2012 March/April On Premise

52
OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN tlw.org MARCH • APRIL 2012 SPONSORED BY Also in this Issue: Working with Family

description

March/April official publication of the Tavern League of Wisconsin

Transcript of 2012 March/April On Premise

Page 1: 2012 March/April On Premise

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

t lworg

MARCH bull APRIL 2012

SponSored by

Also in this Issue

Working with Family

Glasses Ice Coasters SocietyItrsquos what you need to do businessNo matter how friendly the bartender how tempting the drink specials

or how diverse the jukebox a tavern just isnrsquot complete without TRIM

coverage from Societyreg Insurance At Society we proudly serve up some

of the broadest propertyliability coverages available And best of all

our TRIM program was concocted specifically for tavern owners like you

If yoursquore thirsty for coverage made for your business swing over

to societyinsurancecom and check out what wersquove got on tap

Society Insurance is a corporate sponsor

of the Tavern League of Wisconsin

150 Camelot Drive PO Box 1029Fond du Lac WI 54936888-5-SOCIETY

(888-576-2438)societyinsurancecom

trade

trade

dc8036-3 TRIM_OnPremiseindd 1 5609 115543 AM

3Tavern League of Wisconsin 2012 MarchApril On Premise

FEATURES

MARAPR 2012VOLUME 30 NO 2

17

Glasses Ice Coasters SocietyItrsquos what you need to do businessNo matter how friendly the bartender how tempting the drink specials

or how diverse the jukebox a tavern just isnrsquot complete without TRIM

coverage from Societyreg Insurance At Society we proudly serve up some

of the broadest propertyliability coverages available And best of all

our TRIM program was concocted specifically for tavern owners like you

If yoursquore thirsty for coverage made for your business swing over

to societyinsurancecom and check out what wersquove got on tap

Society Insurance is a corporate sponsor

of the Tavern League of Wisconsin

150 Camelot Drive PO Box 1029Fond du Lac WI 54936888-5-SOCIETY

(888-576-2438)societyinsurancecom

trade

trade

dc8036-3 TRIM_OnPremiseindd 1 5609 115543 AM

4 PRESIDENTrsquoS PERSPECTIVE

5 CORPORATE SPONSORS

8 FRONT RAIL

32 DISTRIBUTOR SPOTLIGHT

34 CORPORATE SPOTLIGHT

36 FEATURED AFFILIATES

38 ACCOUNTING HELP

39 NEW MEMBERS

41 AFFILIATE MEMBERS

42 LEGISLATIVE NOTES

44 STRAIGHT UPmdashSPIRIT PROFILE

45 LOCAL LEAGUE UPDATES

50 ADVERTISER INDEX

DEPARTMENTS

LEAGUE PROFILE28 Barron County Tavern League

BUSINESS SPOTLIGHT29 Dalersquos Twin Pines

CHARITY SPOTLIGHT

30 Pink Ribbon Advocacy Inc

LEAGUE SPOTLIGHTS

10 Working with Family Itrsquos Not Personalmdash Itrsquos Just Business

14 Build Your Business with an Outdoor Space

SOCIAL NETWORK

twittercomTavernLeague

facebookcom

wwwtlworg

NEW

NEW

77th Annual Spring ConferenceWyndam Milwaukee Airport Hotel amp Conference CenterApril 2ndash5bull Schedule of Eventsbull Keynote Speaker amp Seminarsbull Registration Formbull Entertainment amp Hostbull Tradeshow Exhibitor Listbull Auction Form

Itrsquos Not Personalmdash Itrsquos Just Business

SponSored by

On Premise 2012 MarchApril4 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

My column in this issue of On Premise is a

bit unusual My purpose is two-fold First I

would like to introduce you to your new TLW

Senior Vice-President Terry Harvath Second

as I travel around the state I see a lot of local

leagues facing many different issues The Out-

agamie County Tavern League has certainly

had their share of controversy Terry Harvath

was the face of the OCTL for several years as

their President He did a fantastic job leading

the league through some hard battles and we

are proud to have him now serving on the TLW

Executive Board as Senior VP I have asked

Terry to introduce himself and share some of

his experiences through this article

Please read on

I would like to start by saying Thank You for voting me to be your Senior VP This is an honor that I promise will not be taken

lightly For those who donrsquot know me here is a little background I have been married for fif-teen years to my lovely wife Deborah and have three daughters Sydney Olivia and Samantha (SOS) My sister and I bought the Wishing Well in Appleton in 1989 when I was 23 I became the sole owner in 2002

I was introduced to the Tavern League from a business owner that encouraged me to get ac-

tive with the local league I began attending meetings on a regular basis and truly enjoyed the camaraderie and meeting new people It did not take long for me to become a local board member My first duties were the responsibili-ties of Secretary and Treasurer Because of the time involved I began taking the second Tues-day as my day off I enjoyed going to meetings and talking to other members who had similar business problems that I was facing I received some valuable advice that helped me succeed in my business I went on to become our County Vice President and eventually President

The first problem I faced as President of the Outagamie County Tavern League was the issue of video gaming At a time when competitors surrounding Appleton all had machines in their establishments our city council had other ideas Through the efforts of the OCTL working with the Appleton city council we were able to re

solve the issue thus putting us on a level playing field with our competitors

Not all things ended that well for years we fought the local smoking ban Appleton along with Madison was singled out with smoking bans starting on July of 2005 We gained mem-bership and our meetings grew because of fear of the negative impact this would have on our busi-nesses Despite a long fight that included two referendums and a city council vote the smoking battle was lost Tensions and tempers started to flare Some members and non-members started supporting a Statewide Ban Businesses were closing and membership was in decline Sadly the ban cost some of our members their livelihood However the OCTL remains a strong league today and membership continues to be a priority Over the last few years our county has a rejuvenated board of directors I encourage ev-eryone to attend meetings not only to meet new people but to share success stories and keep up with the current events I tell everyone wersquore a unique group of business people

I enjoy traveling throughout the State and vis-iting member establishments Every business is special as no two owners are alike One of my favorite things is to observe how people run their businesses and pick up ideas that might help mine Looking at menus investigating pro-motions and learning the quirky gimmicks some have used to promote their business has helped me promote mine I just love new ideas to get people through the doors I look forward to shar-ing ideas with you as we meet during my travels as your TLW Senior Vice President Please feel free to contact me anytime with any issues or just to stay in touch I work for you

Hope to see you soon Terry Harvath TLW Senior Vice President

Welcome New Senior Vice President Terry Harvath

By Robert SwearingenTLW President

Terry HarvathTLW Senior VIce President

5Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Support thoSe who Support our aSSociation

Make sure and thank these groups for their support and encourage others not on the list to participate Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories Remember ldquoSupport those who support usrdquo

Anheuser-Busch

PLATINuM SPONSOrS

GOLD SPONSOrS

SILVEr SPONSOrS

BrONzE SPONSOrS

Wisconsin Amusement amp Music Operators Inc

On Premise 2012 MarchApril6 wwwtlworg

Terminal with Printer

in Partnership with TLW presentsPROCESSING WITH A

PURPOSEPURPOSE

Check Scanner

Credit Card ATM and POS Processing Services

Visit our Showroom at 1600 S Main St bull Oshkosh WI 549021-855-TLW-ATMS bull wwwCornerstonePSnet

Your trusted solution for CARD PROCESSINGbull Best rate guaranteebull No long term contractsbull Lifetime equipment warranties

We work for the TLW amp for you Our competitors come and go but we have been here for 13 years in a row

Casio Registers

Lifetime equipment warranties

Hospitality POS

With over 11000 choices yoursquore boundto find what you need

President Rob Swearingen

Senior Vice President Terry Harvath

Secretary Sue Bonte Lee

Treasurer Tom Dahlen

Southern Zone Vice PresidentsChris Marsicano Jim Pickett

Eastern Zone Vice PresidentsGene Loose Dale VandenLangenberg

Central Zone Vice PresidentsLori Frommgen Robert ldquoBubbardquo Sprenger

Northern Zone Vice PresidentsDan Corbin Pete Olson

Editor Pete Madland Executive DirectorTavern League of Wisconsin

Publisher Barbara Slack Slack Attack Communications

Advertising Sales Heidi KochSlack Attack Communicationsheidislackattackcom

Art Director Ann ChristiansonSlack Attack Communications

Contributing WritersTerry Harvath Pete Madland Kimberly Ruef Rob Swearingen Scott Stenger Amanda Wegner Kelly Slack Wolf

Printed By Reindl Printing IncMerrillWisconsin

On Premise (ISSN 1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin Inc 2817 Fish Hatchery Road Fitchburg WI 53713 phone (800) 445-9221

Published by Slack Attack Communications 5113 Monona Drive MadisonWI 53716 phone (608) 222-7630

Printing is by Reindl Printing Inc MerrillWI 54452 For advertising information contact Slack Attack CommunicationsSubscriptions included in TLW membership dues non-member subscriptions $15 per yearAddress corrections should be sent to the Tavern League of Wisconsin Office 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

Second class postage paid at Madison WI and other additional offices

copy Copyright 2012 by the Tavern League of Wisconsin IncPermission to reprint must be secured in advance of publication and credit given to author and On Premise

Editor Pete Madland

7Tavern League of Wisconsin 2012 MarchApril On Premise

Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC

JIM ROPEL

920-387-5952234 North Clark StreetMayville WI 53050

bull Small Business Financial Planning

bull Specializing in Retirement Plans

bull IRArsquosbull Mutual Fundsbull Annuities bull Stocks amp Bonds

TLW Affiliate Member

On Premise 2012 MarchApril8 wwwtlworg

Employees Friend or Foe

By Pete MadlandTLW Executive Director

While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was

working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me

How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job

But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner

All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit

How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value

them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked

When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you

What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise

Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately

Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make

it a point to say that simple phrase when it is deserved It is not difficult but it is important

Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right

Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have

Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril10 wwwtlworg

on the coVer

Amanda Wegner

Working With Family Members

Itrsquos Not Personal - Itrsquos Just Business

Family businesses are big business In the United States about 80 of all businesses are

family businesses and that number is equally strong in Wisconsin where strong family

values lead to strong family businesses

Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud

Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940

11Tavern League of Wisconsin 2012 MarchApril On Premise

Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends

ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the

same or even higher level of account-ability than other employees

BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category

which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership

Working with family members brings a new set of challenges to the business world there is little separation be-

tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ

haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business

Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal

CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table

Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness

Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each

family member has designated responsibilities

This leaves less room for ldquostepping on one an-

otherrsquos toesrdquo as decisions are made based on

professional roles versus personal choices

holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put

anyone in a difficult position itrsquos easy to pass the

buck to another family member or shrug off du-Working with Family continued on page 12

Phot

o co

urte

sy o

f CSI

Med

ia -

Terr

y M

ayer

Pho

togr

aphe

r

same or even higher level of account-

WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER

If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly

bull Be early

bull Be dependable

bull Pay attention to your work re-sponsibilities be accountable

bull Follow through

bull Be friendly and have fun

bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo

bull Be a mentor

bull Take an active role in learning about the business be excited about your industry

bull Always speak positively about the owner and the business both in and out of the office

bull Offer advice when asked or ask first before discussing a concern

On Premise 2012 MarchApril12 wwwtlworg

Working with Family continued from page 11

working with Family continued

AdVIcE ANd ANEcdoTES

With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes

On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo

ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo

At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman

Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo

On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo

ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo

On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult

Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations

On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive

experience that is really valuable for whatever they go on to do in liferdquo

While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business

ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo

Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience

ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo

On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo

At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun

It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done

Michael Lehman John Lehman Butch Lehman Trudy Lehman

13Tavern League of Wisconsin 2012 MarchApril On Premise

800-933-2121

Chicken With AttitudeChicken With AttitudeneW

wwwbrakebushcom

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

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IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

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920-490-6069

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sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

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FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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Total register Systems wwwtrs-poscom 30

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Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

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AdVERTISER INdEX

Page 2: 2012 March/April On Premise

Glasses Ice Coasters SocietyItrsquos what you need to do businessNo matter how friendly the bartender how tempting the drink specials

or how diverse the jukebox a tavern just isnrsquot complete without TRIM

coverage from Societyreg Insurance At Society we proudly serve up some

of the broadest propertyliability coverages available And best of all

our TRIM program was concocted specifically for tavern owners like you

If yoursquore thirsty for coverage made for your business swing over

to societyinsurancecom and check out what wersquove got on tap

Society Insurance is a corporate sponsor

of the Tavern League of Wisconsin

150 Camelot Drive PO Box 1029Fond du Lac WI 54936888-5-SOCIETY

(888-576-2438)societyinsurancecom

trade

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dc8036-3 TRIM_OnPremiseindd 1 5609 115543 AM

3Tavern League of Wisconsin 2012 MarchApril On Premise

FEATURES

MARAPR 2012VOLUME 30 NO 2

17

Glasses Ice Coasters SocietyItrsquos what you need to do businessNo matter how friendly the bartender how tempting the drink specials

or how diverse the jukebox a tavern just isnrsquot complete without TRIM

coverage from Societyreg Insurance At Society we proudly serve up some

of the broadest propertyliability coverages available And best of all

our TRIM program was concocted specifically for tavern owners like you

If yoursquore thirsty for coverage made for your business swing over

to societyinsurancecom and check out what wersquove got on tap

Society Insurance is a corporate sponsor

of the Tavern League of Wisconsin

150 Camelot Drive PO Box 1029Fond du Lac WI 54936888-5-SOCIETY

(888-576-2438)societyinsurancecom

trade

trade

dc8036-3 TRIM_OnPremiseindd 1 5609 115543 AM

4 PRESIDENTrsquoS PERSPECTIVE

5 CORPORATE SPONSORS

8 FRONT RAIL

32 DISTRIBUTOR SPOTLIGHT

34 CORPORATE SPOTLIGHT

36 FEATURED AFFILIATES

38 ACCOUNTING HELP

39 NEW MEMBERS

41 AFFILIATE MEMBERS

42 LEGISLATIVE NOTES

44 STRAIGHT UPmdashSPIRIT PROFILE

45 LOCAL LEAGUE UPDATES

50 ADVERTISER INDEX

DEPARTMENTS

LEAGUE PROFILE28 Barron County Tavern League

BUSINESS SPOTLIGHT29 Dalersquos Twin Pines

CHARITY SPOTLIGHT

30 Pink Ribbon Advocacy Inc

LEAGUE SPOTLIGHTS

10 Working with Family Itrsquos Not Personalmdash Itrsquos Just Business

14 Build Your Business with an Outdoor Space

SOCIAL NETWORK

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facebookcom

wwwtlworg

NEW

NEW

77th Annual Spring ConferenceWyndam Milwaukee Airport Hotel amp Conference CenterApril 2ndash5bull Schedule of Eventsbull Keynote Speaker amp Seminarsbull Registration Formbull Entertainment amp Hostbull Tradeshow Exhibitor Listbull Auction Form

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On Premise 2012 MarchApril4 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

My column in this issue of On Premise is a

bit unusual My purpose is two-fold First I

would like to introduce you to your new TLW

Senior Vice-President Terry Harvath Second

as I travel around the state I see a lot of local

leagues facing many different issues The Out-

agamie County Tavern League has certainly

had their share of controversy Terry Harvath

was the face of the OCTL for several years as

their President He did a fantastic job leading

the league through some hard battles and we

are proud to have him now serving on the TLW

Executive Board as Senior VP I have asked

Terry to introduce himself and share some of

his experiences through this article

Please read on

I would like to start by saying Thank You for voting me to be your Senior VP This is an honor that I promise will not be taken

lightly For those who donrsquot know me here is a little background I have been married for fif-teen years to my lovely wife Deborah and have three daughters Sydney Olivia and Samantha (SOS) My sister and I bought the Wishing Well in Appleton in 1989 when I was 23 I became the sole owner in 2002

I was introduced to the Tavern League from a business owner that encouraged me to get ac-

tive with the local league I began attending meetings on a regular basis and truly enjoyed the camaraderie and meeting new people It did not take long for me to become a local board member My first duties were the responsibili-ties of Secretary and Treasurer Because of the time involved I began taking the second Tues-day as my day off I enjoyed going to meetings and talking to other members who had similar business problems that I was facing I received some valuable advice that helped me succeed in my business I went on to become our County Vice President and eventually President

The first problem I faced as President of the Outagamie County Tavern League was the issue of video gaming At a time when competitors surrounding Appleton all had machines in their establishments our city council had other ideas Through the efforts of the OCTL working with the Appleton city council we were able to re

solve the issue thus putting us on a level playing field with our competitors

Not all things ended that well for years we fought the local smoking ban Appleton along with Madison was singled out with smoking bans starting on July of 2005 We gained mem-bership and our meetings grew because of fear of the negative impact this would have on our busi-nesses Despite a long fight that included two referendums and a city council vote the smoking battle was lost Tensions and tempers started to flare Some members and non-members started supporting a Statewide Ban Businesses were closing and membership was in decline Sadly the ban cost some of our members their livelihood However the OCTL remains a strong league today and membership continues to be a priority Over the last few years our county has a rejuvenated board of directors I encourage ev-eryone to attend meetings not only to meet new people but to share success stories and keep up with the current events I tell everyone wersquore a unique group of business people

I enjoy traveling throughout the State and vis-iting member establishments Every business is special as no two owners are alike One of my favorite things is to observe how people run their businesses and pick up ideas that might help mine Looking at menus investigating pro-motions and learning the quirky gimmicks some have used to promote their business has helped me promote mine I just love new ideas to get people through the doors I look forward to shar-ing ideas with you as we meet during my travels as your TLW Senior Vice President Please feel free to contact me anytime with any issues or just to stay in touch I work for you

Hope to see you soon Terry Harvath TLW Senior Vice President

Welcome New Senior Vice President Terry Harvath

By Robert SwearingenTLW President

Terry HarvathTLW Senior VIce President

5Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Support thoSe who Support our aSSociation

Make sure and thank these groups for their support and encourage others not on the list to participate Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories Remember ldquoSupport those who support usrdquo

Anheuser-Busch

PLATINuM SPONSOrS

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Visit our Showroom at 1600 S Main St bull Oshkosh WI 549021-855-TLW-ATMS bull wwwCornerstonePSnet

Your trusted solution for CARD PROCESSINGbull Best rate guaranteebull No long term contractsbull Lifetime equipment warranties

We work for the TLW amp for you Our competitors come and go but we have been here for 13 years in a row

Casio Registers

Lifetime equipment warranties

Hospitality POS

With over 11000 choices yoursquore boundto find what you need

President Rob Swearingen

Senior Vice President Terry Harvath

Secretary Sue Bonte Lee

Treasurer Tom Dahlen

Southern Zone Vice PresidentsChris Marsicano Jim Pickett

Eastern Zone Vice PresidentsGene Loose Dale VandenLangenberg

Central Zone Vice PresidentsLori Frommgen Robert ldquoBubbardquo Sprenger

Northern Zone Vice PresidentsDan Corbin Pete Olson

Editor Pete Madland Executive DirectorTavern League of Wisconsin

Publisher Barbara Slack Slack Attack Communications

Advertising Sales Heidi KochSlack Attack Communicationsheidislackattackcom

Art Director Ann ChristiansonSlack Attack Communications

Contributing WritersTerry Harvath Pete Madland Kimberly Ruef Rob Swearingen Scott Stenger Amanda Wegner Kelly Slack Wolf

Printed By Reindl Printing IncMerrillWisconsin

On Premise (ISSN 1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin Inc 2817 Fish Hatchery Road Fitchburg WI 53713 phone (800) 445-9221

Published by Slack Attack Communications 5113 Monona Drive MadisonWI 53716 phone (608) 222-7630

Printing is by Reindl Printing Inc MerrillWI 54452 For advertising information contact Slack Attack CommunicationsSubscriptions included in TLW membership dues non-member subscriptions $15 per yearAddress corrections should be sent to the Tavern League of Wisconsin Office 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

Second class postage paid at Madison WI and other additional offices

copy Copyright 2012 by the Tavern League of Wisconsin IncPermission to reprint must be secured in advance of publication and credit given to author and On Premise

Editor Pete Madland

7Tavern League of Wisconsin 2012 MarchApril On Premise

Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC

JIM ROPEL

920-387-5952234 North Clark StreetMayville WI 53050

bull Small Business Financial Planning

bull Specializing in Retirement Plans

bull IRArsquosbull Mutual Fundsbull Annuities bull Stocks amp Bonds

TLW Affiliate Member

On Premise 2012 MarchApril8 wwwtlworg

Employees Friend or Foe

By Pete MadlandTLW Executive Director

While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was

working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me

How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job

But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner

All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit

How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value

them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked

When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you

What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise

Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately

Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make

it a point to say that simple phrase when it is deserved It is not difficult but it is important

Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right

Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have

Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril10 wwwtlworg

on the coVer

Amanda Wegner

Working With Family Members

Itrsquos Not Personal - Itrsquos Just Business

Family businesses are big business In the United States about 80 of all businesses are

family businesses and that number is equally strong in Wisconsin where strong family

values lead to strong family businesses

Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud

Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940

11Tavern League of Wisconsin 2012 MarchApril On Premise

Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends

ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the

same or even higher level of account-ability than other employees

BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category

which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership

Working with family members brings a new set of challenges to the business world there is little separation be-

tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ

haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business

Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal

CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table

Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness

Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each

family member has designated responsibilities

This leaves less room for ldquostepping on one an-

otherrsquos toesrdquo as decisions are made based on

professional roles versus personal choices

holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put

anyone in a difficult position itrsquos easy to pass the

buck to another family member or shrug off du-Working with Family continued on page 12

Phot

o co

urte

sy o

f CSI

Med

ia -

Terr

y M

ayer

Pho

togr

aphe

r

same or even higher level of account-

WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER

If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly

bull Be early

bull Be dependable

bull Pay attention to your work re-sponsibilities be accountable

bull Follow through

bull Be friendly and have fun

bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo

bull Be a mentor

bull Take an active role in learning about the business be excited about your industry

bull Always speak positively about the owner and the business both in and out of the office

bull Offer advice when asked or ask first before discussing a concern

On Premise 2012 MarchApril12 wwwtlworg

Working with Family continued from page 11

working with Family continued

AdVIcE ANd ANEcdoTES

With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes

On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo

ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo

At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman

Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo

On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo

ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo

On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult

Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations

On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive

experience that is really valuable for whatever they go on to do in liferdquo

While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business

ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo

Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience

ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo

On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo

At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun

It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done

Michael Lehman John Lehman Butch Lehman Trudy Lehman

13Tavern League of Wisconsin 2012 MarchApril On Premise

800-933-2121

Chicken With AttitudeChicken With AttitudeneW

wwwbrakebushcom

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

MADE

IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

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2247 SHAWANO AVE GREEN BAY WI 54303

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COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

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RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

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sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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AdVERTISER INdEX

Page 3: 2012 March/April On Premise

3Tavern League of Wisconsin 2012 MarchApril On Premise

FEATURES

MARAPR 2012VOLUME 30 NO 2

17

Glasses Ice Coasters SocietyItrsquos what you need to do businessNo matter how friendly the bartender how tempting the drink specials

or how diverse the jukebox a tavern just isnrsquot complete without TRIM

coverage from Societyreg Insurance At Society we proudly serve up some

of the broadest propertyliability coverages available And best of all

our TRIM program was concocted specifically for tavern owners like you

If yoursquore thirsty for coverage made for your business swing over

to societyinsurancecom and check out what wersquove got on tap

Society Insurance is a corporate sponsor

of the Tavern League of Wisconsin

150 Camelot Drive PO Box 1029Fond du Lac WI 54936888-5-SOCIETY

(888-576-2438)societyinsurancecom

trade

trade

dc8036-3 TRIM_OnPremiseindd 1 5609 115543 AM

4 PRESIDENTrsquoS PERSPECTIVE

5 CORPORATE SPONSORS

8 FRONT RAIL

32 DISTRIBUTOR SPOTLIGHT

34 CORPORATE SPOTLIGHT

36 FEATURED AFFILIATES

38 ACCOUNTING HELP

39 NEW MEMBERS

41 AFFILIATE MEMBERS

42 LEGISLATIVE NOTES

44 STRAIGHT UPmdashSPIRIT PROFILE

45 LOCAL LEAGUE UPDATES

50 ADVERTISER INDEX

DEPARTMENTS

LEAGUE PROFILE28 Barron County Tavern League

BUSINESS SPOTLIGHT29 Dalersquos Twin Pines

CHARITY SPOTLIGHT

30 Pink Ribbon Advocacy Inc

LEAGUE SPOTLIGHTS

10 Working with Family Itrsquos Not Personalmdash Itrsquos Just Business

14 Build Your Business with an Outdoor Space

SOCIAL NETWORK

twittercomTavernLeague

facebookcom

wwwtlworg

NEW

NEW

77th Annual Spring ConferenceWyndam Milwaukee Airport Hotel amp Conference CenterApril 2ndash5bull Schedule of Eventsbull Keynote Speaker amp Seminarsbull Registration Formbull Entertainment amp Hostbull Tradeshow Exhibitor Listbull Auction Form

Itrsquos Not Personalmdash Itrsquos Just Business

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On Premise 2012 MarchApril4 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

My column in this issue of On Premise is a

bit unusual My purpose is two-fold First I

would like to introduce you to your new TLW

Senior Vice-President Terry Harvath Second

as I travel around the state I see a lot of local

leagues facing many different issues The Out-

agamie County Tavern League has certainly

had their share of controversy Terry Harvath

was the face of the OCTL for several years as

their President He did a fantastic job leading

the league through some hard battles and we

are proud to have him now serving on the TLW

Executive Board as Senior VP I have asked

Terry to introduce himself and share some of

his experiences through this article

Please read on

I would like to start by saying Thank You for voting me to be your Senior VP This is an honor that I promise will not be taken

lightly For those who donrsquot know me here is a little background I have been married for fif-teen years to my lovely wife Deborah and have three daughters Sydney Olivia and Samantha (SOS) My sister and I bought the Wishing Well in Appleton in 1989 when I was 23 I became the sole owner in 2002

I was introduced to the Tavern League from a business owner that encouraged me to get ac-

tive with the local league I began attending meetings on a regular basis and truly enjoyed the camaraderie and meeting new people It did not take long for me to become a local board member My first duties were the responsibili-ties of Secretary and Treasurer Because of the time involved I began taking the second Tues-day as my day off I enjoyed going to meetings and talking to other members who had similar business problems that I was facing I received some valuable advice that helped me succeed in my business I went on to become our County Vice President and eventually President

The first problem I faced as President of the Outagamie County Tavern League was the issue of video gaming At a time when competitors surrounding Appleton all had machines in their establishments our city council had other ideas Through the efforts of the OCTL working with the Appleton city council we were able to re

solve the issue thus putting us on a level playing field with our competitors

Not all things ended that well for years we fought the local smoking ban Appleton along with Madison was singled out with smoking bans starting on July of 2005 We gained mem-bership and our meetings grew because of fear of the negative impact this would have on our busi-nesses Despite a long fight that included two referendums and a city council vote the smoking battle was lost Tensions and tempers started to flare Some members and non-members started supporting a Statewide Ban Businesses were closing and membership was in decline Sadly the ban cost some of our members their livelihood However the OCTL remains a strong league today and membership continues to be a priority Over the last few years our county has a rejuvenated board of directors I encourage ev-eryone to attend meetings not only to meet new people but to share success stories and keep up with the current events I tell everyone wersquore a unique group of business people

I enjoy traveling throughout the State and vis-iting member establishments Every business is special as no two owners are alike One of my favorite things is to observe how people run their businesses and pick up ideas that might help mine Looking at menus investigating pro-motions and learning the quirky gimmicks some have used to promote their business has helped me promote mine I just love new ideas to get people through the doors I look forward to shar-ing ideas with you as we meet during my travels as your TLW Senior Vice President Please feel free to contact me anytime with any issues or just to stay in touch I work for you

Hope to see you soon Terry Harvath TLW Senior Vice President

Welcome New Senior Vice President Terry Harvath

By Robert SwearingenTLW President

Terry HarvathTLW Senior VIce President

5Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Support thoSe who Support our aSSociation

Make sure and thank these groups for their support and encourage others not on the list to participate Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories Remember ldquoSupport those who support usrdquo

Anheuser-Busch

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GOLD SPONSOrS

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With over 11000 choices yoursquore boundto find what you need

President Rob Swearingen

Senior Vice President Terry Harvath

Secretary Sue Bonte Lee

Treasurer Tom Dahlen

Southern Zone Vice PresidentsChris Marsicano Jim Pickett

Eastern Zone Vice PresidentsGene Loose Dale VandenLangenberg

Central Zone Vice PresidentsLori Frommgen Robert ldquoBubbardquo Sprenger

Northern Zone Vice PresidentsDan Corbin Pete Olson

Editor Pete Madland Executive DirectorTavern League of Wisconsin

Publisher Barbara Slack Slack Attack Communications

Advertising Sales Heidi KochSlack Attack Communicationsheidislackattackcom

Art Director Ann ChristiansonSlack Attack Communications

Contributing WritersTerry Harvath Pete Madland Kimberly Ruef Rob Swearingen Scott Stenger Amanda Wegner Kelly Slack Wolf

Printed By Reindl Printing IncMerrillWisconsin

On Premise (ISSN 1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin Inc 2817 Fish Hatchery Road Fitchburg WI 53713 phone (800) 445-9221

Published by Slack Attack Communications 5113 Monona Drive MadisonWI 53716 phone (608) 222-7630

Printing is by Reindl Printing Inc MerrillWI 54452 For advertising information contact Slack Attack CommunicationsSubscriptions included in TLW membership dues non-member subscriptions $15 per yearAddress corrections should be sent to the Tavern League of Wisconsin Office 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

Second class postage paid at Madison WI and other additional offices

copy Copyright 2012 by the Tavern League of Wisconsin IncPermission to reprint must be secured in advance of publication and credit given to author and On Premise

Editor Pete Madland

7Tavern League of Wisconsin 2012 MarchApril On Premise

Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC

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On Premise 2012 MarchApril8 wwwtlworg

Employees Friend or Foe

By Pete MadlandTLW Executive Director

While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was

working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me

How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job

But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner

All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit

How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value

them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked

When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you

What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise

Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately

Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make

it a point to say that simple phrase when it is deserved It is not difficult but it is important

Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right

Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have

Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril10 wwwtlworg

on the coVer

Amanda Wegner

Working With Family Members

Itrsquos Not Personal - Itrsquos Just Business

Family businesses are big business In the United States about 80 of all businesses are

family businesses and that number is equally strong in Wisconsin where strong family

values lead to strong family businesses

Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud

Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940

11Tavern League of Wisconsin 2012 MarchApril On Premise

Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends

ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the

same or even higher level of account-ability than other employees

BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category

which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership

Working with family members brings a new set of challenges to the business world there is little separation be-

tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ

haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business

Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal

CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table

Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness

Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each

family member has designated responsibilities

This leaves less room for ldquostepping on one an-

otherrsquos toesrdquo as decisions are made based on

professional roles versus personal choices

holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put

anyone in a difficult position itrsquos easy to pass the

buck to another family member or shrug off du-Working with Family continued on page 12

Phot

o co

urte

sy o

f CSI

Med

ia -

Terr

y M

ayer

Pho

togr

aphe

r

same or even higher level of account-

WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER

If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly

bull Be early

bull Be dependable

bull Pay attention to your work re-sponsibilities be accountable

bull Follow through

bull Be friendly and have fun

bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo

bull Be a mentor

bull Take an active role in learning about the business be excited about your industry

bull Always speak positively about the owner and the business both in and out of the office

bull Offer advice when asked or ask first before discussing a concern

On Premise 2012 MarchApril12 wwwtlworg

Working with Family continued from page 11

working with Family continued

AdVIcE ANd ANEcdoTES

With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes

On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo

ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo

At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman

Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo

On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo

ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo

On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult

Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations

On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive

experience that is really valuable for whatever they go on to do in liferdquo

While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business

ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo

Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience

ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo

On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo

At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun

It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done

Michael Lehman John Lehman Butch Lehman Trudy Lehman

13Tavern League of Wisconsin 2012 MarchApril On Premise

800-933-2121

Chicken With AttitudeChicken With AttitudeneW

wwwbrakebushcom

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

MADE

IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

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2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

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COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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Page 4: 2012 March/April On Premise

On Premise 2012 MarchApril4 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

My column in this issue of On Premise is a

bit unusual My purpose is two-fold First I

would like to introduce you to your new TLW

Senior Vice-President Terry Harvath Second

as I travel around the state I see a lot of local

leagues facing many different issues The Out-

agamie County Tavern League has certainly

had their share of controversy Terry Harvath

was the face of the OCTL for several years as

their President He did a fantastic job leading

the league through some hard battles and we

are proud to have him now serving on the TLW

Executive Board as Senior VP I have asked

Terry to introduce himself and share some of

his experiences through this article

Please read on

I would like to start by saying Thank You for voting me to be your Senior VP This is an honor that I promise will not be taken

lightly For those who donrsquot know me here is a little background I have been married for fif-teen years to my lovely wife Deborah and have three daughters Sydney Olivia and Samantha (SOS) My sister and I bought the Wishing Well in Appleton in 1989 when I was 23 I became the sole owner in 2002

I was introduced to the Tavern League from a business owner that encouraged me to get ac-

tive with the local league I began attending meetings on a regular basis and truly enjoyed the camaraderie and meeting new people It did not take long for me to become a local board member My first duties were the responsibili-ties of Secretary and Treasurer Because of the time involved I began taking the second Tues-day as my day off I enjoyed going to meetings and talking to other members who had similar business problems that I was facing I received some valuable advice that helped me succeed in my business I went on to become our County Vice President and eventually President

The first problem I faced as President of the Outagamie County Tavern League was the issue of video gaming At a time when competitors surrounding Appleton all had machines in their establishments our city council had other ideas Through the efforts of the OCTL working with the Appleton city council we were able to re

solve the issue thus putting us on a level playing field with our competitors

Not all things ended that well for years we fought the local smoking ban Appleton along with Madison was singled out with smoking bans starting on July of 2005 We gained mem-bership and our meetings grew because of fear of the negative impact this would have on our busi-nesses Despite a long fight that included two referendums and a city council vote the smoking battle was lost Tensions and tempers started to flare Some members and non-members started supporting a Statewide Ban Businesses were closing and membership was in decline Sadly the ban cost some of our members their livelihood However the OCTL remains a strong league today and membership continues to be a priority Over the last few years our county has a rejuvenated board of directors I encourage ev-eryone to attend meetings not only to meet new people but to share success stories and keep up with the current events I tell everyone wersquore a unique group of business people

I enjoy traveling throughout the State and vis-iting member establishments Every business is special as no two owners are alike One of my favorite things is to observe how people run their businesses and pick up ideas that might help mine Looking at menus investigating pro-motions and learning the quirky gimmicks some have used to promote their business has helped me promote mine I just love new ideas to get people through the doors I look forward to shar-ing ideas with you as we meet during my travels as your TLW Senior Vice President Please feel free to contact me anytime with any issues or just to stay in touch I work for you

Hope to see you soon Terry Harvath TLW Senior Vice President

Welcome New Senior Vice President Terry Harvath

By Robert SwearingenTLW President

Terry HarvathTLW Senior VIce President

5Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Support thoSe who Support our aSSociation

Make sure and thank these groups for their support and encourage others not on the list to participate Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories Remember ldquoSupport those who support usrdquo

Anheuser-Busch

PLATINuM SPONSOrS

GOLD SPONSOrS

SILVEr SPONSOrS

BrONzE SPONSOrS

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On Premise 2012 MarchApril6 wwwtlworg

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Visit our Showroom at 1600 S Main St bull Oshkosh WI 549021-855-TLW-ATMS bull wwwCornerstonePSnet

Your trusted solution for CARD PROCESSINGbull Best rate guaranteebull No long term contractsbull Lifetime equipment warranties

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Casio Registers

Lifetime equipment warranties

Hospitality POS

With over 11000 choices yoursquore boundto find what you need

President Rob Swearingen

Senior Vice President Terry Harvath

Secretary Sue Bonte Lee

Treasurer Tom Dahlen

Southern Zone Vice PresidentsChris Marsicano Jim Pickett

Eastern Zone Vice PresidentsGene Loose Dale VandenLangenberg

Central Zone Vice PresidentsLori Frommgen Robert ldquoBubbardquo Sprenger

Northern Zone Vice PresidentsDan Corbin Pete Olson

Editor Pete Madland Executive DirectorTavern League of Wisconsin

Publisher Barbara Slack Slack Attack Communications

Advertising Sales Heidi KochSlack Attack Communicationsheidislackattackcom

Art Director Ann ChristiansonSlack Attack Communications

Contributing WritersTerry Harvath Pete Madland Kimberly Ruef Rob Swearingen Scott Stenger Amanda Wegner Kelly Slack Wolf

Printed By Reindl Printing IncMerrillWisconsin

On Premise (ISSN 1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin Inc 2817 Fish Hatchery Road Fitchburg WI 53713 phone (800) 445-9221

Published by Slack Attack Communications 5113 Monona Drive MadisonWI 53716 phone (608) 222-7630

Printing is by Reindl Printing Inc MerrillWI 54452 For advertising information contact Slack Attack CommunicationsSubscriptions included in TLW membership dues non-member subscriptions $15 per yearAddress corrections should be sent to the Tavern League of Wisconsin Office 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

Second class postage paid at Madison WI and other additional offices

copy Copyright 2012 by the Tavern League of Wisconsin IncPermission to reprint must be secured in advance of publication and credit given to author and On Premise

Editor Pete Madland

7Tavern League of Wisconsin 2012 MarchApril On Premise

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On Premise 2012 MarchApril8 wwwtlworg

Employees Friend or Foe

By Pete MadlandTLW Executive Director

While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was

working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me

How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job

But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner

All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit

How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value

them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked

When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you

What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise

Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately

Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make

it a point to say that simple phrase when it is deserved It is not difficult but it is important

Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right

Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have

Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril10 wwwtlworg

on the coVer

Amanda Wegner

Working With Family Members

Itrsquos Not Personal - Itrsquos Just Business

Family businesses are big business In the United States about 80 of all businesses are

family businesses and that number is equally strong in Wisconsin where strong family

values lead to strong family businesses

Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud

Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940

11Tavern League of Wisconsin 2012 MarchApril On Premise

Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends

ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the

same or even higher level of account-ability than other employees

BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category

which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership

Working with family members brings a new set of challenges to the business world there is little separation be-

tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ

haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business

Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal

CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table

Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness

Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each

family member has designated responsibilities

This leaves less room for ldquostepping on one an-

otherrsquos toesrdquo as decisions are made based on

professional roles versus personal choices

holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put

anyone in a difficult position itrsquos easy to pass the

buck to another family member or shrug off du-Working with Family continued on page 12

Phot

o co

urte

sy o

f CSI

Med

ia -

Terr

y M

ayer

Pho

togr

aphe

r

same or even higher level of account-

WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER

If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly

bull Be early

bull Be dependable

bull Pay attention to your work re-sponsibilities be accountable

bull Follow through

bull Be friendly and have fun

bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo

bull Be a mentor

bull Take an active role in learning about the business be excited about your industry

bull Always speak positively about the owner and the business both in and out of the office

bull Offer advice when asked or ask first before discussing a concern

On Premise 2012 MarchApril12 wwwtlworg

Working with Family continued from page 11

working with Family continued

AdVIcE ANd ANEcdoTES

With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes

On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo

ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo

At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman

Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo

On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo

ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo

On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult

Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations

On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive

experience that is really valuable for whatever they go on to do in liferdquo

While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business

ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo

Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience

ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo

On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo

At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun

It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done

Michael Lehman John Lehman Butch Lehman Trudy Lehman

13Tavern League of Wisconsin 2012 MarchApril On Premise

800-933-2121

Chicken With AttitudeChicken With AttitudeneW

wwwbrakebushcom

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

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IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

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CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

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your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

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25420- 2 BUTTONHENLEYS

Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

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FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

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Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

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SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 5: 2012 March/April On Premise

5Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Support thoSe who Support our aSSociation

Make sure and thank these groups for their support and encourage others not on the list to participate Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories Remember ldquoSupport those who support usrdquo

Anheuser-Busch

PLATINuM SPONSOrS

GOLD SPONSOrS

SILVEr SPONSOrS

BrONzE SPONSOrS

Wisconsin Amusement amp Music Operators Inc

On Premise 2012 MarchApril6 wwwtlworg

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in Partnership with TLW presentsPROCESSING WITH A

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Credit Card ATM and POS Processing Services

Visit our Showroom at 1600 S Main St bull Oshkosh WI 549021-855-TLW-ATMS bull wwwCornerstonePSnet

Your trusted solution for CARD PROCESSINGbull Best rate guaranteebull No long term contractsbull Lifetime equipment warranties

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Casio Registers

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With over 11000 choices yoursquore boundto find what you need

President Rob Swearingen

Senior Vice President Terry Harvath

Secretary Sue Bonte Lee

Treasurer Tom Dahlen

Southern Zone Vice PresidentsChris Marsicano Jim Pickett

Eastern Zone Vice PresidentsGene Loose Dale VandenLangenberg

Central Zone Vice PresidentsLori Frommgen Robert ldquoBubbardquo Sprenger

Northern Zone Vice PresidentsDan Corbin Pete Olson

Editor Pete Madland Executive DirectorTavern League of Wisconsin

Publisher Barbara Slack Slack Attack Communications

Advertising Sales Heidi KochSlack Attack Communicationsheidislackattackcom

Art Director Ann ChristiansonSlack Attack Communications

Contributing WritersTerry Harvath Pete Madland Kimberly Ruef Rob Swearingen Scott Stenger Amanda Wegner Kelly Slack Wolf

Printed By Reindl Printing IncMerrillWisconsin

On Premise (ISSN 1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin Inc 2817 Fish Hatchery Road Fitchburg WI 53713 phone (800) 445-9221

Published by Slack Attack Communications 5113 Monona Drive MadisonWI 53716 phone (608) 222-7630

Printing is by Reindl Printing Inc MerrillWI 54452 For advertising information contact Slack Attack CommunicationsSubscriptions included in TLW membership dues non-member subscriptions $15 per yearAddress corrections should be sent to the Tavern League of Wisconsin Office 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

Second class postage paid at Madison WI and other additional offices

copy Copyright 2012 by the Tavern League of Wisconsin IncPermission to reprint must be secured in advance of publication and credit given to author and On Premise

Editor Pete Madland

7Tavern League of Wisconsin 2012 MarchApril On Premise

Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC

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On Premise 2012 MarchApril8 wwwtlworg

Employees Friend or Foe

By Pete MadlandTLW Executive Director

While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was

working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me

How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job

But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner

All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit

How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value

them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked

When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you

What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise

Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately

Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make

it a point to say that simple phrase when it is deserved It is not difficult but it is important

Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right

Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have

Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril10 wwwtlworg

on the coVer

Amanda Wegner

Working With Family Members

Itrsquos Not Personal - Itrsquos Just Business

Family businesses are big business In the United States about 80 of all businesses are

family businesses and that number is equally strong in Wisconsin where strong family

values lead to strong family businesses

Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud

Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940

11Tavern League of Wisconsin 2012 MarchApril On Premise

Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends

ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the

same or even higher level of account-ability than other employees

BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category

which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership

Working with family members brings a new set of challenges to the business world there is little separation be-

tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ

haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business

Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal

CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table

Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness

Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each

family member has designated responsibilities

This leaves less room for ldquostepping on one an-

otherrsquos toesrdquo as decisions are made based on

professional roles versus personal choices

holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put

anyone in a difficult position itrsquos easy to pass the

buck to another family member or shrug off du-Working with Family continued on page 12

Phot

o co

urte

sy o

f CSI

Med

ia -

Terr

y M

ayer

Pho

togr

aphe

r

same or even higher level of account-

WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER

If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly

bull Be early

bull Be dependable

bull Pay attention to your work re-sponsibilities be accountable

bull Follow through

bull Be friendly and have fun

bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo

bull Be a mentor

bull Take an active role in learning about the business be excited about your industry

bull Always speak positively about the owner and the business both in and out of the office

bull Offer advice when asked or ask first before discussing a concern

On Premise 2012 MarchApril12 wwwtlworg

Working with Family continued from page 11

working with Family continued

AdVIcE ANd ANEcdoTES

With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes

On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo

ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo

At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman

Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo

On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo

ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo

On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult

Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations

On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive

experience that is really valuable for whatever they go on to do in liferdquo

While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business

ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo

Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience

ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo

On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo

At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun

It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done

Michael Lehman John Lehman Butch Lehman Trudy Lehman

13Tavern League of Wisconsin 2012 MarchApril On Premise

800-933-2121

Chicken With AttitudeChicken With AttitudeneW

wwwbrakebushcom

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

MADE

IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

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Established business for 25 YEARS (Since 1986)

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CALL FOR A CATALOG1-800-345-5432

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COLORS BlackSIZES MED - 3XLG

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

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RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

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Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

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City Lounge wwwcityloungesmokefreecom 22

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Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 6: 2012 March/April On Premise

On Premise 2012 MarchApril6 wwwtlworg

Terminal with Printer

in Partnership with TLW presentsPROCESSING WITH A

PURPOSEPURPOSE

Check Scanner

Credit Card ATM and POS Processing Services

Visit our Showroom at 1600 S Main St bull Oshkosh WI 549021-855-TLW-ATMS bull wwwCornerstonePSnet

Your trusted solution for CARD PROCESSINGbull Best rate guaranteebull No long term contractsbull Lifetime equipment warranties

We work for the TLW amp for you Our competitors come and go but we have been here for 13 years in a row

Casio Registers

Lifetime equipment warranties

Hospitality POS

With over 11000 choices yoursquore boundto find what you need

President Rob Swearingen

Senior Vice President Terry Harvath

Secretary Sue Bonte Lee

Treasurer Tom Dahlen

Southern Zone Vice PresidentsChris Marsicano Jim Pickett

Eastern Zone Vice PresidentsGene Loose Dale VandenLangenberg

Central Zone Vice PresidentsLori Frommgen Robert ldquoBubbardquo Sprenger

Northern Zone Vice PresidentsDan Corbin Pete Olson

Editor Pete Madland Executive DirectorTavern League of Wisconsin

Publisher Barbara Slack Slack Attack Communications

Advertising Sales Heidi KochSlack Attack Communicationsheidislackattackcom

Art Director Ann ChristiansonSlack Attack Communications

Contributing WritersTerry Harvath Pete Madland Kimberly Ruef Rob Swearingen Scott Stenger Amanda Wegner Kelly Slack Wolf

Printed By Reindl Printing IncMerrillWisconsin

On Premise (ISSN 1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin Inc 2817 Fish Hatchery Road Fitchburg WI 53713 phone (800) 445-9221

Published by Slack Attack Communications 5113 Monona Drive MadisonWI 53716 phone (608) 222-7630

Printing is by Reindl Printing Inc MerrillWI 54452 For advertising information contact Slack Attack CommunicationsSubscriptions included in TLW membership dues non-member subscriptions $15 per yearAddress corrections should be sent to the Tavern League of Wisconsin Office 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

Second class postage paid at Madison WI and other additional offices

copy Copyright 2012 by the Tavern League of Wisconsin IncPermission to reprint must be secured in advance of publication and credit given to author and On Premise

Editor Pete Madland

7Tavern League of Wisconsin 2012 MarchApril On Premise

Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC

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920-387-5952234 North Clark StreetMayville WI 53050

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TLW Affiliate Member

On Premise 2012 MarchApril8 wwwtlworg

Employees Friend or Foe

By Pete MadlandTLW Executive Director

While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was

working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me

How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job

But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner

All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit

How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value

them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked

When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you

What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise

Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately

Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make

it a point to say that simple phrase when it is deserved It is not difficult but it is important

Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right

Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have

Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril10 wwwtlworg

on the coVer

Amanda Wegner

Working With Family Members

Itrsquos Not Personal - Itrsquos Just Business

Family businesses are big business In the United States about 80 of all businesses are

family businesses and that number is equally strong in Wisconsin where strong family

values lead to strong family businesses

Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud

Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940

11Tavern League of Wisconsin 2012 MarchApril On Premise

Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends

ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the

same or even higher level of account-ability than other employees

BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category

which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership

Working with family members brings a new set of challenges to the business world there is little separation be-

tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ

haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business

Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal

CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table

Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness

Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each

family member has designated responsibilities

This leaves less room for ldquostepping on one an-

otherrsquos toesrdquo as decisions are made based on

professional roles versus personal choices

holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put

anyone in a difficult position itrsquos easy to pass the

buck to another family member or shrug off du-Working with Family continued on page 12

Phot

o co

urte

sy o

f CSI

Med

ia -

Terr

y M

ayer

Pho

togr

aphe

r

same or even higher level of account-

WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER

If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly

bull Be early

bull Be dependable

bull Pay attention to your work re-sponsibilities be accountable

bull Follow through

bull Be friendly and have fun

bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo

bull Be a mentor

bull Take an active role in learning about the business be excited about your industry

bull Always speak positively about the owner and the business both in and out of the office

bull Offer advice when asked or ask first before discussing a concern

On Premise 2012 MarchApril12 wwwtlworg

Working with Family continued from page 11

working with Family continued

AdVIcE ANd ANEcdoTES

With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes

On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo

ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo

At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman

Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo

On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo

ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo

On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult

Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations

On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive

experience that is really valuable for whatever they go on to do in liferdquo

While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business

ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo

Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience

ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo

On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo

At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun

It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done

Michael Lehman John Lehman Butch Lehman Trudy Lehman

13Tavern League of Wisconsin 2012 MarchApril On Premise

800-933-2121

Chicken With AttitudeChicken With AttitudeneW

wwwbrakebushcom

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

MADE

IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

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2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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Brakebush Brothers wwwbrakebushcom 13

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Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

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Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 7: 2012 March/April On Premise

7Tavern League of Wisconsin 2012 MarchApril On Premise

Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC

JIM ROPEL

920-387-5952234 North Clark StreetMayville WI 53050

bull Small Business Financial Planning

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bull IRArsquosbull Mutual Fundsbull Annuities bull Stocks amp Bonds

TLW Affiliate Member

On Premise 2012 MarchApril8 wwwtlworg

Employees Friend or Foe

By Pete MadlandTLW Executive Director

While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was

working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me

How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job

But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner

All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit

How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value

them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked

When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you

What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise

Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately

Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make

it a point to say that simple phrase when it is deserved It is not difficult but it is important

Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right

Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have

Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril10 wwwtlworg

on the coVer

Amanda Wegner

Working With Family Members

Itrsquos Not Personal - Itrsquos Just Business

Family businesses are big business In the United States about 80 of all businesses are

family businesses and that number is equally strong in Wisconsin where strong family

values lead to strong family businesses

Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud

Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940

11Tavern League of Wisconsin 2012 MarchApril On Premise

Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends

ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the

same or even higher level of account-ability than other employees

BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category

which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership

Working with family members brings a new set of challenges to the business world there is little separation be-

tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ

haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business

Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal

CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table

Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness

Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each

family member has designated responsibilities

This leaves less room for ldquostepping on one an-

otherrsquos toesrdquo as decisions are made based on

professional roles versus personal choices

holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put

anyone in a difficult position itrsquos easy to pass the

buck to another family member or shrug off du-Working with Family continued on page 12

Phot

o co

urte

sy o

f CSI

Med

ia -

Terr

y M

ayer

Pho

togr

aphe

r

same or even higher level of account-

WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER

If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly

bull Be early

bull Be dependable

bull Pay attention to your work re-sponsibilities be accountable

bull Follow through

bull Be friendly and have fun

bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo

bull Be a mentor

bull Take an active role in learning about the business be excited about your industry

bull Always speak positively about the owner and the business both in and out of the office

bull Offer advice when asked or ask first before discussing a concern

On Premise 2012 MarchApril12 wwwtlworg

Working with Family continued from page 11

working with Family continued

AdVIcE ANd ANEcdoTES

With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes

On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo

ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo

At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman

Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo

On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo

ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo

On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult

Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations

On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive

experience that is really valuable for whatever they go on to do in liferdquo

While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business

ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo

Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience

ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo

On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo

At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun

It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done

Michael Lehman John Lehman Butch Lehman Trudy Lehman

13Tavern League of Wisconsin 2012 MarchApril On Premise

800-933-2121

Chicken With AttitudeChicken With AttitudeneW

wwwbrakebushcom

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

MADE

IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

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We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

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Established business for 25 YEARS (Since 1986)

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12 Piece MinimumIncludes One Color Imprint

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$250 an X over XLG

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$300 per x over xlg

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CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

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your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

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Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

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Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 8: 2012 March/April On Premise

On Premise 2012 MarchApril8 wwwtlworg

Employees Friend or Foe

By Pete MadlandTLW Executive Director

While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was

working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me

How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job

But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner

All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit

How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value

them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked

When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you

What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise

Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately

Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make

it a point to say that simple phrase when it is deserved It is not difficult but it is important

Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right

Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have

Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril10 wwwtlworg

on the coVer

Amanda Wegner

Working With Family Members

Itrsquos Not Personal - Itrsquos Just Business

Family businesses are big business In the United States about 80 of all businesses are

family businesses and that number is equally strong in Wisconsin where strong family

values lead to strong family businesses

Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud

Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940

11Tavern League of Wisconsin 2012 MarchApril On Premise

Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends

ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the

same or even higher level of account-ability than other employees

BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category

which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership

Working with family members brings a new set of challenges to the business world there is little separation be-

tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ

haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business

Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal

CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table

Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness

Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each

family member has designated responsibilities

This leaves less room for ldquostepping on one an-

otherrsquos toesrdquo as decisions are made based on

professional roles versus personal choices

holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put

anyone in a difficult position itrsquos easy to pass the

buck to another family member or shrug off du-Working with Family continued on page 12

Phot

o co

urte

sy o

f CSI

Med

ia -

Terr

y M

ayer

Pho

togr

aphe

r

same or even higher level of account-

WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER

If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly

bull Be early

bull Be dependable

bull Pay attention to your work re-sponsibilities be accountable

bull Follow through

bull Be friendly and have fun

bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo

bull Be a mentor

bull Take an active role in learning about the business be excited about your industry

bull Always speak positively about the owner and the business both in and out of the office

bull Offer advice when asked or ask first before discussing a concern

On Premise 2012 MarchApril12 wwwtlworg

Working with Family continued from page 11

working with Family continued

AdVIcE ANd ANEcdoTES

With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes

On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo

ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo

At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman

Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo

On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo

ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo

On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult

Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations

On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive

experience that is really valuable for whatever they go on to do in liferdquo

While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business

ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo

Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience

ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo

On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo

At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun

It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done

Michael Lehman John Lehman Butch Lehman Trudy Lehman

13Tavern League of Wisconsin 2012 MarchApril On Premise

800-933-2121

Chicken With AttitudeChicken With AttitudeneW

wwwbrakebushcom

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

MADE

IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

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CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

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ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

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BUSINESS SPOTLIGHT

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LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

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12 Piece MinimumIncludes One Color Imprint

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$250 an X over XLG

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CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

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your logo on back $30 set-upif your logo is not on file

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

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sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

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FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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ADVERTISING

INFORMATION

CONTACT

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608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

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Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

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Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 9: 2012 March/April On Premise

On Premise 2012 MarchApril10 wwwtlworg

on the coVer

Amanda Wegner

Working With Family Members

Itrsquos Not Personal - Itrsquos Just Business

Family businesses are big business In the United States about 80 of all businesses are

family businesses and that number is equally strong in Wisconsin where strong family

values lead to strong family businesses

Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud

Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940

11Tavern League of Wisconsin 2012 MarchApril On Premise

Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends

ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the

same or even higher level of account-ability than other employees

BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category

which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership

Working with family members brings a new set of challenges to the business world there is little separation be-

tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ

haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business

Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal

CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table

Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness

Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each

family member has designated responsibilities

This leaves less room for ldquostepping on one an-

otherrsquos toesrdquo as decisions are made based on

professional roles versus personal choices

holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put

anyone in a difficult position itrsquos easy to pass the

buck to another family member or shrug off du-Working with Family continued on page 12

Phot

o co

urte

sy o

f CSI

Med

ia -

Terr

y M

ayer

Pho

togr

aphe

r

same or even higher level of account-

WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER

If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly

bull Be early

bull Be dependable

bull Pay attention to your work re-sponsibilities be accountable

bull Follow through

bull Be friendly and have fun

bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo

bull Be a mentor

bull Take an active role in learning about the business be excited about your industry

bull Always speak positively about the owner and the business both in and out of the office

bull Offer advice when asked or ask first before discussing a concern

On Premise 2012 MarchApril12 wwwtlworg

Working with Family continued from page 11

working with Family continued

AdVIcE ANd ANEcdoTES

With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes

On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo

ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo

At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman

Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo

On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo

ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo

On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult

Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations

On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive

experience that is really valuable for whatever they go on to do in liferdquo

While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business

ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo

Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience

ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo

On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo

At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun

It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done

Michael Lehman John Lehman Butch Lehman Trudy Lehman

13Tavern League of Wisconsin 2012 MarchApril On Premise

800-933-2121

Chicken With AttitudeChicken With AttitudeneW

wwwbrakebushcom

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

MADE

IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

MASSAPPEAL SPECIALTIES INC

2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

$995 ea 12

$795 ea 12

$1995 ea 12

$650 ea Minimum order of 12

$650 ea Minimum order of 12

1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 10: 2012 March/April On Premise

11Tavern League of Wisconsin 2012 MarchApril On Premise

Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends

ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the

same or even higher level of account-ability than other employees

BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category

which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership

Working with family members brings a new set of challenges to the business world there is little separation be-

tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ

haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business

Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal

CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table

Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness

Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each

family member has designated responsibilities

This leaves less room for ldquostepping on one an-

otherrsquos toesrdquo as decisions are made based on

professional roles versus personal choices

holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put

anyone in a difficult position itrsquos easy to pass the

buck to another family member or shrug off du-Working with Family continued on page 12

Phot

o co

urte

sy o

f CSI

Med

ia -

Terr

y M

ayer

Pho

togr

aphe

r

same or even higher level of account-

WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER

If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly

bull Be early

bull Be dependable

bull Pay attention to your work re-sponsibilities be accountable

bull Follow through

bull Be friendly and have fun

bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo

bull Be a mentor

bull Take an active role in learning about the business be excited about your industry

bull Always speak positively about the owner and the business both in and out of the office

bull Offer advice when asked or ask first before discussing a concern

On Premise 2012 MarchApril12 wwwtlworg

Working with Family continued from page 11

working with Family continued

AdVIcE ANd ANEcdoTES

With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes

On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo

ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo

At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman

Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo

On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo

ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo

On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult

Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations

On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive

experience that is really valuable for whatever they go on to do in liferdquo

While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business

ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo

Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience

ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo

On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo

At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun

It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done

Michael Lehman John Lehman Butch Lehman Trudy Lehman

13Tavern League of Wisconsin 2012 MarchApril On Premise

800-933-2121

Chicken With AttitudeChicken With AttitudeneW

wwwbrakebushcom

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

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wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

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On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

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COLORS BlackSIZES MED - 3XLG

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12 Piece MinimumIncludes One Color Imprint

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$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

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RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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PENS bull CALENDARS bull APPAREL bull BAR TOKENS

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Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 11: 2012 March/April On Premise

On Premise 2012 MarchApril12 wwwtlworg

Working with Family continued from page 11

working with Family continued

AdVIcE ANd ANEcdoTES

With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes

On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo

ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo

At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman

Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo

On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo

ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo

On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult

Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations

On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive

experience that is really valuable for whatever they go on to do in liferdquo

While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business

ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo

Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience

ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo

On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo

At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun

It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done

Michael Lehman John Lehman Butch Lehman Trudy Lehman

13Tavern League of Wisconsin 2012 MarchApril On Premise

800-933-2121

Chicken With AttitudeChicken With AttitudeneW

wwwbrakebushcom

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

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bull ATM Placement

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bull Complete ATM Management

Additional Solutions Available

Supply Solutions

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bull Currency Supplies

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bull ProofEncoder Supplies

bull Additional Supplies

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Service Solutions

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bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

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wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

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Additional Solutions Available

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IN THE

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CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

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IN THE

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On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

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CELEBRATING 40 YRS

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PK562

Letrsquos Have a PartyLetrsquos Have a Party

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your logo on back $30 set-upif your logo is not on file

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25420- 2 BUTTONHENLEYS

Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

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FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

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FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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Affiliated Investment Group 7

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Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

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Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 12: 2012 March/April On Premise

13Tavern League of Wisconsin 2012 MarchApril On Premise

800-933-2121

Chicken With AttitudeChicken With AttitudeneW

wwwbrakebushcom

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

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bull Complete ATM Management

Additional Solutions Available

Supply Solutions

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bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

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bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

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wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

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Additional Solutions Available

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TLW Supporters Since 1976

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On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

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RUSSELLLADIES DRI-POWER

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COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

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$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

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RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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PENS bull CALENDARS bull APPAREL bull BAR TOKENS

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Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 13: 2012 March/April On Premise

On Premise 2012 MarchApril14 wwwtlworg

It might only be March

but Wisconsinites are a

hardy stock If you have

an outdoor space

maybe with some cover

and a little warmth

you would be

heating up your sales

even on chilly days

By Amanda N Wegner

Build Your Business with an Outdoor Space

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

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IN THE

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CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

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IN THE

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The Original Posi-PourTM

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On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

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RUSSELLLADIES DRI-POWER

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COLORS BlackSIZES MED - 3XLG

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SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

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$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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PENS bull CALENDARS bull APPAREL bull BAR TOKENS

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Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 14: 2012 March/April On Premise

15Tavern League of Wisconsin 2012 MarchApril On Premise

ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy

Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo

The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields

It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important

ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo

Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed

Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo

Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence

ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo

Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-

turbances in the design of your outdoor space

ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon

Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations

ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space

ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo

Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo

If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning

ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just

think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo

For something more open Baraboo Tent amp Awning offers canopies and retractable aw-

nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo

Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space

ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo

The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh

Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete

ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh

ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo

Working with Family continued on page 16

ldquoUnfortunately there is no such thing as an

unlimited budget and knowing how much you

can spend will drive the materials you userdquo

mdash Tony Szak Owner

Empire Development amp Construction

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

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wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

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On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

MASSAPPEAL SPECIALTIES INC

2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

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PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

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Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 15: 2012 March/April On Premise

On Premise 2012 MarchApril16 wwwtlworg

Build Your Business continued from page 15

outdoor SpaceS continued

ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside

Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo

Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom

Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom

Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom

Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom

Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom

MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet

tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more

Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo

If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo

Another heating option is radiant heat which Veronarsquos Krantz Electric offers

ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo

radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space

ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-

ple are going to come to my place instead of yoursrdquo

DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run

JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo

Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long

ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow

MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat

All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow

Because there are no external byproducts like carbon dioxide no ventilation is needed either

Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration

Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

MADE

IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

MASSAPPEAL SPECIALTIES INC

2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

$995 ea 12

$795 ea 12

$1995 ea 12

$650 ea Minimum order of 12

$650 ea Minimum order of 12

1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 16: 2012 March/April On Premise

Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26

17

SponSored by

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

MADE

IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

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2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 17: 2012 March/April On Premise

MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North

bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room

(Class Registration open to members and non-members)

bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek

Band Rockinrsquo Robins

TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash

Chris Marsicano So Zone VP bullOpeningCeremonyndash

Milwaukee County President ndash Sharon Nowak

bullVicePresidentReportndash TerryHarvath

bullPresidentrsquosReportndash Rob Swearingen

bullSecretaryrsquosReportndash Sue Bonte Lee

bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash

Scott Stenger bullExecutiveDirectorsReportndash

Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII

Presented by Wayne Roth ndash Mardi Gras Ballroom

bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor

Mardi Gras Ballroom

bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom

Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo

CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)

bull 900 PM to 1000 PM LiveAuctionforDirectGivers

WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe

bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom

bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash

MilwaukeeBrewers HallofFamer RobinYount

bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom

bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea

bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea

bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South

6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom

- Event amp Entertainment sponsored by Precision Pours

THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom

bullAttendanceDrawing bullNewCharityCOREDrawingndash

Joyce Bartelt bullGuestSpeakerEntertainerndash

Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing

bull 1200 PM Milwaukee County Presidentrsquos Receptionndash

Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768

Note Times and events are subject to change without notice

ScHEDULE OF EvENTSScHEDULE OF EvENTS

SEMINARSSEMINARS

18

SponSored by

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

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IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

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COLORS BlackSIZES MED - 3XLG

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12 Piece MinimumIncludes One Color Imprint

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$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

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RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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PENS bull CALENDARS bull APPAREL bull BAR TOKENS

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Brakebush Brothers wwwbrakebushcom 13

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Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

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Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

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Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 18: 2012 March/April On Premise

TUESDAY 100 - 200 pm Mardi gras Ballroom

Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth

If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before

Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide

KEYNOTE SPEAKERKEYNOTE SPEAKER

SEMINARSSEMINARS

Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences

MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS

Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame

(Elected 1999) Vote 775 (first ballot)

POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the

MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)

bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)

ROBIN YOUNTMILWAUKEEBREWERS

19(RETIRED)POSITION

ShortstopOutfielderBATTEDRightTHREWRight

TUESDAY 300 - 400 pm Mardi gras Ballroom

Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event

With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company

Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators

19

Wednesday 9am-Noon general Session

ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions

19

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

MADE

IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

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2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 19: 2012 March/April On Premise

APR IL 2-5

Name ______________________________________________ SpouseGuest Name _______________________________________________

Signature(s) ________________________________________________ _______________________________________________________

Business Name _______________________________________________________________________________________________________

Mailing Address ______________________________________________________________________________________________________

CityStateZip ________________________________________________________________________________________________________

Business Phone __________________________________________ Home Phone _________________________________________________

Local League _______________________________________________________________________________________________

n This is my first convention n I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL

Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________

TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)

n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation

n CORE - Children of Restaurant Employees

Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005

METHOD OF PAYMENT

Total Amount Due $ ______________________________________

Check _______ n n nCard ____________________________Exp Date ____________

Cardholder Name ________________________________________

Signature ______________________________________________

Cardholder Address ______________________________________

CityStateZip____________________________________________

HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212

Wyndham Milwaukee Airport Hotel and Convention Center

4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000

For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay

Wyndham Milwaukee Airport

Hotel amp Convention Center4747 S Howell Ave

W Layton Ave

94

94

43

43

894

41

41

119

38

38

S Howell AveS Howell Ave

GEN MITCHELL INTL AIRPORT

MILWAUKEE W I

20

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

MILWAUKEE W I

ROAD CONSTRUCTION ALLOW FOR EXTRA TIME

SponSored by

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

ENTERTAINMENTENTERTAINMENT

YOUR HOST LEAgUEYOUR HOST LEAgUE

MONDAY NIgHT

Rockinrsquo Robins

THURSDAY MORNINg

comedy Sports mdash3-Player Exhibition

TUESDAY NIgHT

The Freistadt Alte Kameraden Band

21

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

Outdoor Heated Smoking Area

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

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Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

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IN THE

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CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

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2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

$650 ea Minimum order of 12

1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

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RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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INFORMATION

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Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

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Page 20: 2012 March/April On Premise

What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen

The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll

They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more

Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come

Pictured from left to right

Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp

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YOUR HOST LEAgUEYOUR HOST LEAgUE

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21

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Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

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STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

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Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

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Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

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Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

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Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

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IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

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2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

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COLORS BlackSIZES MED - 3XLG

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

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$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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Colors Sport Grey or BlackUltimate hands free beverage system

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BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

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your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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PENS bull CALENDARS bull APPAREL bull BAR TOKENS

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8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

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Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

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Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

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SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

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WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

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Page 21: 2012 March/April On Premise

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

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3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

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8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

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IN THE

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CALL

ORDER ONLINE AT wwwPOSI-POURcom

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The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

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Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

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2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

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COLORS BlackSIZES MED - 3XLG

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$650 ea Minimum order of 12

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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$300 per x over xlg

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RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

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RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

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Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 22: 2012 March/April On Premise

8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts

Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems

Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans

Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages

B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs

Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software

Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service

Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems

Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products

Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers

Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits

Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers

DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance

DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host

Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey

Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service

El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming

Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer

Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression

Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System

Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance

H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services

Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza

Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items

JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System

Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top

Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies

Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses

ExHIBITOR LISTExHIBITOR LIST

23

buy 1 get 2nd of equal or lesser value free

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408

With this coupon Present coupon when ordering Must be 21 with

FREE APPETIZER with a pizza purchase

City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel

414-747-8408With this coupon Present coupon when ordering

Limit 1 per visit Not valid with other offers Offer Expires 4-15-12

OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |

Having a PartyCome Celebrate at City Lounge

HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers

WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)

TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes

Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)

WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)

THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles

FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)

SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)

Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi

III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom

Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza

facebookcomCityLoungeCudahy

twittercomcitylounge1

STAY CONNECTEDhellip

3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom

VISIT U

S during the TLW

SPRIN

G C

ON

FEREN

CE to redeem

coupons in this ad

freedrink Provided by

FREE appetizer

Outdoor Heated Smoking Area

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

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bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

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IN THE

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CALL

ORDER ONLINE AT wwwPOSI-POURcom

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The Original Posi-PourTM

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On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

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We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

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12 Piece MinimumIncludes One Color Imprint

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CELEBRATING 40 YRS

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PK562

Letrsquos Have a PartyLetrsquos Have a Party

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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Electro-Kold Corporation wwwelectrokoldcom 35

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Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

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Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 23: 2012 March/April On Premise

ExHIBITOR LISTExHIBITOR LIST

25

Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties

Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza

Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products

Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business

Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix

MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom

Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals

Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment

NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service

Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products

Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments

Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products

Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips

Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use

R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables

SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing

Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups

Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve

The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans

Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka

Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems

Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs

Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers

Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones

Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

bull Transaction Processing

bull Complete ATM Management

Additional Solutions Available

Supply Solutions

bull ATM Supplies

bull Currency Supplies

bull Scanner Supplies

bull ProofEncoder Supplies

bull Additional Supplies

Order Online edgeonecom

Service Solutions

bull ATMs bull Scanners

bull Money Counters bull Printers

bull Customer Service Center

bull On-Site bull Depot

bull Contract bull Time amp Materials

bull Project Coordination

bull Installation bull Training

Additional Solutions Available

wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589

Technology Solutions

bull Smart Safes

bull Currency Counters

bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

MADE

IN THE

USA

CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

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IN THE

USA

CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

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COLORS BlackSIZES MED - 3XLG

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SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

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$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

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PENS bull CALENDARS bull APPAREL bull BAR TOKENS

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Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

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Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

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MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 24: 2012 March/April On Premise

26

AUcTIONAUcTION

Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show

Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention

Then bring your items to the registration booth immediately

upon arrival He reminds everyone that the final decision on

whether an item is placed in live or silent auction rests with his committee All

items are appreciated

The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your

ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash

AUCT ION I TEM FORM

If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson

Donor (Individual name and League) __________________________________________________________________

_________________________________________________________________________________________________

Contact Person ____________________________________________________________________________________

Phone (business) ________________________________________ (home) ___________________________________

Please describe the item(s) your members will be donating to the TLW auctions

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Item ___________________________________________________________Value____________________________

Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615

Then bring your items to the registration booth immediately

SponSored by

27Tavern League of Wisconsin 2012 MarchApril On Premise

ATM Solutions

bull Mobile ATM

bull ATM Sales

bull ATM Rental

bull ATM Placement

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bull Complete ATM Management

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bull Currency Supplies

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Order Online edgeonecom

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Technology Solutions

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bull Coin CountersSorters

bull Currency and ID Authenticator

bull Self-Service Coin

bull Scanners

Additional Solutions Available

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CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

MADE

IN THE

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CALL

ORDER ONLINE AT wwwPOSI-POURcom

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On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

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COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

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Modern Cash register Systems wwwmoderncashregistercom 49

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Plainfield Pub 27

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Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 25: 2012 March/April On Premise

27Tavern League of Wisconsin 2012 MarchApril On Premise

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bull Mobile ATM

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IN THE

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CALL 1-800-435-2816FOR TLW DISCOUNTS

TLW Supporters Since 1976

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IN THE

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CALL

ORDER ONLINE AT wwwPOSI-POURcom

TLW Supporters Since 1976

The Original Posi-PourTM

Industries Inc

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

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2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

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$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

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RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

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ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

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sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

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sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

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FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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PENS bull CALENDARS bull APPAREL bull BAR TOKENS

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Disher Insurance Service wwwdisherinsurancecom 7

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Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

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Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

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WAMO wwwwamonet 31

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Page 26: 2012 March/April On Premise

On Premise 2012 MarchApril28 wwwtlworg

barron county Tavern LeagueNew SafeRide option in 2012

The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab

service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)

ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo

ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League

Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896

ldquoBesides me the only other longstanding family-

owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle

Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy

The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the

money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide

The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members

Currently the Barron County League has 70 members which is about half of the license

holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members

A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve

ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times

itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoRight now if someone at my bar needs a ride

I just have somebody give them a ride This new

service is going to be wonderfulrdquo

says Shirley Hayes

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

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Established business for 25 YEARS (Since 1986)

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SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

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CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

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RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

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Great Lakes Amusement wwwglastorecom 50

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Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 27: 2012 March/April On Premise

29Tavern League of Wisconsin 2012 MarchApril On Premise

dalersquos Twin Pines

Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no

exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo

Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo

While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo

Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo

Open daily from about 9 am until bar time mdash

ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink

We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says

The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo

Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well

ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo

Bergeson has been an active member of the Tav-ern League because of what it offers to him and

his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen

The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo

Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

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12 Piece MinimumIncludes One Color Imprint

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$250 an X over XLG

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CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

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your logo on back $30 set-upif your logo is not on file

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25420- 2 BUTTONHENLEYS

Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 28: 2012 March/April On Premise

On Premise 2012 MarchApril30 wwwtlworg

In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help

women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone

ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo

In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams

The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the

Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses

ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis

To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws

Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo

The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year

ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo

Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

No one should have to go through breast cancer alone

4215 Louisiana Avenue NorthNew Hope MN 55428

Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for

more than 30 years

Proud member of the Tavern League of Wisconsin

888-537-1906ext 12 or 26

wwwtrs-poscom

4215 Louisana Avenue NorthNew Hope MN 55428

888-537-1906ext 18

wwwtrs-poscomProviding Hardware

Software and Security solutions for the Hospitality and

Retail Liquor Store industries for more than 30 years

Proud member of the Tavern League of Wisconsin

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

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2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

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COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

$650 ea Minimum order of 12

1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

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RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

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FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 29: 2012 March/April On Premise

31Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

MASSAPPEAL SPECIALTIES INC

2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

$995 ea 12

$795 ea 12

$1995 ea 12

$650 ea Minimum order of 12

$650 ea Minimum order of 12

1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 30: 2012 March/April On Premise

On Premise 2012 MarchApril32 wwwtlworg

representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving

taverns in southwestern Wisconsin since 1928

ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo

Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries

ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend

ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo

Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo

ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo

Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo

Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar

night programs drinks menus and more

ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo

Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars

ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo

Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines

ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo

Additionally Phillips Distributing has given over $1 million to local charities over the years

Taken together the giving spirit focus on promo-tion excellent service and a deep product line

helps Phillips Distributing help its customers

ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo

SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

ldquoIf you have a bottle of vodka or a bottle of rum

you can mix it with almost anything You canrsquot

really mix beer with anythingrdquo

mdashMarv Levy

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

MASSAPPEAL SPECIALTIES INC

2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

$995 ea 12

$795 ea 12

$1995 ea 12

$650 ea Minimum order of 12

$650 ea Minimum order of 12

1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 31: 2012 March/April On Premise

33Tavern League of Wisconsin 2012 MarchApril On Premise

SPEcIAL cLubmEmbERSHIP

Platinum Club Members

OUTAGAMIE COUNTY Tavern League

OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League

WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT

TLW 5TH DISTRICT

TLW 7TH DISTRICT

Gold Club Members

DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Annual Membership Levels

Platinum - $1000 Annual

Membership Level

Gold - $500 Annual

Membership Level

Silver - $250 Annual

Membership Level

For more information on becoming

a Special Club Member call the TLW

office at (800) 445-9221Tel 8005494491

wwwPrecisionPourscom

The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors

Herersquos what some of the members of the

Tavern League of Wisconsin have to say

about the Precision Pourtrade 3-ball liquor pour

ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to

color code my bar area for pricingrdquoDamon Anderson

Owner Silver Dollar Saloon (aka The Buck)

Menomonie WI

ldquoWith Precision Pours

even an amateur bartender can make a good drinkrdquo

Wayne Machut General Manager | Machutrsquos Supper Club

Milwaukee WI

ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI

ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI

Find out what all the fuss is about

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

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2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

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COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

$650 ea Minimum order of 12

1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

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RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 32: 2012 March/April On Premise

On Premise 2012 MarchApril34 wwwtlworg

If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-

consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments

ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo

TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place

Safely and securely accepting credit and debit card payments is a challenge for many business owners

ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-

other processor but that often comes with more risks and headacherdquo

In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo

One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty

For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable

ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo

All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants

ldquoA lot of competitorsrdquo says McNulty ldquolook for

any and all opportunities to grab margin We try to keep as transparent as possiblerdquo

There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers

That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment

ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure

ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo

TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

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12 Piece MinimumIncludes One Color Imprint

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$250 an X over XLG

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CELEBRATING 40 YRS

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PK562

Letrsquos Have a PartyLetrsquos Have a Party

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your logo on back $30 set-upif your logo is not on file

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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608-222-7630heidislackattackcom

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Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

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Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

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Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 33: 2012 March/April On Premise

35Tavern League of Wisconsin 2012 MarchApril On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

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MASSAPPEAL SPECIALTIES INC

2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

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$650 ea Minimum order of 12

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

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Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

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Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 34: 2012 March/April On Premise

On Premise 2012 MarchApril36 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call

Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo

A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo

Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes

A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned

ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo

Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety

ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo

Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo

Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen

ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo

Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom

Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line

ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer

D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions

The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters

ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us

We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more

In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies

D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties

Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago

Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo

Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo

D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777

d amp d AmuSEmENT GAmES

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

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$1000 ea 12

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12 Piece MinimumIncludes One Color Imprint

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80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

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$300 per x over xlg

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CELEBRATING 40 YRS

SERVING THE COMMUNITY

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Letrsquos Have a PartyLetrsquos Have a Party

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your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

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Includes One Color Imprint

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sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

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FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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PENS bull CALENDARS bull APPAREL bull BAR TOKENS

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Alliance Payment Systems wwwalliancepaymentsystemscom 7

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Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

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MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

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SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 35: 2012 March/April On Premise

37Tavern League of Wisconsin 2012 MarchApril On Premise

comPANY NAmE

comPANY NAmE

PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected

A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation

ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo

Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more

ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo

An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo

ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo

If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn

While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn

Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask

Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

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Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

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12 Piece MinimumIncludes One Color Imprint

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$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

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CELEBRATING 40 YRS

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PK562

Letrsquos Have a PartyLetrsquos Have a Party

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your logo on back $30 set-upif your logo is not on file

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Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 36: 2012 March/April On Premise

On Premise 2012 MarchApril38 wwwtlworg

2012 Tax Round-up

There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities

unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers

Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers

What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)

In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee

SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012

Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012

rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)

The maximum deferral into s SIMPLE plan remains at $11500

The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)

hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012

An employee hired under the HIrE Act was qualified if they

bull Began employment after February 3 and before January 1 2011

bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause

waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees

Now if you retained those workers for 52-consecutive weeks and

bull Was employed on any date in 2011

bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80

The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom

By Kimberly Ruef CPA

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

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COLORS BlackSIZES MED - 3XLG

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1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

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CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

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your logo on back $30 set-upif your logo is not on file

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COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

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NEW MEMBERS

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LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

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Page 37: 2012 March/April On Premise

39Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012District 1

kenosha city

Big DaddyrsquosBrad KellerKenosha

La FogataDino KatrisKenosha

Puzzle HouseJudith A GrenoKenosha

Screamin Mimirsquos LoungeMimi RuffoloKenosha

kenosha county

Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake

Goodfellarsquos Restaurant amp BarFrank CurtisTrevor

Pink House ResortPatrick HawesTwin Lakes

racine city

EnviDoug NicholsonRacine

rock county

Diamond LanesDaniel BucholtzBeloit

Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville

BazingaBrian HughesJanesville

Lava LoungeRyan SkinnerJanesville

WedgesBruce MonsonJanesville

South central

Debrsquos Bar IncDebra A NeildBrodhead

New Glarus HotelHans LenzlingerNew Glarus

walworth county

Show PalaceJim RoddyDarien

End Zone Sports BarJon KasnickDelavan

Elkhorn Wine amp SpiritsTim ShirodaElkhorn

Elkrsquos RestaurantKen amp Brad WalesElkhorn

Downstairs Sports BarBob SweetWhitewater

Hawk BowlMike KachelWhitewater

District 2

columbia county

Birdrsquos RathskellerRoberta HebelPardeeville

Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage

dodge county

Brownsville Community ClubTrisha SchwankeBrownsville

CJrsquos BarClyde PurvisFall River

Snappers Sports BarTroy amp Marcy BenzFox Lake

Rock River Hills Golf ClubAnne CookHoricon

Carolinarsquos Legion BarCarolyn MuellerWaupun

Jefferson county

Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown

Uptown BarNicole SmithWatertown

Watertown Country ClubBonnie KohnkeWatertown

madisondane county

BorlandsNancy ButtsBelleville

Paoli Pub amp GrillMike FranklinBelleville

Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge

Black Bear InnDominick or Kathy DeRosaCottage Grove

Coachrsquos ClubDave RomineCross Plains

Springfield InnKendall J DuhrDane

Hummerrsquos HideoutRon HommenDeerfield

Rail House Bar LLCArne SchulzDeerfield

JoBeckrsquos BarLarry RingMadison

LilianarsquosDavid HeideMadison

5100 BarSteve RacekMcFarland

Club TavernMoose Mick SweeneysMiddleton

New Glarus Brewing CoDeborah CareyNew Glarus

Deakrsquos Pub amp GrillJamie BushStoughton

Halversonrsquos Supper ClubRyun BibroStoughton

Pleasant Springs PubBob amp Connie GieshirtStoughton

Buck amp HoneyrsquosTom AndersonSun Prairie

Avanti RestaurantMichael FornettiVerona

Cahoots BarJosh JiruVerona

Draft House Bar amp Restaurant (The)Mark FranklinVerona

Grayrsquos Tied HouseSean FoleyVerona

waukesha county

Richyrsquos DS BarRichard A PetrieBig Bend

Delafield Brew HausEric KnutsonDelafield

Muttrsquos Bar and GrillWilliam C HoltWaukesha

Sprizzo Gallery Caffe LLCKarla L HarperWaukesha

District 3

crawford county

Norwegian Hollow HideawayCasey HalversonViroqua

grantiowa county

Lake Louie Brewing LLCTom H PorterArena

Silent WomanSue FoleyFennimore

Wigwam Bar amp Grill (The)Douglas KruserHazel Green

Juneau county

Valley InnMarty KoeneckeReedsburg

la crosse citycounty

Eagles NestTim AlbertsLa Crosse

EarlrsquosBill FlottmeyerLa Crosse

Two Maryrsquos IncMaggiersquos RestaurantOnalaska

Viroqua Hills Golf ClubViroqua Country ClubViroqua

BreakersSue amp Stu HigdonWest Salem

monroe county

Wildcat BarRobert Schwanter amp Ilene KnightOntario

Einsteinrsquos LLCRick LeeTomah

Sauk county

Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells

Vernon county

Nothin Fancy Bar amp GrillLolita A KohlerDe Soto

District 4

calumet county

Ethelrsquos Pub amp GrillCheri SteffenChilton

manitowoc county

Happy HourDave BaskenManitowoc

oshkosh city

Peabodyrsquos Ale HouseRyan TuskowskiOshkosh

Samirsquos on MainDon WalkerOshkosh

ozaukee county

FarmsteadCatherine HeebnerCedarburg

Sheboygan county

NZrsquos Bar amp GrillBrian ZergerSheboygan

Walkabout (The)Laura BerchemSheboygan

washington county

Sports Corner Bar and GrillRobin BirdGermantown

winnebago county

Dickrsquos Wheel InnRichard J PataskaMenasha

District 5

adams county

Shermalot MotelJudy KleiberNekoosa

green lake area

CH of Center House LLCCarla M VanRossumRipon

marathon county

Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon

Piggyrsquos PubEric LitzaMarathon

Michaels Supper ClubBill JamgochianWausau

Whiskey RiverTodd amp Peggy WoldWausau

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

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NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

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We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

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Established business for 25 YEARS (Since 1986)

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CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

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Includes One Color Imprint

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

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PENS bull CALENDARS bull APPAREL bull BAR TOKENS

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Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

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Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

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SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 38: 2012 March/April On Premise

On Premise 2012 MarchApril40 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

November 2 2011 to February 18 2012marquette county

Chuckarsquos Bar amp GrillTasha SeverOxford

portage county

BootleggersAngel StubinskiAmherst Junction

Pop A Top Bar amp GrillKathy SawyerBancroft

Donnarsquos ShowboatDonna DistasioJunction City

Shawano county

Long Branch SaloonCarol J BucholtzGresham

OtterrsquosRobert LaddTigerton

waupaca county

Schmidtrsquos CornersEric PetersonIola

BallPark Bar (The)Dale A DanielsonWaupaca

waushara county

Shortyrsquos Bar amp GrillHeather L NeufeldHancock

Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi

Billy BrsquosGary BurmeisterWautoma

wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids

District 6

Brown countyDenmark SaloonMichael JohnsonDenmark

BCrsquosCarol M KruseGreen Bay

Eversquos Supper ClubJerry HaltaufderheidGreen Bay

LongshotzTimothy LongGreen Bay

Wood PeckersJeremy amp Bobbi KriescherGreen Bay

Slammer Inn AgainMichelle MuellerGreenleaf

door county

Bistro At Liberty SquareWegner Anderson LLCEgg Harbor

Forest countyMudslingersJay amp Karen DeJardinCavour

kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay

Sheilarsquos Bar IIPatricia JurczykowskiKewaunee

Billyrsquos on MainAlan HoppeLuxemburg

marinette countyTrackside SaloonVito J Congine JrCrivitz

oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood

Jaded LLCJessica MillerSuring

Old Town HallJosh BanieTownsend

outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna

Beckrsquos Home PlateJanet amp Paul BeckMenasha

Wilsonrsquos T amp T LanesTim WilsonShiocton

District 7Barron countyGilligansJulie A StangleChetek

Sunset View Golf CoursePatrick amp Susan NortonChetek

Bass Lake InnRobert KendziorWeyerhaeuser

chippewa county

Back 40 Dining amp CocktailsDarryl DahlBloomer

Irvine Ghost PubEugene BeecroftChippewa Falls

Tomahawk RoomAlice M OlsonChippewa Falls

eau claire citycounty

Danas Grill amp Sports BarJeff L RootEau Claire

Jackson county

Jackrsquos Or BetterPamela S CullenBlack River Falls

Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton

pierce county

Lawton BarTammy NagelBeldenville

Ptaceks IGAPatrick PtacekPrescott

Johnniersquos BarDave amp Cheryl DintemannRiver Falls

polk county

Paradise LandingAudrey HermansonBalsam Lake

Boulevard Bar amp GrillBrian MottazDresser

ShaferrsquosTyrone A ShaferMilltown

St croix countyRoosters RoadhouseCyndi KastensNew Richmond

trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi

District 8Burnett county

Last Call Bar amp GrillJeff PavelkaSiren

greater northwoodsBeer Barrel IncRick LanctoeHurley

Dumb DumrsquosDan WhitburnHurley

Harmelrsquos Bear DenDennis B HarmelHurley

Frontier InnMargaret HalterPark Falls

lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau

Matt MorganrsquosCatherine DavisMinocqua

Fritzrsquos Bar amp GrillJames PremoWoodruff

Goodreaursquos Family RestaurantAmanda GoodreausWoodruff

oneida countyClub 47Kimberly A MarkoRhinelander

Bonniersquos LakesideBonnie LambThree Lakes

Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes

price county

Trail BreakScott Morford amp Susan BellPark Falls

Soo Lake ResortMichael PattenPhillips

Sawyer countyPhipps TavernEvelyn BeaverHayward

BeechmoorAndrew MelaStone Lake

Superior douglas county

High FivesBonnie DouglasSuperior

Northwest Beverages IncFrank A PlatoSuperior

taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford

Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake

tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk

Vilas countyBoulder Beer BarJames Van RossumBoulder Junction

Guidersquos Inn (The)James D Van RossumBoulder Junction

washburn countyBarbwire BarJosh NessShell Lake

Bass Lake Inn - AgainStefanie GageSpooner

Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego

District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield

Fin lsquoN FeatherMark SilberGreenfield

China Inn RestaurantSammy MoyHales Corners

Brew City TapMark amp Carolyn SilberMilwaukee

VintageWilliam S GodfreyMilwaukee

Bulldog 60Greg HansuldWest Allis

FlappersMark amp Carolyn SilberWest Allis

Sargersquos CornerRick SergeantWest Allis

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

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uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

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Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

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Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

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Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

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SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 39: 2012 March/April On Premise

41Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc

Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement

Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty

Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps

As of February 20

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

MASSAPPEAL SPECIALTIES INC

2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

$995 ea 12

$795 ea 12

$1995 ea 12

$650 ea Minimum order of 12

$650 ea Minimum order of 12

1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 40: 2012 March/April On Premise

On Premise 2012 MarchApril42 wwwtlworg

Wisconsin alcohol related fatalities continue decline

Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an

increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years

Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs

The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there

is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin

For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm

For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3

By Scott StengerStenger Government Relations

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oWI STATISTIcS - 2005 VS 2010

Source WisDOTrsquos 2010 Traffic Crash Facts

Primary Contributing Factors in all Motor Vehicle Crashes

2005 2010 change from

2005 to 2010

licensed drivers 4049450 4114622 16

registered Vehicles

5371800 5482518 21

alcohol-related crashes

8768 5751 -344

alcohol-related Fatalities

330 220 -333

alcohol-related injuries

5992 3511 -414

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

MASSAPPEAL SPECIALTIES INC

2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

$995 ea 12

$795 ea 12

$1995 ea 12

$650 ea Minimum order of 12

$650 ea Minimum order of 12

1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 41: 2012 March/April On Premise

43Tavern League of Wisconsin 2012 MarchApril On Premise

120 Packerland Drive Green Bay WI 54303

920-490-6069

RESPONSIBLE REPUTABLE RELIABLE

24 hour Emergency Service

We repair maintain amp install ALL commercial equipment

Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances

Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more

NOW OPEN Additional location for Bar amp Restaurant Supply at

1930 Bart Starr Dr Green Bay WI 54304 920-490-2130

Established business for 25 YEARS (Since 1986)

wwwengelsinccom

CALL FOR A CATALOG1-800-345-5432

1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING

920-469-1111 FAX salesmassappealinccom

MASSAPPEAL SPECIALTIES INC

2247 SHAWANO AVE GREEN BAY WI 54303

RUSSELLLADIES DRI-POWER

SHOOTERS

COLORS BlackSIZES MED - 3XLG

$1000 ea 12

$995 ea 12

$795 ea 12

$1995 ea 12

$650 ea Minimum order of 12

$650 ea Minimum order of 12

1st quality 2-button HenleyColors Black Navy Royal Columbia Blue

SIZES Med - 3XLG

12 Piece MinimumIncludes One Color Imprint

12 Piece MinimumIncludes One Color Imprint

$250 an X over XLG

$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint

$300 an X over XLG Includes One Color Imprint

DICKIES 3 BUTTONHENLEY

80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg

Colors Sport Grey or BlackUltimate hands free beverage system

$300 per x over xlg

BBHBEER BELLY HOODIE

RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)

CELEBRATING 40 YRS

SERVING THE COMMUNITY

PK562

Letrsquos Have a PartyLetrsquos Have a Party

oY ul l Ui pF I

ldquoRed Solo CuprdquoPARTY

RSC SSPrinted on Black T-shirts Includes

your logo on back $30 set-upif your logo is not on file

Sizes sm - 4xlg

COLORS White Black Coral Tiki TorchAqua Pink

SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)

25420- 2 BUTTONHENLEYS

Includes One Color Imprint

Includes One Color Imprint

uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207

FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301

sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601

FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147

FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911

sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701

FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 42: 2012 March/April On Premise

On Premise 2012 MarchApril44 wwwtlworg

Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-

key is barely enoughrdquo

From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States

Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries

While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-

ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes

In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey

The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world

The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington

Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process

Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down

Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan

WHISKEY

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 43: 2012 March/April On Premise

45Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

4th district caucus

dodge county Tavern League

2nd district caucus

The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues

brown county Tavern League

The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie

TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat

The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 44: 2012 March/April On Premise

On Premise 2012 MarchApril46 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oshkosh city Tavern League

Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting

The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership

Winnebago county Tavern League

Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening

Waukesha countyTavern League

millercoors Festival of Lites

On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 45: 2012 March/April On Premise

47Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

6th district caucus

The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event

Legislative Hearing

TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation

Pepin county Tavern League

The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening

SCAN THIS CODE

C

M

Y

CM

MY

CY

CMY

K

TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 46: 2012 March/April On Premise

On Premise 2012 MarchApril48 wwwtlworg

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

oneida county Tavern League

oconto county Tavern League

Langlade county Tavern League

Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch

The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality

On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

Titorsquos Handmade Vodka wwwtitosvodkacom 47

Total register Systems wwwtrs-poscom 30

Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

Wisconsin Wine amp Spirits Institute IBC

AdVERTISER INdEX

Page 47: 2012 March/April On Premise

49Tavern League of Wisconsin 2012 MarchApril On Premise

PRESIDENTrsquoS PERSPECTIVE

FRONT RAIL

CORPORATE SPONSORS

LEAGUE PROFILE

AFFILIATE MEMBERS

FEATURED AFFILIATES

CHARITY SPOTLIGHT

BUSINESS SPOTLIGHT

ACCOUNTING HELP

NEW MEMBERS

LOCAL LEAGUE UPDATES

CLASSIFIED ADS

LEGISLATIVE NOTES

CORPORATE SPOTLIGHT

DISTRIBUTOR SPOTLIGHT

Walworth county Tavern League Wood county Tavern League

Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening

The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening

On Premise 2012 MarchApril50 wwwtlworg

FOR

ADVERTISING

INFORMATION

CONTACT

Heidi KochSlack Attack Communications

608-222-7630heidislackattackcom

Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER

NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS

WE CARRY ALL THENEWEST GAMES

Green Bay WI bull 877-354-7544wwwglastorecom

Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING

PENS bull CALENDARS bull APPAREL bull BAR TOKENS

Many American-made Products Available Newton Mfg Rep ndash Jim Flynn

Janesville 608-758-3470 or Harshaw 715-282-7281

Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn

8LineSupply www8linesupplycom 24

Affiliated Investment Group 7

Alliance Payment Systems wwwalliancepaymentsystemscom 7

Anheuser-Busch Inc wwwanheuser-buschcom 9

BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7

Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7

Brakebush Brothers wwwbrakebushcom 13

Cash Depot wwwcashdepotcom 13

City Lounge wwwcityloungesmokefreecom 22

Cornerstone Processing Solutions wwwcornerstonepsnet 6

Disher Insurance Service wwwdisherinsurancecom 7

Edge One Inc wwwedgeonecom 27

Electro-Kold Corporation wwwelectrokoldcom 35

Emilrsquos Pizza wwwemilspizzacom 13

Empire Development amp Construction wwwempiredevelopmentcom 35

Engels Commercial Appliance Inc wwwengelsinccom 43

Great Lakes Amusement wwwglastorecom 50

Kobussen Buses Ltd wwwkobussencom 13

Lamers Bus Lines Inc wwwgolamerscom 27

Magnuson Industries Inc wwwposi-pourcom 27

Mass Appeal Specialties Inc wwwmassappealinccom 43

MillerCoors wwwmillercoorscom BC

Modern Cash register Systems wwwmoderncashregistercom 49

Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50

Plainfield Pub 27

Precision Pours Inc wwwprecisionpourscom 33

Sanimax wwwsanimaxcom 37

Serralles uSA wwwdestileriaserrallescom 35

Society Insurance wwwsocietyinsurancecom IFC

Star Connection Satellite amp Security wwwstarconnectionnet 41

Stealth Solutions wwwstealthsolutionsllccom 35

Swanel Beverage IncBanzai wwwbanzaienergycom 37

SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6

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Tri-Mart Corporation wwwtrimartcom 49

WAMO wwwwamonet 31

Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50

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Page 49: 2012 March/April On Premise