Trade up from cube to corner office - HP TeamSite Optimost
-
Upload
opentext-engage -
Category
Marketing
-
view
401 -
download
1
Transcript of Trade up from cube to corner office - HP TeamSite Optimost
Trade up from cube to corner office
A practical how-to guide
Learn how insurance Conversion Rate Optimization (CRO) experts can make an impact feel recognized and climb to the top of the organization
Trade up from cube to corner office
A practical how-to guide
Learn how insurance Conversion Rate Optimization (CRO) experts can make an impact feel recognized and climb to the top of the organization
HP TeamSite Optimost is a comprehensive web testing targeting and personalization software solution that enables marketers to deliver engaging profitable websites and campaigns Optimost includes self-service capabilities as well as professional consulting to help you test confidently when the stakes and complexity are highest immediately when speed is of the essence and accurately so you can match the right content to the right customer
With guidance and tools from Optimost you can build long-term success and take your testing programs from invisible to invincible Optimost has partnered with property and casualty life and health insurers worldwide
WhichTestWon (WTW) is the dedicated AB testing and Conversion Rate Optimization (CRO) resource that reports on the latest in testing trends and techniques WTW produces the popular Test of the Week where testers guess which test version they think won and are then shown the real life results WTW also produces testing and CRO-related interviews awards and popular conferencescopy Copyright 2016 HP Development Company LP The information contained herein is subject
to change without notice The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services Nothing herein should be construed as constituting an additional warranty HP shall not be liable for technical or editorial errors or omissions contained herein
This guide was collaboratively developed by HP TeamSite Optimost1 and WhichTestWon2
1optimostcom 2WhichTestWoncom
IntroductionBecome more strategically relevant to your organization
Organizational roadblocks to centralized CROTesting amp CRO limitationsThe biggest testing hurdlesInsurance-specific testing amp CRO limitationsGet yourself on trackOffice politicsRevamp office culture through testingTest in line with insurance industry regulationsOvercome organizational challenges
Change the culture PlanningDefine your testing roadmapCreate a testing roadmap timelineBuild a testing roadmapBuild flexibility into your testing planAdditional roadmap design considerationsDevelop a roadmap with limited resources
Change the culture PrioritizationThe dangers of RATsPrioritization systemHow does prioritization help youPush back the HIPPO
Change the culture Build smart hypothesesHypothesis building in the insurance industry
Change the culture Continuous optimizationContinuous optimization checklist
Key to the C-suite Tie CRO to business KPIsWhat Are KPIsCommon insurance industry KPIsKPIs where less is moreLess obvious KPIsConsider customer experienceUse KPIs that matter to management
ConclusionHow do you know when yoursquore there
Get in touch
Table of Contents
11
Trade up From Cube To Corner Office 5
optimostcom 1
IntroductionDo you feel like yoursquore slaving away trying to boost your companyrsquos website conversion rates with little sustained success
Are you meeting stiff resistance before you can even express or implement your ideas Or perhaps you see the impact yoursquore making but wonder why yoursquore not climbing the ranks
If this situation sounds familiar yoursquore not alone
Conversion Rate Optimization (CRO) is such a simple idea and a powerful marketing strategy But those who arenrsquot familiar with itmdashand havenrsquot seen its full potentialmdashscarcely believe it when optimization experts like you promise happier customers and millions in higher revenue
We know you know therersquos a better way And thatrsquos why wersquove produced this guide It shows you how to make your organization as clear-eyed about CRO as you are
By showing you how to deliver on the promise of CRO this guide will help you be more persuasive more relevant more sought after and more successful in your organization
optimostcom
Trade up From Cube To Corner Office 5
11
Trade up From Cube To Corner Office 6
optimostcom 1
We developed this guide based on proven success working with insurance customers Wersquove helped them achieve annual revenue upliftmdashfrom tens of millions of dollars to hundreds of millions of dollarsmdashall through optimization
These companies share common traits Theyrsquove all
bull Built a dedicated team
bull Invested in learning and codifying best practices
bull Recruited executive champions
bull Tested before every feature release
bull Put customers at the center of their decision-making process by making sure testing and optimization are at the heart of their digital experience development
But how do you get there
This how-to guide provides practical advice expert strategies and step-by-step instructions to help you overcome obstacles and help your organization accelerate success Yoursquoll also set yourself up as a more a persuasive relevant and successful CRO expert tester and digital marketer
So if you feel stuck in your cube and want to move to that corner office read on to empower yourself and move to the next level
Letrsquos get started
Trade up From Cube To Corner Office 6
11
Trade up From Cube To Corner Office 7
optimostcom
Trade up From Cube To Corner Office
Become more strategically relevant to your organizationTo get ahead you need to make testing and CRO more central to your organization
Broadly speaking herersquos how
bull Overcome organizational challenges by building consensus Agree with your colleagues on what defines success and stress how testing can achieve success for every department throughout the organization
bull Communicate the value of CRO and testing Spread the word about your testing initiatives and develop team-building activities that engage stakeholders to help them understand the value of testing
bull Align internal business objectives and get stakeholders involved in the CRO process Plan and prioritize what to test develop smart hypotheses and continually optimize your hypotheses to build a record of repeat successes
bull Speak managementrsquos language by using the Key Performance Indicators (KPIs) they respond to Tap into the metrics that matter most to management then communicate the value CRO delivers using their terms
Now letrsquos go through each of these steps in more depth
optimostcom
Trade up From Cube To Corner Office 7
11
Trade up From Cube To Corner Office 8
optimostcom
Organizational roadblocks to centralized CRO
Testing amp CRO limitationsTesting and Conversion Rate Optimization (CRO) requires a lot of time money and effort Many insurance companies arenrsquot convinced itrsquos worth allocating significant resources to testing or CRO
Does this sound like a belief held in your organization
If yoursquore having a hard time convincing management about the value of testing yoursquore not alone
Wersquove worked with many testing experts in your shoes and helped them change the game at their organizations so take heart and read on
optimostcom
Trade up From Cube To Corner Office 8
11
Trade up From Cube To Corner Office 9
optimostcom
30
15
25
10
20
5
0Resources Time Budget Knowledge Traffic Culture
politicsTechnology Other
The biggest testing hurdlesIn 2015 WhichTestWonrsquos State Of Online Testing Report1 found the biggest hurdles stopping companies from testing more included
bull Limited resources time and money
bull Insufficient testing knowledge
bull Low traffic
bull Poor testing cultureoffice politics
bull Limited grasp of testing technology
1 whichtestwoncomwp-contentuploadsStateOfOnlineTesting2015pdf
optimostcom
Trade up From Cube To Corner Office 9
2014 2015
11
Trade up From Cube To Corner Office 10
optimostcom 1
Insurance-specific testing amp CRO limitations
WhichTestWonrsquos research revealed the top three challenges preventing more strategic CRO specific to the insurance industry They included
1 Inadequate time funding and staff2 Limited testing knowledge 3 Limited traffic
Letrsquos look more at all of these constraints and explore ways to overcome them
optimostcom
Trade up From Cube To Corner Office 10
11
Trade up From Cube To Corner Office 11
optimostcom optimostcom
Trade up From Cube To Corner Office 11
Anticipate roadblocks your insurance CRO program might hit before they arrive
Get step-by-step guidance to overcome them and change your organizationrsquos culture through better planning prioritization and more
Learn how to get your executives to listen love and lavish resources on you and your team
No
We never mention p-values t-stats two-tailed tests or confidence levels (well ok we do mention confidence levels once in a footnote We couldnrsquot resist)
This guide is NOT about how to run a test or interpret its results (though we have a great deal to offer on that score if yoursquore interested) Itrsquos about how to make better decisions about where to test what to test and get the most resources skills buy-in and attention for your conversion rate optimization program
Itrsquos a step-by-step guide to make you a superstar
Why should you sign up for the full guide
Is this yet another guide to optimization
11
Trade up From Cube To Corner Office 12
optimostcom
Trade up From Cube To Corner Office 12
If yoursquove found the sneak peek valuable sign up now to be among the first to
receive a complimentary copy even before we post it online
We promise it will help you make an impact and GROW YOUR CAREER
Sign me up
- Next 26
- Prev 25
- Next 34
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Prev 33
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Next 25
- Prev 24
- Next 28
- Prev 27
- Next 29
- Prev 28
- Next 30
- Prev 29
- Next 31
- Prev 30
- Next 27
- Prev 26
- Next 32
- Prev 31
- Next 33
- Prev 32
Trade up from cube to corner office
A practical how-to guide
Learn how insurance Conversion Rate Optimization (CRO) experts can make an impact feel recognized and climb to the top of the organization
HP TeamSite Optimost is a comprehensive web testing targeting and personalization software solution that enables marketers to deliver engaging profitable websites and campaigns Optimost includes self-service capabilities as well as professional consulting to help you test confidently when the stakes and complexity are highest immediately when speed is of the essence and accurately so you can match the right content to the right customer
With guidance and tools from Optimost you can build long-term success and take your testing programs from invisible to invincible Optimost has partnered with property and casualty life and health insurers worldwide
WhichTestWon (WTW) is the dedicated AB testing and Conversion Rate Optimization (CRO) resource that reports on the latest in testing trends and techniques WTW produces the popular Test of the Week where testers guess which test version they think won and are then shown the real life results WTW also produces testing and CRO-related interviews awards and popular conferencescopy Copyright 2016 HP Development Company LP The information contained herein is subject
to change without notice The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services Nothing herein should be construed as constituting an additional warranty HP shall not be liable for technical or editorial errors or omissions contained herein
This guide was collaboratively developed by HP TeamSite Optimost1 and WhichTestWon2
1optimostcom 2WhichTestWoncom
IntroductionBecome more strategically relevant to your organization
Organizational roadblocks to centralized CROTesting amp CRO limitationsThe biggest testing hurdlesInsurance-specific testing amp CRO limitationsGet yourself on trackOffice politicsRevamp office culture through testingTest in line with insurance industry regulationsOvercome organizational challenges
Change the culture PlanningDefine your testing roadmapCreate a testing roadmap timelineBuild a testing roadmapBuild flexibility into your testing planAdditional roadmap design considerationsDevelop a roadmap with limited resources
Change the culture PrioritizationThe dangers of RATsPrioritization systemHow does prioritization help youPush back the HIPPO
Change the culture Build smart hypothesesHypothesis building in the insurance industry
Change the culture Continuous optimizationContinuous optimization checklist
Key to the C-suite Tie CRO to business KPIsWhat Are KPIsCommon insurance industry KPIsKPIs where less is moreLess obvious KPIsConsider customer experienceUse KPIs that matter to management
ConclusionHow do you know when yoursquore there
Get in touch
Table of Contents
11
Trade up From Cube To Corner Office 5
optimostcom 1
IntroductionDo you feel like yoursquore slaving away trying to boost your companyrsquos website conversion rates with little sustained success
Are you meeting stiff resistance before you can even express or implement your ideas Or perhaps you see the impact yoursquore making but wonder why yoursquore not climbing the ranks
If this situation sounds familiar yoursquore not alone
Conversion Rate Optimization (CRO) is such a simple idea and a powerful marketing strategy But those who arenrsquot familiar with itmdashand havenrsquot seen its full potentialmdashscarcely believe it when optimization experts like you promise happier customers and millions in higher revenue
We know you know therersquos a better way And thatrsquos why wersquove produced this guide It shows you how to make your organization as clear-eyed about CRO as you are
By showing you how to deliver on the promise of CRO this guide will help you be more persuasive more relevant more sought after and more successful in your organization
optimostcom
Trade up From Cube To Corner Office 5
11
Trade up From Cube To Corner Office 6
optimostcom 1
We developed this guide based on proven success working with insurance customers Wersquove helped them achieve annual revenue upliftmdashfrom tens of millions of dollars to hundreds of millions of dollarsmdashall through optimization
These companies share common traits Theyrsquove all
bull Built a dedicated team
bull Invested in learning and codifying best practices
bull Recruited executive champions
bull Tested before every feature release
bull Put customers at the center of their decision-making process by making sure testing and optimization are at the heart of their digital experience development
But how do you get there
This how-to guide provides practical advice expert strategies and step-by-step instructions to help you overcome obstacles and help your organization accelerate success Yoursquoll also set yourself up as a more a persuasive relevant and successful CRO expert tester and digital marketer
So if you feel stuck in your cube and want to move to that corner office read on to empower yourself and move to the next level
Letrsquos get started
Trade up From Cube To Corner Office 6
11
Trade up From Cube To Corner Office 7
optimostcom
Trade up From Cube To Corner Office
Become more strategically relevant to your organizationTo get ahead you need to make testing and CRO more central to your organization
Broadly speaking herersquos how
bull Overcome organizational challenges by building consensus Agree with your colleagues on what defines success and stress how testing can achieve success for every department throughout the organization
bull Communicate the value of CRO and testing Spread the word about your testing initiatives and develop team-building activities that engage stakeholders to help them understand the value of testing
bull Align internal business objectives and get stakeholders involved in the CRO process Plan and prioritize what to test develop smart hypotheses and continually optimize your hypotheses to build a record of repeat successes
bull Speak managementrsquos language by using the Key Performance Indicators (KPIs) they respond to Tap into the metrics that matter most to management then communicate the value CRO delivers using their terms
Now letrsquos go through each of these steps in more depth
optimostcom
Trade up From Cube To Corner Office 7
11
Trade up From Cube To Corner Office 8
optimostcom
Organizational roadblocks to centralized CRO
Testing amp CRO limitationsTesting and Conversion Rate Optimization (CRO) requires a lot of time money and effort Many insurance companies arenrsquot convinced itrsquos worth allocating significant resources to testing or CRO
Does this sound like a belief held in your organization
If yoursquore having a hard time convincing management about the value of testing yoursquore not alone
Wersquove worked with many testing experts in your shoes and helped them change the game at their organizations so take heart and read on
optimostcom
Trade up From Cube To Corner Office 8
11
Trade up From Cube To Corner Office 9
optimostcom
30
15
25
10
20
5
0Resources Time Budget Knowledge Traffic Culture
politicsTechnology Other
The biggest testing hurdlesIn 2015 WhichTestWonrsquos State Of Online Testing Report1 found the biggest hurdles stopping companies from testing more included
bull Limited resources time and money
bull Insufficient testing knowledge
bull Low traffic
bull Poor testing cultureoffice politics
bull Limited grasp of testing technology
1 whichtestwoncomwp-contentuploadsStateOfOnlineTesting2015pdf
optimostcom
Trade up From Cube To Corner Office 9
2014 2015
11
Trade up From Cube To Corner Office 10
optimostcom 1
Insurance-specific testing amp CRO limitations
WhichTestWonrsquos research revealed the top three challenges preventing more strategic CRO specific to the insurance industry They included
1 Inadequate time funding and staff2 Limited testing knowledge 3 Limited traffic
Letrsquos look more at all of these constraints and explore ways to overcome them
optimostcom
Trade up From Cube To Corner Office 10
11
Trade up From Cube To Corner Office 11
optimostcom optimostcom
Trade up From Cube To Corner Office 11
Anticipate roadblocks your insurance CRO program might hit before they arrive
Get step-by-step guidance to overcome them and change your organizationrsquos culture through better planning prioritization and more
Learn how to get your executives to listen love and lavish resources on you and your team
No
We never mention p-values t-stats two-tailed tests or confidence levels (well ok we do mention confidence levels once in a footnote We couldnrsquot resist)
This guide is NOT about how to run a test or interpret its results (though we have a great deal to offer on that score if yoursquore interested) Itrsquos about how to make better decisions about where to test what to test and get the most resources skills buy-in and attention for your conversion rate optimization program
Itrsquos a step-by-step guide to make you a superstar
Why should you sign up for the full guide
Is this yet another guide to optimization
11
Trade up From Cube To Corner Office 12
optimostcom
Trade up From Cube To Corner Office 12
If yoursquove found the sneak peek valuable sign up now to be among the first to
receive a complimentary copy even before we post it online
We promise it will help you make an impact and GROW YOUR CAREER
Sign me up
- Next 26
- Prev 25
- Next 34
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Prev 33
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Next 25
- Prev 24
- Next 28
- Prev 27
- Next 29
- Prev 28
- Next 30
- Prev 29
- Next 31
- Prev 30
- Next 27
- Prev 26
- Next 32
- Prev 31
- Next 33
- Prev 32
HP TeamSite Optimost is a comprehensive web testing targeting and personalization software solution that enables marketers to deliver engaging profitable websites and campaigns Optimost includes self-service capabilities as well as professional consulting to help you test confidently when the stakes and complexity are highest immediately when speed is of the essence and accurately so you can match the right content to the right customer
With guidance and tools from Optimost you can build long-term success and take your testing programs from invisible to invincible Optimost has partnered with property and casualty life and health insurers worldwide
WhichTestWon (WTW) is the dedicated AB testing and Conversion Rate Optimization (CRO) resource that reports on the latest in testing trends and techniques WTW produces the popular Test of the Week where testers guess which test version they think won and are then shown the real life results WTW also produces testing and CRO-related interviews awards and popular conferencescopy Copyright 2016 HP Development Company LP The information contained herein is subject
to change without notice The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services Nothing herein should be construed as constituting an additional warranty HP shall not be liable for technical or editorial errors or omissions contained herein
This guide was collaboratively developed by HP TeamSite Optimost1 and WhichTestWon2
1optimostcom 2WhichTestWoncom
IntroductionBecome more strategically relevant to your organization
Organizational roadblocks to centralized CROTesting amp CRO limitationsThe biggest testing hurdlesInsurance-specific testing amp CRO limitationsGet yourself on trackOffice politicsRevamp office culture through testingTest in line with insurance industry regulationsOvercome organizational challenges
Change the culture PlanningDefine your testing roadmapCreate a testing roadmap timelineBuild a testing roadmapBuild flexibility into your testing planAdditional roadmap design considerationsDevelop a roadmap with limited resources
Change the culture PrioritizationThe dangers of RATsPrioritization systemHow does prioritization help youPush back the HIPPO
Change the culture Build smart hypothesesHypothesis building in the insurance industry
Change the culture Continuous optimizationContinuous optimization checklist
Key to the C-suite Tie CRO to business KPIsWhat Are KPIsCommon insurance industry KPIsKPIs where less is moreLess obvious KPIsConsider customer experienceUse KPIs that matter to management
ConclusionHow do you know when yoursquore there
Get in touch
Table of Contents
11
Trade up From Cube To Corner Office 5
optimostcom 1
IntroductionDo you feel like yoursquore slaving away trying to boost your companyrsquos website conversion rates with little sustained success
Are you meeting stiff resistance before you can even express or implement your ideas Or perhaps you see the impact yoursquore making but wonder why yoursquore not climbing the ranks
If this situation sounds familiar yoursquore not alone
Conversion Rate Optimization (CRO) is such a simple idea and a powerful marketing strategy But those who arenrsquot familiar with itmdashand havenrsquot seen its full potentialmdashscarcely believe it when optimization experts like you promise happier customers and millions in higher revenue
We know you know therersquos a better way And thatrsquos why wersquove produced this guide It shows you how to make your organization as clear-eyed about CRO as you are
By showing you how to deliver on the promise of CRO this guide will help you be more persuasive more relevant more sought after and more successful in your organization
optimostcom
Trade up From Cube To Corner Office 5
11
Trade up From Cube To Corner Office 6
optimostcom 1
We developed this guide based on proven success working with insurance customers Wersquove helped them achieve annual revenue upliftmdashfrom tens of millions of dollars to hundreds of millions of dollarsmdashall through optimization
These companies share common traits Theyrsquove all
bull Built a dedicated team
bull Invested in learning and codifying best practices
bull Recruited executive champions
bull Tested before every feature release
bull Put customers at the center of their decision-making process by making sure testing and optimization are at the heart of their digital experience development
But how do you get there
This how-to guide provides practical advice expert strategies and step-by-step instructions to help you overcome obstacles and help your organization accelerate success Yoursquoll also set yourself up as a more a persuasive relevant and successful CRO expert tester and digital marketer
So if you feel stuck in your cube and want to move to that corner office read on to empower yourself and move to the next level
Letrsquos get started
Trade up From Cube To Corner Office 6
11
Trade up From Cube To Corner Office 7
optimostcom
Trade up From Cube To Corner Office
Become more strategically relevant to your organizationTo get ahead you need to make testing and CRO more central to your organization
Broadly speaking herersquos how
bull Overcome organizational challenges by building consensus Agree with your colleagues on what defines success and stress how testing can achieve success for every department throughout the organization
bull Communicate the value of CRO and testing Spread the word about your testing initiatives and develop team-building activities that engage stakeholders to help them understand the value of testing
bull Align internal business objectives and get stakeholders involved in the CRO process Plan and prioritize what to test develop smart hypotheses and continually optimize your hypotheses to build a record of repeat successes
bull Speak managementrsquos language by using the Key Performance Indicators (KPIs) they respond to Tap into the metrics that matter most to management then communicate the value CRO delivers using their terms
Now letrsquos go through each of these steps in more depth
optimostcom
Trade up From Cube To Corner Office 7
11
Trade up From Cube To Corner Office 8
optimostcom
Organizational roadblocks to centralized CRO
Testing amp CRO limitationsTesting and Conversion Rate Optimization (CRO) requires a lot of time money and effort Many insurance companies arenrsquot convinced itrsquos worth allocating significant resources to testing or CRO
Does this sound like a belief held in your organization
If yoursquore having a hard time convincing management about the value of testing yoursquore not alone
Wersquove worked with many testing experts in your shoes and helped them change the game at their organizations so take heart and read on
optimostcom
Trade up From Cube To Corner Office 8
11
Trade up From Cube To Corner Office 9
optimostcom
30
15
25
10
20
5
0Resources Time Budget Knowledge Traffic Culture
politicsTechnology Other
The biggest testing hurdlesIn 2015 WhichTestWonrsquos State Of Online Testing Report1 found the biggest hurdles stopping companies from testing more included
bull Limited resources time and money
bull Insufficient testing knowledge
bull Low traffic
bull Poor testing cultureoffice politics
bull Limited grasp of testing technology
1 whichtestwoncomwp-contentuploadsStateOfOnlineTesting2015pdf
optimostcom
Trade up From Cube To Corner Office 9
2014 2015
11
Trade up From Cube To Corner Office 10
optimostcom 1
Insurance-specific testing amp CRO limitations
WhichTestWonrsquos research revealed the top three challenges preventing more strategic CRO specific to the insurance industry They included
1 Inadequate time funding and staff2 Limited testing knowledge 3 Limited traffic
Letrsquos look more at all of these constraints and explore ways to overcome them
optimostcom
Trade up From Cube To Corner Office 10
11
Trade up From Cube To Corner Office 11
optimostcom optimostcom
Trade up From Cube To Corner Office 11
Anticipate roadblocks your insurance CRO program might hit before they arrive
Get step-by-step guidance to overcome them and change your organizationrsquos culture through better planning prioritization and more
Learn how to get your executives to listen love and lavish resources on you and your team
No
We never mention p-values t-stats two-tailed tests or confidence levels (well ok we do mention confidence levels once in a footnote We couldnrsquot resist)
This guide is NOT about how to run a test or interpret its results (though we have a great deal to offer on that score if yoursquore interested) Itrsquos about how to make better decisions about where to test what to test and get the most resources skills buy-in and attention for your conversion rate optimization program
Itrsquos a step-by-step guide to make you a superstar
Why should you sign up for the full guide
Is this yet another guide to optimization
11
Trade up From Cube To Corner Office 12
optimostcom
Trade up From Cube To Corner Office 12
If yoursquove found the sneak peek valuable sign up now to be among the first to
receive a complimentary copy even before we post it online
We promise it will help you make an impact and GROW YOUR CAREER
Sign me up
- Next 26
- Prev 25
- Next 34
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Prev 33
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Next 25
- Prev 24
- Next 28
- Prev 27
- Next 29
- Prev 28
- Next 30
- Prev 29
- Next 31
- Prev 30
- Next 27
- Prev 26
- Next 32
- Prev 31
- Next 33
- Prev 32
IntroductionBecome more strategically relevant to your organization
Organizational roadblocks to centralized CROTesting amp CRO limitationsThe biggest testing hurdlesInsurance-specific testing amp CRO limitationsGet yourself on trackOffice politicsRevamp office culture through testingTest in line with insurance industry regulationsOvercome organizational challenges
Change the culture PlanningDefine your testing roadmapCreate a testing roadmap timelineBuild a testing roadmapBuild flexibility into your testing planAdditional roadmap design considerationsDevelop a roadmap with limited resources
Change the culture PrioritizationThe dangers of RATsPrioritization systemHow does prioritization help youPush back the HIPPO
Change the culture Build smart hypothesesHypothesis building in the insurance industry
Change the culture Continuous optimizationContinuous optimization checklist
Key to the C-suite Tie CRO to business KPIsWhat Are KPIsCommon insurance industry KPIsKPIs where less is moreLess obvious KPIsConsider customer experienceUse KPIs that matter to management
ConclusionHow do you know when yoursquore there
Get in touch
Table of Contents
11
Trade up From Cube To Corner Office 5
optimostcom 1
IntroductionDo you feel like yoursquore slaving away trying to boost your companyrsquos website conversion rates with little sustained success
Are you meeting stiff resistance before you can even express or implement your ideas Or perhaps you see the impact yoursquore making but wonder why yoursquore not climbing the ranks
If this situation sounds familiar yoursquore not alone
Conversion Rate Optimization (CRO) is such a simple idea and a powerful marketing strategy But those who arenrsquot familiar with itmdashand havenrsquot seen its full potentialmdashscarcely believe it when optimization experts like you promise happier customers and millions in higher revenue
We know you know therersquos a better way And thatrsquos why wersquove produced this guide It shows you how to make your organization as clear-eyed about CRO as you are
By showing you how to deliver on the promise of CRO this guide will help you be more persuasive more relevant more sought after and more successful in your organization
optimostcom
Trade up From Cube To Corner Office 5
11
Trade up From Cube To Corner Office 6
optimostcom 1
We developed this guide based on proven success working with insurance customers Wersquove helped them achieve annual revenue upliftmdashfrom tens of millions of dollars to hundreds of millions of dollarsmdashall through optimization
These companies share common traits Theyrsquove all
bull Built a dedicated team
bull Invested in learning and codifying best practices
bull Recruited executive champions
bull Tested before every feature release
bull Put customers at the center of their decision-making process by making sure testing and optimization are at the heart of their digital experience development
But how do you get there
This how-to guide provides practical advice expert strategies and step-by-step instructions to help you overcome obstacles and help your organization accelerate success Yoursquoll also set yourself up as a more a persuasive relevant and successful CRO expert tester and digital marketer
So if you feel stuck in your cube and want to move to that corner office read on to empower yourself and move to the next level
Letrsquos get started
Trade up From Cube To Corner Office 6
11
Trade up From Cube To Corner Office 7
optimostcom
Trade up From Cube To Corner Office
Become more strategically relevant to your organizationTo get ahead you need to make testing and CRO more central to your organization
Broadly speaking herersquos how
bull Overcome organizational challenges by building consensus Agree with your colleagues on what defines success and stress how testing can achieve success for every department throughout the organization
bull Communicate the value of CRO and testing Spread the word about your testing initiatives and develop team-building activities that engage stakeholders to help them understand the value of testing
bull Align internal business objectives and get stakeholders involved in the CRO process Plan and prioritize what to test develop smart hypotheses and continually optimize your hypotheses to build a record of repeat successes
bull Speak managementrsquos language by using the Key Performance Indicators (KPIs) they respond to Tap into the metrics that matter most to management then communicate the value CRO delivers using their terms
Now letrsquos go through each of these steps in more depth
optimostcom
Trade up From Cube To Corner Office 7
11
Trade up From Cube To Corner Office 8
optimostcom
Organizational roadblocks to centralized CRO
Testing amp CRO limitationsTesting and Conversion Rate Optimization (CRO) requires a lot of time money and effort Many insurance companies arenrsquot convinced itrsquos worth allocating significant resources to testing or CRO
Does this sound like a belief held in your organization
If yoursquore having a hard time convincing management about the value of testing yoursquore not alone
Wersquove worked with many testing experts in your shoes and helped them change the game at their organizations so take heart and read on
optimostcom
Trade up From Cube To Corner Office 8
11
Trade up From Cube To Corner Office 9
optimostcom
30
15
25
10
20
5
0Resources Time Budget Knowledge Traffic Culture
politicsTechnology Other
The biggest testing hurdlesIn 2015 WhichTestWonrsquos State Of Online Testing Report1 found the biggest hurdles stopping companies from testing more included
bull Limited resources time and money
bull Insufficient testing knowledge
bull Low traffic
bull Poor testing cultureoffice politics
bull Limited grasp of testing technology
1 whichtestwoncomwp-contentuploadsStateOfOnlineTesting2015pdf
optimostcom
Trade up From Cube To Corner Office 9
2014 2015
11
Trade up From Cube To Corner Office 10
optimostcom 1
Insurance-specific testing amp CRO limitations
WhichTestWonrsquos research revealed the top three challenges preventing more strategic CRO specific to the insurance industry They included
1 Inadequate time funding and staff2 Limited testing knowledge 3 Limited traffic
Letrsquos look more at all of these constraints and explore ways to overcome them
optimostcom
Trade up From Cube To Corner Office 10
11
Trade up From Cube To Corner Office 11
optimostcom optimostcom
Trade up From Cube To Corner Office 11
Anticipate roadblocks your insurance CRO program might hit before they arrive
Get step-by-step guidance to overcome them and change your organizationrsquos culture through better planning prioritization and more
Learn how to get your executives to listen love and lavish resources on you and your team
No
We never mention p-values t-stats two-tailed tests or confidence levels (well ok we do mention confidence levels once in a footnote We couldnrsquot resist)
This guide is NOT about how to run a test or interpret its results (though we have a great deal to offer on that score if yoursquore interested) Itrsquos about how to make better decisions about where to test what to test and get the most resources skills buy-in and attention for your conversion rate optimization program
Itrsquos a step-by-step guide to make you a superstar
Why should you sign up for the full guide
Is this yet another guide to optimization
11
Trade up From Cube To Corner Office 12
optimostcom
Trade up From Cube To Corner Office 12
If yoursquove found the sneak peek valuable sign up now to be among the first to
receive a complimentary copy even before we post it online
We promise it will help you make an impact and GROW YOUR CAREER
Sign me up
- Next 26
- Prev 25
- Next 34
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Prev 33
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Next 25
- Prev 24
- Next 28
- Prev 27
- Next 29
- Prev 28
- Next 30
- Prev 29
- Next 31
- Prev 30
- Next 27
- Prev 26
- Next 32
- Prev 31
- Next 33
- Prev 32
11
Trade up From Cube To Corner Office 5
optimostcom 1
IntroductionDo you feel like yoursquore slaving away trying to boost your companyrsquos website conversion rates with little sustained success
Are you meeting stiff resistance before you can even express or implement your ideas Or perhaps you see the impact yoursquore making but wonder why yoursquore not climbing the ranks
If this situation sounds familiar yoursquore not alone
Conversion Rate Optimization (CRO) is such a simple idea and a powerful marketing strategy But those who arenrsquot familiar with itmdashand havenrsquot seen its full potentialmdashscarcely believe it when optimization experts like you promise happier customers and millions in higher revenue
We know you know therersquos a better way And thatrsquos why wersquove produced this guide It shows you how to make your organization as clear-eyed about CRO as you are
By showing you how to deliver on the promise of CRO this guide will help you be more persuasive more relevant more sought after and more successful in your organization
optimostcom
Trade up From Cube To Corner Office 5
11
Trade up From Cube To Corner Office 6
optimostcom 1
We developed this guide based on proven success working with insurance customers Wersquove helped them achieve annual revenue upliftmdashfrom tens of millions of dollars to hundreds of millions of dollarsmdashall through optimization
These companies share common traits Theyrsquove all
bull Built a dedicated team
bull Invested in learning and codifying best practices
bull Recruited executive champions
bull Tested before every feature release
bull Put customers at the center of their decision-making process by making sure testing and optimization are at the heart of their digital experience development
But how do you get there
This how-to guide provides practical advice expert strategies and step-by-step instructions to help you overcome obstacles and help your organization accelerate success Yoursquoll also set yourself up as a more a persuasive relevant and successful CRO expert tester and digital marketer
So if you feel stuck in your cube and want to move to that corner office read on to empower yourself and move to the next level
Letrsquos get started
Trade up From Cube To Corner Office 6
11
Trade up From Cube To Corner Office 7
optimostcom
Trade up From Cube To Corner Office
Become more strategically relevant to your organizationTo get ahead you need to make testing and CRO more central to your organization
Broadly speaking herersquos how
bull Overcome organizational challenges by building consensus Agree with your colleagues on what defines success and stress how testing can achieve success for every department throughout the organization
bull Communicate the value of CRO and testing Spread the word about your testing initiatives and develop team-building activities that engage stakeholders to help them understand the value of testing
bull Align internal business objectives and get stakeholders involved in the CRO process Plan and prioritize what to test develop smart hypotheses and continually optimize your hypotheses to build a record of repeat successes
bull Speak managementrsquos language by using the Key Performance Indicators (KPIs) they respond to Tap into the metrics that matter most to management then communicate the value CRO delivers using their terms
Now letrsquos go through each of these steps in more depth
optimostcom
Trade up From Cube To Corner Office 7
11
Trade up From Cube To Corner Office 8
optimostcom
Organizational roadblocks to centralized CRO
Testing amp CRO limitationsTesting and Conversion Rate Optimization (CRO) requires a lot of time money and effort Many insurance companies arenrsquot convinced itrsquos worth allocating significant resources to testing or CRO
Does this sound like a belief held in your organization
If yoursquore having a hard time convincing management about the value of testing yoursquore not alone
Wersquove worked with many testing experts in your shoes and helped them change the game at their organizations so take heart and read on
optimostcom
Trade up From Cube To Corner Office 8
11
Trade up From Cube To Corner Office 9
optimostcom
30
15
25
10
20
5
0Resources Time Budget Knowledge Traffic Culture
politicsTechnology Other
The biggest testing hurdlesIn 2015 WhichTestWonrsquos State Of Online Testing Report1 found the biggest hurdles stopping companies from testing more included
bull Limited resources time and money
bull Insufficient testing knowledge
bull Low traffic
bull Poor testing cultureoffice politics
bull Limited grasp of testing technology
1 whichtestwoncomwp-contentuploadsStateOfOnlineTesting2015pdf
optimostcom
Trade up From Cube To Corner Office 9
2014 2015
11
Trade up From Cube To Corner Office 10
optimostcom 1
Insurance-specific testing amp CRO limitations
WhichTestWonrsquos research revealed the top three challenges preventing more strategic CRO specific to the insurance industry They included
1 Inadequate time funding and staff2 Limited testing knowledge 3 Limited traffic
Letrsquos look more at all of these constraints and explore ways to overcome them
optimostcom
Trade up From Cube To Corner Office 10
11
Trade up From Cube To Corner Office 11
optimostcom optimostcom
Trade up From Cube To Corner Office 11
Anticipate roadblocks your insurance CRO program might hit before they arrive
Get step-by-step guidance to overcome them and change your organizationrsquos culture through better planning prioritization and more
Learn how to get your executives to listen love and lavish resources on you and your team
No
We never mention p-values t-stats two-tailed tests or confidence levels (well ok we do mention confidence levels once in a footnote We couldnrsquot resist)
This guide is NOT about how to run a test or interpret its results (though we have a great deal to offer on that score if yoursquore interested) Itrsquos about how to make better decisions about where to test what to test and get the most resources skills buy-in and attention for your conversion rate optimization program
Itrsquos a step-by-step guide to make you a superstar
Why should you sign up for the full guide
Is this yet another guide to optimization
11
Trade up From Cube To Corner Office 12
optimostcom
Trade up From Cube To Corner Office 12
If yoursquove found the sneak peek valuable sign up now to be among the first to
receive a complimentary copy even before we post it online
We promise it will help you make an impact and GROW YOUR CAREER
Sign me up
- Next 26
- Prev 25
- Next 34
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Prev 33
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Next 25
- Prev 24
- Next 28
- Prev 27
- Next 29
- Prev 28
- Next 30
- Prev 29
- Next 31
- Prev 30
- Next 27
- Prev 26
- Next 32
- Prev 31
- Next 33
- Prev 32
11
Trade up From Cube To Corner Office 6
optimostcom 1
We developed this guide based on proven success working with insurance customers Wersquove helped them achieve annual revenue upliftmdashfrom tens of millions of dollars to hundreds of millions of dollarsmdashall through optimization
These companies share common traits Theyrsquove all
bull Built a dedicated team
bull Invested in learning and codifying best practices
bull Recruited executive champions
bull Tested before every feature release
bull Put customers at the center of their decision-making process by making sure testing and optimization are at the heart of their digital experience development
But how do you get there
This how-to guide provides practical advice expert strategies and step-by-step instructions to help you overcome obstacles and help your organization accelerate success Yoursquoll also set yourself up as a more a persuasive relevant and successful CRO expert tester and digital marketer
So if you feel stuck in your cube and want to move to that corner office read on to empower yourself and move to the next level
Letrsquos get started
Trade up From Cube To Corner Office 6
11
Trade up From Cube To Corner Office 7
optimostcom
Trade up From Cube To Corner Office
Become more strategically relevant to your organizationTo get ahead you need to make testing and CRO more central to your organization
Broadly speaking herersquos how
bull Overcome organizational challenges by building consensus Agree with your colleagues on what defines success and stress how testing can achieve success for every department throughout the organization
bull Communicate the value of CRO and testing Spread the word about your testing initiatives and develop team-building activities that engage stakeholders to help them understand the value of testing
bull Align internal business objectives and get stakeholders involved in the CRO process Plan and prioritize what to test develop smart hypotheses and continually optimize your hypotheses to build a record of repeat successes
bull Speak managementrsquos language by using the Key Performance Indicators (KPIs) they respond to Tap into the metrics that matter most to management then communicate the value CRO delivers using their terms
Now letrsquos go through each of these steps in more depth
optimostcom
Trade up From Cube To Corner Office 7
11
Trade up From Cube To Corner Office 8
optimostcom
Organizational roadblocks to centralized CRO
Testing amp CRO limitationsTesting and Conversion Rate Optimization (CRO) requires a lot of time money and effort Many insurance companies arenrsquot convinced itrsquos worth allocating significant resources to testing or CRO
Does this sound like a belief held in your organization
If yoursquore having a hard time convincing management about the value of testing yoursquore not alone
Wersquove worked with many testing experts in your shoes and helped them change the game at their organizations so take heart and read on
optimostcom
Trade up From Cube To Corner Office 8
11
Trade up From Cube To Corner Office 9
optimostcom
30
15
25
10
20
5
0Resources Time Budget Knowledge Traffic Culture
politicsTechnology Other
The biggest testing hurdlesIn 2015 WhichTestWonrsquos State Of Online Testing Report1 found the biggest hurdles stopping companies from testing more included
bull Limited resources time and money
bull Insufficient testing knowledge
bull Low traffic
bull Poor testing cultureoffice politics
bull Limited grasp of testing technology
1 whichtestwoncomwp-contentuploadsStateOfOnlineTesting2015pdf
optimostcom
Trade up From Cube To Corner Office 9
2014 2015
11
Trade up From Cube To Corner Office 10
optimostcom 1
Insurance-specific testing amp CRO limitations
WhichTestWonrsquos research revealed the top three challenges preventing more strategic CRO specific to the insurance industry They included
1 Inadequate time funding and staff2 Limited testing knowledge 3 Limited traffic
Letrsquos look more at all of these constraints and explore ways to overcome them
optimostcom
Trade up From Cube To Corner Office 10
11
Trade up From Cube To Corner Office 11
optimostcom optimostcom
Trade up From Cube To Corner Office 11
Anticipate roadblocks your insurance CRO program might hit before they arrive
Get step-by-step guidance to overcome them and change your organizationrsquos culture through better planning prioritization and more
Learn how to get your executives to listen love and lavish resources on you and your team
No
We never mention p-values t-stats two-tailed tests or confidence levels (well ok we do mention confidence levels once in a footnote We couldnrsquot resist)
This guide is NOT about how to run a test or interpret its results (though we have a great deal to offer on that score if yoursquore interested) Itrsquos about how to make better decisions about where to test what to test and get the most resources skills buy-in and attention for your conversion rate optimization program
Itrsquos a step-by-step guide to make you a superstar
Why should you sign up for the full guide
Is this yet another guide to optimization
11
Trade up From Cube To Corner Office 12
optimostcom
Trade up From Cube To Corner Office 12
If yoursquove found the sneak peek valuable sign up now to be among the first to
receive a complimentary copy even before we post it online
We promise it will help you make an impact and GROW YOUR CAREER
Sign me up
- Next 26
- Prev 25
- Next 34
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Prev 33
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Next 25
- Prev 24
- Next 28
- Prev 27
- Next 29
- Prev 28
- Next 30
- Prev 29
- Next 31
- Prev 30
- Next 27
- Prev 26
- Next 32
- Prev 31
- Next 33
- Prev 32
11
Trade up From Cube To Corner Office 7
optimostcom
Trade up From Cube To Corner Office
Become more strategically relevant to your organizationTo get ahead you need to make testing and CRO more central to your organization
Broadly speaking herersquos how
bull Overcome organizational challenges by building consensus Agree with your colleagues on what defines success and stress how testing can achieve success for every department throughout the organization
bull Communicate the value of CRO and testing Spread the word about your testing initiatives and develop team-building activities that engage stakeholders to help them understand the value of testing
bull Align internal business objectives and get stakeholders involved in the CRO process Plan and prioritize what to test develop smart hypotheses and continually optimize your hypotheses to build a record of repeat successes
bull Speak managementrsquos language by using the Key Performance Indicators (KPIs) they respond to Tap into the metrics that matter most to management then communicate the value CRO delivers using their terms
Now letrsquos go through each of these steps in more depth
optimostcom
Trade up From Cube To Corner Office 7
11
Trade up From Cube To Corner Office 8
optimostcom
Organizational roadblocks to centralized CRO
Testing amp CRO limitationsTesting and Conversion Rate Optimization (CRO) requires a lot of time money and effort Many insurance companies arenrsquot convinced itrsquos worth allocating significant resources to testing or CRO
Does this sound like a belief held in your organization
If yoursquore having a hard time convincing management about the value of testing yoursquore not alone
Wersquove worked with many testing experts in your shoes and helped them change the game at their organizations so take heart and read on
optimostcom
Trade up From Cube To Corner Office 8
11
Trade up From Cube To Corner Office 9
optimostcom
30
15
25
10
20
5
0Resources Time Budget Knowledge Traffic Culture
politicsTechnology Other
The biggest testing hurdlesIn 2015 WhichTestWonrsquos State Of Online Testing Report1 found the biggest hurdles stopping companies from testing more included
bull Limited resources time and money
bull Insufficient testing knowledge
bull Low traffic
bull Poor testing cultureoffice politics
bull Limited grasp of testing technology
1 whichtestwoncomwp-contentuploadsStateOfOnlineTesting2015pdf
optimostcom
Trade up From Cube To Corner Office 9
2014 2015
11
Trade up From Cube To Corner Office 10
optimostcom 1
Insurance-specific testing amp CRO limitations
WhichTestWonrsquos research revealed the top three challenges preventing more strategic CRO specific to the insurance industry They included
1 Inadequate time funding and staff2 Limited testing knowledge 3 Limited traffic
Letrsquos look more at all of these constraints and explore ways to overcome them
optimostcom
Trade up From Cube To Corner Office 10
11
Trade up From Cube To Corner Office 11
optimostcom optimostcom
Trade up From Cube To Corner Office 11
Anticipate roadblocks your insurance CRO program might hit before they arrive
Get step-by-step guidance to overcome them and change your organizationrsquos culture through better planning prioritization and more
Learn how to get your executives to listen love and lavish resources on you and your team
No
We never mention p-values t-stats two-tailed tests or confidence levels (well ok we do mention confidence levels once in a footnote We couldnrsquot resist)
This guide is NOT about how to run a test or interpret its results (though we have a great deal to offer on that score if yoursquore interested) Itrsquos about how to make better decisions about where to test what to test and get the most resources skills buy-in and attention for your conversion rate optimization program
Itrsquos a step-by-step guide to make you a superstar
Why should you sign up for the full guide
Is this yet another guide to optimization
11
Trade up From Cube To Corner Office 12
optimostcom
Trade up From Cube To Corner Office 12
If yoursquove found the sneak peek valuable sign up now to be among the first to
receive a complimentary copy even before we post it online
We promise it will help you make an impact and GROW YOUR CAREER
Sign me up
- Next 26
- Prev 25
- Next 34
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Prev 33
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Next 25
- Prev 24
- Next 28
- Prev 27
- Next 29
- Prev 28
- Next 30
- Prev 29
- Next 31
- Prev 30
- Next 27
- Prev 26
- Next 32
- Prev 31
- Next 33
- Prev 32
11
Trade up From Cube To Corner Office 8
optimostcom
Organizational roadblocks to centralized CRO
Testing amp CRO limitationsTesting and Conversion Rate Optimization (CRO) requires a lot of time money and effort Many insurance companies arenrsquot convinced itrsquos worth allocating significant resources to testing or CRO
Does this sound like a belief held in your organization
If yoursquore having a hard time convincing management about the value of testing yoursquore not alone
Wersquove worked with many testing experts in your shoes and helped them change the game at their organizations so take heart and read on
optimostcom
Trade up From Cube To Corner Office 8
11
Trade up From Cube To Corner Office 9
optimostcom
30
15
25
10
20
5
0Resources Time Budget Knowledge Traffic Culture
politicsTechnology Other
The biggest testing hurdlesIn 2015 WhichTestWonrsquos State Of Online Testing Report1 found the biggest hurdles stopping companies from testing more included
bull Limited resources time and money
bull Insufficient testing knowledge
bull Low traffic
bull Poor testing cultureoffice politics
bull Limited grasp of testing technology
1 whichtestwoncomwp-contentuploadsStateOfOnlineTesting2015pdf
optimostcom
Trade up From Cube To Corner Office 9
2014 2015
11
Trade up From Cube To Corner Office 10
optimostcom 1
Insurance-specific testing amp CRO limitations
WhichTestWonrsquos research revealed the top three challenges preventing more strategic CRO specific to the insurance industry They included
1 Inadequate time funding and staff2 Limited testing knowledge 3 Limited traffic
Letrsquos look more at all of these constraints and explore ways to overcome them
optimostcom
Trade up From Cube To Corner Office 10
11
Trade up From Cube To Corner Office 11
optimostcom optimostcom
Trade up From Cube To Corner Office 11
Anticipate roadblocks your insurance CRO program might hit before they arrive
Get step-by-step guidance to overcome them and change your organizationrsquos culture through better planning prioritization and more
Learn how to get your executives to listen love and lavish resources on you and your team
No
We never mention p-values t-stats two-tailed tests or confidence levels (well ok we do mention confidence levels once in a footnote We couldnrsquot resist)
This guide is NOT about how to run a test or interpret its results (though we have a great deal to offer on that score if yoursquore interested) Itrsquos about how to make better decisions about where to test what to test and get the most resources skills buy-in and attention for your conversion rate optimization program
Itrsquos a step-by-step guide to make you a superstar
Why should you sign up for the full guide
Is this yet another guide to optimization
11
Trade up From Cube To Corner Office 12
optimostcom
Trade up From Cube To Corner Office 12
If yoursquove found the sneak peek valuable sign up now to be among the first to
receive a complimentary copy even before we post it online
We promise it will help you make an impact and GROW YOUR CAREER
Sign me up
- Next 26
- Prev 25
- Next 34
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Prev 33
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Next 25
- Prev 24
- Next 28
- Prev 27
- Next 29
- Prev 28
- Next 30
- Prev 29
- Next 31
- Prev 30
- Next 27
- Prev 26
- Next 32
- Prev 31
- Next 33
- Prev 32
11
Trade up From Cube To Corner Office 9
optimostcom
30
15
25
10
20
5
0Resources Time Budget Knowledge Traffic Culture
politicsTechnology Other
The biggest testing hurdlesIn 2015 WhichTestWonrsquos State Of Online Testing Report1 found the biggest hurdles stopping companies from testing more included
bull Limited resources time and money
bull Insufficient testing knowledge
bull Low traffic
bull Poor testing cultureoffice politics
bull Limited grasp of testing technology
1 whichtestwoncomwp-contentuploadsStateOfOnlineTesting2015pdf
optimostcom
Trade up From Cube To Corner Office 9
2014 2015
11
Trade up From Cube To Corner Office 10
optimostcom 1
Insurance-specific testing amp CRO limitations
WhichTestWonrsquos research revealed the top three challenges preventing more strategic CRO specific to the insurance industry They included
1 Inadequate time funding and staff2 Limited testing knowledge 3 Limited traffic
Letrsquos look more at all of these constraints and explore ways to overcome them
optimostcom
Trade up From Cube To Corner Office 10
11
Trade up From Cube To Corner Office 11
optimostcom optimostcom
Trade up From Cube To Corner Office 11
Anticipate roadblocks your insurance CRO program might hit before they arrive
Get step-by-step guidance to overcome them and change your organizationrsquos culture through better planning prioritization and more
Learn how to get your executives to listen love and lavish resources on you and your team
No
We never mention p-values t-stats two-tailed tests or confidence levels (well ok we do mention confidence levels once in a footnote We couldnrsquot resist)
This guide is NOT about how to run a test or interpret its results (though we have a great deal to offer on that score if yoursquore interested) Itrsquos about how to make better decisions about where to test what to test and get the most resources skills buy-in and attention for your conversion rate optimization program
Itrsquos a step-by-step guide to make you a superstar
Why should you sign up for the full guide
Is this yet another guide to optimization
11
Trade up From Cube To Corner Office 12
optimostcom
Trade up From Cube To Corner Office 12
If yoursquove found the sneak peek valuable sign up now to be among the first to
receive a complimentary copy even before we post it online
We promise it will help you make an impact and GROW YOUR CAREER
Sign me up
- Next 26
- Prev 25
- Next 34
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Prev 33
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Next 25
- Prev 24
- Next 28
- Prev 27
- Next 29
- Prev 28
- Next 30
- Prev 29
- Next 31
- Prev 30
- Next 27
- Prev 26
- Next 32
- Prev 31
- Next 33
- Prev 32
11
Trade up From Cube To Corner Office 10
optimostcom 1
Insurance-specific testing amp CRO limitations
WhichTestWonrsquos research revealed the top three challenges preventing more strategic CRO specific to the insurance industry They included
1 Inadequate time funding and staff2 Limited testing knowledge 3 Limited traffic
Letrsquos look more at all of these constraints and explore ways to overcome them
optimostcom
Trade up From Cube To Corner Office 10
11
Trade up From Cube To Corner Office 11
optimostcom optimostcom
Trade up From Cube To Corner Office 11
Anticipate roadblocks your insurance CRO program might hit before they arrive
Get step-by-step guidance to overcome them and change your organizationrsquos culture through better planning prioritization and more
Learn how to get your executives to listen love and lavish resources on you and your team
No
We never mention p-values t-stats two-tailed tests or confidence levels (well ok we do mention confidence levels once in a footnote We couldnrsquot resist)
This guide is NOT about how to run a test or interpret its results (though we have a great deal to offer on that score if yoursquore interested) Itrsquos about how to make better decisions about where to test what to test and get the most resources skills buy-in and attention for your conversion rate optimization program
Itrsquos a step-by-step guide to make you a superstar
Why should you sign up for the full guide
Is this yet another guide to optimization
11
Trade up From Cube To Corner Office 12
optimostcom
Trade up From Cube To Corner Office 12
If yoursquove found the sneak peek valuable sign up now to be among the first to
receive a complimentary copy even before we post it online
We promise it will help you make an impact and GROW YOUR CAREER
Sign me up
- Next 26
- Prev 25
- Next 34
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Prev 33
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Next 25
- Prev 24
- Next 28
- Prev 27
- Next 29
- Prev 28
- Next 30
- Prev 29
- Next 31
- Prev 30
- Next 27
- Prev 26
- Next 32
- Prev 31
- Next 33
- Prev 32
11
Trade up From Cube To Corner Office 11
optimostcom optimostcom
Trade up From Cube To Corner Office 11
Anticipate roadblocks your insurance CRO program might hit before they arrive
Get step-by-step guidance to overcome them and change your organizationrsquos culture through better planning prioritization and more
Learn how to get your executives to listen love and lavish resources on you and your team
No
We never mention p-values t-stats two-tailed tests or confidence levels (well ok we do mention confidence levels once in a footnote We couldnrsquot resist)
This guide is NOT about how to run a test or interpret its results (though we have a great deal to offer on that score if yoursquore interested) Itrsquos about how to make better decisions about where to test what to test and get the most resources skills buy-in and attention for your conversion rate optimization program
Itrsquos a step-by-step guide to make you a superstar
Why should you sign up for the full guide
Is this yet another guide to optimization
11
Trade up From Cube To Corner Office 12
optimostcom
Trade up From Cube To Corner Office 12
If yoursquove found the sneak peek valuable sign up now to be among the first to
receive a complimentary copy even before we post it online
We promise it will help you make an impact and GROW YOUR CAREER
Sign me up
- Next 26
- Prev 25
- Next 34
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Prev 33
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Next 25
- Prev 24
- Next 28
- Prev 27
- Next 29
- Prev 28
- Next 30
- Prev 29
- Next 31
- Prev 30
- Next 27
- Prev 26
- Next 32
- Prev 31
- Next 33
- Prev 32
11
Trade up From Cube To Corner Office 12
optimostcom
Trade up From Cube To Corner Office 12
If yoursquove found the sneak peek valuable sign up now to be among the first to
receive a complimentary copy even before we post it online
We promise it will help you make an impact and GROW YOUR CAREER
Sign me up
- Next 26
- Prev 25
- Next 34
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Prev 33
-
- Page 5 Off
- Page 61 Off
- Page 72 Off
- Page 83 Off
- Page 94 Off
- Page 105 Off
- Page 116 Off
- Page 127 Off
-
- Next 25
- Prev 24
- Next 28
- Prev 27
- Next 29
- Prev 28
- Next 30
- Prev 29
- Next 31
- Prev 30
- Next 27
- Prev 26
- Next 32
- Prev 31
- Next 33
- Prev 32