2014 Press Release
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Transcript of 2014 Press Release
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2014 Press ReleaseAnalyzing the Data Privacy Landscape
Version: 1.1.0 (November 4, 2014)
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Introduction
Situation
Complication
Core Problem
Many do not know how to comply with the PDPA and are living in a state of fear.
→ Ambiguity in interpretation of the PDPA.
→ Many have signed up to the DNC registry.
→ Shrinking sources of data.→ Apparently shrinking market size.
How do we maneuver under the current restrictions?
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Turn Compliance into Opportunity“The response from boards and management should be to leverage these laws while complying with them.”
– Lyn Boxall
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Advisory Guideline‣ Data Protection Provisions do not
apply to business contact information
‣ As sole proprietorships and partnerships are also businesses, the contact information of sole proprietors & partners is considered business contact information
‣ In most circumstances, the Commission is likely to consider personal data provided on business/name cards as business contact information.
Business Contact Information (BCI)
Source: PDPC
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Flash Estimate 2014 by IDAStatistics on Telecomm Services
Source: IDA
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Flash Estimate 2014 by IDAStatistics on Telecomm Services
35%
7%4%
54%
Amicus DNC
HDB DNC Condo DNCLanded DNC Other DNC
Source: Amicus (28/10/2014)Source: IDA (1/11/2014)
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Facts and Figures 2014 by PDPCStatistics on Telecomm Services
Source: PDPC (1/11/2014)
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Data AnalysisNumbers Game
Source: Personal Data Protection Comission http://www.pdpc.gov.sg/resources/reports (10/27/2014)Source: Infocomm Development Authority of Singapore http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications/Statistics-on-Telecom-Services
351.4
Million Scrubbed
39.0 Million per month Scrubbed8.3 Million Mobile Subscriptions4.7 Scrub per phone per month
1,164,707,700
SMS Sent in Last Qtr
388,235,900
SMS Sent per Month
91 SMS Sent per month per device*
*This number excludes messaging via apps (e.g. whatsapp, wechat, etc)
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Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14
% Increase
NaN 0.14224611690286
4
0.28996931036092
0.03218759905731
88
0.04590457243188
76
0.03934509941595
12
0.03757776563142
94
0.03157189130959
13
0.02276199315189
34
0.02539989761499
03
Consumer Numbers Registered
393951
449989
580472
599156
626660
651316
675791
697127
712995
731105
50,000
150,000
250,000
350,000
450,000
550,000
650,000
750,000
2.5%
7.5%
12.5%
17.5%
22.5%
27.5%
32.5%
Consumer Numbers Analysis (DNC)1.16
Billion SMS Sent
1.19 Billion
SMS Sent
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Data Protection
‣ It appears that some organisations in Singapore have simply tipped targeted marketing messages into the "too difficult basket" and stopped using them altogether.
‣ Rather than applying a risk-based approach to determining the purpose for which personal data was collected, many organisations play it safe by burdening their stakeholders and requiring them to give specific consent for the continued use of personal data
Turning Compliance into Opportunity
http://www.btinvest.com.sg/specials/boardroom/data-protection-turning-compliance-into-opportunity/
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Data Protection
‣ The DNC rules … do not prevent organisations from sending marketing messages to Singapore telephone numbers in all circumstances … the DNC rules are clear that marketing messages may be sent to numbers that are not listed in the DNC Registry.
‣ Where a number is listed in the DNC Registry, marketing messages may nevertheless be sent … if the purpose of the message is related to the subject of the ongoing relationship.
Turning Compliance into Opportunity
http://www.btinvest.com.sg/specials/boardroom/data-protection-turning-compliance-into-opportunity/
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Sources
Personal Data Protection Commission http://www.pdpc.gov.sg/resources/reports http://www.pdpc.gov.sg/resources/reports/facts-and-figures PDPC Consumer Survey Report
Infocomm Development Authority of Singapore http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications/St
atistics-on-Telecom-Services/Statistics-on-Telecom-Services-for-2014-Jan-Jun
http://www.ida.gov.sg/Infocomm-Landscape/Facts-and-Figures/Telecommunications/Statistics-on-Telecom-Services/Statistics-on-Telecom-Services-for-2013-Jul-Dec
Statistics Singapore http://www.singstat.gov.sg/ http://www.singstat.gov.sg/publications/publications_and_papers/reference/mdsconten
t.html
Amicus