe Post Challenge Think Tank provides employers a platform for employers to share their experience in the challenge and offer immediate anonymous feedback to the industry. Discussions, solutions and strategies will be shared among each other, providing the CHWA/EHBC invaluable insight to best identify and evaluate fitness wearable technology in the market. At the end of the challenge all employers participated in a CHWA/EHBC developed survey. Feedback of the survey results will be addressed in a post think tank.

Topics being discussed include:

• Usability of devices• Engagement & incentives • Team vs. individual challenges • Wearables in the workplace post challenge • Auto syncing vs. non-auto syncing

©Copyright 2015 Corporate Health & Wellness Association. All Rights Reserved. [email protected] |P7


NEW Employer Wearable Technology Research Survey & Industry ReportThe CHWA/EHBC developed and distributed an online survey for employer feedback, and will compile all research from the pre and post Challenge Think Tanks, Employer Challenge, Industry Research and the Employer Research Survey to develop a report on Wearable Devices in the Workplace. The report will include industry trends, best practices and innovation in wearable technology while appealing to all stakeholders. It will serve as a guide for any employer looking to implement and adopt wearables into the workplace.

Scope of Research Survey & Industry Report• Engagement & Corporate Challenges • Nutrition & Other Health Measurement Tools• Activity Analytics• Platforms• Rewards, Incentives, Premium Discounts• Team vs. Individual Challenges• Data Security, Privacy and Ethics• And much more!

We invite you to help support our efforts and position your company as the driving force for supporting CHWA’s/EHBC’s industry research. Along with gaining exposure, your firm will be associated with the ground breaking research and educational content of the CHWA/EHBC.

BENEFITS OF PARTICIPATING

• Logo visibility and branding on all communication • Completed lead generated form (Including name, title, company,

email & phone)• Social media, press release, eblast announcements of the report • Custom Banner Advertisement on the CHWA/EHBC website • Branded report on CHWA/EHBC website under resource center • Joint educational webcast and moderating opportunity • Two page advertorial in Corporate Wellness Magazine • A seat at the “2015 Employer Wearable Technology Think Tank”• Distribution of printed co-branded report at 7th Annual Employer

Healthcare & Benefits Congress (Sept. 27-30, Orlando Florida)

Investment Opportunity $75,000

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NEW CHWA Quarterly Employer Amazing Race Movement Challenge The CHWA/EHBC, in partnership with leading wearable device companies and an integrated online platform, we will develop a year-round employer movement challenge – four challenges, one each quarter. Employers will participate in a series of online challenges and compete on both a team and individual level. Get inside information and gain a pulse of employers while also branding your company.


• Get device into the hands of up to 100 employers• One featured article in Corporate Wellness Magazine• One full page advertisement in print edition of Corporate Wellness Magazine• Two full-access conference registration to 2015 EHBC• Branding on wearable challenge platform • Social media, press release, eblast• Logo placement on “Top Movers” leader board page on www.WellnessAssociation.com • Employer testimonials• Employer participant lead list (including name, title, company, email & phone)


“We have a very big corporate campus and yet it’s hard for me to get past 5,000 steps in the work day. I never realized how little I move until the CHWA/EHBC Wearable Device Challenge – my treadmill now gets more use.”

“The CHWA/EHBC Fitness Wearable Device Think Tank & Challenge is an industry MUST attend event! For employer groups like the Cleveland Clinic, this opportunity provides us the platform to learn about all the technologies in the space as well as share with other employers and leading providers’ best practices as well as top challenges and issues we face and help identify solutions in implementation.”

Amanda SenecalWellness Program Specialist Meijer

Dr. Bruce RogenChief Medical OfficerCleveland Clinic

What Employers are Saying…


This year’s employers will look like this-decorated in wearable devices. Do you want to get your technology into the hands of leading employers and get a pulse on the direction of the industry?

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CONGRESS SPONSORSHIP OPPORTUNITIES

Sept. 27-30, 2015 in Orlando Florida

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NEW “The Elephant in the Room” Wearables PR & Social Media Marketing BlitzThe CHWA/EHBC highlights social media as a standalone channel for the significance and capability as a platform. To build brand consistency and awareness, a comprehensive social media campaign will build the wearable device company’s brand as a powerful influencer in the corporate wellness space and drive direct business opportunities.

The theme of the PR/social media campaign will be surrounding the concept of wearable devices being “The Elephant in the Room.” Employers are still not quite sold on the idea of wearables in the workplace - with much speculation regarding privacy and security of personal health information. We will infiltrate the market place creating media frenzy around the question: “What does an Elephant have to do with Corporate Wellness?”


• Imagine…and yes this is really happening… entering this year’s expo hall on an elephant. As a sponsor you will have the exclusive opportunity to enter this year’s expo hall on an elephant while the elephant is wearing your wearable device.

• Company logo/branding on light vinyl banner placed on elephant • Attendees will take pictures next to the elephant at sponsor’s booth • Article & photo published in the Congress newsletter • Branding and visibility through 20+ healthcare publications, journals, PR

and other social media outlets• Design and execution of social media marketing campaign• One month run time of hero image placement• Direct messaging | announcements• Featured discussion within select social media channels


EXCLUSIVE TO THIS SPONSORSHIPDon’t miss out on the opportunity to have YOUR company representative ride “Roxy” the elephant, decorated in a custom wearable with YOUR branding and logo, into the 2015 EHBC expo hall, (Sept. 27-30, 2015 in Orlando Florida).

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Premier Sponsor of the Think Tank Position your company as a Wellness Change Leader: Align your brand with the innovators that are changing the landscape of wellness programs among Fortune rated employers. Here is your chance to benefit from the success of last years’ think tank, and connect with our employer partners as they are evaluating new technologies to enhance and improve employee engagement in their wellness programs.


• Ten-minute speaking opportunity at the “Employer Wearable Technology Think Tank”• One-page advertisement in the “Wearables” section of the printed Congress edition of

Corporate Wellness Magazine• Branding and logo visibility on employer invitations & reminder emails • Custom signage at think tank • Acknowledgement of sponsorship in Congress Agenda • Logo on conference website as the official sponsor of the think tank • Full page advertisement in eProgram • Two full-access conference registrations• Inclusion of wearable device in display showcase• Participation in the “Employer Wearable Technology Think Tank”

Investment Opportunity $25,000 (Including a booth)

* Add a 10x10 Exhibition Booth in Wearables Pavilion– $15,000

The 2015 Employer Wearable Technology Think Tank

This Think Tank brings leading employers together to:• Identify and evaluate current health & wellness wearable technology • Discover solutions to current challenges in implementation• Develop strategies to increase awareness and maximize engagement

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This year’s event will offer attendees from all backgrounds the ultimate fitness activity challenge. Attendees will use an activity tracking device of their choice to monitor their movement at the 7th Annual EHBC.

Attendees can track their progress on any mobile device using the EHBC branded fitness platform. The challenge will be socialized on a real-time leaderboard throughout the duration of the event as attendees compete against each other.

Participants will redeem mileage rewards at key exhibitor booths throughout the challenge.


• One-page advertisement in the “Wearable” section of the printed Congress edition of Corporate Wellness Magazine• 10x10 exhibition booth in the “Wearables Pavilion”• Two full-access conference registrations• Inclusion of wearable device in display showcase and “Benefits Bingo”• Co-branded blog posts and press release • Co-branding in all conference related messaging regarding challenge• Co-branded 3x social media announcement about the challenge (pre, during, post conference)• Co-branded feature discussion in CHWA/EHBC LinkedIn group• Branding and logo visibility on wearables competition leader board on CHWA/EHBC website• Sponsorship and presentation of CHWA/EHBC conference challenge “Top Movers Wearables Wellness Award” at annual Congress • Branding and logo visibility at registration encouraging attendees to participate• Minimum of six onsite public conference announcements • Receive complete list of participants after event (Including name, title, company, email & phone)• Co-branded on movement challenge mobile application• Co-branded on movement challenge daily workout emails and reward messages


NEW Conference-wide Attendee Movement Challenge

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NEW$500,000 Wearables Giveaway ContestBe the star attraction in the exhibit hall and the buzz amongst attendees! The sponsor of the Wearables Giveaway Contest will have the opportunity to attract attendees and their target clients to their booth with a chance to win a $500,000 credit towards Health & Wellness Wearable Technology for their employees or clients employees.

This promotion will be one of five key promotions announced to all attendees during the conference to drive traffic into exhibit hall to top sponsors. The benefits of this sponsorship go far beyond the traffic and attraction to your booth and the branding opportunities. EHBC will promote this contest all year to its email database, social media database and magazines - having hundreds of thousands of agents and employers informed about your Wearable giveaway at the conference.

As the sponsor of the giveaway, you can also use this marketing tool to re-engage agents and employers that were either past clients or who are currently not actively working with your company by inviting them with a free pass to the conference and the opportunity to win $500,000 towards your company’s wearable devices. The value of this public relations campaign is priceless and may provide the biggest return on investment your company has ever seen.


• One-page advertisement in the “Wearable” section of the printed Congress edition of Corporate Wellness Magazine

• 10x10 exhibition booth in the “Wearables Pavilion”• Two full-access conference registrations• Inclusion of wearable device in display showcase• Co-branded 2x social media announcement about the giveaway

(pre, during, and post conference) • Co-branded 2x “Featured Discussion” in our social media groups

including Facebook, Twitter and LinkedIn • Branding and logo visibility on in all promotional conference materials on

the “$500,000 Wearables Giveaway Contest”• Branding and logo visibility at registration • Minimum of six onsite public conference announcements at annual Congress


VALUE SUMMARY The CHWA/EHBC prides itself on building sustainable long lasting relationships with its partners. The CHWA/EHBC welcomes consideration of individual items as well as bundled service offerings to ensure the unique value opportunities can come to fruition. We look forward to a follow up conversation to explore your company’s goals and the many opportunities we can assist in helping you meet those goals. Greatly appreciate your time and consideration. Don’t miss the opportunity to align your brand with the employers that are on the forefront of the wearables revolution.

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CONTACT US!Email: [email protected]

Tel: US.561.204.3676www.WellnessAssociation.com

2015 Wearables brochure

Technology

Transcript of 2015 Wearables brochure