2011 Volume 2 Issue 3 - gam® mag - May/June 2011

May/June 2011

Volume 2, Issue 3

gam®|mag

2011 May/June

gam|mag is our bi-monthly newsletter, combing functionality with fresh design.

gam|mag DirectorDawn Gardner

DesignersDawn GardnerAngela Light

Follow us on Facebook: gam

Follow us on Twitter: gfxandmkt

Phone: 703.450.4121Fax: 703-450-5311www.graphicsandmarketing.com

green

Find the 10 page 19

Case Study: Dulles Golf page 13

Operation Homefront page 14-15

Signage page 17-18

gam green page 4-5

Workpage 3 Slow Selling: A New Erapage 3 Get the Right Things Done

Healthpage 6 Lose Weight, Sleep Morepage 6 Tomato Juice Protects Bonespage 6 Healthy Cooking With Nonstick Cookwearpage 7 New Rule Will Save Lives In Rollover Crashespage 7 Broken CFLs Can Release Mercury Vapor

Newspage 8 NHL Captains Choose Their All-Star Hockey Playerspage 8 NFL, NLB Adopt Concussion Policiespage 8 U.S. Soccer Moves Up, Goes Big Timepage 9 Lenders Use Different Credit Scorespage 9 Business Turns Phones Into Cash Registers

Technologypage 10 Toshiba Tosses the 3-D TV Glassespage 10 The Peel Gives Apple Devices Easy Way To Control TVpage 12 Cybersecurity Without Passwordspage 12 Gam Game

Book Reviewpage 18

gam dictionarypage 18

CONTENTS

3gam®|mag May/June 2011

www.graphicsandmarketing.com

work health news technologywork

Get theRIGHT Things Done

Slow Selling:A New Era

Managers, supervisors and many kinds of workers do the same types of work the company president does: plan, organize, integrate and motivate. How can you do all of that with so many demands on your time that add little, if anything, to your productivity?

Handling recurrent crises is a big time consumer. A recurrent crisis could actually be a failure to plan. Knowing the problem will arise again, you can take steps to prevent it or reduce it to a routine that others can handle.

Dealing with problems before they become serious could be illustrated by the boiled frog parable. That is: If you put a frog into hot water, it will jump out. If you put the frog into cold water and gradually heat it, the frog will adjust to the temperature until it’s too late. Your own “frog” could die if you see a problem gradually increasing and do nothing until it boils over. In a well-run organization, there are few crises. Most problems are anticipated and dealt with in advance.

Lack of organization is a big time waster, and that is especially true of meetings. Someone once said, “One either works or one meets, but cannot do both at the same time.” If you must call a meeting, have a planned agenda, keep the discussion on track; promote participation and group discussion. Then promptly follow up.

Be more effective, set aside uninterrupted time for significant tasks and have smart meetings. Get the right things done.

The era of slow selling. The experts at Inc. magazine saymore-patient sales practices are the way of the future. Some companies are avoiding high-pressure sales tactics and using techniques that shift the burden over to the buyer.

The companies have decided that letting customers control the buying process is the best way to prevent buyer’s remorse and returns. Instead of feeling pressured, time, tools and information are lavished on the customer. Buyers are relaxed and unhurried when making the buying decision at their own pace. While the companies used in these examples are Web based, their deliberate style of slow selling includes ideas that could be used in other types of businesses.

One seller of eyeglasses removes the pressure of choosing frames by using technology, instead of a salesperson standing by. The customer uploads his or her photo to a website, where they can take as much time as they like to see how they look in any of the eyeglass frames.

The Kaplan Commitment program ensures that students make an informed decision before paying for school. Kaplan lets them enroll in classes for over a month and determine if the courses are the right fit to meet their needs.

The slow selling trend is designed to reduce the costs of post-purchase regret and returns, customer service time, negative feedback and loss of future sales.

Getting a customer to buy takes more time, but the technique empowers the customer to contemplate, choose and commit. According to Inc. advisors, the lifetime value of a customer is defined not by how much he or she buys, but by how strongly he or she attaches to and defends a brand choice.

For the Web savvy shopper, the more perfect alignment of information means the responsibility is now theirs to be satisfied. If customers are treated with patience and the reins of the sales process are handed over to them, they will take care of the rest.

2011 May/June gam®|mag 4

COOL FACT: A well managed forest, used and replanted, absorbs more carbon dioxide than a mature forest consisting of older trees.

COOL FACT: Each ton (2000 pounds) of recycled paper can save 17 trees, 380 gallons of oil, three cubic yards of landfill space, 4000 kilowatts of energy, and 7000 gallons of water. This represents a 64% energy savings, a 58% water savings, and 60 pounds less of air pollution!

C 75, M5, Y100, K0—this is green; the combination of ink colors that make green on the printed page. Just like many other words in our language green has other meanings. You could be: not fully seasoned, experienced, or covered in foliage, or not fired, as bricks or pottery and be called “green,”—or green could be referring to environmentally sound or beneficial.

At gam, we are constantly striving to grow and offer our customers superior products along with the best service possible. We also know the importance of being “green” (the environmentally sound or beneficial definition). Our gam green practices have been in place for a while and we are always looking for new ways to be greener.

PAPERGam recycles over 24 tons of paper a year.

Recycled paper products are renewable which means that their life cycle can be extended. Prolonging the fibre life and reusing the fibres creates an environmental benefit and reduces waste in the bargain.

When considering your recycled paper, you should consider its full life cycle. Recycled fibres do wear out and virgin fibre is always required to make recycled paper. But by keeping waste paper in the cycle, we ensure fibers remain available for re-manufacture and lessen the amount of new fibre needed.

All of the newsletters we print are printed using environmentally friendly papers, such as recycled and eucalyptus. It’s important to us to offer you the highest quality while still being responsible and “green.”

At gam we’re always looking for new environmentally sustained resources. Besides recycled paper, there are some interesting alternatives to the

traditional wood pulp paper. One of the most promising is Eucalyptus paper.

Eucalyptus is the world’s most widely planted hardwood species and

May/June 2011 gam®|mag 5

COOL FACT: Eucalyptus is among the fastest growing hardwood trees in the world, and is grown in more than 90 countries and represents 8 percent of all planted forests.

COOL FACT: In 2003, global Eucalyptus pulp demand was 8 million tons and it represented 40 percent of the world’s hardwood pulp market.Eucalyptus remains the top choice for wood, fiber and energy.

green

it is prized globally for its excellence in paper and energy production. The trees grow faster than any other hardwoods and will even grow on upland landscapes, which reduces pressure on environmentally sensitive areas.

The fibre length of Eucalyptus is short and uniform with a low coarseness compared to other commonly used paper-producing hardwoods. This low coarseness is important for high quality coated papers. The fibres are also slender and thick walled which lends itself to a uniform paper formation and high opacity.

EQUIPMENTWe are constantly investing and upgrading our equipment. Technology is outdated quickly; we at gam pride ourselves in the fact that our equipment is cutting edge, energy efficient and environmentally friendly.

DIGITAL PRESSOur Ricoh Digital Presses are extremely energy efficient. Along with the energy efficiency, the digital press avoids the film and chemicals of the traditional printing process. These two factors allow less of a “carbon footprint” on the environment. With the flexibility and conveniences of the digital press, printing can be done on demand, reducing the waste of throwing away outdated materials.

COOL FACT: Ricoh operates a dedicated ‘Green Centre’, where old machines are re-commissioned and recycled in line with WEEE Directive guidelines and accredited with ISO14001:2004 for environmental management.

UV COATEROur newest addition, the coater uses light instead of heat to dry the liquid finishes, which avoids the release of gases into the environment. The energy required for the drying process is significantly less —allowing a smaller carbon footprint for production.

Gam employees have desk-side recycling bins and we have a company wide recycling program for all printer ink cartridges. We even provide assistance to a few customers in their paper recycling efforts. These are just some of things we do to be “green.” If you have questions or want to talk with us about using more green materials in your marketing, please call and we will be happy to discuss the gam green with you.

6 gam®|mag 2011 May/June

Lose Weight, Sleep MoreDiet and exercise are important when you want to lose weight, but unless you get a good night’s rest, pounds are likely to stay where they are.

One study found that overweight adults lost 55 percent less fat when they got 5 1/2 hours of sleep a night compared to adults who slept 8 1/2 hours. And the sleep restricted group lost more muscle mass, which slows metabolism.

David Rapoport, MD, associate professor and director of the Sleep Medicine Program at the New York University School of Medicine, says doctors have long known that hormones are affected by sleep. It wasn’t until recently that appetite and the influence of leptin and ghrelin entered the picture. Doctors found that both can influence our appetite. And studies show that production of leptin and ghrelin are influenced by how much we sleep. If leptin and ghrelin are at low levels, a person will feel more hungry throughout the following day and will eat more.

Health in the News

Healthy Cooking With Nonstick CookwearSome time ago, there were concerns about the PFOA acid in nonstick cookwear. But today’s pans have only trace amounts of the chemical.

The Environmental Protection Agency (EPA) says routine use of nonstick cookwear poses no concern. And the Food and Drug Administration (FDA) says it has no warnings about nonstick cookwear made here or imported. Very high heat can still release a trace of PFOA.

Some advice:• Don’t heat an empty pan or overheat a pan while cooking. If you want to fry meat at a high

temperature, use a cast iron or aluminum frying pan.• Don’t put nonstick cookware in an oven heated over 500 degrees.• Use plastic or wood utensils to avoid scratching your pans.• Dispose of nonstick cookwear that is chipped or has coating worn off.• Buy medium or heavy weight pans. They take longer to heat up and are less likely to chip.

At Weill Cornell Medical Center, they say nonstick coating risks are slight when compared to other dangers, such as foodborne illness, lacerations from knives, burns from hot oil, and loose clothing that can catch on fire.

Tomato Juice Protects BonesA new study shows that lycopene, a substance that makes tomatoes and other fruits red, reduces the bone resorption linked to osteoporosis.

At the University of Toronto's Calcium Research Laboratory, researchers say lycopene from tomatoes has previously been shown to have a protective effect on bones. Their new finding suggests that lycopene can be used as a natural complementary or alternative supple-ment for the reduction of bone absorp-tion. It is especially recommended for women who are age 50 or more.

The doctors say it's possible that drinking a couple of glasses of tomato juice a day could keep osteoporosis away. Other foods with high levels of lycopene include pink grapefruit, wa-termelon and guava. Among prepared foods, spaghetti sauce, tomato sauce and paste, and ketchup are loaded with lycopene.



health

work news technology

Speaking of SafetyBroken CFLs Can Release Mercury VaporThey need to be disposed of properly Compact Fluorescent Lights are more than twice as energy efficient as traditional light bulbs. They are gaining market share as the congressionally mandated phase-out of incandescent lights begins in January 2012.

California began the phase-out this January. The curly-shaped CFLs are known to pose some risks when they break. Now the Environmental Protection Agency has issued new guidelines for their safe disposal. They contain a small amount of mercury, which can be released as vapor. It poses potential health risks if the bulb is broken, warns the EPA.

Mercury exposure peaks in the first five minutes of breakage. Here’s what to do when a CFL breaks:

Before cleanup• Have people and pets leave the room.• Air out the room for five to 10 minutes by opening a window or door to the

outside environment.• Shut off the central forced air heating or air conditioning system.• Collect materials needed to clean up broken bulbs.

During the cleanup• Be thorough in collecting broken glass and visible powder.• Place cleanup materials in a sealable container.

After the cleanup• Promptly place all bulb debris and cleanup materials outdoors in a trash

container or in a protected area until they can be disposed of properly.• For several hours, continue to air out the room where the bulb was broken and

leave the heating or air conditioning system shut off. Adults are unlikely to be harmed by the 4 milligrams of mercury in a CFL, but it’s best to be on the safe side.

About 72 percent of U.S. households use at least one CFL. Some 27 percent use at least one light-emitting diode. LEDs do not contain mercury, are dimmable and last much longer than CFLs, but they cost much more. For hard-to-reach light fixtures, an LED is a good choice, though more expensive. You won’t have to climb a ladder as often to remove the light globe, and you can dim the light.

New Rule Will Save Lives In Rollover CrashesPassenger vehicles, including cars and light trucks, will have to prevent occupants from going through the side windows during a rollover, even those who are not wearing seat belts, according to new rules by the National Highway Traffic Safety Administration.

Some SUVs already have rollover-sensing side airbags that deploy instantly in the event of a rollover and stay open for a few seconds to keep occupants from being thrown through the windows. When fully implemented by model year 2018, the new rule will prevent an average of 373 deaths and 476 serious injuries every year. The new rule will be phased in beginning in 2013.

The government doesn’t specify how carmakers should carry out the protective measures, but side-sensing airbags are probably the improvement of choice. The new airbags would be larger, more robust and designed to inflate in both side impact crashes and rollovers. The highway administration says carmakers could also use advanced safety glass in the windows.


NHL Captains Choose Their All-Star Hockey PlayersThe National Hockey League had a great idea. After naming their all-

star players, they let team captains choose which ones they wanted to be on their teams for the All-Star Game at Raleigh N.C. It was like

choosing a fantasy hockey team. Detroit Red Wings defenseman Nick-las Lidstrom and Carolina Hurricanes forward Eric Stall were selected as captains. They got to pick their teammates on the Friday before the big game.

Red Wings general manager Ken Holland suggested that Lidstrom build his team with defenders, because that position wins games. Lidstrom himself has been named the NHL’s best defender six times, and he has won four Stanley Cup trophies. Eric Stall had a unique problem. His brother, Marc, was a New York Rangers defenseman and

was chosen as one of the All Star players. Stall said, “I’ve had a lot of pressure from my mom telling me to make sure I pick Marc.”

SportsSNIPPETS

NFL, NLB Adopt Concussion PoliciesMajor League Baseball and the National Football League will operate under new approaches to dealing with concussions. The players associations say the new policy includes a seven-day disabled list for players aimed at allowing concussions to clear and preventing premature returns.

The new policy includes ways to assess player and umpire concussions and when to clear them to return. Mandatory baseline neurological testing will be required for all players in the major and minor leagues. The tests are done before concussions and used as a basis to compare afterward. Eight Major League Baseball players went on the disabled list with concussions last year.

In the first eight weeks of NFL play last season, 154 concussions occurred during games and practices, according to the Associated Press. Next season,

the NFL will use standardized sideline procedures to assess whether players have suffered concussions and should be removed from the game or practice.

U.S. Soccer Moves Up, Goes Big TimeNearly 78,000 soccer fans filled New Jersey’s new Meadowlands Stadium in late March for a game against Argentina and its superstar, Lionel Messi. The game was one more example of how U.S. Soccer is more willing and able to schedule top opponents on home soil than ever before. The U.S. hosted Brazil last August and is slated to meet reigning World Cup champion Spain in Foxborough, Mass., on June 4. U.S. Soccer president Sunil Gulati says big name teams are “willing to play us because we are better.” Coach Bob Bradley says playing “hard games” is a cornerstone of his strategy to acquaint players with teams they’ll see at a World Cup.



newswork health news technology

MoneyTalk Business Turns Phones Into Cash RegistersNow your smartphone can be your cash register. Thousands of entrepreneurs are using simple credit-card payment devices that plug into the top of a smartphone to allow merchants to swipe and read a credit card. Examples of businesses using the device, offered by Bloomberg Businessweek, include a restaurant supplier who delivers on weekends, veterinarians and plumbing-and-heat-ing technicians making house calls, and a sidewalk artist selling books in New York’s Washington Square.

The device is like a hand-held cash register ready on demand. Payments by smartphone credit-card readers will total $11 billion this year and are predicted to reach $55 billion by 2015, according to researcher Aite Group.

One maker, The Square, launched by Twitter co-founder Jack Dorsey, is said to be adding 60,000 new accounts each month. Intuit offers its free GoPayment card swiper free to the 4 million small businesses that use its accounting software, QuickBooks. Veriphone has a similar system for swiping credit cards. Most companies give merchants a free or inexpensive app and a card reader that plugs into a handset. Customers swipe a card, sign the touchscreen with a finger or stylus, then get an email receipt.

The service costs merchants 15 cents to 20 cents per transaction plus 2 percent to 3 percent of the sales amount, and sometimes, a small monthly fee. Right now, card readers, such as the Square’s, plug into iPads, iPhones and Android devices.

Lenders Use Different Credit Scores For Different PurchasesIf you have successfully navigated a website that offers to sell you your credit score, you may think you have all the information you need in order to apply for a loan or new credit card. Not necessarily. The score you received could be quite different from what a lender receives. Different scores are offered for mortgages, car loans, insurance and more. Under the Fair Credit Reporting Act that took effect January 1, lenders must either tell those who apply for credit what score was used, or tell them how it was used if the applicant doesn’t receive the best terms available.

Here are some reasons why a credit score (a number between 300 and 850) still won’t tell you how a lender evaluates of you:• Some lenders give the best rates to people with a score of

740, others may use 760 or higher. Some give credit to people with scores in the high 500s, but others require 620 or more.

• Credit scores don’t reflect whether you are making good financial decisions or poor ones. If you refinance your home at a lower interest rate, inquiries could show up on your report. Inquiries lower a score.

• Late payments show up on your score for a couple of years, but paying down a high balance has an immediately beneficial impact.

• If you pay your credit card bill in full every month, you don’t get a zero balance on your credit report. The report shows the balance at the end of the billing period, before the payment.

• Rather than checking your score frequently, you are better off making sure the information on your report is correct. Make your payments on time and reduce monthly balances for a month or two before applying for a loan or mortgage.

10 gam®|mag 2011 May/June gam®|mag 2011 May/June

work health news technology

10

Technologyand YOU

The Peel Gives Apple Devices Easy Way To Control TVThere are lots of universal remotes, but they are costly, complicated or require plugging a phone or cables into the TV. The Peel universal control uses an iPhone, IPod Touch, or older model, but it doesn’t require plugging any hardware into the device, or cables into the TV. It consists of a free app and a small, $100 battery-powered transmitter.

Toshiba Tosses the 3-D TV Glasses

One of the most interesting developments to come out the 2011 Consumer Electronics Show is the announcement that Toshiba will build and market 56 and 65-inch flat screen 3-D television sets that will require no special glasses to view.

This innovation closely follows the introduction by leading manufacturers during the past two years of 3-D sets that required special glasses to catch the extra dimension in viewing. Smaller formula models were successfully marketed in Japan in 2010.

The smaller models led the way for the firm to tackle the big screens in the 2011-2012

marketing year, according to Toshiba’s product category manager of consumer products Dirk De Man. Sets upwards of 40 inches will also be marketed in Europe through the remainder of

this year. Toshiba’s expertise in engineering made it the first company to actually produce large format, goggle-free sets. The company was ahead of others who were racing to produce the breakthrough.

The technology is centered on the company’s development of software algorithms, plus a powerful processor that allows the calculating of different viewing points on the basis of stereoscopic images.

The elimination of the special glasses takes the burden of wearing them from the viewing consumer. And it eliminates the cost of purchasing multiple pairs of glasses so several people could watch a 3-D program at the same time.

work health news technology

555-234-4234

www.graphicsandmarketing.com Phone: 703.450.4121 Fax: 703-450-5311

All pricing good through August 1, 2011

Full Color Hand SanitizerHG103This 2oz. full color hand sanitizer bottle makes a great promotional item. It fits easily into a desk drawer, purse, or computer bag, for easy convenience and frequent exposure to your logo. Available in Color/Scent: Blue/Berry, Clear/Citrus, Green/Apple, and Pink/Grapefruit.

Price includes full Color design. Promotion ends August 1st, 2011.QTY250 $1.97 each500 $1.56 each1000 $1.36 each2500 $1.17 each

Rechargeable Flashlight FL-100

Looking for a useful marketing give-away that is sure to make your logo shine? Check out these stylish rechargeable flashlights. These personalized flashlights are sure to be appreciated for a long time to come. Flashlights include two LED bulbs and no batteries necessary.

Pricing includes one color imprint, one location. Promotion ends August 1st, 2011.QTY 250 $3.26 each500 $2.95 each1000 $2.77 each2500 $2.63 each

Drawstring Back Pack9735Put your logo on a product that’s guaranteed to be seen! Promotional drawstring bags are extremely popular, especially among younger audiences. This drawstring bag is also a great option for trade shows and gift packages.

Pricing includes one color imprint, one location. FREE SET UP! Over $72.00 in savings! Promotion ends August 1st, 2011.QTY100 $3.40 each250 $2.33 each500 $1.97 each

Business Card Magnets

Let GAM design a unique business card magnet that is sure to be seen! This is a fantastic and inexpensive way to brand your company. Make your business contact information easily accessible to consumers. Business card magnets are very popular among service type companies.

Pricing includes FULL COLOR design! Promotion ends August 1st, 2011.QTY500 $0.37 each1000 $0.27each2500 $0.23 each5000 $0.21 each

4-Color Process Appointment Cards With Removable Sticker

Make life easier for your clients! These appointment cards with removable stickers are great tools for healthcare professionals, Dentists, Salons and Day Spas, Veterinarians, Financial Planning Specialists and more. Let GAM design the perfect card to ensure your clients stay on schedule.

Pricing includes Full Color design. Promotion ends August 1st, 2011.QTY500 $0.36 each1000 $0 .20 each 2500 $0.12 each5000 $0.08 each

gam®|mag 2011 May/June 12

Technology TREND

gam Game Chickenfoot A Twist on an old favorite: DominoesNumber of players: 2 or moreType of dominoes required: Double-nine set with 55 pieces

Chickenfoot is a fun dominoes game that originated in Texas. What makes the game unique is that you can place dominoes diagonally on one side of a double to form a “chicken foot”. Place the dominoes face-down on the table and mix them up. If 2 people are playing, each player selects 9 dominoes. If 3 or 4 people are playing, each player selects 7 dominoes. Keep your dominoes in front of you but hidden from your opponent(s). Leave the rest of the dominoes face-down on the table in the “chicken yard”.

To start, the player with the highest double leads. The first double played in the game is a spinner. You can play off all four sides of the spinner. The next time any double is played, it is a chickenfoot. The three toes of the chickenfoot must be played before any other dominoes can be played.

The next player to the left must then place a matching domino next to the first domino. For example, if the first player started the game with double-nine, the next player must play a domino that has a nine on it. If the player doesn’t have a domino of matching value, they must pick up one domino from the chicken yard. If they still can’t play, they pass. After the chickenfoot is filled, the game continues as before and players may place pieces on any open end.

Winning and scoringThe round ends when someone runs out of dominoes, or when everyone passes because the game is blocked. Each player scores the number of points in their hand. Double-blank is worth 50 points. The object of the game is to score as few points as possible. The game ends after 10 rounds are played.

Cybersecurity Without PasswordsThe government is backing a system to verify identities online. It would be fix for one of the fundamental challenges of the Internet today: many, many passwords.

The U.S. Commerce Department says the new online security system will eliminate pass-words and could boost e-commerce. The plan would call for a single sign-in each time a computer or smartphone is turned on, using a device such as a digital token, a smartcard or a fingerprint reader. Once logged in, users would have access to any website that has signed up for the program. You are the password in this system.

Government experts say passwords don’t provide good security, because most people choose character combinations that are easily hacked. A security standard could also cut the size of Internet company help desks. According to the Homeland Security Department, the highest cost element of help desks is dealing with lost passwords.



Case Study

21593 Jesse Court, Dulles VA 20166www.DullesGolf.com

COURSE RULES1. Children 12 and under must be accompanied at all times with an adult.2. Play at your own risk.3. Maximum four players per group.4. Five stroke limit.5. No smoking on the course – no alcoholic beverages.6. Everyone in the group must play their first shot before anyone

plays their second.7. Balls hit in water or stone traps, must be replaced at point of entry with a one stroke penalty. (do not hit from trap).8. Do not putt until the group ahead of you has cleared the hole.9. Balls against the side may be moved out six inches. No penalty.

10. Balls hit out of bounds must be replaced at point of exit with a one stroke penalty.

11. Do not swing club above knee level.Thank you for playing!HAVE YOUR NEXT EVENT WITH US!www.FunCompanyEvents.com

PLEASE OBSERVE RULES ON BACK OF CARD

HAVE YOUR NEXT EVENT WITH US!

www.FunCompanyEvents.com

HOLE# PAR

1 2

2 2

3 2

4 2

5 2

6 3

7 3

8 3

9 3

OUT 22

NAMES

NAMES

HOLE# PAR

10 3

11 3

12 3

13 3

14 3

15 2

16 3

17 2

18 2

IN 24

TOTAL 46

COURSE RULES1. CHILDREN 12 AND UNDER MUST BE ACCOMPANIED AT ALL TIMES WITH AN ADULT.

2. PLAY AT YOUR OWN RISK.

3. MAXIMUM FOUR PLAYERS PER GROUP.

4. FIVE STROKE LIMIT.

5. NO SMOKING ON THE COURSE – NO ALCOHOLIC BEVERAGES .

6. EVERYONE IN THE GROUP MUST PLAY THEIR FIRST SHOT BEFORE ANYONE PLAYS THEIR SECOND.

7. BALLS HIT IN WATER OR STONE TRAPS, MUST BE REPLACED AT POINT OF ENTRY WITH A ONE STROKE PENALTY. (DO NOT HIT FROM TRAP).

8. DO NOT PUTT UNTIL THE GROUP AHEAD OF YOU HAS CLEARED THE HOLE.

9. BALLS AGAINST THE SIDE MAY BE MOVED OUT SIX INCHES. NO PENALTY.

10. BALLS HIT OUT OF BOUNDS MUST BE REPLACED AT POINT OF EXIT WITH A ONE STROKE PENALTY.

11. DO NOT SWING CLUB ABOVE KNEE LEVEL.

Thank you for playing!

Miniature Golfat the Rock Garden

21593 Jesse CourtDulles, VA 20166

Phone 703.404.8800www.DullesGolf.com

















Hole Par No.

1 2

2 2

3 2

4 2

5 2

6 3

7 3

8 3

9 3

Out 22

Hole Par No.

10 3

11 3

12 3

13 3

14 3

15 2

16 3

17 2

18 2

In 24

Total 46HAVE YOUR NEXT MINI GOLFPARTY WITH US

NAMES NAMES


Hole Par No.

1 2

2 2

3 2

4 2

5 2

6 3

7 3

8 3

9 3

Out 22

Hole Par No.

10 3

11 3

12 3

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14 3

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In 24


NAMES NAMES
































Hole Par No.

1 2

2 2

3 2

4 2

5 2

6 3

7 3

8 3

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Out 22

Hole Par No.

10 3

11 3

12 3

13 3

14 3

15 2

16 3

17 2

18 2

In 24


NAMES NAMES


Hole Par No.

1 2

2 2

3 2

4 2

5 2

6 3

7 3

8 3

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Out 22

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10 3

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In 24


NAMES NAMES
































Hole Par No.

1 2

2 2

3 2

4 2

5 2

6 3

7 3

8 3

9 3

Out 22

Hole Par No.

10 3

11 3

12 3

13 3

14 3

15 2

16 3

17 2

18 2

In 24


NAMES NAMES


Hole Par No.

1 2

2 2

3 2

4 2

5 2

6 3

7 3

8 3

9 3

Out 22

Hole Par No.

10 3

11 3

12 3

13 3

14 3

15 2

16 3

17 2

18 2

In 24


NAMES NAMES

21593 Jesse Court, Dulles VA 20166

www.DullesGolf.com

COURSE RULES1. Children 12 and under must be accompanied at all times with

an adult.2. Play at your own risk.3. Maximum four players per group.4. Five stroke limit.5. No smoking on the course – no alcoholic beverages.6. Everyone in the group must play their first shot before anyone

plays their second.7. Balls hit in water or stone traps, must be replaced at point of

entry with a one stroke penalty. (do not hit from trap).8. Do not putt until the group ahead of you has cleared the hole.9. Balls against the side may be moved out six inches. No

penalty.10. Balls hit out of bounds must be replaced at point of exit with a

one stroke penalty.11. Do not swing club above knee level.

Thank you for playing!HAVE YOUR NEXT EVENT WITH US!

www.FunCompanyEvents.com

Client: Dulles Golf Center & Sports Park

Dulles Golf needed a look that represented the true character of their company. The new logo with its 3-D feel and bright colors gave their branding a modern, crisp and novel feel. The first piece that was completed in the re-branding effort was the Miniature Golf at the Rock Garden.

before

after

2011 May/June gam®|mag 14

When Michael Bowen returned from Iraq, he wasn’t expected to be able to function. He was a medic and inhaled an unknown chemical agent that destroyed his sinuses and caused damage to part of his brain. For seven years, he was morphine-dependent at Walter Reed; it was tough road for his entire family.

“There are good weeks and bad weeks, in terms of both Michael’s physical and emotional condition, “ Serena Bowen, Michael’s wife, said. “When he’s having a bad week, I feel like everything is on my shoulders.”

The stark prognosis didn’t stop Michael. He turned to his medical training and worked to get a degree in nursing and eventually was

named an Inova Nurse of the Year. Michael currently works as a nurse in the psychiatric department at Inova’s Leesburg campus. Even now, he continues to suffer from extreme pain and has days that he can’t even get out of bed.

Operation Homefront and their committees offer support and resources to help caregrivers take care of their wounded loved ones. According to Operation Homefront, the challenge is to help the caregivers negotiate around the many difficulties they face daily before these tasks become contributing factors in the breakdown of the family.

National Military Appreciation Month started as a simple idea—to gather America around

its military family to honor, remember, recognize and appreciate those

who have served and those now serving and to

know the history

behind it all. This idea was

then legislated twice to achieve

greater national attention and recognition.

The first legislation was in the United States Senate in 1999 designating May as National Military Appreciation Month. With the support and sponsorship of Senator John McCain, (R-AZ) and Representative Duncan Hunter, (R-CA) of San Diego and over 50 veteran service organizations, this important and timely legislation tells our service members that their country has set aside an entire month to honor, remember and appreciate them. Most intriguing to National Military Appreciation Month success is that it's built from the ground up by a handful of volunteers with genuine desire to build public patriotism, awareness and support for our troops and veterans.

Our military has played a major role in the development of our country chronicled through their unbending honor, their dedication to duty and their love of country. Unfortunately, it is common for many families to be neither aware of nor value and understand the service given by those in their own families, many of whom

“Our service members and their families make sacrifices for our country daily. Military Appreciation Month is the time of year when we can show our support and gratefulness for all they endure. A kind gesture can really go a long way in showing that the American public really does care.” Vivian DietrichVivian Dietrich is the chapter president and is one of the founding members of Operation Homefront DC Metro. She is also the wife an active duty service member.

“I want to thank

Operation

Homefront for

everything they

have done for

my family. Being

the mother of

four boys, and

my husband is

serving in Iraq, it

is not easy. I need

my van to take

two of my boys to

and from school.

When my van

needed repairs,

you were there

and I don’t know

what I would have

done without you.

You saved me

from more stress

than I already

have. Knowing

that Operation

Homefront was

taking care of

us made my

husband less

stressed while he

was out there

and could not fix

the van himself.”

-Name Withheld

OPERATION HOMEFRONTMay is National Military Appreciation Month

May/June 2011 gam®|mag 15

MissionOperation Homefront provides emergency financial and other assistance to service members and wounded warriors.

Who are the families75 percent of families served are junior and mid-grade enlisted (E1-E6) who are deployed or wounded (representing all branches of the military, active duty, Reserve, National Guard, and OIF/OEF veterans. Over 60 percent of the families are ethnic minorities. Roughly 75 percent live at an income level 80 percent below the median income for the communities in which they reside.

Operation Homefront HelpsIn 2010, Operation Homefront DC Metro Chapter met 3,000 needs of military families in the form of emergency financial assistance, food, utility payments, home and car repairs. Operation Homefront works to keep families in crisis stable through assistance, family support services and transitional housing.

Operation HomefrontP.O. Box 650220 Sterling, VA 20166Phone: 703.421.9033Fax: [email protected]

www.operationhomefront.net/dcmetro

are of the “Greatest Generation” or even the call to duty, honor and country we see now. Schools no longer teach those military events that turned the course of history. We are slowly losing our connection to our own American history. Names like Pearl Harbor, San Juan Hill, Civil War, Belleau Wood, Continental Army, 38th Parallel, Berlin Airlift, Tet Offensive and Normandy are rapidly losing their significance to the general American population, particularly our future generations —our youth.

Because most holidays commemorating historical military events have become little more than three-day weekends lacking focus on their original purpose, this month is needed to remind us of the sacrifices and the history we as Americans have been privileged to participate in throughout the past 230 years.

Through appropriate means and incentives, Federal, State, and local governments and private sector entities are invited to participate in this special month and to encourage everyone to sponsor and participate in programs via multiple venues, giving the nation a time and place upon which to focus, draw attention, and express our appreciation and thanks to our military family.

Our military represents the highest caliber of professionalism and technology. We ask them to willingly risk their lives on a moments notice; should we not willingly and openly recognize their contributions and their sacrifices as well?

Volunteers are truly the heart of Operation Homefront. Volunteers shown here with Spring Baskets prepared for military children.

Military family enjoys activities from an Operation Homefront sponsored Baby Shower at Aberdeen Proving Ground.

Military Dad: Servicemember holds babyitems at an Operation Homefront sponsored Baby Shower at Aberdeen Proving Ground.


signageSignage is an effective way to communicate who you are and what you do— it is sometimes the first impression that customers will have of your business. Signage should no longer be an afterthought. In order to compete in today’s competitive marketplace, you must think of your sign as a sophisticated, powerful marketing tool and a visual representation of your company.

At gam, we not only offer you the signage, but an in-house graphic studio, allowing your sign to complement and be a cohesive part of your branding. And with all of our services (graphic design, printing, offset printing, digital printing, wide-format, bindery and finishing, mailing, photography, promotional products) under one roof, we can take care of all of your marketing materials, freeing up your valuble time.

Choosing a SignMetal Laminate LettersMetal Laminate letters are just the ticket when the look and feel of metal is needed but a budget will not allow for it. Featuring an upscale look at a fraction of the cost, GAM Metal Laminated Letters and logos are ideal for developing an elegant and professional look for corporate lobbies, government offices and other organizations. Designed for indoor applications, these letters can be used in limited exterior weather conditions thanks to the patented Bern-Lok process. With seven

metal laminates and our full range substrates including our 25 acrylic colors, you have hundreds of design combinations to begin your design process.

Not “Custom” enough for you?GAM offers the custom approach using a wealth of knowledge to recommend various types of substrates, finishes & sign materials. Going custom does not always mean you have to break the bank as we have substrate

alternatives that are long lasting while maintaining a prestige look that will surely represent your company’s brand properly.



MOre value at

sOMe Of Our wOrk

We are committed to helping our customers succeed and grow. By offering high-quality, cutting-edge design, print and fulfillment services and a talented and professional staff who make customer service their top priority, we extend our commitment to excellence to you.

We value long-term, mutually beneficial relationships with our customers and strive continuously to earn and keep your loyalty. We are also committed to contributing positively to the communities and industries you serve.

By setting high standards, offering fairly priced services that meet customers’ needs and exceed expectations and working in the best interests of our customers and their communities, we can deliver products and services that make a difference and achieve our goal of making a positive impact on those who live and work around us.


Book ReviewA ‘business fable’ claims to be the naked truth Ken Blanchard, coauthor of The One Minute Manager says about Patrick Lencioni’s new book, Getting Naked, “You will remember the message.”

Getting Naked is a self-described fable about a consulting firm that beats competitors for top clients, and it shows the importance of providing value. The title is from naked consulting, a term that refers to the idea of being vulnerable with clients. Many service providers feel the need to show they have the right answers and don’t make mistakes. But this often makes customers feel they are being condescended to and manipulated. Honesty and humility in handling customer problems works better.

Customer service providers, says Lencioni, have three fears:Fear of losing business: This is what keeps many from having the difficult conversations that actually build loyalty and trust. Clients want to know that servicers are more interested in helping than in protecting their revenue.

Fear of being embarrassed. This is rooted in pride. Naked service providers are willing to ask questions and make suggestions even if they turn out to be wrong. But clients trust them more, because they will not hide their mistakes.

Fear of being inferior: It’s about preserving social standing with the client or their need to feel important But they should focus on client needs, even if that calls for the provider to be overlooked or temporarily looked down upon.

Consultants and service provider firms that practice the naked approach will find it easier to retain clients through greater trust and loyalty. They will also be more successful in attracting clients. The service firms can be more open, more generous and less desperate in the sales process with a new customer.

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty, by Patrick Lencioni, JosseyBass, 220 pages.

a business

fable claims

to be the naked

truth...

gam DictionaryInoculatte (v) To take coffee intravenously when you are running late. Sarchasm (n) The gulf between the author of sarcastic wit and the person who doesn’t get it.Giraffiti (n) Vandalism spray-painted very, very high.Bozone ( n.) The substance surrounding some people that stops bright ideas from penetrating. The bozone layer, unfortunately, shows little sign of breaking down in the near future



Fax or email your submission to 703.450.5311 or [email protected]

Please include your name, phone number and/or email address. All entries must be submitted by June 15, 2011.

Find the 10...and Win 50Find the 10 things that are different between two photos below, fax your answers to us and your submission will go into a drawing for a $50 gift certificate to Carolina Brothers. Answers will appear in our next gam|mag along with the name of the Carolina Brothers certificate winner.

Carolina Brothers has brought to

the area the tradition of Carolina

barbeque that for years has enjoyed

nationwide recognition as the finest.

Their sauce is the most tantalizing

to be found, with a subtle spiciness

that compliments the basic flavor.

Carolina Brothers hickory smokes

all of its meats while gently cooking

in the traditional N.C. pit, then hand

shreds the pork, beef or chicken into

tender bite-sized pieces. When the

meat is garnished with Carolina

Brothers special sauce you have a

real American taste treat that will

be long relished and remembered.

Cookout

Thanks to all last issue’s entries ... and the winner is: Debbie Scahill, Artisan Hair Design

Carolina Brothers Pit Barbeque

20702 Ashburn Road

Ashburn, Virginia, 20147

703-729-7070

“Cards,” March/April answers:1. Red poker chip missing from middle 2. Ace of diamonds changed 3. Glasses gone from guy’s shirt

4. Card box now green 5. Sideburn is longer 6. Menu missing from back table 7. Ring missing from lady’s hand

8. Missing chips from watch-guy pile 9. Pencil next to score pad 10. Bad manicure on middle woman


45969 Nokes Boulevard, Suite 130Sterling, VA 20166

2011 Volume 2 Issue 3 - gam® mag - May/June 2011

Documents

Transcript of 2011 Volume 2 Issue 3 - gam® mag - May/June 2011