2012 02-02 - new england grows v1
47
Inbound Marketing: Reshape Your Sales Effort February 2 nd , 2012 Mark Roberge VP of Sales, HubSpot @markroberge Jason Scott President, Distinctive Landscaping @red_trucks
Transcript of 2012 02-02 - new england grows v1
Inbound Marketing Reshape Your Sales Effort February 2nd 2012
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Agenda
2
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Outbound Marketing
Outbound Marketing is Harder
800-555-1234
Annoying
Salesperson
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
6
Green Industry Case Study
SALES AND MARKETING 2000 ndash 2009 (OUTBOUND)
SALES AND MARKETING 2010 ndash 2012 (INBOUND)
27 blog articles 300+ social media conversations
Green Industry Case Study
RESULTS AFTER 2 YEARS
0
500
1000
1500
2000
2500
2009 2010 2011
Google Organic Traffic
0
100
200
300
400
500
600
2009 2010 2011
Social Media Following
0
20
40
60
80
2009 2010 2011
Leads from Google Organic
0
5
10
15
20
25
2009 2010 2011
New Customers via Google Organic
Avg Growth of Leads After Inbound Marketing Adoption
Source httpwwwhubspotcomroi
Agenda
9
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
How Do You Get to the Top History of SEO
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Two Sides of SEO
12
On-Page
(Context)
Off-Page
(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Agenda
2
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Outbound Marketing
Outbound Marketing is Harder
800-555-1234
Annoying
Salesperson
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
6
Green Industry Case Study
SALES AND MARKETING 2000 ndash 2009 (OUTBOUND)
SALES AND MARKETING 2010 ndash 2012 (INBOUND)
27 blog articles 300+ social media conversations
Green Industry Case Study
RESULTS AFTER 2 YEARS
0
500
1000
1500
2000
2500
2009 2010 2011
Google Organic Traffic
0
100
200
300
400
500
600
2009 2010 2011
Social Media Following
0
20
40
60
80
2009 2010 2011
Leads from Google Organic
0
5
10
15
20
25
2009 2010 2011
New Customers via Google Organic
Avg Growth of Leads After Inbound Marketing Adoption
Source httpwwwhubspotcomroi
Agenda
9
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
How Do You Get to the Top History of SEO
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Two Sides of SEO
12
On-Page
(Context)
Off-Page
(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Outbound Marketing
Outbound Marketing is Harder
800-555-1234
Annoying
Salesperson
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
6
Green Industry Case Study
SALES AND MARKETING 2000 ndash 2009 (OUTBOUND)
SALES AND MARKETING 2010 ndash 2012 (INBOUND)
27 blog articles 300+ social media conversations
Green Industry Case Study
RESULTS AFTER 2 YEARS
0
500
1000
1500
2000
2500
2009 2010 2011
Google Organic Traffic
0
100
200
300
400
500
600
2009 2010 2011
Social Media Following
0
20
40
60
80
2009 2010 2011
Leads from Google Organic
0
5
10
15
20
25
2009 2010 2011
New Customers via Google Organic
Avg Growth of Leads After Inbound Marketing Adoption
Source httpwwwhubspotcomroi
Agenda
9
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
How Do You Get to the Top History of SEO
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Two Sides of SEO
12
On-Page
(Context)
Off-Page
(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Outbound Marketing is Harder
800-555-1234
Annoying
Salesperson
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
6
Green Industry Case Study
SALES AND MARKETING 2000 ndash 2009 (OUTBOUND)
SALES AND MARKETING 2010 ndash 2012 (INBOUND)
27 blog articles 300+ social media conversations
Green Industry Case Study
RESULTS AFTER 2 YEARS
0
500
1000
1500
2000
2500
2009 2010 2011
Google Organic Traffic
0
100
200
300
400
500
600
2009 2010 2011
Social Media Following
0
20
40
60
80
2009 2010 2011
Leads from Google Organic
0
5
10
15
20
25
2009 2010 2011
New Customers via Google Organic
Avg Growth of Leads After Inbound Marketing Adoption
Source httpwwwhubspotcomroi
Agenda
9
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
How Do You Get to the Top History of SEO
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Two Sides of SEO
12
On-Page
(Context)
Off-Page
(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
6
Green Industry Case Study
SALES AND MARKETING 2000 ndash 2009 (OUTBOUND)
SALES AND MARKETING 2010 ndash 2012 (INBOUND)
27 blog articles 300+ social media conversations
Green Industry Case Study
RESULTS AFTER 2 YEARS
0
500
1000
1500
2000
2500
2009 2010 2011
Google Organic Traffic
0
100
200
300
400
500
600
2009 2010 2011
Social Media Following
0
20
40
60
80
2009 2010 2011
Leads from Google Organic
0
5
10
15
20
25
2009 2010 2011
New Customers via Google Organic
Avg Growth of Leads After Inbound Marketing Adoption
Source httpwwwhubspotcomroi
Agenda
9
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
How Do You Get to the Top History of SEO
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Two Sides of SEO
12
On-Page
(Context)
Off-Page
(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
6
Green Industry Case Study
SALES AND MARKETING 2000 ndash 2009 (OUTBOUND)
SALES AND MARKETING 2010 ndash 2012 (INBOUND)
27 blog articles 300+ social media conversations
Green Industry Case Study
RESULTS AFTER 2 YEARS
0
500
1000
1500
2000
2500
2009 2010 2011
Google Organic Traffic
0
100
200
300
400
500
600
2009 2010 2011
Social Media Following
0
20
40
60
80
2009 2010 2011
Leads from Google Organic
0
5
10
15
20
25
2009 2010 2011
New Customers via Google Organic
Avg Growth of Leads After Inbound Marketing Adoption
Source httpwwwhubspotcomroi
Agenda
9
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
How Do You Get to the Top History of SEO
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Two Sides of SEO
12
On-Page
(Context)
Off-Page
(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Green Industry Case Study
RESULTS AFTER 2 YEARS
0
500
1000
1500
2000
2500
2009 2010 2011
Google Organic Traffic
0
100
200
300
400
500
600
2009 2010 2011
Social Media Following
0
20
40
60
80
2009 2010 2011
Leads from Google Organic
0
5
10
15
20
25
2009 2010 2011
New Customers via Google Organic
Avg Growth of Leads After Inbound Marketing Adoption
Source httpwwwhubspotcomroi
Agenda
9
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
How Do You Get to the Top History of SEO
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Two Sides of SEO
12
On-Page
(Context)
Off-Page
(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Avg Growth of Leads After Inbound Marketing Adoption
Source httpwwwhubspotcomroi
Agenda
9
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
How Do You Get to the Top History of SEO
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Two Sides of SEO
12
On-Page
(Context)
Off-Page
(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Agenda
9
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
How Do You Get to the Top History of SEO
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Two Sides of SEO
12
On-Page
(Context)
Off-Page
(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
How Do You Get to the Top History of SEO
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Two Sides of SEO
12
On-Page
(Context)
Off-Page
(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Inbound Marketing
Blog SEO Social Media
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Two Sides of SEO
12
On-Page
(Context)
Off-Page
(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Two Sides of SEO
12
On-Page
(Context)
Off-Page
(Authority)
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
On-Page SEO (Context)
bull Page Title
bull Clean URL
bull Headers
bull Description
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
The Long Tail
The New Marketplace
Keywords
Po
pu
lari
ty
Long Tail
Head
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
15
Optimize Home Page
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
16
Optimize around areas serviced
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
17
Optimize around services provided
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Off-Page SEO (Authority)
bull Recommendations from friends 1 ldquoI know Distinctive Landscapingrdquo
2 ldquoDistinctive Landscaping is the best North
Attleboro Landscaperrdquo
3 New England Grows ldquoDistinctive Landscaping
is the best North Attleboro Landscaperrdquo
bull Links are online recommendations 1 A link wwwredtrucksnet
2 Anchor text the best North Attleboro
Landscaper
3 Link is from the New England Grows
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
19
Real Stories on Generating Links
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
20
Results Inbound Link Growth
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Tips from Marketing Grader
Lessons from 4 million websites
MarketingGradercom
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Agenda
22
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Create Great Content by Blogging
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Blogging Attracts More Links
Source Data from over 1500 small businesses - httphubtmBlogROI
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Blogging Attracts More Visitors
Source Data from over 1500 small businesses - httphubtmBlogROI
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
What to blog about
bull Check your Sent Items folder
bull Write about common
questions from customers
bull Form a thought leadership
committee
bull Write guest blog posts
bull Use top 10 lists
bull Interview an expert (video or
audio)
Flick Photo Cindiann
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Blogging Versus Blogging for New
Customer Generation
Use keyword tool to drive blog topic selection
Configure blog with On-Page SEO in mind
Include target long tail keywords in blog article titles
Think of blog articles as link bait
Think of blog articles as an army of sales people working for you
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
28
Blog on Lawn Dethatching
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
29
Blog on Spring Clean Up
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
30
Blog on Lawn Fertilization
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Agenda
31
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Interact with Digital Influencers
INTERACT WITH DIGITAL INFLUENCERS
Follow them on social media
RT their posts
Comment on their blogs
Write guest blog articles for them
Call and email them
FIND DIGITAL INFLUENCERS
Social Media Influencers in Your Target Area
bull Real Estate Agents
bull Journalists for Local Paper
bull Politicians
bull Restaurants
Social Media Influencers in Your Industry
bull Green Industry Bloggers
bull Green Industry Publications
bull Green Industry Associations
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Interact with Digital Influencers
33
604
Followers
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Interact with Digital Influencers
34
383
Followers
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Interact with Digital Influencers
35
276
Followers
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Interact with Digital Influencers
36
1305
Followers
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Interact with Digital Influencers
37
3152
Followers
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Interact with Digital Influencers
38
200874
Followers
ACTION
Blog once per week
Participate in Social Media 1 hour per week
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Agenda
39
I Introduction to Inbound Marketing
II The Foundation SEO Basics
III Blogging that generates customers
IV Social Media that generates customers
V Converting Visitors to Sales
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Go Beyond ldquoContact Usrdquo
40
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
41
Calls to Action Beyond ldquoContact Usrdquo
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
42
Calls to Action on every page
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
43
Complicated amp Confusing Easy amp Integrated
What is HubSpot
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
44
Inbound Marketing is Mainstream
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
The Big Guys are Behind Inbound Marketing
$65M
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
Our Roots Are in New England
46
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
QUESTIONS
Mark Roberge
VP of Sales HubSpot
markroberge
Jason Scott
President Distinctive Landscaping
red_trucks
![SAN Introduction-02 [v1]](https://static.fdocuments.us/doc/165x107/577cc7bb1a28aba711a1b0ce/san-introduction-02-v1.jpg)
