2015 Rate Guide - Print and Digital Advertising

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Print & Digital Advertising 410 South Liberty | Independence, MO 816.254.8600 www.examiner.net

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THE EXAMINER published Tuesday through Saturday morning. Serving the communities of Eastern Jackson County including: Blue Springs, Grain Valley,Independence, Lee’s Summit and Raytown.Daily Circulation: 9,000Front Desk Number: (816) 254-8600 Advertising Fax: (816) 836-3805 News Release Fax: (816) 254-0211Publisher | Julie Moreno (816) 350-6311Executive Editor | Sheila Davis (816) 350-6349Advertising Director | Tonya Maddox (816) 350-6341Business Manager | Deneane Hyde (816) 350-6312Production Manager | Thomas Holder (816) 350-6353GateHouse Media, Inc. (owner)350 WillowBrook Office ParkFairport, NY 14450(585) 598-0030 FAX (585) 248-2631Display Advertising Rates effective February 1, 2015

Transcript of 2015 Rate Guide - Print and Digital Advertising

  • 2015 Rates 1

    Prin

    t & Digital Adve

    rtising

    410 South Liberty | Independence, MO816.254.8600 www.examiner.net

  • 2 2015 Rates

    THE EXAMINER published Tuesday through Saturday morningServing the communities of Eastern Jackson County including: Blue Springs, Grain Valley, Independence, Lees Summit and Raytown.

    Daily Circulation: 9,000

    Front Desk Number: (816) 254-8600Advertising Fax: (816) 836-3805News Release Fax: (816) 254-0211

    Members: Verified Audit of Circulation, Advertising Checking Bureau, Newspaper

    Advertising Bureau

    Display Advertising Rates effective February 1, 2015

    PERSONNELPublisher Julie Moreno (816) 350-6311Executive Editor Sheila Davis (816) 350-6349Advertising Director Tonya Maddox (816) 350-6341Business Manager Deneane Hyde (816) 350-6312Production Manager Thomas Holder (816) 350-6353

    REPRESENTATIVESGateHouse Media, Inc. (owner)350 WillowBrook Office ParkFairport, NY 14450(585) 598-0030FAX (585) 248-2631

    U.S. Suburban Press, Inc.500 E. Remington, Suite 104, Schaumburg, IL 60173(708) 490-6000FAX (708) 843-9058

    Missouri Press Service, Inc.800 Locust Street, Columbia, MO 65201(314) 449-4167FAX (314) 874-5894

    COMMISSIONS AND CASH DISCOUNTSLocal/General (except preprints) rates are commissionable to any recognized advertising agency (15%). A 2% cash discount is also available on this rate if paid by the 15th of the following month.

    Commissionable advertising rates are calculated by increasing the appropriate noncommissionable rate by 17.65 percent (Multiply the local rate by 1.1765).

    All other retail advertising rates shown are noncommissionable and local. No cash discounts are allowed and all rates are net.

    Commissionable rates are available to any recognized agency and will be billed to the advertising agency. If contract rates are utilized by the agency for a client and countersigned by the client, the client will be liable for the fulfillment of the contract.

    POLICIESA. The Examiner reserves the right to edit, alter or reject any advertising deemed offensive to our readers or suspected of being illegal, immoral or unethical.

    B. The Examiner is not liable for errors, unless proof of advertisement is submitted to advertiser or his agent and returned to the office of the publisher with errors or corrections plainly marked thereon, and in such case if any errors so noted are not corrected by the publisher, the liability of the publisher will not exceed the cost of the space actually occupied by the item in which the error or errors occur. To furnish proofs on advertising copy, The Examiner requests the copy prior to the specified deadlines for the insertion date requested.

    C. Placement of ads in the newspaper is at the option of the publisher. We will try to honor position requests whenever possible. Guaranteed positions, when available, will be charged preferred placement rates.

    D. Advertising that resembles news matter must carry the word Advertisement at the top. Examiner news type cannot be used in advertising copy.

    E. All advertising is payable in advance unless the advertiser has established credit with the publisher. Credit application is required.

    ADVERTISING DEADLINESRetAil AND ClAssiFieD DisplAy DeADliNes: Publication Day Space & Copy Deadline

    Tuesday 3:30 P.M. THURSDAYWednesday 3:30 P.M. MONDAYThursday 3:30 P.M. TUESDAYFriday 3:30 P.M. WEDNESDAYSaturday 3:30 P.M. WEDNESDAYSaturday C-Section 3:30 P.M. TUESDAY

    ClAssiFieD (woRD ADs)Publication Day Space & Copy Deadline

    Tuesday NOON MONDAYWednesday NOON TUESDAYThursday NOON WEDNESDAYFriday NOON THURSDAYSaturday NOON FRIDAY

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    Retail Advertising6 column, depth - 21 1/21 Column 1.5692 Columns 3.253 Columns 4.9444 Columns 6.6255 Columns 8.3056 Columns 10

    Classified Advertising10 columns, depth - 21 1/21 Column .8752 Columns 1.9023 Columns 2.9164 Columns 3.9165 Columns 4.9446 Columns 5.9447 Columns 6.9588 Columns 7.9589 Columns 8.97210 Columns 10

    East Jackson County Business ReviewModular Tabloidpage size: 10 x 10.5 - 1/4 inset1/16 Page 2.375 x 2.251/8 Page 4.575 x 2.251/8 Page Vertical 2.375 x 4.751/4 Page 4.575 x 4.751/2 Page 9.25 x 4.751/2 Page Vertical 4.575 x 9.75 Full Page 10 x 10

    Modular Tabloid page size: 10 x 101/16 Page 2.375 x 2.3751/8 Page 5 x 2.3751/8 Page 2.375 x 4.891/4 Page 5 x 4.891/2 Page 10 x 4.891/2 Page 5 x 10 Full Page 10 x 10

    Showtimes Entertainment Guide - Weekly PublicationModular Tabloid 5 column, page size: 10 x 101 Column 1.8612 Columns 3.883 Columns 5.9164 Columns 7.9445 Columns 10

    Online Advertising Leaderboard 728x90 pixelsBig Box 300x250 pixelsSkycrapper 160x600 pixelsStickyNot 250x250 pixelsMobile 300x50 pixels 320x50 pixelsSliding Billboard 922x30 pixels 1022x250 pixelsWallpaper 922x30 pixels

    MECHANICAL SPECIFICATIONS

    $25,000 $20,00$15,000$10,000$7,500$5,000$2,500$1,000OPEN

    $12.00$12.20$12.75$13.00$13.25$13.80$15.25$16.75$17.00

    $7.20$7.35$7.55$7.75$7.95$8.25$9.25$10.00$10.25

    $5.50$5.70$5.85$6.00$6.15$6.50$7.00$7.70$7.75

    BLACk AND wHITE RATES

    Full page Color $125

    Half page Color $75

    Quarter page Color $75

    < Quarter page Color $50

    COLOR RATES

    FRONT PAGE TOP RIGHTHAND CORNER4 column (6.625x 2) 4 color 52 times - $185 26 times - $210 12 times - $225 open - $275

    FRONT PAGE BOTTOM STRIP6 column (10 x 2) 4 color 52 times - $155 26 times - $175 12 times - $210 open - $250

    FRONT PAGE STICkY NOTE$70 per thousand 10,000 minimum

    Annual Dollar Vol. one time two times* three times*

    Commissionable Rate $33.00*Ads must be run within 10 days of each other

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    ARTwoRk & dIsplAy AdvERTIsEMENTs cAN bE EMAIlEd To [email protected] contact us directly for client-provided artwork specifications. we can accept files by e-mail to [email protected], through a shared DropBox folder or a Google Drive folder. Ask the design staff for details. e-mail file size is limited to 10 MB.

    PREFERRED PLACEMENTMany of our customers request that their ad run in a certain section or specific page in the paper.

    10% for a specific section 15% for a specific page

    POLITICAL ADVERTISINGRates are available from the Advertising Director, 816-350-6341

    PREPRINTS Minimum quantity is 5,000 or $150

    CommissionableContractFrequency

    $57.00 per 1000$52.30 per 1000

    $50.00

    RAtes

    Full Circulation only. Minimum of 50 inserts

    1. Preprints may be scheduled any day Tuesday through Saturday and some holidays. Contact your account executive for more information.2. Deadline for scheduling or cancelling preprints is 10 days prior to date of publication.3. Delivery deadline is 5 business days prior to insertion date.4. Loading Dock is open from 8 a.m. to 5 p.m. Monday thru Friday.5. Maximum folded size of insert is 11 1/4 x 10 5/8.6. Minimum size of inserts is 5 1/2x 8 1/2.

    tHe FollowiNG ARe poliCies FoR ReseRViNG AND sCHeDUliNG pRepRiNtsAll preprints should be delivered to: the examiner, 410 s. liberty, independence, Missouri 64050

    Contact the Classified Advertising Department at 816-350-6339 or email [email protected] for rate changes, specials or to place an ad.

    eRRoRs AND CANCellAtioNsPlease notify the classified advertising department should there be an error the first day the ad appears in the newspaper except for weekends when the classified department is closed. All classified ads can be cancelled during office hours, 8:00 a.m. to 5:00 p.m., Monday through Friday.

    ClAssiFieD DisplAy RAtesDaily (T, Th, F) $14.50/column inchWednesday/Saturday $15.50/column inchHelp Wanted display ads can go on Monster for an additional $100.

    woRD AD speCiFiCAtioNsAdvertising is 7 point set solid. Centering, bold, lines of white, indexing & larger type size available at an additional charge.

    Help wANteD$165.00 for up to 40 words for 5 days or $230.00 for up to 40 words for 10 days.Ads go in print, online and on Monster50 for each additional word, per day

    ReAl estAte RAtes Applies to rental properties, realtors, commercial property and homes for sale by owner$84.50 for up to 40 words for 5 days or $134.00 for up to 40 words for 10 days or$210.00 for up to 40 words for 22 days.Picture/logo included

    seRViCe DiReCtoRy$67.00 for up to 30 words for 5 days or $145.00 for up to 30 words for 22 days. All ads go in print and onlineIncludes box, bold and centering

    JACks listMerchandise sold individually, excludes Wheels Deal, Real Estate, Garage and Estate SalesFREE for up to 20 words for 5 days50 for each additional word, per dayPrice of item (s) must be listed in ad and equal $300 or lessLimit one item per adLimit 2 ads per day

    pRiVAte pARty Category includes the following: Garage and estate sales Merchandise sold individually Wheels Deal which includes vehicles, trailers, RVs, motorcycles, ATVs and marine craft$12.00 per day for 20 words50 for each additional word, per dayAll ads go in print and online

    CLASSIFIED RATES All classified advertising word and classified display ads appear in The Examiner and online at www.examiner.net

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    ONTARGET - DISPLAY ADVERTISINGShine a spotlight on your business.Spend your advertising dollars where they count the most. Display advertising helps place your business in front of consumers where they spend most of their time: the web.

    MOBILE WEBSITE DESIGNCustomers should be able to find you from anywhere.Today, more local customers are searching for your business with their smartphones. Are you losing customers searching for your business on the go? Give customers anywhere access to your website while generating more business for you.

    SEARCH ENGINE OPTIMIZATIONShine brighter than your competitors.When customers search online, are they finding you or your competitors? If search engines dont know you exist, you are invisible. Ranking higher in search results helps customers find you, driving more customers to your website.

    SOCIAL MEDIA OPTIMIZATIONHow many places do you shine?Social media is the new word-of-mouth. Its no coincidence that businesses who engage their customers via social media grow faster than those who dont. Now its easy to keep your loyal customers updated and gain new ones.

    LIST OPTIMIZATIONGet listed. Get found. Get customers.Are you losing customers due to incorrect contact info? Get more customers by increasing your online credibility by maintaining up-to-date, consistent and visible business information across top search engines and directories.

    REPUTATION MONITORINGKnow what your customers are saying about you.Dont let bad reviews shut you down. Everyone has an opinion and the Internet provides the megaphone. With 70% of consumers trusting online reviews, you cant afford to ignore whats being said online.

    LOCAL PROFILESBe where your customers are.You should be the master of your local listing! When you are listed locally, it is easier for customers to find and choose your business. Claim, verify and upgrade your business pagesto stand out to customers in your area.

    CALL TRACKINGBring your business out of the shadows.How do you know your marketing strategy is working? Today, more than ever, phone calls are still one of the best sources of quality leads for your business. Now you can shed light on what leads you gain on and off line.

    WHAT WE DOAs digital solution specialists, we provide you with access to technology and resources that may be impractical for a smaller company to tackle on their own. We provide better data and results, delivered with continued support for your companys success in the ever-changing digital landscape.

    RETARGETINGRegain lost customers.Dont miss out on lost business. Todays customers take time to research and reflect before making a purchase. Now you can keep in touch and stay relevant to your customers throughout their buying decision.

    RESPONSIVE WEBSITE DESIGNCreate the best user experience on all devices.Say goodbye to spending money on multiple website updates. This cutting-edge technology provides one website that adjusts to the size and resolution for every device - automatically! Get all the features you need on one platform.

    LOGO CREATIONMake a strong impression.Help your business become more credible and visible to potential customers with professional Logo Creation. Create consistent branding across all platforms and stand out from your competitors with a unique logo design.

    INTERACTIVE VIDEOMake an impact in less than a minute.Interactive Videos are the easiest way to make an impression in a short amount of time, effectively marketing your services. Engage your customers with customized, interactive content for maximum optimization and conversions.

    E-COMMERCEManage your store from anywhere. Build, manage, and grow your online business with E-Commerce. With the ability to reach customers 24/7, you can expand your geographic reach, drive website traffic, gain more potential customers, and eliminate missed revenue opportunities to boost your bottom line!

    DIRECT EMAILReach the right people at the right time.Build your email marketing campaigns and expand your customer base! Using your most current data ensures your campaigns reach active and high-quality leads. Direct Email will help to micro-target your audience and provide you with real-time email metrics.

    LIVE CHAT LEADSMake website visits matter more.Now your business never has to close its doors! Let us deliver 24/7 instant gratification to web visitors by connecting them to a live person with no wait times. Engage more visitors online, off the phone, and easily convert them into leads. Live Chat offers immediate ROI!

    Partnered with

    SEARCH ENGINE MARKETINGShine in the right places.Go from outdated to updated - search engines are the new yellowpages. Search engine marketing drives the right customers to your business and turns searches into revenue.

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