SUBJECT: BUSINESS MANAGEMENTTOPIC: SUMMARY OF PRODUCTION CONSIDERATIONSDATE: BLOCK 3 WEEK 4AIM: Describe the importance of protection of brands

• VIDEOS

● Benchmarking: evaluate or check (something) by comparison with a standard."we are benchmarking our performance against external criteria"

● ISO 9000: is a quality management standard that presents guidelines intended to increase business efficiency and customer satisfaction. The goal of ISO 9000 is to embed a quality management system within an organization, increasing productivity, reducing unnecessary costs, and ensuring quality of processes and products.

● Lean Production:Lean production is an assembly-line methodology developed originally for Toyota and the manufacturing of automobiles. It is also known as the Toyota Production System or just-in-time production. Lean production principles are also referred to as lean management or lean thinking.

● Kaisen Strategies

SUBJECT: BUSINESS MANAGEMENTTOPIC: IEPI, License, Ordinances and patents.DATE: BLOCK 3 WEEK 4AIM: Describe the importance of protection of brands

VIDEO

REFLECTION QUESTIONS

• Is it good to make business?

• Is it good to have money?

• Is it good to behave good?

• Why do we have ethics?

• Is it ethical to steal things

• Is there a conflict between making money and also taking the things to make it?

SUBJECT: BUSINESS MANAGEMENTTOPIC: Brand ProtectionDATE: BLOCK 3 WEEK 4AIM: Describe the importance of protection of brands

IEPICOPYRIGHT PATENT TRADE MARK

COPYWRIGHT• the exclusive legal right, given to an

originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

PATENT• a government authority or license conferring

a right or title for a set period, especially the sole right to exclude others from making, using, or selling an invention.

• Pen with scanner

TRADE MARK• Trademarks are for words, symbols, devices or

names that are used to distinguish the goods of one manufacturer or seller from that of another. Any distinctive name, symbol, or word is designated as trademarked with the

symbol ™.

• However, this trademark does not protect the company from another company that produces a similar product or uses a similar name

IEPI• Guarantee legislation to protect inventions,

words, symbols, etc in Ecuador.

Search for 1 story of a product brand that has been stolen and analyze why businesses might not be ethical when they

want to make profits