2012 PACE BDC Schedule of Courses (July-Dec)

Business Development Center& Women’s Business Center

SCHEDULE OF COURSES

& WORKSHOPS

JULY - DECEMBER 2012

Online Registration Available at www.pacelabdc.org or Call Us at (213) 353-9400

PACE BDC El Monte O�ce11100 Valley Blvd, Suite #208El Monte, CA 91731Tel: (626) 442-8668Fax: (213) 442-1199

PACE BDC offers a wide variety of programs and services where today’s aspir-ing entrepreneur or budding small business owner can start, grow or strength-en their business. PACE BDC programs also provide opportunities for small business owners to connect with one another and find resources that will illu-minate the path to success. At PACE BDC, we strive to offer a comprehensive array of workshops and courses that meet the needs of our clients and keep them coming back for more. Furthermore, we believe in a hands-on approach

to business assistance and endeavor to deliver programs that focus on the implementation of knowledge gained. Knowledge may be power but practice is the key that unlocks the door to success. Speaking of doors…ours are always open to you and we invite you to join the thousands of entrepreneurs that have benefited from PACE BDC programs and sign up for a class today. We are here to serve you and look forward to seeing you at our business development center.

| PACE Schedule Of Courses: July - December 2012

PACE WBC is in its 8th year as an SBA Women’s Business Center. The mission of PACE WBC is to advance the economic wealth of women through delivering quality programs that build successful businesses and promote asset accumu-lation. PACE WBC’s programs and services are designed to provide motivated enterpreneurs and small business owners with access to resources, training, capital, and support to advance them to the next level of success.

PACE is a nonprofit 501 (c)(3) community development corporation founded in 1976. Over the past 36 years PACE has provided assistance to more than 800,000 low-income, ethnic minority residents of the Los Angeles area. PACE provides individuals and families with the tools and opportunities to enable them to become economically self sufficient. Today PACE’s scope of services includes workforce development, business development, financial education and asset building, environmental services, early childhood education, afford-able housing and home repair services. For more information about PACE

please visit www.pacela.org.

Kerry Doi President & CEO

Namoch Sokhom Director, BDC

Swann DoDirector, WBC

WELCOME TO PACE

PACE Business DEVELopment Center (BDC)

PACE WOMEN’s BUSINESS CENTER (WBC)

Registration Information .......................................................................................................Enrollment RequirementsPayment & Refund PoliciesParking & Location Information

Other PACE BDC Services ......................................................................................................PACE BDC Membership Credit & Homeownership Counseling ..........................................................................Volunteer Income Tax Assistance (VITA) Business Loans & Financing

List of Courses ......................................................................................................................Business Development Entrepreneur Training Program (ETP) Advanced Entrepreneur Training Essentials

Marketing Essentials Finance Essentials ............................................................................................Business Plan Essentials

Understanding Taxes ....................................................................................................Small Business Tax Workshops Federal/State Payroll Tax Seminars

Quickbooks Training Seminars .....................................................................................Procurement Boot Camp .............................................................................................Knowing Your Credit .................................................................................................... Basic Personal Credit Workshop Advanced Personal Credit Workshop Business Credit Workshop .....................................................................................Group Mentoring Sessions Social Media Workshops ..............................................................................................Workshops Sponsored by IKEA Burbank ....................................................................

Se Habla Español ................................................................................................................Staff Directory......................................................................................................................

PACE Schedule Of Courses: July - December 2012 |

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Questions? Call us at (213) 353-9400. Online Registration Available at www.pacelabdc.org

TABLE OF CONTENTS

Due to limited space, it is MANDATORY to RSVP for all of our workshops, trainings, and courses. Please select one of the following 4 ways to enroll:

1. Preferred Method: You can visit www.pacelabdc.org, go to the calendar, find the start date of the event you would like to register for, and fill out theregistration form. If there is a course fee you willbe directed to a PayPal page. It is not mandatoryto pay by PayPal, but priority will be given to thosewho register and pay for classes in advance.

2. You can call our office at (213) 353-9400 and give the name of the workshop or course you would like to enroll in and you will be directed to the appropriate coordinator.

3. You can also email our receptionist at Zoraida Cruz at [email protected]. Please put the name of the workshop or course you want in the subject line. The appropriate coordinator will get back to you.

4. Lastly you can come to our office during regular office hours (M-F 8:30am-5:00pm) to pay for and enroll in courses/workshops.

ENROLLMENT REQUIREMENTS

Depending on the course you are enrolling in, onceyou submit your initial registration you may beasked to fill out additional enrollment paperworkand to provide copies of certain documentation(e.g., a copy of your Drivers License or CaliforniaID, verification of your address and personal orhousehold income, business licenses if applicable).All of this information is kept confidential and isonly used so that we can meet our own fundingrequirements. We thank you in advance for yourcooperation.

PAYMENT POLICY

We require that course payments are made infull by the date of the first class. To secure your

place in the class we recommend that you pay inadvance as priority will be given to those whohave prepaid. Special considerations can bemade for those in need – if this fits your situationplease feel free to discuss the options with thecoordinator in charge of the course you would like to enroll in. Payments can be made when you enrollonline (www.pacelabdc.org). Checks made out to “PACE” can be mailed or dropped off at the office(1055 Wilshire Blvd, Ste 900B, Los Angeles, CA90017). Please make sure to note which courseyou are paying for on your check memo line andrefrain from mailing cash.

REFUND POLICY

1. For courses that have more than one sessionthe refund must be requested in writing beforethe third class session. If a full refund is requestedany course materials given must be returned,otherwise there is a cancellation fee of up to 50% the cost of the class.

2. For single session workshops the fee will berefunded if the individual did not attend theworkshop and requests the refund in writing 5days prior to the beginning of the workshop.

PARKING & LOCATION INFORMATION

Unless otherwise stated, all workshops will beheld at PACE’s Downtown LA office: Parking forworkshops WILL NOT be validated so pleasenote the parking fees in the area. Parking inthe building is $1.75 for every 15 minutes with a $14maximum. There are also several lots surroundingthe building that are $5 – Modern Parking and Joe’s Auto Parts (both on Bixel St. between 6th & Wilshire). Metered street parking is also available and free after 6 PM.

PACE Business Development Center (BDC)1055 Wilshire Blvd, Suite #900B(cross street is Bixel)Los Angeles, CA 90017

REGISTRATION INFORMATION


BUSINESS START-UP ORIENTATIONPACE WBC hosts a Business Start-up Orientation twice per month for anyone who is interested in starting a business and needs some assistance. This is a great opportunity to find outwhat it takes to be an entrepreneur, what typeof licenses and permits are required, and whatitems you need to prepare in advance in order toget started. You will become familiar with all ofthe services that PACE offers, learn what pitfallsto avoid, and find out what business owners need toknow before they begin spending money in theirbusiness. You will be able to provide answers toquestions such as, is this idea feasible? No secondguessing! Come in and have all of your questionsanswered at the Orientation at no cost. Please callour receptionist to enroll in one of our scheduledOrientations at (213) 353-9400.

ONE-ON-ONE COUNSELINGMeet with one of our experienced business counselors in order to assess your most pressingbusiness needs. Whether you need a loan or help writing a business plan, our staff will sit down with you to discuss how we can tailor our services to meet your needs.

MICROTEAM CONSULTINGIn addition to our own team of BDC consultants,we also have recruited a pool of talented andknowledgeable business experts that can meetwith you to help you with a variety of businessissues. We have consultants that specialize inthe following areas: business plan development,feasibility assessment, strategic planning, marketanalysis, advertising and promotions, sales, websitesand internet marketing, cash flow planning, costanalysis and pricing, taxes and accounting.

BUSINESS MICROMENTORINGPACE BDC is an affiliate member of theMicroMentor program. MicroMentor is a freeonline service that connects small businessowners with business mentors. MicroMentorputs experience to work by offering business

professionals meaningful volunteer opportunitiesand by offering entrepreneurs one-on-one adviceto help build successful businesses.To visit PACE BDC’s MicroMentor pageand become or find a mentor, go tohttps://www.micromentor.org/groups/groupHome/8.

PACE BDC MEMBERSHIP

The PACE BDC Membership provides a 50% discount to anyone interested in taking several classes or workshops.

HOW DO I QUALIFY?You must be a business owner that has been in business for at least 6 months with a minimum annual revenue of $2,500. Qualified business owners must register for any classes/workshops in advance. Members will receive a 50% discount on the first registered class as well as future classes for a period of one year.

HOW DO I SIGN UP?Potential members should register at least 5 days prior to the start of their selected class by calling us at (213) 353-9400. We will need proof thatyour business has been in operation. To satisfythis request, please provide one (1) of the following documents:

1. Business License 2. Fictitious (DBA) name or article of incorporation (if Corporation)3. Employer Identification number4. Seller’s Permit 5. Most recent Tax Return or 6. Copy of your business plan

HOW DO I RENEW MY MEMBERSHIP?Renewing your membership is very easy. Allyou need is to contact and schedule a meetingwith your Business Counselor who can assist you in completing a renewal form. You will need to bring in a copy of your updated Business License, or your most recent business tax return.

OTHER PACE SERVICES


WHAT ARE THE BENEFITS?Once you are student member, you will receive:

• One free class/workshop• One hour counseling session with a business counselor• 50% off for all future classes/workshops offered at PACE within the fiscal year

CREDIT & HOMEOWNERSHIP COUNSELING

Credit Counseling:PACE BDC recognizes the importance that creditplays in the lives of our clients and the frustrationof trying to understand it. We are here to help youdemystify the world of credit. In order to receivefree one-on-one credit counseling we require thatindividuals first attend the 2 hour introductoryworkshop, Your Credit Score, where you will learnthe basics about credit and credit repair. In theworkshop, you will also learn about our IndividualDevelopment Account (IDA) Program can help you to establish or rebuild your credit score.

Homeownership Counseling:Homeownership is an important goal for many of the individuals and families in our community. To help individuals and families achieve this goal, PACE BDC offers Homeownership Counseling to help assessyour financial situation and set a plan topurchase a home. In the counseling session(s),your counselor will conduct an assessment of yourfinancial situation and evaluate your finances for ahome purchase and make a referral to agency/banks/broker/non-profit organizations that canassist you in the process. Our counselors can alsohelp you to understand credit, pros and cons ofhomeownership, mortgage loans, governmentassistance programs, shopping for a home, andmanaging your finances to keep your home.

Volunteer Income Tax Assistance (VITA) Program:PACE BDC offers free tax preparation assistance tolow-and moderate-income individuals and families,and helps qualifying taxpayers to claim EarnedIncome Tax Credit (EITC), Child Tax Credits, othercredits and refunds. During our VITA Programwe encourage “unbanked” participants to opena bank account and teach them the benefits ofbuilding a relationship with a financial institution. We also assist participants in setting up Direct De-posit services for faster access to their tax refunds and credits. Finally, we help business owners (sole proprietors) in filing their Schedule C andSchedule C-EZ. PACE VITA program operatesfrom January – April.For more information please go towww.pacelabdc.org or call (213) 353-9400.

BUSINESS LOANS & FINANCING

PACE SBA Microloan Program:PACE offers Microloans to qualified small businessowners in need of working capital. Qualified applicants may receive loans of $500 to $150,000 to start-up or expand their business at an interest rate of 7.75%. The loan term ranges from 12 to 60 months with no penalties for prepayment of a loan. For more information, please contact Dandan Shan (Loan Manager) at (213) 989-3153 or [email protected], or call (213) 353-9400 to set up an appointment.

SBA Financing Programs:The U.S. Small Business Administration (SBA)provides a number of financial assistanceprograms for small businesses. PACE business counselor are trained to help you navigate through these programs to find the right one for you and to assist you with the application process. Go to www. sba.gov and click on SBA Loan Programs for more information about the SBA, their various programs or their eligibility requirements. To schedule an appointment with one of our business counselors call us at (213) 353-9400.


This is a 25-hour business start-up course for entrepreneurs that want to start a new business but don’t know where to begin. It is an indispensable part of any entrepreneurial endeavor as it allows one to “make mistakes on paper” rather than in the real world. Participants can also take advantage of our free business counseling services in order to help them complete their business plan, receive the proper licenses and permits, and apply for start up business loans.

COURSE CONTENT INCLUDES:

• Entreprenurial Keys to Success • Licensing & Permits

• Business Plans • Small Business Taxes

• Pricing • Accounting / Recordkeeping

• Sales & Marketing • Budgeting & Cash Flow Management

• Legal Aspects • Business Finance

• Choice of Entity • Business Loans & Access to Capital

DATES: TUESDAYS & THURSDAYS AUG 14 - SEP 13 6:00 pm - 8:30 pm

TUESDAYS & THURSDAYS NOV 6 - DEC 13 8:30 am - 11:00 am

LOCATION: PACE Business Development Center / Women’s Business Center

This series of 3 courses focuses on Marketing, Finance and Business Plan Essentials and is an intensive business development seminar for entrepreneurs who have successfully completed the Entrepreneur Training Program (ETP), or business owners, with one year of successful operations, who want to expand their business to a greater level of success. This is an interactive and participatory seminar focused on real world business needs. You can choose to register for all three seminars or pick and choose.

Marketing Essentials is about helping business owners and entrepreneurs understand the core elements of the marketing mix - your customer, your marketplace, your product or service - and how to effectively deliver the right message to your target audience at the appropriate time. We’ll start by helping to refine your “brand” and message, then explore tactical solutions to reach your customers through effective advertising, public relations, grassroots programs, events, sales promotions and cause-related marketing campaigns. By the end, you will create a solid marketing plan that you can apply to your business that will help raise awareness, drive sales and move your business forward.

BUSINESS DEVELOPMENT COURSES


ENTREPRENEUR TRAINING PROGRAM

ADVANCED ENTREPRENEUR TRAINING ESSENTIALS

fee: $150

Member fee: $60 | non-member: $120Marketing Essentials (6 sessions)


Session 1: Branding Session 4: Event / Grassroots Marketing

Session 2: Advertising Session 5: Strategic / Sales Promotions

Session 3: Public Relations Session 6: Cause Related Marketing

DATES: 6 MONDAYS TBA 6:00 pm - 8:00 pm


GET CONTROL OF THE FINANCIAL ASPECTS OF YOUR BUSINESS!Enroll in this course and learn how to take control of your business finances and be confident with your numbers! Participants will identify areas for improvement in their current financial management system, set realistic expense targets and sales goals for their business, learn practical recordkeeping tips and how to use financial information to make better business decisions.


Session 1: Principles of Financial Management Session 4: Inventory Management & Pricing

Session 2: Profit & Loss Statement/Trend Analysis Session 5: Improving Cash Flow & Projections

Session 3: Balance Sheet/Balance Sheet Analysis Session 6: Financing A Bussiness-Access to Capital

DATES: 6 TUESDAYS AUG 21 - SEP 25 6:00 pm - 8:00 pm


It’s time for your business to have a solid and complete roadmap! Participants will identify areas for improvement in their current business model, set realistic goals for their business over the next 1-5 years and create a comprehensive business plan that outlines strategies to be implemented and followed in order to meet their set objectives. Classes will focus on 3 main topics: Business, Finance and Marketing. In the final session, participants have the opportunity to present their plans to a panel of small business lenders and business consultants.COURSE CONTENT INCLUDES:

Session 1: Introduction & Getting Started Session 5: Operations & Magement Plan

Session 2: Company & Product Overview Session 6: Financials & Funds Required

Session 3: Market Analysis Session 7: Final Presentation

Session 4: Marketing & Sales Plan

DATES: 7 WEDNESDAYS SEP 26 - NOV 7 6:00 pm - 9:00 pm


FINANCE Essentials (6 sessions) Member fee: $60 | non-member: $120

BUSINESS PLAN Essentials (6 sessions) Member fee: $60 | non-member: $120

BUSINESS DEVELOPMENT COURSES



This workshop will give business owners an overview of federal tax rules and requirements related to operating a small business. The focus is on understanding what is legally required while also learning how to minimize tax obligations. Participants will also learn how to incorporate tax planning into their business operations in order to minimize their tax burdens.

DATES: MONDAY AUG 13 9:00 am - 12:00 pm

THURSDAY SEP 27 6:00 pm - 9:00 pm

TUESDAY * NOV 6 9:00 am - 12:00 pm

THURSDAY DEC 4 6:00 pm - 9:00 pm

LOCATION: PACE BDC/WBC, * This class offered at IKEA Burbank

This workshop will cover both Federal and California payroll tax reporting requirements, reporting forms, employer obligations, payment requirements, and independent contractor reporting requirements. You will learn about forms such as the DE6, DE7, 940, 941, 1099, W-2, W-4, and W-9.

DATES: TUESDAY JUL 12 9:00 am - 3:00 pm

THURSDAY SEP 20 9:00 am - 3:00 pm

THURSDAY NOV 15 9:00 am - 3:00 pm


SMALL BUSINESS TAX WORKSHOPS MEMBER FEE: $10 | Non-member: $20

FEDERAL/STATE PAYROLL TAX SEMINARS FREE

UNDERSTANDING TAXES

IN PARTNERSHIP WITH:

When trying to understand business taxes, it pays to seek the best advice.

Join us for our QuickBooks Training and Support forums. Whether you are new to QuickBooks or need on-going support - these workshops are for you! This is a series of 4 different QuickBooks lessons per session that we offer on a rotating basis. We open up the session for Q&A - so bring all of your questions and keep coming back to join us for the intermediate and advanced-level courses.

• QuickBooks I: Introduction and getting started / setting up QuickBooks• QuickBooks II: Entering Sales & Invoices: Receiving payments & making deposits,

entering & paying bills, tracking & paying sales tax• QuickBooks III: Customizing reports & analyzing financial data• QuickBooks IV: Tracking time & payroll / inventory , estimating & progress invoicing

customizing forms & writing QuickBooks letters

DATES: 4 TUESDAYS JUN 12 - JUL 3 10:00 am - 12:00 pm


This QuickBooks training class covers the fundamentals of using QuickBooks to track the finances of a small business. Students will learn how to set up a new company, work with lists, set up/ purchase & manage inventory, process invoices, work with bank accounts, process payments, enter and pay bills, and use online banking. Answers to your QuickBooks questions on tips and tricks, prepare and interpret important financial reports, create your company’s books from “scratch”, set up accounts, customers, vendors, items, and jobs, “clean up” your important

customer lists, customize your chart of accounts, prepare and process invoices, sales receipts, credit memos, refunds, bank deposits, and customer statements, enter and process checks, bills, and payments, reconcile bank accounts, and learn how your company’s finances flow through QuickBooks software In addition to QuickBooks 2012, this class will be useful to students using QuickBooks 2007 – 2011.

• Quickbooks V: Set up your company - Move around QuickBooks...EFFICIENTLY, getting help... FAST• Quickbooks VI: Everyday Transactions - selling, buying, sales taxes, online banking• Quickbooks VII: Special Transactions - Give and receive refunds, void vs. delete a check, apply credit memos, tips & tricks, clean up lists (delete, hide and merge), sort and customize lists, “collapse” financial statements, show P&L by month, or as a percent of income

DATES: 4 TUESDAYS AUG 7 - 28 10:00 am - 12:00 pm


QUICKBOOKS (INTRODUCTION) MEMBER FEE: $20 | Non-member: $40

QUICKBOOKS (INTERMEDIATE) MEMBER FEE: $20 | Non-member: $40

QUICKBOOKS TRAINING SERIES



This Quickbooks training class covers advanced features of QuickBooks 2011. Students will learn how to customize forms, create reports and graphs, track and pay sales tax, handle payroll, set up and use QuickBooks Pro and Premier with multiple users on a network, find and fix the most common mistakes, handle “tricky” situations including NSF checks, customer deposits, enter special transactions including debts, petty cash transactions, automatic bank transactions and online banking, learn advanced reporting techniques and integration with

Microsoft Excel, customize QuickBooks to your business, set up and use credit cards, set up and process payroll, prepare/file your federal payroll tax returns, customize your sales forms the way you want them, add logos to forms, perform a year-end close with QuickBooks, backup and restore data files, protect your QuickBooks Data. In addition to QuickBooks 2012, this class will be useful to students using QuickBooks 2007 – 2011.

• QuickBooks IX - Payroll: Setup employees, payroll items, track time and invoice time, process paychecks, modify paychecks, make tax deposits, prepare tax forms, summarize payroll data in Microsoft Excel• QuickBooks X - Work with Reports: Add, delete, resize, and reorder columns, filter and format reports, save reports and create memorized report groups• QuickBooks XI - Advanced Features: Use petty cash, use multi-user, password protect QuickBooks, update QuickBooks, work with Microsoft Word and Microsoft Excel, close the books, find transactions FAST and other time saving features, work with the accountant’s review, protect your QuickBooks data• QuickBooks XII - Tips & Tricks: Keyboard shortcuts, add custom fields, tailor company preferences, create, custom invoices and other forms, add logos and custom fields to forms

DATES: 4 TUESDAYS OCT 9 - 30 10:00 am - 12:00 pm


MEMBER FEE: $20 | Non-member: $40QUICKBOOKS (ADVANCED)

QUICKBOOKS TRAINING SERIES

QuickBooks is a versatile tool that does much more than you realize!

Come and learn how to obtain government contracts and make your business contract ready. Learn the steps on how to move forward building your business. You MUST be in business for at least 2 years, with a minimum annual revenue of $100k.

Prerequisite: Must attend Orientation and have business plan prior to registration.


• How to Develop a Capability Statement• Developing Your Business Infrastructure• Types of Certifications & benefits• Procurement (researching bidding process)• How to Certify Your Business Online• Types of Bids (IFB, RFP, RFB, RFQ)• How to Develop and Present your Statement of Qualifications• Calculating Gross Profit Margin & Breakeven Point• Match-Making Event

DATES: 9 SATURDAYS AUG 4 - SEP 29 9:00 am - 1:00 pm


PROCUREMENT BOOT CAMPHOW TO OBTAIN GOVERNMENT CONTRACTS

MEMBER FEE: $250 | Non-member: $500

OBTAINING GOVERNMENT CONTRACTS


Once you have minority or women’s business certi�cation, doors are going to open.



Facts about credit, why credit scores matter, who reports credit scores, how credit scores are calculated, how long information remains on the report, improving your credit score, credit repair myth and mistakes, correcting credit report errors, negotiating with creditors and collection agencies, knowing your rights (FCRA, and FDCPA), defending yourself against identity theft, and opt-out information.

DATES: FRIDAY JUN 27 10:00 am - 11:30 am

FRIDAY AUG 31 10:00 am - 11:30 am

FRIDAY SEP 28 10:00 am - 11:30 am



Credit scores are handy for lenders, but they can have considerable impact on your wallet, your future and your peace of mind. This workshop will provide a detailed look into credit reports; tools for participants to communicate with credit bureaus, creditors, and collection agencies to fix reports correctly and legally; and information to understand laws and regulations to protect their wallet. Individuals that attend this work-shop have access to a 2-hour, 1-on-1 credit counseling session with our counselors to go over their personal credit report and create an action plan for improving their credit.

DATES: FRIDAY AUG 3 10:00 am - 12:00 pm

FRIDAY SEP 7 10:00 am - 12:00 pm

FRIDAY OCT 5 10:00 am - 12:00 pm


MEMBER FEE: $10 | Non-member: $20BASIC CREDIT WORKSHOPFIX, IMPROVE, CORRECT & PROTECT IT!

MEMBER FEE: $20 | Non-member: $40ADVANCED CREDIT WORKSHOP

KNOWING YOUR CREDIT


Topics covered include facts about credit, why credit scores matter, who reports credit scores, how credit scores are calculated, how long information remains on the report, improving your credit score, credit re-pair myth and mistakes, correcting credit report errors, negotiating with creditors and collection agencies, knowing your rights (FCRA, and FDCPA), defending yourself against identity theft, and opt-out information.

DATES: MONDAY AUG 6 6:00 pm - 8:00 pm

MONDAY OCT 1 6:00 pm - 8:00 pm


Victor Green will be the facilitator for regular group mentoring sessions. He will provide valuable tips to help business enthusiasts and entrepreneurs run a successful and lucrative business. He will cover all aspect of starting and running a business: marketing; selling; making profit; growing your business; financial management; and much, much more… there will also be an extensive Q&A. The group will meet regularly to discuss and review your business and provide solutions to all questions regarding issues that concern you. Sign up today, don’t miss this great opportunity. There will be a strict limit on the number in the group- only 20 people! First ones to sign up will be accepted.


• Marketing • Selling

• Financial Management • Negotiating Deals

• Making Greater Profits

DATES: WEDNESDAY JUL 25 6:00 pm - 8:00 pm

WEDNESDAY AUG 15 6:00 pm - 8:00 pm

WEDNESDAY DEC 5 6:00 pm - 8:00 pm


MEMBER FEE: $10 | Non-member: $20BUSINESS CREDIT WORKSHOP

KNOWING YOUR CREDIT

MEMBER FEE: $20 | Non-member: $40GROUP MENTORING SESSIONS

GROUP MENTORING



With 900 million users, Facebook is where everyone seems to be found these days. Join us and learn about how the top ranked social media outlet, Facebook, can help your small business web presence. Find out if Facebook is right for your target audience. We will also cover topics such as: personal page vs. business page, creating a page, adding features to a page, Facebook etiquette, how to market on Facebook and using Facebook paid ads. If you need help understanding how to use FB as a marketing tool, then don’t miss this class.


• Personal vs. Business or group Page• Creating a Business Page• Using Facebook to Market• Facebook Ads• Facebook Etiquette

DATES: THURSDAY AUG 2 10:00 am - 11:30 am

WEDNESDAY OCT 3 6:00 pm - 7:30 pm


555 million users are finding Twitter a great social or business tool. Find out how to effectively use Twitter in your business marketing campaign. There are many ways you can uniquely use Twitter to enhance your cus-tomer service, marketing or connections to your audience. Join us and learn about setting up a profile, how to say something in only 140 characters, conduct market research, understand Twitter etiquette and market your business. You may not have time to blog, but you will have time to micro-blog!


• Marketing your business with Twitter • Using Twitter for Market Research

• Setting up shop from username to background • Following / Followers

• How to say it in 140 characters • Twitter Etiquette

DATES: THURSDAY AUG 9 10:00 am - 11:30 pm



MEMBER FEE: $30 | Non-member: $60FACEBOOK FOR BUSINESS 101

SOCIAL MEDIA WORKSHOPS

MEMBER FEE: $30 | Non-member: $60TWITTER FOR BUSINESS 101

150 million professional business users are found on LinkedIn. LinkedIn is the business directory of the web and a great place to connect with potential business affiliates and resources. Learn how to use LinkedIn as research and marketing tool. Find out how to use it as a lead generator and a professional network. It’s a great B2B social media platform when used properly and a must for business owners looking for connections.


• Professional Networking• Creating your profile• Making Connections• Using Linkedin to Research• Using Linkedin to Market




Having lots of social media accounts and little time makes managing your online marketing complicated. Come and learn how to efficiently manage your social media marketing. You will learn the 3 “R’s” of social media branding, how to create great content and find out how timing is key to everything in social media. Save time and frustration by finding a social media management tool that fits your needs.


• How to manage several accounts efficiently• Creating great content• Learn the 3 R’s of Social Media Branding• Timing is everything




MEMBER FEE: $30 | Non-member: $60LINKEDIN FOR BUSINESS 101


MEMBER FEE: $30 | Non-member: $60SOCIAL MEDIA MANAGEMENT 101



Using social media as a marketing tool is great for your business. But do you understand how social media can create more traffic to your website? Join us and learn the “R.O.P.E.S.” about social media marketing and developing an effective marketing strategy. You have spent a lot of money on your website, find out how to make your website the center of your marketing campaign.


• Creating an online web presence using social media• Connecting social media and your website• Creating an effective marketing strategy• Learn the “R.O.P.E.S” about Social Media Marketing• Additional social media marketing ideas for YouTube, Google+




MEMBER FEE: $30 | Non-member: $60SOCIAL MEDIA AND YOUR BUSINESS WEBSITE 101


For more information visit www.pacelafair.org

Have you optimized your website for success? Do you understand how search engines index your website? Are you baffled by things like search engine rankings or keywords? Then this is the class for you! Join us and learn how to properly and effectively optimize your website for improved search engine results. You don’t have to be a coding expert or programmer to have an optimized website. This is a solid jammed packed two and a half hour class that will teach you the following:

• What is S.E.O. (search engine optimization)• Why you need to understand S.E.O.• Learn how a search engine reads your website• Learn about the “on-page” and “off-page” website factors of search engine rankings• Learn how to get the edge on your competition with S.E.O. research• Learn about link building• Learn how statistics can help your S.E.O.• Learn how keywords are critical to your website’s success• Learn what things can prevent search engines from indexing your site• Learn about search engine submission

DATE: SATURDAY JUL 28 9:30 am - Noon

LOCATION: Burbank IKEA

This workshop will provide valuable tips to help small business owners and entrepreneurs run a successful and lucrative business. It will cover all aspects of starting and running a business: marketing; selling; making profits; growing your business; financial management; and much, much more. At the end, we will conduct an extensive Q&A.

DATE: TUESDAY AUG 14 9:30 am - Noon


MEMBER FEE: $20 | Non-member: $40OPTMIZING YOUR WEBSITE FOR SUCCESS

IKEA WORKSHOPS

MEMBER FEE: $20 | Non-member: $40HOW TO SUCCEED INBUSINESS BY REALLY TRYING



Finances are the number one reason a majority of businesses fail but yet most small business owners still neglect them. By implementing a financial strategy to reach the target income level, the business will dramatically improve. Come learn 5 key financial strategies to guarantee your business success and reach your income goals in 2013.

DATE: TUESDAY SEP 11 9:30 am - Noon


This workshop is designed for individals and business owners who would like to increase internet traffic to their website and convert this traffic to customers. The objective of this workshop is to help individals understand how to develop a strategy for online marketing and search engine optimization. The workshop provides an overview and information about necessary tasks and methods for developing a successful online marketing campaign. The workshop is ideal for individals that own a website and have had little to no minimal internet traffic since launching their website.

DATE: TUESDAY OCT 9 9:30 am - Noon


This workshop will give business owners an overview of federal tax rules and requirements related to operating a small business. The focus is on understanding what is legally required while also learning how to minimize tax obligations. Participants will also learn how to incorporate tax planning into their business operations in order to minimize their tax burdens.

DATE: TUESDAY NOV 6 9:30 am - Noon


MEMBER FEE: $20 | Non-member: $40FINANCIAL STRATEGIESFOR BUSINESS SUCCESS

IKEA WORKSHOPS

MEMBER FEE: $20 | Non-member: $40MARKETING YOURBUSINESS ONLINE

MEMBER FEE: $20 | Non-member: $40SMALL BUSINESSTAX WORKSHOPS

Get a jump start on your 2013 social media marketing plan! Creating an effective social media plan can be confusing and exhausting if not planned out properly. This workshop will walk you through a sample social media marketing plan that you can adapt and adopt for your business. Find out how to create your ideal social media marketing plan by including all the social media outlets that are appropriate for your target audience. If you use Twitter, Facebook, blogging, bookmarking or any of the current networks available, this class will help you organize and map out how to use all these tools effectively. You will be able to set up a plan that fits your business and target audience. Participants will leave the class with an executable social media marketing plan for their business.

Workshop Topics:• How to decide which social media outlets are right for your business• How to brainstorm and creatively market your business using social media• How to create content for your social media marketing• How to plan 6 months in advance for your social media marketing

DATE: TUESDAY DEC 4 9:30 am - Noon


MEMBER FEE: $30 | Non-member: $60SOCIAL MEDIA MARKETING PLAN

IKEA WORKSHOPS

IKEA® Burbank600 North San Fernando Blvd.Burbank, CA 91502


We offer the following SBA Loan Programs:

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Microloans of up to $35,000 for Working Capital, Equipment & Inventory7(a) Loans of up to $5,000,000 for Construction Financing & Various Business Purposes504 Loans of up to $10,000,000 for Commercial Buildings & Business Purposes

PACE is a not-for-profit, trusted SBA Loan Service Provider and is dedicated to help-ing our clients obtain the right financing at the right time in order to succeed.

PACE Business Development Center is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a non-discriminatory basis. Arrangements for people with disabilities will be made at all times in accordance with the Americans with Disabilities Act of 1990 and associated amendments. Arrangements for people with special needs will be made if requested at least two weeks in advance.

U.S. SMALL BUSINESS ADMINISTRATION

Call us at (213) 989-3220 for more information.

ARE YOU LOOKING FOR AN SBA LOAN?


THE PACE SCHEDUle of courses was sponsored in part by:


PACE Centro de Desarrollo de Negocios (PACE DC) ofrece una gran variedad de programas y servicios donde los empresarios aspirantes o dueños de negocios pueden empezar, crecer o fortalecer su negocio, al igual que interactuar entre ellos y servirse de otros recursos que iluminarán el camino al éxito.En PACE BDC, nos esforzamos a ofrecer un arsenal comprensivo de talleres y cursos que cubren las necesidades de nuestros clientes, cuales los motivan a regresar por más. Además, creemos en el enfoque práctico en la asistencia de

negocio y esfuerzo para ofrecer programas que se centran sobre la aplicación del conocimiento adquirido. El conocimiento puede ser potencia pero la aplicación es la llave que abre la puer-ta para el éxito. Hablando de puertas…las nuestras siempre están abiertas para ustedes y les invitamos a que se agreguen a los miles de nuevos empresarios que son partede la familia PACE y les animamos a inscribirse a una de nuestras clases, hoy. Estamos aquí para servirle y esperamos verle en nuestro centro de desarrollo.

PACE (WBC) Centro de negocios de la mujer esta en su octavo año con la Administración de pequeños negocios, El programa fue creado para proveer motivación a empresarios y dueños de negocios a tener acceso a recursos, entrenamientos, Acceso a Capital y soporte para avanzar al siguiente nivel de éxito.

PACE es una corporación de desarrollo comunitario sin fines de lucro fundada en 1976. En los últimos 36 años PACE a proporcionado asistencia a mas de 800,000 residentes de bajos ingresos en el área de Los Angeles. PACE asegura que familias necesitadas tengan las herramientas adecuadas y oportunidades necesarias para estar económicamente estable es por eso que PACE ofrece un arsenal de servicios en cual incluyen: desarrollo de fuerza Laboral, desar-rollo de Negocios, Educación Financiera, Manejamiento De Finanzas, Servicios Ambientales, Educación Infantil Viviendas de bajos Ingresos, y Servicios de

Reparación de Hogar. Para mas información sobre servicios visite nuestro sitio de web: www.pacela.org

Kerry Doi President & CEO

Namoch Sokhom Director, BDC

Swann DoDirector, WBC

Bienvenidos a PACE

PACE Business DEVELopment Center (BDC)

PACE WOMEN’s BUSINESS CENTER (WBC)

Es MANDATORIO que haga su reservaciónpara todos nuestros talleres/cursos debido aespacio limitado. Por favor seleccione uno delos siguientes pasos:

1. Método Preferido: Visite nuestra páginaweb en el www.pacelabdc.org, vaya alcalendario, haga clic en el día de comienzodel taller que quisiera inscribirse, y llene laforma. Si hay una cuota va a ser referido ala página de PayPal. No es obligatorio pagarpor éste medio pero se le dará preferencia alas personas que se registren y paguen conanticipación.

2. Llame a nuestra oficina al (213) 353-9400,de el nombre del curso/taller al cual sequiere registrar y se le comunicará con elcoordinador adecuado.

3. Escríbanos por correo electrónico [email protected] y ponga el nombre deltaller/curso en la línea de ASUNTO.

4. Venga a nuestra oficina durante nuestrashoras regulares y pague e inscríbase ennuestro taller/curso.

INFORMACIÓN SOBREESTACIONAMIENTO Y UBICACIÓN

A menos que se indique lo contrario, todoslos talleres/cursos serán ofrecidos en nuestraoficina principal PACE del centro de LosÁngeles localizada en:

PACE Business Development Center1055 Wilshire Blvd, Departamento 900B(cruza con calle Bixel)Los Ángeles CA, 90017

Horario general de Oficina:Lunes – viernes | 8:30am – 5:00pm

Estacionamiento para los talleres no serávalidado. Favor de notar las tarifas de nuestraárea. La tarifa en el edificio es de $1.75 cada 15minutos máximo de $14.00. - Modern Parkinges $5.00 máx. (Bixel St. entre 6th & WIlshire).Parquímetros gratuitos después de las 6:00pm.

otros servicios de pace bdc

CONSEJERÍA DE NEGOCIOSConsultas individuales – Entrevístese conuno de nuestros consultores con experiencia,con el fin de evaluar sus más urgentesnecesidades de negocio. Si está en negocioy necesita un préstamo o ayuda para escribirun plan de negozomenzar, nuestropersonal se reunira con usted para discutircomo nosotros podemos adaptar nuestrosservicios para satisfacer sus necesidades.

FINANCIAMIENTO Y PRÉSTAMOS DE NEGOCIOPACE SBA Programa de Micro-Loan – PACEofrece micro-préstamos a los calificadospropietarios de negocios pequeños paradarles acceso a capital de trabajo. Solicitantescalificados pueden recibir préstamos desde$500 a $35,000 para empezar o expander sunegocio con una tasa de interés de 8% - 11%.El término del préstamo varía entre 12 a 36meses y no hay multa por pago anticipado delpréstamo. Para información llame a NancyVazquez al (213) 989-3158 o [email protected] espanol org o llame al (213) 353-9400 para haceruna cita con alguno de nuestros consultantes denegocios.

PROGRAMA DE ASISTENCIAVOLUNTARIA DE IMPUESTOS (VITA)PACE BDC ofrece preparación de impuestosgratuitos a individuos y familias de bajosrecursos a moderados, y ayuda a loscontribuyentes a reclamar el crédito de

iNFORMACIÓN PARA REGISTRARSE


impuesto sobre los impuestos ganados,créditos fiscales de niños, otros créditos yreembolsos. Durante nuestro programa VITA,animamos a nuestros clientes sin cuentabancaria a abrir una cuenta de banco y lesenseñamos los beneficios del sistema bancarioformal. También les sugerimos a todos losparticipantes a que utilicen los servicios deldepósito directo para una manera más rápida depoder tener acceso a sus créditos y reembolsos.Finalmente, asistimos a dueños de negocios(propietarios únicos) a llenar la forma C ySchedule C-EZ. El programa VITA de PACE operade Enero – Abril. Para mas información por favorvaya al www.pacelabdc.org o llameal (213) 353-9400.

Programa dePrimeros Empresarios

Este es un entrenamiento de 25 horas, en cualayuda a las personas que quieran empezarsu propio negocio pero no saben por dondeempezar. Este curso es una parte indispensablepara cualquier empresario, pues nospermite hacer errores en la pizarra en vez decometerlos en el mundo real. Los participantespueden tomar ventaja de nuestros serviciosgratuitos tal como hablar con un consultantede negocios sobre planes de negocio, licenciasy permisos, y como obtener un préstamo.

CONTENIDO DEL CURSO:

Planes de Negocio, Como poner Precio, Ventasy Mercadeo, Aspectos Legales, Licencias yPermisos, Impuestos de Negocio, Contabilidady Manejo de Libros, Presupuestos y Manejo deFlujo de Efectivo, Financiamiento, Préstamos yAcceso a Capital.

FECHAS:

Miércoles y jueves

1 de agosto - 30 de agosto

Horas: 7:oo pm - 9:00 pm

Costo: $75

Martes y jueves

1 de noviembre - 6 de diciembre

Horas: 7:00 pm - 9:00 pm

Costo: $75

UBICACIÓN:

PACE Business Development Center


DIRECTORS

NAMOCH SOKHOMDirectorBusiness Development Center (BDC)[email protected]

Swann DoDirectorWomen’s Business Center (WBC)[email protected]

BUSINESS COUNSELORSVIEM HONGSenior Business [email protected]

KENNETH MINSenior Business [email protected]

LUIS VASQUEZBusiness [email protected]

LOAN OFFICERSINKWON LEESenior Loan [email protected]

DANDAN SHANLoan [email protected]

ASSET BUILDING COACHES

CAROL WUAsset Building CoordinatorFinancial Education & Asset [email protected]

MARIA BERNALAsset Building Coordinator [email protected]

WAI-LING CHINAsset Building [email protected]

ADMINISTRATIVE STAFFNICOLE DIANGANIExecutive [email protected]

Esther ElizondoProgram [email protected]

Nancy VasquezProgram [email protected]

Yaya CruzFront Desk [email protected]

Call us at (213) 353-9400. Online registration available at www.pacelabdc.org


STAFF DIRECTORY

PACE Business Development Center and Women’s Business Center gratefully acknowledge the support of our funders:

Aspen Institute

Bank of America

Citibank

City National Bank

Comerica Bank

First Republic Bank

HSBC

Internal Revenue Service

JPMorgan Chase & Co.

Northern Trust

Union Bank

United Way of Greater Los Angeles

U.S. Department of Health and Human Services - O�ce of Refugee Resettlement

U.S. Department of the Treasury

U.S. Small Business Administration (SBA)

Weingart Foundation

Ynot Foundation

PACE BDC / WBC Downtown O�ce1055 Wilshire Blvd., Suite #900BLos Angeles, CA 90017Tel: (213) 353-9400Fax: (213) 353-4665

PACE BDC El Monte O�ce11100 Valley Blvd, Suite #208El Monte, CA 91731Tel: (626) 442-8668Fax: (213) 442-1199

Services Also Available In: Cambodian (Khmer) Korean (한국의)

Spanish (español)French (français)

Vietnamese (Việt)Chinese (中文)

2012 PACE BDC Schedule of Courses (July-Dec)

Documents

Transcript of 2012 PACE BDC Schedule of Courses (July-Dec)