Online Advertising Sizes Magazine Print Advertising - JUST AUTO

1/2 PAGEVERTICALCOLOUR & MONOSize:93.5 x 255 mm

No Bleed

3/8 PAGEMONOSize:142 x 125 mm

No Bleed

3/4 PAGEVERTICALMONOSize:142 x 255 mm

No Bleed

1/2 PAGEHORIZONTALCOLOUR & MONOSize:190 x 125 mm

No Bleed

1/4 PAGECOLOUR & MONOSize:93.5 x 125 mm

No Bleed

FULL PAGECOLOUR Image Size: 190 x 255 mm

Page Size: 205 x 275 mm

Bleed Size: 220 x 285 mm

MONO Size: 190 x 255 mm

Online Advertising Sizes

BUY • SELL • DREAM

Make/Model perm displays - 300 x 100 pixelsS&S perm displays - 300 x 100 pixelsHeader of dealer showroom - 974 x 100 pixelsAvatar - 70 x 70 pixelsMREC 1 & 2 - 300 x250 pixelsLeaderboard - 728 x 90 pixelsPremium search banners - 630 x 150 pixelsALL ADS AT THE PREFERRED SIZE 0F 72 dpi (minimum)

300 x 100 pixels

974 x 100 pixels

70 x 70 pixels

300 x250 pixels

728 x 90 pixels

630 x 150 pixels

Magazine Print Advertising Sizes


No Bleed





2/3 PAGE VERTICALMONOSize:125 x 255 mm

No Bleed


No Bleed

1/3 PAGE HORIZONTALCOLOUR & MONOSize:125 x 125 mm

No Bleed


Online Advertising SizesMagazine Print Advertising Sizes


300 x 100 pixels

974 x 100 pixels

70 x 70 pixels

300 x250 pixels

728 x 90 pixels

630 x 150 pixels



No Bleed






No Bleed


No Bleed



300 x 100 pixels

974 x 100 pixels

70 x 70 pixels

300 x250 pixels

728 x 90 pixels

630 x 150 pixels

1/3 PAGE HORIZONTALMONOSize:125 x 125 mm

No Bleed

CARAVANS & CAMPERS

1/2 PAGEVERTICAL

Size:93.5 x 255 mm

No Bleed

1/2 PAGEHORIZONTAL

Size:190 x 125 mm

No Bleed

1/4 PAGE

Size:93.5 x 125 mm

No Bleed

FULL PAGE Image Size: 190 x 255 mm






300 x 100 pixels

974 x 100 pixels

70 x 70 pixels

300 x250 pixels

728 x 90 pixels

630 x 150 pixels


1/2 PAGEVERTICAL

Size:93.5 x 255 mm

No Bleed

1/2 PAGEHORIZONTAL

Size:190 x 125 mm

No Bleed

1/4 PAGE

Size:93.5 x 125 mm

No Bleed

FULL PAGE Image Size: 190 x 255 mm





300 x 100 pixels

974 x 100 pixels

70 x 70 pixels

300 x250 pixels

728 x 90 pixels

630 x 150 pixels



No Bleed






No Bleed


No Bleed



300 x 100 pixels

974 x 100 pixels

70 x 70 pixels

300 x250 pixels

728 x 90 pixels

630 x 150 pixels

1/3 PAGE HORIZONTALMONOSize:125 x 125 mm

No Bleed

Connecting Buyers and Sellers of Anything Automotive www.autotrader.com.au

front coverSPecIfIcAtIonSThe front cover consists of; 1 hero vehicle and 3 secondary individual vehicles plus an optional banner advert at the bottom of the page. Clients are responsible for the supply of print ready PDF artwork to our specifications. Each vehicle must include; make, model & price details.

If deadlines are missed the cover will be re-scheduled for a later date.See over for deadline and technical details.

cover Specifications:

Image Area 195wmm x 215dmmThe artwork sits below the masthead. Allow 40w x 45dmm free space for barcode position.

Trim size 205wmm x 225dmm Exclusive of masthead.

Bleed Area add 10mm to each edge

Definition of specifications:Image Area - safe area for all important text and images. Trim size - trimmed edges of magazineBleed Area - provides the extension of colour or imagery to the edges of page.

element Specifications:

Hero Pic 186 x 131mmSecondary pics 60 x 43mmBanner Advert 175 x 34mm


DeADLIneS (Deadlines are based on AWDT = Australian Western Daylight Time; AWST = Australian Western Standard Time)

Accepted material formatsPreferred method of delivery is print ready, single page, PDF files. Autotrader can also accept Indesign, Photoshop or Illustrator files (CS3 or above).

Print ready specificationsAll print ready files must be delivered to the mechanical specifications on previous page. All supplied art in CMYK process colour and a minimum of 280dpi.

fonts- Always use Postscript (or Postscript compatible) fonts.- Recommend that no True Type fonts be used in any applications. - All fonts must be embedded and subset when creating PDF files. (Fonts not embedded will revert to a default font).- Recommended minimum type size for coloured Type on white background is 7pt.- Recommended minimum type size for type on coloured background is 8pt BOLD

Material deliveryAll files to be supplied via email to the Proudction Department. Contact Michelle Clearson at [email protected] or 03 5225 1353.

ArtWorK reQUIreDAutotrader has a design production studio for creating your advertisement if required. Contact Wayne Rice on 08 9376 3350 to arrange details.

ArtWorK not SUPPLIeD to SPecIfIcAtIonSAll care is taken with print ready artwork. If specifications are not met, Autotrader will endeavour to represent your advertisement as closely as possible. If you have any queries regarding material specifications please contact Wayne Rice on 08 9376 3350 or the production department on 03 5225 1393.

On sale Booking Artwork Deadline CancellationEvery Friday

5pm THURSDAY week prior to on sale date MOnDAY prior to on sale date. 10am WAST

5pm THURSDAY week prior to on sale date


Mechanical specifications - Magazine display advertising

See page 2 for deadlines and file requirements

Qtr pg vertical92wmm x 120dmm

half pg horizontal185wmm x 120dmm

half pg vertical92wmm x 245dmm

4 spot 60wmm x 60dmm

Banner 6185wmm x 28dmm



half pg horiMage area

half pg vert

iMage area Qtr pg

iMage area

doUBle page:Adverts with BleediMage area 400wmm x 244dmmtriM size 410wmm x 270dmmBleed area add 5mm to each edgeteXt & spine keep text clear 10mm each side of spine

Adverts without BleediMage area 400wmm x 244dmmteXt & spine keep text clear 10mm each side of spine

fUll page:Adverts with BleediMage area 185wmm x 244dmmtriM size 205wmm x 270dmmBleed area add 5mm to each edge

Adverts without BleediMage area 185wmm x 244dmm

iMage area

triM size

Bleed area

iMage area

triM size

Bleed area




4 spot2 spot

6 spot

Banner 12

Banner 6

12 spot

12 spot


deadlines (Deadlines are AWDT = Australian Western Daylight Time; AWST = Australian Western Standard Time)

accepted Material forMatsPreferred method of delivery is print ready, single page, PDF files. Autotrader can also accept Indesign, Photoshop or Illustrator files (CS3 or above).

print ready specificationsAll print ready files must be delivered to the mechanical specifications on previous page. All supplied art in CMYK process colour, no trim marks and a minimum of 280dpi.

naMing conventionsPrint ready PDF files to be delivered with the client name and issue number as follows; clientname issue#. Eg. JohnSmithAuto #1051.

fonts- Always use Postscript (or Postscript compatible) fonts.- Recommended that no True Type fonts be used in any applications. - All fonts must be embedded and subset when creating PDF files. (Fonts not embedded will revert to a default font).- Recommended minimum type size for coloured type on white background is 7pt.- Recommended minimum type size for type on coloured background is 8pt BOLD

Material deliveryAll files to be supplied via email [email protected] or FTP. If sending files via FTP contact Wayne Rice on 08 9376 3350 or email [email protected] to confirm details.

artWorKAutotrader can create your advertisement. Contact Wayne Rice at the Dealer Hub on 08 9376 3350 to arrange details.

artWorK deadlinesFinal changes for artwork must be delivered to the Dealer Hub no later than 10am Tuesday (prior to on sale). If changes or approval are not received by deadline, Autotrader reserves the right to publish your advertisement as is, or as a repeat from your previous advertisement.

artWorK not sUpplied to specificationAll care is taken with print ready artwork. If specifications are not met, Autotrader will endeavour to represent your advertisement as closely as possible. If you have any queries regarding material specifications please contact Wayne Rice on 08 9376 3350 or the Production Department on 03 5225 1393.

on sale BooKing print ready artWorK artWorK reQUired cancellation

Every FRIDAY 5pm THURSDAY week prior to on sale date 5pm TUESDAY prior to on sale date Content and pics for creation supplied by 10am MONDAY prior to on sale date. FINAL approval 12 noon TUESDAY prior to on sale date

5pm FRIDAY prior to on sale date


Mechanical specifications - digital display advertising

leaderBoard:dimensions 728x90 pixelsfile size limit 40kbrules Static, Animated GIF or Flash

BUtton:dimensions 125x125 pixelsfile size limit 20kbrules Static & Animated GIF

Banner:dimensions 630x150 pixelsfile size limit 40kbrules Static, Animated GIF or Flash

Mrec:dimensions 300x250 pixelsfile size limit 40kbrules Static, Animated GIF or Flash

deal of the day:dimensions 288x216 pixelsfile size limit 20kbtext length 300 Charactersrules Static GIF

targeting options:Home PageResults PageDetails PageMake and ModelStateDay and Time

MaXiMUM eXposUre:The Leaderboard, MRECs and BUTTONs appear on the majority of pages. They can be targeted by Page, Make and Model, State, Day and Time.

The Banner ad appears on all Result Pages and Detail Pages. This allows for targeting by Make, Model and State.

deal of the day:The Deal of the Day ad appears on the Homepage the most highly trafficked page on the website. It can be targeted by States, Day and Time.

testing:5 days prior to campaign start


Mechanical specifications - Magazine display advertising

See page 2 for deadlines and file requirements

Qtr pg vertical92wmm x 120dmm

half pg horizontal185wmm x 120dmm

half pg vertical92wmm x 245dmm





half pg horiMage area

half pg vert

iMage area Qtr pg

iMage area

doUBle page:Adverts with BleediMage area 400wmm x 244dmmtriM size 410wmm x 270dmmBleed area add 5mm to each edgeteXt & spine keep text clear 10mm each side of spine

Adverts without BleediMage area 400wmm x 244dmmteXt & spine keep text clear 10mm each side of spine

fUll page:Adverts with BleediMage area 185wmm x 244dmmtriM size 205wmm x 270dmmBleed area add 5mm to each edge

Adverts without BleediMage area 185wmm x 244dmm

iMage area

triM size

Bleed area

iMage area

triM size

Bleed area




4 spot2 spot

6 spot

Banner 12

Banner 6

12 spot

12 spot


deadlines (Deadlines are AWDT = Australian Western Daylight Time; AWST = Australian Western Standard Time)

accepted Material forMatsPreferred method of delivery is print ready, single page, PDF files. Autotrader can also accept Indesign, Photoshop or Illustrator files (CS3 or above).

print ready specificationsAll print ready files must be delivered to the mechanical specifications on previous page. All supplied art in CMYK process colour, no trim marks and a minimum of 280dpi.

naMing conventionsPrint ready PDF files to be delivered with the client name and issue number as follows; clientname issue#. Eg. JohnSmithAuto #1051.

fonts- Always use Postscript (or Postscript compatible) fonts.- Recommended that no True Type fonts be used in any applications. - All fonts must be embedded and subset when creating PDF files. (Fonts not embedded will revert to a default font).- Recommended minimum type size for coloured type on white background is 7pt.- Recommended minimum type size for type on coloured background is 8pt BOLD

Material deliveryAll files to be supplied via email [email protected] or FTP. If sending files via FTP contact Wayne Rice on 08 9376 3350 or email [email protected] to confirm details.

artWorKAutotrader can create your advertisement. Contact Wayne Rice at the Dealer Hub on 08 9376 3350 to arrange details.

artWorK deadlinesFinal changes for artwork must be delivered to the Dealer Hub no later than 10am Tuesday (prior to on sale). If changes or approval are not received by deadline, Autotrader reserves the right to publish your advertisement as is, or as a repeat from your previous advertisement.

artWorK not sUpplied to specificationAll care is taken with print ready artwork. If specifications are not met, Autotrader will endeavour to represent your advertisement as closely as possible. If you have any queries regarding

on sale BooKing print ready artWorK artWorK reQUired cancellation

The last FRIDAY of the month

5pm THURSDAY week prior to on sale date 5pm MOnDAY prior to on sale date Content and pics for creation supplied by 10am FRIDAY prior to on sale date. FInAL approval 12 noon MOnDAY prior to on sale date

5pm FRIDAY prior to on sale date

Online Advertising Sizes Magazine Print Advertising - JUST AUTO

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