2012 March/April On Premise
-
Upload
slack-attack -
Category
Documents
-
view
231 -
download
6
description
Transcript of 2012 March/April On Premise
OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN
t lworg
MARCH bull APRIL 2012
SponSored by
Also in this Issue
Working with Family
Glasses Ice Coasters SocietyItrsquos what you need to do businessNo matter how friendly the bartender how tempting the drink specials
or how diverse the jukebox a tavern just isnrsquot complete without TRIM
coverage from Societyreg Insurance At Society we proudly serve up some
of the broadest propertyliability coverages available And best of all
our TRIM program was concocted specifically for tavern owners like you
If yoursquore thirsty for coverage made for your business swing over
to societyinsurancecom and check out what wersquove got on tap
Society Insurance is a corporate sponsor
of the Tavern League of Wisconsin
150 Camelot Drive PO Box 1029Fond du Lac WI 54936888-5-SOCIETY
(888-576-2438)societyinsurancecom
trade
trade
dc8036-3 TRIM_OnPremiseindd 1 5609 115543 AM
3Tavern League of Wisconsin 2012 MarchApril On Premise
FEATURES
MARAPR 2012VOLUME 30 NO 2
17
Glasses Ice Coasters SocietyItrsquos what you need to do businessNo matter how friendly the bartender how tempting the drink specials
or how diverse the jukebox a tavern just isnrsquot complete without TRIM
coverage from Societyreg Insurance At Society we proudly serve up some
of the broadest propertyliability coverages available And best of all
our TRIM program was concocted specifically for tavern owners like you
If yoursquore thirsty for coverage made for your business swing over
to societyinsurancecom and check out what wersquove got on tap
Society Insurance is a corporate sponsor
of the Tavern League of Wisconsin
150 Camelot Drive PO Box 1029Fond du Lac WI 54936888-5-SOCIETY
(888-576-2438)societyinsurancecom
trade
trade
dc8036-3 TRIM_OnPremiseindd 1 5609 115543 AM
4 PRESIDENTrsquoS PERSPECTIVE
5 CORPORATE SPONSORS
8 FRONT RAIL
32 DISTRIBUTOR SPOTLIGHT
34 CORPORATE SPOTLIGHT
36 FEATURED AFFILIATES
38 ACCOUNTING HELP
39 NEW MEMBERS
41 AFFILIATE MEMBERS
42 LEGISLATIVE NOTES
44 STRAIGHT UPmdashSPIRIT PROFILE
45 LOCAL LEAGUE UPDATES
50 ADVERTISER INDEX
DEPARTMENTS
LEAGUE PROFILE28 Barron County Tavern League
BUSINESS SPOTLIGHT29 Dalersquos Twin Pines
CHARITY SPOTLIGHT
30 Pink Ribbon Advocacy Inc
LEAGUE SPOTLIGHTS
10 Working with Family Itrsquos Not Personalmdash Itrsquos Just Business
14 Build Your Business with an Outdoor Space
SOCIAL NETWORK
twittercomTavernLeague
facebookcom
wwwtlworg
NEW
NEW
77th Annual Spring ConferenceWyndam Milwaukee Airport Hotel amp Conference CenterApril 2ndash5bull Schedule of Eventsbull Keynote Speaker amp Seminarsbull Registration Formbull Entertainment amp Hostbull Tradeshow Exhibitor Listbull Auction Form
Itrsquos Not Personalmdash Itrsquos Just Business
SponSored by
On Premise 2012 MarchApril4 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
My column in this issue of On Premise is a
bit unusual My purpose is two-fold First I
would like to introduce you to your new TLW
Senior Vice-President Terry Harvath Second
as I travel around the state I see a lot of local
leagues facing many different issues The Out-
agamie County Tavern League has certainly
had their share of controversy Terry Harvath
was the face of the OCTL for several years as
their President He did a fantastic job leading
the league through some hard battles and we
are proud to have him now serving on the TLW
Executive Board as Senior VP I have asked
Terry to introduce himself and share some of
his experiences through this article
Please read on
I would like to start by saying Thank You for voting me to be your Senior VP This is an honor that I promise will not be taken
lightly For those who donrsquot know me here is a little background I have been married for fif-teen years to my lovely wife Deborah and have three daughters Sydney Olivia and Samantha (SOS) My sister and I bought the Wishing Well in Appleton in 1989 when I was 23 I became the sole owner in 2002
I was introduced to the Tavern League from a business owner that encouraged me to get ac-
tive with the local league I began attending meetings on a regular basis and truly enjoyed the camaraderie and meeting new people It did not take long for me to become a local board member My first duties were the responsibili-ties of Secretary and Treasurer Because of the time involved I began taking the second Tues-day as my day off I enjoyed going to meetings and talking to other members who had similar business problems that I was facing I received some valuable advice that helped me succeed in my business I went on to become our County Vice President and eventually President
The first problem I faced as President of the Outagamie County Tavern League was the issue of video gaming At a time when competitors surrounding Appleton all had machines in their establishments our city council had other ideas Through the efforts of the OCTL working with the Appleton city council we were able to re
solve the issue thus putting us on a level playing field with our competitors
Not all things ended that well for years we fought the local smoking ban Appleton along with Madison was singled out with smoking bans starting on July of 2005 We gained mem-bership and our meetings grew because of fear of the negative impact this would have on our busi-nesses Despite a long fight that included two referendums and a city council vote the smoking battle was lost Tensions and tempers started to flare Some members and non-members started supporting a Statewide Ban Businesses were closing and membership was in decline Sadly the ban cost some of our members their livelihood However the OCTL remains a strong league today and membership continues to be a priority Over the last few years our county has a rejuvenated board of directors I encourage ev-eryone to attend meetings not only to meet new people but to share success stories and keep up with the current events I tell everyone wersquore a unique group of business people
I enjoy traveling throughout the State and vis-iting member establishments Every business is special as no two owners are alike One of my favorite things is to observe how people run their businesses and pick up ideas that might help mine Looking at menus investigating pro-motions and learning the quirky gimmicks some have used to promote their business has helped me promote mine I just love new ideas to get people through the doors I look forward to shar-ing ideas with you as we meet during my travels as your TLW Senior Vice President Please feel free to contact me anytime with any issues or just to stay in touch I work for you
Hope to see you soon Terry Harvath TLW Senior Vice President
Welcome New Senior Vice President Terry Harvath
By Robert SwearingenTLW President
Terry HarvathTLW Senior VIce President
5Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Support thoSe who Support our aSSociation
Make sure and thank these groups for their support and encourage others not on the list to participate Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories Remember ldquoSupport those who support usrdquo
Anheuser-Busch
PLATINuM SPONSOrS
GOLD SPONSOrS
SILVEr SPONSOrS
BrONzE SPONSOrS
Wisconsin Amusement amp Music Operators Inc
On Premise 2012 MarchApril6 wwwtlworg
Terminal with Printer
in Partnership with TLW presentsPROCESSING WITH A
PURPOSEPURPOSE
Check Scanner
Credit Card ATM and POS Processing Services
Visit our Showroom at 1600 S Main St bull Oshkosh WI 549021-855-TLW-ATMS bull wwwCornerstonePSnet
Your trusted solution for CARD PROCESSINGbull Best rate guaranteebull No long term contractsbull Lifetime equipment warranties
We work for the TLW amp for you Our competitors come and go but we have been here for 13 years in a row
Casio Registers
Lifetime equipment warranties
Hospitality POS
With over 11000 choices yoursquore boundto find what you need
President Rob Swearingen
Senior Vice President Terry Harvath
Secretary Sue Bonte Lee
Treasurer Tom Dahlen
Southern Zone Vice PresidentsChris Marsicano Jim Pickett
Eastern Zone Vice PresidentsGene Loose Dale VandenLangenberg
Central Zone Vice PresidentsLori Frommgen Robert ldquoBubbardquo Sprenger
Northern Zone Vice PresidentsDan Corbin Pete Olson
Editor Pete Madland Executive DirectorTavern League of Wisconsin
Publisher Barbara Slack Slack Attack Communications
Advertising Sales Heidi KochSlack Attack Communicationsheidislackattackcom
Art Director Ann ChristiansonSlack Attack Communications
Contributing WritersTerry Harvath Pete Madland Kimberly Ruef Rob Swearingen Scott Stenger Amanda Wegner Kelly Slack Wolf
Printed By Reindl Printing IncMerrillWisconsin
On Premise (ISSN 1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin Inc 2817 Fish Hatchery Road Fitchburg WI 53713 phone (800) 445-9221
Published by Slack Attack Communications 5113 Monona Drive MadisonWI 53716 phone (608) 222-7630
Printing is by Reindl Printing Inc MerrillWI 54452 For advertising information contact Slack Attack CommunicationsSubscriptions included in TLW membership dues non-member subscriptions $15 per yearAddress corrections should be sent to the Tavern League of Wisconsin Office 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
Second class postage paid at Madison WI and other additional offices
copy Copyright 2012 by the Tavern League of Wisconsin IncPermission to reprint must be secured in advance of publication and credit given to author and On Premise
Editor Pete Madland
7Tavern League of Wisconsin 2012 MarchApril On Premise
Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC
JIM ROPEL
920-387-5952234 North Clark StreetMayville WI 53050
bull Small Business Financial Planning
bull Specializing in Retirement Plans
bull IRArsquosbull Mutual Fundsbull Annuities bull Stocks amp Bonds
TLW Affiliate Member
On Premise 2012 MarchApril8 wwwtlworg
Employees Friend or Foe
By Pete MadlandTLW Executive Director
While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was
working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me
How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job
But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner
All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit
How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value
them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked
When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you
What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise
Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately
Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make
it a point to say that simple phrase when it is deserved It is not difficult but it is important
Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right
Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have
Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril10 wwwtlworg
on the coVer
Amanda Wegner
Working With Family Members
Itrsquos Not Personal - Itrsquos Just Business
Family businesses are big business In the United States about 80 of all businesses are
family businesses and that number is equally strong in Wisconsin where strong family
values lead to strong family businesses
Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud
Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940
11Tavern League of Wisconsin 2012 MarchApril On Premise
Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends
ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the
same or even higher level of account-ability than other employees
BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category
which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership
Working with family members brings a new set of challenges to the business world there is little separation be-
tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ
haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business
Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal
CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table
Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness
Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each
family member has designated responsibilities
This leaves less room for ldquostepping on one an-
otherrsquos toesrdquo as decisions are made based on
professional roles versus personal choices
holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put
anyone in a difficult position itrsquos easy to pass the
buck to another family member or shrug off du-Working with Family continued on page 12
Phot
o co
urte
sy o
f CSI
Med
ia -
Terr
y M
ayer
Pho
togr
aphe
r
same or even higher level of account-
WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER
If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly
bull Be early
bull Be dependable
bull Pay attention to your work re-sponsibilities be accountable
bull Follow through
bull Be friendly and have fun
bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo
bull Be a mentor
bull Take an active role in learning about the business be excited about your industry
bull Always speak positively about the owner and the business both in and out of the office
bull Offer advice when asked or ask first before discussing a concern
On Premise 2012 MarchApril12 wwwtlworg
Working with Family continued from page 11
working with Family continued
AdVIcE ANd ANEcdoTES
With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes
On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo
ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo
At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman
Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo
On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo
ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo
On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult
Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations
On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive
experience that is really valuable for whatever they go on to do in liferdquo
While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business
ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo
Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience
ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo
On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo
At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun
It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done
Michael Lehman John Lehman Butch Lehman Trudy Lehman
13Tavern League of Wisconsin 2012 MarchApril On Premise
800-933-2121
Chicken With AttitudeChicken With AttitudeneW
wwwbrakebushcom
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
Glasses Ice Coasters SocietyItrsquos what you need to do businessNo matter how friendly the bartender how tempting the drink specials
or how diverse the jukebox a tavern just isnrsquot complete without TRIM
coverage from Societyreg Insurance At Society we proudly serve up some
of the broadest propertyliability coverages available And best of all
our TRIM program was concocted specifically for tavern owners like you
If yoursquore thirsty for coverage made for your business swing over
to societyinsurancecom and check out what wersquove got on tap
Society Insurance is a corporate sponsor
of the Tavern League of Wisconsin
150 Camelot Drive PO Box 1029Fond du Lac WI 54936888-5-SOCIETY
(888-576-2438)societyinsurancecom
trade
trade
dc8036-3 TRIM_OnPremiseindd 1 5609 115543 AM
3Tavern League of Wisconsin 2012 MarchApril On Premise
FEATURES
MARAPR 2012VOLUME 30 NO 2
17
Glasses Ice Coasters SocietyItrsquos what you need to do businessNo matter how friendly the bartender how tempting the drink specials
or how diverse the jukebox a tavern just isnrsquot complete without TRIM
coverage from Societyreg Insurance At Society we proudly serve up some
of the broadest propertyliability coverages available And best of all
our TRIM program was concocted specifically for tavern owners like you
If yoursquore thirsty for coverage made for your business swing over
to societyinsurancecom and check out what wersquove got on tap
Society Insurance is a corporate sponsor
of the Tavern League of Wisconsin
150 Camelot Drive PO Box 1029Fond du Lac WI 54936888-5-SOCIETY
(888-576-2438)societyinsurancecom
trade
trade
dc8036-3 TRIM_OnPremiseindd 1 5609 115543 AM
4 PRESIDENTrsquoS PERSPECTIVE
5 CORPORATE SPONSORS
8 FRONT RAIL
32 DISTRIBUTOR SPOTLIGHT
34 CORPORATE SPOTLIGHT
36 FEATURED AFFILIATES
38 ACCOUNTING HELP
39 NEW MEMBERS
41 AFFILIATE MEMBERS
42 LEGISLATIVE NOTES
44 STRAIGHT UPmdashSPIRIT PROFILE
45 LOCAL LEAGUE UPDATES
50 ADVERTISER INDEX
DEPARTMENTS
LEAGUE PROFILE28 Barron County Tavern League
BUSINESS SPOTLIGHT29 Dalersquos Twin Pines
CHARITY SPOTLIGHT
30 Pink Ribbon Advocacy Inc
LEAGUE SPOTLIGHTS
10 Working with Family Itrsquos Not Personalmdash Itrsquos Just Business
14 Build Your Business with an Outdoor Space
SOCIAL NETWORK
twittercomTavernLeague
facebookcom
wwwtlworg
NEW
NEW
77th Annual Spring ConferenceWyndam Milwaukee Airport Hotel amp Conference CenterApril 2ndash5bull Schedule of Eventsbull Keynote Speaker amp Seminarsbull Registration Formbull Entertainment amp Hostbull Tradeshow Exhibitor Listbull Auction Form
Itrsquos Not Personalmdash Itrsquos Just Business
SponSored by
On Premise 2012 MarchApril4 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
My column in this issue of On Premise is a
bit unusual My purpose is two-fold First I
would like to introduce you to your new TLW
Senior Vice-President Terry Harvath Second
as I travel around the state I see a lot of local
leagues facing many different issues The Out-
agamie County Tavern League has certainly
had their share of controversy Terry Harvath
was the face of the OCTL for several years as
their President He did a fantastic job leading
the league through some hard battles and we
are proud to have him now serving on the TLW
Executive Board as Senior VP I have asked
Terry to introduce himself and share some of
his experiences through this article
Please read on
I would like to start by saying Thank You for voting me to be your Senior VP This is an honor that I promise will not be taken
lightly For those who donrsquot know me here is a little background I have been married for fif-teen years to my lovely wife Deborah and have three daughters Sydney Olivia and Samantha (SOS) My sister and I bought the Wishing Well in Appleton in 1989 when I was 23 I became the sole owner in 2002
I was introduced to the Tavern League from a business owner that encouraged me to get ac-
tive with the local league I began attending meetings on a regular basis and truly enjoyed the camaraderie and meeting new people It did not take long for me to become a local board member My first duties were the responsibili-ties of Secretary and Treasurer Because of the time involved I began taking the second Tues-day as my day off I enjoyed going to meetings and talking to other members who had similar business problems that I was facing I received some valuable advice that helped me succeed in my business I went on to become our County Vice President and eventually President
The first problem I faced as President of the Outagamie County Tavern League was the issue of video gaming At a time when competitors surrounding Appleton all had machines in their establishments our city council had other ideas Through the efforts of the OCTL working with the Appleton city council we were able to re
solve the issue thus putting us on a level playing field with our competitors
Not all things ended that well for years we fought the local smoking ban Appleton along with Madison was singled out with smoking bans starting on July of 2005 We gained mem-bership and our meetings grew because of fear of the negative impact this would have on our busi-nesses Despite a long fight that included two referendums and a city council vote the smoking battle was lost Tensions and tempers started to flare Some members and non-members started supporting a Statewide Ban Businesses were closing and membership was in decline Sadly the ban cost some of our members their livelihood However the OCTL remains a strong league today and membership continues to be a priority Over the last few years our county has a rejuvenated board of directors I encourage ev-eryone to attend meetings not only to meet new people but to share success stories and keep up with the current events I tell everyone wersquore a unique group of business people
I enjoy traveling throughout the State and vis-iting member establishments Every business is special as no two owners are alike One of my favorite things is to observe how people run their businesses and pick up ideas that might help mine Looking at menus investigating pro-motions and learning the quirky gimmicks some have used to promote their business has helped me promote mine I just love new ideas to get people through the doors I look forward to shar-ing ideas with you as we meet during my travels as your TLW Senior Vice President Please feel free to contact me anytime with any issues or just to stay in touch I work for you
Hope to see you soon Terry Harvath TLW Senior Vice President
Welcome New Senior Vice President Terry Harvath
By Robert SwearingenTLW President
Terry HarvathTLW Senior VIce President
5Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Support thoSe who Support our aSSociation
Make sure and thank these groups for their support and encourage others not on the list to participate Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories Remember ldquoSupport those who support usrdquo
Anheuser-Busch
PLATINuM SPONSOrS
GOLD SPONSOrS
SILVEr SPONSOrS
BrONzE SPONSOrS
Wisconsin Amusement amp Music Operators Inc
On Premise 2012 MarchApril6 wwwtlworg
Terminal with Printer
in Partnership with TLW presentsPROCESSING WITH A
PURPOSEPURPOSE
Check Scanner
Credit Card ATM and POS Processing Services
Visit our Showroom at 1600 S Main St bull Oshkosh WI 549021-855-TLW-ATMS bull wwwCornerstonePSnet
Your trusted solution for CARD PROCESSINGbull Best rate guaranteebull No long term contractsbull Lifetime equipment warranties
We work for the TLW amp for you Our competitors come and go but we have been here for 13 years in a row
Casio Registers
Lifetime equipment warranties
Hospitality POS
With over 11000 choices yoursquore boundto find what you need
President Rob Swearingen
Senior Vice President Terry Harvath
Secretary Sue Bonte Lee
Treasurer Tom Dahlen
Southern Zone Vice PresidentsChris Marsicano Jim Pickett
Eastern Zone Vice PresidentsGene Loose Dale VandenLangenberg
Central Zone Vice PresidentsLori Frommgen Robert ldquoBubbardquo Sprenger
Northern Zone Vice PresidentsDan Corbin Pete Olson
Editor Pete Madland Executive DirectorTavern League of Wisconsin
Publisher Barbara Slack Slack Attack Communications
Advertising Sales Heidi KochSlack Attack Communicationsheidislackattackcom
Art Director Ann ChristiansonSlack Attack Communications
Contributing WritersTerry Harvath Pete Madland Kimberly Ruef Rob Swearingen Scott Stenger Amanda Wegner Kelly Slack Wolf
Printed By Reindl Printing IncMerrillWisconsin
On Premise (ISSN 1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin Inc 2817 Fish Hatchery Road Fitchburg WI 53713 phone (800) 445-9221
Published by Slack Attack Communications 5113 Monona Drive MadisonWI 53716 phone (608) 222-7630
Printing is by Reindl Printing Inc MerrillWI 54452 For advertising information contact Slack Attack CommunicationsSubscriptions included in TLW membership dues non-member subscriptions $15 per yearAddress corrections should be sent to the Tavern League of Wisconsin Office 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
Second class postage paid at Madison WI and other additional offices
copy Copyright 2012 by the Tavern League of Wisconsin IncPermission to reprint must be secured in advance of publication and credit given to author and On Premise
Editor Pete Madland
7Tavern League of Wisconsin 2012 MarchApril On Premise
Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC
JIM ROPEL
920-387-5952234 North Clark StreetMayville WI 53050
bull Small Business Financial Planning
bull Specializing in Retirement Plans
bull IRArsquosbull Mutual Fundsbull Annuities bull Stocks amp Bonds
TLW Affiliate Member
On Premise 2012 MarchApril8 wwwtlworg
Employees Friend or Foe
By Pete MadlandTLW Executive Director
While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was
working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me
How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job
But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner
All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit
How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value
them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked
When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you
What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise
Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately
Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make
it a point to say that simple phrase when it is deserved It is not difficult but it is important
Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right
Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have
Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril10 wwwtlworg
on the coVer
Amanda Wegner
Working With Family Members
Itrsquos Not Personal - Itrsquos Just Business
Family businesses are big business In the United States about 80 of all businesses are
family businesses and that number is equally strong in Wisconsin where strong family
values lead to strong family businesses
Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud
Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940
11Tavern League of Wisconsin 2012 MarchApril On Premise
Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends
ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the
same or even higher level of account-ability than other employees
BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category
which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership
Working with family members brings a new set of challenges to the business world there is little separation be-
tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ
haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business
Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal
CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table
Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness
Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each
family member has designated responsibilities
This leaves less room for ldquostepping on one an-
otherrsquos toesrdquo as decisions are made based on
professional roles versus personal choices
holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put
anyone in a difficult position itrsquos easy to pass the
buck to another family member or shrug off du-Working with Family continued on page 12
Phot
o co
urte
sy o
f CSI
Med
ia -
Terr
y M
ayer
Pho
togr
aphe
r
same or even higher level of account-
WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER
If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly
bull Be early
bull Be dependable
bull Pay attention to your work re-sponsibilities be accountable
bull Follow through
bull Be friendly and have fun
bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo
bull Be a mentor
bull Take an active role in learning about the business be excited about your industry
bull Always speak positively about the owner and the business both in and out of the office
bull Offer advice when asked or ask first before discussing a concern
On Premise 2012 MarchApril12 wwwtlworg
Working with Family continued from page 11
working with Family continued
AdVIcE ANd ANEcdoTES
With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes
On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo
ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo
At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman
Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo
On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo
ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo
On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult
Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations
On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive
experience that is really valuable for whatever they go on to do in liferdquo
While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business
ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo
Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience
ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo
On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo
At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun
It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done
Michael Lehman John Lehman Butch Lehman Trudy Lehman
13Tavern League of Wisconsin 2012 MarchApril On Premise
800-933-2121
Chicken With AttitudeChicken With AttitudeneW
wwwbrakebushcom
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
3Tavern League of Wisconsin 2012 MarchApril On Premise
FEATURES
MARAPR 2012VOLUME 30 NO 2
17
Glasses Ice Coasters SocietyItrsquos what you need to do businessNo matter how friendly the bartender how tempting the drink specials
or how diverse the jukebox a tavern just isnrsquot complete without TRIM
coverage from Societyreg Insurance At Society we proudly serve up some
of the broadest propertyliability coverages available And best of all
our TRIM program was concocted specifically for tavern owners like you
If yoursquore thirsty for coverage made for your business swing over
to societyinsurancecom and check out what wersquove got on tap
Society Insurance is a corporate sponsor
of the Tavern League of Wisconsin
150 Camelot Drive PO Box 1029Fond du Lac WI 54936888-5-SOCIETY
(888-576-2438)societyinsurancecom
trade
trade
dc8036-3 TRIM_OnPremiseindd 1 5609 115543 AM
4 PRESIDENTrsquoS PERSPECTIVE
5 CORPORATE SPONSORS
8 FRONT RAIL
32 DISTRIBUTOR SPOTLIGHT
34 CORPORATE SPOTLIGHT
36 FEATURED AFFILIATES
38 ACCOUNTING HELP
39 NEW MEMBERS
41 AFFILIATE MEMBERS
42 LEGISLATIVE NOTES
44 STRAIGHT UPmdashSPIRIT PROFILE
45 LOCAL LEAGUE UPDATES
50 ADVERTISER INDEX
DEPARTMENTS
LEAGUE PROFILE28 Barron County Tavern League
BUSINESS SPOTLIGHT29 Dalersquos Twin Pines
CHARITY SPOTLIGHT
30 Pink Ribbon Advocacy Inc
LEAGUE SPOTLIGHTS
10 Working with Family Itrsquos Not Personalmdash Itrsquos Just Business
14 Build Your Business with an Outdoor Space
SOCIAL NETWORK
twittercomTavernLeague
facebookcom
wwwtlworg
NEW
NEW
77th Annual Spring ConferenceWyndam Milwaukee Airport Hotel amp Conference CenterApril 2ndash5bull Schedule of Eventsbull Keynote Speaker amp Seminarsbull Registration Formbull Entertainment amp Hostbull Tradeshow Exhibitor Listbull Auction Form
Itrsquos Not Personalmdash Itrsquos Just Business
SponSored by
On Premise 2012 MarchApril4 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
My column in this issue of On Premise is a
bit unusual My purpose is two-fold First I
would like to introduce you to your new TLW
Senior Vice-President Terry Harvath Second
as I travel around the state I see a lot of local
leagues facing many different issues The Out-
agamie County Tavern League has certainly
had their share of controversy Terry Harvath
was the face of the OCTL for several years as
their President He did a fantastic job leading
the league through some hard battles and we
are proud to have him now serving on the TLW
Executive Board as Senior VP I have asked
Terry to introduce himself and share some of
his experiences through this article
Please read on
I would like to start by saying Thank You for voting me to be your Senior VP This is an honor that I promise will not be taken
lightly For those who donrsquot know me here is a little background I have been married for fif-teen years to my lovely wife Deborah and have three daughters Sydney Olivia and Samantha (SOS) My sister and I bought the Wishing Well in Appleton in 1989 when I was 23 I became the sole owner in 2002
I was introduced to the Tavern League from a business owner that encouraged me to get ac-
tive with the local league I began attending meetings on a regular basis and truly enjoyed the camaraderie and meeting new people It did not take long for me to become a local board member My first duties were the responsibili-ties of Secretary and Treasurer Because of the time involved I began taking the second Tues-day as my day off I enjoyed going to meetings and talking to other members who had similar business problems that I was facing I received some valuable advice that helped me succeed in my business I went on to become our County Vice President and eventually President
The first problem I faced as President of the Outagamie County Tavern League was the issue of video gaming At a time when competitors surrounding Appleton all had machines in their establishments our city council had other ideas Through the efforts of the OCTL working with the Appleton city council we were able to re
solve the issue thus putting us on a level playing field with our competitors
Not all things ended that well for years we fought the local smoking ban Appleton along with Madison was singled out with smoking bans starting on July of 2005 We gained mem-bership and our meetings grew because of fear of the negative impact this would have on our busi-nesses Despite a long fight that included two referendums and a city council vote the smoking battle was lost Tensions and tempers started to flare Some members and non-members started supporting a Statewide Ban Businesses were closing and membership was in decline Sadly the ban cost some of our members their livelihood However the OCTL remains a strong league today and membership continues to be a priority Over the last few years our county has a rejuvenated board of directors I encourage ev-eryone to attend meetings not only to meet new people but to share success stories and keep up with the current events I tell everyone wersquore a unique group of business people
I enjoy traveling throughout the State and vis-iting member establishments Every business is special as no two owners are alike One of my favorite things is to observe how people run their businesses and pick up ideas that might help mine Looking at menus investigating pro-motions and learning the quirky gimmicks some have used to promote their business has helped me promote mine I just love new ideas to get people through the doors I look forward to shar-ing ideas with you as we meet during my travels as your TLW Senior Vice President Please feel free to contact me anytime with any issues or just to stay in touch I work for you
Hope to see you soon Terry Harvath TLW Senior Vice President
Welcome New Senior Vice President Terry Harvath
By Robert SwearingenTLW President
Terry HarvathTLW Senior VIce President
5Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Support thoSe who Support our aSSociation
Make sure and thank these groups for their support and encourage others not on the list to participate Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories Remember ldquoSupport those who support usrdquo
Anheuser-Busch
PLATINuM SPONSOrS
GOLD SPONSOrS
SILVEr SPONSOrS
BrONzE SPONSOrS
Wisconsin Amusement amp Music Operators Inc
On Premise 2012 MarchApril6 wwwtlworg
Terminal with Printer
in Partnership with TLW presentsPROCESSING WITH A
PURPOSEPURPOSE
Check Scanner
Credit Card ATM and POS Processing Services
Visit our Showroom at 1600 S Main St bull Oshkosh WI 549021-855-TLW-ATMS bull wwwCornerstonePSnet
Your trusted solution for CARD PROCESSINGbull Best rate guaranteebull No long term contractsbull Lifetime equipment warranties
We work for the TLW amp for you Our competitors come and go but we have been here for 13 years in a row
Casio Registers
Lifetime equipment warranties
Hospitality POS
With over 11000 choices yoursquore boundto find what you need
President Rob Swearingen
Senior Vice President Terry Harvath
Secretary Sue Bonte Lee
Treasurer Tom Dahlen
Southern Zone Vice PresidentsChris Marsicano Jim Pickett
Eastern Zone Vice PresidentsGene Loose Dale VandenLangenberg
Central Zone Vice PresidentsLori Frommgen Robert ldquoBubbardquo Sprenger
Northern Zone Vice PresidentsDan Corbin Pete Olson
Editor Pete Madland Executive DirectorTavern League of Wisconsin
Publisher Barbara Slack Slack Attack Communications
Advertising Sales Heidi KochSlack Attack Communicationsheidislackattackcom
Art Director Ann ChristiansonSlack Attack Communications
Contributing WritersTerry Harvath Pete Madland Kimberly Ruef Rob Swearingen Scott Stenger Amanda Wegner Kelly Slack Wolf
Printed By Reindl Printing IncMerrillWisconsin
On Premise (ISSN 1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin Inc 2817 Fish Hatchery Road Fitchburg WI 53713 phone (800) 445-9221
Published by Slack Attack Communications 5113 Monona Drive MadisonWI 53716 phone (608) 222-7630
Printing is by Reindl Printing Inc MerrillWI 54452 For advertising information contact Slack Attack CommunicationsSubscriptions included in TLW membership dues non-member subscriptions $15 per yearAddress corrections should be sent to the Tavern League of Wisconsin Office 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
Second class postage paid at Madison WI and other additional offices
copy Copyright 2012 by the Tavern League of Wisconsin IncPermission to reprint must be secured in advance of publication and credit given to author and On Premise
Editor Pete Madland
7Tavern League of Wisconsin 2012 MarchApril On Premise
Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC
JIM ROPEL
920-387-5952234 North Clark StreetMayville WI 53050
bull Small Business Financial Planning
bull Specializing in Retirement Plans
bull IRArsquosbull Mutual Fundsbull Annuities bull Stocks amp Bonds
TLW Affiliate Member
On Premise 2012 MarchApril8 wwwtlworg
Employees Friend or Foe
By Pete MadlandTLW Executive Director
While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was
working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me
How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job
But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner
All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit
How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value
them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked
When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you
What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise
Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately
Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make
it a point to say that simple phrase when it is deserved It is not difficult but it is important
Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right
Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have
Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril10 wwwtlworg
on the coVer
Amanda Wegner
Working With Family Members
Itrsquos Not Personal - Itrsquos Just Business
Family businesses are big business In the United States about 80 of all businesses are
family businesses and that number is equally strong in Wisconsin where strong family
values lead to strong family businesses
Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud
Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940
11Tavern League of Wisconsin 2012 MarchApril On Premise
Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends
ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the
same or even higher level of account-ability than other employees
BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category
which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership
Working with family members brings a new set of challenges to the business world there is little separation be-
tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ
haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business
Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal
CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table
Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness
Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each
family member has designated responsibilities
This leaves less room for ldquostepping on one an-
otherrsquos toesrdquo as decisions are made based on
professional roles versus personal choices
holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put
anyone in a difficult position itrsquos easy to pass the
buck to another family member or shrug off du-Working with Family continued on page 12
Phot
o co
urte
sy o
f CSI
Med
ia -
Terr
y M
ayer
Pho
togr
aphe
r
same or even higher level of account-
WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER
If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly
bull Be early
bull Be dependable
bull Pay attention to your work re-sponsibilities be accountable
bull Follow through
bull Be friendly and have fun
bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo
bull Be a mentor
bull Take an active role in learning about the business be excited about your industry
bull Always speak positively about the owner and the business both in and out of the office
bull Offer advice when asked or ask first before discussing a concern
On Premise 2012 MarchApril12 wwwtlworg
Working with Family continued from page 11
working with Family continued
AdVIcE ANd ANEcdoTES
With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes
On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo
ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo
At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman
Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo
On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo
ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo
On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult
Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations
On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive
experience that is really valuable for whatever they go on to do in liferdquo
While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business
ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo
Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience
ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo
On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo
At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun
It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done
Michael Lehman John Lehman Butch Lehman Trudy Lehman
13Tavern League of Wisconsin 2012 MarchApril On Premise
800-933-2121
Chicken With AttitudeChicken With AttitudeneW
wwwbrakebushcom
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril4 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
My column in this issue of On Premise is a
bit unusual My purpose is two-fold First I
would like to introduce you to your new TLW
Senior Vice-President Terry Harvath Second
as I travel around the state I see a lot of local
leagues facing many different issues The Out-
agamie County Tavern League has certainly
had their share of controversy Terry Harvath
was the face of the OCTL for several years as
their President He did a fantastic job leading
the league through some hard battles and we
are proud to have him now serving on the TLW
Executive Board as Senior VP I have asked
Terry to introduce himself and share some of
his experiences through this article
Please read on
I would like to start by saying Thank You for voting me to be your Senior VP This is an honor that I promise will not be taken
lightly For those who donrsquot know me here is a little background I have been married for fif-teen years to my lovely wife Deborah and have three daughters Sydney Olivia and Samantha (SOS) My sister and I bought the Wishing Well in Appleton in 1989 when I was 23 I became the sole owner in 2002
I was introduced to the Tavern League from a business owner that encouraged me to get ac-
tive with the local league I began attending meetings on a regular basis and truly enjoyed the camaraderie and meeting new people It did not take long for me to become a local board member My first duties were the responsibili-ties of Secretary and Treasurer Because of the time involved I began taking the second Tues-day as my day off I enjoyed going to meetings and talking to other members who had similar business problems that I was facing I received some valuable advice that helped me succeed in my business I went on to become our County Vice President and eventually President
The first problem I faced as President of the Outagamie County Tavern League was the issue of video gaming At a time when competitors surrounding Appleton all had machines in their establishments our city council had other ideas Through the efforts of the OCTL working with the Appleton city council we were able to re
solve the issue thus putting us on a level playing field with our competitors
Not all things ended that well for years we fought the local smoking ban Appleton along with Madison was singled out with smoking bans starting on July of 2005 We gained mem-bership and our meetings grew because of fear of the negative impact this would have on our busi-nesses Despite a long fight that included two referendums and a city council vote the smoking battle was lost Tensions and tempers started to flare Some members and non-members started supporting a Statewide Ban Businesses were closing and membership was in decline Sadly the ban cost some of our members their livelihood However the OCTL remains a strong league today and membership continues to be a priority Over the last few years our county has a rejuvenated board of directors I encourage ev-eryone to attend meetings not only to meet new people but to share success stories and keep up with the current events I tell everyone wersquore a unique group of business people
I enjoy traveling throughout the State and vis-iting member establishments Every business is special as no two owners are alike One of my favorite things is to observe how people run their businesses and pick up ideas that might help mine Looking at menus investigating pro-motions and learning the quirky gimmicks some have used to promote their business has helped me promote mine I just love new ideas to get people through the doors I look forward to shar-ing ideas with you as we meet during my travels as your TLW Senior Vice President Please feel free to contact me anytime with any issues or just to stay in touch I work for you
Hope to see you soon Terry Harvath TLW Senior Vice President
Welcome New Senior Vice President Terry Harvath
By Robert SwearingenTLW President
Terry HarvathTLW Senior VIce President
5Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Support thoSe who Support our aSSociation
Make sure and thank these groups for their support and encourage others not on the list to participate Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories Remember ldquoSupport those who support usrdquo
Anheuser-Busch
PLATINuM SPONSOrS
GOLD SPONSOrS
SILVEr SPONSOrS
BrONzE SPONSOrS
Wisconsin Amusement amp Music Operators Inc
On Premise 2012 MarchApril6 wwwtlworg
Terminal with Printer
in Partnership with TLW presentsPROCESSING WITH A
PURPOSEPURPOSE
Check Scanner
Credit Card ATM and POS Processing Services
Visit our Showroom at 1600 S Main St bull Oshkosh WI 549021-855-TLW-ATMS bull wwwCornerstonePSnet
Your trusted solution for CARD PROCESSINGbull Best rate guaranteebull No long term contractsbull Lifetime equipment warranties
We work for the TLW amp for you Our competitors come and go but we have been here for 13 years in a row
Casio Registers
Lifetime equipment warranties
Hospitality POS
With over 11000 choices yoursquore boundto find what you need
President Rob Swearingen
Senior Vice President Terry Harvath
Secretary Sue Bonte Lee
Treasurer Tom Dahlen
Southern Zone Vice PresidentsChris Marsicano Jim Pickett
Eastern Zone Vice PresidentsGene Loose Dale VandenLangenberg
Central Zone Vice PresidentsLori Frommgen Robert ldquoBubbardquo Sprenger
Northern Zone Vice PresidentsDan Corbin Pete Olson
Editor Pete Madland Executive DirectorTavern League of Wisconsin
Publisher Barbara Slack Slack Attack Communications
Advertising Sales Heidi KochSlack Attack Communicationsheidislackattackcom
Art Director Ann ChristiansonSlack Attack Communications
Contributing WritersTerry Harvath Pete Madland Kimberly Ruef Rob Swearingen Scott Stenger Amanda Wegner Kelly Slack Wolf
Printed By Reindl Printing IncMerrillWisconsin
On Premise (ISSN 1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin Inc 2817 Fish Hatchery Road Fitchburg WI 53713 phone (800) 445-9221
Published by Slack Attack Communications 5113 Monona Drive MadisonWI 53716 phone (608) 222-7630
Printing is by Reindl Printing Inc MerrillWI 54452 For advertising information contact Slack Attack CommunicationsSubscriptions included in TLW membership dues non-member subscriptions $15 per yearAddress corrections should be sent to the Tavern League of Wisconsin Office 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
Second class postage paid at Madison WI and other additional offices
copy Copyright 2012 by the Tavern League of Wisconsin IncPermission to reprint must be secured in advance of publication and credit given to author and On Premise
Editor Pete Madland
7Tavern League of Wisconsin 2012 MarchApril On Premise
Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC
JIM ROPEL
920-387-5952234 North Clark StreetMayville WI 53050
bull Small Business Financial Planning
bull Specializing in Retirement Plans
bull IRArsquosbull Mutual Fundsbull Annuities bull Stocks amp Bonds
TLW Affiliate Member
On Premise 2012 MarchApril8 wwwtlworg
Employees Friend or Foe
By Pete MadlandTLW Executive Director
While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was
working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me
How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job
But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner
All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit
How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value
them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked
When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you
What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise
Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately
Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make
it a point to say that simple phrase when it is deserved It is not difficult but it is important
Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right
Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have
Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril10 wwwtlworg
on the coVer
Amanda Wegner
Working With Family Members
Itrsquos Not Personal - Itrsquos Just Business
Family businesses are big business In the United States about 80 of all businesses are
family businesses and that number is equally strong in Wisconsin where strong family
values lead to strong family businesses
Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud
Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940
11Tavern League of Wisconsin 2012 MarchApril On Premise
Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends
ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the
same or even higher level of account-ability than other employees
BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category
which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership
Working with family members brings a new set of challenges to the business world there is little separation be-
tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ
haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business
Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal
CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table
Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness
Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each
family member has designated responsibilities
This leaves less room for ldquostepping on one an-
otherrsquos toesrdquo as decisions are made based on
professional roles versus personal choices
holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put
anyone in a difficult position itrsquos easy to pass the
buck to another family member or shrug off du-Working with Family continued on page 12
Phot
o co
urte
sy o
f CSI
Med
ia -
Terr
y M
ayer
Pho
togr
aphe
r
same or even higher level of account-
WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER
If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly
bull Be early
bull Be dependable
bull Pay attention to your work re-sponsibilities be accountable
bull Follow through
bull Be friendly and have fun
bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo
bull Be a mentor
bull Take an active role in learning about the business be excited about your industry
bull Always speak positively about the owner and the business both in and out of the office
bull Offer advice when asked or ask first before discussing a concern
On Premise 2012 MarchApril12 wwwtlworg
Working with Family continued from page 11
working with Family continued
AdVIcE ANd ANEcdoTES
With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes
On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo
ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo
At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman
Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo
On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo
ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo
On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult
Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations
On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive
experience that is really valuable for whatever they go on to do in liferdquo
While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business
ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo
Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience
ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo
On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo
At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun
It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done
Michael Lehman John Lehman Butch Lehman Trudy Lehman
13Tavern League of Wisconsin 2012 MarchApril On Premise
800-933-2121
Chicken With AttitudeChicken With AttitudeneW
wwwbrakebushcom
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
5Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Support thoSe who Support our aSSociation
Make sure and thank these groups for their support and encourage others not on the list to participate Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories Remember ldquoSupport those who support usrdquo
Anheuser-Busch
PLATINuM SPONSOrS
GOLD SPONSOrS
SILVEr SPONSOrS
BrONzE SPONSOrS
Wisconsin Amusement amp Music Operators Inc
On Premise 2012 MarchApril6 wwwtlworg
Terminal with Printer
in Partnership with TLW presentsPROCESSING WITH A
PURPOSEPURPOSE
Check Scanner
Credit Card ATM and POS Processing Services
Visit our Showroom at 1600 S Main St bull Oshkosh WI 549021-855-TLW-ATMS bull wwwCornerstonePSnet
Your trusted solution for CARD PROCESSINGbull Best rate guaranteebull No long term contractsbull Lifetime equipment warranties
We work for the TLW amp for you Our competitors come and go but we have been here for 13 years in a row
Casio Registers
Lifetime equipment warranties
Hospitality POS
With over 11000 choices yoursquore boundto find what you need
President Rob Swearingen
Senior Vice President Terry Harvath
Secretary Sue Bonte Lee
Treasurer Tom Dahlen
Southern Zone Vice PresidentsChris Marsicano Jim Pickett
Eastern Zone Vice PresidentsGene Loose Dale VandenLangenberg
Central Zone Vice PresidentsLori Frommgen Robert ldquoBubbardquo Sprenger
Northern Zone Vice PresidentsDan Corbin Pete Olson
Editor Pete Madland Executive DirectorTavern League of Wisconsin
Publisher Barbara Slack Slack Attack Communications
Advertising Sales Heidi KochSlack Attack Communicationsheidislackattackcom
Art Director Ann ChristiansonSlack Attack Communications
Contributing WritersTerry Harvath Pete Madland Kimberly Ruef Rob Swearingen Scott Stenger Amanda Wegner Kelly Slack Wolf
Printed By Reindl Printing IncMerrillWisconsin
On Premise (ISSN 1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin Inc 2817 Fish Hatchery Road Fitchburg WI 53713 phone (800) 445-9221
Published by Slack Attack Communications 5113 Monona Drive MadisonWI 53716 phone (608) 222-7630
Printing is by Reindl Printing Inc MerrillWI 54452 For advertising information contact Slack Attack CommunicationsSubscriptions included in TLW membership dues non-member subscriptions $15 per yearAddress corrections should be sent to the Tavern League of Wisconsin Office 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
Second class postage paid at Madison WI and other additional offices
copy Copyright 2012 by the Tavern League of Wisconsin IncPermission to reprint must be secured in advance of publication and credit given to author and On Premise
Editor Pete Madland
7Tavern League of Wisconsin 2012 MarchApril On Premise
Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC
JIM ROPEL
920-387-5952234 North Clark StreetMayville WI 53050
bull Small Business Financial Planning
bull Specializing in Retirement Plans
bull IRArsquosbull Mutual Fundsbull Annuities bull Stocks amp Bonds
TLW Affiliate Member
On Premise 2012 MarchApril8 wwwtlworg
Employees Friend or Foe
By Pete MadlandTLW Executive Director
While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was
working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me
How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job
But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner
All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit
How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value
them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked
When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you
What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise
Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately
Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make
it a point to say that simple phrase when it is deserved It is not difficult but it is important
Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right
Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have
Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril10 wwwtlworg
on the coVer
Amanda Wegner
Working With Family Members
Itrsquos Not Personal - Itrsquos Just Business
Family businesses are big business In the United States about 80 of all businesses are
family businesses and that number is equally strong in Wisconsin where strong family
values lead to strong family businesses
Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud
Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940
11Tavern League of Wisconsin 2012 MarchApril On Premise
Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends
ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the
same or even higher level of account-ability than other employees
BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category
which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership
Working with family members brings a new set of challenges to the business world there is little separation be-
tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ
haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business
Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal
CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table
Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness
Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each
family member has designated responsibilities
This leaves less room for ldquostepping on one an-
otherrsquos toesrdquo as decisions are made based on
professional roles versus personal choices
holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put
anyone in a difficult position itrsquos easy to pass the
buck to another family member or shrug off du-Working with Family continued on page 12
Phot
o co
urte
sy o
f CSI
Med
ia -
Terr
y M
ayer
Pho
togr
aphe
r
same or even higher level of account-
WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER
If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly
bull Be early
bull Be dependable
bull Pay attention to your work re-sponsibilities be accountable
bull Follow through
bull Be friendly and have fun
bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo
bull Be a mentor
bull Take an active role in learning about the business be excited about your industry
bull Always speak positively about the owner and the business both in and out of the office
bull Offer advice when asked or ask first before discussing a concern
On Premise 2012 MarchApril12 wwwtlworg
Working with Family continued from page 11
working with Family continued
AdVIcE ANd ANEcdoTES
With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes
On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo
ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo
At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman
Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo
On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo
ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo
On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult
Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations
On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive
experience that is really valuable for whatever they go on to do in liferdquo
While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business
ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo
Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience
ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo
On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo
At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun
It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done
Michael Lehman John Lehman Butch Lehman Trudy Lehman
13Tavern League of Wisconsin 2012 MarchApril On Premise
800-933-2121
Chicken With AttitudeChicken With AttitudeneW
wwwbrakebushcom
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril6 wwwtlworg
Terminal with Printer
in Partnership with TLW presentsPROCESSING WITH A
PURPOSEPURPOSE
Check Scanner
Credit Card ATM and POS Processing Services
Visit our Showroom at 1600 S Main St bull Oshkosh WI 549021-855-TLW-ATMS bull wwwCornerstonePSnet
Your trusted solution for CARD PROCESSINGbull Best rate guaranteebull No long term contractsbull Lifetime equipment warranties
We work for the TLW amp for you Our competitors come and go but we have been here for 13 years in a row
Casio Registers
Lifetime equipment warranties
Hospitality POS
With over 11000 choices yoursquore boundto find what you need
President Rob Swearingen
Senior Vice President Terry Harvath
Secretary Sue Bonte Lee
Treasurer Tom Dahlen
Southern Zone Vice PresidentsChris Marsicano Jim Pickett
Eastern Zone Vice PresidentsGene Loose Dale VandenLangenberg
Central Zone Vice PresidentsLori Frommgen Robert ldquoBubbardquo Sprenger
Northern Zone Vice PresidentsDan Corbin Pete Olson
Editor Pete Madland Executive DirectorTavern League of Wisconsin
Publisher Barbara Slack Slack Attack Communications
Advertising Sales Heidi KochSlack Attack Communicationsheidislackattackcom
Art Director Ann ChristiansonSlack Attack Communications
Contributing WritersTerry Harvath Pete Madland Kimberly Ruef Rob Swearingen Scott Stenger Amanda Wegner Kelly Slack Wolf
Printed By Reindl Printing IncMerrillWisconsin
On Premise (ISSN 1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin Inc 2817 Fish Hatchery Road Fitchburg WI 53713 phone (800) 445-9221
Published by Slack Attack Communications 5113 Monona Drive MadisonWI 53716 phone (608) 222-7630
Printing is by Reindl Printing Inc MerrillWI 54452 For advertising information contact Slack Attack CommunicationsSubscriptions included in TLW membership dues non-member subscriptions $15 per yearAddress corrections should be sent to the Tavern League of Wisconsin Office 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
Second class postage paid at Madison WI and other additional offices
copy Copyright 2012 by the Tavern League of Wisconsin IncPermission to reprint must be secured in advance of publication and credit given to author and On Premise
Editor Pete Madland
7Tavern League of Wisconsin 2012 MarchApril On Premise
Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC
JIM ROPEL
920-387-5952234 North Clark StreetMayville WI 53050
bull Small Business Financial Planning
bull Specializing in Retirement Plans
bull IRArsquosbull Mutual Fundsbull Annuities bull Stocks amp Bonds
TLW Affiliate Member
On Premise 2012 MarchApril8 wwwtlworg
Employees Friend or Foe
By Pete MadlandTLW Executive Director
While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was
working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me
How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job
But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner
All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit
How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value
them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked
When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you
What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise
Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately
Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make
it a point to say that simple phrase when it is deserved It is not difficult but it is important
Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right
Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have
Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril10 wwwtlworg
on the coVer
Amanda Wegner
Working With Family Members
Itrsquos Not Personal - Itrsquos Just Business
Family businesses are big business In the United States about 80 of all businesses are
family businesses and that number is equally strong in Wisconsin where strong family
values lead to strong family businesses
Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud
Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940
11Tavern League of Wisconsin 2012 MarchApril On Premise
Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends
ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the
same or even higher level of account-ability than other employees
BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category
which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership
Working with family members brings a new set of challenges to the business world there is little separation be-
tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ
haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business
Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal
CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table
Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness
Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each
family member has designated responsibilities
This leaves less room for ldquostepping on one an-
otherrsquos toesrdquo as decisions are made based on
professional roles versus personal choices
holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put
anyone in a difficult position itrsquos easy to pass the
buck to another family member or shrug off du-Working with Family continued on page 12
Phot
o co
urte
sy o
f CSI
Med
ia -
Terr
y M
ayer
Pho
togr
aphe
r
same or even higher level of account-
WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER
If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly
bull Be early
bull Be dependable
bull Pay attention to your work re-sponsibilities be accountable
bull Follow through
bull Be friendly and have fun
bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo
bull Be a mentor
bull Take an active role in learning about the business be excited about your industry
bull Always speak positively about the owner and the business both in and out of the office
bull Offer advice when asked or ask first before discussing a concern
On Premise 2012 MarchApril12 wwwtlworg
Working with Family continued from page 11
working with Family continued
AdVIcE ANd ANEcdoTES
With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes
On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo
ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo
At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman
Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo
On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo
ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo
On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult
Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations
On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive
experience that is really valuable for whatever they go on to do in liferdquo
While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business
ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo
Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience
ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo
On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo
At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun
It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done
Michael Lehman John Lehman Butch Lehman Trudy Lehman
13Tavern League of Wisconsin 2012 MarchApril On Premise
800-933-2121
Chicken With AttitudeChicken With AttitudeneW
wwwbrakebushcom
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
7Tavern League of Wisconsin 2012 MarchApril On Premise
Securities offered through Coordinated Capital Securities Inc bull 6033 Monona Drive Madison WI 53716 bull 608-221-4545Member NASDSIPC
JIM ROPEL
920-387-5952234 North Clark StreetMayville WI 53050
bull Small Business Financial Planning
bull Specializing in Retirement Plans
bull IRArsquosbull Mutual Fundsbull Annuities bull Stocks amp Bonds
TLW Affiliate Member
On Premise 2012 MarchApril8 wwwtlworg
Employees Friend or Foe
By Pete MadlandTLW Executive Director
While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was
working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me
How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job
But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner
All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit
How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value
them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked
When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you
What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise
Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately
Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make
it a point to say that simple phrase when it is deserved It is not difficult but it is important
Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right
Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have
Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril10 wwwtlworg
on the coVer
Amanda Wegner
Working With Family Members
Itrsquos Not Personal - Itrsquos Just Business
Family businesses are big business In the United States about 80 of all businesses are
family businesses and that number is equally strong in Wisconsin where strong family
values lead to strong family businesses
Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud
Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940
11Tavern League of Wisconsin 2012 MarchApril On Premise
Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends
ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the
same or even higher level of account-ability than other employees
BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category
which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership
Working with family members brings a new set of challenges to the business world there is little separation be-
tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ
haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business
Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal
CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table
Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness
Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each
family member has designated responsibilities
This leaves less room for ldquostepping on one an-
otherrsquos toesrdquo as decisions are made based on
professional roles versus personal choices
holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put
anyone in a difficult position itrsquos easy to pass the
buck to another family member or shrug off du-Working with Family continued on page 12
Phot
o co
urte
sy o
f CSI
Med
ia -
Terr
y M
ayer
Pho
togr
aphe
r
same or even higher level of account-
WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER
If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly
bull Be early
bull Be dependable
bull Pay attention to your work re-sponsibilities be accountable
bull Follow through
bull Be friendly and have fun
bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo
bull Be a mentor
bull Take an active role in learning about the business be excited about your industry
bull Always speak positively about the owner and the business both in and out of the office
bull Offer advice when asked or ask first before discussing a concern
On Premise 2012 MarchApril12 wwwtlworg
Working with Family continued from page 11
working with Family continued
AdVIcE ANd ANEcdoTES
With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes
On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo
ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo
At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman
Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo
On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo
ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo
On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult
Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations
On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive
experience that is really valuable for whatever they go on to do in liferdquo
While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business
ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo
Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience
ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo
On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo
At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun
It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done
Michael Lehman John Lehman Butch Lehman Trudy Lehman
13Tavern League of Wisconsin 2012 MarchApril On Premise
800-933-2121
Chicken With AttitudeChicken With AttitudeneW
wwwbrakebushcom
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril8 wwwtlworg
Employees Friend or Foe
By Pete MadlandTLW Executive Director
While traveling a few weeks ago I stopped into a member establishment for lunch and asked if ldquoJohnrdquo was
working The bartender simply responded ldquonordquo and went about her duties I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road During my lunch a salesman recognized me and came up and said ldquoJohn is working he just isnrsquot hererdquo That really struck a chord with me
How often do you as bar owners hear ldquoDonrsquot you ever workrdquo or ldquoYou decided to show up todayrdquo Letrsquos face it if you are not tending bar or cooking your customers do not think you are working I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership Tasks such as bookkeeping placing orders taking inventory payroll etc are not observed by the casual customer thus they cannot identify with that part of the job
But what about the employee Wouldnrsquot it have been refreshing had the bartender in-stead said ldquoYes John is working hersquos just not tending barrdquo Why do I rarely hear this when I stop and ask for the owner
All too often I feel the employee is not a partner but instead an adversary A quip like ldquoJohnrsquos never inrdquo once in a while is cute an attitude that I do all the work and the boss does noth-ing is a problem If that is your situation cor-rect it Make your employees partners Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself and your customers will benefit
How do you get employees energized and on your side How do you make them partners instead of adversaries I have a few thoughts First and foremost respect them Donrsquot be afraid to ask their advice or ask their opinion This is a great way to show them that you value
them as employees You may not take their ad-vice or agree with their opinion but that is not the point the point is you asked
When was the last time you had a staff meeting When was the last time you asked your staff for input rather than have a lecture session Donrsquot sell your employees short They see things and hear things you do not and unless they feel their opinion is important they are not going to con-fide in you
What about a one-on-one monthly meeting This is a great way not only to let employees vent but to get to know them better This is an opportunity to show an employee you care by asking about their family parents wife girlfriend etc as well as their job This al-lows them a chance to brag complain reflect or whatever he feels like saying in confidence The difference now is that the boss is really lis-tening Trust me this will go further than any twenty-five cent raise
Corporate leaders always talk about teamwork and I donrsquot disagree No matter how big the business or how small teamwork should be something we strive for We wonrsquot have team-work if the players arenrsquot behind you the leader It is up to you to step up and create an atmosphere that promotes it Share the praise when things go well and be careful when plac-ing blame If someone does an exceptional job congratulate himher in front of others if some-one makes a mistake scold himher privately
Show appreciation When was the last time you uttered those two profound words ldquoGood Jobrdquo Do you remember how it felt when your parents coach or boss said that to you Make
it a point to say that simple phrase when it is deserved It is not difficult but it is important
Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business He suggested when I raise my prices that I also give my employees a raise Be-ing the frugal person that I am I didnrsquot buy in at first but after giving it some thought I took his advice The result was my employees de-fending me to complaining customers instead of joining the chorus They were explaining to them how my costs have gone up so prices must also I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers Fred was right
Finally communicate with your employees It is difficult for an employee to say something other than ldquoI donrsquot knowrdquo when asked if they donrsquot know what you are doing Tell them if you are working on payroll picking up soda or bet-ter yet going to a Tavern League meeting This not only allows the employee the ability to give a proper answer when asked but also demon-strates to them the wide variety of duties you embrace as a boss I feel it is good business to educate your people about the ldquobehind the scenesrdquo obligations you as an owner have
Get your people behind you Show them re-spect ask their opinion and tell them ldquoThanksrdquo If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy Then hopefully if I stop in and ask ldquoIs John workingrdquo the answer will be different and your employee will be more of a friend than a foe
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril10 wwwtlworg
on the coVer
Amanda Wegner
Working With Family Members
Itrsquos Not Personal - Itrsquos Just Business
Family businesses are big business In the United States about 80 of all businesses are
family businesses and that number is equally strong in Wisconsin where strong family
values lead to strong family businesses
Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud
Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940
11Tavern League of Wisconsin 2012 MarchApril On Premise
Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends
ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the
same or even higher level of account-ability than other employees
BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category
which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership
Working with family members brings a new set of challenges to the business world there is little separation be-
tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ
haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business
Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal
CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table
Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness
Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each
family member has designated responsibilities
This leaves less room for ldquostepping on one an-
otherrsquos toesrdquo as decisions are made based on
professional roles versus personal choices
holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put
anyone in a difficult position itrsquos easy to pass the
buck to another family member or shrug off du-Working with Family continued on page 12
Phot
o co
urte
sy o
f CSI
Med
ia -
Terr
y M
ayer
Pho
togr
aphe
r
same or even higher level of account-
WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER
If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly
bull Be early
bull Be dependable
bull Pay attention to your work re-sponsibilities be accountable
bull Follow through
bull Be friendly and have fun
bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo
bull Be a mentor
bull Take an active role in learning about the business be excited about your industry
bull Always speak positively about the owner and the business both in and out of the office
bull Offer advice when asked or ask first before discussing a concern
On Premise 2012 MarchApril12 wwwtlworg
Working with Family continued from page 11
working with Family continued
AdVIcE ANd ANEcdoTES
With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes
On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo
ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo
At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman
Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo
On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo
ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo
On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult
Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations
On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive
experience that is really valuable for whatever they go on to do in liferdquo
While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business
ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo
Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience
ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo
On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo
At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun
It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done
Michael Lehman John Lehman Butch Lehman Trudy Lehman
13Tavern League of Wisconsin 2012 MarchApril On Premise
800-933-2121
Chicken With AttitudeChicken With AttitudeneW
wwwbrakebushcom
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril10 wwwtlworg
on the coVer
Amanda Wegner
Working With Family Members
Itrsquos Not Personal - Itrsquos Just Business
Family businesses are big business In the United States about 80 of all businesses are
family businesses and that number is equally strong in Wisconsin where strong family
values lead to strong family businesses
Four generations of family that have worked at Christyrsquos with the 5th being held and ready for their turn Salud
Founder Dennis O Christenson with family and friends at The Waubesa Beach Club aka Christyrsquos Landing circa 1940
11Tavern League of Wisconsin 2012 MarchApril On Premise
Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends
ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the
same or even higher level of account-ability than other employees
BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category
which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership
Working with family members brings a new set of challenges to the business world there is little separation be-
tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ
haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business
Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal
CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table
Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness
Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each
family member has designated responsibilities
This leaves less room for ldquostepping on one an-
otherrsquos toesrdquo as decisions are made based on
professional roles versus personal choices
holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put
anyone in a difficult position itrsquos easy to pass the
buck to another family member or shrug off du-Working with Family continued on page 12
Phot
o co
urte
sy o
f CSI
Med
ia -
Terr
y M
ayer
Pho
togr
aphe
r
same or even higher level of account-
WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER
If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly
bull Be early
bull Be dependable
bull Pay attention to your work re-sponsibilities be accountable
bull Follow through
bull Be friendly and have fun
bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo
bull Be a mentor
bull Take an active role in learning about the business be excited about your industry
bull Always speak positively about the owner and the business both in and out of the office
bull Offer advice when asked or ask first before discussing a concern
On Premise 2012 MarchApril12 wwwtlworg
Working with Family continued from page 11
working with Family continued
AdVIcE ANd ANEcdoTES
With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes
On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo
ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo
At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman
Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo
On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo
ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo
On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult
Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations
On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive
experience that is really valuable for whatever they go on to do in liferdquo
While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business
ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo
Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience
ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo
On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo
At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun
It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done
Michael Lehman John Lehman Butch Lehman Trudy Lehman
13Tavern League of Wisconsin 2012 MarchApril On Premise
800-933-2121
Chicken With AttitudeChicken With AttitudeneW
wwwbrakebushcom
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
11Tavern League of Wisconsin 2012 MarchApril On Premise
Shortly after purchasing the former ldquoSwedish Villagerdquo and changing the name to the Village Supper Club new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children Nicholette David Christopher and Roxanne All four Marsicano children were raised in and worked in the restaurant Sons David amp Christopher took over complete operation and ownership 1988 after the death of their father Roxanne still waitresses full-time and Nicholette an art teacher host-esses on weekends
ties because of the personal connection To keep the business running smoothly all employees need to be held accountable for their work re-gardless of the relationship If a non-family em-ployee sees a family member shirking his or her duties they might think itrsquos OK to do the same No matter how hard the family members work other employees may look at them differently Because of this your family member employee will always need to hold him or herself at the
same or even higher level of account-ability than other employees
BE FaIr to FaMIlY anD non-FaMIlY alIKESome business own-ers try to help their family out by paying more than the aver-age wage for that em-ployment category
which can impact the total payroll overhead It is unfair to neglect the rest of the staffrsquos income because you want to give special treatment to a family member Yoursquoll see resentment and un-happiness build if this is the case remember when morale goes down productivity goes down In addition to pay gender difference or age dif-ferences that impact your relationship with your staff may feel intensified with your family em-ployees recognize that some conflict develops due to these differences and work at learning about better communication and leadership
Working with family members brings a new set of challenges to the business world there is little separation be-
tween the dining room and the stock room While itrsquos easy to let things slide and for the lines to blur when working with family a successful family business requires many of the same fundamental characteristics non-family businesses employ
haVE rESPECtAs family and business partners the personal-professional line is often blurred there can be too much emphasis on personal feelings and too little on metrics and goals Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personalhome front They may walk on eggshells at work worried about how the family member might respond if they were treated the same as other employees To minimize this establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business
Additionally the way you speak to each other as family business partners can be very differ-ent than how you speak to your other colleagues But should it be Make it a priority to promote a work atmosphere that is more professional and less personal
CoMMunICatIon IS KEYGood communication from day one helps fam-ily avoid misunderstandings understand what each family member is signing up for and only renegotiate those agreements with everyone at the table
Talk through issues before they turn into problems or cause resentment If family em-ployees canrsquot get along you must resolve the issue if you donrsquot the business ultimately will suffer While itrsquos easier to brush these issues under the carpet talking about them is ex-actly what yoursquoll need to do in order for your business to have a harmonious atmosphere If you find your employees donrsquot get along yoursquoll need to facilitate the discussion To help take the emotional side of the problem ask yourself Is whatever is happening in the best interest of customer care Is whatever is happening in the best interest of the business as a healthy busi-ness
Know Your rolESEach family member needs to know his or her own role in the business Not only does this keep from employees duplicating efforts but it also minimizes frustration and infighting as each
family member has designated responsibilities
This leaves less room for ldquostepping on one an-
otherrsquos toesrdquo as decisions are made based on
professional roles versus personal choices
holD PEoPlE aCCountaBlE For thEIr worKBeing a family member and an employee can put
anyone in a difficult position itrsquos easy to pass the
buck to another family member or shrug off du-Working with Family continued on page 12
Phot
o co
urte
sy o
f CSI
Med
ia -
Terr
y M
ayer
Pho
togr
aphe
r
same or even higher level of account-
WHAT ARE THE TRAITS oF A GREAT FAmILY TEAm mEmbER
If you are an employee in your family memberrsquos business there are several things you can do to keep things running smoothly
bull Be early
bull Be dependable
bull Pay attention to your work re-sponsibilities be accountable
bull Follow through
bull Be friendly and have fun
bull Be encouraging Use the words ldquoAbsolutelyrdquo and ldquoCertainlyrdquo
bull Be a mentor
bull Take an active role in learning about the business be excited about your industry
bull Always speak positively about the owner and the business both in and out of the office
bull Offer advice when asked or ask first before discussing a concern
On Premise 2012 MarchApril12 wwwtlworg
Working with Family continued from page 11
working with Family continued
AdVIcE ANd ANEcdoTES
With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes
On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo
ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo
At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman
Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo
On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo
ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo
On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult
Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations
On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive
experience that is really valuable for whatever they go on to do in liferdquo
While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business
ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo
Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience
ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo
On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo
At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun
It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done
Michael Lehman John Lehman Butch Lehman Trudy Lehman
13Tavern League of Wisconsin 2012 MarchApril On Premise
800-933-2121
Chicken With AttitudeChicken With AttitudeneW
wwwbrakebushcom
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril12 wwwtlworg
Working with Family continued from page 11
working with Family continued
AdVIcE ANd ANEcdoTES
With lots of personality and personal history running a family business isnrsquot easy We asked the owners of five family-owned Member establishments for their advice and anecdotes
On disagreementsYou never want family members walking away mad ldquoThere are times when you arguerdquo says Chris Marsicano co-owner of The Village Supper Club ldquobut donrsquot walk away mad Get it resolved before the end of the dayrdquo
ldquoYou have to resolve your problems quicklyrdquo adds Jerry Rasmussen owner of Kenosharsquos The Brat Stop ldquoIf you donrsquot theyrsquoll turn into bigger problems as you go onrdquo
At Lehmanrsquos Supper Club which is in the fourth gen-eration the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours says owner Butch Lehman
Eric Christenson who co-owns Madisonrsquos Christyrsquos Landing with his five siblings suggests dividing du-ties evenly and showing unity to employees Keep the family arguments away from the rest of the staff ldquoProbably the biggest thing is for the family to run the business and not let the business run the family Hav-ing a thriving healthy business is great but a strong close family canrsquot be replacedrdquo
On trustldquoYou have a trust that you put in your family mem-bersrdquo says Rasmussen ldquoand thatrsquos a trust you can believe in If you canrsquot maybe you shouldnrsquot be in busi-ness togetherrdquo
ldquoIn a family businessrdquo says Christenson ldquoYou definitely know you are working with someone who truly cares about the business and your reputation They will go the extra mile as it is a reflection on you and themrdquo
On expectationsldquoIn a family businessrdquo says Marsicano ldquothere are higher expectations placed on other family mem-bers Yoursquore actually a little harder on them You hold them to higher standards because everyone looks to themrdquo That can also make things difficult
Last summer when Marsicanorsquos granddaughter started busing tables he was very honest with her regarding expectations
On future generationsldquoItrsquos a pretty great experience to be in business to-gether and have parents or children working along-side each otherrdquo says Lehman ldquoItrsquos not something a lot of people get to experience yet itrsquos so valuable Whether they choose to stay or move on to some-thing else all kids working in a family business receive
experience that is really valuable for whatever they go on to do in liferdquo
While they want the business to continue into future generations the Lehmans encouraged their children to go to college first and get experience outside the family business
ldquoWe wanted them to get that piece of paperrdquo says Lehman ldquoFirst and foremost we want them to see what the worldrsquos like after that if they want to come back and try thatrsquos fine too We think itrsquos just a good rule to followrdquo
Bringing a new generation into the business is a chal-lenge but moving one out is difficult as well Wayne Machut who co-owns Two Riversrsquo Machutrsquos Supper Club with his two siblings had that very experience
ldquoThe founder Norman Machut was forced into retire-ment in 1990 by me It was a very hard thing to do and he took it very hard Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation But we all do get along with Mom other than business ideasrdquo
On having funA sense of humor says Lehman helps as well ldquoWersquore kind of practical jokers which is always fun Wersquoll serve each other rock potatoes or when no one but my son is here Irsquoll come in and scare him We keep it lightheartedrdquo
At Christyrsquos Landing the Christenson family has ldquoMon-day night board meetingsrdquo that mix business and fun
It may have taken a few years but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football And get a little work done
Michael Lehman John Lehman Butch Lehman Trudy Lehman
13Tavern League of Wisconsin 2012 MarchApril On Premise
800-933-2121
Chicken With AttitudeChicken With AttitudeneW
wwwbrakebushcom
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
13Tavern League of Wisconsin 2012 MarchApril On Premise
800-933-2121
Chicken With AttitudeChicken With AttitudeneW
wwwbrakebushcom
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril14 wwwtlworg
It might only be March
but Wisconsinites are a
hardy stock If you have
an outdoor space
maybe with some cover
and a little warmth
you would be
heating up your sales
even on chilly days
By Amanda N Wegner
Build Your Business with an Outdoor Space
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
15Tavern League of Wisconsin 2012 MarchApril On Premise
ldquoIn todayrsquos economy everyone wants to continue to grow their businessand patrons now have a choicerdquo says randy
Wyngard Sales Manager with Gustave A Lar-sonrsquos Appleton office ldquoI believe outdoor spaces are becoming more and more a deciding fac-tor with consumers If yoursquore a bar or restaurant owner you want to bring patrons into your busi-ness by making them comfortable In return they receive more people that generate more revenuerdquo
The smoking ban left taverns scrambling for ways to accommodate smokers but many own-ers have found that adding an outdoor space is attractive to smokers and nonsmokers alike while driving additional business If yoursquore thinking about adding an outdoor space (or want to revamp it) this season it pays to do it right Here is advice and insight from a handful of Tavern League Affiliate Members who are ex-perts in their fields
It StartS wIth a PlanPreplanning says Tony Szak Owner of Empire De-velopment amp Construction Onalaska is important
ldquoConsult with a professional whenever possiblerdquo he says ldquoIrsquove seen enough dream projects get squashed before they even got started because there wasnrsquot adequate planning on the front endrdquo
Critical to preplanning is knowing local codes Andy Moon owner of Baraboo tent amp awning says an important first step is to check with your municipality for a permit to see if outdoor spac-es are even allowed
Another consideration is occupancy ldquoItrsquos some-thing a lot of owners donrsquot think about but you can only have so many people per square footrdquo says Szak He adds that local ordinances may vary but it basically ldquocomes down to bathroomsrdquo
Also check if your liquor license carries any restrictions Szakrsquos company worked on a proj-ect in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence However due to restrictions set by the city for Class B liquor licenses the type of license the business had Szak could only build out the space with a three-foot-tall fence
ldquoEspecially in the city you want some kind of segregation between the area and the public spacerdquo says Szak ldquoThatrsquos not as important if yoursquore in the middle of nowhererdquo
Speaking of rowdiness and segregation consider your neighbors and how you can minimize dis-
turbances in the design of your outdoor space
ldquoGive courtesy to your neighbors as to not dis-turb themrdquo says Moon
Finally think accessibility adds Moon if yoursquore thinking about a deck is there a way for in-stance for individuals in wheelchairs to access the deck As a new version of the Americans with Disabilities Act went into effect last March taking on a new project is the perfect time to make these kinds of accommodations
ChooSE Your SPaCEGoing hand in hand with preplanning is having a budget which drives the design of your space
ldquounfortunately there is no such thing as an unlim-ited budgetrdquo says Szak ldquoand knowing how much you can spend will drive the materials you userdquo
Luckily your options are endless The in-gredients for a great outdoor space says Moon is protection from sun rain and wind yet a place that brings the scenery in ldquoPeople are attracted to places where they can enjoy a casual conversation a nice view good food and a drinkrdquo he says ldquoBut these outdoor spaces need to shelter their guests from the harsh weather toordquo
If generating extra revenue is a priority this sea-son it can be as simple as pouring a concrete pad says Szak But aesthetics matter and in a year or two itrsquos easy to dress up that concrete with an overlay decorative railing or an awning
ldquoThe nice thing is that you donrsquot have to do it all at once you can spread out the expenserdquo says Szak ldquoYou can do part now and fancy it up in the future What is too bad is that a lot of owners just
think it canrsquot be done The least you can do is call a contractor itrsquos always a good thing to askrdquo
For something more open Baraboo Tent amp Awning offers canopies and retractable aw-
nings that can be coupled with a deck or patio add side curtains for protection from the wind ldquoWith retractable awnings and canopiesrdquo says Moon ldquothere is a flexibility to protect the area when itrsquos raining or to enjoy the sun when you want Outdoor bars and restaurants that offer comfort to their guests often enjoy good business because guests will come back with more friendsrdquo
Or perhaps yoursquore looking for something more permanent Affiliate Member Sunroom Design Group an independently owned and operated affiliate of Four Seasons Sunrooms offers a product thatrsquos all aluminum and glass and per-fect for a dedicated smoking room or comfort-able extra space
ldquoThe glass is warranted for 20 years on seal fail-ure and breakage So if a beer bottle flies which has every chance of happening in a smoking room in 20 years itrsquos coveredrdquo
The companyrsquos standard product adds Luke Hoh Senior DesignerDesign Team Leader with Neenahrsquos Sunroom Design Group has enough opening space to be a legal smoking room yet everything opens and closes to keep the breeze flowing through or the heat in This product can be attached to your building or a stand-alone but itrsquos best attached says Hoh
Both Moonrsquos company and Hohrsquos company will come to your place of business and take photos which allow them to provide with a little digital photography magic a visual representation of what their products will look like once complete
ldquoWe come out take a picture of where the sun-room or smoking room will be and then using virtual 3D place it on the tavernrdquo says Hoh
ldquoYou get to see the aesthetics what the final will look like which helps with the sizing and place-mentrdquo
Working with Family continued on page 16
ldquoUnfortunately there is no such thing as an
unlimited budget and knowing how much you
can spend will drive the materials you userdquo
mdash Tony Szak Owner
Empire Development amp Construction
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril16 wwwtlworg
Build Your Business continued from page 15
outdoor SpaceS continued
ldquoEveryone has that option and can certainly try to do it themselves wersquove helped many of our dealers complete patiorsquos All we want is to help your project be a successful one for your busi-nesses We know what to look for and how to make your customers comfortable regardless of the temperature outside
Szak seconds that ldquoYou might think yoursquove thought of everythingrdquo he says ldquobut there are a lot of ways a building project can go wrong or get derailed At the very least I recommend consult-ing with someone on the front end It will save you a lot of headaches and get your business booming fasterrdquo
Source ListBaraboo Tent amp Awning bull Andy Moon PO Box 87 Baraboo WI 53913608-356-8303 bull andymoonbarabooawningcomwwwbarabooawningcom
Empire Development amp Construction bull Tony Szak200 Mason St 5 Onalaska WI 54650608-782-2988 bull tonyempiredevelopmentcomwwwempiredevelopmentcom
Gustave A Larson Company bull Randy Wingard680 Hickory Farm Lane Appleton WI 54914920-739-4451 ext 303 bull randywyngardgalarsoncomwwwgalarsoncom
Sunroom Design Group bull Lucas Hoh2100 American Drive Neenah WI 54956920-734-4786 bull lukesunroomdesigngroupcomhttpsunroomdesigngroupcom
Krantz Electric bullJoe Krantz2650 N Nine Mound Rd Verona WI 53593608-845-9156 bull jkrantzkrantzelectricinccomwwwkrantzelectricinccom
MBA Corp bull Mark Krumnow4388 S Kansas Ave Milwaukee WI 53235414-481-0505 bull markkmbacorpnetwwwmbacorpnet
tion air conditioning and refrigeration (HVACr) equipment Wyngard is responsible for [rW] In-door amp Outdoor Fireplace sand outdoor heating products for bars restaurants and homes Gus-tave A Larson Company offers an array of prod-ucts perfect for taverns including fire pits elec-tric and gas heaters and more
Gustave A Larson is a wholesaler for these prod-ucts however they support their dealers by work-ing along with them by starting the design pro-cess with a survey to assesses the space and talk to with the owner ldquoit helps to talk to someonerdquo says Wyngard ldquoOften customers are not sure what they want Do they want to just accommo-date smokers or have a full-blown beer garden Open or closed If heat what kind of fuel Meet-ing with us can help sort these things outrdquo
If going with an open design we have to take in to consideration like the wind direction says Wyngard ldquoYou donrsquot want to lose your heat Wind direction is important and will help dictate where to put glass or canvas to contain the heatrdquo
Another heating option is radiant heat which Veronarsquos Krantz Electric offers
ldquoradiant works on the concept of heating ob-jects not the airrdquo says Joe Krantz Owner of Krantz Electric ldquoThese heaters send the heat onto a table a chair a person while a typical forced-air heater blows air out Here the heat is attracted to the object so yoursquore feeling warmer not just being hit by a warm gust of airrdquo
radiant heaters he adds are permanently wired in place and are mounted on buildings or brackets From single-tube heaters up to four-tube heaters churning out 5000 watts of heat radiant heaters must be appropriately sized for the space
ldquoIf I have a heated outdoor spacerdquo says Krantz ldquopeo-
ple are going to come to my place instead of yoursrdquo
DIY or hIrED hElPWhile itrsquos absolutely possible to build out an outdoor space yourself consulting with a profes-sional will save time and money in the long run
JuSt aDD hEat Once yoursquove chosen a design consider heating it up Adding heat says Mark Krumnow a Profes-sional Engineer with Milwaukeersquos MBa Corp which offers HVAC and plumbing supplies to contractors in Wisconsin and upper Michigan including Solaira brand heaters ldquocan extend the season on either side of the coin Itrsquos not just September October November but March April May so yoursquore not only getting the bang for your buck in the fall but the in spring alsordquo
Or depending on the design the ldquooutdoor seasonrdquo may never end Krumnowrsquos company installed four Solaira heaters at a St Germain establish-ment in the heart of Wisconsinrsquos Northwoods and now patrons cozy up outside all winter long
ldquoThey took their tiki bar which had open sides added four heaters and drop-down sides The bar was originally only open until September and now itrsquos open all winter long heated to 72 degrees They now have a corner on the market in the areardquo says Krumnow
MBA Corp offers a number of Solaira heaters Very cost-efficient the smallest unit says Krum-now costs only 18 cents an hour to run Some 120v models can simply be plugged into a wall but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters The hardwired heaters have con-trollers that give a tavern control over the heat
All electric there are no fumes and no noise and the units heat up instantly ldquowersquore talking as soon as you flip the switch In four seconds itrsquos nice and warmrdquo says Krumnow
Because there are no external byproducts like carbon dioxide no ventilation is needed either
Wyngard advises that when businesses owners are looking at a patio they need to look at the en-tire space available Try to hang heaters as much as possible to keep as much space available as possible to set tables It also gives the best and most even heat Wyngard is often asked whether one should use electric or gas thatrsquos really up to them and the installing contractor each has their own benefits Gas heaters should be hung higher than electric heaters because it burns hotter the heat from a gas heater can get too un-comfortable Clearances to combustible objects is also very important to take into consideration
Gustave A Larson Company is the Midwestrsquos leading wholesale distributor of heating ventila-
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
Schedule of Events 18Seminars amp Keynote 19Registration Form 20Entertainment amp Host 21Exhibitor List 23 25Auction Form 26
17
SponSored by
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
MONDAY APRIL 2 2012bull 900 AM to 500 PM TLW Board of Directors Meeting ndash New Orleans North
bull 900 AM to 400 PM Food Service Sanitation Course amp Exam ndash Directors 1 Room
(Class Registration open to members and non-members)
bull 1200 PM to 100 PM Board Lunch ndash New Orleans Centerbull 300 PM to 600 PM Registration ndash Lobby Cafebull 800 PM to 100 AM Milwaukee County Welcome Party Location Classic Lanes in Oak Creek
Band Rockinrsquo Robins
TUESDAY APRIL 3 2012bull 830 AM to 500 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 915 AM to 1200 PM General Session ndash Grand Ballroom bullAttendanceDrawing bullHostLeagueIntrondash
Chris Marsicano So Zone VP bullOpeningCeremonyndash
Milwaukee County President ndash Sharon Nowak
bullVicePresidentReportndash TerryHarvath
bullPresidentrsquosReportndash Rob Swearingen
bullSecretaryrsquosReportndash Sue Bonte Lee
bullTreasurerrsquosReportndashTomDahlen bullLegislativeReportndash
Scott Stenger bullExecutiveDirectorsReportndash
Pete Madland bullPresidentrsquosAward bullAttendanceDrawing bullFirst-TimersOrientationbull 1200 PM to 500 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 1200 PM to 400 PM SilentAuctionndashLafayettebull 100 PM to 200 PM Seminar ndash Preventing Loss and Promoting Profit Behind the Bar ndash PartII
Presented by Wayne Roth ndash Mardi Gras Ballroom
bull 300 PM to 400 PM Seminar ndash Red Wine Tasting ndash Sponsored by Badger Liquor
Mardi Gras Ballroom
bull 800 PM to 100 AM Cocktail Party amp Costume Contest ndash Grand Ballroom
Theme Bases Loaded Yoursquore Up ndash ldquoSCOREWITHTHETLWrdquo
CostumeBrewersAttire BandTheFreistadtAlteKameraden Band (AffiliateMembers)
bull 900 PM to 1000 PM LiveAuctionforDirectGivers
WEDNESDAY APRIL 4 2012bull 900 AM to 400 PM Registration amp $2 Bill Exchange ndashLobby Cafe
bull 930 AM to 1100 AM General Business Meeting ndash Grand Ballroom
bullAttendanceDrawing bullABLReportndashBobSprenger bullKeynoteSpeakerndash
MilwaukeeBrewers HallofFamer RobinYount
bullGoodandWelfare bullAttendanceDrawingbull 900 AM to 215 PM SilentAuctionndashLafayettebull 1145 AM to 1215 PM SafeRide Meeting ndash Grand Ballroom
bull 1100 AM to 300 PM TradeShowndashBatonRougeHall VideoBowlingContestforTIPACbull 200 PM to 245 PM Vendors Drawings (Attendeesmustbepresenttowin)ndashTradeShowArea
bull 245 PM to 300 PM Exhibitor Booth Drawing (Exhibitor must be present to win) ndashTradeShowArea
bull 300 PM to 400 PM District Caucuses 3rd District ndash New Orleans South 4th District ndash Directors 1 5th District ndash New Orleans Center 7th District ndash New Orleans Northbull 400 PM to 500 PM District Caucuses 1st amp 9th District ndash New Orleans South
6th District ndash Directors 1 2nd District ndash New Orleans Center 8th District ndash New Orleans Northbull 500 PM to 630 PM PresidentrsquosTIPACReceptionndashMarti Gras Ballroom
- Event amp Entertainment sponsored by Precision Pours
THURSDAY APRIL 5 2012bull 930 AM to 1200 PM General Business Session ndash Grand Ballroom
bullAttendanceDrawing bullNewCharityCOREDrawingndash
Joyce Bartelt bullGuestSpeakerEntertainerndash
Comedy Sportz bullPresidentrsquosClosingRemarks bullHostLeagueDrawing bullTradeShowBuyersRaffle bullAnnouncementofRaffleDrawing bullGoodampWelfare bullDVDPresentation bullAttendanceDrawing
bull 1200 PM Milwaukee County Presidentrsquos Receptionndash
Sharon Nowak Sugar Cane Tavern 6710WForestHomeAve MilwaukeeWI53220-0727 (414) 545-9768
Note Times and events are subject to change without notice
ScHEDULE OF EvENTSScHEDULE OF EvENTS
SEMINARSSEMINARS
18
SponSored by
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
TUESDAY 100 - 200 pm Mardi gras Ballroom
Preventing Loss and Promoting Profit Behind the Bar - Part IIPresented by Wayne Roth
If you donrsquot have the right tool ndash use a bigger hammer Unfortunately this old adage doesnrsquot work very well in the bar business As a sequel to last fall this seminar focuses on how to use the right tools to increase your revenues and decrease your costs Tools and Strategies important to all bars including ldquoKnowing your Custo-merrdquo ldquoHow to Evaluate Pricingrdquo ldquoHow to Eliminate Theftrdquo ldquoPOSCash Register Dorsquos and Donrsquotsrdquo ldquoHow to Get the Most from your Staffrdquo can all be added to your tool belt Preventing loss and promoting profit behind the bar is more important now than ever before
Wayne Roth has over 30 years of experience in the hospitality industry With humble beginnings as a bartender to Director of Food amp Beverage Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage evaluating pour costs and the standardization of comp policies ordering and recipe standards Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consul-tants operating in over 20 countries provide
KEYNOTE SPEAKERKEYNOTE SPEAKER
SEMINARSSEMINARS
Former Milwaukee Brewer great three time All-Star and Hall of Famer Robin Yount will be our featured speaker on Wednesday morning This is a rare opportunity to hear from one of baseballrsquos greats Drafted at he age of 18 Robin was one of the youngest regulars ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions about his experiences
MLB DEBUT April 5 1974 for the Milwaukee BrewersFINAL gAME October 3 1993 for the Milwaukee Brewers cAREER STATISTIcS
Batting Average 285Home Runs 251Hits 3142Team Milwaukee Brewers (1974-1993)Career Highlights and Awardsbull 3-time All-Star (1980 1982 1983)bull Gold Glove Award winner (1982)bull 3-time Silver Slugger Award winner (1980 1982 1989)bull 2-time American League MVP (1982 1989)bull American League pennant (1982)bull Finalist MLB All-Century Team (1999)bull Member of the National Baseball Hall of Fame
(Elected 1999) Vote 775 (first ballot)
POST-PLAYINg cAREERbull First base and bench coach for the Arizona Diamondbacks (2002 ndash 2004)bull Threw out the ceremonial first pitch at the
MLB All-Star Game at Miller Park with Hank Aaron Warren Spahn and Bob Uecker (2002)
bull Bench coach for the Milwaukee Brewers (2005 ndash 2006)
ROBIN YOUNTMILWAUKEEBREWERS
19(RETIRED)POSITION
ShortstopOutfielderBATTEDRightTHREWRight
TUESDAY 300 - 400 pm Mardi gras Ballroom
Red Wine Tasting Sponsored by The wine business is booming and here is your opportunity to learn more about various Red Wines on the market Kimberly Fisher a certified Sommelier will discuss the subtle and not so subtle differences No matter if you are a wine snob or just getting into wines this will be an educational and entertaining event
With a combined experience of over 15 years Kimberly works for Badger Liquor as a District Manager in the Milwaukee Area and has been with them for four years Kimberly brings passion and the love of wine to the company and her experience travelling around the country has also enabled her to help with education within the company
Currently Kimberly is a Certified Sommelier from the Court Of Master Sommeliers and a Certified Specia-list of Wine from the Society of Wine Educators
19
Wednesday 9am-Noon general Session
ever to play in the Major Leagues Come and listen to Robin share thoughts and stories of his time in the majors and answer questions
19
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
APR IL 2-5
Name ______________________________________________ SpouseGuest Name _______________________________________________
Signature(s) ________________________________________________ _______________________________________________________
Business Name _______________________________________________________________________________________________________
Mailing Address ______________________________________________________________________________________________________
CityStateZip ________________________________________________________________________________________________________
Business Phone __________________________________________ Home Phone _________________________________________________
Local League _______________________________________________________________________________________________
n This is my first convention n I am a new Member
REGISTRATION FEES (per person) Must be postmarked by 3212012 MEMBER NON-MEMBER TOTAL
Full Registration Member $50 Non-Member $70 __ x $50 + __ x $70 = ________Registration One Day Member $30 Non-Member $35 __ x $30 + __ x $35 = ________ circle one Tuesday or WednesdayPostmarked AFTER 3212012 Member $60 Non-Member $80 __ x $60 + __ x $80 = ________
TOTAL FEES = ________I would like to contribute $500 of this registration fee to (please check one only)
n Tavern Industry n Wisconsin Tavern Political Action Committee League Foundation
n CORE - Children of Restaurant Employees
Please complete and mail this form with payment toTLW 2817 Fish Hatchery Rd Fitchburg WI 53713-5005
METHOD OF PAYMENT
Total Amount Due $ ______________________________________
Check _______ n n nCard ____________________________Exp Date ____________
Cardholder Name ________________________________________
Signature ______________________________________________
Cardholder Address ______________________________________
CityStateZip____________________________________________
HOTEL RATE DISTANCEWyndham Milwaukee Airport $112 single HostHotel amp Convention Center $112 double4747 S Howell Ave $112 tripleMilwaukee WI 53207 $112 quad(414) 615-8000 $112 2-room suite Cut off date 31212
Wyndham Milwaukee Airport Hotel and Convention Center
4747 S Howell Ave bull Milwaukee WI 53207 bull (414) 615-8000
For reservations call (800) 558-3862 Rates are subject to local and state tax that is currently 146 $20 rental fee plus tax for a rollaway bed Ask for TLW rateReservations will only be accepted with a one-nightrsquos deposit or credit card guarantee provided at the time the reservation is madeCancellation Policy - Reservations not canceled by 600 pm CST on day of scheduled arrival will be charged a penalty of quoted room rate one (1) night plus tax Guaranteed reservations will be held for the first night only not for the entire length of stay
Wyndham Milwaukee Airport
Hotel amp Convention Center4747 S Howell Ave
W Layton Ave
94
94
43
43
894
41
41
119
38
38
S Howell AveS Howell Ave
GEN MITCHELL INTL AIRPORT
MILWAUKEE W I
20
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
MILWAUKEE W I
ROAD CONSTRUCTION ALLOW FOR EXTRA TIME
SponSored by
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
What began in 1942 as a group of friends who loved to play the music of their National origin has evolved into a renowned musical organization called The Freistadt Alte Kameraden Band Many of the band members are related to each other brothers grandfather father sons uncles cousins Through marriage there are brother-in-laws and sons-in-law The band is showing no signs of slowing down anytime soon Two members Harold Pipkorn and Wilmer Wetzel have played with the band since 1942 Harold Schoessow Franklin Klug Earl Hilgendorf and Don Silldorff are other long time members of what started out as the The Victory Band The Freistadt Alte Kameraden Band now in its seventh decade celebrates and shares the sound of traditional German music for all those that wish to listen
The Rockinrsquo Robins have been in the Milwaukee music scene for more than 46 years and are still popular playing many venues and private parties in the Southeastern Wisconsin The Rockinrsquo Robins is a five piece band consisting of Freddie Marquez Mario Marquez Steve Heebsh Tommy Malta and Jessica Zdanowicz In addition the Robins also have a variety of horn players to draw on adding that special ldquoDo-Woprdquo and ldquoFunky Soulrdquo feel to musical selections The members years of experience range from 25 years to 49 years They are no strangers to performing and pleasing audiences that love to dance to great Rock rsquon Roll
They have opened up shows for Marshall Tucker Blood Sweat amp Tears Grand Funk Chubby Checker Roy Orbison Sam amp Dave Tommy James Bobby Vee The Who The Beach Boys Paul Revere and the Raiders Blue Cheer Buddy Guy Bobby Blue Band and more
Americarsquos Newest Sport ComedySportz was founded in Milwau-kee in the spring of l984 and has grown to over 20 cities throug-hout the US from New York to Los Angeles along with a team in Manchester England The 3-Player Exhibition Match features an hour of fast-paced improvisational comedy games and scenes mdash all based on audience suggestions and participation While no audience member will ever be forced to participate volunteers are welcomed and encouraged to join the players for games and scenesmaking this a morning of fun yoursquoll remember (or have to live down) for years to come
Pictured from left to right
Steve Schweitzer Fran Daniels Charlene Gray Sue Kasprzyk Mary Nehlsen Cindy Girmscheid Jim Losiniecki Sharon Nowak Deb Seibel Gina Cook Sam Grosch Joe Janz Annie Kasianowicz Duane Nowak (lower row) Kathy Daniels Lorie Knaack-Helm (not pictured) Scott Giesegh amp Tammy Dopp
ENTERTAINMENTENTERTAINMENT
YOUR HOST LEAgUEYOUR HOST LEAgUE
MONDAY NIgHT
Rockinrsquo Robins
THURSDAY MORNINg
comedy Sports mdash3-Player Exhibition
TUESDAY NIgHT
The Freistadt Alte Kameraden Band
21
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408With this coupon Present coupon when ordering Must be 21 with valid ID for alcohol
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am | Sun 2pm - 2am
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
Outdoor Heated Smoking Area
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
8 Line SupplyBooth 234Jesse Nelson1841 Plane Park Dr Ste DDe Pere WI 54115-6853(920) 347-0333 bull Fax (920) 347-2221www8linesupplycom8linesupplygmailcomAmusement Devices and Parts
Advance Computer ServicesBooth 29Patrick McManus16960 Ridgeview DrBrookfield WI 53005-1382(262) 719-6525wwwcntincnetpatcntincnetATMrsquos and POS Systems
Affiliated Investment GroupBooth 33James J Ropel234 N Clark StMayville WI 53050-1047(920) 387-5952 bull (800) 362-1002jimropelcharternetInvestment Services amp Retirement Plans
Anheuser-Busch IncBooth 2120Mike D Prather5118 Merwood LaneMadison WI 53718-7041(608) 230-5365 bull(773) 203-7751Fax (314) 256-6985wwwanheuser-buschcommichaelpratheranheuser-buschcomAssorted Malt Beverages
B amp K Bar amp Restaurant SuppliesBooth 8081Donald Falk7100 W Greenfield AveWest Allis WI 53214-4735(414) 259-9161 bull Fax (414) 259-9197wwwbandkbarsuppliescomdfalk50yahoocomBar Stools Pub Tables Popcorn Machines Glassware chemicals and all your bar supply needs
Bay Tek GamesBooth 85Holly Meidl1077 E Glenbrook DrPulaski WI 54162-9765(920) 822-3951 bull Fax (920) 822-8936wwwbaytekgamescomsalesbaytekgamescomBeer Ball-AdultBar ldquoSkee Ballrdquo game wleague amp tournament software
Benedict Refrigeration Service IncBooth 15Mike MattsonPOBox 3008Eau Claire WI 54702-3008(715) 834-3191 bull Fax (715) 834-8533wwwbenedictrefrigerationcommmattsonbenedictrefrigerationcomKitchen Bar amp Restaurant Equipment Design Sales amp Service
Bi-State Point Of Sale SolutionsBooth 32Mel Welch4317 Maray DrRockford IL 61107-4967(815) 395-1234 bull Fax (815) 395-0038wwwbi-stateposcommelwelchbi-stateposcomSystems intergrator of POS Sales Service Supplies POS Systems Camera Surveillence Systems
Brakebush BrothersBooth 26Don MaesN4993 6th DriveWestfield WI 53964(800) 933-2121 x1368 bull Fax (920) 787-1603dmaesbrakebushcomFrozen Value Added Chicken Products
Bromak Sales IncBooth 68Gary KellerE9770 7th StClintonville WI 54929-9520(715) 823-4429 bull Fax (715) 823-7493wwwbroastercombromak_broasteryahoocomBroaster Restaurant Equip Food Chicken Appetizers
Campari AmericaBooth 16Erik Schultek715 Sumac StreetOregon WI 53575(608) 291-2344 bull (608) 358-4433 (cell)Fax (608) 291-2366wwwskyycomerikschultekcamparicomSpirits
Cornerstone Processing SolutionsBooth 9Brad Palubiak1600 S Main StreetOshkosh WI 54902-6914(888) 878-2615 bull (888) 878-2615Fax (920) 651-8889wwwcornerstonepsnetbradcornerstonepsnetSales and Processing of ATMrsquosCreditDebit Equipment POS Cash Registers
DisherSociety Insurance ServicesBooth 12Mike DisherPOBox 179Stevens Point WI 54481-0179(715) 344-8383 bull (800) 675-5137 Fax (715) 344-4427wwwdisherinsurancecommikedisherinsurancecomProperty amp Casualty amp Workmans Comp Insurance
DJ TriviaBooth 57Charlie Petrach6929 Mariner Dr Ste CRacine WI 53406-3950(262) 632-6828 bull Fax (262) 632-7838wwwdjtriviacominfopartycocomDJ Bar Trivia - Live Host
Don Q Rums Deathrsquos Door Spirits amp Blackbeard Spiced RumBooth 40Zachary Correa2335 E Morgan AveMilwaukee WI 53207-3754(414) 243-2750wwwdonqcomzaccorreaserrallescomDistiller of Rums Vodka Gin andWhite Whiskey
Edge One IncBooth 42Kris Zahn161 Business Park CircleStoughton WI 53589-3391(608) 873-3311 bull Fax (608) 873-3506wwwedgeonecomkzahnedgeonecomATM Sales amp Service
El Cortez Hotel amp CasinoBooth 28Tony Gurovsky600 E Fremont StreetLas Vegas NV 89101-5614(702) 385-5200 bull (800) 634-6703wwwelcortezhotelcasinocomtgurovskyelcorteznetHotel amp Gaming
Emilrsquos Pizza IncBooth 27Sue KraemerPOBox 168Watertown WI 53094-0168(920) 262-9756 bull Fax (920) 262-2920wwwemilspizzacomWholesale Frozen Pizza Manufacturer
Facilitec CentralBooth 96Rick Landreville3851 Clearview CtGurnee IL 60031(800) 393-8287 bull Fax (630) 762-6288wwwfacilitec-centralcomricklandrevillefacilitec-centralcomKitchen Exhaust Cleaning Fire Suppression
Game Management CorpBooth 767778James Donker45 W Snell RdOshkosh WI 54901-8105(920) 237-2428 bull Fax (920) 651-8746wwwgamemanagementcorpcomdonkerjaolcomVideo Poker and Progressive System
Greater Insurance ServiceBooth 8Heather Heidtke414 Atlas AveMadison WI 53714-3106(608) 221-3996 bull Fax (608) 221-0868heatherhgreater-insurancecomLife Health and Property and Casualty wSpecialized Guaranteed Acceptance
H amp S Protection SystemsBooth 17Mark WeidemannN8W22520 Johnson Dr Unit HPewaukee WI 53186(262) 574-7777 bull Fax (262) 574-9088wwwhsprotectionnetmweidemannhsprotectionnetSecurity and Life Safety Products and Services
Halftime Frozen PizzaBooth 6Glenn Greenwood3133 Cypress CtMc Henry IL 60051(847) 436-2396wwwhalftimefrozenpizzacomglegreenwaolcomFrozen Pizza
Holiday Wholesale IncBooth 222324Dixie MarquardtPOBox 177Wisconsin Dells WI 53965-0177(608) 254-8321 bull (800) 333-8321 ext 102Fax (608) 254-8003wwwholidaywholesalecomdmarquardtholidaywholesalecomFood Packer amp Badger Items
JustISolutionsBooth 94Becky Nelson116 W Grand Ave Ste 107Port Washington WI 53074-2242(262) 442-2832 bull Fax (262) 821-5290wwwjustisolutionscombeckynelsonjustisolutionscomDigital In-Bar Advertising System
Kavanaughs Restaurant Supplies amp Fein BrothersBooth 93Kevin Kananaugh2920 Bryant RoadMadison WI 53713-3004(608) 271-8514 bull Fax (608) 271-8268wwwkrsrestequipcominfokrsrestequipcomEquipment Refrigeration Cooking Ice Glassware Barware Kitchenwares Table Top
Kessenichrsquos LtdBooth 56Cheri Martin131 S Fair Oaks AveMadison WI 53704-5820(608) 249-5391 bull (800) 248-0555Fax (608) 249-1628wwwkessenichscomcmartinkessenichscomBar and Food Service Equipment and Supplies
Kobussen Buses LtdBooth 30Joe KobussenW914 County Rd CEKaukauna WI 54130-3712(920) 766-0606 bull Fax (920) 766-0797wwwkobussencomjoekobussenkobussencomTransportationTravel Rental of Luxury Motorcoaches and School Buses
ExHIBITOR LISTExHIBITOR LIST
23
buy 1 get 2nd of equal or lesser value free
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel 414-747-8408
With this coupon Present coupon when ordering Must be 21 with
FREE APPETIZER with a pizza purchase
City Lounge bull 3455 E Layton Ave Cudahy WI bull Tel
414-747-8408With this coupon Present coupon when ordering
Limit 1 per visit Not valid with other offers Offer Expires 4-15-12
OPEN Mon-Thurs 3pm - 2am | Fri-Sat 2pm - 230am |
Having a PartyCome Celebrate at City Lounge
HAPPY HOUR Mon-Fri 3-6pm (2nd Shift Sun-Thurs midnight - 145am) Half price on all tap beer wine amp single rail mixers
WEEKLY SPECIALSMONDAY ldquoManic Martini Mondayrdquo $5 martinis (3-11pm)
TUESDAY ldquoGirlsrsquo Night Outrdquo Ladies buy your 1st drink receive 2nd drink of equal or lesser value free Enter raffle to win monthly prizes
Half price appetizers $4 Long Islands Sex On The Beach amp Victoriarsquos Secret (8-11pm)
WEDNESDAY ldquoCustomer Appreciation Nightrdquo Half price all tap beer wine single amp double mixers (8-11pm)
THURSDAY ldquoBottle Nightrdquo 50cent Wings ∙ $2 Domestic Bottles $3 Select ImportMicro amp Malternative Bottles
FRIDAY amp SATURDAY ldquoDancing in the Cityrdquo Live DJ spinning all your favorites (9pm - 215am) St Patrickrsquos Day (open 6am)
SUNDAY ldquoSinging in the Cityrdquo Fun Time Karaoke (8pm - 130am) $4 Bloody Marys (2-6pm) Half price appetizers (5-10pm)
Great place to watch your team 16 HD TVs bull 3 Large Projection TVs bull Free WiFi
III Dachshunds beer is served exclusively at City Lounge See us at www3DachshundsBeercom
Sandwiches ∙ Appetizers ∙ Wings ∙ Homemade Pizza
facebookcomCityLoungeCudahy
twittercomcitylounge1
STAY CONNECTEDhellip
3455 E Layton Ave ∙ Cudahy WI (frac12 mile east of 794 amp the airport) | Tel 414-747-8408 | wwwCityLoungeSmokeFreecom
VISIT U
S during the TLW
SPRIN
G C
ON
FEREN
CE to redeem
coupons in this ad
freedrink Provided by
FREE appetizer
Outdoor Heated Smoking Area
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
ExHIBITOR LISTExHIBITOR LIST
25
Lebbyrsquos Frozen PizzaBooth 18Nickolas amp Doris DemetropoulosPOBox 147Lebanon WI 53047-0147(920) 925-3216 bull Fax (920) 925-3216wwwlebbyspizzacomWholesale Frozen Pizzarsquos Pernat Haase Beef Stix and Specialties
Luiges Frozen PizzaBooth 67Carl SchwibingerW3830 Cty Hwy KBelgium WI 53004-9402(920) 994-4884 bull Fax (920) 994-4624luigeslivecomGourmet Frozen Pizza
Mark Enterprises IncBooth 5 34 39Mark Hyman12200 Marion Ln W 5208Minnetonka MN 55305(952) 544-6175 bull Fax (952) 544-6752wwwmarkenterprisesinccommarkenterpraolcomGel Insoles and other foot care products
Mass Appeal Specialties IncBooth 8382Thomas G Wilkinson2247 Shawano AveGreen Bay WI 54303-4835(920) 469-2000 bull (800) 345-5432Fax (920) 469-1111wwwmassappealinccomtommassappealinccomThousands of Advertising Items To Help Promote Your Business
Meyer Brothers LLCBooth 35Steve MeyerPOBox 196Saint Nazianz WI 54232-0196(920) 639-4488wwwthemeyerbrotherscomsjome74yahoocomOld Fashioned Cocktail Mix
MillerCoorsBooth 1011Beth Mulcahy3939 W Highland Blvd Bldg 35Milwaukee WI 53208-2816(414) 931-6390 bull (414) 292-6692 cbethmulcahymillercoorscom
Modern Cash Register SystemsBooth 87Tom JonesPOBox 574Neenah WI 54957-0574(920) 749-8007 bull Fax (920) 749-8011wwwmoderncashregistercomtommoderncashregistercomStand-alone Cash Registers and Point of Sale Systems Sales Service Supplies amp Peripherals
Motion Technology Inc (Autofry)Booth 25Kathy K Smith10 Forbes RdNorthborough MA 01532-2501(612) 850-4533 bull (612) 964-4923 cellFax (612) 345-6937wwwautofrycomksmithmtiproductscomCooking Equipment
NCM LeasingBooth 7Jesse JollieN82W23447 Five Iron WaySussex WI 53089-1556(262) 820-2437 bull Fax (262) 820-8888wwwnewcherrymastercomjjncmleasingcomCoin -op Equipment Leasing and Service
Pabst Brewing CompanyBooth 51Jerry Malcore20655 Tennyson DriveBrookfield WI 53045-4024(262) 439-9173 bull Fax (262) 821-1934wwwpabstcomjcmalcorpabstcomPabst Products
Pantheon BCBooth 43Timothy Lantz200 S Executive Drive Ste 101Brookfield WI 53005-4216(262) 780-1559 bull (414) 719-5128 cellwwwpantheonbccomtlantzpantheonbccomManagement Consulting Performanceamp Opportunity Assessments
Pepsi Beverages CoBooth 41Tim Michels2541 W 20th AveOshkosh WI 54904(920) 234-4454 bull Fax (920) 236-3759timmichelspepsiamericascomPepsi Products
Phillips DistillingBooth 91John Albert1367 Circle DriveSun Prairie WI 53590-4488(608) 834-9970 bull Fax (608) 834-9971wwwphillipsuvcomjalbertphillips-milleniumcomUV Revelstoke Prairie Phillips
Precision Pours IncBooth 31Richard Sandvik12837 Industrial Park BlvdMinneapolis MN 55441-3910(800) 549-4491 bull Fax (763) 694-9343wwwprecisionpourscomWe manufacture the 3 Ball Liquor Pour that over 2500 TLW members use
R amp S MarketingBooth 13Bob HaydenPOBox 620271Middleton WI 53562-0271(608) 518-1418Gifts Promotion Items Collectables
SanimaxBooth 38Tracy Fick545 Hardman Avenue SouthSouth Saint Paul MN 55075-2413(651) 451-6858 bull (800) 765-6453Fax (651) 451-6542wwwsanimaxcomnickmanzkesanimaxcomCollection amp recycling of used cookingoil Grease trap servicing Line jettingamp Power washing
Swanel Beverage IncBanzaiBooth 14Ron MusialPOBox 1186Hammond IN 46325-1186(800) 279-2635 ext 318 bull (800) 932-7607Fax (219) 932-7724wwwbanzaienergycomronswanelyahoocomEnergy Drink (Banzai) Juices Fountain Syrups
Taylor Ent of WI IncBooth 44John MlsnaN8108 Maple StIxonia WI 53036-0345(262) 567-7286 bull (800) 242-9510Fax (262) 567-7201wwwtaylorwinetjohnmlsnataylorwinetHenny Penny Cooking Equipment Perfect Fry Fryers Taylor Slush Shake amp Soft Serve
The Insurance CenterBooth 95Deb Zais3301 Golf Road Suite 101Eau Claire WI 54701-9085(715) 703-0996 bull (715) 703-0996 (cell)Fax (715) 836-7716dzaischarternetHealth Life Disability InsuranceMedicare Advantage Plans
Titorsquos Handmade VodkaBooth 36Barry Busa431 Norway CircleYorkville IL 60560-9814(630) 248-3504 bull (630) 248-3504 cellFax (630) 888-8433wwwtitosvodkacombarrytitosvodkacomTitorsquos Handmade Vodka
Toccata Gaming International LLCBooth 90Joy YinglingPOBox 854Neenah WI 54912-0854(920) 727-4700 bull Fax (920) 729-4703wwwtoccatagamingcomjoytoccatagamingcomPremium Entertainment Systems
Tricky Dick amp Joyce SpecialtyBooth 8889Dick Van Den Heuvel1315 Doty StGreen Bay WI 54301-4308(920) 435-8217Novelties New Years amp Pull Tabs
Vernrsquos Cheese IncBooth 92Kurt Knoespel312 W Main StChilton WI 53014(920) 849-7717 bull Fax (920) 849-7883wwwvernscheesecomkknoespelvernscheesecomBar Items Cheese Snacks Appetizers
Vital TokensBooth 55Scott Glor680 Vandeberg StBaldwin WI 54002-3251(715) 684-5300 bull Fax (715) 684-5301wwwvitaltokenscominfovitaltokenscomPlastic Imprinted Tokens DrinkTokens Bomb Cups Car Koozies SaveMy Seat Cones
Wisconsin Souvenir MilkcapsBooth 1Walter Bohrer1860 Executive Drive Suite EOconomowoc WI 53066-4839(414) 217-1731 bull Fax (262) 968-1849charlicsbcglobalnetPromotional Milk-Cap Pulltabs ampVending Machines for Pulltabs
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
26
AUcTIONAUcTION
Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC Individual members and suppliers have been very generous in the past allowing thousands of dollars to be raised at each show
Individual members are encouraged to donate items for both the live and silent auctions The live auction takes place during the band break at 900 PM on Tuesday night The silent auctions take place on Tuesday from 12 ndash 400 PM and on Wednesday from 900 AM ndash 215 PM Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention
Then bring your items to the registration booth immediately
upon arrival He reminds everyone that the final decision on
whether an item is placed in live or silent auction rests with his committee All
items are appreciated
The most popular items are travel packages sports memorabilia and fine clothing But donrsquot limit your
ideas to these suggestions Be creative Again auctioneer Colonel Pete Madland has been coerced into working for free Bring your items and bring your wallets to this great event Remember all items must be paid for by personal check personal credit card or cash
AUCT ION I TEM FORM
If your league or members will be bringing auction items to the Spring Conference Please complete the form below and send it to the Auction Committee Chair Pete Olson
Donor (Individual name and League) __________________________________________________________________
_________________________________________________________________________________________________
Contact Person ____________________________________________________________________________________
Phone (business) ________________________________________ (home) ___________________________________
Please describe the item(s) your members will be donating to the TLW auctions
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Item ___________________________________________________________Value____________________________
Thank you for your participation Return this form by March 15 2012 to Pete Olson 416 Chestnut Black River Falls WI 54615
Then bring your items to the registration booth immediately
SponSored by
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
27Tavern League of Wisconsin 2012 MarchApril On Premise
ATM Solutions
bull Mobile ATM
bull ATM Sales
bull ATM Rental
bull ATM Placement
bull Transaction Processing
bull Complete ATM Management
Additional Solutions Available
Supply Solutions
bull ATM Supplies
bull Currency Supplies
bull Scanner Supplies
bull ProofEncoder Supplies
bull Additional Supplies
Order Online edgeonecom
Service Solutions
bull ATMs bull Scanners
bull Money Counters bull Printers
bull Customer Service Center
bull On-Site bull Depot
bull Contract bull Time amp Materials
bull Project Coordination
bull Installation bull Training
Additional Solutions Available
wwwedgeonecom bull 1800423EDGE (3343) bull 161 Business Park Circle Stoughton WI 53589
Technology Solutions
bull Smart Safes
bull Currency Counters
bull Coin CountersSorters
bull Currency and ID Authenticator
bull Self-Service Coin
bull Scanners
Additional Solutions Available
MADE
IN THE
USA
CALL 1-800-435-2816FOR TLW DISCOUNTS
TLW Supporters Since 1976
MADE
IN THE
USA
CALL
ORDER ONLINE AT wwwPOSI-POURcom
TLW Supporters Since 1976
The Original Posi-PourTM
Industries Inc
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril28 wwwtlworg
barron county Tavern LeagueNew SafeRide option in 2012
The Barron County Tavern League has something to be excited about a new Saferide option This option is a new cab
service in rice Lake Barron Countyrsquos largest community The League is working with the own-er of the cab service to coordinate its Saferide Program They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake which includes Cumberland says Kris zappa owner of Bourbonrsquos Bar (previously called Bourbon Billrsquos when her mother owned it)
ldquoBarron County members have to pay extra which is understandable but it means getting someone home safe Having more options for Saferide thatrsquos always a plusrdquo says zappa ldquoWe are always and forever working on Saferide and looking for new avenues to make it bigger and betterrdquo
ldquoright now if someone at my bar needs a ride I just have somebody give them a ride This new service is going to be wonderfulrdquo says Shirley Hayes owner of rice Lakersquos The Big O and Trea-surer of the Barron County Tavern League
Hayes has been involved with the Barron Coun-ty Tavern League for 20 years her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Bar-ron County League President The Big O is a nickname that dates to the 1960s itrsquos short for The Omaha which is near what used to be the Omaha line depot ldquoBorn and raised in the barrdquo Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896
ldquoBesides me the only other longstanding family-
owned business around here is Lehmanrsquos Supper Club owned by Butch Lehman But he hasnrsquot been around as long as The Big Ordquo says Hayes with a chuckle
Last year the Barron County League gave away more than $4000 to charities Half of which went to hospice and the other half went to other deserving charities such as Pink ribbon Advocacy
The League regularly holds a golf fundraiser in July as well as a cash calendar raffle This yearrsquos cash calendar fundraiser says zappa runs Val-entinersquos Day through St Patrickrsquos Day with the
money raised going to hospice Hayes says the League sells about 400 each time Additionally the League is looking into a curling event to raise money for Saferide
The Barron County Tavern League holds its meetings the second Tuesday of each month zappa explains that theyrsquove roughly divided the county into three different areas mdash rice Lake Cumberland and Chetek mdash and rotate among bars in each of those areas so they are more ac-cessible to members
Currently the Barron County League has 70 members which is about half of the license
holders in the county They are trying to visit our members and say thanks as well as always try-ing to recruit new members
A membership drive started after the first of the year says zappa who has been involved with the Barron County Tavern League since 1994 shersquos served as secretary since 1996 though she took a break for a few years to give someone else an opportunity to serve
ldquoWersquore all like one big family trying to do the best for our niche Each member trying to grow and better our business In these trying times
itrsquos important to use every strength we can and if we work together as a group we all see the benefits Five thousand fighting for one cause is better than three or fourrdquo
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoRight now if someone at my bar needs a ride
I just have somebody give them a ride This new
service is going to be wonderfulrdquo
says Shirley Hayes
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
29Tavern League of Wisconsin 2012 MarchApril On Premise
dalersquos Twin Pines
Wisconsinrsquos tavern industry is filled with family history and Dalersquos Twin Pines located in Cumberland is no
exception ldquoMy mother bought this place in 1962 and I started running it in 1974rdquo says Owner Dale Bergeson ldquoI officially bought it in 1989 and Irsquove had it ever since And itrsquos always been Twin Pinesrdquo
Except now itrsquos Dalersquos Twin Pines instead of Irenersquos His mother Irene a first-time tavern owner bought the bar when her son was seven years old and Bergeson ldquogrew up in the barrdquo When he graduated in 1973 he moved away but not for long Just seven months after leaving he returned when his mother got sick ldquoShe was then in a wheelchair and had arthritis so she asked me to come home and run the businessrdquo
While itrsquos been passed from mother to son friends and neighbors are like family here and are important parts of the daily grind at Dalersquos Twin Pines In a wheelchair himself Bergeson says ldquoI have a lot of good neighbors and a lot of good friends who help me out and drive me aroundrdquo
Being a second-generation family business Bergeson just chuckles when asked about the history of the bar ldquoTherersquos a lot of history in this place a lot of good times but we donrsquot have all day Besides itrsquos just all in a day for merdquo
Open daily from about 9 am until bar time mdash
ldquohowever late the crowd stays lsquotilrdquo says Berge-son mdash Dalersquos Twin Pines is a happening place The tavern has a 400-foot track specially built for truck and tractor pulls Built in 1995 Dalersquos Twin Pines hosts two or three pulls each year In the summer therersquos a co-ed volleyball league on Wednesdays and in the winter itrsquos a hot spot for snowmobilers The tavern is located on two Wis-consin state snowmobile trails and an ATV trail was just extended out to his place says Bergeson After a long ride Dalersquos Twin Pines is a great place to grab a pizza or sandwich as well as a drink
We used to have mud wrestling ldquobut the insur-ance just got too nastyrdquo he says
The crowd at Dalersquos Twin Pines is mostly locals due to the countyrsquos location in the west-central part of the state ldquoA lot of people have cabins up here and they become locals after awhilerdquo says Bergeson ldquobut wersquore not far enough up that peo-ple plan trips here They go farther up northrdquo
Bergeson has been a member of the Tavern League for as long he can remember his mother was a member as well
ldquoWersquove been around awhile I went to Tavern League meetings with her and for herrdquo Berge-son had served as Barron County President for six years before he ldquogot out and let someone else take a try But Irsquove always been activerdquo
Bergeson has been an active member of the Tav-ern League because of what it offers to him and
his business The Tavern League of Wisconsin does a lot for us I believe that numbers speak and we need more of course When we voice an opinion people listen
The membership perks are important to this Tavern League Member too ldquoThe Tavern League offers programs for insurance and other benefits I canrsquot get any where else Itrsquos important to real-ize what you can save on insurance more than pays for your duesrdquo The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone ldquoLetrsquos face it when we travel around and patronize our fellow members for meetings etc what we spend helps pay for their duesrdquo
Source ListDalersquos Twin PinesDale R Bergeson Owner64 24 34 Avenue Cumberland WI 54829715-822-2554
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril30 wwwtlworg
In Barron County no one has to Pink ribbon Advocacy Inc (PrA) provides financial as-sistance to Barron County residents to help
women cover uninsured expenses associated with Breast Cancer screening and treatment This includes help with co-pays and deductibles transportation costs daycare expenses wigs prosthetics and more PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group YANAs which stands for You Are Not Alone
ldquoNo one wants to go through a diagnosis and treatment of Breast Cancer alonerdquo says Barb ritzinger PrArsquos Executive Director ldquoHaving friends and community for support during a patientrsquos Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed The communityrsquos support of our mission has been overwhelmingrdquo
In 2011 PrA provided financial assistance to 52 survivors and paid for more than 50 mammo-grams
The organization says ritzinger started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure their attempt to ldquodo what they couldrdquo to help in the fight against Breast Cancer That first event raised over $13000 far exceeding the grouprsquos expectations At that time however no local avenue existed to assist Breast Cancer patients in the area so the money was donated to The Susan G Komen Breast Cancer Foun-dation The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research FoundationldquoBut the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy Inc was createdrdquo says ritz-inger in 2004 PrA became a 501(c)3 organiza-tion That year fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the
Barron County Tavern League allowing PrA to begin helping women in Barron County with un-insured mammogram expenses and incidental expenses
ldquoPink ribbon Advocacy Inc is a true grassroots organizationrdquo says ritzinger There is no office location or any employees Phone calls go to a voicemail system and are responded to by board members Mail goes to the treasurerrsquos house In-formation is shared among board members via email and meetings are held on an as-needed basis
To date PrA hasnrsquot had to turn down any quali-fied applicants the organization has had funds available to help all those who have applied up to the $1000 limit defined in the grouprsquos bylaws
Thatrsquos because the people of Barron County in-cluding the Barron County Tavern League have been ldquoexceptionally generousrdquo
The unstable economy high gas prices and ris-ing health care costs have created more need for PrArsquos service Major annual fundraisers include Curl for a Cure Taste for the Cure an annual Poker run Golf Fore a Cure Shoot for a Cure Bunco for Breast Cancer and a Polar Plunge Additionally local taverns hold fundraisers in conjunction with PrArsquos Curl for a Cure event each year
ldquoWe can only help people as long as we have the funds to do sordquo says ritzinger ldquoFundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors as well as more exposure throughout the community so we can help more people Many people hear about PrA and the services we can help pay for through these fundraisers And of course the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancerrdquo
Source ListPink Ribbon AdvocacyBarb Ritzinger Executive Director715-537-1400wwwpinkribbonadvocacyorgpinkribbonchibardunnet
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
No one should have to go through breast cancer alone
4215 Louisiana Avenue NorthNew Hope MN 55428
Providing Hardware and Softwaresolutions for the Hospitality andRetail Liquor Store industries for
more than 30 years
Proud member of the Tavern League of Wisconsin
888-537-1906ext 12 or 26
wwwtrs-poscom
4215 Louisana Avenue NorthNew Hope MN 55428
888-537-1906ext 18
wwwtrs-poscomProviding Hardware
Software and Security solutions for the Hospitality and
Retail Liquor Store industries for more than 30 years
Proud member of the Tavern League of Wisconsin
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
31Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril32 wwwtlworg
representing over 300 wineries and some of the top names in liquor Madisonrsquos Phillips Distributing has been serving
taverns in southwestern Wisconsin since 1928
ldquoWe are a long-standing locally owned fam-ily business that gives back to the community and we are very pleased to support the Tavern Leaguerdquo says Marv Levy President of Phillips Distributing ldquoThere is tremendous potential for partnership between the Wisconsin Wine amp Spir-its Institute and the Tavern League of Wisconsin Wersquove long had a productive relationshiprdquo
Now in its third generation Phillips Distribut-ing offers among other brands Bacardi rum Dewarrsquos scotch Bombay Sapphire gin Wind-sor Canadian whiskey DeKuyper cordials Grey Goose vodka Phillips cordials and spirits uV vodka and Paul Masson brandy as well as those 300 wineries
ldquoWe represent a lot of liquor brandsrdquo says Levy Covering 22 counties in western and southern Wisconsin including Madison and La Crosse Phillips Distributing also carries a complete line of ldquotrade-downrdquo spirits which nicely serve the new the latest national trend
ldquoNationally sales of liquor and wine are increas-ing and sales of beer are decliningrdquo says Levy ldquoOur brands help Tavern League members tap into that trend We carry a complete line of what I would characterize as lsquotrade-downrsquo spirits for a tavernrsquos wellrdquo
Those spirits Levy says are big profit producers as liquor typically accounts for more than half the profit of the average tavern This trend he adds started as the economy contracted in 2008 when ldquoa lot of consumers traded down in brand preferences to save moneyrdquo
ldquoWhile we have seen relatively stable sales for bigger name brandsrdquo says Levy ldquothere is inter-esting growth in the trade-down categoryrdquo
Another driver of this trend adds Levy is the ldquolack of versatilityrdquo of beer ldquoIf you have a bottle of vodka or a bottle of rum you can mix it with almost anythingrdquo says Levy ldquoYou canrsquot really mix beer with anything The taste of beer is relative-ly narrow and the lack of versatility has become a real challengerdquo
Of course running a tavern comes with a whole host of challenges aside from this trend and Phil-lips Distributing is ready to help Tavern League Members meet those head on The distributor can provide taverns with an array of services such as building drink specials samplings bar
night programs drinks menus and more
ldquoWisconsin has a huge number of on premise licensesrdquo says Levy ldquoCompared to Minnesota which has the same population we have two-and-a-half to three times the on premise licens-es so bars here have to be very competitive We want to help them succeed and provide services aimed at bringing in more sales and profitrdquo
Phillips Distributing has a complete in-house printing operation to provide taverns with point-of-sale and similar needs such as banners drink lists table tents and more The company also has access to other branded promotional goods such as mirrors signs even branded guitars
ldquoProducts like these are that silent salesperson you have on the insiderdquo says Levy ldquoWe cover the waterfront in terms of what a tavern wants if theyrsquore going to do a promotion And yoursquoll do more business if you do promotionsrdquo
Phillips Distributing does another type of pro-motion as well advertising in local newspapers and magazines
ldquoThatrsquos really different from every other whole-saler and this is unusualrdquo says Levy ldquoOur local advertising is designed to help customers move product build brand equity and create consum-er demandrdquo
Additionally Phillips Distributing has given over $1 million to local charities over the years
Taken together the giving spirit focus on promo-tion excellent service and a deep product line
helps Phillips Distributing help its customers
ldquoHow can we help you become more competi-tive All too often the typical tavern is just serv-ing cheeseburger and fries fish on Friday and has a few signs But consumers today vote with their wallets Drink promotions or something unusual they canrsquot experience some other place is going to help move your business forwardrdquo says Levy ldquoWe have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be pro-ductive and profitablerdquo
SourcePhillips DistributingMarv Levy President3010 Nob Hill Road Madison WI 53713608-222-9177wwwphillipsdistributingcom
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
ldquoIf you have a bottle of vodka or a bottle of rum
you can mix it with almost anything You canrsquot
really mix beer with anythingrdquo
mdashMarv Levy
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
33Tavern League of Wisconsin 2012 MarchApril On Premise
SPEcIAL cLubmEmbERSHIP
Platinum Club Members
OUTAGAMIE COUNTY Tavern League
OSHKOSH CITY Tavern League
PORTAGE COUNTY Tavern League
WASHINGTON COUNTY Tavern League
WAUSHARA COUNTY Tavern League
TLW 3RD DISTRICT
TLW 5TH DISTRICT
TLW 7TH DISTRICT
Gold Club Members
DOOR COUNTY Tavern League
MANITOWOC COUNTY Tavern League
OCONTO COUNTY Tavern League
Annual Membership Levels
Platinum - $1000 Annual
Membership Level
Gold - $500 Annual
Membership Level
Silver - $250 Annual
Membership Level
For more information on becoming
a Special Club Member call the TLW
office at (800) 445-9221Tel 8005494491
wwwPrecisionPourscom
The only pour spout featuring patented 3-ball technology Available in a wide variety of shot sizes configurations and colors
Herersquos what some of the members of the
Tavern League of Wisconsin have to say
about the Precision Pourtrade 3-ball liquor pour
ldquoI have used their pours since 2006 and would not switch to any other pour I use their different colors to
color code my bar area for pricingrdquoDamon Anderson
Owner Silver Dollar Saloon (aka The Buck)
Menomonie WI
ldquoWith Precision Pours
even an amateur bartender can make a good drinkrdquo
Wayne Machut General Manager | Machutrsquos Supper Club
Milwaukee WI
ldquoNothing compares to PrecisionPours Other pours break and the balls end up in the bottlerdquoWayne Emmer Owner | Emmerrsquos Sheboygan WI ldquoPrecision Pours has the longest lasting pour spout I have ever used They have the most reliable and consistent pour spout on the marketrdquoGreg Hunter Owner | Pour House Siren WI
ldquoThey are the best on the market we have over 1000 in use now and use no othersrdquoJerry Watson Head of the Board | Stadium View Sports Bar amp Grill Green Bay WI
Find out what all the fuss is about
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril34 wwwtlworg
If you want to get paid you need a payment solution Enter TSYS Merchant Solutions A Corporate Sponsor of Tavern League of Wis-
consin this payment processer offers more than 55 years of experience providing first-rate ser-vice and end-to-end payment solutions to busi-nesses TSYS makes it possible for hundreds of millions of consumers around North America to use their credit debit prepaid and chip cards safely and securely at their favorite establish-ments
ldquoWe provide a high level of service and have been in business a very long timerdquo says Chris McNul-ty Senior Director of Sales amp Business Develop-ment for TSYS Merchant Solutions ldquoso wersquore not a fly-by-night organization We are here to stay and our history and our success in the indus-try gives you confidence in that you know who yoursquore doing business withrdquo
TSYS formerly known as First National Mer-chant Solutions offers a wide range of point-of-sales solutions including register systems and stand-alone terminals for credit and debit cards Additionally TSYS is one of the top 10 payment processors in the nation For customers that al-ready have the necessary equipment TSYS Mer-chant Solutions holds certifications on many of the POS systems available today enabling the company to process payments regardless of the existing system a Tavern League Member has in place
Safely and securely accepting credit and debit card payments is a challenge for many business owners
ldquoThe industry has a lot of complexities but every business needs itrdquo says McNulty ldquoThere are a lot of shady companies and a lot of businesses have been mistreated We treat customers differently We donrsquot hide fees or sneak things in We do lose sales because we are too honest and business owners think they can get a better deal with an-
other processor but that often comes with more risks and headacherdquo
In addition to transparency TSYS is committed to customer service in fact the companyrsquos ldquocus-tomer covenantrdquo is printed on the backs of TSYS business cards That covenant assures that TSYS ldquowill take 100 percent responsibility for every customer experience through collaboration in-novation and unparalleled service delivered by caring team members We will treat our custom-ers the way we want to be treated mdash building lasting relationships trust and integrityrdquo
One part of building trust and integrity is a dedi-cation to education ldquoBecause this is a complex industry itrsquos hard for small business owners to know all the ins and outs and to stay up-to-daterdquo says McNulty
For instance if there is a data breach and in-formation such as credit card information is stolen from the premises the business owner is liable
ldquoA data breach can cost a business owner thou-sands of dollars in finesrdquo says McNulty ldquoThere are a lot of risks that a lot of businesses are not aware of Having the right solutions in place protecting data and processing payments cor-rectly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the salerdquo
All major credit card companies mdash Visa Master-Card Discover and American Expressmdash period-ically change their fees which then get passed on to our customers Sometimes they get passed on incorrectly For instance Congress passed the Durbin amendment last year which lowered the cost of accepting debit cards Some proces-sors notes McNulty have not passed these lower rates onto merchants
ldquoA lot of competitorsrdquo says McNulty ldquolook for
any and all opportunities to grab margin We try to keep as transparent as possiblerdquo
There are many changes and advances coming in the industry Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers
That includes near field communications (NFC) or tap-and-go systems where a radio signal from a smartphone is used to make payment Chip-based cards which offer a higher level of secu-rity and fraud protection are also debuting in the united States yet require a special device to accept payment
ldquoThere are a lot of small companies and start-ups on the forefront of these advances and wersquore identifying the right partnersrdquo says McNulty ldquoWersquore literally dealing with the big-gest out there in terms of creating partner-ships This ultimately helps Tavern League Members not just in accepting payments but helping them understand whatrsquos comingrdquo TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011 The company is run-ning a limited-time special promotion for Tavern League members receive a $50 gift card when you have a consultation with a TSYS merchant advocate In the consultation TSYS will review a memberrsquos existing program process and pricing structure
ldquoWersquoll review what you currently have to make sure yoursquore getting the best and wersquoll show you our bestrdquo says McNulty ldquoItrsquos worth the 15 min-utes of your timerdquo
TSYS Merchant Solutionswwwtsysmerchantsolutionscomassocgen888-749-7860
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
35Tavern League of Wisconsin 2012 MarchApril On Premise
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril36 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
KobuSSEN buSESAs the last vestiges of winter melt into the ground itrsquos time to think of the warmer days of spring summer and fall These are the seasons of outdoor parties festivals and concerts baseball and football If yoursquore thinking about a party bus this season Kobussen Buses Ltd is the Affili-ate Member to call
Kobussen is headquartered in Kaukauna with nine total locations around the state to serve Members ldquoChatting with members about transportation there is a real need for safe reliable and comfortable optionsrdquo says Larry Brincks Motor Coach District Sales Manager ldquoThatrsquos why we joined the Tavern League of Wisconsinrdquo
A Tavern League Member for two years Kobussen Buses Ltd offers motor coaches and school buses to get patrons to a concert Brewers game or other events planned through your establishment ldquoAs mem-bers look for ways to expand their business more are looking to special events and outingsrdquo says Brincks ldquoWe make it simple to get people to and from their eventsrdquo
Brincks explains the different types of transportation they offer Motor coaches are the best option for longer travel as they offer comfort features like restrooms reclining seats cupholders and climate control some coaches even offer WiFi School buses are the economical choice for moving many people a short distance Both coaches and buses come in a variety of sizes to accommodate parties of all sizes
A family-owned business since 1938 Brincks feels Kobussen has a lot in com-mon with Tavern League Members many of which are also family-owned
ldquoOur slogan is lsquoFamily pride in every ridersquordquo says Brincks ldquoWe understand what it means to be a family business and have many years of experi-ence We always strive to do it right the first timerdquo
Safety is important for the company Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates Kobussen has achieved a No 1 rating with the Department of Defense for its quality and safety
ldquoThe industry is becoming more and more critical when it comes to safe-tyrdquo says Brincks ldquoWe are working hard to stay on the front edge of thatrdquo
Should anything go awry however Kobussen is a member of Trailways a national network of transportation providers that can take over should a coach or bus break down while on the road ldquoRather than missing the gamerdquo says Brincks ldquoour affiliation with Trailways will get you back on the road so you donrsquot miss the actionrdquo
Spring is Kobussenrsquos peak season so if yoursquore thinking about a game day opener Brincks encourages you to call as soon as possible In fact itrsquos not uncommon for customers to book their ride six months to a year in advance Additionally Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen
ldquoEven if yoursquore only thinking about an outing just callrdquo says Brincks ldquoWersquore happy to talk through your ideas and needsrdquo
Kobussen Buses Ltd Larry Brincks Motor Coach District Sales Manager 920-766-0606 ext136 larrybrinckskobussencom bull wwwkobussencom
Waupacarsquos D amp D Amusements LLC a coin-machine company does a lot more than just provide funmdashthey want to help you increase your bottom line
ldquoAs a coin-machine operator what can I do better than my competi-tors I can help you fill those bar seats as best as I canrdquo says Scott Dougherty who co-owns D amp D Amusements with Geno Dankemeyer
D amp D offers sanctioned dart and pool leagues tournaments and on-location promotions
The company talks with bar and tavern owners to help form teams preferably in the same geographic area for convenience and supplies all the paperwork Once D amp D has a good group they hold a captainrsquos meeting to answer any questions explain how the league will work and to fill out rosters
ldquoIt is a business builderrdquo says Dougherty ldquoLeagues can fill the gap on slow nights by bringing dart and pool players to an establishment Itrsquos good business for both of us
We do all the work from start to finish We built that from four leagues up to 11 dart leagues and two pool leagues with over 700 dart playersrdquo All leagues are run online ldquoYou donrsquot have to pick up a pen at allrdquo says Dougherty With paperless dart leagues for instance players just throw their darts stats are downloaded overnight then scores are calculated and sent back to the dartboard Leagues can be run on anything adds Dougherty if it will get people in the door That includes Silver Strike bowling Golden Tee golf shuffleboard and more
In addition to coin-op games D amp D supplies jukeboxes electronic dart machines pool tables video games and TouchTunes digital jukeboxes The company also provides 247 service on the equipment it supplies
D amp D Amusements serves ten counties in the greater Central Wiscon-sin region cities include Antigo Neillsville Wisconsin Rapids Adams-Friendship Clintonville and parts of Wausau and Portage and Green Lake counties
Formed in 1990 D amp D first joined the organization about 10 years ago as a member of the Wood County Tavern League The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago
Dougherty says there are ldquoa lot of reasons we joined [the state League] We have a state association also Wisconsin Amusement and Music Operators or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area Together we all have a stronger voice for ourselvesrdquo
Dougherty is on WAMOrsquos board of directors D amp D is also a member of the Amusement and Music Operators Association and the National Dart Association D amp D and Tavern League members have a lot in common ldquoWe supply bars and restaurants which are a huge part of our business I feel itrsquos important to show support by joining their as-sociationrdquo
D amp D Amusement Games Scott Dougherty amp Geno Dankemeyer Co-owners 1090 W Fulton Street Waupaca WI 54981 sdoughertyddamusementcom bull wwwddamusementcom (715) 258-3777
d amp d AmuSEmENT GAmES
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
37Tavern League of Wisconsin 2012 MarchApril On Premise
comPANY NAmE
comPANY NAmE
PER mAR SEcuRITYChances are your business is your largest asset But is it ad-equately protected
A third-generation company in business since 1953 Per Mar has six locations around Wisconsin including Eau Claire La Crosse Green Bay Madison Milwaukee and Wausau They offer physical and electronic security monitoring consulting and investigation
ldquoA lot of bars feel itrsquos important to have securityrdquo says Carlos Clayburn Per Marrsquos General Manager of Electronic Security ldquoWhether thatrsquos physical security for major events if a member needs a camera system or assistance with an investigation background checks we offer it all for Tavern League Members Plus itrsquos easy to blend all of the services together to fully protect your businessrdquo
Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services such as back-ground screenings fraud investigation undercover investigation due diligence interview and interrogation and more
ldquoI think itrsquos very important to minimize your liabilityrdquo says Clayburn ldquoFor instance if therersquos an underage situation video surveil-lance will show if proper procedures were followed which can help protect your business Pre-employment screening will help ensure yoursquore not hiring a convicted felon which can open up a whole can of worms for other liabilitiesrdquo
An Affiliate Member of the Tavern League for three years Clay-burn says Per Mar joined the organization to better serve the community ldquoWe want to be a part of the community and Tavern League is a part of the communityrdquo
ldquoBar and tavern owners certainly want to protect their property and their profits and we can help do thatrdquo says Clayburn ldquoWersquore an established company and wersquore local We pretty much cover the whole state and are constantly growing all the time if any-thing goes wrong we want to maintain a good positive relation-ship and will do what we need tordquo
If there are issues Per Mar has a highly rated central call station so ldquoyoursquore calling into the right peoplerdquo says Clayburn
While Per Mar can accommodate physical security requests on a relatively short notice the more notice the better ldquoWith physical security we are pretty fast and will accommodate most anything very quicklyrdquo says Clayburn
Per Mar Security launched a brand-new website in December which offers a world of information on the companyrsquos services and the ability to request a quote or consultation online The company also offers special rates for Tavern League Members just be sure to ask
Per Mar SecurityCarlos Clayburn General Manager of Electronic Security800-473-7627cclayburnpermarsecuritycom bull wwwpermarsecuritycom
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril38 wwwtlworg
2012 Tax Round-up
There continue to be a lot of changes in the tax environment Some of these changes we have known would be coming for a while some are unexpected and some are still only possibilities
unEMPloYMEnt taxESWisconsin taxpayers are going to be paying more unemployment taxes in 2012 The Federal unemployment rate (FuTA) which is an employer tax on the first $7000 of wages has been 08 Beginning in July 2011 the tem-porary surcharge of 02 expired thus lowering the rate to 06 for most taxpayers
Numerous states (including WI) began seeing an increase in their FuTA tax due to State loans from the Federal unemployment fund This increase in tax is seen in a reduction of the credit for taxes paid to the State unemploy-ment fund This credit reduction (ie tax increase) was 03 for 2011 and is scheduled to increase to 06 for 2012 In 2013 the credit reduction will be 09 for Wisconsin employers
What does that mean in terms of dollars For any employee in 2010 making more than $7000 the maximum FuTA tax for Wisconsin employers was $56 In 2012 the maximum tax for each employee (for most employers) will be $84 ($105 in 2012)
In addition if you have been an employer since 2010 with a taxable payroll of more than $25000 you saw a bill in September of 2011 from the Wiscon-sin Department of Workforce Development (DWD) for a ldquoSpecial Assess-ment for Interestrdquo on the same loans causing the Federal credit reduction This special assessment is expected to recur in September 2012-2014 The estimated rate for 2012 is 0218 of your 2011 WI taxable payroll (up to $13000 per employee) or up to $2834 per employee
SoCIal SECurItY rEDuCED ratEThe reduction of the Social Security withholding rate we saw in 2011 (from 62 to 42) has been extended through the end of February 2012 As of the drafting of this article we are still waiting to see if it will be extended through the end of 2012 If additional legislation is not passed the em-ployee withholding rate will revert to 62 on March 1 2012
Please note that this is a reduction benefiting employees not employers Employer Social Security rates remained at 62 for 2011 and will remain at that same level for 2012
rEtIrEMEnt PlanhSa lIMItS InCrEaSEDThe maximum amount that can be contributed to a 401(k) plan for 2012 is $17000 (up from $16500 in 2011)
The maximum deferral into s SIMPLE plan remains at $11500
The maximum contribution that can be made to a health savings account in 2012 is $3100 for self-only coverage and $6250 for family coverage (up from $3050 and $6150 in 2011 respectively)
hIrE rEtEntIon CrEDItA credit of up to $1000 per worker hired under the HIrE Act and retained for 52 consecutive weeks is available on your income tax return for 2012
An employee hired under the HIrE Act was qualified if they
bull Began employment after February 3 and before January 1 2011
bull Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment
bull Werenrsquot hired to replace another employee unless that employee left voluntarily or was fired for cause
waS not rElatED to thE taxPaYErIf you took advantage of this credit you would have received a credit of the 62 employer Social Security tax on these employees
Now if you retained those workers for 52-consecutive weeks and
bull Was employed on any date in 2011
bull Whose wages during the last 26 weeks of the 52-week period equaled at least 80
The credit is 62 of wages paid during the 52-week period (limited to $1000 per eligible employee)SourceKimberly Ruef CPA is a partner with Wegner LLP CPAs amp Consultants and Wegner Payroll Group with offices in Madison Baraboo and Waukesha She has been providing accounting and tax services to businesses and business owners for over 20 years This article is not intended to give you complete tax advice but a general review of the subject matter Phone (608) 274-4020 bull Email kimruefwegnercpascom
By Kimberly Ruef CPA
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
39Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012District 1
kenosha city
Big DaddyrsquosBrad KellerKenosha
La FogataDino KatrisKenosha
Puzzle HouseJudith A GrenoKenosha
Screamin Mimirsquos LoungeMimi RuffoloKenosha
kenosha county
Kickstand Bar amp GrillKenny Zandrowicz JrCamp Lake
Goodfellarsquos Restaurant amp BarFrank CurtisTrevor
Pink House ResortPatrick HawesTwin Lakes
racine city
EnviDoug NicholsonRacine
rock county
Diamond LanesDaniel BucholtzBeloit
Bad Bradrsquos Wing and a PrayerBrad B VincentJanesville
BazingaBrian HughesJanesville
Lava LoungeRyan SkinnerJanesville
WedgesBruce MonsonJanesville
South central
Debrsquos Bar IncDebra A NeildBrodhead
New Glarus HotelHans LenzlingerNew Glarus
walworth county
Show PalaceJim RoddyDarien
End Zone Sports BarJon KasnickDelavan
Elkhorn Wine amp SpiritsTim ShirodaElkhorn
Elkrsquos RestaurantKen amp Brad WalesElkhorn
Downstairs Sports BarBob SweetWhitewater
Hawk BowlMike KachelWhitewater
District 2
columbia county
Birdrsquos RathskellerRoberta HebelPardeeville
Rileyrsquos Bar amp GrillBob amp Lisa ThompsonPortage
dodge county
Brownsville Community ClubTrisha SchwankeBrownsville
CJrsquos BarClyde PurvisFall River
Snappers Sports BarTroy amp Marcy BenzFox Lake
Rock River Hills Golf ClubAnne CookHoricon
Carolinarsquos Legion BarCarolyn MuellerWaupun
Jefferson county
Kurtzrsquos Pour Side of Town SaloonApril KurtzWatertown
Uptown BarNicole SmithWatertown
Watertown Country ClubBonnie KohnkeWatertown
madisondane county
BorlandsNancy ButtsBelleville
Paoli Pub amp GrillMike FranklinBelleville
Heathers Rockdale Bar amp Grill LLCHeather PuppCambridge
Black Bear InnDominick or Kathy DeRosaCottage Grove
Coachrsquos ClubDave RomineCross Plains
Springfield InnKendall J DuhrDane
Hummerrsquos HideoutRon HommenDeerfield
Rail House Bar LLCArne SchulzDeerfield
JoBeckrsquos BarLarry RingMadison
LilianarsquosDavid HeideMadison
5100 BarSteve RacekMcFarland
Club TavernMoose Mick SweeneysMiddleton
New Glarus Brewing CoDeborah CareyNew Glarus
Deakrsquos Pub amp GrillJamie BushStoughton
Halversonrsquos Supper ClubRyun BibroStoughton
Pleasant Springs PubBob amp Connie GieshirtStoughton
Buck amp HoneyrsquosTom AndersonSun Prairie
Avanti RestaurantMichael FornettiVerona
Cahoots BarJosh JiruVerona
Draft House Bar amp Restaurant (The)Mark FranklinVerona
Grayrsquos Tied HouseSean FoleyVerona
waukesha county
Richyrsquos DS BarRichard A PetrieBig Bend
Delafield Brew HausEric KnutsonDelafield
Muttrsquos Bar and GrillWilliam C HoltWaukesha
Sprizzo Gallery Caffe LLCKarla L HarperWaukesha
District 3
crawford county
Norwegian Hollow HideawayCasey HalversonViroqua
grantiowa county
Lake Louie Brewing LLCTom H PorterArena
Silent WomanSue FoleyFennimore
Wigwam Bar amp Grill (The)Douglas KruserHazel Green
Juneau county
Valley InnMarty KoeneckeReedsburg
la crosse citycounty
Eagles NestTim AlbertsLa Crosse
EarlrsquosBill FlottmeyerLa Crosse
Two Maryrsquos IncMaggiersquos RestaurantOnalaska
Viroqua Hills Golf ClubViroqua Country ClubViroqua
BreakersSue amp Stu HigdonWest Salem
monroe county
Wildcat BarRobert Schwanter amp Ilene KnightOntario
Einsteinrsquos LLCRick LeeTomah
Sauk county
Sprechers Restaurant amp PubJimmy CaparelliWisconsin Dells
Vernon county
Nothin Fancy Bar amp GrillLolita A KohlerDe Soto
District 4
calumet county
Ethelrsquos Pub amp GrillCheri SteffenChilton
manitowoc county
Happy HourDave BaskenManitowoc
oshkosh city
Peabodyrsquos Ale HouseRyan TuskowskiOshkosh
Samirsquos on MainDon WalkerOshkosh
ozaukee county
FarmsteadCatherine HeebnerCedarburg
Sheboygan county
NZrsquos Bar amp GrillBrian ZergerSheboygan
Walkabout (The)Laura BerchemSheboygan
washington county
Sports Corner Bar and GrillRobin BirdGermantown
winnebago county
Dickrsquos Wheel InnRichard J PataskaMenasha
District 5
adams county
Shermalot MotelJudy KleiberNekoosa
green lake area
CH of Center House LLCCarla M VanRossumRipon
marathon county
Kurt N Jorsquos Eats and TreatsKurt HandrickMarathon
Piggyrsquos PubEric LitzaMarathon
Michaels Supper ClubBill JamgochianWausau
Whiskey RiverTodd amp Peggy WoldWausau
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril40 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
November 2 2011 to February 18 2012marquette county
Chuckarsquos Bar amp GrillTasha SeverOxford
portage county
BootleggersAngel StubinskiAmherst Junction
Pop A Top Bar amp GrillKathy SawyerBancroft
Donnarsquos ShowboatDonna DistasioJunction City
Shawano county
Long Branch SaloonCarol J BucholtzGresham
OtterrsquosRobert LaddTigerton
waupaca county
Schmidtrsquos CornersEric PetersonIola
BallPark Bar (The)Dale A DanielsonWaupaca
waushara county
Shortyrsquos Bar amp GrillHeather L NeufeldHancock
Bluff Bar and Grille LLC (The)Steven J SattlerPoy Sippi
Billy BrsquosGary BurmeisterWautoma
wood countyGreat ExpectationsRyan amp Amy ScheideWisconsin Rapids
District 6
Brown countyDenmark SaloonMichael JohnsonDenmark
BCrsquosCarol M KruseGreen Bay
Eversquos Supper ClubJerry HaltaufderheidGreen Bay
LongshotzTimothy LongGreen Bay
Wood PeckersJeremy amp Bobbi KriescherGreen Bay
Slammer Inn AgainMichelle MuellerGreenleaf
door county
Bistro At Liberty SquareWegner Anderson LLCEgg Harbor
Forest countyMudslingersJay amp Karen DeJardinCavour
kewaunee countyGregerrsquos Bad Habit SaloonGreg DuquaineGreen Bay
Sheilarsquos Bar IIPatricia JurczykowskiKewaunee
Billyrsquos on MainAlan HoppeLuxemburg
marinette countyTrackside SaloonVito J Congine JrCrivitz
oconto countyPour Haus Bar amp GrillEd amp Betsy JeziornyLakewood
Jaded LLCJessica MillerSuring
Old Town HallJosh BanieTownsend
outagamie countyBleachers Bar amp GrillBrandon LuedtkeKaukauna
Beckrsquos Home PlateJanet amp Paul BeckMenasha
Wilsonrsquos T amp T LanesTim WilsonShiocton
District 7Barron countyGilligansJulie A StangleChetek
Sunset View Golf CoursePatrick amp Susan NortonChetek
Bass Lake InnRobert KendziorWeyerhaeuser
chippewa county
Back 40 Dining amp CocktailsDarryl DahlBloomer
Irvine Ghost PubEugene BeecroftChippewa Falls
Tomahawk RoomAlice M OlsonChippewa Falls
eau claire citycounty
Danas Grill amp Sports BarJeff L RootEau Claire
Jackson county
Jackrsquos Or BetterPamela S CullenBlack River Falls
Crazy Jerryrsquos Northfield Pub amp GrubJerry JohnsonHixton
pierce county
Lawton BarTammy NagelBeldenville
Ptaceks IGAPatrick PtacekPrescott
Johnniersquos BarDave amp Cheryl DintemannRiver Falls
polk county
Paradise LandingAudrey HermansonBalsam Lake
Boulevard Bar amp GrillBrian MottazDresser
ShaferrsquosTyrone A ShaferMilltown
St croix countyRoosters RoadhouseCyndi KastensNew Richmond
trempealeau Buffalo countyBuzzrsquos Bar amp GrillKenneth E HarmonMondovi
District 8Burnett county
Last Call Bar amp GrillJeff PavelkaSiren
greater northwoodsBeer Barrel IncRick LanctoeHurley
Dumb DumrsquosDan WhitburnHurley
Harmelrsquos Bear DenDennis B HarmelHurley
Frontier InnMargaret HalterPark Falls
lakeland areaBlue Waters BayColette M ChapmanLac Du Flambeau
Matt MorganrsquosCatherine DavisMinocqua
Fritzrsquos Bar amp GrillJames PremoWoodruff
Goodreaursquos Family RestaurantAmanda GoodreausWoodruff
oneida countyClub 47Kimberly A MarkoRhinelander
Bonniersquos LakesideBonnie LambThree Lakes
Sankeyrsquos Pub amp GrillRandy SankeyThree Lakes
price county
Trail BreakScott Morford amp Susan BellPark Falls
Soo Lake ResortMichael PattenPhillips
Sawyer countyPhipps TavernEvelyn BeaverHayward
BeechmoorAndrew MelaStone Lake
Superior douglas county
High FivesBonnie DouglasSuperior
Northwest Beverages IncFrank A PlatoSuperior
taylor countyHappy Joersquos Pizza amp Ice Cream ParlorMary amp Al WilliamMedford
Spirit Lake Bar amp GrillPaul amp Marie QuednowRib Lake
tomahawkmerrill areaWhats Your PointChris Endl amp Beth BurkeTomahawk
Vilas countyBoulder Beer BarJames Van RossumBoulder Junction
Guidersquos Inn (The)James D Van RossumBoulder Junction
washburn countyBarbwire BarJosh NessShell Lake
Bass Lake Inn - AgainStefanie GageSpooner
Broken Spoke Saloon amp CampgroundLes amp Deb HashbargerTrego
District 9milwaukee county hospitality68 Street PubDiane HammerlingGreenfield
Fin lsquoN FeatherMark SilberGreenfield
China Inn RestaurantSammy MoyHales Corners
Brew City TapMark amp Carolyn SilberMilwaukee
VintageWilliam S GodfreyMilwaukee
Bulldog 60Greg HansuldWest Allis
FlappersMark amp Carolyn SilberWest Allis
Sargersquos CornerRick SergeantWest Allis
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
41Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Ackley Novelty IncAction Games LLCAdvanced Draft Solutions LLCAffiliated Investment GroupAlliance Insurance Centers LLCAllied Games IncAllied Insurance Centers IncAmerican Entertainment Services IncAmerican Income LifeAmerican Welding amp GasAmusement Devices IncArden CulinaryATM Network IncB amp K Bar amp Restaurant SuppliesB-M Music amp GamesBadger Hood CleaningBaerrsquos Beverage IncBar Owner Marketing SystemsBaraboo Sysco Food ServicesBaraboo Tent amp AwningBarsGuru Enterprises LLCBay Tek GamesBay TowelLinen RentalBeechwood Distributors IncBenedict Refrigeration Service IncBest BargainsBevincoBig Daddy Games LLCBig Game Sports Cards Sterling GraphicsBillrsquos Distributing LTDBlondie EnterprisesBMI (Broadcast Music Inc)Bob Schuchardt InsuranceBoelter CompaniesBromak Sales IncBuy Right Purchasing Group LLCCash DepotCentral Ceiling Systems IncChambers TravelCintas CorporationCoffee Express IncCorporate Casuals amp Promotional ProductsD amp D Amusement Games LLCDean George Auction ServiceDean Health PlanDelafield Brew HausDeVere Company IncDierks WaukeshaDining Publications LLCDISCUSDisher Insurance ServicesDJ D-TrainDouble Eagle Amusements IncEdge One IncEl Cortez Hotel amp Casino (The)Electro-Kold CorporationEmilrsquos Pizza IncEmpire Development amp Construction IncEnergy DistributingEngels Commercial Appliance IncExploreWisconsincomFlanigan DistributingFlemingrsquos Fire IFlipside Coin Machines Inc
Fox Valley Clean AirFreistadt Alte Kameraden BandFriebert Finerty amp St John SCG amp K ServicesGame Management CorpGames Are Us IncGeneral Beer - Northeast IncGeneral Beverage Sales CoGlavinsured Agency IncGreat Lakes AmusementsGreat Lakes BeverageGreat Northern AmusementsGuardian Pest Solutions IncGunderson LinenGustave A Larson CompanyHeartland Payment SystemsHiawatha Chef Bar and Janitorial SupplyHidden Bay GraphicsHoliday Wholesale IncHuebsch ServicesHyer StandardsIdeal Ad amp SportswearImpact Seven IncIndependent Insurance Services IncIndianhead Foodservice Dist IncInsphere Insurance SolutionsIs It 2b MarketingJ T AdvertisingJBM AmusementsJimrsquos Tap Cleaning LLCJohn HancockJohnson Brothers BeverageJohnson Dist IncJP Graphics IncJust in Time Refrigeration LLCJustISolutionsKessenichrsquos LtdKobussen Buses LtdKrantz Electric IncLakes Business Group IncLamers Bus LinesLebbyrsquos Frozen PizzaLee Beverage Of Wisconsin LLCLehmann FarmsM amp R Amusements amp Vending LLCMagnuson Industries IncMass Appeal Specialties IncMBA CorpMicro MaticMidstate Amusement GamesMidwest AmusementsMidwest Coin Concepts Of WIMidwest Poker LeagueMilwaukee BrewersMilwaukee BucksMitchell Novelty CoModern Cash Register SystemsMoy Borchert Erbs amp Associates LLPMurphy Desmond SCMutual Of OmahaMyBarWIcomNational Chemicals IncNew Glarus Brewing CoNew York LifeNorthern Lakes Amusement
Northwest Coin Machine CoOriginal Ovenworks PizzaP amp M Distributing LLCPabst Brewing CompanyPacker Fan ToursPantheon BCParadise Printing CompanyPark Ridge Distributing IncPayroll Company (The)Pehler Brothers DistributingPeprsquos Pizza BenettiPer Mar Security ServicesPlunkettrsquos Pest ControlPortesi Italian Foods IncPrecision Pours IncPreferred Distributors LLCQpondog Text Message Marketing SpecialistsRacine Amusement IncRedrsquos Novelty LTDReindl PrintingReinhart Food Service LLCRiverside Foods IncS amp S Distributing IncSaloons N SpoonsTurbo ChemicalSamrsquos Amusement CoSanimax Marketing LTDSaratoga Liquor Co IncSchmidt Novelty
Serralles USA BrandsShirkrsquos PizzaSlack Attack CommunicationsSolid Gold CoachingSpecial Olympics Wisconsin IncStansfield Vending IncStar Connection Satellite amp SecurityStealth SolutionsStevens Point BrewerySunroom Design GroupSuperior Beverages LLCSuperior VendingSwanel Beverage IncBanzaiThis Drinks on Us LLCTicket King IncToccata Gaming International LLCTotal Energy ConceptsTotal Merchant Services Of WITotal Register SystemsTravel LeadersTri-Mart CorporationTricky Dick amp Joyce SpecialtyUS FoodserviceVital TokensWausau Coin Machines IncWI Hospitality InsuredWil-Kil Pest ControlWine InstituteWisconsin Souvenir Milkcaps
As of February 20
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril42 wwwtlworg
Wisconsin alcohol related fatalities continue decline
Wisconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an
increase in the number of registered vehicles in Wisconsin From 1995 to 2009 there was a 13 increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15 decline in alcohol related fatal crashes Wisconsin expe-rienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years
Wisconsin has focused its efforts to get tough on re-peat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders In ad-dition Wisconsin has put resources into treatment programs which have proven effective The Tavern League of Wisconsin supported legislation to tough-en Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased fund-ing for effective treatment programs
The TLW lifesaving Saferide Program has also been an important tool in reducing alcohol re-lated fatalities The TLW first began its Saferide Program in 1985 and since then has experienced tremendous success and expansion of the pro-gram In 2010 the TLW Saferide program oper-ated in 50 of Wisconsinrsquos 72 counties The TLW in conjunction with the DOT administer the pro-gram to provide free rides home to patrons who may feel impaired In the 2009-2010 reporting period the Saferide Program providing 62358 free rides home at a cost of $610000 Funding for the Saferide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues The Saferide Program is available to participat-ing Tavern League of Wisconsin members
Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities however there
is still work to be done Efforts focusing on repeat offenders and high BAC offenders coupled with effective treatment programs have yielded positive results In addition the increased participation of the TLW Safer-ide program has proven to be an effective way to help reduce alcohol related crashes and fatalities With the continued success of the Saferide program comes the need for additional funding The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin
For more information on wisconsinrsquos alcohol traffic facts please go to the following websitehttpwwwdotwisconsingovsafetymotoristcrashfactsindexhtm
For more information on the tlw Saferide Program please go to the tlw websitehttpwwwtlworgindexphpmodule=cmsamppage=3
By Scott StengerStenger Government Relations
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oWI STATISTIcS - 2005 VS 2010
Source WisDOTrsquos 2010 Traffic Crash Facts
Primary Contributing Factors in all Motor Vehicle Crashes
2005 2010 change from
2005 to 2010
licensed drivers 4049450 4114622 16
registered Vehicles
5371800 5482518 21
alcohol-related crashes
8768 5751 -344
alcohol-related Fatalities
330 220 -333
alcohol-related injuries
5992 3511 -414
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
43Tavern League of Wisconsin 2012 MarchApril On Premise
120 Packerland Drive Green Bay WI 54303
920-490-6069
RESPONSIBLE REPUTABLE RELIABLE
24 hour Emergency Service
We repair maintain amp install ALL commercial equipment
Huge Parts amp Inventory Department servicing ALL major brands of commercial appliances
Cooking ∙ Refrigeration ∙ Food Prep ∙ Dishwasher ∙ HVAC amp more
NOW OPEN Additional location for Bar amp Restaurant Supply at
1930 Bart Starr Dr Green Bay WI 54304 920-490-2130
Established business for 25 YEARS (Since 1986)
wwwengelsinccom
CALL FOR A CATALOG1-800-345-5432
1-800-345-5432 NATrsquoLEMBROIDERY amp IN-HOUSE CUSTOM SCREEN PRINTING
920-469-1111 FAX salesmassappealinccom
MASSAPPEAL SPECIALTIES INC
2247 SHAWANO AVE GREEN BAY WI 54303
RUSSELLLADIES DRI-POWER
SHOOTERS
COLORS BlackSIZES MED - 3XLG
$1000 ea 12
$995 ea 12
$795 ea 12
$1995 ea 12
$650 ea Minimum order of 12
$650 ea Minimum order of 12
1st quality 2-button HenleyColors Black Navy Royal Columbia Blue
SIZES Med - 3XLG
12 Piece MinimumIncludes One Color Imprint
12 Piece MinimumIncludes One Color Imprint
$250 an X over XLG
$300 an X over Xlg 12 Piece MinimumIncludes One Color Imprint
$300 an X over XLG Includes One Color Imprint
DICKIES 3 BUTTONHENLEY
80 Cotton20 Polyester 95oz Hoodie Sizes Med - 4xlg
Colors Sport Grey or BlackUltimate hands free beverage system
$300 per x over xlg
BBHBEER BELLY HOODIE
RUSSELLLADIES DRI-POWERV-NECK TEESCOLORS White Dewdrop Prestige PinkVibrant PinkSIZESSOLD IN PREPAKS(4SM 12MED 7LG 12 XLG 1 XXLG)
CELEBRATING 40 YRS
SERVING THE COMMUNITY
PK562
Letrsquos Have a PartyLetrsquos Have a Party
oY ul l Ui pF I
ldquoRed Solo CuprdquoPARTY
RSC SSPrinted on Black T-shirts Includes
your logo on back $30 set-upif your logo is not on file
Sizes sm - 4xlg
COLORS White Black Coral Tiki TorchAqua Pink
SIZES prepak of 36 (5sm 12med 6lg 12xlg 1xxlg)
25420- 2 BUTTONHENLEYS
Includes One Color Imprint
Includes One Color Imprint
uPcomINGTLW EVENTSsPriNG 2012 Conference amp TradeshowApril 2 - 5 2012Wyndham Milwaukee Airport Hotel and Convention Center4747 S Howell AveMilwaukee WI 53207
FALL 2012 Convention amp TradeshowOctober 21 - 25 2012Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2013 Conference amp TradeshowApril 8 - 11 2013Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2013 Convention amp TradeshowOctober 7 - 10 2013Hyatt 333 Main StGreen Bay WI 54301
sPriNG 2014 Conference amp TradeshowApril 6 - 10 2014Radisson Hotel amp La Crosse Center200 Harborview PlazaLa Crosse WI 54601
FALL 2014 Convention amp TradeshowOctober 6 - 9 2014Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
sPriNG 2015 Conference amp TradeshowMarch 30 - April 2 2015Grand Geneva Resort7036 Grand Geneva WayLake Geneva WI 53147
FALL 2015 Convention amp TradeshowOctober 5 - 8 2015Paper Valley Hotel333 W College AveAppleton WI 54911
sPriNG 2016 Conference amp TradeshowApril 5 - 8 2016Plaza Hotel amp Suites amp Conf Ctr1202 W Clairemont AveEau Claire WI 54701
FALL 2016 Convention amp TradeshowOctober 10 - 13 2016Kalahari Resort1305 Kalahari DriveWisconsin Dells WI 53965
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril44 wwwtlworg
Leave it to American author Mark Twain to put it in perspective ldquoToo much of any-thing is bad but too much of good whis-
key is barely enoughrdquo
From the Irish name uisce beatha and Latin phrase aqua vitae both meaning water of life we get whiskey a spirit with a long and sordid history Originally used as an anesthetic an external antibiotic and as a treatment for col-ic palsy and smallpox today this ldquolife waterrdquo represents a $14 billion spirits category in the united States
Worldwide whiskey is a strictly regulated spirit with many classes and types This distilled alco-holic beverage is made from a fermented grain mash different grains are used for different varieties including barley malted barley rye malted rye wheat and corn Whiskey is aged in wooden casks with the aging period varying widely among grain types and countries
While the exact origins of whiskey are unknown distilling techniques arrived in Ireland and Scot-land sometime between 1100 and 1300 via monks Since grapes didnrsquot grow well in these climates barley beer was distilled into liquor becoming a rough early version of what we now call whis-key until the late 15th century only apothecar-
ies and monasteries could manufacture distilled spirits (Interestingly it was a German physician surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included among other things how to make ldquoaqua vitaerdquo in 1500) Between 1536 and 1541 however King Henry VIII of England dissolved the monas-teries needing income the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes
In the earliest days whiskey was crude potent undiluted and often consumed with little aging It took someone drinking from a forgotten cask to realize aging produced a smoother easier-to-drink whiskey
The Irish claim whiskey is their invention this island nation is after all home to Bushmills which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world
The first settlers to the New World reportedly unloaded a still from the Mayflower bringing whiskey to America Whiskey enjoyed a rela-tively quiet existence here even serving as cur-rency in the revolutionary War (as well as in the European theaters of the two World Wars) That is until 1791
That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the united States to raise revenue Farmers in western Pennsylvania many of whom distilled and sold whiskey hated the idea and started the Whiskey rebellion In July of 1794 the rebels burned down a tax collectorrsquos house in Pennsylvania In response President George Washington put state militias on the ready and sent in negotiators When talks proved fruitless Washington took Hamiltonrsquos advice and sent 13000 militia troops mdash as large as the force that had defeated the British mdash into western Pennsylvania But by the time the federal force arrived the rebellion had collapsed and most of the rebels had fled Two men were convicted of treason and later pardoned by Washington
Prohibition in the united States was when all al-cohol sales were banned in this country in 1920 All alcohol that is except whiskey that with a doctorrsquos prescription people could get through a licensed pharmacy Walgreens capitalized on this exception growing from 20 retail stores to nearly 400 during Prohibition Those who werenrsquot obtaining their whiskey legally at that time probably got it from a bootlegger Because stills sent up smoke bootleggers would make their untaxed illegal whiskey called moonshine by the light of the moon to keep their operations under wraps Making moonshine is still an ac-tive pastime in some areas of the South but also comes with health risks homemade stills often contain lead which gets transferred to the spirit in the distillation process
Scotch Irish whiskey Bourbon single malt or blended whiskey mdash or whisky as it is some-times written mdash has a long and illustrious his-tory in both the world and the united States Your bar patrons might not know the highlights and low points of whiskeyrsquos career but they do know this it sure is smooth going down
Recipe When it comes to well-to-do whiskey drinks the Kentucky Derby has the Mint Julep The Preakness the second leg of the Triple Crown horse race has the Black Eyed Susan (The Belmont Stakes the first leg in the series canrsquot seem to find a classic cocktail to take the crown) Both Bourbon-based drinks herersquos a recipe for the less-famous of the two the Black Eyed Susan
WHISKEY
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
45Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
4th district caucus
dodge county Tavern League
2nd district caucus
The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13 2012 Over 50 Members and guests from the leagues in the 2nd District attended the event TLW President Rob Swearingen spoke to the group along with 2nd District Directors Joyce Bartelt Dick Story and Central Zone Vice President Lori Frommgen regarding TLW issues
brown county Tavern League
The Brown County Tavern League held their January meeting at Gen-erations in Green Bay Over 60 TLW Members were on hand to hear TLW President Rob Swearingen as well as 6th District Director Judy Vandenhouten discuss TLW issues In addition Brown County Presi-dent Barry Fitzgerald accepted a $250000 check to SafeRide from Dean Distributing Great job Barry John Larry and Carrie
TLW 4th District met at Gene amp Helenrsquos Bar in Potter on January 23 2012 District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham Representative Bob Ziegelbauer and TLW President Rob Swearingen Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad Always a treat
The Dodge County Tavern League held their annual Officer Apprecia-tion Luncheon and December meeting at the Capri Steakhouse in Columbus TLW President Rob Swearingen was on hand to swear in the new slate of officers Also several contributions were given to various charitable organizations within Dodge County Congratula-tions Dodge County President Kathy Martin and all the Officers of the Dodge County Tavern League
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril46 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oshkosh city Tavern League
Oshkosh City Tavern League President Pat Purtell held the Janu-ary meeting at Bottomrsquos Up in Oshkosh The meeting drew good attendance to hear guest speakers TLW President Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County In addition representatives from Lee Beverage offered samples of new products Great job Pat Jake Dave amp Jamie on another informative meeting
The Winnebago County Tavern League held a December Holiday Meet amp Greet re-organizational meeting at the Eaglersquos Club in Neenah The new Officers of the Winnebago League are in high hopes of re-ener-gizing current members as well as attracting new members Future goals include establishing a SafeRide Home Program and community involvement Good luck Winnebago leadership
Winnebago county Tavern League
Waukesha County Tavern League held their December 5 2011 Christmas Party at the Olympia Village in Oconomowoc Over 100 TLW members friends vendors and supporters attended the annual event TLW President Rob Swearingen was on hand to swear in the new League Leaders Congratulations to President Terrie Boehnen and husband Bob along with Kim Stukel and Shawn Finn for hosting a great evening
Waukesha countyTavern League
millercoors Festival of Lites
On Dec 1 2011 Members of the TLW were invited to a sneak peek of this yearrsquos annual Festival of Lites in the Miller Valley The annual event was kicked off by a presentation from Tom Cardella President amp CEO of Tenth amp Blake Beer Co along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea The evening continued with a great re-ception complete with great food fantastic beer and music by the Miller Band Special thanks to Jr Wright amp Beth Mulcahy for the invitation
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
47Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
6th district caucus
The Brown County Tavern League hosted the 6th District Caucus at St Brendanrsquos Inn Green Bay on January 30 2012 All District Directors as well as Eastern Zone Vice Presidents Gene Loose and Dale VandenLangenberg along with TLW Senior Vice President Terry Harvath and TLW President Rob Swearingen were on hand to discuss TLW issues Tavern owners in Green Bay expressed concern regard-ing local police saturation patrols Thank you Barry Fitzgerald for a good location and a great meal for this event
Legislative Hearing
TLW Governmental Affairs Director Scott Stenger along with Exec Director Pete Madland and TLW President Rob Swearingen have been busy in the Wisconsin State Capitol in early February The three have been involved in committee hearings providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation
Pepin county Tavern League
The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event Pepin County President Rick Doerr gave special recognition to Brenda Traun an employee of the Top Hat Bar in Nelson for her outstand-ing dedication to the League Congratulations Rick Sally and Paul for hosting a great evening
SCAN THIS CODE
C
M
Y
CM
MY
CY
CMY
K
TitosVodka_TavernLeague2011_Adpdf 1 111811 308 PM
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril48 wwwtlworg
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
oneida county Tavern League
oconto county Tavern League
Langlade county Tavern League
Oneida County Tavern League is making membership a priority The league held a special membership meeting inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion Thank you Oneida County President Russ Fisher Vice President Aaron Schultz and membership chairman Geri VanHarpen for promoting the TLW and membership Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch
The Oconto County Tavern League held their February 6th meeting at the North Chase Bar amp Grill in Sobieski TLW President Rob Swearingen was invited as the Guest Speaker The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW ldquoClass Ardquo Director Earl Macha Congratulations Oconto County President Dave Van Lanen for a well run professional monthly meeting Thank you Nick Golik and staff for all of your hospitality
On November 7 2011 The Langlade County Tavern League celebrat-ed their 75th Anniversary The evenings event included TLW Dignitar-ies from across the State Congratulations Langlade County Tavern League President Eric Langer 5th Dist Director Ray Bruch and all for hosting a fantastic event
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
49Tavern League of Wisconsin 2012 MarchApril On Premise
PRESIDENTrsquoS PERSPECTIVE
FRONT RAIL
CORPORATE SPONSORS
LEAGUE PROFILE
AFFILIATE MEMBERS
FEATURED AFFILIATES
CHARITY SPOTLIGHT
BUSINESS SPOTLIGHT
ACCOUNTING HELP
NEW MEMBERS
LOCAL LEAGUE UPDATES
CLASSIFIED ADS
LEGISLATIVE NOTES
CORPORATE SPOTLIGHT
DISTRIBUTOR SPOTLIGHT
Walworth county Tavern League Wood county Tavern League
Wood County Tavern League held their annual Holiday banquet at Good Time Charliersquos in Wisconsin Rapids on January 29 2012 Close to 100 members guests and supporters enjoyed a great evening with food and music Guests included State Representative Amy Sue Vruwink and TLW President Rob Swearingen Congratulations Sharon Dave Stan and all on hosting another fun evening
The Walworth County Tavern League held their annual Installation Banquet at Hawkrsquos View Golf Club in Lake Geneva on February 13 2012 Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch along with Walworthrsquos own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson Past TLW Senior Vice President Sharon Ward was the eveningrsquos special guest Congratulations Walworth County President Trevor Wheeler and all for a great evening
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX
On Premise 2012 MarchApril50 wwwtlworg
FOR
ADVERTISING
INFORMATION
CONTACT
Heidi KochSlack Attack Communications
608-222-7630heidislackattackcom
Great Lakes AmusementCHERRY MASTER ndash VIDEO POKER
NEW LCD SLIM DESIGNSCOIN PUSHERS ndash REPLACEMENT PARTS
WE CARRY ALL THENEWEST GAMES
Green Bay WI bull 877-354-7544wwwglastorecom
Promotional Products1000rsquoS OF ITEMS FOR YOUR ADVERTISING
PENS bull CALENDARS bull APPAREL bull BAR TOKENS
Many American-made Products Available Newton Mfg Rep ndash Jim Flynn
Janesville 608-758-3470 or Harshaw 715-282-7281
Email jimsspecialtiesyahoocom Website wwwnewtonmfgcomjimflynn
8LineSupply www8linesupplycom 24
Affiliated Investment Group 7
Alliance Payment Systems wwwalliancepaymentsystemscom 7
Anheuser-Busch Inc wwwanheuser-buschcom 9
BampK Bar amp restaurant Supplies wwwbandkbarsuppliescom 7
Benedict refrigeration Service Inc wwwbenedictrefrigerationcom 7
Brakebush Brothers wwwbrakebushcom 13
Cash Depot wwwcashdepotcom 13
City Lounge wwwcityloungesmokefreecom 22
Cornerstone Processing Solutions wwwcornerstonepsnet 6
Disher Insurance Service wwwdisherinsurancecom 7
Edge One Inc wwwedgeonecom 27
Electro-Kold Corporation wwwelectrokoldcom 35
Emilrsquos Pizza wwwemilspizzacom 13
Empire Development amp Construction wwwempiredevelopmentcom 35
Engels Commercial Appliance Inc wwwengelsinccom 43
Great Lakes Amusement wwwglastorecom 50
Kobussen Buses Ltd wwwkobussencom 13
Lamers Bus Lines Inc wwwgolamerscom 27
Magnuson Industries Inc wwwposi-pourcom 27
Mass Appeal Specialties Inc wwwmassappealinccom 43
MillerCoors wwwmillercoorscom BC
Modern Cash register Systems wwwmoderncashregistercom 49
Newton Manufacturing Company wwwnewtonmfgcomjimflynn 50
Plainfield Pub 27
Precision Pours Inc wwwprecisionpourscom 33
Sanimax wwwsanimaxcom 37
Serralles uSA wwwdestileriaserrallescom 35
Society Insurance wwwsocietyinsurancecom IFC
Star Connection Satellite amp Security wwwstarconnectionnet 41
Stealth Solutions wwwstealthsolutionsllccom 35
Swanel Beverage IncBanzai wwwbanzaienergycom 37
SYSCO Food Services of Baraboo Inc wwwbaraboosyscocom 6
Titorsquos Handmade Vodka wwwtitosvodkacom 47
Total register Systems wwwtrs-poscom 30
Tri-Mart Corporation wwwtrimartcom 49
WAMO wwwwamonet 31
Wisconsin Souvenir Milkcaps wwwwimilkcapscom 50
Wisconsin Wine amp Spirits Institute IBC
AdVERTISER INdEX