2013 JWN Events Media Kit

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2013 PORTFOLIO 2013 PORTFOLIO Take your marketing to the next level with industry event sponsorship. With a diverse selection of energy events and conferences planned each year, JWN Events offers many strategic and customized sponsorship choices to match your company’s goals and marketing budget.

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2013 JuneWarren-Nickles Energy Group Events Media Kit

Transcript of 2013 JWN Events Media Kit

Page 1: 2013 JWN Events Media Kit

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2013 PORTFOLIO

Take your marketing to the next level with industry event sponsorship.With a diverse selection of energy events and conferences planned each year, JWN Events offers many strategic and customized sponsorship choices to match

your company’s goals and marketing budget.

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The Event Difference

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JuneWarren-Nickle’s Energy Group now produces high-quality live events.

Our events are crafted and produced internally to adhere to the

standards you’ve come to expect from JuneWarren-Nickle’s Energy

Group, delivering the most current, accurate and timely information

in the Canadian energy sector. This is an opportunity to experience

industry-leading content and expertise in a live format while

building connections with leading industry professionals.

Our sponsorship opportunities allow companies to create a unique brand

experience to reach their ideal market. This experiential marketing

approach builds a connection and creates an environment to interact with

a niche group of highly targeted attendees and delegates. Designed for

industry giants to junior start-ups, our sponsorship packages are created to

fulfill your company’s comprehensive marketing needs.

How event sponsorship fits into your marketing plan:

SALES PROMOTIONStimulate your customer base with on-site giveaways and promotional opportunities for event delegates.

HOSTING AND HOSPITALITYInvite and host your existing clients at high-calibre events that won’t soon be forgotten.

BRAND EXPOSUREIncrease your brand exposure with logo coverage on event collateral including the event website, magazine advertising, email campaigns, on-site signage and direct mailers.

EXPERIENTIAL BRANDINGPeople remember experiences. Sponsoring custom event experiences connects you to something that will be remembered by your customers and clients.

1-TO-1 DIRECT MARKETING By purchasing a sponsorship package, you will be eligible to contact delegates of the event.

FACE-TO-FACE INTERACTIONComplimentary passes and booth/display opportunities are provided with sponsorship packages to ensure your company representatives have a chance to connect on a face-to-face level with delegates.

Attendees of the 2011 Top Projects Awards Luncheon network before the event program begins.

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• Speaker Series

• Rising Stars Awards Night and Leadership Forum

• Energy Services Summit

• National Buyer/Seller Forum

• Oilweek Annual Report Awards

• Alberta Construction Magazine Top Projects Awards

From industry awards to speaker

presentations, conferences to

luncheons—each event produced by

JWN Events is uniquely designed and

targeted to a specific audience.

We work with our sponsors to align their

brands with the right audiences and the

right content to achieve sponsors’

marketing objectives.

Read on to learn more about our

2013 events and how to sponsor!

2013 Calendar of Events

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Building on our success and experience, JWN Events will be continuing to offer:

We are also excited to be adding two new events to our roster starting in 2013: • Canadian Cleantech Summit

• The Canadian Good Business Forum

Why should my company consider sponsoring an event?• Create customized content (topic and

speaker) that aligns with your brand and your customers

• Develop strategic partnerships

• Increase brand loyalty

• Create awareness within your market

• Reinforce a positive image and reputation

• Generate new sales leads

• Stimulate sales within your market

• Expand into new markets

• Showcase products and services

• Improve attitudes and reputation

• Strengthen your company’s brand

• Introduce a new product or service

• Acquire new contacts for your database

• Direct market to your specific targets

• Sell directly to customers at the events

• Promote directly to delegates on site

• Generate earned public relations by aligning with events

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Rising Stars Awards Night and Leadership ForumTailored to the rising stars of Alberta’s energy sector, the Rising Stars Leadership Forum brings world-class leaders and innovators to the stage to inspire the next generation of oil and gas executives. The two-day forum, taking place in Calgary, provides unmatched peer networking and focused topics relevant to help this exclusive audience of energy leaders drive Canada’s energy future.

Target Audience: The forum targets an elite group of young professionals who have been specifically identified as high-potential leaders within medium and large Alberta-based energy companies, as well as young owners and executives of small-to-medium energy and energy services companies in Alberta.

• Energy leaders wanting to supplement their existing leadership/management training programs

• High-potential leaders within medium-to-large oil and gas companies

• Management and ‘new executives’ of small-to-medium energy and energy services companies

Speaker SeriesEach year, JuneWarren-Nickle’s Energy Group presents a select number of Speaker Series events, extending our expert oil and gas coverage to timely and relevant conversations with the same subject matter experts that we feature in the pages of our magazines.

Target Audience: The Speaker Series audiences are different for each event, reaching targeted sub-segments of the JuneWarren-Nickle’s Energy Group customer base. Attracting higher-end clients and other influential industry leaders, these Speaker Series events bring together a niche audience with a focused topic of interest to that audience. We work with sponsors to find the right topic that attracts the right audience.

when: May 15-16, 2013

wheRe: Hotel Arts, Calgary, Alberta

TaRgeT aTTendance: 250

websiTe: oilweekrisingstars.com

alignmenT:

when: 6 events annually

wheRe: Calgary Petroleum Club, Calgary, Alberta

TaRgeT aTTendance: 150

alignmenT: Chosen based on event topic between our suite of industry publications and products

Rising Stars alumnus Todd Hirsch speaks at the 2012 Awards Night.

One of many gourmet hors d’oeuvres prepared by host venue Hotel Arts.

The 2012 Titans Panel addresses Leadership Forum delegates about their success as leaders and motivators.

Our Signature Events

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Edmonton Energy ForumBuilding on our past experience and success with the Energy Services Summit, we’re repositioning and revising northern Alberta’s premier networking and leadership summit for the oilfield service and supply sector. Designed to bring together senior managers, leaders, owners and executives to network and discuss challenges and opportunities facing Alberta’s oil and gas industry.

Target Audience (includes executives and owners of the following):

National Buyer/Seller ForumThe Canadian oilsands is now one of the largest industrial engineering projects in the world with over $2.077 trillion in expected spending over the next 25 years to build and maintain the vast network of oilsands projects and infrastructure. Thousands of workers and thousands of companies are positioning to support the oilsands—a process that is quickly reshaping the Canadian economy.

All this activity is already placing significant strain on Canada’s workforce and supply chain—a pinch point that many believe is one of the greatest threats to oilsands development (and thus the Canadian economy). A robust, efficient, cost-

effective, innovative supply chain is critical to ensuring oilsands opportunities can be met in a sustainable way. The NBSF is Canada’s largest gathering of oilsands-specific buyers and sellers who come together to expand and improve the oilsands supply chain.

Target Audience:

when: November 12-14, 2013

wheRe: Calgary, Alberta

TaRgeT aTTendance: 500+

websiTe: nbsf.ca

alignmenT:

when: June 2013

wheRe: Edmonton, Alberta

TaRgeT aTTendance: 300

websiTe: energyservicessummit.com

alignmenT:

BUYERS

• Oilsands executives• Oilsands supply chain leaders• Oilsands supply

chain/procurement teams• Engineering/engineering,

procurement and construction management (EPCM)

• Pipeline company executives and procurement leaders

SELLERS

• Metal manufacturing• Structural steel fabricators• Pressure vessel and heat

exchanger manufacturing• Tool and machinery

manufacturing• Drilling and completion (for

SAGD oilsands production) and other ‘conventional’ energy services companies

• Construction contractors (and all related construction subtrades)

• Site services/site preparation (for preparing land & services for facilties, plants, etc.)

• Environmental services• Clean technology (air, water,

land, tailings solutions)• Machining• Tank companies

• Piping companies (spools and modules)

• Electrical equipment and services

• Instrumentation• Materials handling• Building equipment• Camp construction and

camp services• Transportation• Professional services

• Downhole tool suppliers• Pipeline construction firms• Oilfield construction companies• Oilfield safety services• Drilling fluids/chemical suppliers• Snubbing services• Oilfield and wellsite consultants• Wireline and perforating services• Oilfield fabricators• Cementing and stimulation services

• Specialized oilfield trucking• Pipe coating and inspection services• Pipe and drill bit manufacturers• Oilfield equipment manufacturers• Oilfield environmental services• Oilfield rental stores• Financial advisors• Marketing professionals• Accounting services• Lawyers

Our Signature Events

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EDMONTON ENERGY FORUM

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Annual Report AwardsHeld each November, the Annual Report Awards Ceremony is an Oilweek initiative honouring the best annual reports in the oil and gas sector. For over 30 years, this event has promoted excellence in editorial and financial reporting in the Canadian oil and gas exploration and production, transportation, and service and supply sectors. In addition, we also celebrate the efforts of those companies who include sustainability reporting as part of their overall communications strategy.

Target Audience:

Top Projects AwardsAlberta Construction Magazine—which for more than three decades has been exclusively devoted to covering Alberta’s construction industry—has been featuring the province’s top construction projects in an annual issue since 2002. In 2011, we celebrated the milestone anniversary with an inaugural luncheon that recognized the creativity, innovation and hard work of Alberta’s 2011 top projects.

Target Audience:

when: November 2013

wheRe: Calgary, Alberta

TaRgeT aTTendance: 200

websiTe: oilweek.com/ara

alignmenT:

when: December 2013

wheRe: Calgary, Alberta

TaRgeT aTTendance: 200

websiTe: albertaconstructionmagazine.com/topprojects

alignmenT:

• Oil and gas executives from senior, intermediate and junior companies

• Financial institutes

• Marketing and communication firms

• Graphic and media designers

• Printing houses

• Integrated petroleum companies

• Executives from emerging oil and gas companies

• Service and supply executives

• Midstream and pipeline companies

• Government and public sector representatives

• Construction contractors

• EPCMs

• Engineering firms

• Architectural firms

• Interior decorators

• Consulting engineers

Attendees of the 2011 Annual Report Awards Luncheon enjoy dessert before the

awards presentations begin.

Master of ceremonies and vice-president of JuneWarren-Nickle’s

Energy Group, Rob Pentney.

Awards were presented to the winning company—and annual report designer— for each category.

Our Signature Events

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Upcoming Events

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Canadian Cleantech Summit FALL 2013Building on the highly successful inaugural GHG Reduction Summit in the spring of 2011—produced for Alberta’s Climate Change and Emissions Management Corporation (CCEMC)—JuneWarren-Nickle’s Energy Group and Glacier Media will be launching and hosting a new national clean technology conference with an (initial) primary focus on cleantech for the oil and gas industry.

This conference will be a gathering of cleantech entrepreneurs, energy industry buyers and users of cleantech, and investors who have an interest in the rapidly emerging cleantech innovations affecting air, water, land and tailings solutions for the oil and gas industry in western Canada.

The Canadian Good Business Forum SPRING/SUMMER 2014JuneWarren-Nickle’s Energy Group will launch western Canada’s first significant conference on sustainability and corporate social responsibility, with a strong focus on programming that will help energy companies improve their sustainability practices.

The event will provide both inspiration and tangible tools to help companies become more environmentally and socially sustainable, and do good through the incredible power of business. In an era of intense public scrutiny of environmental records and social responsibility, this event could not come at a better time to help Alberta companies step up and lead the world in doing good business.

This event is scheduled for the first half of 2014, with more details becoming available in early 2013!

Target Audience:• Cleantech entrepreneurs with air, water,

land and tailings solutions to benefit the oil and gas industry

• Energy service providers who have cleantech products or divisions

• E&P and EPCM cleantech buyers (supply chain team members)

• E&P and EPCM environmental and cleantech strategists and policy advisors

• Environmental policy leaders from all three levels of government

• Non-governmental organizations and universities who do work in energy cleantech

JuneWarren-Nickle’s Energy Group is continually evolving and developing a strategic

portfolio of events and conferences that target the buyers and decision makers of the

energy industry. We’re proud to introduce the following new events in the coming year:

NEW

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Edmonton220–9303 34 Avenue NW Edmonton, AB T6E 5W8tel: 780.944.9333 | fax: 780.944.9500toll free: 1.800.563.2946

Calgary2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4tel: 403.209.3500 | fax: 403.245.8666toll free: 1.800.387.2446

junewarren-nickles.com

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

2013 SPONSORSHIP DETAILS

JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.

For more information about spONsORiNG aN EvENT,

call 1.800.387.2446 or contact your

sales representative for more information.

2012

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Sponsoring an event provides a direct route to interacting with an exclusive audience. Our sponsorship packages have the option to take advantage of the following opportunities:

• Exclusive sponsorship of on-site property

• Advertising in JuneWarren-Nickle’s Energy Group publications

• Logo coverage in pre-event collateral, including email campaigns

• Verbal recognition by the emcee during main stage presentations

• Introduction of a keynote presentation

• Complimentary passes for company representatives and clients

• Logo presence on the events website

• Insertion into the delegate bags or folders

• Listing on the delegate app

• Brand recognition on signage

• Program guide advertising

• Promotional codes to provide discounts for your clients

• Complimentary editions of select JuneWarren-Nickle’s Energy Group magazines

• Exhibit space to promote products and services

• Logo coverage on on-site screens

Take your sponsorship online! With focused e-newsletters and event-focused websites, web ads and the app, digital brand exposure is one of the many benefits of sponsoring an event.