SPONSORSHIP OVERVIEW

JUNE 4-7 | 2015

Nation’s largest celebration of adventure sports, music

and mountain lifestyle.

Top professional and amateur athletes from around the

world.

Approximately 3,000 outdoor athletes, along with an

estimated 56,000 spectators. Athletes converge on

Vail’s Mountains and Rivers to compete in nine sports

and 25 disciplines for over $110,000 in prize money.

Lifestyle events including: the Outdoor Reels film

series; the Mountain Click photography competition;

an interactive expo area, Gear Town; the Mountains of

Music concerts series and the Outside Adventure Film

School.

2015 will mark the 14th anniversary of the GoPro

Mountain Games.

ABOUT THE GAMES

AT A GLANCE

53,862 SPECTATORS

$4.5M VAIL ECONOMIC IMPACT Est. revenue generated to the Town of Vail

QUICK FACTS

UNIQUE ATHLETES ATHLETE STARTS

2,530 3,107

BRAND PARTNERS CREDENTIALED

MEDIA

110 200

MKTG

IMPRESSIONS PR IMPRESSIONS

225,050,207 139,012,049

2014 PARTNERS

PLATINUM PARTNERS

GOLD PARTNERS

SILVER SPONSORS GoalZero

Redington

GNC

KIND

LED Lenser

Ravenswood

FirstBank

FITS

OFFICIAL SUPPLIERS Klean Kanteen

GoRVing

Osprey

Svedka

Beyond Costal

Colorado Mountain

Express

Dublin Dog

Costa

Fugoo

Camp Chef

Ruff Wear

Trango

GreenWare

MEDIA PARTNERS Rock & Ice

Trail Runner

Canoe & Kayak

Red Bulletin

Elevation Outdoors

Bike Magazine

SUP The Mag

Denver Post

TV8

93.3 KTCL Denver

LODGING PARTNERS Lodge At Vail Sonnenalp Antlers At Vail

2014 GERBER GEAR TOWN VENDORS

Outside Adventure Film School

Rocky Mountain Sunscreen

Nols

Out There USA

Princeton Tec

505 Southwest Salsa

Beyond Coastal/Chums

Door to Door Organics

Gregory Packs

Guayaki Yerba Mate

HALA SUP

Joshua Tree Products

Pakems

Power Ice

SeasonFive

SKINourishment

Skratch Labs

Moe's BBQ

Game Ready

Zen Fly Fishing Gear

Marin Bikes

The Steadman Clinic

Vail Mountain Coffee and Tea

Endurance Conspiracy

Canyon Bake House

Kota Long Boards

Quiet Kat

Costco

DeLorme

FishPeople

GoPuck

La Cantina

Lilypond/Fishpond

MusclePharm

Wolfgang Dog Collars

Ellsworth Bikes

Yellow Belly Chicken

Boom Movement

Pear Sports

Red Fox Wireless

Yuba Bikes

Complete/Cricket Trailers

HI-DOW

Bagito

Adaptive Sports Center

SUP Colorado/Weston Snowboards

Nite Ize

Belong Designs

Tenba Bags

5 Hour Energy

Trek Light Gear

10th Mountain Whiskey and Spirits

Co.

Camelbak

Colorado Limited

Confluence Water Sports

Geigerrig Hydration Packs

SmartShake

EVOC/Rotor Bikes

NUUN Hydration

DT Swiss

O2X Summit Challenges

GoSpotCheck

Gallegos Corporation

Aksel's

Mile High Mountaineering

Share Brands

US Forest Service

2014 GEAR TOWN

PARTNER SPOTLIGHT

MARKETING IMPACT

OUTLET IMPRESSION

S

MEDIA

VALUE

Website 276,486 N/A

Social 58,383,378 $267,805

Print 14,005,216 $637,421

TV Advertising 1,080,000 $23,725

Public

Relations 139,012,049 $1,646,278

Digital 4,691,642 $42,539

Email 4,540,000 $9,786

Radio 2,476,436 $62,250

TV Show(s) 550,100 $172,400

227,500,743 MKTG IMPRESSIONS

$2,862,204 TTL MEDIA VALUE

MARKETING SUMMARY

RESEARCH & PSYCHOGRAPHICS

SURVEY CONDUCTED BY INTERCEPT INSIGHTS

LLC

84% Of event attendees consider themselves “Outdoor

Enthusiasts”

74% Of event attendees consider themselves “Sports

Enthusiasts”

45% Of event attendees have at least one dog

61% Of event attendees have a bachelors and/or masters

degree

67% Watch five hours or less of TV per week

1.) Hiking

2.) Kayaking/Boating/Rafting

3.) Camping

4.) Mountain Biking

5.) Traveling

FAVORITE SUMMERTIME ACTIVITIES

SURVEY CONDUCTED BY

INTERCEPT INSIGHTS LLC

26% Attend 4+ Days

37% | 12% | 51%

Families | Married w/o kids | Single

70/30 In-state/Out-of-state

50/50 Male/Female spectator ratio

55% Event attendees 18-34

57% $54k - $99k HHI

22% - $100K +

$613K Estimated spectator spend in Gear Town.

ATHLETES| ART | MUSIC | MOUNTAINS

ATHLETES

Bike Road Bike Time Trial XC Mountain Biking Slopestyle Big Air

Climb IFSC Bouldering World Cup Citizen Bouldering Youth Bouldering

Dogs Speed Retrieve Vertical/High Jump Big Air 5K/1K Trail Run

Run Bad Ass Dash 10K Trail Run ½ Marathon 5K/1K Trail Run

SUP Down River SUP Sprint SUP Surf Cross SUP Yoga

Fish Fly Fishing Free Casting Clinics

Kayak Steep Creek Kayaking Freestyle Kayaking Kayak Sprint 8 Ball Kayak

Raft Raft Cross

Slackline World Cup Event Jam Sessions Free Demos

Ultimate Mtn Challenge 10K Run Mountain Bike XC Road Bike Kayak Sprint

ART

Photography Photography Competition

Video Adventure Film School Film Series

On-Site Art Art In Public Places

MUSIC

Free Concerts Thursday Night; TBA Friday Night; TBA Saturday Night; TBA

MOUNTAINS

Expo/Demo Areas Family Adventure Village Gear Town Zip Line River Town/

SUP Demo Pool

ATHLETES BY EVENT

GMG EVENT ATHLETES

BIKE (Combined) 694 Slopestyle 55

XC MTB (All) 510 (+39/2013)

Road Bike TT (All) 129 (-6/2013)

CLIMB (Combined) 301 Bouldering WC 100 (+15/2013)

Citizen Climbing 130 (+9/2013)

Youth Climbing 71 (-3/2013)

DOGS (Combined) 497 Speed Retrieve 46

Extreme Vertical 29

Big Air 364 (+87/2013)

Rocky Dog 58 (-5/2013)

FISH 2 Fly X-Stream 94 (+34/2013)

KAYAK (Combined) 228 Steep Creek 53 (+8/2013)

Freestyle 56 (+11/2013)

8 Ball 49 (+7/2013)

DR Sprint 70 (+11/2013)

RAFT Cross 48

SLACKLINE WC 32

SUP (Combined) 94 SUP Sprint 51 (-4/2013)

SUP Cross 43 (+6/2013)

ULTIMATE MTN CH. 54 (+1/2013)

RUN (Combined) 1,004 10K Spring Runoff 326 (-1/2013)

BADASS Dash 504 (+12/2013)

1/2 Marathon 174 (+41/2013)

PHOTO COMP 61 (+1/2013)

ATHLETE SNAPSHOT

2,530 UNIQUE ATHLETES | 3,107 TTL STARTS

THROUGH THE YEARS

YEA

R

ATHLETES SPECTATOR

S

MKTG IMP. MEDIA $

2014 2,530 unique

3,107 starts 53,862 227,500,743 $2,862,204

2013 2,358 unique

2,846 starts 53,579 226,513,382 $3,711,990

2012 2,550 unique

2,972 starts 43,889 389,880,937 $3,349,960

2011 2,417 unique

2,798 starts 43K – 45K 373,801,334 $6,692,684

2010 2,174 unique

2,593 starts 37K – 39K 314,090,386 $2,002,552

2009 1st

Year

VVF

1,952 unique

2,269 starts 40,000 165,067,323 $2,104,445

2008 1,778 35,000 120,000,000 $736,000

2007 2,008 33,000 273,523,036 $1,600,000

2006 1,447 28,000 432,887,479 $2,100,000

2005 1,031 22,0000 207,505,097 $1,994,673

2004 946 18,000 106,413,862 $1,547,812

2003 574 12,000 1,113,218 $789K

2002 251 6,000 550K $250K

GROWTH HISTORY

2.5 HOURS NBC SPORTS NETWORK: Two unique shows broadcast nationally on 6/21/14 (90 min.), 7/08/14 (60 min.) to 78MM+ potential U.S. households each broadcast. Universal Sports Re-Airings: Each unique show (x2) to be re-broadcast on Universal Sports Network nationally no less than three times to 40MM+ potential U.S. households. Outside Television Re-Airings: Each unique one-hour show (x2) to be re-broadcast on Outside Television nationally no less than three times. *Approximately 12.3% growth over 2013 TV broadcasts.

TELEVISION AT A GLANCE

2014 TV BREAKDOWN

TELEVISION SUMMARY

POTENTIAL US HH

REACH

MEDIA VALUE EST. VIEWERS

654,000,000 $172,000 550,100

MOUNTAINS OF MUSIC

FREE MUSIC | NIGHTLY

When the competitions end at the GoPro

Mountain Games, the parties begin in the

heart of Vail Village. Mountains of Music is

a free concert series held during the

Mountain Games & draws thousands of

spectators for each performance. Past

acts have included Keller Williams, the

Dirty Heads, Black Joe Lewis, Anders

Osborne, Ozomatli, Jurassic5, Gov’t Mule,

Julian Marley, Theophilus London, Xavier

Rudd, The Yonder Mountain String Band,

Tokyo Police Club and the Cold War Kids.

RIVER RATS UNITE

An extension of our Gear Town, our

interactive sponsor village is Costa River

Town. River Town is the home of our SUP

Demo Pool, daily Costa Casting Clinic and

ground zero for a variety of water focused

hard goods and gear brands. River Town

offers attendees the chance to try out a

new SUP board, demo a kayak, test their

SUP Yoga skills, learn fly fishing tips from

a pro or just cruise through and enjoy the

music. River Town will also the be host

site for multiple Happy Hour get-togethers

and live music jam sessions.

RIVER TOWN

FOR THE | KIDS

Adventure Village is all things kids,

families and dogs at the GoPro Mountain

Games. Kids can try virtually every event

at the Mountain Games via an interactive

expo area consisting of a zip line, kayak

tank, pop-up climbing wall and much

more. The best part? When the kids are

tuckered out, they can enjoy the

DockDogs competitions taking place right

alongside Adventure Village, a crowd

favorite.

ADVENTURE VILLAGE

SPONSORSHIP OPPORTUNITIES

We encourage our partners to bring unique and engaging ideas to the table and we pride

ourselves on custom partnership programs designed to meet the goals and budget of our

brand partners. That said, here are some of the myriad of marketing promotional and

hospitality benefits the GoPro Mountain Games can deliver:

• Designation as “official & exclusive partner” of the GoPro Mountain Games with rights to use

official event marks for merchandising and promotional efforts.

• Logo inclusion on all sponsor logo’d marketing collateral, official logo’d event signage, homepage

logo loop, Partners webpage, and all national print advertisements (Outside Mag, Rock and Ice,

Red Bulletin, etc…)

On site branding , demos, retail sales , sampling & custom activations

TV/Webcast features, integration and commercial units

Entitlement Rights (ie…the Eukanuba Speed Retrieve)

PA Announcements

Product sampling: Ability to place a promotional or marketing item in all athlete, press and VIP gift

bags.

Social media exposure

Web/Digital content and exposure

Athlete Integration/Promotions

Sweepstakes bait

Traditional media: Radio, TV8, Comcast spotlight, On-Mountain Digital screens, Bus Wraps, etc…

Hospitality: VIP credentials, VIP gift bags free competition entries, hotel rooms

Lodging: 15 room nights at a VVF lodging partner (3 rooms for 5 nights each)

THANK YOU!

Dave Dressman

Vail Valley Foundation

National Sponsorship Director

619.764.0940

ddressman@vvf.org

www.gopromountaingames.com

#GOPROMTNGAMES