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2013 Business Blogging Statistics - success but mostly failure
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Transcript of 2013 Business Blogging Statistics - success but mostly failure
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how many marketers can really keep an
updated blog?
New Blogging Statistics for 2013
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802people in charge of marketing
at a small or medium sized business were asked…
(Surveyed July-August 2013)
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“Do you have an updated company blog? (more than 3 blog posts
in the last year*)”
*not a very high benchmark!
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%
said they were unable to keep an updated blog
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In the UK…
%
said they were unable to keepan updated blog
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In the USA…
%
said they were unable to keepan updated blog
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And in Canada…
%
said they were unable to keep an updated blog
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40%30%
22%
60%70%
78%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UK US Canada
Updated Blog No updated blog
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Males were ‘better’
than femalesat keeping an
updated blog…
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32% of male marketers said they
had an updated blog, compared to
27% of female marketers
♂ ♀
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32% 27%
68% 73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Updated Blog No updated blog
♀♂
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Marketers between
25-34 years of age were ‘best’ at keeping
an updated blog…
41% said they had a blog
which is updated
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25%
41%34%
27% 28%17%
75%
59%66%
73% 72%83%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18-24 25-34 35-44 45-54 55-64 65+
Updated Blog No updated blog
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However…
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3 blog posts a year isn’t all that much for a business
marketer…
so we then asked
200 marketers…
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“Do you have an updated company blog?
(more than 12 blog
posts in the last year)”
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%
said they were unable to keep an updated blog…
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…just 1% more than
marketers who said they were able to keep a blog
of over 3 posts a year!
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30% 29%
70% 71%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
3+ posts a year 12+ posts a year
Updated Blog No updated blog
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Which suggests thatnumber of posts on a blog is
almost irrelevant
If businesses are blogging, they are either doing
it well…
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…or failing completely
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better, easier business blogging
https://home.passle.net/index.php/the-state-of-business-blogging/
For more stats…
www.passle.net