2011

2011Media Kit2011

Media Kit

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Nephrology News & Issues — 2011

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EDITORIAL ADVISORY BOARDCHAIRMAN

Thomas A. Golper, MD, FACPVanderbilt University Medical Center

VICE CHAIRMANJay B. Wish, MD

University Hospitals of Cleveland

Richard Amerling, MD Beth Israel Medical Center

Matthew J. Arduino, DrPHCenters for Disease Control and Prevention

Joan Arslanian, RN, NPNYHQ-Trude Weishaupt Memorial Satellite Dialysis Center

Satyaki Banejee, MD Louisiana State University Health Sciences Center

Bruce Bartlow, MDDaVita Inc.

Lori Bassindale, RN,BSN,CCTC Astellas Pharma U.S. Inc.

Barbara Bednar, MHA, RN, CNNReliant Renal Care Inc.

Peter G. Blake, MDLondon Health Sciences Centre

Teri Browne, PhD, MSWUniversity of South Carolina

Donna Carlton Casey, BSN, RN, CNN University of Alabama at Birmingham

Jennifer CastilloRenal Patient

Marc Chow, MS Satellite Healthcare, Inc.

Jean Colaneri, RN, MS, CNNAlbany Medical Center Hospital

Danilo B. Concepcion, CCHT, CHT, CBNTSt. Joseph Hospital Renal Center

Jim Curtis, CHTHome Dialysis Plus

Shiela Deziel, RN,CNN Hema Metrics

Tim Dillon, CHTB. Braun Medical Inc.

Lesley Dinwiddie, RN, MSN, FNP, CNNInstitute for Clinical Excellence, Education, and Research

Andrea Easom, MA, MNSc, APN, CS, CNNUniversity of Arkansas for Medical Sciences

David A. Fracalossy, CHT, CBNTLiberty Dialysis

Patricia Franco, MBA, RDHospital of Saint Raphael

Jane Greene, RD, CSR, LDNVanderbilt University Medical Center

George Harper, ME, EdSGeorgia Association of Kidney Patients

Peggy Harum, RD, LDFresenius Medical Care North America

Jerry W. Jackson, MDBaptist Health Systems

Stephanie Johnstone, LCSWFresenius Medical Care North America

Maria Karalis, MBA, RD, LDAbbott Renal Care

Mahesh Krishnan, MDDaVita Inc.

Cindy LaMunyonLiberty Dialysis

Derrick Latos, MDWheeling Renal Care

J. Michael Lazarus, MDFresenius Medical Care North America

Arthur Matas, MDUniversity of Minn. Hospitals and Clinics

David Mendelssohn, MD Humber River Regional Hospital

Anthony MessonaSt. Joseph Hospital Renal Center

Robert Nelson, MD, PhDNational Institutes of Health

John M. Newmann, PhD, MPHHealth Policy Research and Analysis Inc.

Allen R. Nissenson, MDDaVita Inc.

Martin Osinski, MBA, AVANephrology USA – Div of American Medical Consultants, Inc.

Emil Paganini, MDNxStage Medical Inc.

Robert J. Pristave, EsqMcGuireWoods LLP

Robert Provenzano, MDSt. John Hospital Medical Center

James B. Riley Jr., EsqMcGuireWoods LLP

Cynthia Roberts, RN, CNNUniversity of North Carolina, Chapel Hill

Robert J. Rubin, MDGeorgetown University

Wendy Funk Schrag, LMSW, ACSWFresenius Medical Care North America

Richard A. Sherman, MDUMDNJ-Robert Wood Johnson Medical School

Lawrence M. Spergel, MDDialysis Management Medical Group

Theodore Steinman, MDHarvard Medical School

Charlie Thomas, LCSW, ACSWBanner Good Samaritan Medical CenterTransplant Services

Alice Thurston, EsqU.S. Department of Justice

Dennis Todaro, CHTTechnical Consultant

Laura Troidle, PAMilford Hemodialysis/ Renal Research Institute

Gail Wick, MHSA, BSN, RN, CNNRenal Consultant

Diane Wish, RN, MBACenter for Dialysis Care of Cleveland

NEPHROLOGY NEWS & ISSUES is a peer-reviewed news journal that takes a global approach to covering the political, social, and eco-nomic issues surrounding the delivery of dialysis and transplant care. NNI works with its website, NephrOnline, to keep readers up to date on new developments in nephrology.

Market coverage: Renal care team (nephrologists, administrators, nurses, social workers, dietitians, technicians, and other staff)

Established: 1987

Issuance:12 monthly issues, plus annual Renal Resource & Buyer’s Guide

Affiliation: Independent

Published by: Grand View Media Group200 Croft Street, Suite 1Birmingham, AL 35242888.431.2877

Editorial/Advertising sales: Nephrology News & Issues17797 N. Perimeter Drive, Suite D109Scottsdale, AZ 85255866.944.9619

Editorial staff (Scottsdale): Executive Editor: Mark E. NeumannManaging Editor: Thomas Keating866.944.9619

Advertising sales (Scottsdale):VP, Account Services: Phyllis Kehoe480.342.9620; [email protected]

Production (Birmingham):Art Director: Keith Higginbotham205.980.6702; [email protected]


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Medicare’s stepped-up efforts to rein in costs and pay for quality will not only force renal providers to change the way they offer care, it will have a ripple effect on product manufacturers, pharmaceu-tical companies, and service providers. They need reliable information to help them stay ahead of the curve.

Nephrology News & Issues magazine, and NephrOnline, our news website, have been at the forefront of covering the regulatory and political landscape of the End-Stage Renal Disease Program. Backed by a multidisciplinary 50-plus-member Editorial Advisory Board, we are recognized in the renal community as the most respected source of information in our industry.

Entering its 25th year of publishing in 2011, NNI provides tools for dialysis center managers, physicians, and the rest of the mul-tidisciplinary renal team—the nurses, social workers, dietitians,

and technicians—to ensure they are up to date on the latest changes in practice guidelines and treatment protocols. Each day, our editors at NephrOnline report on new regulations, research developments, and Washington politics. Each month, NNI expands on those stories, giving readers the facts they need in order to make important purchasing, management, and patient care decisions. In-depth analysis, peer-reviewed articles, and special sections help us deliver the important news to our readers—the audience you want to reach.

Leading with experienceExecutive Editor Mark E. Neumann, who has been covering

renal care for the past two decades, leads Nephrology News & Issues. A recognized speaker and presenter at national conferenc-es and symposia, Mark works closely with his Editorial Advisory Board members, who believe in NNI’s mission to provide the best forum for the exchange of ideas in renal care.

Unwrapping

A guide to what’s inside

theBundle

Tools to figure out your bottom line

How does it impact home therapies?

Advocacy groups, Industry analysts

offer review, commentary

Get our eNewsletter

three times a week

Sign up at NephrOnline.com

This year, the renal industry needs an effective and accurate news source to help unravel the implications of the new

bundled payment system.

Monthly DepartmentsNNI and NephrOnline recognize that news can come from a variety of sources and impact many different professionals in the industry. Several regular sections appear in each issue, creating targeted advertising opportunities.

NATIONAL NEWSEach month we gather and report the latest information on proposed regulations, new government studies, legislative initiatives, and other news stories that impact the day-to-day operations of the dialysis clinic and transplant center.

BUSINESS NEWS This section provides readers with the latest information on acquisitions, mergers, legal deci-sions, and company financial forecasts. Monthly features include “Taking Stock” and “Stocks in the News.”

CLINICAL NEWS Clinicians and members of the renal care team get up-to-date news on the latest drug trials, research awards, and national health care trends.

DIABETES WATCH Diabetes is the number one cause of kidney failure in the United States. NNI began this monthly column in 2002, covering the latest research, news, and prevention information for diabetics and those treating people who suffer with the disease.

Quarterly ColumnsThe renal care field has a diversity of subspecialties. This series of special columns focuses on different aspects of dialysis and transplant care. Ad placement in or adjacent to the articles allows advertisers to further target a specific segment of the renal care industry.

! Home Dialysis Update February, May, August, November ! Nursing Update March, June, September, December ! Nutrition Update January, April, July, October

! Vascular Access Update February, May, August, November ! Transplant Update April, July, October, December ! State of the States January, April, July, October


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Issue Highlights Features

Quarterly ColumnsBonus Conference

Distribution

Closing Dates

State of the States

Home Dialysis Nursing Nutrition Vascular

Access Transplant Ad Space

Ad Material Inserts

JanuaryRenal Politics ’11: The impact of the 113th Congress on renal care

Legal Angle: Impact of the payment bundle on payer contracts

13th International Conference on Dialysis Miami

11/25/10 12/01/10 12/10/10

February Focus on home therapies Managing, planning a vascular clinicAnnual Dialysis ConferenceSouthwest Nephrology ConferencePhoenix

12/27/10 01/03/11 01/10/11

MarchSpring

Products & Services ExtraFocus on physician issues What is the role of CROWNWeb in

the new payment bundle?

Renal Physicians Association annual meetingWashington, D.C.

01/25/11 02/01/11 02/09/11

AprilFocus on the multidisciplinary team

The Renal Business Quarter in Review

American Nephrology Nurses Association annual meetingBoston

02/25/11 03/02/11 03/08/11

2011 Renal Resource and Buyer’s Guide (polybagged with April issue) 02/09/11 02/14/11 02/21/11

May The nurse’s role in vascular access care

The multidisciplinary team’s role in meeting the Conditions for Coverage

National Kidney Foundation Spring Clinicals annual meeting Las Vegas

03/24/11 03/31/11 04/06/11

June Focus on diabetes care Integrating CKD and ESRD care No conferences this month 04/25/11 05/02/11 05/11/11

JulySummer

Products & Services ExtraFocus on renal providers Rankings in renal care: The 10

largest dialysis providersNo conferences this month 05/25/11 06/01/11 06/09/11

August A focus on patient empowerment

The Renal Business Quarter in Review No conferences this month 06/24/11 07/01/11 07/11/11

September Focus on disaster management

How can EMR systems help clinics reach quality improvement goals?

No conferences this month 07/25/11 08/01/11 08/10/11

OctoberFall

Products & Services Extra

Focus on facility management

The top 50 renal transplant centers in the United States

National Renal Administrators Association annual meetingNew Orleans

08/25/11 09/01/11 09/09/11

NovemberInternational renal care How ACO, medical home models

are shaping nephrology practice

American Society of Nephrology/Renal Week 2011Philadelphia

09/23/11 09/30/11 10/10/11

2012 International Renal Care Calendar & Meeting Guide (polybagged with November issue) 07/31/11 09/30/11 n/a

December Year in Review Has the bundle had an impact on dialysis care in 2011? No conferences this month 10/24/11 11/01/11 11/09/11

2011 Editorial

Calendar


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Issue Highlights Features

Quarterly ColumnsBonus Conference

Distribution

Closing Dates

State of the States

Home Dialysis Nursing Nutrition Vascular

Access Transplant Ad Space

Ad Material Inserts

JanuaryRenal Politics ’11: The impact of the 113th Congress on renal care

Legal Angle: Impact of the payment bundle on payer contracts

13th International Conference on Dialysis Miami

11/25/10 12/01/10 12/10/10

February Focus on home therapies Managing, planning a vascular clinicAnnual Dialysis ConferenceSouthwest Nephrology ConferencePhoenix

12/27/10 01/03/11 01/10/11

MarchSpring

Products & Services ExtraFocus on physician issues What is the role of CROWNWeb in

the new payment bundle?

Renal Physicians Association annual meetingWashington, D.C.

01/25/11 02/01/11 02/09/11

AprilFocus on the multidisciplinary team

The Renal Business Quarter in Review

American Nephrology Nurses Association annual meetingBoston

02/25/11 03/02/11 03/08/11

2011 Renal Resource and Buyer’s Guide (polybagged with April issue) 02/09/11 02/14/11 02/21/11

May The nurse’s role in vascular access care

The multidisciplinary team’s role in meeting the Conditions for Coverage

National Kidney Foundation Spring Clinicals annual meeting Las Vegas

03/24/11 03/31/11 04/06/11

June Focus on diabetes care Integrating CKD and ESRD care No conferences this month 04/25/11 05/02/11 05/11/11

JulySummer

Products & Services ExtraFocus on renal providers Rankings in renal care: The 10

largest dialysis providersNo conferences this month 05/25/11 06/01/11 06/09/11

August A focus on patient empowerment

The Renal Business Quarter in Review No conferences this month 06/24/11 07/01/11 07/11/11

September Focus on disaster management

How can EMR systems help clinics reach quality improvement goals?

No conferences this month 07/25/11 08/01/11 08/10/11

OctoberFall


Focus on facility management

The top 50 renal transplant centers in the United States

National Renal Administrators Association annual meetingNew Orleans

08/25/11 09/01/11 09/09/11

NovemberInternational renal care How ACO, medical home models

are shaping nephrology practice

American Society of Nephrology/Renal Week 2011Philadelphia

09/23/11 09/30/11 10/10/11

2012 International Renal Care Calendar & Meeting Guide (polybagged with November issue) 07/31/11 09/30/11 n/a

December Year in Review Has the bundle had an impact on dialysis care in 2011? No conferences this month 10/24/11 11/01/11 11/09/11


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www.nephronline.com July 2010 Nephrology News & Issues 57

Index of Advertisers

Genzyme, a global health care company, delivers innova-tive biotechnolo-gy products and services in thera-peutics, surgery, and diagnostic areas. Genzyme is the manufacturer of Renvela® (sevelamer carbonate), and Hectorol® (doxercalciferol capsules and injec-tion). Genzyme is a leader in health care awareness and edu-cation for health care professionals and patients worldwide.

For more information visit www.genzyme.com or call medical information at 800.847.0069


Citrate chelates calcium ions and therefore inhibits coagulation, acting as an anticoagulant.

CitraPureCitricAcid Concentrate

The new standard in dialysis concentrate

Designed for use with all your hemo patients!Priced for use with all your hemo patients!Available in both liquid and dry acid concentrate!Available in 45X, 36.83X and 35X dilution ratios!

Call: 8004493353Dialysis Products

website: www.rockwellmed.com

®

DVA Laboratory Servicessm is a spe-cialty lab offering an extensive test menu, tools and resources to assist nephrologists in managing their patients, through-out all stages of

Chronic Kidney Disease. We provide quality on-time, accu-rate results to help you effectively manage your renal patients. Our software application, Falcon LabTM connects the physician’s office or dialysis facility with the laboratory for ultimate efficiency. This web-based system solution is user-friendly, interface capable with clinical systems and is accessible from any computer, anytime, anywhere. For additional information, visit www.dvalab.com.

DaVita Inc., a Fortune 500® company, DaVita Inc., a Fortune 500® company, is a leading provider of kidney care in the United States, delivering dialysis services and education to patients with chronic kidney failure and end stage renal disease. As of March 31, 2010, DaVita operated or provided administrative services at 1,544 outpatient dialysis facilities, serving approximately 119,000 patients. DaVita develops, participates in and donates to numerous programs dedicated to transforming communities and creating positive, sus-tainable change for children, families and our environment. The company’s leadership development initiatives and corporate social responsibility efforts have been recognized by Fortune, Modern Healthcare, Newsweek and WorldBlu, among others. For more infor-mation, please visit www.davita.com.

B. Braun Medical Inc. has available from stock Diacap Polysulfone® Low Flux and High Flux dialyzers for hemodialysis. These low flux and high flux dialyz-ers are a further development of the proven polysul-fone technology and are manufactured by B. Braun in a specially designed pro-duction facility. The Diacap Polysulfone dialyzers are Gamma sterilized and are available in seven sizes. For more information, contact the Renal Therapies Division at 800.848.2066

Ads_NNI0710.indd 57 6/16/10 11:22:21 AM

Special NNI Advertising Sections

Products & Services EXTRAPublished three times a year—March, July, and October—the Products & Services EXTRA section allows advertisers to feature a specific product or service in a format similar to a tra-ditional four-color product release.

! EXTRA lead-generating opportunities ! EXTRA creative control ! EXTRA exposure in a cost-efficient format

Renal Showcase ! Showcase your company, product,

or service and reach more than 26,000 renal care professionals every month.

! A cost-effective way to maintain a monthly presence in a regularly fea-tured section of NNI.

Professional RecruitmentWhether it’s a company display ad, multiple job listings, or a single job posting, recruit-ment advertising in NNI and on NephrOnline guarantees a select audience of qualified candidates.

For additional information on these opportunities, contact Phyllis Kehoe (480.342.9620, [email protected])

PHYSICIANS ............................................ 10,839 ! Nephrologist ............................................. 10,746 ! Transplant Surgeon ........................................ 39 ! Vascular Surgeon .............................................. 6 ! Internist ............................................................. 18 ! Other Physician ............................................... 84

ALLIED MEDICAL & NURSING .... 3,027

! Physician Assistant ...................................... 219 ! Nurse Practitioner ........................................ 377 ! Nephrology Nurse ..................................... 2,229 ! Other Nurse .................................................... 202

ADMINISTRATIVE .............................. 2,062

! Administrator/Manager ......................... 1,461 ! Medical Director ........................................... 156 ! Nurse Administrator .................................... 295 ! Transplant Administrator ............................ 21 ! Facility Board/Owner .................................... 55 ! Chief Renal Technician ................................. 74

STAFF ........................................................ 7,463 ! Renal Dietitian ........................................... 2,057 ! Renal Technician ...................................... 1,686 ! Social Worker ............................................. 1,382 ! Transplant Coordinator .......................... 2,329 ! Laboratory Director ......................................... 9

OTHER .......................................................3,055 ! Library ................................................................ 81 ! Patient ............................................................... 202 ! Network Director ............................................ 18 ! Government Official ...................................... 31 ! Other ............................................................. 2,723

TOTAL .................................................... 26,500

*Category grouping totals based on June 2010 BPA statement. **Subheading totals based on publisher’s own data May 2010.

Physician

Allied Medical & Nursing

Administrative

Staff

Other

***

Circulation


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! To send files, simply drag and drop the files you wish to send into the NNI folder or click “Put Files” and choose the files you wish to upload (using Fetch on a Macintosh or WS_FTP on a PC). Both are downloadable from www.download.com. If files are extremely large, please compress using an application such as Stuffit Deluxe.

! After uploading files, e-mail [email protected] to confirm that your files have been uploaded. Include your phone number and the name of your files in the e-mail.

! Direct any questions regarding file transfer to Keith Higginbotham at 205.980.6702, 1.888.431.2877 x6702, or [email protected].

1. Full page (trim): 8.125 x 10.875 Live area: 7.125 x 10.25 Bleed: 8.375 x 11.125

2. 2/3 page Live area: 4.75 x 9.5 Bleed: 5.25 x 11.125

3. 1/2 page—horizontal Live area: 7.125 x 4.875 Bleed: 8.375 x 5.5

4. 1/3 page—vertical Ad size: 2.25 x 9.5

5. 1/2 page—island Live area: 4.75 x 7 Bleed: 5.25 x 7.625

6. 1/4 page Ad size: 3.5 x 4.75

7. 1/2 page—vertical Live area: 3.5 x 9.5 Bleed: 4 x 11.125

8. 1/6 page Ad size: 2.25 x 4.75

9. 1/3 page—square Ad size: 4.75 x 4.75

Live Area

Bleed

Page

Trim Area

Print Ad Sizing and Media Requirements

1 2

3

45

6

7

8 9

Media Requirements ! All ads must be accompanied by a four-color press proof. If no

press proof is sent, Grand View Media Group assumes no responsi-bility for errors in the printed ad.

! GVMG prefers ads to be sent in a high resolution PDF (in Acrobat, save as press-quality PDF and in other programs set the resolution at 300 dpi).

! GVMG accepts ads built in Quark Xpress for Macintosh, Adobe Photoshop, Adobe Illustrator and Adobe InDesign.

! Ads built in other programs (e.g., Microsoft Publisher, Adobe Freehand, Corel Draw, Adobe Pagemaker, etc.) can be accepted only if submitted in high-resolution TIFF, EPS or PDF formats.

! If sending material for an ad to be created by GVMG, the adver-tiser must provide all text, photos and other graphics necessary for the construction of the ad. GVMG does not possess a library of photos to be used in ad construction.

! Artwork for ads may be taken from a website only if the ad is 1⁄4-page or smaller. 1⁄3-page, 1⁄2-page and full-page ads may not be built using images from a website.

! All graphic images should be saved at a resolution of 300 dpi or

Grand View Media’s FTP site:

! Host: ftp.grandviewmedia.com

! Username: nniftp

! Password: Dialysis1

higher. A lower resolution will result in a blurred image in the ad. ! All necessary artwork and fonts must be submitted with the ad.

Failure to include graphics may result in a loss of quality in the fin-ished ad. Failure to include fonts may result in loss of text, or font substitution at the publisher’s discretion. GVMG cannot accept PC fonts and may have to substitute fonts if PC fonts are provided.

! We recommend that website addresses appearing on advertise-ments include the full website address path, including the “www.” Example: www.nephronline.com.

! Ads must be built to the correct size specifications. Oversized or undersized ads will be adjusted to fit the ad space purchased.

! Ads or ad materials may be provided on CD-ROM, e-mailed to [email protected] (if the ad is 2 MB or small-er) or placed on the GVMG ftp site (if the ad is larger than 2 MB).

! All media should be labeled with publication name, issue date, agency name, phone number, list of contents, advertiser name, contact person (name and phone number), vendor name, file name/number, and a printout of the directories on the disk.


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2011 Print Rate Card

AD SALESPhyllis [email protected]: 480.342.9620

INSERTION ORDERSMortesha [email protected]: 205.408.3797 AD MATERIALKeith [email protected]: 205.980.6702

BLACK & WHITE RATES* 1x 3x 6x 12xFull page $3,525 $3,420 $3,145 $2,7552/3 page $2,925 $2,835 $2,605 $2,290 1/2 page - island $2,495 $2,420 $2,230 $1,9551/2 page $2,325 $2,255 $2,080 $1,825 1/3 page $1,460 $1,415 $1,310 $1,1551/4 page $1,370 $1,335 $1,230 $1,085 1/6 page $1,120 $1,080 $1,000 $885

Full page only: 24x 36x 48x $2,670 $2,585 $2,510 60x 72x 84x $2,420 $2,340 $2,255*NNI and 2011 Renal Resource & Buyer’s Guide

COLOR RATESStandard color $575Matched color $6803 or 4 color $1,4655 color $2,175 PREMIUM POSITIONS Cover 4 25%Cover 3 15%Cover 2 25%Center Spread 20%Opp T of C 20%Other guaranteed positions 10%

FURNISHED INSERTS Pages Cost 2 2.5x earned rate 4 4.5x earned rate Other Call for quote

CLOSING DATESIssue Space Materials Inserts January 11/25 12/01 12/10February 12/27 1/03 1/10March 1/25 2/01 2/09April 2/25 3/2 3/08Buyer’s Guide 2/9 2/14 2/21 May 3/24 3/31 4/06June 4/25 5/2 5/11July 5/25 6/01 6/09August 6/24 7/1 7/11September 7/25 8/01 8/10October 8/25 9/01 9/09November 9/23 9/30 10/10Calendar 7/31 9/30 -- December 10/24 11/1 11/09

2011 Renal Resource and Buyer’s Guide

Put your company listing in the hands of more than 26,000 renal professionals with this compre-hensive, current reference for deci-sion makers seeking suppliers of products and services for use in their practice or clinic. Bonus dis-tribution at key 2011 conferences. Regular NNI rates apply.

(polybagged and mailed with NNI’s April issue)

2012 International Renal Care Calendar & Meetings Guide

This 12-month wall calendar—featur-ing a full-page, four-color ad opposite each month—provides detailed information on international and regional meetings of inter-est to renal caregivers in an easy-to-read format. Key dates, locations, and contact information ensures prominent placement in clinics and offices, where buying decisions are made. Bonus distribution at the 2011 Renal

Week/American Society of Nephrology meeting and key 2012 confer-ences. Cost/position: $4,990 (gross).

(polybagged and mailed with NNI’s November issue)

NNI Special Supplements

Also available: ! Cover tips ! Outserts ! Custom supplements

International Renal Care Calendar & Meetings Guide

2012

Special Supplement to

NephrOnline.com — 2011

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Complementing NNI as a resource for the renal community, NephrOnline gathers the latest news each day and delivers it to the online user’s virtual doorstep—a daily dose of information on legislation, regulations, business developments, and new research in the dialysis and transplant field. Through weekly blogs, the website also provides an interactive forum for the renal community to exchange ideas about new approaches to care.

NephrOnline viewer traffic has grown significantly over the past year, with a 28% increase in page views, and a 41% increase in both unique visitors and total visits.*

Leaderboard AdSize: 728x90 pixels. Ad can be stationary or dynam-ic (animated); changes with each page click in a defined rotation. Limited to five advertisers/month to ensure maximum exposure. Cost: $1,000/month

Rectangle AdSize: 180x150 pixels. Ad appears on right side of page, can be stationary or dynamic (animated.) Bottom ad rotates to top weekly. Five positions available. Cost: $750/month

Average Monthly Traffic: July YTD*

Unique visitors

Visits

Page views

All numbers represented are thousands (000).


*Data source: Google Analytics

Increased traffic means increased exposure for your Web ads on

NephrOnline!


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NephrOnline eNews serves as a three-times-weekly newspaper, providing up-to-the-minute news for the renal sector. eNews sponsorship is available, with a large banner ad at the top of each newsletter that places your message next to articles about company acquisitions, newly-passed legislation and regulations, and more, as well as featured blogs and expert perspectives.

eNews

Banner Ad—$1,500/month Size: 590x80 [no flash or animation]. Three weekly eNews edi-tions are available for sponsorship:

! Monday (Week in Review) ! Tuesday ! Thursday

Each sponsored edition features your ad every week in the month(s) purchased.Cost per edition: $1,500/month (Pricing for multiple eNews editions is available upon request)

Custom eBlasts Target all or any segment of the NephrOnline eNews distribu-tion with your product or company message.* Submit your fin-ished design, or let us help you create an eye-catching mailing.Cost: $350/1,000 addresses*Minimum buy: $1,000


eNews Distribution

PHYSICIANS ............................................... 2,945 ! Nephrologist ............................................... 2,826 ! Transplant Surgeon ........................................ 24 ! Vascular Surgeon ............................................ 11 ! Internist ............................................................. 20 ! Other Physician ............................................... 64

ALLIED MEDICAL & NURSING .... 2,366

! Physician Assistant ...................................... 127 ! Nurse Practitioner ........................................ 262 ! Nephrology Nurse ..................................... 1,750 ! Other Nurse .................................................... 227

ADMINISTRATIVE .............................. 1,808

! Administrator ............................................ 1,298 ! Medical Director ............................................. 88 ! Transplant Administrator ............................ 13 ! Facility Board/Owner .................................... 40 ! Chief Technician ............................................. 55 ! Laboratory Director ....................................... 11 ! Other Administrator ................................... 303

STAFF ........................................................ 3,726 ! Dietitian ....................................................... 1,318 ! Technician ....................................................... 462 ! Social Worker ................................................. 973 ! Transplant Coordinator ..............................973

OTHER .......................................................1,047

! Librarian ............................................................ 44 ! Patient ............................................................... 166

! Network Director ............................................ 23 ! Government Official ...................................... 27 ! Other ................................................................. 787

Occupation not specified ................ 1,011 TOTAL .................................................... 12,903

*Totals based on publisher’s own data August 2010.

Physician

Allied Medical & Nursing

Administrative

Staff

Other

Occupation not specified


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Webinars

Sending digital media files

! Digital media files should be created according to the stated digital media requirements, making them small enough to easily transfer via e-mail. Website ads and accompanying links should be e-mailed to Rebecca Zumoff ([email protected]), while eNews ads and accompanying links should be e-mailed to Mary Beth Timmerman ([email protected]).

Digital Media Requirements ! File size: no larger than 20k for .jpg or .gif formats and 30k for

.swf format, at a resolution of 72 dpi. ! File formats: animated .gif or jpg and Flash .swf files are accept-

able. (No animated .gifs or Flash .swf files permitted in eNews). ! Banner sizes: website dimensions are 728x90 pixels and 180x150

pixels; eNews dimensions are 468x60 pixels. ! For additional information, contact Phyllis Kehoe at

480.342.9620, or [email protected].

Conferences can be time consuming and expensive for attendees, and grueling for organizers and speakers. But NNI webinars offer renal profes-sionals all the value of a conference at a fraction of the expense—a fast and cost-effective way to bring people together to talk about the finer points of the industry. And they’re popular. In the past year, NNI webinars attracted nearly 5,000 registrants—all potential sales leads for the companies that sponsored them. Recent topics included the ESRD payment bundle, home dialysis, and vascular access management. And NNI has several webinars planned for 2011, so don’t miss out!

Sponorship opportunities availableContact Phyllis Kehoe for information at 480.342.9620, or [email protected].

Presented by

Homeward Bound Can home dialysis survive inthe bundled payment era?

Register today at www.NNIwebinar.com

Date: Wednesday, Oct. 21

Time: 3 pm EDT

SPONSORED BY

Join us from your officeor home for a

free webinar on the new bundled

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home dialysis care

Date: Wednesday, May 19Time: 3 pm EDTRegister today at www.nephronline.com/webinar

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Join us from your office or home for a free webinar Optimal vascular access is an ongoing challenge for dialysis care professionals. In this one-hour presentation, we identify the problems created by inadequate access care, and ask experts in the field to offer new strategies for improving access management.

Vascular Access Management in the U.S.Current Challenges and the Potential for Improvement

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The Nephrology News & Issues team

Mark E. Neumann, Thomas Keating, Rebecca Zumoff, Phyllis Kehoe, Keith Higginbotham ,

www.nephronline.com

Congress OKs second reprieve

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Health carereform and the

ESRD program

Look for coverage of

the ANNA meeting at

www.nephronline.com

VG G R A N D V IE W M E D IA G R O U P

Which direction is right for

vascular accesssurveillance?A debate.

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OIG looking at DaVita’s JV arrangements

Former NKF president Saulo Klahr dies at 74

U.S. Renal finalizes deal with DCA

Plus: 16th AnnualDialysis Provider Ranking

How will the bundle CHANGE

the renal landscape?

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EMPOWERMENT:

Results from Affymax EPO trial for CKD sends stock plunging

Cincinnati group tracking access outcomes

Social workers and new transplant center rules

OVERCOMING THE OBSTACLES

OF KIDNEY DISEASE

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NNI relies on renal professionals and industry leaders to help us keep our readers up to date on changes and trends in the field. The result is a forum for the exchange of professional perspectives on important political, economic, social, scientific, and technical developments in renal care. The views and opinions of your com-pany or your agency’s clients can be part of NNI’s editorial mix each month.

NNI welcomes the following types of editorial submissions:

! Clinical report on new technology or techniques ! Professional presentation from a seminar, symposium, or sci-entific meeting

! Experience from a clinic, practice, or renal professional in the use of a company’s product or service

! Editorial comment or opinion on current issues ! Letter to the Editor

Editorial submissions: Getting the industry viewpoint Articles on topics pertinent to the renal care industry should be

submitted to NNI, accompanied by a letter describing the editorial content. All article submissions will undergo peer review by NNI’s Editorial Advisory Board.

Manuscripts will not be accepted if they may be construed to be commercial, i.e., advancing the products or services of a specific manufacturer, supplier, or vendor. If in doubt about the suitability of an idea or article, please consult NNI’s editorial staff.

Articles are accepted for publication on condition that they are contributed exclusively to NNI. Receipt of manuscripts will be acknowledged as soon as possible, with every effort made to advise contributors of their submission’s status within 60 days of receipt. Manuscripts must be computer-generated and electronic submis-sion is encouraged.

NNI reserves the right to edit all reader contributions for clarity and length. Minor changes such as punctuation, spelling, gram-mar, or syntax will be made at the discretion of the editorial staff. Substantive changes will be discussed with the author prior to publication.

2011

Documents

Transcript of 2011