2013 Computer, Mobile Usage in Turkey

Turkey IT Patterns

Operator Data

Operator Usage

Contracted Users

0

0,15

0,3

0,45

0,6

Avea Turkcell Vodofone

0,263

0,507

0,229 0,25

0,507

0,244

2011 Q4 2012 Q4

Users Montly Usage (MOU) Minutes

0

275

550

825

1100


1011

733

1036

899

661

948

Operator UsagePrepaid/Contrat Shares

0

0,175

0,35

0,525

0,7


0,6410,625

0,558

0,6810,662

0,56

0,3590,375

0,442

0,3190,338

0,44

2011 Q4 Contract 2012 Q4 Contract 2011 Q4 Prepaid 2012 Q4 Prepaid

SMS/MMS

SMS, MMS Users (millions)

0

20

40

60

80

SMS MMS

73,1

46,6

73,3

39,7

2011 Q4 Contract2012 Q4 Contract

Mobile UsagePrepaid/Contract Mobile

Subscriber Shares

0

0,175

0,35

0,525

0,7

2011 Q4 2012 Q4

Contract Prepaid

Total Traffic By Type of Users

%9

%92

Personal Business

Mobile Usage

Contract Shares

0

0,15

0,3

0,45

0,6


0,282

0,519

0,199

0,276

0,529

0,195

2011 Q4 2012 Q4

Prepaid Shares

0

0,15

0,3

0,45

0,6


0,293

0,526

0,181

0,29

0,541

0,169

Mobile Usage

MMS Traffic in millions

0

17,5

35

52,5

70


10,04

56,66

6,44 7,36

62,6

3,32

Average Revenue Per User

19

20

21

22

23


21,7821,7

22,45

19,7719,7

20,5

2011 Q4 2012 Q4

Mobile PenetrationMobile Penetration

0

0,2

0,4

0,6

0,8

3G Subscribers 2G Subscribers

0,24

0,439

0,3080,349

2012 Q1 2013 Q1

Phone TypesAustrallia

Brasil

China

India

Italy

Russia

South Korea

England

USA

Turkey

0 0,2 0,4 0,6 0,8

0,38

0,3

0,61

0,23

0,51

0,27

0,8

0,25

0,44

0,31

0,09

0,09

0,2

0,1

0,11

0,11

0,09

0,09

0,21

0,04

0,53

0,61

0,19

0,67

0,37

0,62

0,1

0,66

0,36

0,65

Smartphone Multimedia Phone Phones with limited features

Second Phone Usage

0

0,15

0,3

0,45

0,6

2012

0,070,11

0,160,160,170,2

0,350,36

0,480,51

Australlia Brasil China India Italy RussiaSouth Korea England USA Turkey

Facebook

Facebook User - Gender, Age

Gender

%60

%40

MaleFemale

Age Range Mobile Usage

%14

%43 %15

%15

%12

13-18 19-25 26-3536-46 45+

Cities

%17

%20%63

IstanbulAnkaraIzmir

Facebook Turkish Usage Patterns

Upload & Share Pics

Share others’ videos

share article links

upload and share videos

share blog links

0 0,175 0,35 0,525 0,7

0,28

0,33

0,29

0,28

0,62

0,37

0,4

0,32

0,39

0,58

Smartphone Tablet

Facebook Turkish Community Usage Patterns

Chat

Commenting Friends

Commenting Photos

Writing Daily Activities

Checking In places

Talk about products

Ask about products to communities

0 0,15 0,3 0,45 0,6

0,23

0,29

0,38

0,42

0,36

0,45

0,55

0,29

0,32

0,4

0,47

0,44

0,37

0,55

Smart Phone Tablet

Facebook Brand Usage Patterns

Click Like Button

Following Brand Pages

Sharing Brand Videos

Sharing Brand Pictures

Using Brands’ Apps

Commenting Brands

Writing Claims

Purchasing

0 0,105 0,21 0,315 0,42

0,21

0,22

0,25

0,23

0,38

0,25

0,32

0,41

0,31

0,26

0,32

0,27

0,35

0,26

0,37

0,4

Smartphone Tablet

Twitter

Twitter Traffic By Device

Twitter Trafic by Device (Times)

0

100

200

300

400

2012

30

170

220

270

310

Blackberry Android iPhone Mobile Web iPad

Twitter Turkish Community Usage Patterns

Chat

Commenting Friends

Commenting Photos

Writing Daily Activities

Checking In places

Talk about products

Ask about products to communities

0 0,1 0,2 0,3 0,4

0,1

0,14

0,17

0,2

0,23

0,28

0,34

0,16

0,19

0,23

0,19

0,23

0,33

0,33

Smart Phone Tablet

Twitter Turkish Usage Patterns

Upload & Share Pics

Share others’ videos

share article links

upload and share videos

share blog links

0 0,1 0,2 0,3 0,4

0,1

0,1

0,14

0,18

0,29

0,14

0,07

0,09

0,23

0,35

Smartphone Tablet

Twitter Brand Usage Patterns

Click Like Button

Following Brand Pages

Sharing Brand Videos

Sharing Brand Pictures

Using Brands’ Apps

Commenting Brands

Writing Claims

Purchasing

0 0,065 0,13 0,195 0,26

0,1

0,08

0,1

0,15

0,14

0,13

0,12

0,16

0,09

0,14

0,14

0,16

0,1

0,26

0,21

0,16

Smartphone Tablet

Mobile Advertisement Revenues

Mobile Advirtisements

Mobile Screen Ads

SMS/MMS

0 22,5 45 67,5 90

38

49

87

34

34

68

30

20

50

25

11

36

19

6

25

17

3

20

2010 2011 20122013 2014 2015

2011-2012 TR Internet - Mobile Ad. Spending

0

250

500

750

1000

Internet Web DIsplays Mobile Displays SMS

2511

374

943

196

294

721

2011 2012

Advertisement TypesOnly Text

Voice/Audio

I can share my info regarding my interests

I like ads that provide free service

Like location relation ads

I like ads showed in the app

0 0,15 0,3 0,45 0,6

Australlia Brasil China IndiaItaly Rusia South Korea EnglandUSA Turkey

Sectoral Economic Returns CTR

2012

0 0,09 0,18 0,27 0,36

0,27

0,36

0,26

0,28

0,31

0,36

0,32

0,16

Technology Services E-trade AutomotiveTelecommunication Construction Food Finance

Advertisement Economic Returns CTR

2012

0 0,2 0,4 0,6 0,8

0,15

0,75

0,34

Average Max Min

Link Forwards

%29

%4

%21%10

%36

Click to VideoApp StoreWeb SiteClick To smsMobile Sms

Mobile Ad Visibility

0

0,2

0,4

0,6

0,8

At least once a day Weekly Monthly Less than once in month


Mobile Market Data

0

14.000.000

28.000.000

42.000.000

56.000.000

70.000.000

1960 1970 1980 1990 2000 2005 2006 2007 2008 2009 2010 2011

Turkey Mobile cellular subscriptionsTurkey Telephone linesTurkey Fixed broadband Internet subscribersKorea Mobile cellular subscriptionsKorea Telephone linesKorea Fixed broadband Internet subscribersSmart Phone Penetration in Turkey

Korea

Denmark

Finland

Norway

USA

Luxemburg

New Zelland

Estonia

France

Czech

Canada

Germany

Greece

Belgium

Slovenia

Hungary

Turkey

OECD Average

0 27,5 55 82,5 110

Immobile Data UsageMobile Data Usage

2009-2012 Smart Phone Usage

0

7500

15000

22500

30000

2009 Q3 2010 Q1 2010 Q3 2011 Q1 2011 Q3 2012 Q1 2012 Q3

22108

19064

1540314154

107088766

68705590

43873274262921051080275

User Amount Data Usage 9% Trendline

Mobile Penetration %Finland

PortugalAustralliaDenmark

SwedenItaly

GermanyGreece

SwissNorwayEnglandBelgiumHolland

SpainFranceTurkey

0 45 90 135 180

90

108

113

114

120

123

129

130

139

139

152

156

158

162

167

180

2012

Smartphone Usage

0

7,5

15

22,5

30

Smartphone Penetration by Age

16-24 25-34 35-4445-64

%8

%20

%29

%24

%18

0-3 Months 4-6 Months7-12 Months 1-2 Months2 Months

Smartphone by Age

0

0,225

0,45

0,675

0,9

16-24 25-34 35-44 45-64

0,45

0,64

0,73

0,66

0,44

0,65

0,780,72

0,09

0,16

0,240,3

0,49

0,66

0,860,86

0,27

0,380,43

0,490,54

0,70,72

0,59

0,060,090,120,14

0,51

0,63

0,75

0,82

0,22

0,370,40,41

0,51

0,69

0,760,77


Smartphone by Gender

0

0,2

0,4

0,6

0,8

Male Female

0,550,52

0,67

0,54

0,210,17

0,680,65

0,44

0,31

0,66

0,57

0,130,07

0,74

0,57

0,43

0,27

0,640,67


Smartphone Usage

0

20

40

60

80

Smartphone Usage Reasons

3

3738

9

22

69

50

33

78

SMS e-mail Instant Message SNS Online MusicVideo Apps Web Shopping

Smartphone VS Tablet Usage

Ownership

Use for business

Use for Personal Reasons

Use for Both

Mobile Internet Usage

Wifi Usage

Will buy in 12 months

0 0,225 0,45 0,675 0,9

0,35

0,75

0,49

0,78

0,2

0,014

0,4

Smartphone Tablet

Smartphone VS Tablet

Email

SNS

Search Info

Location Services

Online Music

News & Sports

Banking

Video

Shopping

Others

0 0,2 0,4 0,6 0,8

0,7

0,29

0,47

0,44

0,56

0,51

0,59

0,66

0,77

0,74

0,5

0,2

0,4

0,42

0,5

0,52

0,55

0,66

0,74

0,77

Smartphone Tablet

SNS on Mobile VS PCIndia

Endonesia

Israil

Hong Kong

Malesia

Korea

Turkey

Denmark

Spain

Austria

Norwey

Taiwan

Russia

Germany

Czech

0 20 40 60 8042

4830

4241

5352

6642

5551

4750

55535353

6254

5059

6557

6673

3549

6570

67

2433

3737

394040

424243

4545

515151515152

5455

5858

6263

666768

7374

76

Smartphone PC

Consumer Analysis

21% 47%

Easy Buyers: 24% Only buy after broken: 7%

Questionnaire Results For Mobile Usage

Smartphone By GenderSingapore

Hong KongChina

NorweySwiss

FinlandKorea

USAEnglandTailand

ItalyPolland

AvustralliaGermany

TaiwanEndonesia

South AfricaTurkey

JapanMalesia

0 17,5 35 52,5 70

0

8

16

17

19

24

24

26

29

29

30

33

34

34

35

36

36

39

40

63

11

0

12

14

15

29

13

17

18

19

25

28

28

20

23

24

31

32

31

62

Female Male

Long Session Internet Usage

Hong KongChina

TailandTurkey

SingaporeJapan

EndonesiaFranceCzech

USAAvustrallia

AustriaKorea

DenmarkPolland

0 15 30 45 60

1719

2021

24242424

2525

2729

3030

3131

3233

3434

3739

4142

4344

4848

5355

Long Sesssion Usage

App Usage

JapanKorea

SingaporeSweden

SwissHong Kong

DenmarkIsrail

NorwayFrance

EnglangUSA

HollandGermany

ItalyMalesia

SpainCzech

FinlandIndia

EndonesiaTailandTurkey

0 12,5 25 37,5 50

13

14

14

15

17

17

16

21

20

22

23

24

27

29

30

31

30

30

29

35

36

43

47

10

10

11

10

10

11

15

16

17

21

23

23

20

25

25

24

26

28

31

30

41

42

38

Female Male

Why Do You Use?

Coupon for Shopping

Real Estate

Travel Search

Banking

Location Services

Read News

Search

Email

Internet Surfing

Pictures/Photos

0 20 40 60 80

18 - 29 30 - 49 Ages Total

Video Services Smartphone VS PC

IndiaIsrailItaly

MalesiaChina

TurkeySwiss

EndonesiaCzech

EnglandGermany

HollandFranceSwiss

Findland

0 15 30 45 60

Smartphone PC

Email UsageIndiaUSA

SingaporeEndonesiaDenmark

HollandFranceAustria

SpainChina

SwedenAustrallia

TurkeyCzechTailand

0 22,5 45 67,5 90Smartphone PC

Mobile Shopping

ChinaEndonesia

Hong KongTaiwanKorea

SwedenIsrail

FinlandRussiaTurkey

0 15 30 45 60

Mobile Shopping

I Used A Coupon for Shopping

China

Japan

Taiwan

Malesia

Sweden

Turkey

Spain

Czech

Norway

Hollanf

0 15 30 45 60

46

78

91010

1111

1212

1313

141414

1516

1719

2021

222424

3540

4347

53

Used mobile Coupon for Shopping

I Recognize Mobile Ads

TailandTurkeyChina

SingaporeRussiaTaiwan

JapanFinland

AustralliaIsrailSwiss

Hong KongGermanyDenmarkNorwey

0 17,5 35 52,5 70

1515

182223

25252626

28282930

33343435

373940

424647

494949

5559

6167

Mobile Advertisements

Most Recognizable Ads

0

12,5

25

37,5

50

Turkey Average 18 - 29 30 - 49 Female Male

55465

30

24

18

32

27

38

2928

3734

212220

2221

32

2625

3229

37

4548

35

40

Search Engine Apps WebsitesVideo Site Videos Other

2013 Computer, Mobile Usage in Turkey

Business

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