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2014 MEDIA KIT

M E D I A K I T 2 0 1 4 Ì A I M M E D I A . C O M

ACTIVE INTEREST MEDIA publishes some of the country’s leading consumer enthusiast

magazines, including Yoga Journal, Backpacker, Vegetarian Times, Ski, Skiing, Yachts Inter-

national, Sail, Power & Motoryacht, American Cowboy, Muscle & Performance, Black Belt,

Oxygen, MuscleMag, Clean Eating, The Box, Mud & Obstacle and more. The company’s

five publishing groups — Equine Network, Home Group, Healthy Living Group, Marine

Group, and Outdoor Group — reach more than 10 million readers in 85 countries around

the world. Active Interest Media’s readers are smart, engaged and loyal, and they look to

our magazines for trustworthy information that will serve their interests and better their lives.

C O M P A N Y O V E R V I E W

Black Belt Books

Black Belt Magazine Video


OVERVIEWFor more than 50 years, Black Belt has been the No. 1 martial arts

content producer in the world. In addition to its print magazine, Black

Belt publishes books, creates instructional DVDs, hosts a cutting-edge

website and maintains an active presence on the main social media

sites. All these endeavors are designed to spread the benefits of mar-

tial arts training to the largest possible audience.

EDUCATE: Black Belt covers the latest strategies and techniques from

military and police self-defense to mixed and traditional martial arts.

MOTIVATE: Black Belt provides the die-hard martial artist with the lat-

est in products and equipment, celebrities, events and everything else

that matters in the martial arts world.

ADVOCATE: Black Belt is the go-to publication for the martial arts en-

thusiast that is driven to improve their technique, enhance their mind/

body wellness and follow the centuries-old traditions.

DEMOGRAPHICS75% are Male

25% are Female

Median Age: 34.5

Median HHI: $93,200

B L A C K B E L T

DISTRIBUTION: Newsstand/subscription and events

READERSHIP: 175,000

DIGITAL: Facebook 168,000 fans

Twitter 7,600+ fans

Monthly page views 395,760

Newsletter subscribers 34,000+

REACH AND FREQUENCY: 6 times a year

EDITORIAL: Martial arts training, martial arts gear and

equipment, and martial arts entertainment

OPPORTUNITIES: In-book pages, Web-based programs and

advertising, newsletters

Gear Guide


OVERVIEWThe Box magazine serves the vast — and growing — population of

CrossFitters. It educates new practitioners about CrossFit’s benefits,

motivates existing members of the CrossFit community and advocates

for the sport of CrossFit.

EDUCATE: From training to nutrition, we offer tools all readers can

use to improve their CrossFit experience, including illustrating proper

form on classic CrossFit exercises, from burpees to thrusters; explain-

ing the importance of grip strength — and then instructing how to in-

crease it; and outlining the health- and performance-boosting effects

of various critical nutrients.

MOTIVATE: By including a Workout of the Month in every issue, offer-

ing advanced training regimens for CF experts and reviews of neces-

sary training gear, we keep even highly experienced CrossFit athletes

working hard to improve their performance.

ADVOCATE: In promoting CrossFit-related events around the country,

following competitors through the Regionals in their quest to qualify

for the Finals in the CrossFit Games and allowing box owners to share

their successes and challenges, we do our utmost to support the sport

and its athletes.


40% are Female

Median Age: 29.5

Average Income: $50,000+

T H E B O X

DISTRIBUTION: Newsstand/subscription, CrossFit boxes and events

READERSHIP: 245,000

DIGITAL: Facebook 171,000+ fans



Annual Gear Guide

EDITORIAL: Training, nutrition and recipes, athlete profiles, research

and news

OPPORTUNITIES:In-book pages, inserts, Web-based programs and

advertising, newsletters, annual Gear Guide

Supplement Guide

Booklets


OVERVIEWA monthly magazine for active men and women who are highly mo-

tivated in the quest to improve their physiques and health, Muscle

& Performance offers a wealth of workouts, diets, supplementation

strategies and advice for gaining muscle mass, getting stronger, los-

ing weight and enhancing sports performance. Our content serves

three purposes:

EDUCATE: Muscle & Performance provides tangible tools that read-

ers can use instantly, whether it’s a weight-training routine, meal plan,

supplement stack or fitness-related tip.

MOTIVATE: Muscle & Performance inspires its readers through articles

that deliver positive messages about the power of sport, exercise and

healthy nutrition.

ADVOCATE: Muscle & Performance offers frequent in-depth cover-

age on topics like protein powders, RTDs, bars, fat burners, endurance

boosters and much more.


20% are Female

Median Age: 31

Median HHI: $91,000

M U S C L E & P E R F O R M A N C E

DISTRIBUTION: The Vitamin Shoppe 650+ locations, events and

electronically

READERSHIP: 330,000 print

100,000 digital


Annual Supplement Guide

Booklets

EDITORIAL: Training, nutrition, athlete profiles and

supplementation

OPPORTUNITIES: In-book pages, inserts, advertorial support, annual

Supplement Guide, booklets


OVERVIEWMuscleMag is devoted to the hardcore training lifestyle. Body-

builders, weightlifters and athletes of all types can find the most

comprehensive training and supplement and nutrition information

available today, as well as new trends in gym culture and fitness. World-

class experts are interviewed and cutting-edge research is explored in

every issue to deliver the most practical and effective information for

building muscle, burning fat and achieving razor-sharp conditioning.

EDUCATE: MuscleMag provides readers with training advice from the

best in the industry while keeping its finger on the pulse of the latest

happenings in physical culture.

MOTIVATE: Each issue of MuscleMag offers the latest in effective

training programs, athlete profiles, and clear-cut nutrition research

and tips for beginners to advanced bodybuilders.

ADVOCATE: MuscleMag covers content for both athletes and the rec-

reational bodybuilder looking for a competitive edge that will help

them reach their goals.

DEMOGRAPHICS82.3% are Male

17.7% are Female

Median Age: 32.8

M U S C L E M A G


READERSHIP:120,000


Twitter 56,700 fans


Newsletter subscribers 30,819


EDITORIAL: Hardcore training, supplementation, nutrition and

recipes, and athlete profiles for male athletes and

bodybuilders

OPPORTUNITIES: In-book pages, event sampling, gatefolds, inserts,

weekly newsletter placement, Web-based programs

and advertising


OVERVIEWMud/obstacle racing is being called the fastest-growing participatory

sport in the United States — and if the plans of the major organiza-

tions are any indication, it’s about to spread to the rest of the world.

The sport started in 2010, but millions of Americans already have par-

ticipated in events. It is estimated that several hundred thousand peo-

ple have become obsessed with it — in a good way! On May 5, 2013,

Forbes.com identified mud/obstacle racing as one of the five hottest

fitness trends of the year.

EDUCATE: Mud & Obstacle focuses on providing information and ar-

ticles that support beginners of the sport and the experienced racer

that needs a higher level of advice. Each issue offers in-depth cover-

age on race reports, athlete profiles, injury prevention and rehab, and

much more.

MOTIVATE: Mud & Obstacle offers content that inspires with success

stories that involve first-race triumphs to conquering challenges.

ADVOCATE: Mud & Obstacle serves as a platform for race organizers

to announce the latest projects, for racers to discuss their successes,

and for companies to promote their products and services.


40% are Female

Median Age: 31

Median HHI: $80,000+

M U D & O B S T A C L E

DISTRIBUTION: Newsstand/subscription, CrossFit boxes, and obstacle

racing and fitness events

READERSHIP:250,000

DIGITAL:Facebook 16,000 fans


EDITORIAL: Race reports, athlete profiles, injury prevention and

rehab, race and training nutrition, apparel and clothing,

tips for beginners and experts, and industry news

OPPORTUNITIES: In-book pages, event sampling, gatefolds, inserts, Web-

based programs and advertising, Spartan newsletters


OVERVIEWOxygen, the leader in women’s fitness, gives today’s active woman all

the tools she needs to improve and enrich her life, from the latest in

fitness trends to detailed nutritional plans for healthy living.

EDUCATE: Oxygen teaches women of all ages about the joys and

benefits of fitness, proper nutrition, health and resistance through

print and digital content.

MOTIVATE: Oxygen inspires women to get — and stay — fit through

unique workout plans geared toward all levels and recipes comple-

mented by direct, practical advice.

ADVOCATE: Oxygen champions the hard work of its female readers

by sharing their success stories and educating them on the latest in

fitness.

DEMOGRAPHICSAge: 23 to 34

O X Y G E N


READERSHIP: 466,000




2 special-interest publications

EDITORIAL: Training, nutrition and recipes, gear and equipment, and

supplementation directed toward women

OPPORTUNITIES: In-book pages, event sampling, gatefolds, inserts,

weekly newsletter placement, Web-based programs

and advertising


C O N T A C T I N F O

GROUP PUBLISHER: Cheryl Angelheart

661.257.4066 Ext.1654 | [email protected]

BLACK BELT MUD & OBSTACLE:

Editor-in-Chief: Robert W. Young


THE BOX MUSCLE & PERFORMANCE:

Editor-in-Chief: Jordana Brown


MUSCLEMAG:

Editor-in-Chief: Mike Carlson


OXYGEN:

Editor-in-Chief: Diane Hart


GROUP ADVERTISING DIRECTOR: Donna Diamond


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