2011 digital media foundation

20112011Digital Media Foundation

West West MichiganMichigan

New YearSuper Bowl

Valentines DayMarch Madness

Spring BreakEasterLawn & Garden

Mothers Day

FootballHalloween

ThanksgivingHoliday

Summer Vacation4th of July

Father’s DayBack to School

Consistent delivery

Relevant creative

Online streamingOnline display advertisingVideo pre-roll advertisingRich media / homepage takeoversPromotional portalsCustom content promotions

StreamingOnline & Mobile

On

lin

e S

tream

ing

175,382175,382average streams each monthClear Channel West

Michigan

(300 X 250 companion ad)

YOURLOGOHERE

3,360

2,124

6,980

3,036

34,565

19,719

14,045

6,026

average streams (mo)

$5 $5 $4 $4


YOURAD

HERE

:60’s

:30’s $4 $4 $3 $3

GR MUSIC


On

lin

e S

tream

ing


Michigan


YOURLOGOHERE


$5 $3 $3:60’s


YOURAD

HERE

33,105

5,586

6,356 5,248

17,132

6,608

$4 $2 $2:30’s

GR TALK


On

lin

e S

tream

ing


Michigan


YOURLOGOHERE


YOURAD

HERE

:60’s

:30’s

MUSKEGON

2,168

1,696

868

3,368

2,493

2,574


$4 $4 $3 $3 $3 $2

3,891,4653,891,465average impressions a monthClear Channel West

Michigan

T2 websiteT2 website(T3 upgrade coming soon)

AdvertisingDisplay

Dis

pla

y

Ad

vert

isin

g

Avg. Impressions (mo) 948,840 449,301 768,841 373,6186% Share of Voice $600 $450 $450 $300

728x90

234x60

160x600

300x250

120x90

GRAND RAPIDS MUSIC STATIONS

(Larger SOV available)


Michigan


AdvertisingDisplay

Dis

pla

y

Ad

vert

isin

g

Avg. Impressions (mo) 878,824 89,466 28,3496% Share of Voice $500 $250 $70

728x90

234x60

160x600

300x250

120x90

GRAND RAPIDS TALK STATIONS



Michigan


AdvertisingDisplay

Dis

pla

y

Ad

vert

isin

g

728x90

234x60

160x600

300x250

120x90

MUSKEGON STATIONS

Avg. Impressions (mo) 110,104 189,211 22,3816% Share of Voice $100 $150 $50


106,600106,600average video ads each monthClear Channel West

Michigan

Video pre-roll advertisements deliver some of our highest click-through ratios. Own a minimum of 10% of our pre-roll video advertising inventory on any one or more of our music products!

Pre

-Roll V

ideos


(550 X 315 pre-roll ad)

YOURLOGOHERE

YOUR:15 VIDEO

HERE

VideosPre-roll

29,528 15,424 15,614 5,046

$350 $250 $300 $200

Avg. Video Ads (month)

10% SOV

GRAND RAPIDS MUSIC STATIONS


Michigan


Pre

-Roll V

ideos



YOURLOGOHERE

YOUR:15 VIDEO

HERE

VideosPre-roll

24,377 3,285 4,514$350 $200 $100

Avg. Video Ads (month)

10% SOV

GRAND RAPIDS TALK STATIONS


Michigan


Pre

-Roll V

ideos



YOURLOGOHERE

YOUR:15 VIDEO

HERE

VideosPre-roll

MUSKEGON STATIONS

2,756 2,689 1,921Avg. Video Ads

(month)

10% SOV $150 $150 $100

1 EXCLUSIVE 24 hour Homepage Takeover100% SOV of homepage ad space for 24 Hours

RMF ad for 24 Hours Custom Background Skin

Includes:

(Glree homepage takeover example)

BackgroundSkin

BackgroundSkin

Rich MediaFloating ad

Homepage TakeoverRich Media

Rich Media Floating Ads (RMF) are a unique, interactive ad space that appears to float on top of the site for the first few seconds of a visit. The RMF leaves behind select display ads on 100% of the homepage share of voice (SOV). With the addition of audio, video, and live animation we’re actually engaging the user in an experience on the site. We have a large selection of pre-created RMF ads to choose from at no extra production cost. We can also work with you to create a custom RMF that compliments your strategy at a very affordable cost.

$1,850 $1,250 $1,250 $1,000

Includes:


BackgroundSkin

BackgroundSkin




$1,500 $1,000 $500



Includes:


BackgroundSkin

BackgroundSkin






$750 $750 $350

2011 digital media foundation

Business

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