2014: The Year in Review Digital, Video and Mobile Consumer Usage Trends IAB Trend Report Questions?...

2014: The Year in Review

Digital, Video and Mobile Consumer Usage Trends

IAB Trend Report

[email protected] Kristina Sruoginis, Research Director, IAB

mailto:[email protected]

2

Summary• Shift to Mobile:

• By the end of 2013, more time was spent accessing the internet on mobile devices than on computers. While 2014 continued that trend, internet use on computers also grew steadily.

• Mobile devices and computers have very different internet uses: Mobile is preferred for Social Networking apps, Gaming, Photos and Radio while Computers are preferred for accessing Portals, Business and Entertainment sites among others.

• Top categories accessed by computers by number of monthly visitors are Portals, Search Engines, Entertainment, Social Media and Retail Sites.

• Top sites accessed by computers reflect those categories and remain similar to those of a year ago.

• An interesting by product of the shift to mobile is that younger demos are spending less computer time on many top sites while older demos are spending much more time online on computers.

• Top sites have also experienced a decline in the number of younger visitors, largely due to the shift to mobile.

• The Rise of Video:• Video is also heavily accessed on computers. (Streaming mobile video

metrics and connected TV metrics aren’t widely available yet).• 2013 saw an explosion of video streaming and triple digit video ad

streaming growth.IAB Digital Usage Trend Report 2014: The Year in Review

3

Summary• The Rise of Video (cont’d):

• Although the triple-digit video growth of 2013 has slowed somewhat, the heightened levels of video and ad streaming reached in 2013 were maintained throughout 2014.

• While the overwhelming majority of videos are streamed by younger demos, Adults 65 and over seem to have discovered online video in 2014. Videos streamed have doubled for this group and many top 10 sites witnessed triple digit growth in video streaming by Adults 65+.

• Social Video:• Facebook, in particular, saw incredible growth as a video streaming site due

in large part to its policy as of Dec. 2013 to default videos to autoplay in users’ Facebook stream. As a result, while the number of computer users visiting Facebook monthly have only grown by 22%, they are now streaming 5 times as many videos as they did last year and are spending 3 times as long viewing those videos.

• Google’s undisputed #1 video position is being challenged by Facebook’s growth: Facebook is nearly even with Google in videos streamed.

• Also of note, Facebook has overtaken Netflix in time spent streaming video.

• Entertainment Videos:• The growth of Social Media videos notwithstanding, Entertainment Videos

remain by far the #1 type of video streamed.IAB Digital Usage Trend Report 2014: The Year in Review

4

Summary• Entertainment Videos (cont’d):

• Entertainment Videos grew 15% year over year and accounted for 23 billion monthly streams by year’s end compared to Social Media’s 16 billion monthly streams and 3 billion monthly streams or less for Portals or other video categories.

• Original Digital Video:• Original Digital Video pureplay sites like Maker Studios and Fullscreen have

made the Top 10 while the remaining Top 10 video sites are mixed video sites that stream at least some Original Digital Video.

• Video search sites and sites that offer a variety of video types like Blinkx, AnyClip and Vimeo have made it into the top 10 while TV sites have moved to top 20.

• Video Ads:• Despite Facebook’s immense video growth, only 1% of its videos are video

ads.• 60% of all Entertainment Videos are video ads.• Portals and Gaming sites also monetize the quantity of videos streamed with

66% of Portal Videos being ads and 74% of Gaming Videos comprising ads.• While digital video seems to have hit critical mass, it still has room to grow.

Only 6% of time spent streaming videos is spent on video ads. In comparison, 24% of TV viewing time is spent watching TV commercials.IAB Digital Usage Trend Report 2014: The Year in Review

5

Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 $-

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

Interactive Ad Revenue (Digital ...

The Big Picture: Online Advertising Revenue Has Doubled

Over 5 YearsQuarterly Online Ad Revenue Comparisons — Q4 2009 – Q4 2014

2010:$26,041B

2009: $22,661

B

2011:$31,735B

2014

Source: IAB Internet Advertising Revenue Report, Full Year 2014, Apr. 2014.

2012:$36,570B

2013$42,781B

2014: Recor

d Reven

ue

IAB Digital Usage Trend Report 2014: The Year in Review

20112010 2013

2014$49,450B

2012

The Big Picture: Online Advertising Revenue Continues

Double-Digit Growth

Dec-2

009

Feb-2

010

Apr-2

010

Jun-

2010

Aug-2

010

Oct

-201

0

Dec-2

010

Feb-2

011

Apr-2

011

Jun-

2011

Aug-2

011

Oct

-201

1

Dec-2

011

Feb-2

012

Apr-2

012

Jun-

2012

Aug-2

012

Oct

-201

2

Dec-2

012

Feb-1

3

Apr-1

3

Jun-

13

Aug-1

3

Oct

-13

Dec-1

3

Feb-1

4

Apr-1

4

Jun-

14

Aug-1

4

Oct

-14

Dec-1

4

384,196

429,104

Total Time Spent (MM)543,310

649,966 649,191

Total Pages Viewed (000)

205,709

224,057Total Unique Visitors (000)

Steady Growth in Internet Usage Over 5 Years; After Shift to Mobile in 2013, Computer Internet Use Has Stabilized

% ChangeOver 5 Yrs(12//09-12/14)

Source: IAB Trend Report 2014, ComScore MediaMetrix, Total Audience, Measurement Period: Dec. 2009- Dec. 2014. Doesn’t include mobile*ComScore MediaMetrix Multiplatform Total Desktop and Mobile A18+ US Audience (Dec. 2013).

+11%

+17%

+19%

By Dec. 2013, more internet time is spent on mobile

devices than on computers*

14IAB Digital Usage Trend Report 2014: The Year in Review

441,241

228,444

224,057

Total Unique Visitors (000)

Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14

429,104Total Time Spent (MM)

649,966

649,191Total Pages Viewed (000)

2014 Computer Internet Usage is Steady

% ChangeOver 2014

(12/13-12/14)

Source: IAB Trend Report 2014, ComScore MediaMetrix, Total Audience, Measurement Period: Dec. 2009- Dec. 2014. Doesn’t include mobile*ComScore MediaMetrix Multiplatform Total Desktop and Mobile A18+ US Audience (Dec. 2013).

+2%

+3

+0%

14IAB Digital Usage Trend Report 2014: The Year in Review

441,241

228,444

8

Monthly Computer Internet UseSlight Uptick Compared to a Year Ago

Internet Total Unique Visitors (000)

Total Minutes (MM)

Total Minutes per Unique)

228,444 441,241 1,931

Source: ComScore MediaMetrix, VideoMetrix Dec. 2014, Dec. 2013 Total Internet: Total AudienceNote: Does not include mobile.

Video

Total Unique Viewers

(000)

Total Minutes

(MM)

Videos Streamed

(000)

Video Ads Streamed

(000)

Video Ad Minutes

Streamed (MM)

195,691 239,21262,007,701 3,177,475 14,060

Up2%

% Change vs. Year Ago

% Change vs.Year Ago

Up 4%

• After 2013’s shift to mobile, 2014 saw internet use grow across devices including computers.

• After 2013’s explosive video growth, digital video and video ad growth has steadied.

Up 9%

Up 18%

Up 9%


Up3%

Up1%

Up 6%

Dec. 2014 vs. Dec. 2013

Mobile & Mobile Ads


IAB Trend Report


10

US Mobile Adverting Revenue To Date:

Tremendous Growth

FY '10 FY'11 FY'12 FY '13 FY '14

$0.6$1.6

$3.4 $4.1

$0.6 $1.2

$3.0

$5,333

Source: IAB Internet Advertising Revenue Reports, Full Year Reports 2010-2014

US Mobile Ad Revenue ($ Billions)Full Year and % YoY Growth

10

Growth150%

Growth 111%

Growth110%

$1.0

$2.2


$7.1

$12.5

Growth76%

11

As of 2014, More Time is Spent Online on Mobile Devices than on Computers

Source: ComScore, A Digital Update, 2014, ComScore Media Metrix Multi-Platform and Mobile Metrix, US


Time Spent On...

36%

64%

Time Spent Online on Mo-bile De-vicesTime Spent Online on Com-puters

12

Mobile Internet Has Grown as Has Computer Internet Usage

Source: ComScore, A Digital Update, 2014, ComScore Media Metrix Multi-Platform, US Dec. ‘13 and Nov. ‘14


13

Mobile Devices and Computers Have Their Specific Online

Functions

Source: ComScore, A Digital Update, 2014, ComScore Media Metrix Multi-Platform, US Jan. 2015IAB Digital Usage Trend Report 2014: The Year in Review

Computeris preferred for these tasks

Mobileis preferred for these tasks

14

Top 25 Mobile Apps

Source: ComScore, A Digital Update, 2014, ComScore Mobile Metrix, US Nov. 2014IAB Digital Usage Trend Report 2014: The Year in Review

Top Sites Visited on Computers


IAB Trend Report


16

Tota

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edia

228,444

196,234

160,890146,852140,185

117,300

103,279

83,69973,387

72,244

68,538


Tota

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es

G

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Fac

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441,241

67,532

51,020

36,402

21,143

8,1695,163 3,433

3,4112,8872,395

Total Minutes (000)

December 2014 Top 10 Properties

Source: ComScore MediaMetrix Dec. 2014, Total Internet. Doesn’t include mobile

• Google ended 2014 as the #1 site in both unique visitors and total minutes, up from #2 last year when Yahoo has the most unique visitors and Facebook has the most time spent.


17

2% 2%

-18%-16%

0%1%

-14%

-10%

0%

-5%

-12%

Total

Unique

s

G

oogle

Y

ahoo

M

icros

oft

F

aceb

ook

A

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on

A

OL,

Inc.

M

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% Change from Dec. ‘13 in Unique Visitors (000)

Tota

l Minut

es

Google

Face

book

Yaho

o

Micr

osof

t AOL

Amaz

on

NBCu

craigs

list

eBay

Answer

s.com

% Change from Dec. ‘13 in Total Minutes (MM)

• Top sites saw slight declines in users as a result of continued shift to mobile, but also saw increases in time spent by those visiting the sites on a computer.

• Yahoo and Microsoft may have dropped unique visitors compared to last Dec., but both have gained in time spent on their sites over the year.

• Answers.com growth driven by older demos spending more time on site.

3%

26%

-12%

12% 15%

-8%

12%

41%

22%

-15%

619%

Change in Top 10 Propertiesfrom a Year Ago

Source: ComScore MediaMetrix Dec. 2014, Total Internet. Doesn’t include mobile


12/13 Rank

#2 #1 #3 #4 #6 #5 #7 #11 #9 #8

619%

12/13 Rank

#2 #1 #3 #4 #5 #6 #10 #9 #7 #49

Growthfrom a year agoDecline

*ComScore US MediaMetrix experienced declines in sample over the year due to a malicious code . The problem has been addressed and sample restored.

18

Dec. 2014 Top 50 Properties and Change from Last Year

ComScore


% YoY Change

TOTAL UNIQUES 228,444 2%

11 Comcast NBCUniversal 64,186 2

12 Apple Inc. 61,021 -1613 Turner Digital 60,173 -2014 Wal-Mart 59,843 1315 Gannett Sites 49,610 -1216 About 49,184 -1417 Ask Network 48,976 -28

18 Time Inc. Network U.S 43,628

19 Linkedin 42,169 -820 craigslist, inc. 40,916 2

21 Answers.com Sites 40,037 -13

22 Adobe Sites 39,531 25

23 Hearst Corporation 39,100 2

24 Conde Nast Digital 38,981 31

25 Target Corporation 38,096 1

26 TWITTER.COM 37,602 -527 PINTEREST.COM 34,735 23

28 Weather Company 34,556 -45

29 Yelp 34,47330 ESPN 33,485 -12

X redo

ComScore


% YoY Change

TOTAL UNIQUES 228,444 2%31 SheKnows Media 33,108 6932 Demand Media 33,005 -2333 Meredith Digital 32,830 -734 WebMD Health 32,448 -235 Best Buy Sites 31,310 436 Dropbox Sites 30,788 637 New York Times Digital 30,722 038 Purch 29,608 17

39 Verizon Communications Corp 28,695 9

40 Scripps Networks Interactive 28,527 -4

41 Sears Sites 28,037 1442 NETFLIX.COM 27,865 -1143 IDG Network 27,227 11

44 Fox News Digital Network 26,896 -6

45 Viacom Digital 25,910 -4146 Ziff Davis Tech 25,893 1347 Gawker Media 25,106 948 Kohls Corporation 24,566 3649 YP Sites 23,727 -2150 AT&T, Inc. 23,393 -5

Source: ComScore MediaMetrix Dec. 2014, Total Internet. Doesn’t include mobile.

IAB Digital Usage Trend Report 2014: The Year in Review*ComScore US MediaMetrix experienced declines in sample over the year due to a malicious code . The problem has been addressed and sample restored.

Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-1450,000

75,000

100,000

125,000

150,000

175,000

200,000

225,000

250,000

Total

Google Sites

Yahoo Sites

Microsoft Sites

Facebook

Amazon Sites

AOL, Inc.

Mode Media (fka Glam Media)

eBay

CBS

Wikimedia Sites

% YoY Chg. from 12/13

2%

2%

-18%

-16%

0

1%

-14%

-10%

0%

-5%

-12%

One Year Trend of Top 10 Properties

by Unique Visitors

19

Source: ComScore MediaMetrix Dec. 2013 – Dec. 2014 Unique Visitors (Home & Work)

Monthly Unique Visitors (000), Dec. 2013 – Dec. 2014 (ComScore Home & Work)


• Top sites saw slight declines in users as a result of continued shift to mobile, but also saw increases in time spent by those visiting the sites on a computer.


20

Top 20 Properties By Demo: Younger Demos are Visiting Key Sites Less on Computers,

More on Mobile

A18-34 Top 20 US Sites Dec. 2014, Uniques, Panel onlyProperty Total

Unique Viewers

(000)

% Change vs. last

yr

Total InternetA18-34 59,989 -1%

1 Google Sites 57,461 1

2 Yahoo Sites 44,533 -21

3 Facebook 43,315 -7

4 Microsoft Sites 41,125 -20

5 Amazon Sites 34,216 -7

6 AOL, Inc. 24,814 -25

7 Mode Media (Glam) 24,505 -16

8 Wikimedia Sites 23,595 -18

9 Apple Inc. 21,294 -20

10 CBS Interactive 21,258 -16

11 eBay 20,773 -10

12 Comcast NBCUniversal 16,998 -1113 Turner Digital 16,066 -32

14 Wal-Mart 15,901 0

15 Conde Nast Digital 14,106 13

16 TWITTER.COM 13,750 -11

17 craigslist, inc. 13,550 -1018 Gannett Sites 12,773 -24

19 About 12,399 -30

20 Time Inc. Network (U.S) 11,894

A35-54 Top 20 US Sites Dec. 2014, Uniques, Panel onlyProperty Total

Unique Viewers

(000)

% Change vs. last

yr

Total Internet A35-54 70,921 1% Google Sites 65,974 4

Yahoo Sites 57,283 -12

Microsoft Sites 50,346 -15

Facebook 49,768 2

Amazon Sites 43,001 5

AOL, Inc. 36,991 -11

eBay 28,469 2

Mode Media (Glam) 26,769 -11

CBS Interactive 25,994 1

Wikimedia Sites 24,541 -9

Comcast NBCUniversal 23,633 5

Wal-Mart 23,473 10 Apple Inc. 22,137 -13

Turner Digital 20,611 -16

Gannett Sites 18,369 -7

About 17,683 -12

Ask Network 17,218 -28 craigslist, inc. 17,026 5

Linkedin 16,929 -3

Time Inc. Network (U.S) 15,541

A65+ Top 20 US Sites Dec.2014, Uniques, Panel onlyProperty Total

Unique Viewers

(000)

% Change vs. last

yr

Total Internet: A55+ 25,425 9%

Google Sites 21,292 16

Yahoo Sites 20,969 1

Microsoft Sites 18,596 -3

AOL, Inc. 17,219 9

Facebook 16,686 26

Amazon Sites 14,935 23

Comcast NBCUniversal 9,552 36

Ask Network 9,449 7

eBay 9,127 34

CBS Interactive 9,093 26

Mode Media (Glam) 8,386 11

Wal-Mart 8,145 61 About 7,908 32

Gannett Sites 7,818 19

Turner Digital 7,024 2

Time Inc. Network (U.S) 6,824

Wikimedia Sites 6,504 10 Fox News Digital Network 5,907 38

Linkedin 5,676 7

Answers.com Sites 5,664 69

Source: ComScore MediaMetrix Dec. 2014 and change from Dec. 2013 , Panel only. Doesn’t include mobile.


21

Top 50 Properties By Demo Dec. 2014 (21-50):Larger Variation By Age Group After Top 20

A18-34 Top US Sites Dec. 2014, Uniques, Panel onlyProperty Total

Unique Viewers (000)

% Chg. YoY

Total Internet A18-34 59,989 -1%21 NETFLIX.COM 11,310 -1122 PINTEREST.COM 11,282 1123 Linkedin 11,185 -1624 Hearst Corporation 11,030 -1725 Adobe Sites 11,027 1426 Answers.com Sites 10,966 -3127 Yelp 10,79928 Target Corporation 10,422 -529 ESPN 10,277 -2530 BUZZFEED.COM 9,806 -1531 Purch 9,587 232 Dropbox Sites 9,534 333 Viacom Digital 9,508 -3634 SheKnows Media 9,250 3535 Wikia Sites 9,239 1536 PANDORA.COM 9,211 -1737 Demand Media 9,165 -3338 Gawker Media 9,076 -1039 Ziff Davis Tech 9,030 140 WebMD Health 9,024 -1441 Ask Network 8,942 -4742 IMGUR.COM (w/history) 8,821 2243 Best Buy Sites 8,790 -1044 IDG Network 8,763 -945 Weather Company, The 8,715 -5346 New York Times Digital 8,406 -2047 Complex Media 8,125 -1148 BitTorrent Network 7,970 -2349 WORDPRESS.COM* 7,917 -2850 Valve Corporation 7,627 -13

A35-54 Top US SitesDec. 2014, Uniques, Panel onlyProperty Total


% Chg. vs.12/12

Total Internet A35-54 70,921 1%21 Hearst Corporation 14,605 1222 Target Corporation 14,564 -423 Adobe Sites 14,319 2424 Answers.com Sites 14,237 -1125 ESPN 13,025 -1026 Weather Company 13,017 -4227 PINTEREST.COM 12,962 2528 Yelp 12,80729 TWITTER.COM 12,680 -130 Best Buy Sites 12,647 431 Meredith Digital 12,557 -432 Demand Media 12,281 -2033 SheKnows Media 12,206 8934 Dropbox Sites 12,160 835 WebMD Health 12,012 136 Verizon 11,767 637 Conde Nast Digital 11,700 3238 Sears Sites 11,263 939 Scripps Networks. 10,777 -840 Purch 10,681 3241 New York Times 10,117 342 IDG Network 9,856 3043 Fox News Digital 9,671 -644 Kohls Corporation 9,641 2645 AT&T, Inc. 9,445 -546 Ziff Davis Tech 9,365 2147 YP Sites 9,138 -2348 JPMorgan Chase 9,125 849 UPS Sites 9,100 1250 NETFLIX.COM 9,065 -9

A65+ Top US SitesDec. 2014, Uniques, Panel onlyProperty Total


% Chg. vs.12/1

2

Total Internet A55+ 25,425 9%

21 Meredith Digital 5,539 2022 Hearst Corporation 5,373 3123 New York Times 5,351 4724 Scripps Networks. 5,263 2625 Weather Company 5,121 -2626 Target Corporation 5,074 3627 Adobe Sites 4,982 5628 WebMD Health 4,958 1829 Conde Nast Digital 4,951 13230 Apple Inc. 4,653 -631 Sears Sites 4,597 6032 Yelp 4,51833 Demand Media 4,373 334 SheKnows Media 4,271 12335 YP Sites 4,152 236 Kohls Corporation 3,940 10937 Whitepages 3,788 -538 Everyday Health 3,759 -139 Vox Media 3,75140 ESPN 3,739 3841 AT&T, Inc. 3,686 3042 PINTEREST.COM 3,611 6143 Best Buy Sites 3,587 4644 Verizon 3,482 4045 Dow Jones 3,450 1146 T365 – Tribune 3,435 -247 JPMorgan Chase 3,399 3548 TWITTER.COM 3,353 1649 craigslist, inc. 3,241 3550 Purch 3,230 67

Source: ComScore MediaMetrix Dec. 2014 and change from Dec. 2013, Panel only. Doesn’t include mobile.


Top Categories Visited


IAB Trend Report


23

Total Internet228,441

Top Categories by Unique Visitors

Technology - News TV

Department Stores Health - Information

Sports Education

Newspapers Blogs

Health Games

Reference General News

e-mail Business/Finance

Technology Directories/Resources

Lifestyles Retail

Social Media Search/Navigation

Entertainment Portals

95,975

96,91197,48298,650

105,935105,958108,288

116,873121,134121,337

125,173

148,168149,152

157,130164,527167,441

172,874188,450

194,576205,843

211,568212,084

Source: ComScore MediaMetrix Dec. 2014 and change from Dec. 2013, Total Audience, Home & Work, Top Sites Ranked by Unique Visitors. Doesn’t include mobile.

Unique Visitors (000)


% Change from a Year

Ago

-2%

-2%-3%3%3%0%0%

-14%-8%-8%-8%-2%-8%-9%

-16%-8%-8%-6%-3%

-12%2%

-19%-4%12%-21%


24

Top 10 Sites Within Key Categories Dec. 2014 and Change from Last Year

Social

Networking Dec. 2014

Unique Viewers

(000)

% Chg. vs.

12/13

Social Networking

173,274 -1%

FACEBOOK.COM 137,346 -1

Linkedin 42,169 -8

TWITTER.COM 37,602 -5

Google+ 36,927 PINTEREST.COM 34,735 23

TUMBLR.COM 29,214 -15

GOODREADS.COM 9,089 -13

DEVIANTART.COM 8,217 -12 Glassdoor 5,808 Yahoo Profile 4,072 -76

PortalsDec. 2014

Unique

Viewers (000)

% Chg. vs.

12/13

Portals212,08

4 7%1 Yahoo Sites 160,890 122 Microsoft Sites 146,852 153 AOL, Inc. 103,279 -84 XFINITY.COM 14,464 145 TWCC Portal 4,958 1296 Lycos Global Search 3,919 -277 Times Internet Ltd 3,286 408 Terra - Telefonica 1,983 -299 Canoe Network 1,567 1910 UOL 1,191 19

Entertainment

Dec. 2014

Unique Viewers

(000)

% Chg. vs.

12/13

Entertainment

211,568 -3%

1 YOUTUBE.COM 116,694 -72 CBS Interactive 72,244 -53 NBCUniversal 64,186 24 iTunes app 42,086 -205 IMDb 33,049 -176 Viacom Digital 25,910 -417 PANDORA.COM 22,146 -108 Yahoo Celebrity 21,424 -319 Townsquare Media 20,407 -2810 AOL-HuffPost Ent. 20,032 -49

SportsDec. 2014

Unique Viewers

(000)

% Chg. vs.

12/13

Sports105,93

5 -19%1 Yahoo Sports-NBC 39,419 -5

2 ESPN 33,485 -12

3 NFL Internet Group 20,241 -11

4 USATODAY Sports 20,029 -27

5 Fox Sports Digital 18,366

6 Bleacher Report Turner 18,021 -11

7 CBS Sports 16,697 -8

8 SB Nation (w/ history) 16,392 -4

9 MSN Sports 12,814

10 Sports Illustrated Sites 8,996 -21

RetailDec. 2014

Unique Viewers

(000)

% Chg. vs.

12/13

Retail188,45

0 0%1 Amazon Sites 117,300 1

2 eBay 73,387 0

3 Wal-Mart 59,843 13

4 Target Corporation 38,096 1

5 Apple.com Worldwide 34,074 -20

6 Best Buy Sites 31,310 4

7 NETFLIX.COM 27,865 -11

8 Kohls Corporation 24,566 36

9 Macy's Inc. 21,274 4

10 SEARS.COM 19,725 17

News/InfoDec. 2014

Unique

Viewers (000)

% Chg. vs.12/13

News/Information

185,666 -14%

1 Yahoo-ABC News 56,169 -262 CNN Network 53,599 -163 HPMG News 49,814 -194 Gannett Sites 49,610 -125 About 49,184 -146 NBC News Digital 39,517 -247 Weather Company 34,556 -458 CBS News 34,062 -59 New York Times Digital 30,722 0

10 Fox News Digital 26,896 -6


Source: ComScore MediaMetrix Dec. 2014 and change from Dec., 2013, Home and Work, Doesn’t include Mobile.

429,104

441,241 Total Time Spent


-15,000

5,000

25,000

45,000

65,000

85,000

105,000

68,106

61,652

54,206

46,345

26,808

16,532

4,215

Portals

Social Media

Entertainment

e-mail

Retail

News/Information

Games

Search/Naviga-tion

Business/Finance

Directories/Resources

Online Gaming

General News

Lifestyles

Sports

Education

Technology

Banking

One Year Trend of Top Categories by Time Spent

25Source: ComScore MediaMetrix Dec. 2013 –Dec. 2014 Total Minutes Spent (Home & Work), does not include mobile.

Total Minutes Spent (MM) on Category Sites per Month

Dec. 2013 – Dec. 2014


% Change from Last

Year

3%

7%

-14%

8%11%

15%

-14%

-7%8%

22%

16%

-9%-10%

-8%

-22%

30%

41%

7%

• Computer users spend the most time on Portals, Social Media, Entertainment and Email sites.


26

128,521

22,392

18,48814,163

9,5487,070

4,217 4,1453,044 2,667 2,349 2,269 2,103 719 468

A18-3

4

E

nter

tainm

ent

S

ocial

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P

orta

ls

e

-mail

R

etail

S

earc

h/Nav

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G

ames

N

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rmat

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L

ifest

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S

ports

B

usine

ss/F

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T

rave

l

C

aree

r Ser

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-6%

7%

-32%

28%21%

-4% -6%

-24% -26%

50%

-33% -31%

5%

28%

-10%

Top Categories for Adults 18-34by Time Spent on Category Sites

Source: ComScore MediaMetrix Dec. 2014, Dec. 2013 Adults 18-34, Total Internet. Doesn’t include mobile

• Overall internet time spent on computers is down 6% for Adults 18-34, likely reflecting a continued shift to mobile.• Adults 18-34 spent most online computer time on Entertainment Sites, Social Media and Portals• Compared to last year, they spent less time on Social Media (likely because they access these sites on their mobile

devices) and more on Portals (likely accessing Entertainment), Email, Education and Travel.


Top Categories for Adults 18-34by Time Spent (MM) on Category Sites Dec. 2014

% Change in Time Spent (MM) by A18-34 on Category Sites YoY from Dec. 2013

128,521



27

170,350

25,38622,978

18,22916,987

11,089

6,739 5,279 5,039 5,0003,478 3,394 3,081

1,274 573

A35-5

4

P

orta

ls

S

ocial

Med

ia

e

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E

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ent

R

etail

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ews/

Info

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ion

B

usine

ss/F

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e

G

ames

S

earc

h/Nav

igatio

n

L

ifest

yles

S

ports

E

duca

tion

T

rave

l

C

aree

r Ser

vices

4%

-6%-8%

3% 7%

21%

-16%

35%

-13%

7% 6%

-22%

39%44%

-6%

Top Categories for Adults 35-54by Time Spent on Category Sites


• Adults 35-54 spent most online computer time on Portals, Social Media and Email• This group spent more online computer time on Retail, Business, Education and Travel Sites than a year ago


Top Categories for Adults 35-54by Time Spent (MM) on Category Sites Dec. 2014

% Change in Time Spent (MM) by A35-54 on Category Sites YoY from Dec. 2013

170,350



28

52,014

12,890

8,640 7,2893,740 3,5133,266 2,861 2,100 1,792 1,172 787 387 179 101

A65+

P

orta

ls

e

-mail

S

ocial

Med

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N

ews/

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ion

R

etail

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ames

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S

earc

h/Nav

igatio

n

L

ifest

yles

S

ports

T

rave

l

E

duca

tion

C

aree

r Ser

vices

32%

15% 21%

49%

34%

6%

51%

32%

46%

63%

48%

15%

69%

-4%

48%

Top Categories for Adults 65 and Older

by Time Spent on Category Sites

Source: ComScore MediaMetrix Dec. 2014, Dec. 2013 Adults 65+, Total Internet. Doesn’t include mobile

• Adults 65 and older spent most online computer time on Portals, Email and Social Media• Older Americans spent more time online on computers in general compared to a year ago, likely

reflecting a preference for computers over mobile devices as younger consumers shift internet time to mobile devices.


Top Categories for Adults 65+by Time Spent (MM) on Category Sites Dec. 2014

% Change in Time Spent (MM) by A65+ on Category Sites YoY from Dec. 2013

52,014



Video & Video Ads


IAB Trend Report


30

2009 2010 2011 2012 2013 2014

$1.0

$1.4

$1.8

$2.3

$2.8

$3.3

Digital Video Ad Revenue Has Tripled in the Past 5 Years

Source: IAB/PwC Internet Advertising Revenue Reports, Full Year 2008 - 2014

US Digital Video Ad Revenue ($ Billions)Full Year and % YoY Growth

+40%YoY

GrowthFY

+19%YoY

GrowthFY

+27%YoY

GrowthFY

+29%YoY

GrowthFY

Video ad revenue continues its double-digit annual growth

+18%YoY

GrowthFY

52,374,583

62,007,701Total Content Video Streams (000)

Dec-13 Jan-14 Feb-14Mar-14Apr-14May-14 Jun-14 Jul-14 Aug-14Sep-14Oct-14Nov-14Dec-14

188,249

195,691

219,222239,212

Total Video Minutes (MM)

More Streamers Are Watching More Videos for Longer

% YoY Change

12/13-12/14

ComScore VideoMetrix Dec. ‘13 –Dec.’14, Total Audience, Home and Work. Doesn’t include mobile.

ComScore VideoMetrix Dec.’13 – Dec. ‘14

+9%

+4%

+18%

Total Unique Streamers(000)

21

ComScore defines a video as any streamed segment of audiovisual content, (both progressive downloads and live streams). For long-form, segmented content, (e.g. TV episodes with ad pods in the middle) each 8 min. segment of the content is counted as a distinct videostream. Video Ads are separate from Content Videos.


Dec-13 Jan-14 Feb-14Mar-14Apr-14May-14 Jun-14 Jul-14 Aug-14Sep-14Oct-14Nov-14Dec-14

35,235,361

38,412,837

Total Video Ad Streams (000)

13,235

14,060Total Video Ad Minutes Streamed (MM)

Video Ad Growth is Steady, Maintaining 2013’s Gains in Video Ad

Streaming% YoY

Change12/13-12/14

ComScore VideoMetrix Dec. ‘13 –Dec.’14, Total Audience, Home and Work. Doesn’t include mobile.

ComScore VideoMetrix Dec. ‘13 – Dec. ‘14

+6%

+9%

21

ComScore defines a video as any streamed segment of audiovisual content, (both progressive downloads and live streams). For long-form, segmented content, (e.g. TV episodes with ad pods in the middle) each 8 min. segment of the content is counted as a distinct videostream. Video Ads are separate from Content Videos.


• Video ads streamed and ad minutes spent had nearly tripled over 2013. • Video ad consumption continued to grow over 2014, though at a more moderate

pace.

Video Ads are Short

ComScore VideoMetrix Dec. ‘13 – Dec. ’14

Comscore VideoMetrix Dec. ‘13 – Dec. ’14, Total Audience, Home and Work. Doesn’t include mobile.

• Nearly 4 out of 10 videos streamed are video ads• But this only accounts for 6% of video streaming time – or 4 minutes of every hour

of streaming video content


94%

6%

% of Video Streaming Time That is Ads

Video Content MinutesVideo Ad Minutes

62%38%

% of Videos Streamed that are Ads

Video Content StreamsVideo Ads

24%

74%

TV*

% Commercials% Content

6%

94%

TV

Video Ad Time is Much Shorter than TV Commercial Time

Source: ComScore VideoMetrix, Dec. 2014)*Source: May 2014 (Nielsen TV Advertising and Audiences Report, May 2014),

% Ads by Duration

(Commercials or Video Ads as a percentage of an average hour

of TV or OnlineVideo)

34

Only 6% of the streaming video hour consists of ads, compared to nearly one-quarter of TV hour

Top Video Sites


IAB Trend Report


36

Tota

l Video

s

G

oogle

Site

s

Fac

eboo

k

A

OL

A

nyClip

B

linkx

Y

ahoo

Site

s

Fox

Spo

rts

M

icros

oft

N

ETFL

IX.C

OM

V

EVO

62,007,701

11,999,166

11,868,911

1,244,2971,034,7921,028,962983,196

833,170687,832

674,215672,509

Top 10 Video Sites by Videos Streamed (000)

Dec. 2014

Tota

l Uniqu

es

G

oogle

Site

s

Fac

eboo

k

A

OL, In

c.

B

linkx

Y

ahoo

Site

s

A

nyClip

Med

ia

V

EVO

M

aker

Stu

dios

Inc.

V

imeo

Fullsc

reen

195,691

163,825

96,66792,114

85,147

57,13853,756

44,42443,42039,476

36,896

Top Video Properties

Source: ComScore ComScore VideoMetrix Dec. 2014 Total U.S. – Home/Work Locations. Doesn’t include mobile.

Top 10 Video Sites by Total Unique Viewers (000)

Dec. 2014

Starting in December 2014 VideoMetrix data, [M] Facebook.com includes streams originating from the Vine application, and streamed through the Facebook video player. Facebook.com also saw organic growth due to the introduction of auto-play videos on the News Feed.


• Original Digital Video pureplay sites have made the Top 10: Maker, Fullscreen

• The remaining Top 10 are mixed video sites that stream at least some Original Digital Video

62,007,701


37

Tota

l Uniqu

es

G

oogle

Site

s

Fac

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k

A

OL, In

c.

B

linkx

Y

ahoo

A

nyClip

V

EVO

M

aker

Stu

dios

V

imeo

Fullsc

reen

N

DN

C

omca

st N

BCU

T

urne

r Digita

l

M

icros

oft S

ites

W

arne

r Mus

ic

Fox

Spo

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BS In

tera

ctive

S

cripps

Net

works

V

iaco

m D

igita

l

Z

EFR

M

ode

Med

ia/G

lam

A

nswer

s

N

ETFL

IX.C

OM

V

ine

Labs

D

ailym

otion

195,691

163,825

96,66792,114

85,147

57,13853,75644,424

43,42039,476

36,896

32,74032,055

30,00227,66225,980

25,42624,369

22,99222,738

22,47322,382

22,20620,241

19,44818,234

Top 25 Video Properties by Unique Visitors Dec. 2014

Source: ComScore ComScore VideoMetrix Dec. 2014 Total U.S. – Home/Work Locations. Doesn’t include mobile.

Starting in December 2014 VideoMetrix data, [M] Facebook.com includes streams originating from the Vine application, and streamed through the Facebook video player. Facebook.com also saw organic growth due to the introduction of auto-play videos on the News Feed.


• Sites that offer a variety of video types like Blinkx, AnyClip, Vimeo have made the top 10 while TV sites have moved to top 20

• Vine, primarily a mobile video app, launched a desktop version in 2014 and made the top 25 by year’s end

Top 25 Video Sites by Total Unique Viewers (000)Dec. 2014

Top 10 Top 20 Top 25



20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000 195,691

163,825

96,667

92,11485,147

57,138

53755.62544,424

43,420

Total Streamers

Google

Facebook

AOL, Inc.

Blinkx

Yahoo

AnyClip

VEVO

Maker Studios

Vimeo

Fullscreen

• Google (incl. YouTube) continues to be #1 in number of monthly streamers, far outpacing its nearest competitor.

• AOL’s growth in streamers was due to the company’s strategic focus on video in 2014.• Blinkx has grown dramatically as a video search engine.• Fullscreen, Vimeo and AnyCip have entered the Top 10, while Viacom and Turner have

dropped from it.

38

Source: ComScore VideoMetrix Dec. 2013 – Dec. 2014 Unique Video Viewers (Home & Work). Doesn’t include mobile.

Top 10 Video Sites by Monthly Unique Visitors (000)Dec. 2013 – Dec. 2014

% Change

vs. 12/13

Previous

Rank12/13

4%

3% #1

22% #2

21% #6

196% #5

7% #4

N/A #9

13% #3

56% #8

20% #13

N/A #12


Google Remains #1: Most Streamers Visit Google Video Sites

ComScore US MediaMetrix experienced declines in sample over the year due to a malicious code . The problem has been addressed and sample restored.

11,999,166

11,868,911

1,244,297

1034792.151,028,962

983,196833170.258687,832

Google

Facebook

AOL, Inc.

AnyClip

Blinkx

Yahoo

Fox Sports

Microsoft

NETFLIX

VEVO

52,374,58362,007,701

Total Videos Streamed


Chart Title

Total Videos Streamed

• Google still has more visitors than Facebook, but Facebook’s video streams have climbed dramatically over the year and are almost equal to Google's as a result of setting videos to autoplay in the Facebook stream

• Blinkx and Yahoo have also grown by triple digits in number of videos streamed

39


Top 10 Video Sites by Monthly Videos Streamed (000)

Dec. 2013 – Dec. 2014

% Change

vs. 12/13

Previous

Rank12/13

18%

-10% #1

217% #2

-12% #3

N/A N/A

123% #7

150% #8

N/A N/A

13% #6

-10% #4

6% #5


Users Now Stream as Many Videos on Facebook as they do on Google Sites

ComScore US MediaMetrix experienced declines in sample over the year due to a malicious code . The problem has been addressed and sample restored.

40

Tota

l

G

oogle

Fac

eboo

k

A

OL

A

nyClip

B

linkx

Y

ahoo

Site

s

Fox

Spo

rts

M

icros

oft

N

ETFL

IX

V

EVO

18%

-10%

217%

-12%

0%

123%150%

0% 13%

-10%

6%

Tota

l

G

oogle

Fac

eboo

k

N

ETFL

IX

A

OL

Y

ahoo

H

ulu

N

DN

B

linkx

A

nyClip

M

aker

Stu

239,21249,111

20,147

19,568

3,782 3,6713,5742,8682,4342,301 2,204

• Google’s undisputed #1 position is being challenged by Facebook’s triple digit growth. Facebook’s videos streamed have doubled and Facebook is nearly even with Google.

• Facebook’s Minutes spent have quadrupled over the year, but are still less than half of Google’s time spent. Notably, Facebook has overtaken Netflix in time spent streaming video.

• Facebook’s incredible video growth is attributed to its 2014 strategy of defaulting videos to autoplay in the newsfeed62,007,000

11,999,166

11,868,911

1,244,297

1,034,7921,028,962

983,196833,170687,832

674,215672,509

Facebook Nears Google’s Streams, Surpasses Netflix’s Minutes Streamed

Source: ComScore MediaMetrix Dec. 2014 and change from Dec. 2013 Adults 18-+, Total Internet. Doesn’t include mobile


Top Video Sitesby Videos Streamed (000) Dec. 2014

% Change in Videos Streamed from Dec. 2013

9%

-13%

409%

52%

-18%

43%3%

-18%

7% 0% 4%

Top Video Sitesby Minutes Spent on Site (MM) Dec. 2014

% Change in Time Spent from Dec. 2013

239,21249,111

62,007,000


Growthfrom a

year agoDecline

Tota

l

A

OL, In

c.

Live

Rail

B

right

Roll

S

pecifi

c

S

potX

chan

ge

R

OCKYOU

T

ubeM

ogul

Y

uMe

T

rem

or

H

ulu

6% 29%N/A

73% 82%33%

2905%

6% N/A

-24% -26%

Tota

l

B

right

Roll

A

OL

Live

Rail

S

pecifi

c

G

oogle

S

potX

chan

ge

T

ubeM

ogul

R

OCKYOU

Y

uMe

H

ulu

38,412,837

5,310,4685,004,6294,968,086

4,037,2933,501,9463,465,996

2,244,9432,041,051

1,373,2841,024,058

9%

117%

16% N/A

85%

-2%

20%

-9%

2077%

N/A

-26%

Top Sites by Video Ads StreamedDec. 2014 and Change from Previous Year

41Source: ComScore MediaMetrix Dec. 2014, Dec. 2013, Total Internet. Doesn’t include mobile

• BrightRoll ended the year as the #1 property in terms of ads streamed, followed by AOL and LiveRail. • AOL served the most ad minutes in Dec. 2014, followed by LiveRail and BrightRoll.• RockYou grew exponentially in both ads streamed and ad time streamed and became a Top 10 site in Dec.

‘14 from it’s previous year’s rank in the Top 20.


Top Video Sitesby Videos Ads Streamed (000) Dec. 2014

% Change in Video Ads Streamed from Dec. 2013

14,060

2,3802,270

1,9831,564

1,300

891 851690

410 405

Top Video Sitesby Ad Minutes Streamed (MM) Dec. 2014

% Change in Video Ad Minutes Streamed from Dec. 2013

14,06038,412,837

2077% 2905%


Growthfrom a

year agoDecline

42

A18-3

4

G

oogle

Site

s

Fac

eboo

k

A

nyClip

B

linkx

V

EVO

H

ulu

A

OL

N

ETFL

IX

M

aker

Stu

...

Y

ahoo

21,000,9405,066,388 4,563,646

466,626333,856 319,914

292,183 286,298 280,956 261,209 213,015

2%

-12%

160%

0%

129%

7% 18%

-28% -32%

7%

118%

0%

Top Video Sites for Adults 18-34by Videos Streamed


• The overwhelming majority of videos streamed by 18-34 year olds are on Google sites (YouTube) and Facebook, which has grown largely due to its autoplay setting

• A distant third place at one-tenth of the streams is AnyClip• Blinkx and Maker Studios have also shown tremendous growth in videos streamed by 18-34 year olds


Top Video Sites for Adults 18-34by Videos Streamed (000) Dec. 2014

% Change in Videos Streamed by A18-34 on Sites YoY from Dec. 2013

21,000,940 5,066,388 4,563,646



43


A35-5

4

Fac

eboo

k

G

oogle

Site

s

A

OL

Y

ahoo

B

linkx

A

nyClip

Fox

Spo

rts

M

icros

oft

V

EVO

H

ulu

21,712,1614,208,7613,804,805

408,443 381,609 363,253307,772

274,542 265,161 215,733 212,397 198,496

21%

297%

-11% -21%

128%80%

0% 0%

-1%

19% 48%11%

Top Video Sites for Adults 35-54by Videos Streamed


• 35-54 year olds stream more videos on Facebook than they do on Google/YouTube• AOL is a distant 3rd place at one-tenth the videos, followed closely by Yahoo and Blinkx• Streaming has increased among 35-54 year olds, particularly on Facebook, Yahoo, Blinkx and Vevo


Top Video Sites for Adults 35-54by Videos Streamed (000) Dec. 2014

% Change in Videos Streamed by A18-34 on Sites YoY from Dec. 2013

21,712,161 4,208,761 3,804,805


44

6,703,376

960,598 758,702

256,491 250,921161,817

127,588 109,286 86,555 75,557 66,955

102%

631%

25% 23% N/A

268%144% 178%

-20%

N/A

933%

Top Video Sites for Adults 65+by Videos Streamed


• Facebook videos streamed have grown over 600% for Adults 65 and older to be the #1 source for videos streamed, followed by Google/YouTube.

• Overall, while older Americans are streaming far fewer videos than their younger counterparts, they are streaming more video on computers than they did a year ago, particularly on Facebook, Yahoo, Microsoft, Blinkx and Mode.


Top Video Sites for Adults 65+by Videos Streamed (000) Dec. 2014

% Change in Videos Streamed by A65+ on Sites YoY from Dec. 2013

6,703,376



Video Categories


IAB Trend Report


46

195,691183,676

132,830118,398114,922110,378

60,46347,63442,01839,12838,25432,12723,566

11,68510,705 7,988

Total

E

nter

tainm

ent

P

orta

ls

S

ocial

Med

ia

L

ifest

yles

N

ews/

Info

S

ports

G

ames

B

us/F

inanc

e

F

amily

& Y

outh

T

echn

ology

R

etail

H

ealth

A

utom

otive

E

duca

tion

4% 11% 16%

34%54%

6% 4%

-15%

55%

1%

26%

-53%

-18%

21%

64%

-20%

Top Video Categories by Streamers

and Change from a Year Ago


• Nearly all users who streamed video in Dec. 2014 streamed Entertainment videos.• Entertainment, Portals, Social Media, Lifestyles and News video sites account for over 100 million monthly

unique streamers.• More people streamed Education, Business, Lifestyles and Social Media videos since Dec. 2013.


% Change in Unique Visitors to Top Video Category Sites from Dec. 2013

Trav

el

Top Video Categoriesby Unique Visitors (000) to Category Sites Dec. 2014



47

Total

E

nter

tainm

ent

S

ocial

Med

ia

P

orta

ls

N

ews/

Info

S

ports

G

ames

R

etail

L

ifest

yles

B

us./F

inanc

e

F

amily

& Y

outh

T

echn

ology

H

ealth

E

duca

tion

A

utom

otive

62,007,70123,045,20916,098,596

2,995,128

2,036,3011,878,777

941,939 888,024826,293

555,675376,694294,765115,225 71,505 59,572 31,074

Top Categories by Videos Streamed

Source: ComScore VideoMetrix Dec. 2014, Adults 18-+, Total Internet. Doesn’t include mobile

• Entertainment videos are by far the most streamed form of online video content at 23 billion streams by the end of the year.

• Social Media follows at 16 billion monthly streams. • The rest of the top 5 (Portals, News, Sports) get a fraction of the streams and the remaining 10 categories

get under 1 million monthly streams.


Top Video Categoriesby Streams (000) on Category Sites Dec. 2014

62,007,70123,045,209

16,098,596

Trav

el


48

Total

E

nter

tainm

ent

S

ocial

Med

ia

P

orta

ls

N

ews/

Info

S

ports

G

ames

R

etail

L

ifest

yles

B

us./F

inanc

e

F

amily

& Y

outh

T

echn

ology

H

ealth

E

duca

tion

A

utom

otive

38%

60%

1%

66%

43%

32%

74%

5%

33% 33%29% 29% 32%

10%

26%

44%

% Video Ads % Video Content

Top Video Categories: Percent of Videos that are Ads

Source: ComScore VideoMetrix Dec. 2014, Adults 18-+, Total Internet. Doesn’t include mobile

• Games, Portals and Entertainment video sites are well-monetized: They have the highest ratio of video ads to content videos with over half of all streams consisting of video ads.

• While Social Media video streams have grown considerably, only 1% of those videos are video ads.


Percent of Videos Streamed that are Ads (of Top Video Category Sites) Dec. 2014

Trav

el


Entertainment Video Sites


IAB Trend Report


50

• Social Media video streams more than tripled over the year, largely driven by Facebook’s autoplay setting.• The number of videos streamed overall per month on average grew 18% over 2014. The #1 video category,

Entertainment, grew 15% over the year.• Business/Finance videos also grew in streams on computers.

52,374,58362,007,701


20,065,032

23,045,209

4,662,730

16,098,596

2,568,890 2,995,128

Entertainment

Social Media

Portals

News/Info

Sports

Games

Retail

Lifestyles

Bus/Finance

Family & Youth

Entertainment is by Far the Most Streamed Video Category

Source: ComScore MediaMetrix Dec. 2013 to Dec. 2014, Total Internet. Doesn’t include mobile


2014 Video Category Trend by Videos Streamed (000)

-4%

301%

-5%

-36%

29%

40%

3%

17%

245%

15%

18%Total Videos

% Change YoY

Decrease / Increase


51

20,065,032 23,045,209 Entertai...


889,375

1,413,9891,372,969

1,358,202

323,174323,942237,011

210,999 169,563

Music

TV

News

Movies

Humor

15%

59%

-1%

44%

-27% -20%% change

Entertainment Video Subcategories

by Videos Streamed Over 2014



Entertainment Video CategoriesMonthly Trend of Videos Streamed (000)on Category Sites in 2014

% Change in Videos Streamed to Top Video Category Sites from Dec. 2013

• The number of Entertainment videos streamed grew 15% over the year• Music and Entertainment News videos grew over the year as Movies and Humor videos dropped

Ent.



52

Entertainment Videos23,045,209

6%

60%

Top Music Video Sitesby Videos Streamed and Percent of Videos that are Ads

Bandsintown Amplified KPOPSTARZ

HOTNEWHIPHOP Billboard

STEREOTUDE FUSE.TV

Youku Music REVOLT.TV AOL Music Spin Music

Grand Play IHEARTMUSIC.US CBS Local Radio

AUX Music Netwk ZUUS Media

MTV Music Gp Warner Music

Myspace VEVO

5105175735977661,0261,2971,7121,8502,0962,2993,1277,6499,020

22,83739,769

173,220238,262

672,509

Source: ComScore VideoMetrix Dec. 2014, Total Audience, Home & Work, Top Sites Ranked by Video Ads Streamed. Doesn’t include mobile.

Videos Streamed (000)

Ent. - Music Videos

3,841,929

0% 20% 40% 60% 80% 100%

66%38%

72%8%17%

40%0%

28%70%

34%60%

4%47%

38%0%

36%56%

1%49%

54%53%

0%50%

3%15%

Dec. 2014


672,508


53

Entertainment Videos23,045,209

59%

60%

Top TV Video Sitesby Videos Streamed and Percent of Videos that are Ads

Lifestyle On Hulu

Tribune Broadcasting

1INTERNET.TV

Youku.com TV Drama

Yahoo TV

A+E Networks

CWTV.COM

Discovery Digital Media

ABC Digital

AOL On - HuffPost TV

2,499

2,9333,199

4,490

6,933

7,4887,682

9,08715,07618,52721,616

24,855

26,124

29,847

53,097

82,629

122,588

147,831

412,093



Entertainment - TV

1,358,202

0% 20% 40% 60% 80% 100%

70%33%

54%68%

0%4%0%

72%33%

72%65%66%

49%76%

4%20%

76%79%

0%

0%52%

71%0%

68%22%

Dec. 2014


412,093


54

40%

60%Entertainment Videos23,045,209

Top Entertainment News Video Sitesby Videos Streamed and Percent of Videos that are Ads

STARPULSE.COM PEREZHILTON.COM

USATODAY Life Mail Online - TV&Showbiz

Spin Entertainment People

NYDAILYNEWS Ent. ETonline - CBS TV

POPSUGAR Hollywood Life

HOLLYSCOOP.COM YOUNGHOLLYWOOD

CNN Entertainment EGOKICK.COM

iVillage Entertainment CELEBIFIED.COM Yahoo Celebrity

Fox News Entertainment TMZ

6016809301,0712,6512,6963,0733,2123,5413,5473,7344,0494,0664,2006,667

11,80718,287

54,284174,613



Entertainment News Videos

323,174

0% 20% 40% 60% 80% 100%

34%8%

45%32%

54%65%

32%17%

72%9%

15%13%

1%

19%9%

26%0%

76%0%

23%88%

36%72%

47%36%

40%

Dec. 2014


23,045,209

11,935,260

Enter-tainment


500000

1000000

1500000

2000000

2500000

3000000

AnyClip

VEVO

Hulu

Maker Studios

Fullscreen

AOL-HuffPost Ent.

Comcast NBCU

Machinima

CBS

• Entertainment videos overall increased in streams by 15% over the year.• AnyClip’s strong growth is likely due to it licensing thousands of Warner Bros. videos

during Fall 2014

55


Top 10 Video Sites by Monthly Streams (000)Dec. 2013 – Dec. 2014


2014 Trend of Top Entertainment Sitesby Videos Streamed


56

Summary Points• Shift to Mobile:

• By the end of 2013, more time was spent accessing the internet on mobile devices than on computers. 2014 continued that trend but internet use on computers also grew.

• The Rise of Video:• Although the triple-digit video ad growth has subsided, the heightened

levels of video and ad streaming reached in 2013 were maintained throughout 2014.

• Social Video:• Google’s undisputed #1 video position is being challenged by Facebook’s

growth: While Facebook still has fewer visitors than Google’s sites (incl. YouTube), Facebook is nearly even with Google in videos streamed and has surpassed Netflix in minutes streamed.

• Entertainment Videos:• The growth of Social Media videos notwithstanding, Entertainment Video

remains by far the #1 type of video streamed.• Original Digital Video:

• Original Digital Video pureplay sites like Maker Studios and Fullscreen have made the Top 10 while the remaining top video sites are mixed video sites that stream at least some Original Digital Video.

• Video Ads:• Despite Facebook’s immense video growth, only 1% of its videos are video

ads.• 60% of all Entertainment Videos are video ads.



Digital Usage Trend Report

IAB Trend Report

[email protected] Kristina Sruoginis, Research Director, IAB


mailto:[email protected]

2014: The Year in Review Digital, Video and Mobile Consumer Usage Trends IAB Trend Report Questions?...

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