CMS Expo Is:

★ ★ ★ ★

CMS Comparison Panels

Discovery & Learning Sessions

Industry Leadership Panels

Exhibition Hall & Demos

New Business Development

New Product Launches

Industry Analysts & Media

Community Development & Feedback

Content Strategy & Marketing

CMSA Spotlight Awards Celebration

Socials & Business After Hours

★ ★ ★ ★

All this at an intimate four-star venuein a great city that means business.

Get Maximum ImpactAt the 2012 CMS ExpoCMS Expo is the perfect venue toengage your audience and connect to the growing CMS community of business and technical thought leaders.

Beyond the great buzz you’ll get at the 3-day conference, CMS Expo offers year-round exposure for CMSs and businesses, through multiple methods, including social media, advertising and a strong online presence.

CMS Expo offers a unique chance build lasting business relationships with the who’s who in the industry. It’s a one-of-a-kind chance to share ideas with media, analysts, and other thought leaders who help shape the future of the industry.

At CMS Expo, attendees, speakers and sponsors all participate in an intimate experience without the consultant-speak and pitch sessions.

Whether you’re considering sponsoring CMS Expo or becoming a Featured CMS, it’s a smart investment that pays dividends for years to come!

CMS Expo: Be Where The Action IsAcademic chat is fine over drinks, but today’s audience wants timely, relevant, and actionable business advice. CMS Expo features global business and technology advisors, sharing practical, fresh-from-the-field advice. You’re invited to be part of an empowering event, helping participants make informed decisions to help improve their bottom-line, and make real, substantive progress.

CMS Expo AttendeesABC SupplyAlcatel LucentAN HostingArc Technology GroupAssn of Municipal AdministratorsCity of Austin, TexasAllen County GovernmentBall State UniversityBirds Eye DevelopmentBishop Chatard High SchoolBlue Lizard StudiosBoulder ImagingCharter SoftwareChicago RTAChicago Public SchoolsChildrens ChoiceColorado State UniversityConsumer Knowledge NetworkDePaul UniversityDowntown EvanstonEmpress TechnologyEvanston Chamber of CommerceCity of Evanston, IllinoisExclaim!ExelonFlorida State Fair AuthorityFoodbank of the Rio GrandeGreen Valley Education AgencyHeritage EnterprisesHigher Learning CommissionHooper PrintingIndiana University

Jacobs EnergyJohn Birch SocietyKavli InstituteLatin Press PublishersLynda.comMetro Area CorporationMicrosoftMid-South Community CollegeMinnesota Pollution Control MK Interactive DesignsNeiger DesignNeural NetworksNorthern TrustNorthwestern UniversityCity of OmahaOrange ConceptsOrbitsOrchestrate HealthcareOSI PharmaceuticalsPeotone School District 207PlayboyQuorimRodeo HoustonRon Hutchrat MinistriesRutgers UniversitySam Adams AllianceSchofield MediaScore AdvertisingServiceMagicSheridan CollegeSourcebooks PublishingSourceCoast Web Development

Southern Illinois UniversitySpacelabSpine HealthSt. Louis Area FoodbankSUA InsuranceTaylor UniversityTechnology AdvisorsTrinidad State Junior CollegeTrinity Christian CollegeTSP ModelworksUniversity of ChicagoUniversity of IowaUniversity of IllinoisUniversity of WisconsinUtah Valley UniversityUrban DriftwoodWeb InternationalWeidmann Electrical TechnologyWellesley Centers For WomenWestern Oklahoma State CollegeWolak EnterprisesWoodwing USAWorldbookWRG Art Direction & DesignXeno MediaWillow Creek ChurchXO Pandora DesignsYou Be The Bank.comYuma CountyZemantaZeus Creative GroupZuno Studios

(Representative listing of recent attendees)

Participant Stats: 74% Male; 26% Female

87% North America

States Represented: 37

37% Small Business

26% Non-Profit

24% Education

13% Enterprise

68% Executive Leaders

42% Evaluating Purchase

Audience ProfileAll members of the Content Team come together at CMS Expo in an intimate, four-star setting: Entrepreneurs and leaders of all-sized companies, writers, site designers and developers, content strategists & marketers, researchers and academics, analysts, tech evangelists, media and members of the press.

Business Leaders

C-Level Decision-Makers Content Strategists & Marketers Technology Managers Consultants and Advisers

Creatives

Writers & Editors Content Curators Designers & UX Pros Musicians & Filmmakers

Technologists

Site Developers App Developers Integrators Administrators

Expected CMSs Represented: 12Anticipated Attendance: 400CMS Expo Speakers: 60

Sponsorship OptionsCMS Expo has risen to the top tier of “must-attend” tech/business events. CMS Expo is the right place to reach key decision-makers and influencers. If you’re seeking buyers of design and development, hosting, consulting and more, CMS Expo is the right place to be.

2012 Sponsor Levels:

Diamond $12,500Gold $6,500Silver $3,500

Exposure Beyond e Event…Sure your sponsorship pays off at the event, but keep in mind that your one-time investment for three days at the conference itself also gains you year-round exposure. That translates into long-term impact for your business via ongoing content marketing, social engagement, public relations and direct marketing campaigns.

Special thanks to past Diamond Sponsors:

• Arc Technology Group• Rochen Performance Hosting• Microsoft

Diamond SponsorReach the Pinnacle Level.

Promote your company as an authentic leader in the CMS community, reaching the broadest possible audience.

In addition to many other benefits listed in our sponsor grid, the Diamond level takes a lead role in the conference itself. Diamond Sponsors present two one-hour learning sessions, introduce speakers from the podium and present CMSA Spotlight Awards to the year’s best site designers and developers.

Also, the Diamond Sponsor is presented as co-host with the CMS Association at one of four Special Events offered during the conference: Monday Night Meetup, North By Northwestern Night, Gotta Have It Gadget Giveaway & CMS Connection Business After Hours mixer.

The Diamond Sponsor’s logo is displayed prominently on the CMS Expo website, front cover of the Program Book and the Attendee Welcome bag, with strong pre- and post-event publicity.

See the Sponsor Grid to compare CMS Expo’s Diamond Sponsorship to other opportunities.

Price: $12,500

Gold SponsorPosition Yourself As a Market Leader.

Gold Sponsors have a prominent roleat CMS Expo, with live mentions from the podium, a one-hour learning session presentation, preferred exhibit booth placement and four complimentary registrations (over $2,000 value).

Gold Sponsors receive prominent position on the high-traffic CMS Expo site, space for a large banner in the Main Hall for maximum exposure, plusa full-page color ad in the printedCMS Expo Program Book, distributedto all participants.

Gold Sponsors are mentioned in CMS Expo marketing materials both online and offline, contributing to excellent exposure and SEO. With newsletter mentions, blog posts, guest articles, and advertising, a Gold sponsorship is an excellent investment to gain exposure among leaders in the fast-growing CMS Community.

See the Sponsor Grid to compare CMS Expo’s Gold Sponsorship to other opportunities.

Price: $6,500

Silver Sponsor

Get Face-to-Face Value.

CMS Expo’s Silver Sponsorship is an affordable way to get great exposure for your business, while supporting the professional CMS Community.

Silver Sponsors receive an exhibit booth, great to conduct live demos, host new product launches, attract new clients and talent, while building industry buzz. Two complimentary registrations included (over $1,000 value).

Silver Sponsors get their logo displayed on the high-traffic CMS Expo site, along with an online business profile, and a full page black and white print ad in the CMS Expo Program Book, as well as a promotional item in the Attendee Welcome Bag.

See the Sponsor Grid to compare CMS Expo Silver Sponsorship to other opportunities.

Price: $3,500

Recent SponsorsA sampling of recent CMS Expo sponsors including hosters, developers, consultants, designers & themers, trainers, media, software companies and more.

4Web IncAccrisoft Acquity GroupAcquiaAgility CMSAll Things DigitalAmeex TechnologyArc Technology GroupBeauty In DesignBreakthrough TechCityTechCM ProsCMS CriticCMS MarketCMS ReportCMS WireCoffee GroupCommerceGuysContennaContextual CorpcorePHPCrew DesignsDePaul UniversityDioscouri DesignDotNetNuke ECM PlusEnfold SystemsEurograf DesignExpression In DesigneZ SystemsF3 StudiosFierce CMFreaked OutGreenCanyoniDevAffiliateiJoomla.comImpressCMSJentlaJomSocialJoomlaShack

JoomlaZoomla!jVitalskaGO CommerceKickAppsLullabotMailChimpMarlboro CollegeMicrosoftMidphase HostingNinjaForgeNorth Shore CVBOSMobiOS Support DeskOS TrainingPalantirPaper Tower DesignPixelPraisePowerDNNPlexiCloudPlone FoundationProThemerReadWrite WebResManiaRochen HostingRocketThemeSalvus AlertingSDR NewsSilverStripeSimplWebSiteGroundSourceCoastTaskhopperTech CocktailTERMINALFOURThemeablesTrellon SoftwareTYPO3UmbracoWebTrax StudiosZuno Studios

Item Diamond Gold Silver

Program Book Front Cover Yes

Attendee Welcome Bag Logo Yes

Logo on Main Stage Podium Yes

Main Stage Welcome Address Yes

Interactive Panel Participation Yes

Speaker Introductions Yes

Logo On CMS Expo Poster Yes Yes

Live Mentions From the Podium Yes Yes

Newsletter & Blog Posts Articles Mentions

Evaluation Track 1-Hour Presentations 2 1

Logo On Welcome Slideshow Yes Yes

Banners In Main Hall Two - 8’ x 4’ 8’ x 4’ 4’ x 2’

Complimentary Registrations 8 4 2

Speakers Dinner Invitations 4 2 1

8’ x 10’ Expo Booth Double Booth Yes Yes

Media & Press Contact List Yes Yes Yes

Attendee Access Pre & Post-Event Yes Yes Yes

Online Business Profile Yes Yes Yes

Promo Item In Welcome Bag Yes Yes Yes

Logo on CMS Expo Site Premium Position Prominent Yes

Program Book Print Ad Full Page Color (Premium Position)

Full Page Color Full Page BW

Price $12,500 $6,500 $3,500

2012 CMS Expo Sponsorship Levels & Feature Grid2012 CMS Expo Sponsorship Levels & Feature Grid2012 CMS Expo Sponsorship Levels & Feature Grid2012 CMS Expo Sponsorship Levels & Feature Grid

CMS Expo Sponsorship LevelsStand out from the crowd and take the lead as a CMS Expo sponsor.

Become a Featured CMS

Great Training and Discovery, Plus High-Impact Awareness, Combined!

With over a thousand CMSs on the market, today’s CMS faces a major challenge to stand out from the rest. CMS Expo was designed to meet that challenge, helping Content Pros decide which CMS is best for their business.

Each year, we select up to six of the most relevant CMSs on the market to present their case, offering a full day of discovery and on-site training. In addition, Featured CMS leaders participate in our Comparison Panels, moderated by leading industry analysts and media professionals.

Featured CMSs receive an expo booth,hotel accommodations for speakers, four complimentary registrations and participate in the prestigious CMSA Spotlight Awards.

Featured CMSs get major exposure before, during and after the three day event with major public relations, published session descriptions on our schedule, speaker bios, blog posts and much more.

You’re invited to gain access to the best leaders, users, developers, analysts and media pros, all under one roof. It’s a smart, efficient way to offer high-quality training at an affordable price, combined with a high-impact marketing campaign!

Price: $14,500

Get In The Spotlight!

Shine e Light On Your CMS

In 2012, CMS Expo will host up to twelve Spotlight CMSs. In addition to receiving an 8’ x 10’ Expo booth on the Mainstage Floor at CMS Expo, all Spotlight CMSs are eligible to be part of our annual CMSA Spotlight Awards.

Becoming a Spotlight CMS is a great way to get noticed in the highly competitive CMS industry. Along with a booth and inclusion in the CMSA Awards, Spotlight CMSs will be promoted long before, during and after CMS Expo itself on our high-traffic site, frequented by ContentPros worldwide.

Spotlight CMSs receive two complimentary registrations to CMS Expo (over $1,000 value) and one 1-hour learning session. Additional learning sessions are available as an add-on option. Spotlight CMSs also are promoted via print advertising in our Program Book, and are invited to participate in one of our head-to-head CMS Comparison Panels.

See the Sponsor Grid to compare Spotlight CMS and Featured CMS benefits.

Price: $6,500

Recent Featured & Spotlighted CMSs

Item Featured CMS Spotlight CMS

One Hour Learning Session Presentations 6 1

CMS Comparison Panel Participation 4 Panels 1 Panel

Founders’ Panel Participation Yes No

Publicity and General Promotion Prominent Mentions

Banner In Main Hall 8’ x 4’ 4’ x 2’

Registration & Hotel Accommodations For Speakers 3 Speakers 1 Speaker

Inclusion in the annual CMSA Spotlight Awards Yes Yes

Additional Complimentary Registrations 4 2

Speakers Dinner Invitations 3 1

8’ x 10’ Expo Booth 9th Floor 2nd Floor

Media & Press Contact List Yes Yes

Newsletter & Blog Posts Articles Mentions

Access to Attendees Pre & Post-Event Yes Yes

Logo On CMS Expo Marketing Materials Prominent Yes

Logo On Welcome Slideshow Prominent Yes

Online Business Profile Yes Yes

Promo Item In Welcome Bag Yes Yes

Logo on CMS Expo Site Yes Yes

Program Book Print Ad Full Page Color Half Page Black & White

Price $14,500 $6,500

2012 CMS Expo Featured & Spotlight CMS Comparison Grid2012 CMS Expo Featured & Spotlight CMS Comparison Grid2012 CMS Expo Featured & Spotlight CMS Comparison Grid

Featured & Spotlight CMSShine the spotlight on your CMS and position yourself as a leader!

Additional OptionsCreative ways to generate even more buzz for your organization!

Item Description Price

G E N E R A L O P T I O N S :

Exhibit Booth – 8’ x 10’ Mainstage Floor - Includes 1 Registration $2,450

Lanyard Your company logo on our official lanyards* $1,600

One Hour Demo Presentation In CMSX Evaluation Track (limit 2) $950

Meeting / Boardroom Day Rental Great for private meetings & demos* $950

Shuttle Bus Sponsor Your logo on lobby signage, plus live mentions $850

CMSA Spotlight Awards Supporter Online ad, awards program book ad & mentions $650

Attendee Goodie Bag 3” x 3” logo on one side $550

Additional Registrations Discounted price for CMS Expo sponsors* $550

Lightning Round Presentation 5-minute recorded live product demo on Mainstage $375

Vertical Banner Display 33.5” x 80” (banner supplied by sponsor) $350

Ice Cream & Snack Sponsor Sponsor for caffeine & goodies (per day) $275

A D V E R T I S I N G O P T I O N S :

Square Button Ad on CMSX Site 125 x 125 pixels – Runs Aug ‘11 – June ‘12 $450

¼ Page Program Book Print Ad Black & White (Program Book is also posted online) $275

¼ Page Program Book Print Ad Color $350

½ Page Program Book Print Ad Black & White $550

½ Page Program Book Print Ad Color $700

Full Page Program Book Print Ad Black & White $1100

Full Page Program Book Print Ad Color $1400

2012 CMS Expo Additional Options | * For CMS Expo Sponsors Only2012 CMS Expo Additional Options | * For CMS Expo Sponsors Only2012 CMS Expo Additional Options | * For CMS Expo Sponsors Only

2012 Order Form (For Sponsors & CMSs)

Fill out this order form and send back to the CMS Association via email, fax or mail. Terms: An invoice will be sent for half due in advance; the remainder is due on or by February 1, 2012.

1. Make your selections.2. Fill out your contact information.3. Send this form to The CMS Association via email, fax or mail.

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Options: Select Sponsor Level or Featured/Spotlight CMS, plus Additional Options & Advertising:

☐ Diamond Sponsorship:

☐ Gold Sponsorship:

☐ Silver Sponsorship:

Additional Options:

☐ Exhibit Booth / Mainstage Level ..... ☐ Lanyard (SOLD OUT)....................☐ One Hour Presentation Session .......☐ Meeting / Boardroom Rental ..........☐ Airport Shuttle Bus Sponsor ...........☐ CMSA Spotlight Awards Supporter ....☐ Attendee Goodie Bag ..................☐ Additional Registrations ...............☐ Vertical Banner Space ................. ☐ Lightning Round Presentation......... ☐ Ice Cream Sponsor/day ................

☐ Diamond Sponsorship:

☐ Gold Sponsorship:

☐ Silver Sponsorship:

Additional Options:

☐ Exhibit Booth / Mainstage Level ..... ☐ Lanyard (SOLD OUT)....................☐ One Hour Presentation Session .......☐ Meeting / Boardroom Rental ..........☐ Airport Shuttle Bus Sponsor ...........☐ CMSA Spotlight Awards Supporter ....☐ Attendee Goodie Bag ..................☐ Additional Registrations ...............☐ Vertical Banner Space ................. ☐ Lightning Round Presentation......... ☐ Ice Cream Sponsor/day ................

$12,500$6,500$3,500

$2,450$1,600$950$950/day$850$650$550$550$350$350$350

☐ Featured CMS Daytrack:

☐ Spotlight CMS:

CMS Expo Program Book (Print Ads):☐ Program Book - Full page color ad ....☐ Full page black & white ................☐ Half page color ad .......................☐ Half page black & white ................☐ Quarter page color ad ..................☐ Quarter page black & white ...........

CMS Expo Site (Online Advertising):☐ Banner Ad (rotates thru 8/1/12) .....

☐ Featured CMS Daytrack:

☐ Spotlight CMS:

CMS Expo Program Book (Print Ads):☐ Program Book - Full page color ad ....☐ Full page black & white ................☐ Half page color ad .......................☐ Half page black & white ................☐ Quarter page color ad ..................☐ Quarter page black & white ...........

CMS Expo Site (Online Advertising):☐ Banner Ad (rotates thru 8/1/12) .....

$14,500$6,500

$1,400$1,100$700$550$350$275

$450

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2012 CMS Expo

(815) 455-2975

[email protected]

CMS Association Inc.P. O. Box 2067Crystal Lake, IL 60039-2067

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2012 CMS Expo

(815) 455-2975

[email protected]

CMS Association Inc.P. O. Box 2067Crystal Lake, IL 60039-2067

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mailto:[email protected]

mailto:[email protected]

2012 CMS Expo Sponsor Invitation

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