2015 two major challenges in e-commerce
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Transcript of 2015 two major challenges in e-commerce
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Creating The Omni Channel Advantage
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Omni-Channel
Most online retailers that excel in engaging customers across
channels - web, cellular, public networking (Social Media) and
in-store - retain more than twice as many clients as companies
without effective cross-channel client support techniques.
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Omni-Channel implementation
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Can Be Broken Down Into Three Primary Initiatives
Integrate
Collect
Mobile First
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Integrate
Product Information (detail, inventory, pricing and promotions),
customer information and order/transaction data are considered
to be the most important retail data. All important information
needs to be integrated.
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Collect
Collect data for all your customer touch points and make a
segmentation technique that controls business logic to make a
customized shopping experience.
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Mobile First
As mobile devices can deliver all retail customer touch points
nowadays, start with a “mobile first” user interface strategy and
work in reverse to ensure optimization and reliability across all
devices.
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Implement
Though it is not necessary to begin with, all three initiatives at
the same time. Be realistic and follow step by step approach to
create and execute a plan that will help in achieving you brand
unification goal.
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e-Commerce’s Newest Enemy
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Webrooming has outpaced showrooming recently. Warming is
when a customer spends time online on different eCommerce
websites either from computer or on their mobile device. They go
for placing items in the cart, enter checkout information and visit to
your shipping options. But at the time of final checkout, instead of
completing their purchase, they choose to visit a bricks and mortar
store to finalize their transaction.
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What is Webrooming?
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Why Shoppers Webroom?
There are many reasons that shoppers webroom, but most
are linked to convenience and cost.
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Shipping
Nearly half of webroomers don’t want to pay for shipping. On
top of that that, many respondents don’t like a delay for items
to arrive on their doorstep.
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Unsatisfactory Product Information
This is a big challenge for online retailers that most
customers want proper information before they buy any
product. Most of Internet users like to see products before
they buy them. Images and descriptions often aren’t enough
to get complete knowledge of the product. Also incomplete
information creates purchasing decision even more tenuous.
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Returns and Exchanges
Many online customers sometimes need to return or
exchange products bought online as they don’t fit or are
different than they appeared online, among several other
factors. Returns can be a hassle and when consumers have
to pay for it themselves, it can be an additional obstruction.
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What Online Retailers Can Do About It
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Both online and omni-channel retailers can put consumers at
ease with clear, efficient and even free returns and
exchanges
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Extra Benefits Needed
Other tactics for encouraging webrooming include offering online
coupons for in-store purchases, providing in-store pick-up for
online orders, keeping in-store inventory up to date with your
online catalog, and ensuring a consistent customer service
experience both on the Web and in your store.
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Konstant Infosolutions Pvt. Ltd.
e-mail : [email protected] | Skype : webintegrated
http://www.konstantinfo.com
http://goo.gl/HbeVQp
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