2013 ONLINE MEDIA KITcolorado-springs.s3.amazonaws.com/CMS/2207/online-media-kit-20… · 2013...

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2013 ONLINE MEDIA KIT TRACY KOCHER ONLINE MARKETING & PUBLICATIONS MANAGER P. 719.685.7641 F. 719.635.4968 [email protected]

Transcript of 2013 ONLINE MEDIA KITcolorado-springs.s3.amazonaws.com/CMS/2207/online-media-kit-20… · 2013...

Page 1: 2013 ONLINE MEDIA KITcolorado-springs.s3.amazonaws.com/CMS/2207/online-media-kit-20… · 2013 online media kit tracy kocher online marketing & publications manager p. 719.685.7641

2013 ONLINE MEDIA KIT

TRACY KOCHER ONLINE MARKETING & PUBLICATIONS MANAGER

P. 719.685.7641 F. [email protected]

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TRACY KOCHER, ONLINE MARKETING & PUBLICATIONS MANAGERP. 719.685.7641 F. 719.635.4968

[email protected]

VISITCOS.COMCONNECT WITH TRAVELERS AT THE SOURCE

TARGETED COLORADO SPRINGS AND PIKES PEAK REGION AUDIENCE•Leading travel website for Colorado Springs and the Pikes Peak region•Over 650,000 unique visitors and 2.5 million pageviews annually•Over $1,000,000 in online and print media placements spent directly to promote Colorado Springs

and VisitCOS.com to leisure, group and business travlers

MANY WAYS TO ADVERTISE• VISITOR GUIDE CONFIRMATION ADS - Space available on the Visitor Guide Confirmation

page on VisitCOS.com or the Visitor Guide Confirmation Email. Limited to 4 advertisers for each placement.

• BANNER ADS - 9 ads rotate randomly through 3 slots on each page. Statistics emailed monthly. • CONSUMER LEADS - Daily list of leisure travelers who have opted in for more information about

various categories. Categories include Hotels/Motels, B&Bs, Cabins, Campgrounds, Arts & Culture, Rafting, Relocation, Recreation & Attractions, Local Tours and Dining.

• ONLINE DESIGNED COUPON - Coupon featured on all deals & coupons pages on VisitCOS.com. Main deals page is third most visited page on VisitCOS.com.

• CONSUMER NEWSLETTER ADS - Short message and small image included in a Colorado Springs consumer newsletter to our database of over 60,000 consumers. Each email is limited to 4 advertisers. A total of 8-10 emails sent per year. Must purchase each email placement separately.

• ENHANCED PARTNER PAGE - 11 photos, 350-word description, 1 link, 2 PDF links and links to your social media accounts and embedded YoutTube video to hightlight your business to visitors.

• FEATURED MOBILE APP LISTING (New in 2013) - Your listings/location will appear at the top of your category pages on the Colorado Springs Apps (iPhone, Android, Blackberry, iPad) regardless of proximity to the app user.

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VISITCOS.COMCONNECT WITH TRAVELERS AT THE SOURCE

BANNER ADSRATES AND SPECIFICATIONS

RATES• HOME PAGE - $3,000/year• VISITOR GUIDE CONFIRMATION PAGE - $1,300/year• LODGING PAGES PACKAGE - $1,500/year

» Includes: Where to Stay, Hotels & Motels, Bed & Breakfasts, Cabins, Campgrounds & RV Parks, Dude & Guest Ranches, Retreat Centers, Vacation Homes, Extended Stay

• THINGS TO DO PAGES PACKAGE - $2,000/year » Includes: Things to Do, Attractions, Casinos, Museums, Trains, Attraction Tours, Tour Guides

• OUTDOOR ADVENTURE PAGES PACKAGE - $1,000/year » Includes: Outdoor Adventure, Rafting & Adventure, Horseback Riding, Biking, Balloons & Helicopters, Rock Climbing, Fishing, Golf, Parks & Trails

• DINING & NIGHTLIFE PAGES PACKAGE - $500/year » Includes: Dining & Nightlife, Casual & Family, International, Pubs & Nightlife, Something Special

• ARTS & EVENTS PAGES PACKAGE - $500/year » Includes: Arts & Events, Festivals & Events, Art & Performances, Community Calendar

• SHOPS & GALLERIES PAGES PACKAGE - $500/year » Includes: Shops & Galleries, Art Galleries, Retail Shops

• MEETING PLANNERS PAGES PACKAGE - $500/year » Includes: Meeting Planners, 10 Reasons, CVB Services, COS Questions & Answers, MPG Request Form, Resources, Awards & Accolades

• RUN-OF-SITE - $500/year » Pages include those not included in other packages. Partner pages and forms are excluded. CVB reserves right to exclude additional pages.

BANNER AD SPECIFICATIONS• 250 x 65 pixels• Static .JPG, static or animated .GIF• 72 dpi • Maximum file size 50k

250 X 65 PIXELS

TRACY KOCHER, ONLINE MARKETING & PUBLICATIONS MANAGERP. 719.685.7641 F. 719.635.4968

[email protected]

Billing for banner ads will now be matched with your partner renewal date.

* Specs for Visitor Guide Confirmation Page - 300 x 250 pixels

Website Banner Ad

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ADDITIONAL ITEMSRATES AND SPECIFICATIONS

RATES• VISITOR GUIDE CONFIRMATION PAGE AD - $1,300/year• VISITOR GUIDE CONFIRMATION EMAIL AD - $1,300/year• CONSUMER LEADS - $250/year per category*• ONLINE DESIGNED COUPON - $300/year*• CONSUMER NEWSLETTER AD - $500/placement• ENHANCED PARTNER PAGE - $125/year per page*• FEATURED MOBILE APP LISTING - $200/year

*Banner ads, consumer leads, online coupons and enhanced member pages are billed with partnership renewal. For new placements, an invoice will be generated upon receipt of contract that prorates the cost per year up to your partnership renewal date. Going for-ward, renewals will be included in your annual partnership billing. You may cancel at any time, but the CVB will not issue refunds for mid-year cancellations.

SPECIFICATIONS• VISITOR GUIDE CONFIRMATION ADS - 300 pixels by 250 pixels, .JPG or static .GIF, 50k, URL• CONSUMER LEADS - Provide up to 2 email addresses for leads to be sent to daily• ONLINE DESIGNED COUPON - 400 pixels by 238 pixels, .JPG or static .GIF• CONSUMER NEWSLETTER AD - 150 characters of copy including space, 150 x 150 pixel image• ENHANCED PARTNER PAGE - 11 Horizontal photos, 1 URL (tracking URLs accepted), 350-word

description, 2 PDFs with maximum file size of 300KB, Links to Facebook, Twitter and YouTube Pages• FEATURED MOBILE APP LISTING - No items need to be submitted

TRACY KOCHER, ONLINE MARKETING & PUBLICATIONS MANAGERP. 719.685.7641 F. 719.635.4968

[email protected]

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ADDITIONAL ITEMSRATES AND SPECIFICATIONS

2013 ADVERTISING CONTRACT COLORADO SPRINGS CVB

ADVERTISER NAME:_______________________________________________PRIMARY CONTACT: _______________________________________________ADDRESS:_______________________________________________________CITY/STATE/ZIP:__________________________________________________PHONE #: _______________________________________________________EMAIL:__________________________________________________________Advertiser agrees to buy and Colorado Springs CVB agrees to publish advertising as follows:

BANNER ADS: Home Page ($3,000/year) $ _________ Visitor Guide Confirmation Page ($1,300/year) $ _________ Lodging Pages Package ($1,500/year) $ _________ Things to Do Pages Package ($2,000/year) $ _________ Outdoor Adventure Pages Package ($1,000/year) $ _________ Dining & Nightlife Pages Package ($500/year) $ _________ Arts & Events Pages Package ($500/year) $ _________ Shops & Galleries Pages Package ($500/year) $ _________ Meeting Planners Pages Package ($500/year) $ _________ Run-of-Site ($500/year) $ _________

OTHER ADVERTISING OPPORTUNITIES:Visitor Guide Confirmation Email Ad ($1,300/year) $ _________ Online Designed Coupon ($300/year) $ _________ Consumer Newsletter Ad ($500/placement) $ _________ Enhanced Partner Page ($125/year) $ _________ Featured Mobile App Listing ($200/year) $ _________ Consumer Leads ($250/year per lead category) Hotels/Motels $ _________ Arts & Culture $ _________ Bed & Breakfasts $ _________ Recreation & Attractions $ _________ Cabins $ _________ Rafting $ _________ Campgrounds $ _________ Relocation $ _________ Dining $ _________ Tour Guides $ _________

GRAND TOTAL: $ _____________

Advertising opportunities will go live as soon as payment and materials are received.

SIGNATURE: ___________________________ DATE: _________________

TRACY KOCHER, ONLINE MARKETING & PUBLICATIONS MANAGERP. 719.685.7641 F. 719.635.4968

[email protected]

TRACY KOCHER, ONLINE MARKETING & PUBLICATIONS MANAGERP. 719.685.7641 F. 719.635.4968

[email protected]