20130506 CI BR Hp Aut TeamSIte Web

7/28/2019 20130506 CI BR Hp Aut TeamSIte Web

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Deliverpersonalizedcustomerexperiencesand driverevenueAutonomy TeamSite


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Build a better customerexperience and drive revenue

The success of your business depends upon your ability todeliver personalized, relevant experiences to your customersacross all communication channels. But because customershave unique needs, they respond di erently to your marketingcommunications. A targeted, multichannel marketing strategy isessential to winning over your customers. But how do youdeliver web experiences that speak to your customers in a waythat makes them want to respond?

Autonomy TeamSite, part of HP Autonomys Customer Experience Management marketo ering, delivers a comprehensive Web Content Management (WCM) platform that helps youbuild engaging experiences across the web, email, mobile, and print. TeamSites analyticscapabilities help you capture and analyze customer intelligence so you can quickly ande ectively deliver compelling and personalized content.

TeamSite automates the entire process of managing content across all marketing channels,including websites, mobile platforms, rich Internet applications (RIAs), collaboration sites, andportals. From a single interface, you can author and target content, design websites, deployapplications, publish content to multiple channels, perform analytics, manage rich media,incorporate social media, and conduct multivariate testing. This level of e ciency streamlinesprocesses so you have more time to spend driving business growth and success.

With TeamSite, you can: Easily build sites without IT involvement using a simple WYSIWYG interface and reusable

components

Optimize the visitor experience to increase conversions and sales revenue by capturing andanalyzing all customer interaction data, including clickstreams, social media, and onlinebehavior

Automatically deliver targeted content and site navigation to key customer segments

Administer all online marketing initiatives from a single interfaceauthor and target content,design websites, deploy applications, publish content to multiple channels, perform analytics,manage rich media, incorporate social media, and conduct multivariate testing

Use meaning to get the right content to the right customer

TeamSite is built upon the meaning-based technology of Autonomy Intelligent Data OperatingLayer (IDOL). IDOL enables you to understand and immediately act on all forms of informationso you can get the right content to the right customer at the right t ime. You can successfullyengage customers who are now more sophisticated, social, unpredictable, and as unique as theiremail addresses. Instead of relying on approaches that are not suited for the fast-paced digitalmarketplace, you can now rely on a real-time understanding of customer interactions to driverevenues and provide personalized, multichannel experiences.

LiveSite enables you to build a bettercustomer experience through thesecapabilities:

Dynamic delivery: Dynamically deliversmanaged content to any display applic ation

Content targeting and personalization:Allows any type of contentincluding o ers,promotions, images, documents, navigation,recommendations, search results, social mediacontent, and third- party applicationsto bemanually or automatically targeted to visitorsacross any channel

Comprehensive navigation: Supports theentire spectrum of navigation requirements,including manually-generated site maps,targeted navigation based on segment, anddirected navigation that dynamically guidesvisitors based on their pro le and context of visit

Pre-built functionality: Enables the deliveryof dynamic web applications such as site search,directed navigation, dynamic hyperlinking,product recommendations, and targetedpromotion, with more than 150 out-of-the-boxcomponents

Social media content: Integrates externalcontent (such as RSS feeds) and social media

functions (such as ratings, polls, an d forums)into websites

Search engine-friendly web pages: Supportsrich tagging of content, pages, and entire sites;easy integration with SEO automation tools; andsimpli ed creation of search engine-friendly URL


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IDOL also helps with every step of building your marketing content. For instance, as you buildwebsites and landing pages, IDOL can suggest which image would be the most compellingorwhich keywords should be used in a heading for a page to boost your ranking on search engines.

Re ne your content based on customer feedback

When you understand your customers perceptions, behavior, and sentiment across a variety ofcommunication channels, including phone, email, chat, and web, you can better market to your

online audience. But manually sifting through data and countless reports is time-consumingand ine ective. Because our technology uniquely understands all customer informationregardless of location, format, or language, you can quickly determine and use customerperception and behavior, website and campaign e ectiveness, product and brand sentiment,and competitive standing.

Create optimized multichannel experiences

Providing consistent and targeted customer experiences across multiple channels is key toestablishing customer loyalty and strengthening your brand. But this can prove challengingwhen content is scattered across several repositories and each channel demands a di erentlayout design. TeamSite allows you to manage and publish content optimized for each channelfrom a single location, including mobile devices, email, print, and web platforms as well aslanding pages, social networks, campaign management systems, and call center systems. Youcan preserve brand consistency and integrated messaging across these various channels usingTeamSite templates. The exibility to automatically repurpose content for any plat form savestime and resourcesgetting you in front of more customers faster.

With TeamSite, you can also author, manage, and deliver content for a range of mobile devices,including smartphones and tabletsall from an intuitive interface. TeamSite detects the typeof mobile device being used and delivers the content according to the appropriate presentationtemplate. And as you build content, you can see exactly how your website will look before yougo live.

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Streamline the publishing process

How many times have you wished you could publish web content, without waiting for your turnin the IT queue? Designed for all types of users, TeamSite o ers an intuitive and customizableinterface that makes it easy to contribute content without IT assistance. TeamSite SitePublisherprovides a WYSIWYG drag-and-drop interface, a exible layout, and out-of-the-box pagetemplates that you can use to quickly build sites and web pages. TeamSite reduces publishingtime and frees your IT department to focus on other important business objectives.

Seamless integration with Microsoft O ce, email, and por tal interfaces helps marketing staand contributors work together to create content. Using a simple interface, you can al so createand customize the publishing work ow to bring key parties on board and ensure everything youproduce is up to the high standard you expect.

TeamSites easy-to-use interface allows you to: Simplify the review and approval process with visual annotations

Create standardized page templates that automatically update all pages whenever changesare made

Streamline content management with a comprehensive library of over 150 pre-coded websitebuilding blocks

Use surf and edit capabilities for full site preview and point-and-click in-line editing

Do more with rich media

TeamSite helps global marketing teams managing multiple marketing initiatives to remainbrand consistent across various channels by providing a single, self-service repository to storeall rich media assets. You only need to store a single copy of the asset because TeamSite willautomatically transform and optimize the asset depending on the context. For example, if oneoriginal high resolution Photoshop le is stored, the image is automatically transformed to ta web page, a PowerPoint presentation, or any other application. You can create innovativerich media campaigns by using our advanced rich media capabilities that automatically tagand organize product images, o ers, promotions, video demonstrations, ads, and other digitalassets for ease of retrieval.

TeamSite o ers an easy-to-use, WYSIWYG, drag-and-drop interface to quickly create and edit websitesand landing pages.

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CRM ERP ECM PIM Cloud

Autonomy LiveSite

Autonomy display Portal Custom J2EE Custom .NET RIA

500+ Intelligent functions

Autonomy TeamSite

I D O L

Public sites Intranets Extranets 3rd party sites Syndication

Speaker ID

Targeting

Categorization

Agents

Dynamic delivery

Alerting

Metadata management

Clustering

Conceptual retrieval

Scene detection

Social content management

Deep video indexing

Sentiment analysis

Audio analysis

Image analysis

Personalization

Rich media management

Parametric

Proling

Hyperlinking

Face recognition

Visualization

Intent-based ranking

Social search

Multichannel delivery

Link gap analysis

Summarization

Multivariate testing

Reputation analysis

Automatic query guidance

400+ Connectors

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Strengthen your global brand

Its not unusual for global organizations to have to manage hundreds of websites, microsites,and landing pages in many languages and cultures. It can be almost an impossible taskto keep up with all the content changes and make sure that localized sites are using thelatest messaging and images. TeamSite provides a robust set of dependency managementservices so that asset relationships can be tracked. When the master asset is updated, itwill automatically alert the owners of the locale variations to update their asset through a

work ow that allows them to choose an automated translation service or translate the contentmanually using in-house language authors. This way, you can be assured that your websiteswill always be brand-consistent.

TeamSite uses IDOLs unique ability to understand over 150 languages to help you run globaloperations and manage an international web presence.

Give your customers the information they need

Customers are more apt to buy if they can quickly nd the information they are looking for, orbetter yet, if they are dynamically presented with relevant information without searching. Ifyou can deliver an experience of interactive discovery, you can dramatically increase up-selland cross-sell opportunities and drive revenues. TeamSite and the power of Autonomy IDOL,an industry-leading enterprise search platform, gives customers what they want by returningsearch results based on concepts and ideas instead of just matching keyword terms. This meanscustomers can nd what they need even without using a precise search phrase. TeamSite usespast and real-time customer behavior to return personalized search results, and enriches theexperience by recommending conceptually-related content and products.

Automate your key tasks

Finding and repurposing every image, video, and audio le requires generating tags andmetadataa laborious and time-consuming task. TeamSite supports the entire spectrum ofmetadata management use cases. With TeamSite, you can automatically manage taxonomygeneration and drive search engine optimization (SEO) policies to increase your online tra c.TeamSite recommends keywords to boost tra c to your website, and lets you know exactlyhow to optimize your advertising and marketing budgets. With Autonomy, you can optimize

ad spend and improve social, mobile, and search campaigns through advanced PPC bidoptimization. You can also leverage optimized SEO keywords to make sure you create contentthat will lead to the best natural search results.

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Autonomy web content management architecture


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Address each customer individually

To provide a dynamically targeted experience to each visitor, you must rst form a completepicture of each customer by analyzing all contextual and behavioral data, including geographiclocation, clickstream data, referral URL, time of visit, transaction h istory, and contentconsumption and contribution. With TeamSite, you can better understand the context of yourcustomers visits, and use that information to provide personalized content, including o ers,navigation, landing pages, microsites, and entire site experiences. These experiences can betargeted by user, or by dynamically-generated customer segments.

Improve your social media strategy

Incorporating social and community features into your existing sites can signi cantly improveyour customers experience. With TeamSite, you can make your site more engaging andinteractive by allowing visitors to share opinions, a rticles, and reviews. You can also featureFacebook posts, tweets, blogs, wikis, and other social media functions directly on your site.TeamSite o ers complete lifecycle management of social content within your site to ensuresecurity, compliance, and brand integrity.

Here are a few ways you can increase your social strategy using Autonomy TeamSite: Connect to all social networking sites, including Facebook, Twitter, LinkedIn, and C|Net

Understand all forms of information, including 140-character tweets, videos, and slang

Gain insight into emerging trends, themes, and opportunities discussed in social media

Identify key bloggers and in uencers

Capture, store, monitor, archive, and dispose of all social content for complete lifecyclemanagement

Integrate with third-party tools and social networking sites to engage in two-wayconversations with your customers

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Make data-driven decisions

To deliver the most attractive websites, you must combine the art of marketing with the scienceof web analytics. TeamSite Multivariate Testing takes the guesswork out of website design andsigni cantly improves conversion rates, online sa les, click-throughs, registrations, page views,and more. It tests v irtually limitless combinations of copy, o ers, layouts, and other factors todetermine the best design. The testing can also be done by customer segments, since di erentimages and concepts will impact certain audiences di erently. By continually testing di erent

concepts, you can quickly adapt to changes in online visitor preferences and capitalize on newopportunities.

As the only WCM platform to o er multivariate testing, TeamSite helps you to:

Drive marketing decisions based on customer interactions and quanti able data

Shorten the testing process from months to weeks, accelerating overall business results

Optimize visitor experiences to increase conversions and sales revenue

Secure your business and save money

Remaining compliant with industry regulations requires that you can track back throughprevious versions of your website(s). Web versioning with TeamSite lets you save archivedcopies of individual assets and entire sites so you can compare, track, or roll back any part ofa website. Work ow automation also streamlines archivinga process that can be extremelylabor-intensive.

TeamSite works seamlessly with Autonomy Consolidated Archive (ACA), the worlds largestdata store, for secure, long-term retention. ACA helps you maintain your archived web content,protect important assets and brands, and ensure compliance. Secure archiving also helps youmanage risk and remain prepared for litigation or customer disputes. Keeping your content safeand secure not only keeps you organized, it saves you money in the long run.

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Rely on proven technology

The choice of a large and growing customer base, Autonomy TeamSite powers over 50,000websites across the globe at some of the worlds most successful companies. You can rely onour proven web content management technology to address the challenges of an increasinglydynamic and digital world.

About HP Autonomy

HP Autonomy is a global leader in software that processes human information, or unstructureddata, including social media, email, video, audio, text and web pages, and so on. Our powerfulmanagement and analytic tools for structured information, together with the ability to extractmeaning in real time from all forms of information, regardless of format, creates a powerfultool for companies seeking to get the most out of their data. HP Autonomys product portfoliohelps power companies through enterprise search analytics, business process managementand OEM operations. We also o er information governance solutions in areas such aseDiscovery, content management and compliance, as well as marketing solutions that helpcompanies grow revenue, such as web content management, online marketing optimizationand rich media management.

Please visit autonomy.com to nd out more.

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20130506 CI BR Hp Aut TeamSIte Web

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