2014-2015 BIGGBY Campaign
-
Upload
taylor-ross -
Category
Marketing
-
view
66 -
download
1
description
Transcript of 2014-2015 BIGGBY Campaign
![Page 1: 2014-2015 BIGGBY Campaign](https://reader036.fdocuments.us/reader036/viewer/2022062418/556230d7d8b42ab6588b58ae/html5/thumbnails/1.jpg)
Taylor ross2014-2015 campaign
New Media Driver Licenses Summer 2014
IT’S BIGGBY TIME
![Page 2: 2014-2015 BIGGBY Campaign](https://reader036.fdocuments.us/reader036/viewer/2022062418/556230d7d8b42ab6588b58ae/html5/thumbnails/2.jpg)
• To make BIGGBY more interactive online!
THE BIG IDEA
![Page 3: 2014-2015 BIGGBY Campaign](https://reader036.fdocuments.us/reader036/viewer/2022062418/556230d7d8b42ab6588b58ae/html5/thumbnails/3.jpg)
GOALS• Increase awareness• Increase social media mentions• Increase sales • Become a part of the community
![Page 4: 2014-2015 BIGGBY Campaign](https://reader036.fdocuments.us/reader036/viewer/2022062418/556230d7d8b42ab6588b58ae/html5/thumbnails/4.jpg)
Target Audience
18-24University students
Tech savvy
![Page 5: 2014-2015 BIGGBY Campaign](https://reader036.fdocuments.us/reader036/viewer/2022062418/556230d7d8b42ab6588b58ae/html5/thumbnails/5.jpg)
MARKETING STRATEGY
Inbound marketingIt's BIGGBY Time
![Page 6: 2014-2015 BIGGBY Campaign](https://reader036.fdocuments.us/reader036/viewer/2022062418/556230d7d8b42ab6588b58ae/html5/thumbnails/6.jpg)
Social Media Contest
Facebook Twitter
#ItsBIGGBYtime
![Page 7: 2014-2015 BIGGBY Campaign](https://reader036.fdocuments.us/reader036/viewer/2022062418/556230d7d8b42ab6588b58ae/html5/thumbnails/7.jpg)
SEO and Google AdWords
• Keywords: coffee, coffee shop, good coffee, local coffee shop
![Page 8: 2014-2015 BIGGBY Campaign](https://reader036.fdocuments.us/reader036/viewer/2022062418/556230d7d8b42ab6588b58ae/html5/thumbnails/8.jpg)
BLOG• Loyal BIGGBY fan• Informal way to interact
with customers• Customers interact with
other customers
COMMUNITY
![Page 9: 2014-2015 BIGGBY Campaign](https://reader036.fdocuments.us/reader036/viewer/2022062418/556230d7d8b42ab6588b58ae/html5/thumbnails/9.jpg)
TimelineSeptember, 2014 - May, 2015
• School year• Target audience
![Page 10: 2014-2015 BIGGBY Campaign](https://reader036.fdocuments.us/reader036/viewer/2022062418/556230d7d8b42ab6588b58ae/html5/thumbnails/10.jpg)
Budget
Google AdWords Winning’s for competitions
$30,000
![Page 11: 2014-2015 BIGGBY Campaign](https://reader036.fdocuments.us/reader036/viewer/2022062418/556230d7d8b42ab6588b58ae/html5/thumbnails/11.jpg)
Measurement of Campaign
• How many like BIGGBY receives on Facebook• How many followers on Twitter and Instagram • How many people participate in the weekly
events • How much sales increased• Participation on the blog • How many clicks on ad's