Redesign for Sustainability 2012 Asian Smart Living International School Report 3736

A Journey BaimiRedesign for Bai-mi Clogs Village

Mentor / Eui-Chul Jung _ Korea

Seed Teaching Assistant / Yu-Chun (Jill) Wang _ Taiwan

Team members / Junichi Ishigaki _ JapanFons van der Sommen _ NetherlandsTzu-Hsuan Yang _ SingaporeWan-Chi Chang _ TaiwanJui-Yen Lin _ Taiwan

Redesign for Sustainability 2012 Asian Smart Living International School Report 3938

We experienced several activities and interviewed di�erent people at Bai-mi village. First, we talked to an old couple who contributed to building the nature walking path in Bai-mi. They had a lot to share about local history, but unfortunately there was a language barrier. We then decided to split into two groups. One group talked to the town representative, and the other group did an in-depth tour. The touring group visited a cement factory nearby, where they met an old farmer. She was working on her vegetable patch, and she happily told us that she will harvest them for herself. The juxtaposition between her homey vegetable garden and the stark factory building gave us a fresh perspective on the place. After our interviews, we returned to Yilan University.

DISCOVER

DEFINE

At the university, we sat together and shared our pictures and interview results with each other. Then we analyzed our results by using the SWOT method, further dividing each section into subsections of product, service, and pro�t. Then we determined positive and negative aspects of our �ndings. We hope to mitigate the negative aspects through our new designs. We also analyzed our interviewee's responses thoroughly, hoping to determine the reasons behind their answers. First, the villagers of Bai-mi are cooperative with each other. Their close kinship is both a source of pride and strength. However, they lack resources and they must import wood from Canada to make their distinctive wooden clogs. Their skills are basic and they cannot yet be called artisans. The emigration of village youth and the general unattractiveness of the area to visitors are also serious problems that must be dealt with. Besides building on the wooden clog concept, we realized that the visual e�ect created by the combination of the nearby factory and the rural scenery can also be considered an attraction.

Redesign for Sustainability 2012 Asian Smart Living International School Report 4140

Next, we brainstormed collectively for solutions to the problems mentioned above. We used a technique called "Five Ideas", which each person wrote down his or her idea quickly on a piece of paper, and handed it to the person on their right. The person who received it either commented on the idea or added more details to it. We repeated this until the original writer got her or his paper back. After sharing ideas, we selected the idea which had the most protential by voting. As we delved deeper into each of these ideas, we merged together divergent viewpoints and got rid of extraneous information. In this sense, the process is similar to cells diving and merging together again.

DEVELOP

Although Bai-mi village is close to a train station, it does not seem to have many visitors. This is because there is a lack of publicity and information available for tourists. In order to make Bai-mi more visible to the outside world, we created a graph of loops that link the village itself with visitors and products, and set up partnerships with other communities. A service which links together these four areas will be sustainable over the long-term. We continued to use this graph to gauge the effectiveness of our service design, and we hoped that it can be applied to other Taiwanese communities as well. Our goal was to design a service that encourages villagers and visitors to interact with each other, and for visitors to share their experiences with their friends back home. Hence, we wanted to design a line of postcards with QR codes that link to individual accounts. Each visitor can store their unique photos and memories of Bai-mi in their account, and send the postcard to their friends. Their friends can then, just by scanning the QR code, gain access to an individualized impression of Bai-mi. Maybe they will then be inspired to visit Bai-mi themselves!

DELIVER

FINAL PRESENTATION

DESIGN GOAL

Creating a Sustainable Service Design for the Baimi Community:

Assist the village in

networking with nearby

businesses and communities

Modern technology can

connect with youngsters

Provide a reliable

platform for publicity and

promotion

Current materials and

practices can be used to

create a sustainable framework

Service Framework of A Journey Baimi

Context

Visitors&

Outsiders

PartnersGovernment wants

to preserve local culture

Create awareness

Empathy for tradition

Go to Baimi Y/N ?

Friends Family see/read

Money to preserve the local culture

More people come to visit

Baimi becomes more accessible

Search information about Baimi

E�ort to preserve culture

Baimi Community

Interaction with information

Railroad Connection

Postcard

This service framework wants to illustrate what Baimi Community can do and its relation between di�erent stakeholders.

SERVICE FRAMEWORK

Our service design creates a loop, which is a connection amongst the community, visitors, context and partners.

Community --- Visitor

Using our special postcards, visitors can share their own experiences with their family and friends back home, which ser ves to generate more interest in the region.

Visitors &Outsiders

Baimi Community

Postcard

Go to Baimi Y/N ?

Friends Family see/read

Search information about Baimi

Community----Context

Our service design must be based on preserving the local culture, since this is the main attraction for visitors. At the same time, it can boost the morale for the local residents.

Context

Baimi Community

Interactionwith

information

E�ort to preserve culture

Empathy for tradition

Create awareness

Community----Partners

By establishing ties with the local railway office and local government, the site can promote itself and attract more visitors.

Partners

Baimi Community

RailroadConnection

Money to preserve the local culture

Baimi more accessible

More people come to visit

FINAL PRESENTATION

Baimi postcard

New customer journey

Clog MuseumVisitor

Clog Activities Jiangmou Tree

Baimi Pathway Craft Classroom

Friends

Send Postcard

Go Home

The visitor begins his or her journey after receiving a special postcard and unique account. By looking at the visitor information available via the QR code, people can gain further appreciation for the site. Then, recipients of the postcard can relive their friend's journey, and consider making a trip themselves.

DESIGN CONCEPT

Through the QR code, visitors can gain access to detailed information about the individual attractions in the area.

Visitors will have individualized accounts, and they can upload photos or other media through their smartphones during the trip. Recipients of the postcards can log on to the same accounts and experience the journey vicariously.

Visitors can make their own stamp in the shape of a wooden clog and decorate their postcards with it.

STORY BOARD